2018 MEDIA INFORMATION - fireengineering.com FIRES | CANCER IN FLORIDA | RV FIRES | BOX STORE FIRES...

RAY DOWNEY

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2018 MEDIA INFORMATION

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TRAINING THE FIRE SERVICE FOR 140 YEARS

www.FireEngineering.com

COMPANY OFFICERS | NOTHING SHOWING FIRES | CRITIQUES | WARRIOR MENTALITY

JULY 2017

1707FE_C1 1 6/21/17 1:24 PM

WHO WE ARE

The PennWell Fire Group embodies over 280 years of combined experience

in the fire industry, including each magazine and the event. The publications,

online properties, and FDIC encompass a level of history, heritage, and tradition

unique to the fire industry, while continuously maintaining one primary mission:

to educate and train the first responder.

Celebrating 141 years, The Official Training Publication of FDIC continues to provide training, education, and management information to fire and emergency personnel worldwide. Fire Engineering articles are written by experts in the fire industry with a focus on lessons-learned that reach highly engaged industry professionals.

Fire Apparatus & Emergency Equipment magazine is the only magazine exclusively for chiefs, company officers, firefighters, apparatus, and equipment purchasing committee members, and to those whose job it is to purchase fire apparatus and firefighting equipment. Reach decision makers who read Fire Apparatus & Emergency Equipment for news and insight to make well informed purchasing decisions.

Devoted to the interests of firefighters worldwide since 1979, FireRescue content provides current and emergent trends, education, culture, research and development, and stories about the people involved to a unique audience of fire service professionals.

For nearly nine decades, the International Fire Department Instructors Conference has maintained its primary focus: to educate and train the fire service. Bringing together the finest instructors and comprehensive training curriculum in the world, FDIC International is the largest gathering of exhibitors in the fire industry with 34,000 attendees from nearly 60 countries.

PennWell Fire Group content is created specifically for fire service leaders.

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PENNWELL FIRE GROUP AUDIENCE OVERVIEW Source: June 2017 Audit Statements

PennWell Fire Group Total Qualified Subscriptions

128,591

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SUBSCRIBER DEMOGRAPHICS

* June 2017 BPA Audit Statement · ** June 2017 AAM Audit Statement

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Qualified Circulation: 52,156*

Subscribers by Job Title:

35.6%Fire Chiefs/ Other Chiefs Officers/ Commissioners

17.9%Department Officers/ Training Officers/ Instructors

17.2% Firefighters/ Driver Operators

Geographic Breakdown:5.2% New England

14.1% Middle Atlantic20.9% East Central (North & South) 15.0% West Central (North & South)15.5% South Atlantic

4.3% Mountain23.0% Pacific

2.0% Outside the US

Qualified Circulation: 33,900*

Subscribers by Job Title:43.6% Chief of Fire Dept. (or equivalent)

28.6%Deputy Chief, Assistant Chief, Battalion or other Chief Officer

19.2% Firefighters or EMT

Geographic Breakdown:6.3% New England

17.4% Middle Atlantic27.7% East Central (North & South) 18.2% West Central (North & South)17.3% South Atlantic

5.1% Mountain6.2% Pacific1.8% Outside the US

Subscribers by Job Function:63.3% Management 89.4% Training56.4% Prevention

89% Suppression35.8% Investigation45.2% Maintenance39.3% Communication51.2% Public Education69.5% EMS52.4% Haz-Mat81.5% Rescue25.3% Other

100% Qualified Paid Circulation: 42,535**Individual recipients may be involved in more than one function.

Fire Apparatus & Emergency Equipment

Fire Rescue

Fire Engineering

10,307 3,500

1,740

4,137

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ISSUE* EDITORIAL FOCUS ADVERTISER VALUE ADDED BONUS DISTRIBUTION

JANUARYClosing: Dec. 6, 2017Materials: Dec. 13, 2017

• Prevention/Protection• PPE CLEANING VALIDATION:

HOW CLEAN IS CLEAN? (polybag with January issue)

Baxter Research Ad Readership Study

FDSOA Symposium

Scottsdale, AZJanuary 15-17, 2018

FEBRUARYClosing: Jan. 3, 2018Materials: Jan. 10, 2018

• Apparatus• GETTING WATER ON THE FIRE

(polybag with February issue)FREE Product Showcase (Print)

MARCHClosing: Feb. 7, 2018Materials: Feb. 14, 2018

• Truck Company OperationsFDIC

Indianapolis, INApril 24-29, 2018

APRILClosing: Mar. 7, 2018Materials: Mar. 14, 2018

• TrainingFREE Corporate Profile for 1/2 page and larger Fire Engineeringprint advertisers

FDICIndianapolis, IN

April 24-29, 2018

MAYClosing: Apr. 4, 2018Materials: Apr. 11, 2018

• Fire TechnologyBaxter Research Ad Readership Study

JUNE Closing: Apr. 30, 2018 Materials: May 7, 2018

• Safety• APPARATUS SUPPLEMENT (polybag with June issue)

FREE 1x targeted email deployment to select FDIC 2018 attendee list (FDIC 2018 exhibitors only)

JULYClosing: Jun. 4, 2018Materials: Jun. 11, 2018

• Officer Development

IAFC’s FRI ShowDallas, TX

August 8-11, 2018

AUGUSTClosing: Jul. 6, 2018Materials: Jul. 13, 2018

• Leadership and Management FREE Product Showcase (Print)

SEPTEMBER Closing: Aug. 3, 2018Materials: Aug. 10, 2018

• Rescue• EXTRICATION SUPPLEMENT

(polybag with September issue)


OCTOBERClosing: Sep. 4, 2018Materials: Sep. 11, 2018

• Engine Company Operations FREE Product Showcase (Digital)

NOVEMBERClosing: Oct. 1, 2018Materials: Oct. 8, 2018

• Industrial/Haz-Mat Response• FIREFIGHTER WELLNESS

(polybag with November issue)FREE Product Showcase (Print)

DECEMBERClosing: Nov. 5, 2018Materials: Nov. 12, 2018

• Health and FitnessFREE Corporate Profile for 1/2 page and larger Fire Engineeringprint advertisers

*Dates subject to change.

2018 EDITORIAL CALENDAR



APRIL 2017

The Completion of Our Duties Sacred

and Ordinary

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RADIOS | NEW DRONE REGULATIONS | ELECTRICITY HAZARDS | TECH SURVEY

MAY 2017

1705FE_C1 1 4/26/17 10:43 AM



BELOWGRADE FIRES | CANCER IN FLORIDA | RV FIRES | BOX STORE FIRES

JUNE 2017

1706fe_C1 1 5/18/17 10:08 AM

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2018 RATES & SPECS

PRINT MEDIA PRODUCTS FULL COLOR – FULL RUN ROP DISPLAY (All prices are net)

SIZE 1X 3X 6X 12X 18X 24X 32X

Full Page Spread $15,800 $15,200 $14,500 $13,100 $12,200 $11,700 $11,060

1/2 Page Spread $11,200 $10,800 $9,800 $9,000 $8,600 $8,200 $7,800

Full Page $8,300 $8,020 $7,630 $6,880 $6,440 $6,160 $5,810

2/3 Page $7,020 $6,700 $6,360 $5,630 $5,230 $5,160 $4,910

1/2 Page $5,900 $5,680 $5,170 $4,750 $4,500 $4,330 $4,130

1/3 Page $4,980 $4,780 $4,530 $4,030 $3,830 $3,630 $3,490

1/4 Page $4,260 $4,090 $3,880 $3,450 $3,280 $3,110 $2,980

1/6 Page $2,210 $2,120 $2,010 $1,790 $1,700 $1,610 $1,550

COVER RATESCover 2...................................+25%

Cover 3..................................+10%

Cover 4.................................+40%

DIMENSIONS Trim Size: 8" x 10.75" Trim. | No charge for bleed.All text, logos, borders, and boxes that do not bleed should stay within the live area.

1/2 PAGE ISLANDLive Area: 4.625" x 7.375"Bleed: 5.25" x 8.25"

1/3 PAGE SQUARELive Area: 4.625" x 4.875"

1/4 PAGE Live Area: 3.375" x 4.875"

FULL PAGE SPREAD Live Area: 15" x 9.75"Trim: 16" x 10.75"Bleed: 16.25" x 11"

2/3 PAGE Live Area: 4.625" x 10" Bleed: 5.25" x 11"

1/2 PAGE VERTICAL Live Area: 3.375" x 10" Bleed: 4.125" x 11"

1/3 PAGE HORIZONTALLive Area: 7" x 3.3125"

FULL PAGE Live Area: 7" x 9.75"Trim: 8" x 10.75"Bleed: 8.25" x 11"

1/2 PAGE HORIZONTAL Live Area: 7" x 4.875" Bleed: 8.25" x 5.5"

1/3 PAGE VERTICAL Live Area: 2.25" x 10"

1/6 PAGE Live Area: 2.25" x 4.875"

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TENTATIVE DEADLINES* ISSUE THEME BONUS COVERAGE ADVERTISER VALUE ADDED/BONUS DISTRIBUTION


• Protecting the Firefighter • PPE• SCBA• TICs

• Personal Escape Systems

• Communications• Station Products

FDSOA SymposiumScottsdale, AZ

January 15-17, 2018


• Rescue — Technical• Struts• Ropes• Equipment

• Trailers/Apparatus

• PPE• Station Products



• Engine Company• Apparatus• Fittings• Monitors



April 24-29, 2018


• Truck Company • Apparatus• Equipment



April 24-29, 2018

FREE Electronic Product Showcase in one (1) issue of April FAEE eNewsletter


• Moving Water• Apparatus• Nozzles• Hose

• Drafting Equipment

• Station Products

JUNE Closing: May 4, 2018Materials: May 11, 2018

• Apparatus Components

• Engines (Motors)• Booms• Generators/

APUs

• Transmissions• Pumps• Station Products



• Foam/Wildland• CAFS• Apparatus• Proportioners

• Components• PPE• Station Products


August 8-11, 2018


• Rescue — Extrication

• Apparatus• Hydraulic Tools• PPE• Equipment

• Stabilization Equipment



• Hazmat/Industrial/ARFF

• Apparatus• Atmospheric

Monitoring• WMD Detection

• ARFF Equipment• Station Products

FREE Electronic Product Showcase in one (1) issue of September FAEE eNewsletter


• Technology Developments

• Apparatus• Computers• Software

• Communications• Station Products Baxter Research Ad Readership Study


• EMS/Ambulances • Apparatus• PPE

• Equipment• Station Products

FREE Electronic Product Showcase in one (1) issue of November FAEE eNewsletter


• 2019 Fire Service Forecast: What we

see ahead

• Apparatus• PPE

• Firefighting Equipment


FREE one (1) month Digital Product Listing in December



Wildland Urban Interface Apparatus Becoming Common Throughout the WestBY ALAN M. PETRILLO

As more development in western states continues in heavily timbered areas

of departments to allow them to handle the

sometimes conflicting missions of structur-

al protection and wildland firefighting.

can meet both types of fires.”

Doug Feldman, western region sales

manager for Rosenbauer, notes that

Rosenbauer is seeing a trend toward more

both Type 1 and Type 3 pumper require-

ments. “The Ridgerunner has pump and

roll, maintains good pressure at low speeds,

is four-wheel drive, has a high ground clear-

20 34 42 48FAMA Forum The effect that carrying extra equipment has on vehicle weight.

Legacy of AFFF The long-term health and environmental impacts of AFFF.

Pierce WUI Wildland EngineDelivery to the Flower Mound (TX) Fire Department.

Roll-Up Doors Rapid entry for overhead steel roll-up doors.

Carlstadt (NJ) Fire Department Engine 1, a 2005 Sutphen pumper with a 2,000-gallon-per-minute/750-gallon water tank, operates at the

scene of a Learjet plane crash. The plane crashed into the parking lot of the town’s Department of Public Works garage and exploded,

killing the pilot and co-pilot. The explosion set fires on the roofs of two commercial buildings on either side of the DPW lot and

numerous parked vehicles. (Photo by Ron Jeffers.)

July 2017 | Volume XXII No– 7 www.fireapparatus.Com

110’ Single Rear Axle

Heavy-Duty Aerial Platform

110’ Tandem Rear Axle Heavy-

Duty Aerial Platform

The all-new Ascendant® Class of Aerials is here.

You refuse to compromise. So do we.

IMPOSSIBLEI S W H A T F I R E F I G H T E R S D O E V E R Y D A Y .

Learn more about the Ascendant Class

of Aerials: piercemfg.com

An Oshkosh Corporation CompanyThe Pierce name, Pierce logo, and Ascendant are registered trademarks of Pierce Manufacturing Inc, Appleton, Wisconsin.

©2017 PIERCE MANUFACTURING, INC.

107’ Tandem Rear Axle

Heavy-Duty Aerial Ladder

107’ Single Rear Axle

Heavy-Duty Aerial Ladder

107’ Tiller Heavy-Duty

Aerial Ladder

ADV ER T I S EMEN T

1707fa_1 1 6/26/17 8:44 AM

FDIC International 2017: A Platform for Discussion

14 20 30 48Apparatus Seats Seating affords rider safety first, followed by comfort and convenience.

Rescue Truck Options The APC should know the costs of the individual apparatus components.

Darley CAFS PumperDelivery to the Mount Vernon (ME) Fire Department.

Camera Systems Cameras help drivers negotiate crowded streets on the way to a scene.

ROCKLAND (MA) FIRE DEPARTMENT LADDER 1, a 1999 Spartan/Smeal 105-foot rear-mount aerial, operates its prepiped ladder pipe on

this fire in a vacant warehouse. Deck guns, big handlines, and Blitz guns were immediately put into operation in an attempt to knock

down the large volume of fire and protect the exposures. (Photo by Pat Travers/NEFirePhoto.com.)

June 2017 | Volume XXII No– 6 www.fireapparatus.Com

TFT.com

ADV ER T I S EMEN T

1706fa_1 1 5/18/17 4:08 PM

San Diego (CA) Fire-Rescue Lifeguard Unit’s

18 22 38 48Turnout DeconDepartments add decon rooms and turnout storage rooms to stations.

Apparatus PurchasingWriting specifications for “L1” (left side, first compartment).

48Holmatro Extrication EquipmentDelivery to the Indianapolis (IN) Fire Department.

Braking Efficiency This plays a major role in determining skid distance of a braking apparatus.

TRI STATE (IL) FIRE PROTECTION DISTRICT ENGINE 511, a 2016 Pierce Enforcer PUC 1500/750 pumper, and Pleasantview (IL) Fire

Protection District Truck 1519, a 2012 Pierce Velocity PUC 1500/470 100-foot aerial truck, operate at a second-alarm fire in Willow Springs,

Illinois. (Photo by Dennis Walus.)

August 2017 | Volume XXII No– 8 www.fireapparatus.Com

NARROW ESCAPE

iS240Spreader

Five inches shorter than competitors’ modelsplaces you closer to saving a life.

AMKUS.COM

ADV ER T I S EMEN T

1708FA_1 1 7/31/17 3:33 PM

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2018 RATES & SPECS

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SIZE 1X 3X 6X 12X 18X 24X 36X

Full Page Spread $12,480 $11,940 $11,110 $10,190 $9,740 $9,370 $8,870

Junior Page Spread $9,420 $9,110 $8,630 $8,110 $7,350 $7,170 $6,690

1/2 Page Spread $7,590 $7,140 $6,700 $6,340 $5,950 $5,780 $5,400

Full Tabloid $6,560 $6,280 $5,840 $5,370 $5,130 $4,940 $4,660

Junior Page $4,960 $4,790 $4,540 $4,270 $3,870 $3,780 $3,530

1/2 Tabloid Page $3,990 $3,760 $3,530 $3,340 $3,130 $3,010 $2,840

Junior 1/2 Page $3,100 $2,970 $2,820 $2,570 $2,410 $2,310 $2,200

1/4 Tabloid Page $2,450 $2,360 $2,240 $2,040 $1,910 $1,860 $1,750

1/6 Page, Horizontal $2,280 $2,180 $2,070 $1,870 $1,760 $1,680 $1,610

*Distributed on the 15th of the month.

COVER RATESCover 2 .............................+25%

Cover 3 .............................+15%

Cover 4 .............................+40%

Special Cover Wrap

DIMENSIONSFULL TABLOID SPREAD 1/2 TABLOID SPREAD FULL TABLOID JR. FULL PAGE

Trim Size: 21" x 14.5"Bleed Size: 21.25" x 14.75"

Trim Size: 21" x 7.25"Bleed Size: 21.25" x 7.5"

Trim Size: 10.5" x 14.5"Bleed Size: 10.75" x 14.75" 7.25" x 10"

JR. 1/2 PAGE 1/2 TABLOID,VERTICAL

1/2 TABLOID,HORIZONTAL

1/4 TABLOID,VERTICAL

1/4 TABLOID,HORIZONTAL

1/6 PAGE,HORIZONTAL

4.75" X 7.5" 4.75" X 13.25" 9.75" X 6.75" 2.25" X 13.25" 4.75" X 6.5" 4.75" X 4.5"

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ISSUE* EDITORIAL FOCUS ADVERTISER VALUE ADDED BONUS DISTRIBUTION


• Training Tools, Props, & Equipment

Promotion of Website or Mobile App

FDSOA SymposiumScottsdale, AZ

January 15-17, 2018


• Disaster Response• Emergency Management

Social Media Post


• Wildland Urban Interface• FDIC PRE-SHOW ISSUE



April 24-29, 2018


• Fire Attack• FDIC SHOW ISSUE

Digital Media Advertising BonusFDIC

Indianapolis, INApril 24-29, 2018


• Technical Rescue• Extrication


JUNE Closing: Apr. 30, 2018Materials: May 7, 2018

• Health and Safety Social Media Post


• CommunicationsBaxter Research Ad Readership Study


August 8-11, 2018


• Fireground Tactics• EMS

Digital Media Advertising Bonus


• Apparatus2 Month Online Buyer’s Guide Upgrade (eProduct Advertorials for Current BG Advertisers)


• Community Risk Reduction



• TechnologySocial Media Post, Baxter Research Ad Readership Study


• Research & DevelopmentDigital Media Advertising Bonus


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June 2017 • Connect with us at FirefighterNation.com

Devoted to the Interests of Firefighters Worldwide

1706fr_C1 1 5/16/17 9:36 AM

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July 2017 • Connect with us at FirefighterNation.com


1707FR_C1 1 6/19/17 2:28 PM

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August 2017 • Connect with us at FirefighterNation.com


1708FR_C1 1 7/24/17 4:00 PM

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2018 RATES & SPECS


COVER RATESCover 2...................................+20%

Cover 3..................................+10%

Cover 4.................................+30%

DIMENSIONS Trim Size: 8" x 10.75" Trim. | No charge for bleed.All text, logos, borders, and boxes that do not bleed should stay within the live area.

FULL PAGE SPREAD Live Area: 15" x 9.75"Trim: 16" x 10.75"Bleed: 16.25" x 11"

2/3 PAGE Live Area: 4.625" x 10" Bleed: 5.25" x 11"

1/2 PAGE VERTICAL Live Area: 3.375" x 10" Bleed: 4.125" x 11"

1/3 PAGE HORIZONTALLive Area: 7" x 3.3125"

1/2 PAGE ISLANDLive Area: 4.625" x 7.375"Bleed: 5.25" x 8.25"

1/3 PAGE SQUARELive Area: 4.625" x 4.875"

1/4 PAGE Live Area: 3.375" x 4.875"

FULL PAGE Live Area: 7" x 9.75"Trim: 8" x 10.75"Bleed: 8.25" x 11"

1/2 PAGE HORIZONTAL Live Area: 7" x 4.875" Bleed: 8.25" x 5.5"

1/3 PAGE VERTICAL Live Area: 2.25" x 10"

1/6 PAGE Live Area: 2.25" x 4.875"

SIZE 1X 3X 6X 12X 18X 24X 32X

Full Page Spread $13,250 $12,520 $11,800 $10,660 $9,940 $9,520 $9,270

1/2 Page Spread $9,830 $9,320 $8,690 $7,870 $7,350 $7,040 $6,880

Full Page $6,970 $6,610 $6,200 $5,610 $5,230 $5,020 $4,870

2/3 Page $6,620 $6,290 $5,900 $5,330 $4,970 $4,770 $4,640

1/2 Page $5,330 $5,060 $4,740 $4,300 $4,000 $3,840 $3,740

1/3 Page $3,950 $3,750 $3,520 $3,190 $2,970 $2,850 $2,760

1/4 Page $3,360 $3,200 $2,990 $2,710 $2,530 $2,420 $2,360

1/6 Page $2,300 $2,180 $2,050 $1,850 $1,730 $1,660 $1,600

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DIGITAL PRODUCTS

WELCOME ADS • BANNER ADVERTISING • WEBCASTS • WHITE PAPERS • ADFLEX SPONSORSHIPS

eNEWSLETTER ADVERTISING • TRAFFIC DRIVING INFOGRAPHICS • PAGE PEEL

SOCIAL MEDIA BOOSTS • TRAINING GUIDES • TARGETED EMAIL PROMOTIONS • CUSTOM VIDEO

SPONSORED CONTENT ADVERTISING •NATIVE ADVERTISING • TOPIC CENTER ADS

WEBCASTSeNEWSLETTERS

WEBSITES

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DIGITAL OPPORTUNITIES

DIGITAL SPECIFICATIONSPUSHDOWN ADCollapsed: 970 x 66, 60K Expanded: 970 x 418, 110KNOTE: May include video

HOMEPAGE PLUSLeaderboard: 728 x 90, 40KSite Sponsor: 300 x 250, 40K Anchor: 728 x 90, 40K

FIRE GROUP eNewsletterLeaderboard: 728 x 90, 40KIntro Text Ad 70 words + URLMedium Rectangle: 300 x 250, 40K

PRODUCT BULLETIN SPECS• 240 X 200 jpg/gif no animation; Max File Size: 40k• 8-10 word headline• 30-50 word copy body• Click Through URL

TOPIC CENTERLeaderboard: 728 x 90, 40KSkyscraper: 300 x 600, 40KAnchor: 728 x 90, 40K

WELCOME ADWelcome Ad: 800 x 600, 80K

RICH-MEDIA AD UNITS

Pushdown Ad

Welcome Ad (price per week)

HOMEPAGE PLUS

Leaderboard

Video Banner Ad

Medium Rectangle

SOCIAL MEDIA BOOST

Facebook (priced per week)

Twitter (priced per week)

ENEWSLETTERS

Fire Group eNewsletters

Fire Group Leaderboard

Fire Group Intro Text Ad

Fire Group Medium Rectangle Banner

Product Bulletin

CONTENT MARKETING

Native Advertising

Exhibitor Showcase

Video Case Study

LEAD GEN

Webcast

Editorial Digest

Interactive White Paper

White Paper Development

White Paper Promotion

Orchestrate

Lead Gen Max

Lead Gen Preferred

Lead Gen Basic

For Additional Opportunities, Rates & Specifications, Contact Your Sales Rep

Varies by website.

Consult rep for niche topic areas.

SITE SPONSOR

LEADERBOARD 728 X 90

TOP LEADERBOARD

SITE SPONSOR

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ONLINE MARKETING

Homepage-plus banner ads generate broad awareness of your brand and product messaging among fire service professionals worldwide, and help drive targeted traffic to your website.

HOMEPAGE-PLUS ADS

Leaderboard Banner (728x90)

Video Banner (300x250 video)

Site Sponsor Banner (300x250)

TOPIC CENTERSTopic Center banners allow you to align your message with relevant content, providing more targeted impressions - targeted marketing at it's very best!

Please consult your Sales Representative for details

INCLUDES 3 AD POSITIONS:

• Top Leaderboard

• Large Right Rail

• Bottom Anchor

Avg. page views per month

2,017,407

Avg. unique visitors per month 808,077

Avg. time spent on the site5.2 MINUTES

SOURCE: Site Catalyst

PUSHDOWN BANNERA interactive, rich media ad unit providing an impactful branding and direct response experience. This premium position provides ongoing visibility even when collapsed and can support a more detailed message through the use of streaming video and multiple targeted links. The push down ad is offered on the Topic Centers and the Welcome Ad on the Home Page.

WELCOME ADA high-impact ad unit offering ultimate brand visibility for a major announcement or introduction. One of the largest rich media ad units and is seen by site visitors once every 24 hours. An exclusive solution to one advertiser per week.

NEED HELP DESIGNING BANNER ADS? Let us help! PennWell Fire Group Marketing Solutions can develop attention-getting online ads with a strong call to action!

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ONLINE MARKETING

AUDIENCE EXTENSION

BENEFITS

TRAFFIC DRIVER

B2B companies find targeted audiences on PennWell websites and then keep their offer in front of them as they browse the web.

BRAND AWARENESS

Boosts brand awareness and helps the advertiser stay at the top of buyer’s minds.

Running your ads on our websites and eNewsletters is just the beginning. With the PennWell Fire Group’s Audience Extension, your ads will be in front of key prospects and buyers even after they’ve left our sites.

The Audience Extension program makes use of innovative web technologies that keep track of buyers who visit PennWell Fire Group sites and display your ads to them as they navigate the internet. The program allows you, the advertiser, to get your targeted message to prospects and continue the marketing conversation, nurture the prospect along, and shorten the buying process time frame.

How does the Audience Extension program work? We use the latest internet ad tracking and behavioral methodologies to identify site visitors who express interest in the various topics covered on our site. The prospect is tagged with a piece of code called a “cookie” which we use as a beacon to find them elsewhere on the internet.

An internet user

The internet user then converts into a loyal customer

Visits PennWell Fire Group Website

Your retargeting ad captures their interest.

Leaves PennWell Fire Group Website

Later, as they browse the internet, your ad will display on other sites.

YOUR RETARGETING AD HERE

FireEngineering.com

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CONTENT MARKETING

NATIVE ADVERTISING

EXTEND THE REACH OF YOUR MARKETING CONTENT TO OUR ONLINE AUDIENCE BY PROMOTING THEM IN THE CONTEXT OF OUR EDITORIAL CONTENT.

Native Advertising offers the opportunity to extend the reach of your articles to our audience by promoting your company’s articles in the context of our editorial content. Native headlines appear adjacent to our editorial articles, which are hosted on our website, making it a non-interruptive experience. Users are highly receptive to native advertising especially if it is relevant to the content they were seeking out. Native Advertising content is indexed by Google and is more discoverable because of our site’s authoritative search engine ranking on industry topics.

OF OUR WEBSITE AUDIENCE VISITS PENNWELL FIRE GROUP WEBSITES LOOKING FOR ARTICLES OR EXPERT COMMENTARY ON SPECIFIC FIRE TOPICS.91%

OF OUR AUDIENCE PREFER TO HAVE ALREADY GAINED INSIGHT INTO A COMPANY OR PRODUCT BEFORE MAKING A PURCHASE.93%

PUT YOUR SALES MESSAGE IN FRONT OF BUYERS AS THEY ENGAGE WITH OUR CONTENT

LET US HELP! PENNWELL FIRE GROUP MARKETING SOLUTIONS CAN DEVELOP ARTICLES, WHITE PAPERS, VIDEOS, INFOGRAPHICS, ETC. FOR YOU TO GET EXPOSURE THROUGH NATIVE ADVERTISING.

NEED HELP DEVELOPING CONTENT FOR NATIVE ADVERTISING?

*Source: Fire Engineering 2017 Audience Readership Survey

Native Advertisment clicks through to your

EXCLUSIVE landing page

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FIRE ENGINEERING WEEKLY E-NEWSLETTER Providing broad reach with affordable marketing solutions, the Fire Engineering eNewsletters deliver the latest fire industry news, insight, and information Tuesday - Friday to approximately 88,000 recipients.

LEADERBOARD - 728 X 90

INTRO TEXT AD - 300 CHARACTERS + URL

MEDIUM RECTANGLE - 300 X 250

EMAIL MARKETING

PENNWELL FIRE GROUP E-NEWSLETTERS

Position your message around the latest news in the fire industry through the PennWell Fire Group e-Newsletters

FIRE APPARATUS WEEKLY E-NEWSLETTER Providing broad reach with affordable marketing solutions, the Fire Apparatus NOW eNewsletters deliver the latest fire industry news, insight, and information on Wednesday to approximately 52,000 recipients.




FIREFIGHTERNATION NOW Providing broad reach with affordable marketing solutions, the Firefighter Nation eNewsletters deliver the latest fire industry news, insight, and information Monday, Wednesday and Friday to approximately 45,000 recipients.




Moving Beyond List Rental >>

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EMAIL MARKETING

Offering quick response at a low cost, PennTarget allows you to reach a specific audience with custom messaging based on their interaction with the initial email promotion. Your message is sent to industry professionals selected from our database and can be used for a nearly unlimited variety of promotional programs.

PennTarget takes email marketing to the next level using multi-tiered

marketing automation.

HERE’S HOW: After your initial email deployment, you receive THREE additional opportunities to push your marketing message to potential customers. TEST new subject lines, new creative, and new content -- plus find out which days and times resonate best with your target audience. Detailed REPORTING is provided following each deployment, giving you QUALIFIED LEADS for your sales pipeline.

ADDITIONAL SEND #1 NON-OPENS

• Same Creative as Initial Send

• NEW Subject Line

• NEW Send Date & Time

• Detailed ReportADDITIONAL SEND #2 OPENS-NO CLICKS

• DIFFERENT Creative

• Similar Content


• Detailed ReportADDITIONAL SEND #3 OPENS-CLICKS

• DIFFERENT Creative

• DIFFERENT Content

• NEW Send Date & Time


• Detailed Report

HIGHLY-ENGAGED!

If you need support in creating the design or content for your PennTarget emails, PennWell Fire Group Marketing Solutions can help. Contact your local sales representative for more information today.

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LEAD GENERATION

GENERATE HIGH-QUALITY LEADS WITH A WEBCAST SPONSORSHIP!Exclusively sponsored webcasts generate highly qualified, active leads while presenting your expertise to industry professionals. Sponsorships leverage the PennWell Fire Group brands to help position your company as industry experts. The live event is available on demand and promoted on the PennWell Fire Group websites for six months. Sponsors receive detailed registration information from all registrants, providing your sales staff with a database of quality prospects.

Custom or Editorially driven – your choice. Choose a custom webcast, to present your own content, and we will produce and promote your webcast to our targeted subscribers who want to learn about your products and services. OR co-sponsor one of our editorial webcasts, which generate relevant contacts attracted by our independent speakers.

TRAINING GUIDES Training Guides are a compilation of 2-5 complementary pieces of content that are designed to provide our audience with a downloadable PDF format of in-depth, valuable content on a key industry topic. Garnered from the pages of our highly respected magazines and websites, Training Guides offer you the opportunity to align your firm with high-value and thought leadership oriented content. Training Guides are posted to our website to generate leads not only from our audience but from online search as well. To increase exposure and maximize performance, an exclusive email is sent to targeted users from our database.

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LEAD GENERATION

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Gain invaluable visibility into your prospects’ accelerated buying journey with Orchestrate, the NEW AND REVOLUTIONARY LEAD GENERATION PLATFORM from the PennWell Fire Group.

AN ADVANCED PLATFORM

SOPHISTICATED PROSPECT TARGETING

Ensures your content marketing and lead nurturing efforts are

personalized and amplified.

ACCOUNT-BASED MARKETING STRATEGIES

Enables company and persona-based perspectives on your campaigns, helping

you uncover the hottest prospects.

ACCELERATED SALES

PIPELINEAmplifies your reach to the right customers, widening

the sales funnel.

HOW ORCHESTRATE WORKS…

With Orchestrate, your targeted customer’s personalized experience will make them feel understood, valued, and connected — increasing engagement with your content.

SELECT a targeted group of customers for your marketing campaign based on proprietary industry profile data, interests, behaviors and companies

AUTOMATE customer interactions — sophisticated technology knows when your content has been seen and sends more specific content on your products

SEND your hottest prospects to your sales team through scored lead generation

SPECIFY ads or recommend content to your prospects on our branded and network sites including programmatic audience extension

NURTURE your customers as they move from targeted prospect to marketing qualified lead to sales qualified lead

RECEIVE detailed reports on campaign performance, funnel velocity, and known or anonymous customer touchpoints from the top of the funnel until they become a qualified lead

*Combined PennWell Fire Group Pages

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SOCIAL MEDIA

SOCIAL MEDIA BOOSTA specialized posting on Facebook and Twitter. By aligning with our highly respected content you increase awareness to thousands of fire professionals actively engaged in social media.

of our audience likes or follows brands/businesses in the industry via social media.87% of our audience uses social media to connect with colleagues or business contacts.92%

1.25+ MILLIONFACEBOOK LIKES*

125k+TWITTER FOLLOWERS*

Brand Messaging Event Planning

Email Marketing Design Services

Social media Marketing Development

Thought Leadership programs Copywriting

Campaign Strategy Custom Research and Surveys

Marketing Automation Search Engine Optimization

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MARKETING SOLUTIONS

HIGH IMPACT RESULTSPennWell Fire Group Marketing Solutions is a full-service marketing agency that works alongside PennWell media brands to provide data, experience, and industry knowledge. Whether it’s branding, thought leadership, SEO, or content marketing, our integrated approach enables us to create fresh new marketing pieces, campaigns, and strategies to fulfill your marketing objectives.

Speak with our team of marketing professionals about developing your next website; corporate brochure; tradeshow display; promotional video; print, online, or social campaign; whitepaper or technical article.

From industry to industry, we know what works. Partner with PennWell Fire Group Marketing Solutions–the brand you know and trust–to deliver sound marketing solutions and results.

HOW WE CAN HELP

Visit www.firefighternation.com/marketing to learn more.

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PENNWELL FIRE GROUP SALES

HOW TO SUBMIT YOUR PRINT AND/OR DIGITAL AD MATERIALTO UPLOAD AD MATERIALS TO OUR FTP SITE:1. Go to http://digitalads.pennwell.com2. Select “Publication” or “Website/ENL”3. Select “Publication” from the menu4. Fill in the required information and then select “Upload File”Maximum file size is 250 MB – please stuff or zip your files before sending, and wait to close your browser window until you get your upload confirmation. Depending on speed of connection and file size, this may take some time. Please be patient.

TO EMAIL AD MATERIALS:For files under 10 MB, please email your ad to:[email protected] (Print Materials) Include advertiser name, publication name, issue date, and order [email protected] (Digital Advertising Materials) Include advertiser name, publication name, digital placement, issue date, and order number

Founded in 1910 in Tulsa, Oklahoma, PennWell Corporation is

a privately held and highly diversified business-to-business media

and information company that provides quality content and

integrated marketing solutions for the following industries: Oil

and gas, electric power generation and delivery, hydropower,

renewable energy, water and wastewater, waste management,

electronics, optoelectronics, fiber-optics, aerospace and

avionics, LEDs and lighting, fire and emergency services, and

dental. PennWell publishes over 130 print and online magazines

and newsletters, conducts 60 conferences and exhibitions on six

continents, and has an extensive offering of books, maps,

websites, research and database services. In addition to

PennWell’s headquarters in Tulsa, Oklahoma, the Company has

major offices in Nashua, New Hampshire; London, England;

Houston, Texas; Mountain View, California; Fairlawn, New Jersey;

Moscow, Russia; Rio de Janeiro, Brazil, and Hong Kong, China.

Eric SchlettSenior Vice [email protected]: 973-251-5055Fax: 973-251-5065

Anthony [email protected]: 973-251-5073Cell: 215-495-4664Fax: 888-329-3342

Elizabeth [email protected]: 917-789-3012

Ted BillickMedia Sales [email protected]: 801-278-0962

Dillon [email protected]: 918-831-9805Cell: 918-231-1280

Tim [email protected]: 678-974-2472Cell: 404-277-3133Fax: 678-974-2937

Erin [email protected]: 208-309-2747

FDIC EXHIBITOR SALES & SPONSORSHIPS

Susie Cruz (A-J)[email protected]: 973-251-5059Fax: 973-251-5065

Nanci Yulico (K-Z)[email protected]: 973-251-5056Fax: 973-251-5065

2018 MEDIA INFORMATION - fireengineering.com FIRES | CANCER IN FLORIDA | RV FIRES | BOX STORE FIRES...

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Transcript of 2018 MEDIA INFORMATION - fireengineering.com FIRES | CANCER IN FLORIDA | RV FIRES | BOX STORE FIRES...