2018 MEDIA KITTHE NATION’S LARGEST LONG TERM & POST-ACUTE CARE MAGAZINE

NEW! MARKETING OPPORTUNITIESPROVIDER TVPROVIDER INTERVIEW LOUNGE

PUBLISHED BY

Our readers are engaged through quality subscriptions.Issued monthly, Provider magazine doesn’t superficially inflate its circulation through purchased lists. When you reach Provider readers, you can be assured they’re active and interested and chose to receive the outstanding content we provide.

Publication Total Print Circulation

Provider 50,656

McKnight’s Long-Term Care News

40,200

Information based on printed and sworn publisher statements.

Readership Profile30% Owner, Administrator, Assistant Administrator10% Executive Director, CEO, COO, CPO, CIO, Director, Manager, Administrative Personal39% DON, Nursing Supervisor, Consulting Pharmacist, Medical Director, Geriatric Physician18% Other LTC Professionals

our readers

INDUSTRY LEADERS WHO CAN IMPACT YOUR BOTTOM LINE!Increase Your Business. Support The Profession. One Ad Does BOTH.Our readers represent every sector of the long term and post-acute care community—they are the who’s who ofour field. More importantly, they make the decisions thatcan help you achieve your crucial media goals.

Our readers keep issues and pass them along.With Provider, your investment isn’t a “one and done” proposition. Because of industry-leading content, an issueof Provider is saved and passed along to colleagues morethan other magazines in our category—and that meansrepeated exposure to your critical communications.

Our readers prefer Provider

63.83% Provider2.77% Long Term Living 31.91% McKnight’s Long-Term Care News 1.49% Other

PROVIDER MAGAZINE OFFERS THE LEADING CONTENT PROFESSIONALS DEMAND.

quality content

Regular Topical ColumnsCaregiving – Long term and post-acute care professionals present enlightening case studies and how-to articles on an array of topics designed to help the business owner provide quality care. A highly read feature, presented monthly.

Legal Advisor – Written by experienced attorneys, Legal

Advisor explores crucial issues that impact the long term and post-acute care community. This regular feature helps the professional operate within legal and regulatory guidelines.

Technology In Health Care – Subject matter for this column includes electronic medical and health records, health information exchange, HIT vendor selection, and remote monitoring and sensor technology. Technology changes fast, and this provides vital and current information.

Human Resources – Written by HR experts, this column instructs readers on how to best address an organization’s employee management—including recruitment and retention, staff satisfaction assessment, and employee monitoring.

Finance – Finance professionals talk dollars and cents about a variety of topics, including mergers and acquisitions, accounting practices, financing options, investment and market analysis, and crucial financial indicators.

Management – Marketing and sales, lead generation, public relations, disaster preparation, and management issues are crucial to seniors housing and long term and post-acute care managers and are presented in this instructive and must-read column. Featured frequently.

In print and online—our content helps drive the profession.Provider magazine, published by AHCA/NCAL, is the nation’s largest circulated publication in the long term and post-acute care industry. Provider features in-depth articles, exclusive industry research and enlightening case studies on a monthly basis giving you 12 opportunities to market your product or service. 89.6% of our readers rely on Provider to make purchasing decisions on products/services for their facility. Don’t miss your opportunity to be SEEN!

Online• Monthly Banner Advertising• Advertisiers enjoy five companion-style banners• Provider Breaking News E-Newsletter• Marketplace• Provider TV

Say More with MarketplaceCombined with print and online advertising, digital ads are a convienient way to customize messages and link target audiences to additonal resoursces.

In Person Events• LED Talks: Lead, Engage, Discover

Seen on Provider TV. Curated by Providermagazine, the LED Talks are provactive,inspirational, and sometimes disruptive.

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unique opportunities

Provider Magazine Interview Lounge

Provider magazine Interview Lounge is a unique opportunity to interact with thought leaders during the annual Expo. Sponsors are invited to join Provider in the lounge during live interviews.

After convention, interviews are available on demand at the Provider magazine website and inserted in subscriber e-blasts.

“…if you want to reach key decision makers in the LongTerm Care marketplace, there is no better magazine to do it in. Provider’s reach to these professionals helps us reinforce our key marketing initiatives throughout the year. No matter what part of the country you are in, the one constant you will find is Provider magazine in the local nursing home.”Shawn Scott, SVP Corporate Sales, Medline Industries

Video Advertising Online

Video advertising helps you connect with new audiences by telling a compelling story about your business or product. Want to reach more online? Complement your advertising campaign with a 15-second video message.

Each month Provider features interviews with industry leaders, owners, and experts with a message for our readers on Provider TV.

Stand out with your video!

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TV

NEW AND EXCITING WAYS TO REACH YOUR AUDIENCE!

TV

how can provider work for you?

More than ever, your advertising dollars need to go further and work harder. That’s why we offer additional opportunities to reach, inform, and motivate the decision makers and buyers who propel your organization.

Advertorials – With an advertorial, you control your own content, message, and look. It’s more than an advertisement. It’s your opportunity to explain, in detail, the benefits of your product or service, or to share an innovation or company research.

Sponsored Columns – For organizations operating in a niche market, support-ing a column is an ideal way to reach specialized groups. With six regular columns (see pg. 3) you can target the professionals that can positively influence your bottom line. Columns are also posted online, and all advertisers receive a full-page advertise-ment appearing with the column and company recognition on the column itself.

Sponsor Supplements – Quality, Finance, and Technology—they’re just a few of the topics covered in annual supplements to Provider magazine and online. Supplements offer a unique way for your organization to be part of key research or industry innovations.

Provider & AHCA/NCAL Print & Electronic Newsletters – Reach more than 13,000 members of the American Health Care Association and National Center for Assisted Living each month by advertising in AHCA Notes, the association’s official newsletter. Or if assisted living or continuing care retirement communities are your target, NCAL Focus can carry your message to over 3,000 members.

GREATER OPPORTUNITIES FOR A GREATER RETURN ON YOUR ADVERTISING INVESTMENT.

Looking for acustomizedadvertisingopportunity?Our experiencedconsultants can help.

Whether planning for a few targeted issues or developing a campaign to run throughout the year, our experienced and dedicated Provider Sales Consultants can tailor a plan to suit virtually any budget— including yours.

Your next successful media plan awaits. Contact a Provider Consultant, and let’s get started today!

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OUR HEALTHCARE FACILITY

Manor Court is a highly rated 50-bed skilled nursing facility with attentive staff to meet

each resident’s individual needs. Manor Court is part of a comprehensive senior community called Liberty Village of Peoria. The community offers Bounce Back Rehabilitation, AJ’s Fitness Center, Garden Court Alzheimer’s and dementia care, Estates Retirement Apartments, and Hawthorne Inn Assisted Living.

Manor Court is staffed by 24-hour licensed nursing professionals who monitor each resident’s medical, mental and emotional needs and are dedicated to providing an exceptional quality of life to every resident. We maintain excellent resident to staff ratios of about 10 to 1 that enable us to provide more personal, resident-centered care.

Manor Court has been awarded a 4-star overall rating by The Centers for Medicare and Medicaid Services (CMS), which places it among the better 60–80% of nursing homes in Illinois. We also received 4 stars for health inspections, quality measures and nursing staffing for RNs only.

To underscore our attention to providing the highest quality of care, we’re proud to report that actual patients and family members of our facilities have rated Manor Court 5 out of 5 stars on the local Nursing-Homes.com website.

OUR CHALLENGE

The state of Illinois is gradually moving to the new Quality Indicator Survey (QIS), which is based on more resident input and is intended to be more consistent and less subjective compared to the traditional state survey. QIS encourages providers of skilled nursing facilities to interview residents and family members and solicit feedback about their satisfaction with the care they are receiving.

‘abaqis Helps Us Improve Patient Care’

Giving Residents a Voice in Their Care Makes All the Difference

abaqis quality management system tells staff what they don’t know

Given this more person-centered survey approach, our nursing facility did not have a comprehensive quality assurance system that measured our quality of care or identified residents’ needs as in-depth or as quickly as we would like. While we received good scores from past surveys, we needed help in specific areas such as quality of life and resident choices.

We also needed a way to help us track and monitor our readmissions back to the hospitals. With avoidable readmissions a major focus of our hospital partners, we needed to do a better job of reducing our rates.

THE SOLUTION

About two years ago, our support services team learned about a new patient-centered quality management system called abaqis® from Medline, our medical supply company.

One of the clear benefits of abaqis is that it helps us prepare for the state survey like no other system because it nearly replicates the QIS survey. And while Illinois still uses the traditional survey, the current survey is adding more elements of the QIS. Even more importantly, abaqis has helped us change

our mindset so that we are adjusting our activities to fit with our residents’ schedules rather than the other way around. It helped us move away from our rigid schedule, where everyone had to get up at the same time, eat in the same place, go to bed at the same time and so on.

With abaqis, the staff interviews residents on a regular basis to find out what they like or don’t like about their quality of life and choices provided to them. These interviews give our staff the opportunity to tell the residents in person that they have flexibility in their schedules. They can have breakfast in bed rather than the dining room. They can sleep until 9 or 10 rather than getting up all together at 7.

This new flexible schedule makes our staff think more about how these choices impact our residents’ happiness and less about how the choices affect their job. This switch has made the staff more sensitive to the needs of our residents. As a result, our residents are happier with their quality of life, and our staff is better at what they do and more satisfied with their jobs.

Manor Court, based in Peoria, Ill., is a highly rated skilled nursing facility that is one of only four nursing centers to receive the 2014 Embracing Quality Award from Providigm in the three areas of Customer Satisfaction, Prevention of Hospital Readmissions and Deficiency-Free Survey.

By Linda Patton

SUCCESS STORIESSIMPLE FIXES

It’s not just management that conducts the interviews with the residents and their families. The entire staff from activities aides, rehab aides, housekeeping, dietary, medical records staff and CNAs are included in the process. The interviews help the staff learn directly from the residents and their families what the issues are and what they want changed – and generally, these are simple requests in which sometimes they had choices or options all along, but they didn’t know they were available.

For instance, residents wanted more weekend and evening activities, which we offered, but we did a poor job of communicating our schedule. We even serve banana splits on some afternoons, but many residents didn’t know it. Now we talk more with our residents in the morning to let them know what activities are offered that day and publish newsletters for families so they are more aware of everything going on in the facility so they can talk with their loved ones about planning their activities.

The interviews are conducted quarterly, and each time I add a new department so our entire staff is engaged in the process. Getting everyone involved with the interviews shows our staff that all departments in our facility have to mesh together to improve quality and provide well-rounded care for our residents. This

To increase resident engagement, Manor Court staff talks with its residents each morning to let them know the activities being offered during the day and publishes newsletters for families so they are more aware of everything going in the facility.

process gives everyone the bigger picture of how our facility works beyond just their specific areas.

We capture the information directly on a computer or sometimes on paper and then upload the information. abaqis is a web-based program that uses the same calculations, thresholds and analysis as the QIS to quickly highlight our residents at risk for a stage 2 citation. When the information from the resident and family interviews is loaded in the program, abaqis creates a high level report that directs us to areas of concern – or triggers – that could develop into more serious problems.

In our first state survey after using abaqis, we were deficiency free – no citations – which made us very proud. What this tells me is that when surveyors talked with our residents and their families, if they had a problem, we had already learned about it and had taken care of it. This has really empowered our staff. They feel they are involved in the process and not just taking orders from administration. Similarly, residents also feel they are in control of their own schedules and routines.

HELP REDUCE READMISSIONS

For the past nine months we have also used the abaqis readmissions tracker to help us better understand why some of our residents are being readmitted to the hospital within 30-days of discharge to our facility.

We get a weekly report from abaqis that helps us develop our rates and identifies trends on why the readmissions may be occurring. From January through April our rate was 13 percent. Since preventing avoidable readmissions is so important to our local hospitals, our marketing director takes the reports to the hospitals to show them our low readmission rates and to underscore what a good partner we are in taking care of their patients when they come to our facilities.

The reports tell us key data, such as what day and time the patient left our facility, what their initial diagnosis was when they were admitted to our facility and their diagnosis when they were readmitted to the hospital, who the on-call or primary care physician was, who the nurse was, how many days had lapsed from being admitted to our facility, and the five areas that triggered the readmission penalty.

If there is a readmission, this information may help shed light on why it occurred and identify what changes to make so it does not occur in the future. For instance, if the readmission occurred on the weekend, which many do, it may be because the on-call physician or the weekend staff did not know the resident very well and was not familiar with his/her health tendencies.

In recognition of our quality achievements, Providigm, the developers of abaqis, presented us with the 2014 Embracing Quality Award for our outstanding commitment to quality. We were also one of only four nursing centers that received awards in all three areas: of Customer Satisfaction, Prevention of Hospital Readmissions, and Deficiency-Free Survey.

About the Author

Linda Patton is the administrator of Manor Court, a skilled nursing facility in Peoria, Ill. She began her career in long-term care at the age of 14 as a dishwasher and worked her way up to CNA, medical records, social service, payroll and finally as an administrator, a position she has held since 1993. Linda has bachelor’s degree in Health Care Administration.

©2014 Medline Industries, Inc. All rights reserved. abaqis is a registered trademark of Providigm, LLC. Medline is a registered trademark of Medline Industries, Inc.

AdvertoriAl AdvertoriAl

October 2014 My InnerView 1

Data Rich anD insight PooR?

Potential RefeRRal PaRtneRs neeD you to connect the Dots

Jason Stevens

Potential PaRtneRs neeD you to connect

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Banner advertising is also available in the Provider and AHCA/NCAL’s electronic newsletters, sent out weekly with breaking news and important information.

Banner ads are added value for frequent print advertisers only.

editorial calendar 2018JANUARYCover Story: The “Sick Sooner” Population Feature Sponsorship Opportunity: Intergenerational CareFocus on CaregivingTechnology in Health CareBuyer’s Market

FEBRUARYCover Story: Workforce IssuesFeature Sponsorship Opportunity: Organizational Improvement ModelsFocus on CaregivingHuman ResourcesThe Quality Forum

MARCHTechnology IssueCover Story: The Next GenerationFeature Sponsorship Opportunity: Software SurveyFocus on CaregivingMedical Directors CornerTechnology in Health CareFinance: NICBONUS DISTRIBUTION AHCA/NCAL Independent Owner Leadership ConferenceAHCA/NCAL Quality Summit

APRILCover Story: Trauma, AbuseFeature Sponsorship Opportunity: Avoiding OutbreaksFocus on CaregivingHuman ResourcesFinance: NICThe Quality Forum

MAY Cover Story: Key Trends in LT/PACFeature Sponsorship Opportunity: TherapyFocus on Caregiving

Human ResourcesBONUS DISTRIBUTIONAHCA/NCAL Spring Multifacility CEO &

JUNECover Story: The Latest Clinical IssuesFeature Sponsorship Opportunity: The Nurse LeaderFocus on CaregivingMedical Directors CornerLegal Advisor – Evaluating potential buyers or sellersThe Quality ForumBONUS DISTRIBUTIONAHCA/NCAL Congressional Briefing

JULYCover Story: Pillar of the Community in Rural America Feature Sponsorship Opportunity: The LT/PAC Administrator TodayFocus on CaregivingTechnology in Health CareBuyer’s Market

AUGUSTCover Story: Opioids in the SectorFeature Sponsorship Opportunity: Design Innovations in Seniors HousingFocus on CaregivingManagementThe Quality ForumBuyer’s Market

SEPTEMBERAHCA/NCAL Preconvention IssueCover Story: Caring for Elders Around the WorldFeature Sponsorship Opportunity: FinanceSpecial FeatureConvention Sessions PreviewFocus on CaregivingFinance: NICMedical Directors CornerBONUS DISTRIBUTION NIC Conference

OCTOBERAHCA/NCAL Convention IssueCover Story: Emergency Preparedness Special FeaturesAHCA/NCAL Special Award WinnersList of ExhibitorsAHCA/NCAL National Quality Award RecipientsFocus on CaregivingHuman ResourcesThe Quality ForumBONUS DISTRIBUTIONAHCA/NCAL 69th Annual Convention & Expo

NOVEMBERCover Story: Hospitals’ Changing BehaviorFeature Sponsorship Opportunity: AHCA Board Chair ProfileFocus on CaregivingLegal AdvisorBuyer’s MarketBONUS DISTRIBUTIONAHCA/NCAL Fall Multifacility CEO & Senior Executive Leaders Conference

DECEMBERCover Story: ClinicalFeature Sponsorship Opportunity: NCAL Board Chair Profile Focus on CaregivingLegal The Quality ForumMedical Directors Corner

BONUS Distribution is included where Provider magazine isdistributed at numerous association events. Participation subject to change.

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Senior Executive Leaders Conference

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Spread $8,575 $8,205 $7,805 $7,435 $6,865 $6,375

Full-Page $5,685 $5,465 $5,225 $4,955 $4,665 $3,755

2/3 Page $4,815 $4,645 $4,445 $4,225 $3,995 $2,390

1/2 Page $4,395 $4,235 $4,065 $3,875 $3,675 $3,465

1/3 Page $3,965 $3,825 $3,685 $3,525 $3,345 $3,165

1/4 Page $3,535 $3,425 $3,305 $3,165 $3,025 $2,875

1/6 Page $2,885 $2,805 $2,715 $2,615 $2,525 $2,425

Classified Ad $225 per column inch with a minimum of one inch

Issuance and Closing DatesProvider is published monthly. Refer to page 9 for closing deadlines. If new material is not received by the closing date, the latest ad of similar size and color will be used.

General Advertising Rate PolicyRates are determined by the total space used within a 12-month period, dating from the first insertion. Earned frequency is determined by the total number of insertions, not issues. Sizes may be mixed. In schedules composed of different size space units, a one-third page space is the minimum size that can be combined with larger units to earn frequency rates.

Cover Net RatesCover charges are in addition to space and color costs.Cover positions require a 6-page minimum contractand a 90-day notice of cancellation.Inside Front Cover $785Inside Back Cover $595Back Cover $965

Special Position RatesThe publisher reserves the right to select ad locations unless the advertiser pays a 10% premium on space. Positions on pages 1 and 2 require a 6-page minimum contract.

Bleed ChargesThere is no extra charge for bleeds.

Classified AdvertisingThe closing dates for insertion order and copy to be sent can be found on page 10 under “Closing Deadlines.” Frequency discounts are available. Classified ads are non-commissionable and must be prepaid. No ads will be taken over the telephone. Standard display ads placed in the classified ad section are commissionable at the current rates.

Color Display Advertising RatesThe following advertising annual net rates are effective for all advertisers on January 1, 2018.

*Black and White rate reduction of $1,365 regardless of size

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digital advertising rates/specifications

Banner SpecificationsBanner ads will be formatted as companion ads/roadblock ads. Please design all ads with the same branding design to ensure that your message receives the maximum visibility and maintains continuity throughout the site.

All sizes below must be provided by each advertiser.

Pencil 968px wide x 30px highPencil Dropdown 968px wide x 340px highRight Zone 234px wide x 385px highBottom Zone 692px wide x 72px highTop Zone 940px wide x 106px highFormat GIF, JPEG, PNG, Flash* File size not to exceed 500KB.

Cost Per MonthPrint advertisers $2,500 Non-print advertisers $5,000

Marketplace SpecificationsMarketplace is an opportunity for advertisers to say more. Similar to an advertorial, Marketplace content will be located on the homepage, includes one thumbnail image and up to 30 words inviting readers to want to learn more. Readers have the option to click to a sub page where they can read more about your product/service offering.

Title Maximum of 6 wordsAbstract Maximum of 30 wordsExpanded Description Roughly 250 wordsFormat Plain text only, no bullets, trademarks, etc.

Image 150px wide x 150px highFormat JPEG

Cost per MonthPrint advertisers $7,500 Non-print advertisers $10,000

Home Interior

Marketplace

← Pencil

← Drop-down

← Top Zone

← Right Zone

← Marketplace Abstract

← Right Zone

Bottom Zone →

Bottom Zone →Provider TV →

→

MarketplaceExpanded Description

Provider TV SpecificationsLength 15 secs Format 3GPP audio/ video (.3gp)Cost per Month $5,000

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print advertising specifications

Magazine Offset Printing SpecificationsProvider will accept advertising materials for reproduction as follows:

Electronic Files: Provider is produced 100% computer-to-plate according to SWOP standards. All ads must be submitted in a PDF format using the Adobe Acrobat Distiller job options settings required for proper output. Please contact Shevona Johnson, Production Manager, 202-898-6303 orsjohnson@providermagazine.com, for our Adobe Distiller job settings.

Four-color ads must be CMYK only. Black-and-white ads must be grayscale only. Please be sure your PDF does not contain ICC, RGB, LAB, or Spot-based colors. For optimal resolution, please ensure that embedded 4-color graphics are at least 600 dpi. All fonts must be embedded and crop marks included. In addition, a high-resolution digital proof must be provided with your ad.

Provider cannot guarantee an exact color match. Provider is not responsible for color shifts due to differences between the file and the proof.

Tone Reproduction: Continuous-tone color files must be separated to CMYK using GCR or UCR methods with a maximum density of 280 percent for all links.

Number of Proofs: One comprehensive proof and/or set of progressive proofs, complete with color bars or match prints, chromalins, or color keys with density patches are required for all material.

Rotation of Colors: Web-fed rotation is cyan, magenta, yellow, and black four-color process.

Binding: Saddle stitched. Some issues may be perfect bound.

Cancellation PolicyAll cancellations should be sent to:Provider Magazine | Attn: Sharon Purvis1201 L Street, NW | Washington, DC 20005Fax: 202-842-9806

Cancellations will not be accepted after the space reservation deadlines as listed. Cancellations not made in writing or within the cancellation period will be charged to the advertiser at the full rate.

Any revised ad copy received after the art deadlinewill be charged an extra $200.00. New art cannot beaccepted after blueline.

Closing DeadlinesNote: Artwork not received by (deadline) automatically picks up a previous ad.

2018 Space Material Due

January 12/4 12/7

February 1/8 1/11

March 2/5 2/8

April 3/5 3/8

May 4/2 4/5

June 5/7 5/10

July 6/4 6/7

August 7/5 7/10

September 8/6 8/9

October 9/3 9/6

November 10/4 10/5

December 11/5 11/8

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print advertising specifications

Artwork Shipping InstructionsSend materials to:Provider Magazine | Attn: Kate McCullough1201 L Street, NW | Washington, DC 20005kmccullough@ahca.org

If new material is not received by the closing date, the latest ad of similar size and color will be used.

Mechanical RequirementsPublication Trim Size: 8 1/8” x 10 7/8”

Note: Allow exactly 0.125 (1/8”) of bleed beyond your trim size. All ad copy, including logos, addresses, etc., must be 0.188 (3/16”) within trim boundaries.

Space Unit Width & Depth

Spread (non-bleed) 15 1/2” x 10”

Spread (bleed) 16 1/2” x 11 1/8”

Full Page (non-bleed) 7” x 10”

Full Page (bleed) 8 3/8” x 11 1/8”

2/3 Page 4 1/2” x 9 1/2”

1/2 Page (horizontal) 7” x 4 3/4”

1/2 Page (island) 4 1/2” x 7 1/4”

1/2 Page (vertical) 3 3/8” x 9 1/2”

1/3 Page (square) 4 1/2” x 4 3/4”

1/3 Page (vertical) 2 1/8” x 9 1/2”

1/4 Page 3 3/8” x 4 3/4”

Classified Ad Column 3 3/8” x 9 1/2” (max)

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Full Page

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Page(Verti-

cal)1/4

Page

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Fax202-842-9806

15% agency commission to recognized agencies responsible for payment only if payment is received within 30 days. Send insertion order and proof materials to Provider, Advertising Department, 1201 L STREET, NW, WASHINGTON, DC 20005. Closing is the 30th, two months prior to publication; materials are due on the monthly deadlines listed on page 10. Artwork should be sent via email in a high resolution PDF file to kmccullough@ahca.org. All cancellations must be in writing to ATT: SHARON PURVIS and received before the closing date otherwise advertisers will be charged the full rate. Payment terms are 30 days from issuance. Credit approval may be required. Provider reserves the right to decline advertisements.

Online Specifications Size Banner

Marketplace

ProviderTV

Media

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Flash

3GPP audio/video (.3gp)

Per Monthly ChargeAd Per Monthly Charge

$

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$

: Print ad : Digital ad

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