2018 MEDIA KIT - News Corp Australia...REGIONAL MARKETS With almost 1 in 2 people (45%) living in...

2018 MEDIA KIT

WHY REGIONAL?

77% trust regional news media more than any other.

60% of residents spend the majority of their time and money within 10kms of home.

A massive 89% of residents are proud to live in the area they do, and today more people prefer to support their community.

REGIONAL SPIRIT

REGIONAL SPENDING

REGIONAL TRUST

Source: News Regional Media ‘Rise of Local’ Survey 2016May 2018

THE SCALE IS

HUGE

DIGITAL AUDIENCE 2.29 MILLION

PRINT AUDIENCE

2.3+ MILLION

TOTAL AUDIENCE 3.9 MILLION

May 2018 Source: emma 12 months to September 2017; Nielsen DRM Sept 2017

WITH AN 83% REACH OF PEOPLE IN OUR FOOTPRINT - OUR MASS SCALE COVERS THE TOP 9 REGIONAL QLD CITIES AND ENGAGES 3.9 MILLION PEOPLE EACH MONTH, ACROSS PRINT AND DIGITAL PLATFORMS.

NEWSREGIONALMEDIA’S SCALE

PURCHASE FUNNEL

Source: Be a local voice survey 2015.

57% ADMIT REGIONAL

NEWS MEDIA ADS INFLUENCE

BRAND PREFERENCES

63% OF READERS ARE LIKELY

TO CONSIDER BUYING THE

PRODUCT

77% END UP TAKING SOME FORM OF ACTION AFTER SEEING AN AD IN THE PAPER

WHEN OUR TRUSTED REGIONAL MASTHEADS ADVERTISE A BRAND OR PRODUCT.. .

May 2018

THE POWER OF REGIONAL MARKETS

With almost 1 in 2 people (45%) living in regional Australia our markets are simply too big to ignore. In QLD, where 76% of people live outside of Brisbane, News Regional Media (NRM) is the number one choice of regional media.

THE REGIONAL MARKET IS HUGE.

OF AUSTRALIA’S TOTAL DISPOSABLE INCOME COMES FROM REGIONAL AUSTRALIA

76% OF QUEENSLANDERS LIVE IN REGIONAL AREAS

10M+ PEOPLE LIVE IN REGIONAL AUSTRALIA

38%

May 2018 Source: ABS 2016 Census data

18 PAID DAILY REGIONAL MASTHEADS

1 PAID WEEKLY REGIONAL MASTHEAD

May 2018

*Saturday edition

*

50 FREE REGIONAL COMMUNITY MASTHEADSNORTHERN TERRITORYDarwin SunCentralian Advocate (Tue/Fri)

NORTH QUEENSLAND Cairns SunTablelands AdvertiserThe TablelanderInnisfail AdvocatePort Douglas & Mossman GazetteBowen IndependentThe Burdekin AdvocateThe Northern MinerThe Herbert River ExpressWhitsunday Coast GuardianWhitsunday Times

CENTRAL QUEENSLAND Capricorn Coast MirrorCentral TelegraphCentral Queensland News CQ IndustryGuardianCentral & North Burnett TimesHervey Bay IndependentThe Maryborough Herald

SOUTH WEST QUEENSLANDDalby Herald (Fri)Gatton, Lockyer and Brisbane Valley StarThe Stanthorpe Border Post (Tue/Thu)South Burnett Times (Tue/Fri)Warwick Daily News - Community EditionBalonne BeaconThe Western Star (Tue/Fri)Western TimesChinchilla News and Murilla AdvertiserSurat Basin NewsLaidley Plainland Leader (Monthly)

SOUTH EAST QUEENSLANDNoosa News (Tue/Fri)Coolum & North Shore NewsMaroochy & Kawana Weekly (prev Maroochy Weekly)Nambour WeeklyBuderim ChronicleCaloundra Weekly The Ipswich AdvertiserScenic Rim Leader (Monthly)Gold Coast Sun

NORTHERN NEW SOUTH WALESByron Shire NewsThe Richmond River Express ExaminerBallina Shire AdvocateLismore Echo (prev The Northern Rivers Echo)Coastal ViewsTweed Daily News - Community EditionCoffs Coast Advocate

VICTORIAGeelong Echo

TASMANIAThe Gazette

May 2018

OUR PEOPLE

MARRIED OR DEFACTO

65%

14%

21%UNWED

WIDOWED OR DIVORCED

MARITAL STATUS OCCUPATION

AVERAGE AGE & GENDER

62% of our audience are aged under 54, with an average age of 48 years old.

53%

15% LOOKING FOR WORK

18%RETIRED

13% STUDENT OR UNEMPLOYED

54%WORK

Our audience demographic is wide-reaching. With readers ranging from young adults to retirees - it shows that no matter the age or stage of life, a person’s need for a trusted news source will always remain prevalent, and is now more important than ever!

Source: emma 12 months to September 2017; Nielsen DRM Sept 2017

53% HAVE KIDS

AT HOME

62% HOME OWNERS

$86,428WITH AN AVERAGE

HOUSEHOLD INCOME OF

62%

38%

55+<54

May 2018

OUR PLATFORMS

2 MILLIONPRINT UNIQUE READERS

1 .8 MILLIONDESKTOP UNIQUE VISITORS

1 MILLIONSOCIAL UNIQUE VISITORS

3.2 MILLIONMOBILE UNIQUE VISITORS

May 2018 Source: Omniture data Dec 17* Emma 12 months ending Dec 17 ^Hootsuite

Source: emma by Ipsos CT. Based on total NRM audience. 12 months ending Nov 2017. *88k Personal income. ** Shopped online domestically. ^ Intend to purchase N12M

947,000OVERSEAS

TRAVELLERS

351 ,000^CAR BUYERS

1 .6 MILLIONFAMILIES

1 .3 MILLIONMAIN GROCERY

BUYERS

366,000*HIGH INCOME

EARNERS

1 .9 MILLIONHOME OWNERS

294,000SMALL BUSINESS

OWNERS

1 MILLIONFINANCIAL

DECISION MAKERSAUDIENCE SEGMENTSWe have mass reach into all major audience segments and in most cases reach upwards of 90% of each living in our regions.

2.2 MILLIONONLINE

SHOPPERS**

May 2018

860,000GEN X

1 MILLIONBABY BOOMERS

800,000MILLENIALS

May 2018

POPULATION 186,000 NORTHERN TERRITORY

The Northern Territory is the final frontier of Australia. From iconic natural wonders like Kakadu, Uluru and The Olgas to cosmopolitan downtown Darwin and the markets at Mindil

Beach. The ‘Territory’ as it’s affectionately known is as diverse as they come. With 1 crocodile to every 2.5 people life in the territory is always exciting and our publication: The NT News has grown a cult following as a result of it’s

unbelievable and out there headlines!

READERSHIP

NORTHERN TERRITORY: 244,000

Darwin Sun

Centralian Advocate (Tue/Fri)


REGIONAL COMMUNITY MASTHEADS

Known for it’s natural wonders,

the Territory is also home to over 2,500 U.S. Marines for 6

months every year!

NORTHERN TERRITORY

375,067PROJECTED

GROWTH BY 2031

$109,460AVERAGE

YEARLY FAMILY INCOME

$1,983MEDIAN WEEKLY

HOUSEHOLD INCOME

$2,167MONTHLY

MORTGAGE

HOME TO ONE OF THE LARGEST DEFENCE FORCES IN AUSTRALIA

RESIDENTS HAVE AMEDIAN AGE OF 32

$50 BILLION INPEX GAS PROJECT UNDERWAY

OVER 100,000 SALT WATER CROCS!

GOVERNMENT ADMIN

HEALTH

DEFENCE

EDUCATION

May 2018 Source: ABS 2016 Census Northern Territory; Based on LGA


Exclusive vs Courier-Mail or Daily Telegraph or SMH

OF READERS ARE WORKING

ARE ENJOYING RETIREMENT

ARE IN SCHOOL, HOMEMAKERS, OR UNEMPLOYED

ARE ACTIVELY LOOKING FOR WORK

OCCUPATIONSEXCLUSIVE AUDIENCE

69%

16%15%

10%

128,000PRINT AUDIENCE

160,000DIGITAL AUDIENCE

244,000 NEWS AUDIENCE

324,000FACEBOOK AUDIENCE

62% ARE HOME

OWNERS

AVERAGE AGE IS 46

F45%/M55%

54% HAVE KIDS

AT HOME

28% HAVE KIDS OVER

18 AT HOME

AVERAGE HOUSEHOLD

INCOME $106,362

100%PRINT

46%DIGITAL

POPULATION 186,000 NORTH QUEENSLAND

Beginning at the gateway to North Queensland known as Mackay and heading upward to Townsville & Cairns

- each region radiates a vibrant energy. Tourism is booming & the heart of communities are rich in indigenous heritage,

delicious modern food and ultimately is where culture, the reef and the rainforest combine.

READERSHIP

TOWNSVILLE: 256,000CAIRNS: 260,000 MACKAY: 158,000

Cairns Sun

Tablelands Advertiser

The Tablelander

Innisfail Advocate

Port Douglas & Mossman Gazette

Bowen Independent

The Burdekin Advocate

The Northern Miner

The Herbert River Express

Whitsunday Coast Guardian

Whitsunday Times



From the rainforest to the Great Barrier Reef, Cairns is the

Jewel of the Far North.

CHECK OUT OUR THREE NEW MAJOR

HOTEL DEVELOPMENTS TOTALLING $370M

CAIRNS

May 2018 Source: ABS 2016 Census Cairns; Based on LGA

400,000PROJECTED

GROWTH BY 2050

$83,460AVERAGE


$1,336MEDIAN WEEKLY

HOUSEHOLD INCOME

$1,665MONTHLY

MORTGAGE

4% GROWTH IN SMALL BUSINESS PAST 3 YEARS

$4 BILLION TOURISM INDUSTRY

STRONG MULTICULTURAL MIX

TOURISM

FOOD RETAIL

RETAIL

HEALTH






OCCUPATIONS

54%

21%13%

15%


121 ,000DIGITAL AUDIENCE




70% ARE HOME

OWNERS

AVERAGE AGE IS 51

F49%/M51%

52% HAVE KIDS

AT HOME

28% HAVE KIDS OVER

18 AT HOME

AVERAGE HOUSEHOLD

INCOME $84,689

EXCLUSIVE AUDIENCE

84%PRINT

76%DIGITAL

Exclusive vs Courier-Mail

Townsville is Australia’s biggest

garrison city, hosting the 3rd and 11th Army brigades and a substantial

Air Force presence.

1 IN 4 HAVE A DIRECT

CONNECTION TO THE DEFENCE FORCE

TOWNSVILLE

300,000PROJECTED

GROWTH BY 2031

$88,660AVERAGE


$1,424MEDIAN WEEKLY

HOUSEHOLD INCOME

$1,733MONTHLY

MORTGAGE

TOWNSVILLE BOASTS A DIVERSE ECONOMY THAT STRADDLES THE FOLLOWING INDUSTRIES:


UNOFFICIAL CAPITAL OF NORTHERN AUSTRALIA.

WORLD’S HQ FOR MARINE SCIENCE EXPERTISE

MANUFACTURING

AGRICULTURE

MINING

TOURISM

May 2018 Source: ABS 2016 Census Townsville; Based on LGA





OCCUPATIONS

60%

18%18%

16%


131 ,000DIGITAL AUDIENCE




60% ARE HOME

OWNERS

AVERAGE AGE IS 45

F49%/M51%

56% HAVE KIDS

AT HOME

28% HAVE KIDS OVER

18 AT HOME

AVERAGE HOUSEHOLD

INCOME $98,435

EXCLUSIVE AUDIENCE

88%PRINT

57%DIGITAL


The Mackay council area is five

times the size of Brisvegas!

Our city, 31 beaches, rainforests and

rolling hills cover a massive area.

ONE OF THE LARGEST COAL TERMINALS IN

THE WORLD IS ON OUR DOORSTEPS

MACKAY

187,367PROJECTED

GROWTH BY 2031

$75,712AVERAGE


$1,456MEDIAN WEEKLY

HOUSEHOLD INCOME

$1,950MONTHLY

MORTGAGE

WE HAVE 44,770 WORKERS, MOSTLY IN:

RESIDENTS HAVE AMEDIAN AGE OF 35.7

$460 MILLION TOURISM INDUSTRY

WORLD’S HQ FOR MARINE SCIENCE EXPERTISE

RETAIL

HEALTH

MANUFACTURING

INDUSTRIAL HUBS

May 2018 Source: ABS 2016 Census Mackay; Based on LGA





OCCUPATIONS

54%

21%20%

20%

55% ARE HOME

OWNERS

AVERAGE AGE IS 47

F61%/M39%

50% HAVE KIDS

AT HOME

24% HAVE KIDS OVER

18 AT HOME


AVERAGE HOUSEHOLD

INCOME $87,245



158,000NEWS AUDIENCE

31 ,500FACEBOOK AUDIENCE

EXCLUSIVE AUDIENCE

84%PRINT

79%DIGITAL


POPULATION 186,000 CENTRAL QUEENSLAND

Capricorn Coast Mirror

Central Telegraph

Central Queensland News

CQ Industry

Guardian

Central & North Burnett Times

Hervey Bay Independent

The Maryborough Herald

Sitting between the great South East and Tropical North, Central Queensland and the Capricorn Coast are home to

Rockhampton, Gladstone, Bundaberg and surrounds. The region boasts stunning coastal areas along the Southern

Great Barrier Reef, historical sites such as the town of 1770 and the ancient Carnarvon Gorge and hinterland - not to mention being home to one of our greatest drinks, Bundaberg Rum!

ROCKHAMPTON: 152,000 GLADSTONE: 47,000

FRASER COAST: 125,000

BUNDABERG: 180,000

READERSHIP



Rockhampton is the Beef Capital and home

of the triennial Beef Australia Expo, but

our diverse economy stretches well beyond

the cattle industry.

A $35 MILLION REDEVELOPMENT OF THE CBD RIVERBANK AREA IS UNDERWAY AND SEVEN

RESIDENTIAL HIGH-RISES NOW LINE OUR

RIVERFRONT 143,000PROJECTED

GROWTH BY 2036

$80,028AVERAGE


$1,255MEDIAN WEEKLY

HOUSEHOLD INCOME

$1,517MONTHLY

MORTGAGE

WE’RE IN EASY REACH OF BOTH THE CAPRICORN COAST & THE JEWEL IN OUR TOURISM CROWN, GREAT KEPPEL ISLAND.


GATEWAY TO THE CAPRICORN COAST

$50M YEPPOON FORESHORE REDEVELOPMENT

EDUCATION

HOSPITALITY

HEALTHCARE

COAL MINING

May 2018 Source: ABS 2016 Census Rockhampton; Based on LGA

ROCKHAMPTON





OCCUPATIONS

53%

23%13%

17%






71% ARE HOME

OWNERS

AVERAGE AGE IS 52

F52%/M48%

52% HAVE KIDS

AT HOME

28% HAVE KIDS OVER

18 AT HOME

AVERAGE HOUSEHOLD

INCOME $87,344

EXCLUSIVE AUDIENCE

81%PRINT

62%DIGITAL


Gladstone’s part of the Great Barrier Reef is one of the most pristine sections

of this natural wonder and it produces

magnificent fishing.

THE BOYNE TANNUM HOOKUP FISHING COMP ATTRACTS MORE THAN 10,000 PEOPLE

TO THE REGION

GLADSTONE

112,000PROJECTED

GROWTH BY 2031

$99,736AVERAGE


$1,586MEDIAN WEEKLY

HOUSEHOLD INCOME

$1,950MONTHLY

MORTGAGE

GLADSTONE HAS THE HARD-EARNED REPUTATION OF BEING THE INDUSTRIAL HEART OF REGIONAL QUEENSLAND


BEST FISHING IN THE STATE

$100 BILLION IN LNG PLANTS

LNG PLANTS

SMELTERS

REFINERIES

POWER STATION

May 2018 Source: ABS 2016 Census Gladstone; Based on LGA





OCCUPATIONS

60%

19%22%

15%




NEWS AUDIENCE


61% ARE HOME

OWNERS

AVERAGE AGE IS 46

F47%/M53%

49% HAVE KIDS

AT HOME

22% HAVE KIDS OVER

18 AT HOME

AVERAGE HOUSEHOLD

INCOME $99,250

47,000

EXCLUSIVE AUDIENCE

78%PRINT

79%DIGITAL


Bundaberg is the start of the Southern Barrier

Reef and each year hundreds of sea turtles

hatch their babies at Mon Repos turtle hatchery.

HOME OF THE FAMOUS BUNDY RUM

BUNDABERG

140,000PROJECTED

GROWTH BY 2031

$61,620AVERAGE


$973MEDIAN WEEKLY

HOUSEHOLD INCOME

$1,322MONTHLY

MORTGAGE

WE’RE HOME TO THE SOUTHERN END OF THE SPECTACULAR GREAT BARRIER REEF, AND SOON WE’LL HAVE THE HMAS TOBRUK WRECK SCUTTLED OFF THE COAST


HOME OF QLD GREAT MAL MENINGA

60 SCHOOLS 10 HOSPITALS

HEALTHCARE

MANUFACTURING,CONSTRUCTION

RETAIL

EDUCATION

May 2018 Source: ABS 2016 Census Bundaberg; Based on LGA





OCCUPATIONS

53%

21%19%

19%






61% ARE HOME

OWNERS

AVERAGE AGE IS 47

F43%/M57%

49% HAVE KIDS

AT HOME

22% HAVE KIDS OVER

18 AT HOME

AVERAGE HOUSEHOLD

INCOME $81,020

EXCLUSIVE AUDIENCE

78%PRINT

81%DIGITAL


The Fraser Coast is one of the best spots in the country to experience the humpback whale migration each year

from July to November.

FRASER COAST

147,099PROJECTED

GROWTH BY 2036

$56,680AVERAGE


$906MEDIAN WEEKLY

HOUSEHOLD INCOME

$1,300MONTHLY

MORTGAGE

THE FRASER COAST IS ONE OF THE FASTEST GROWING REGIONS IN AUSTRALIA


$506 MILLION TOURISM INDUSTRY

$3.8 BILLION IN GROSS REGIONAL PRODUCT

TOURISM

HEALTH

FOOD

RETAIL

May 2018 Source: ABS 2016 Census Fraser Coast; Based on LGA





OCCUPATIONS

48%

25%19%

20%






67% ARE HOME

OWNERS

AVERAGE AGE IS 49

F44%/M56%

50% HAVE KIDS

AT HOME

29% HAVE KIDS OVER

18 AT HOME

AVERAGE HOUSEHOLD

INCOME $76,536

EXCLUSIVE AUDIENCE

75%PRINT

75%DIGITAL


POPULATION 186,000 SOUTH EAST QUEENSLAND

The great South East is home to a thriving mix of metropolitans, quaint coastal towns and rich semi-rural

communities. World-famous Gold Coast and its’ beautiful beaches skirt the wider Brisbane area, while a little farther west sits the historic Ipswich region - providing a gateway

to the ever-expanding western corridor. An abundance of relaxing beachside and hinterland towns can be found around the Sunshine Coast, spanning from rural Gympie to upmarket Noosa. South East Queensland is diverse,

ever-changing and always growing!

READERSHIP

GOLD COAST: 540,000

SUNSHINE COAST: 447,000GYMPIE: 84,000 IPSWICH: 199,000

Noosa News (Tue/Fri)

Coolum & North Shore News

Maroochy & Kawana Weekly (prev Maroochy Weekly)

Nambour Weekly

Buderim Chronicle

Caloundra Weekly

The Ipswich Advertiser

Scenic Rim Leader (Monthly)

Gold Coast Sun


SOUTH EAST QUEENSLAND


Gympie is home to the 2nd largest country

music festival in Australia: the

Gympie Muster.

OVER 23,000 PEOPLE ATTENDING ACROSS THE

FESTIVAL WEEKEND!

GYMPIE

61,000PROJECTED

GROWTH BY 2036

$939MEDIAN WEEKLY

HOUSEHOLD INCOME

$1,300MONTHLY

MORTGAGE

GYMPIE IS WELL KNOWN FOR ITS GOLD MINING PAST, FERTILE VALLEYS AND PRIMARY INDUSTRIES


$2 BILLION IN GROSS REGIONAL PRODUCT 2016

NEW $22 MILLION AQUATIC CENTRE OPEN

EDUCATION

HEALTH

AGRICULTURE/FORESTRY

RETAIL

May 2018 Source: ABS 2016 Census Gympie; Based on LGA

$58,864AVERAGE







OCCUPATIONS

53%

21%15%

16%





72% ARE HOME

OWNERS

AVERAGE AGE IS 51

F61%/M39%

53% HAVE KIDS

AT HOME

31% HAVE KIDS OVER

18 AT HOME

AVERAGE HOUSEHOLD

INCOME $83,086

EXCLUSIVE AUDIENCE

71%PRINT


Beaches, rainforests, shopping, top restaurants and

produce is what the Sunny Coast

is famous for.

EDUCATION AND HEALTH

ARE LAST BECOMING THE BACKBONE OF

THE REGION

SUNSHINE COAST

508,000PROJECTED

GROWTH BY 2031

$1,260MEDIAN WEEKLY

HOUSEHOLD INCOME

$1,777MONTHLY

MORTGAGE

OUR POPULATION STRETCHES FROM NOOSA TO CALOUNDRA AND INCLUDES THE BEAUTIES THAT ARE MALENY, MONTVILLE AND EUMUNDI


$300 MILLION CBD DEVELOPMENT

NEW INTERNATIONAL AIRPORT EXPANSION

HEALTH

TOURISM

FOOD RETAIL

EDUCATION

May 2018 Source: ABS 2016 Census Sunshine Coast; Based on LGA

$76,856AVERAGE






OCCUPATIONS

55%

23%14%

15%






63% ARE HOME

OWNERS

AVERAGE AGE IS 50

F50%/M50%

48% HAVE KIDS

AT HOME

24% HAVE KIDS OVER

18 AT HOME

AVERAGE HOUSEHOLD

INCOME $83,355

EXCLUSIVE AUDIENCE

67%PRINT

70%DIGITAL


Ipswich is Brisbane’s satellite

city, and one of the fastest growing areas in Qld. As the start of the Western Corridor and home to major residential developments, the

Ipswich region is booming!

67 SCHOOLS , 152 CHILDHOOD

EDUCATION SERVICES, 6 HOSPITALS

IPSWICH

462,000PROJECTED

GROWTH BY 2031

$1,410MEDIAN WEEKLY

HOUSEHOLD INCOME

$1,600MONTHLY

MORTGAGE

YOU MAY THINK OF IPSWICH AS A MINING AND RAILWAY TOWN BUT THESE DAYS, IT’S SO MUCH MORE


$791 MILLION IN NEW CONSTRUCTION

2631 NEW HOME APARTMENTS IN 2017

RETAIL

FOOD RETAIL

EDUCATION

CONSTRUCTION

May 2018 Source: ABS 2016 Census Ipswich; Based on LGA

$82,212AVERAGE






OCCUPATIONS

56%

20%16%

17%






55% ARE HOME

OWNERS

AVERAGE AGE IS 47

F56%/M44%

55% HAVE KIDS

AT HOME

30% HAVE KIDS OVER

18 AT HOME

AVERAGE HOUSEHOLD

INCOME $84,025

EXCLUSIVE AUDIENCE

50%PRINT

64%DIGITAL


Going from strength to strength, the Gold

Coast has undergone a revitalisation in recent

years and with the Commonwealth Games this year, is expected to keep its upward trend happening.

HOST CITY OF THE COMMONWEALTH

GAMES

GOLD COAST

677,000PROJECTED

GROWTH BY 2021

$86,164AVERAGE


$1,404MEDIAN WEEKLY

HOUSEHOLD INCOME

$1,950MONTHLY

MORTGAGE

THE GOLD COAST HOLDS HAPPY HOLIDAY MEMORIES FOR MILLIONS OF AUSSIES


13 BILLION IN NEW DEVELOPMENTS

OVER 13 MILLION TOURISTS EACH YEAR

HEALTH

TOURISM

FOOD RETAIL

HOSPITALITY

May 2018 Source: ABS 2016 Census Gold Coast; Based on LGA





OCCUPATIONS

61%

17%19%

15%






57% ARE HOME

OWNERS

AVERAGE AGE IS 46

F49%/M51%

55% HAVE KIDS

AT HOME

29% HAVE KIDS OVER

18 AT HOME

AVERAGE HOUSEHOLD

INCOME $93,766

EXCLUSIVE AUDIENCE

74%PRINT

62%DIGITAL


POPULATION 186,000 SOUTH WEST QUEENSLAND

With its foundations in farming and whilst still a large contributor to all communities, the South West has evolved

into a mix of rural, semi-rural and cosmopolitan regions. Toowoomba, Queensland’s largest inland city, is the ultimate blend of urban living and country lifestyle -

and the recently opened Wellcamp International Airport only enhances this. The picturesque town

of Warwick is the starting point of the popular granite belt wine region which leads down through to

Stanthorpe and the QLD/NSW border.

READERSHIP

TOOWOOMBA: 317,000 WARWICK: 25,000

Dalby Herald (Tue/Fri)

Gatton, Lockyer and Brisbane Valley Star

The Stanthorpe Border Post (Tue/Thu)

South Burnett Times (Tue/Fri)

Warwick Daily News - Community Edition

Balonne Beacon

The Western Star (Tue/Fri)

Western Times

Chinchilla News and Murilla Advertiser

Surat Basin News



Toowoomba and Darling Downs region is one of Australia’s

economic hot spots.

THE $200 MILLION PRIVATELY FUNDED

WELLCAMP AIRPORT IS NOW OPEN FOR

BUSINESS

TOOWOOMBA

205,000PROJECTED

GROWTH BY 2036

$1,269MEDIAN WEEKLY

HOUSEHOLD INCOME

$1,517MONTHLY

MORTGAGE

TOOWOOMBA IS FAMOUS FOR BEING THE GARDEN CITY.


$500 MILLION SHOPPING CENTRE REBUILDING

$1.6 BILLION SECOND RANGE CROSSING UNDERWAY

HEALTH

AGED CARE

EDUCATION

AGRICULTURE

May 2018 Source: ABS 2016 Census Toowoomba; Based on LGA

$80,444AVERAGE


SHOP





OCCUPATIONS

58%

17%16%

16%


131 ,000PRINT AUDIENCE




63% ARE HOME

OWNERS

AVERAGE AGE IS 47

F53%/M47%

55% HAVE KIDS

AT HOME

25% HAVE KIDS OVER

18 AT HOME

AVERAGE HOUSEHOLD

INCOME $91,706

EXCLUSIVE AUDIENCE

69%PRINT

73%DIGITAL


Warwick locals have a reputation

around the Southern Downs as rough and

tough country people.

DON’T LAUGH, BUT IN WINTER

OUR TREES WEAR JUMPERS & ATTRACT

THOUSANDS OF VISITORS EACH YEAR

WARWICK + SOUTHERN DOWNS

40,929PROJECTED

GROWTH BY 2036

$973MEDIAN WEEKLY

HOUSEHOLD INCOME

$1,300MONTHLY

MORTGAGE

WE’RE PROUD OF OUR CRACKING PRODUCE HERE! SHEEP, CATTLE AND GRAIN FARMING ARE OUR BIGGEST INDUSTRIES.


GATEWAY TO THE GRANITE BELT WINE REGION

HOME TO THE FAMOUS WARWICK RODEO

AGRICULTURE

FOOD RETAIL

EDUCATION

TRANSPORT

May 2018 Source: ABS 2016 Census Warwick; Based on LGA

$62,764AVERAGE






OCCUPATIONS

47%

29%15%

18%



25,000NEWS AUDIENCE



61% ARE HOME

OWNERS

AVERAGE AGE IS 49

F52%/M48%

46% HAVE KIDS

AT HOME

21% HAVE KIDS OVER

18 AT HOME

AVERAGE HOUSEHOLD

INCOME $61,737

EXCLUSIVE AUDIENCE

73%PRINT


POPULATION 186,000NORTHERN NEW SOUTH WALES

Byron Shire News

The Richmond River Express Examiner

Ballina Shire Advocate

Lismore Echo (prev The Northern Rivers Echo)

Coastal Views

Tweed Daily News - Community Edition

Coffs Coast Advocate

Affectionately dubbed the ‘holiday coast’ - the region thrives off major industries in tourism, retail and food - even being known as one of the largest sugar and seafood producers in the country. Stretching from the Tweed/Coolangatta border on the fringes of the Gold Coast to idyllic Byron Bay - home to some of Australia’s biggest celebrities - and right down to the Northern Rivers of Lismore, Grafton and Coffs Coast

- home to the famous, Big Banana!

READERSHIP

LISMORE: 222,000 GRAFTON: 92,000

COFFS HARBOUR: 153,000

TWEED: 540,000



TWEED HEADS

Tweed Heads is sandwiched between

the Gold Coast & Byron and as a result, is

Northern NSW’s best kept secret!

127,434PROJECTED

GROWTH BY 2036

$69,264AVERAGE


$1,064MEDIAN WEEKLY

HOUSEHOLD INCOME

$1,733MONTHLY

MORTGAGE

FASTEST GROWING POPULATION IN NSW OUTSIDE SYDNEY


$200M REVAMP OF GOLD COAST AIRPORT

OVER 1 BILLION IN NEW INFRASTRUCTURE EACH YEAR

HEALTH

RETAIL

AGED CARE

EDUCATION

May 2018 Source: ABS 2016 Census Tweed Heads LGA





OCCUPATIONS

61%

17%19%

15%






57% ARE HOME

OWNERS

AVERAGE AGE IS 46

F49%/M51%

55% HAVE KIDS

AT HOME

29% HAVE KIDS OVER

18 AT HOME

AVERAGE HOUSEHOLD

INCOME $93,766

EXCLUSIVE AUDIENCE

45%PRINT

Exclusive vs Daily Telegraph

The Northern Rivers is one of the most eclectic regions

of Australia.

HOME TO FESTIVALS LIKE BLUESFEST AND SPLENDOUR IN

THE GRASS

LISMORE + NORTHERN RIVERS

180,000PROJECTED

GROWTH BY 2036

$1,067MEDIAN WEEKLY

HOUSEHOLD INCOME

$1,430MONTHLY

MORTGAGE

SERVICES AND PRIMARY INDUSTRIES ARE THE HEART OF THE NORTHERN RIVERS WORKFORCE


$300 MILLION REDEVELOPED BASE HOSPITAL

1.8 MILLION VISIT BYRON BAY EACH YEAR

HEALTH

RETAIL

EDUCATION

MANUFACTURING

May 2018 Source: ABS 2016 Census Lismore; Based on LGA

$70,252AVERAGE






OCCUPATIONS

57%

22%15%

13%






66% ARE HOME

OWNERS

AVERAGE AGE IS 52

F51%/M49%

50% HAVE KIDS

AT HOME

27% HAVE KIDS OVER

18 AT HOME

AVERAGE HOUSEHOLD

INCOME $82,076

EXCLUSIVE AUDIENCE

82%PRINT

54%DIGITAL


Grafton is the hub of the Clarence Valley and each year hosts

the annual Jacaranda Festival - the oldest

floral festival in the country.

HOSTING APPROX. 30,000 VISITORS

ACROSS 9 DAYS

GRAFTON + CLARENCE VALLEY

$56,250PROJECTED

GROWTH BY 2031

$910MEDIAN WEEKLY

HOUSEHOLD INCOME

$1,300MONTHLY

MORTGAGE


$1.82 BILLION IN CROSS REGIONAL PRODUCT

AGED SERVICES

GOVERNMENT

HEALTH

RETAIL

May 2018 Source: ABS 2016 Census Grafton; Based on LGA

$58,916AVERAGE


A VIBRANT, CONNECTED COMMUNITY WITH A GROWING TOURISM FOCUS

$312 MILLION TOURISTS INDUSTRY





OCCUPATIONS

61%

24%22%

9%






63% ARE HOME

OWNERS

AVERAGE AGE IS 53

F26%/M74%

59% HAVE KIDS

AT HOME

25% HAVE KIDS OVER

18 AT HOME

AVERAGE HOUSEHOLD

INCOME $101,815

EXCLUSIVE AUDIENCE

72%PRINT

83%DIGITAL


Home of the Australian leg of the World Rally Championships, The

Big Banana and “Where the mountains meet the sea” - Coffs Harbour is the heart of the NSW

holiday coast.

HARD-TO-MISS BIG BANANA STILL RIPE AFTER

50 YEARS

COFFS HARBOUR

100,000PROJECTED

GROWTH BY 2030

$1,107MEDIAN WEEKLY

HOUSEHOLD INCOME

$1,603MONTHLY

MORTGAGE

ONE OF NSW’S FASTEST GROWING SEA CHANGE CAPITALS


20,000 NEW HOUSES TO BE BUILT

$30 MILLION BEING PUT INTO THE JETTY FORESHORE

HEALTH

FISHERIES

ECO TOURISM

EDUCATION

May 2018 Source: ABS 2016 Census Coffs Harbour; Based on LGA

$69,992AVERAGE






OCCUPATIONS

47%

28%17%

16%





May 2018 Source: emma 12 months to Feb 2018

59% ARE HOME

OWNERS

AVERAGE AGE IS 50

F51%/M49%

50% HAVE KIDS

AT HOME

28% HAVE KIDS OVER

18 AT HOME

AVERAGE HOUSEHOLD

INCOME $65,141

EXCLUSIVE AUDIENCE

52%PRINT


65%DIGITAL

POPULATION 186,000 VICTORIA

Geelong, Victoria’s second capital city residing on Corio Bay outside of Melbourne is home to the 2nd oldest AFL team in the country, the Cats. Standing as the gateway to regional Victoria the city is traditionally an industrial one with roots in manufacturing. These days, it’s an emerging

health, education and advanced manufacturing hub with many service industries and departments such as the

Transport Accident Commission calling Geelong Home.

READERSHIP

GEELONG: 277,000

Geelong Echo



On the doorstep to the scenic

Bellarine Peninsula, surf coast and iconic Great Ocean Road.

GEELONG FUNDAMENTALLY

CHANGED FROM A HUB OF BLUE COLLAR

INDUSTRY INTO A PUBLIC SECTOR

TOWN

GEELONG

325,779PROJECTED

GROWTH BY 2036

$1,244MEDIAN WEEKLY

HOUSEHOLD INCOME

$1,517MONTHLY

MORTGAGE

GEELONG IS HOME TO MANY NATIONAL AND STATE BUREAUCRACIES LIKE NDIS, WORKCOVER AND TAC


OVER $200 MILLION IN DEVELOPMENTS IN 2017 ALONE

$13.6 BILLION IN GROSS REGIONAL PRODUCT

HEALTH

CONSTRUCTION

RETAIL

EDUCATION

May 2018 Source: ABS 2016 Census Geelong; Based on LGA

$81,952AVERAGE







OCCUPATIONS

59%

20%15%

17%





64% ARE HOME

OWNERS

AVERAGE AGE IS 50

F58%/M42%

55% HAVE KIDS

AT HOME

28% HAVE KIDS OVER

18 AT HOME

AVERAGE HOUSEHOLD

INCOME $82,014

EXCLUSIVE AUDIENCE

59%PRINT

47%DIGITAL

Exclusive vs Herald Sun

POPULATION 186,000 TASMANIA

Known as the ‘Apple Isle’ Tasmania offers so much more than just Apples. Hobart is a contrasting blend of heritage,

scenery and culture combined with world class activities and attractions - even being named as one of the Top 10 cities to visit by Lonely Planet in 2017. Outside the capital many world heritage sites and picturesque national parks await.

Renowned for great food, wine and whiskey, ‘Tassie’ holds the sweetest title of them all - as the home of Cadbury Chocolate!

READERSHIP

HOBART: 338,000

The Gazette



Hobart is a thriving cosmopolitan city,

with much of it being rejuvinated over the

past 5 years. From the Salamanca Markets to

the finishing line of the Sydney to Hobart.

HOME TO THE WORLD CLASS MUSEUM OF OLD AND NEW ART

(MONA)

HOBART

260,000PROJECTED

GROWTH BY 2050

$1,234MEDIAN WEEKLY

HOUSEHOLD INCOME

$1,402MONTHLY

MORTGAGE

DUE TO ITS WORLD CLASS PRODUCE, CHINA IS NOW ONE OF TASSIES BIGGEST TRADING PARTNERS


TOURISM IS NOW A $2 BILLION INDUSTRY

1.25 MILLION VISITORS IN 2016 TO TASMANIA

GOVERNMENT

RETAIL

HEALTH

TOURISM

May 2018 Source: ABS 2016 Census Hobart; Based on LGA

$81,588AVERAGE







OCCUPATIONS

54%

22%17%

19%





69% ARE HOME

OWNERS

AVERAGE AGE IS 50

F49%/M51%

51% HAVE KIDS

AT HOME

28% HAVE KIDS OVER

18 AT HOME

AVERAGE HOUSEHOLD

INCOME $80,702

EXCLUSIVE AUDIENCE

50%PRINT

Exclusive vs The Australian or The Age or Herald Sun

2018 MEDIA KIT - News Corp Australia...REGIONAL MARKETS With almost 1 in 2 people (45%) living in...

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