2018 MARKETING GUIDE - Dallas Builders Association · 5816 W. Plano Parkway, Plano, TX 75093...

2015 MARKETING

GUIDE

MARKETING GUIDE Copyright 2016 The Dallas Morning News, Inc.

2018Celebrating our past, building our future.

5816 W. Plano Parkway, Plano, TX 75093972-931-4840

972-267-0426 FAXwww.DallasBuilders.com

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TABLE OF CONTENTSPresident’s Message ....................................................................................2Dallas Builders Association Staff ..................................................................3Industry Investors .........................................................................................4Yearlong Partnership ....................................................................................5State of the Industry Summit ........................................................................6Installation ....................................................................................................7McSAM Awards ............................................................................................8ARC Awards ...............................................................................................10Crawfish Boil...............................................................................................12Associates Appreciation Fish Fry ...............................................................13Casino Christmas .......................................................................................14Dallas Builders Show..................................................................................16After Hours .................................................................................................18Spike Night .................................................................................................19New Member Orientation............................................................................20Yearlong Membership Drive .......................................................................21Washers Tournament..................................................................................22Green Built Texas .......................................................................................23Education Program .....................................................................................24Golf Tournament ........................................................................................26Division Meetings .......................................................................................28Metro North Division Bowling Tournament .................................................29Sales & Marketing Council .........................................................................31Remodelers Council ...................................................................................32Multifamily Builders Council Holiday Party .................................................33Multifamily Builders Council Golf Tournament ............................................34Multifamily Builders Council........................................................................34Dallas BA Room Rentals ............................................................................35Dallas BA Walk of Friends ..........................................................................36Operation FINALLY HOME .........................................................................37DallasBuilders.com .....................................................................................38E-Marketing ................................................................................................39Marketing Guide .........................................................................................40Membership Roster ....................................................................................40The Home Builder.......................................................................................41Committees ...............................................................................................42Councils & Divisions ..................................................................................43Partnerships at a Glance ............................................................................442018 Events Calendar ................................................................................47

2018 DALLAS BUILDERS ASSOCIATION MARKETING GUIDE

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PRESIDENT’S MESSAGE


As we begin this new year, I want to thank all the partners that have already committed to participation. For those of you still looking for a great way to enhance the benefits of your membership at the Dallas BA, you’ve come to the right place. Inside this Marketing Guide, you will find a wide range of programs and events for you to consider. It’s easy to determine your marketing levels with the Association by reviewing the events for the coming year. The Dallas BA programs and events throughout the year will allow you to generate recognition in front of your industry peers and to establish new contacts with builder members and other Associates. Over the years, the benefits of time shared with one another at these events have helped grow many successful member companies. These opportunities range from single events such as awards galas, a golf tournament, the annual crawfish boil, Casino Christmas, and others. We also feature program partnerships for meetings for Divisions and Councils. Our highest level partnership is the esteemed Industry Investor. Each marketing opportunity listed in the Marketing Guide not only includes an investment amount, but also includes what benefits you can expect in return. It also includes a 2018 Events Calendar to provide further assistance in planning your participation. Plan now on how you will promote your services throughout 2018. As a member of the Dallas Builders Association, you have many different opportunities to market your company, product and services. By participating with the Association, you gain a competitive advantage by making sure your company’s name is in front of the many Dallas BA member companies, as well as the public who turns to our Association for building related referrals. We would like to extend a special thanks to our 2017 Industry Investors listed on page 4. These special members participated in the highest level of partnership with our Association, and to them we again say Thank You for all your support over this last year. Please take a few minutes to read through this Marketing Guide to find the platform that best suits your needs and interests. As you prepare for 2018, please remember to include Dallas BA partnerships, exhibit space, listings and advertisements in your budget. Have a great year! If you have any questions regarding an opportunity, please call the Association at 972-931-4840.

Alan Hoffmann2018 Dallas BA President

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ASSOCIATION STAFF

Phil Crone, CGP, GSP, JDExecutive [email protected]

Sheena Beaver, CAPS, CGPDirector of Education & Executive Administratorsheena.beaver@ dallasbuilders.com214-615-3881

Blair CalvoDirector of [email protected]

Misty VarsaloneDirector of Member Services misty.varsalone@ dallasbuilders.com214-615-5012

Barcie VilchesDirector of Communicationsbarcie.vilches@ dallasbuilders.com214-624-3171

Becky WarnerAccounting Managerbecky.warner@ dallasbuilders.com214-615-5015

2018 DALLAS BUILDERS ASSOCIATION MARKETING GUIDE3

David LehdeDirector of Government Affairsdavid.lehde@ dallasbuilders.com214-615-5014

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Holly PembertonAdministrative Assistantholly.pemberton @dallasbuilders.com214-624-3176

INDUSTRY INVESTORS


The Industry Investor Partner Program will provide the opportunity for member companies (one per product and service type) to receive yearlong recognition of their support and investment in the Dallas Builders Association and its programs and activities. Becoming an Industry Investor is an important investment for members who believe that the ongoing viability of the Dallas Builders Association is important to their business.

STAFF CONTACT: Phil [email protected]

Industry Investor (Limit 8) – $15,000t Logo recognition on monitor in Association office lobby throughout 2018t Listing on Dallas BA stationery for 2018t Logo near masthead of The Home Builder throughout 2018t Logo linked to company website on Punch List throughout 2018t Logo linked to company website on DallasBuilders.com throughout 2018t Enhanced listing with priority placement on DallasBuilders.com throughout 2018t Exhibit space in Dallas BA lobby throughout 2018t Logo recognition in 2018 Roster (deadline applies)t Logo recognition in 2019 Marketing Guide (deadline applies)t Recognition at all Division and Council meetings throughout 2018 t Recognition at 2018 Dallas BA Leadership Installationt Complimentary 10x10 booth at 2018 Dallas Builders Show or $400 credit towards partnership of that eventt $5,000 credit towards partnership of Dallas Builders Association activities/ advertising in Dallas Builders Association publications during 2018 * *subject to availabilityt 2 tickets to 2018 Installation, McSAM Awards and ARC Awards

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2017 Industry Investors

YEARLONG PARTNER PROGRAM

The Yearlong Partner Program provides a non-exclusive opportunity for member companies to have a presence in major Dallas BA events and initiatives throughout the year. The upfront investment allows Yearlong Partners to maximize their investment and exposure by bundling partnerships.

Benefits:t $11,250 in total partnership value for upfront fee of $10,000 (must be paid up front and in full)t Complimentary enhanced listing in Dallas BA Online Directory (a $200 value)

Yearlong Partner Responsibilities:t Provide the Dallas BA with timely information, including appropriate logost Select one of the partnership options listed below. Note that some partnership opportunities are on a first-come, first served basis and/or may be subject to exclusivity restrictions (i.e. no more than one company at a given partnership level). If this occurs, a substitute partnership of equal value will be agreed upon with the Yearlong Partner.

STAFF CONTACT: Phil [email protected]


Option 1:t Yearlong Building a Better House Education Partnert Crawfish Boil, Mudbug Partnershipt Washers Tournament Partnert Golf Tournament Beverage Cart Partner t ARC Awards Category Partner t McSAM Awards Bronze Partner t Installation Gold Partner t Casino Christmas Table Partner t Dallas Builders Show Special Forces Partner t Speed Networking Participation (choice of May or November event) t One eLert sent to all Dallas BA members

Option 2:t Yearlong Designation Program Partner t Golf Tee-Box Partnershipt Washers Tournament Partner t Crawfish Boil Mudbug Partner t ARC Awards Gold Partner t McSAM Awards Friends of McSam t Installation Silver Partner t Casino Christmas Beverage Partner t Dallas Builders Show Canteen Partnert One eLert sent to all Dallas BA members

STATE OF THE INDUSTRY SUMMIT


The State of the Industry Summit provides a glimpse into the strength of the residential construction industry and examines the distinct challenges and opportunities anticipated in the Dallas area. This 2-hour morning event features a housing economic update and looks into the most relevant policy issues and their impact on the housing industry.

DATE: Thursday, March 8, 2018EXPECTED ATTENDANCE: 200-250 Dallas BA Builders & AssociatesLOCATION: Westin Galleria Dallas

Title Partner (Exclusive) – $5,000t Industry exclusive "presented by" naming rightst Admission for up to 8 company representativest Tabletop display opportunity at eventt Logo recognition on all event promotion and programt Speaking opportunity during programt Logo on event signage t Recognition in The Home Builder t Recognition on DallasBuilders.com t First opportunity to partner next State of the Industry Summit

Breakfast Partner (Exclusive) – $2,500t Logo on all breakfast tables at eventt Verbal recognition during programt Company name on all event promotion and programt Admission for up to 4 company representativest Tabletop display opportunity at event

Program Partner – $1,000t Verbal recognition during programt Company name on event programt Admission for up to 2 company representativest Tabletop display opportunity at event

STAFF CONTACT: Misty [email protected]

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INSTALLATION

Each fall the Association’s leadership—from senior officers to division and council directors—is installed in a gala event featuring a cocktail hour and sumptuous meal. In addition, the Dallas BA’s most prestigious awards are presented, including the Hugh Prather Award and the Clyde Anderson Associate of the Year Award. DATE: Late September/Early October 2018AVERAGE ATTENDANCE: 200+ Dallas BA LeadershipLOCATION: TBD

Title Partner (Exclusive) – $5,000t Industry exclusive "presented by" naming rightst 6 tickets with priority seatingt Logo slides at eventt Logo recognition in printed program t Recognition in The Home Builder t Recognition on DallasBuilders.com

Cocktail Partner (Exclusive) – $3,000t Signage at cocktail hourt Logo on cocktail napkins (provided by company)t Logo on drink ticketst 3 tickets with priority seatingt Logo slides at eventt Logo recognition in printed program t Recognition in The Home Builder t Recognition on DallasBuilders.com

Platinum Partner – $2,500t 3 tickets with priority seatingt Logo slides at eventt Recognition in printed programt Recognition in The Home Builder t Recognition on DallasBuilders.com

Gold Partner – $1,000t 2 tickets to the eventt Logo slides at eventt Recognition in printed program t Recognition in The Home Buildert Recognition on DallasBuilders.com

Silver Partner – $500t Logo slides at eventt Recognition in printed program t Recognition in The Home Buildert Recognition on DallasBuilders.com

Bronze Partner – $250t Recognition in printed program t Recognition in The Home Buildert Recognition on DallasBuilders.com



McSAM AWARDS

The McSAM Awards are held each spring to recognize Maximum Creativity in Sales and Marketing. This is your opportunity to directly market to the decision-making members of the Dallas BA. These architects, brokers, builders, developers, interior designers, sales and marketing professionals make and influence the product decisions on what will be featured in models, sales centers and new homes. Volume home builder presidents and CEOs are gathered together in one room!

DATE: April 14, 2018 AVERAGE ATTENDANCE: 400+ Sales & Marketing Professionals involved with the volume builder segmentLOCATION: Westin Galleria Dallas

Title Partner (Exclusive) – $10,000t 10 tickets with VIP seatingt 60-second commercial (provided by company)t Six images at the Awardst Full-page ad on inside front cover of printed program (partner provides ad)t Recognition in the event reception areat Recognition on promotional emails t Logo recognition in printed programt Recognition in The Home Buildert Recognition in Punch Listt Recognition on DallasBuilders.comt Recognition on Social Media STAFF CONTACT:

Misty [email protected]

After Party Partner (Exclusive) – $5,000t 8 tickets with VIP seatingt 30-second commercial (provided by company)t Recognition in event reception areat Four images at the Awardst Full-page ad in printed program (partner provides ad)t Logo recognition in printed programt Recognition in The Home Buildert Recognition on DallasBuilders.com

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McSAM AWARDSPlatinum Partner – $4,000t 10 tickets with VIP seatingt Recognition in the event reception areat Listing on promotional emailt Three images at the Awardst Recognition in printed programt Recognition on promotional emailst Recognition in The Home Buildert Recognition on DallasBuilders.comt 3 ENTRY SUBMITTALS for 2017 Awards Competition/Or full page ad in printed program (partner provides ad)

Valet Partner – $3,000t 4 tickets with priority seatingt Signage at the valet stationt Opportunity to provide promo materials to be placed in carst Logo on valet parking validation stickert Half-page ad in the printed program (partner provides ad)t Two images at the Awardst Recognition in printed programt Recognition on promotional emailst Recognition in The Home Buildert Recognition on DallasBuilders.com

Gold Partner – $3,000t 4 tickets with VIP seatingt Recognition in the event reception areat Listing on promotional emailst Three images at the Awardst Recognition in printed programt Recognition on email teaserst Recognition in The Home Buildert Recognition on DallasBuilders.comt 2 ENTRY SUBMITTALS for 2017 Awards Competition/Or half-page ad in printed program (partner provides ad)

Cocktail Partner (Limit 2 non-competing companies) – $3,000t 4 tickets with VIP seatingt Recognition in event reception area during cocktail hourt Logo on beverage ticketst Half-page ad in printed program (partner provides ad)t Listing on promotional emails t Three images at the Awards t Logo recognition in printed programt Recognition in The Home Buildert Recognition on DallasBuilders.com

Silver Partner – $2,000 t 4 tickets with priority seatingt Half-page ad in printed program (partner provides ad)t Recognition on promotional emailst Three images at the Awardst Recognition in printed programt Recognition in The Home Buildert Recognition on DallasBuilders.com

Bronze Partner – $1,000t 2 tickets with priority seatingt Quarter-page ad in printed program (partner provides ad)t Recognition on promotional emails t Two images at the Awards t Recognition in printed program t Recognition in The Home Builder t Recognition on DallasBuilders.com

Friends of McSAM – $500t 1 tickett Recognition in printed programt Recognition in The Home Buildert Recognition on DallasBuilders.com


ARC AWARDS

The ARC Awards recognize outstanding associates, remodelers and custom builders. Not only is ARC a venue to showcase innovative and creative product in the DFW area, it also honors the highest level of professionalism in the building industry for custom builders and remodeler members that other awards programs do not include.

DATE: August 18, 2018AVERAGE ATTENDANCE: 200+ Custom Builders, Remodelers & AssociatesLOCATION: Westin Galleria Dallas

Title Partner (Exclusive) – $8,000t Industry exclusive "presented by" naming rightst 6 tickets with priority seatingt Recognition on event promotion t 30-second video presentation at event (partner provides video)t Logo slides at event t Full-page ad in printed program (partner provides ad)t Logo recognition in printed program t Logo recognition on promotional email teaserst Logo recognition in The Home Buildert Recognition in Punch Listt Logo recognition on DallasBuilders.com

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Cocktail Partner (Exclusive) – $3,000t 4 tickets with priority seatingt Signage at Cocktail Reception t Logo slides at eventt Logo on cocktail napkins (partner provides napkins)t Full-page ad in printed program (partner provides ad)t Logo recognition in printed programt Recognition in The Home Buildert Recognition on DallasBuilders.com


ARC AWARDS

Platinum Partner – $2,000 t 3 tickets with priority seatingt Logo slides at event t Full-page ad in printed program (partner provides ad)t Logo recognition in printed programt Recognition in The Home Builder t Recognition on DallasBuilders.com

Category Partner – $1,500 for 2 t 2 tickets with priority seatingt Naming rights to 2 categories t Half-page ad in printed program (partner provides ad)t Recognition in printed programt Recognition in The Home Buildert Recognition on DallasBuilders.com

Category Partner – $800 for 1t 1 ticket with priority seatingt Naming rights to category t Quarter-page ad in printed program (partner provides ad) t Recognition in printed programt Recognition in The Home Buildert Recognition on DallasBuilders.com

Gold Partner – $1,000t 2 ticketst Logo slide at event t Half-page ad in printed program (partner provides ad)t Recognition in printed programt Recognition in The Home Buildert Recognition on DallasBuilders.com

Silver Partner – $500t Verbal recognition at event t Quarter-page ad in printed program (partner provides ad)t Recognition in printed programt Recognition in The Home Buildert Recognition on DallasBuilders.com



Promote your product or service in this casual setting featuring lots of crawfish and other great food, live music, prizes and networking.

DATE: April 26, 2018AVERAGE ATTENDANCE: 100 Builders & AssociatesLOCATION: TBD

Title Partner (Exclusive) – $3,500t Industry exclusive "presented by" naming rightst 10 tickets to the event t Signage at event t Logo recognition in all event promotiont Recognition in Punch Listt Recognition in The Home Buildert Recognition on DallasBuilders.com

Bayou Partner – $1,000t 5 tickets to the eventt Signage at event t Logo recognition in all event promotiont Recognition on DallasBuilders.comt Recognition in The Home Builder

Mudbug Partner – $500t 2 tickets to the event t Signage at event t Recognition on DallasBuilders.comt Recognition in The Home Builder

Crawdad Partner – $250 t Signage at eventt Recognition on DallasBuilders.comt Recognition in The Home Builder

CRAWFISH BOIL



ASSOCIATES APPRECIATION COOKOUT


Every September during National Associates Appreciation Month, the Dallas BA celebrates with a cookout sponsored by builder members to say thank you to their subs and suppliers who support the Association all year long.

DATE: September 13, 2018AVERAGE ATTENDANCE: 150 Builders & AssociatesLOCATION: Dallas BA Offices

Platinum Partner – $1,000t Signage at event t Recognition in The Home Buildert Recognition on DallasBuilders.com

Gold Partner – $500t Signage at event t Recognition in The Home Buildert Recognition on DallasBuilders.com

Silver Partner – $250t Signage at event t Recognition in The Home Buildert Recognition on DallasBuilders.com

Bronze Partner – $100t Signage at event t Recognition in The Home Buildert Recognition on DallasBuilders.com


CASINO CHRISTMAS

Title Partner (Exclusive) – $3,000t Exclusive “presented by” naming rightst 8 tickets to the eventt Casino table partnership with sign on casino table t Signage at event t Logo recognition in The Home Buildert Recognition in Punch Listt Logo recognition on DallasBuilders.com

Dinner Partner – (Limit 2)$1,500t 4 tickets to the eventt Signage at food stationst Recognition in The Home Builder and on DallasBuilders.com

This annual holiday party features casino games, silent auction, food and networking with fellow Dallas BA members. The festivities include prizes for the highest funny money winners at the tables and a Texas Hold’em Tournament. Members are encouraged to make Casino Christmas their company’s annual employee holiday party.

DATE: December 6, 2018AVERAGE ATTENDANCE: 200+ Builders & AssociatesLOCATION: Dallas BA Offices


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Photo Partner (Exclusive) – $1,500t 4 tickets to the eventt Logo recognition on photost Signage at eventt Recognition in The Home Builder and on DallasBuilders.com

Beverage Partner (Limit 2) – $1,000t 4 tickets to the eventt Logo on drink ticketst Logo on cocktail napkins (provided by partner)t Recognition in The Home Builder and on DallasBuilders.com

CASINO CHRISTMAS

Prize Partner (Exclusive) – $1,000t 4 tickets to the eventt Exclusive “prizes presented by” naming rightst Signage at eventt Recognition in The Home Builder and on DallasBuilders.com

Texas Hold ‘Em Partner (Exclusive) – $1,000t Exclusive “tournament presented by” naming rightst Signage at tournamentt 1 entry to poker tournamentt Recognition in The Home Builder and on DallasBuilders.com

Casino Table Partner (Limit 8) – $500t Partners choose: Black Jack, Roulette, Crapst 2 tickets to the eventt Sign on casino table t Recognition in The Home Builder and on DallasBuilders.com



DALLAS BUILDERS SHOW

The Dallas Builders Show offers a premier opportunity for members to showcase their products and services to a wide variety of residen-tial construction professionals ranging from single-family builders of all volumes and price points to remodelers and multifamily contrac-tors. This one-day event opens with an opening session and includes a trade show, food and beverages.

DATE: November 13, 2018AVERAGE ATTENDANCE: 400+ Builders & AssociatesLOCATION: Plano Event Center

Title Partner (Exclusive) – $6,000t Industry exclusive “Presented by” naming rights to show t Logo recognition on all DBS promotiont Speaking opportunity at eventt 10x10 premium booth with option to upgrade to 20x10 t Full-page ad in printed show guidet VIP lunch with senior officerst Logo on event signaget Recognition in The Home Builder, in Punch List and on DallasBuilders.com

Chow Partner (Exclusive) – $5,000 t Speaking opportunity at showt 10x10 premium bootht Logo on signage at appetizer stationst 1/2-page ad (provided by partner) in printed show guidet VIP lunch with senior officerst Recognition in The Home Builder and on DallasBuilders.com

Canteen Partner (Limit 2) – $3,000 t 10x10 premium bootht Verbal recognition at eventt Logo on drink tickets and on signage at beverage stationst 1/2-page ad (provided by partner) in printed show guidet VIP lunch with senior officerst Recognition in The Home Builder and on DallasBuilders.com

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DALLAS BUILDERS SHOW


Special Forces Partner (Limit 6) – $3,000 t Verbal recognition at eventt Complimentary 10 x 10 premium booth with option to upgradet VIP lunch with senior officerst 1/4-page ad in printed show guidet Logo on event signaget Recognition in The Home Builder and on DallasBuilders.com

Rucksack Partner (Exclusive) – $3,000t Company name on bags carried by attendees at showt VIP lunch with senior officerst Recognition in The Home Builder and on DallasBuilders.com

Dog Tag Partner (Exclusive) – $3,000t Company name on lanyards worn by attendees at showt VIP lunch with senior officerst Recognition in The Home Builder, in Punch List and on DallasBuilders.com

Exhibitor – $400t 10x10 booth display (additional charges apply for larger booths/add ons) *maximum space allowed is 20x10. Booth includes 8’ skirted table, 2 chairs, trash can and signage.t Company listing in online Partner Directoryt Company listing in printed show guidet Recognition on DallasBuilders.com

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AFTER HOURS

Associate member firms serve as hosts to After Hours, a casual social mixer and networking reception. Food and beverages are served in a relaxed atmosphere, and door prize drawings are held. After Hours features the Builder Jackpot, which increases by $100 at each event until the prize is awarded (builder must be present to win).

DATE: Approximately 8 Times Per YearAVERAGE ATTENDANCE: 100+ Builders & AssociatesLOCATION: Partner Showrooms

STAFF CONTACT: Blair [email protected]

Host Fee – $200 + Food, Beverages & Prizes for Drawingst Recognition in all event promotiont Recognition in The Home Builder t Recognition in Punch List t Recognition on DallasBuilders.com t 2-3 minutes speaking opportunity during event


2018 DALLAS BUILDERS ASSOCIATION MARKETING GUIDE 19

SPIKE NIGHT

The Spike Club is a vehicle to recognize members for their outstanding achievements in member recruitment and retention. Membership development is vital to the future of any association. The continuous influx of new members and the retention of current memberships assure the well-being of the Dallas Builders Association. November is National Spike Appreciation Month and is celebrated at an After Hours event honoring all Spikes.

DATE: November 2018AVERAGE ATTENDANCE: 150+ Builders & AssociatesLOCATION: TBD

Title Partner (Exclusive) – $2,000Yearlong Membership Partner may opt to include title partnership of Spike Night for an additional $1,500t Recognition in all event promotiont Signage at the eventt Tabletop display space t Recognition in The Home Builder t Recognition in Punch List t Recognition on DallasBuilders.comt 2-3 minutes speaking opportunity during event


SPIKE NIGHT

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NEW MEMBER ORIENTATION

A presentation by the Membership Committee and staff will provide an overview of the benefits and services available through Association membership, and will help new members learn how to make the most of their investment. Following discussion, enjoy networking and breakfast with the Association’s newest members.

DATE: Approximately 6 Times Per YearAVERAGE ATTENDANCE: New Members & AmbassadorsLOCATION: Dallas Builders Association Offices

Breakfast Partner – $600t Recognition in all event promotiont Signage at each Orientation throughout 2018t Tabletop display space t List of names & addresses of all attendees throughout 2018t Recognition in Punch List t Recognition on DallasBuilders.com

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YEARLONG MEMBERSHIP DRIVE


Play a vital role in the growth of the Dallas Builders Association. By increasing our numbers and “member-power” there is no limit to the accomplishments our Association can achieve. The Yearlong Membership Partner has the opportunity to be involved in all membership drives throughout the year. In addition to numerous promotional opportunities offering recognition and visibility, the title partner of the Yearlong Membership Drive has the satisfaction of strengthening our Association, industry and community.

Title Partner (Exclusive) – $10,000 Yearlong Membership Partner may opt to include title partnership of Spike Night for an additional $1,500t Recognition in promotion related to membership in 2018t Recognition at all membership events including After Hourst Tabletop display space at all membership activities and drivest Recognition in 2018 Membership Directoryt Year-round recognition in The Home Buildert Year-round recognition in Punch List t Year-round recognition on DallasBuilders.comt Address list of members upon request

YEARLONG MEMBERSHIP DRIVE

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WASHERS TOURNAMENT

The Washers Tournament benefiting HOMEPAC of Greater Dallas is an annual event to raise support for HOMEPAC of Greater Dallas and features food, beverages, and networking in addition to the tournament play. Winners of this event continue on to represent the Dallas BA in the statewide washers tournament held at the Sunbelt Builders Show. DATE: May 29, 2018 AVERAGE ATTENDANCE: 50+ LOCATION: Dallas BA Offices

Title Partner (Exclusive) – $2,000t Exclusive "presented by" naming rightst Logo ron all event promotiont Signage at eventt 1 entry into tournamentt Recognition on DallasBuilders.com, in The Home Builder & Punch List

Beverage Partner (1 Remaining) – $1,000t Signage at beverage stationst Recognition on DallasBuilders.com, in The Home Builder & Punch List


Dinner Partner (Exclusive) – $1,500t Signage at eventt 1 entry into tournamentt Recognition on DallasBuilders.com, in The Home Builder & Punch List

Partnership funds are not contributions to HOMEPAC of Greater Dallas.


TEXAS GREEN HOME SUMMIT

Green Built Texas is committed to increasing the awareness, education and value necessary for builders and remodelers to construct high-performance, healthy structures that exceed building code requirements. The program achieves these goals by establishing standards that benefit the citizens of Texas and the environment we all share. Green Built Texas is recognized by many local municipalities as well as consumers throughout the state where more than 6,000 homes have been registered with the program.

STAFF CONTACT: Sheena [email protected]

Yearlong Partner – $6,000 t Banner ad linked to company website at top of GreenBuiltTexas.comt Logo recognition on signage at all GreenBuiltTexas meetingst Recognition in The Home Buildert Recognition in Punch List t Recognition on DallasBuilders.comt Use of official Green Built Texas logo

GREEN BUILT TEXAS

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EDUCATION PROGRAM

The award-winning Dallas BA Education Program is considered one of the strongest in the nation, giving members the knowledge they need to stay ahead of the competition. A wide range of education programs helps participants reach their goals. A full slate of Professional Designation classes is offered.

DATE: Monthly Throughout YearAVERAGE ATTENDANCE: Varies By ProgramLOCATION: Dallas Builders Association Offices

Designation Program Title Partner (Exclusive) – $5,500t Logo recognition in all event promotiont Signage at every class t 2-3 minutes speaking opportunity during each designation classt Tabletop display space t Registration for 1 at each designation classt List of attendees with addressest Networking opportunity with builder attendees at luncht Education marketing recognitiont Recognition in The Home Builder, Punch List t Recognition in Dallas BA social mediat Logo Recognition on DallasBuilders.comt Link to partner website from online class registration page & on all education eLerts

Desigee of the Month Part-ner (Exclusive) – $1,500t Once a month recognition with logot Exclusive recognition in The Home Buildert Recognition on monthly education newsletterst Recognition on social mediat Recognition on Designee of the Month blog post with logo

Yearlong Designation Program Partner (Limit 4) – $2,000 t Signage at every class t 2-3 minutes speaking opportunity during each designation class t Tabletop display spacet Registration for 1 at each class t List of attendees with addressest Networking opportunity with builder attendees at luncht Registration for 1 at each class t Logo on online class registration paget Recognition in The Home Buildert Recognition on DallasBuilders.com

Designation Class Partner (Limit 2) – $400t 2-3 minutes speaking opportunity during class t Tabletop display spacet Registration for 1 person at the class t List of attendees with addressest Networking opportunity with builder attendees at luncht Recognition in The Home Buildert Recognition on DallasBuilders.com


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Continuing Education Title Partner – (Exclusive) $6,500t Logo recognition in all event promotiont Signage at every class t Speaking opportunity during each continuing education classt Tabletop display space, where applicable t Registration for 2 attendees at the classt List of attendees with addresses t Recognition in The Home Buildert Recognition in Punch List t Recognition in Dallas BA social mediat Logo Recognition on DallasBuilders.comt Link to partner website from online class registration paget Link to partner website on all education eLerts

Continuing Education Class Partner (Limit 4) – $400 per classt Speaking opportunity during classt Tabletop display space, where applicablet Registration for 2 attendees at the classt List of attendees with addressest Recognition in The Home Buildert Logo recognition on online class registration page

Yearlong Building a Better House Series Continuing Education Partner (Limit 4) – $1,750t Signage at every classt Speaking opportunity during each continuing education class t Tabletop display space, where applicablet Registration for 2 attendees at the classt List of attendees with addressest Recognition in The Home Buildert Logo recognition on online class registration page

Cracking the Codes Continuing Education Partner (Limit 4) – $1,750t Signage at every classt Speaking opportunity during each continuing education class t Tabletop display space, where applicablet Registration for 2 attendees at the classt List of attendees with addressest Recognition in The Home Buildert Logo recognition on online class registration page

Continuing education can help you enhance your career, boost your professional image, increase your level of expertise and put yourself at the cutting edge of your field. Continuing education is the key to a more satisfying, more profitable career. The Dallas BA offers continuing education series on Building a Better House, Energy Requirements, Legal Contracts and other topics of interest for our local membership, such as code changes and safety regulations.DATE: Monthly Throughout YearAVERAGE ATTENDANCE: Varies By ProgramLOCATION: Dallas Builders Association Offices

EDUCATION PROGRAM

STAFF CONTACT: Sheena Beaversheena.beaver@ dallasbuilders.com214-615-3881

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GOLF TOURNAMENT

The Dallas BA Golf Tournament is an annual event that invites builders and associates to come together and network over a round of golf. The event starts with lunch and ends with an awards reception and dinner. A partnership at the golf tournament is an ideal way for associate members to promote their companies and network with the Association’s builders and remodelers.

DATE: June 25, 2018AVERAGE ATTENDANCE: 300+ Builders & AssociatesLOCATION: Brookhaven Country Club

Title Partner – (Exclusive) $7,500t Exclusive “presented by” naming rights to tournament t 2 complimentary teams of 4 or 2 tee boxest 2-3 minutes speaking opportunity during event t Marketing material in goody bags (provided by company)t Banner displayed at entry (provided by company)t Lunch for 4 (other than golfers)t Dinner for 4 (other than golfers)t Logo recognition in all event promotion t Logo recognition in The Home Builder t Logo recognition on DallasBuilders.comt Recognition in Punch List

Shirt Partner – (Exclusive) $5,000t Tone-on-tone logo on sleevet 1 complimentary team of 4t Marketing materials in goody bags (provided by company)t Recognition in The Home Builder t Recognition on DallasBuilders.com t Recognition in Punch List

Dinner Partner – (Exclusive) $3,000t Signage during dinner t 2-3 minutes speaking opportunity during eventt Marketing materials in goody bags (provided by company)t Dinner for 4 t Recognition in The Home Builder t Recognition on DallasBuilders.com

Grand Prize Partner – (Exclusive) $2,000t Company logo on all prize drawing promotiont Opportunity to present grand prize at event t Marketing materials in goody bags (provided by company)t Dinner for 4 t Recognition in The Home Builder t Recognition on DallasBuilders.com

Golf Cart Partner – (Limit 2) $2,000t Company logo displayed on each golf cartt Opportunity to distribute marketing material in golf cartst Recognition in The Home Builder t Recognition on DallasBuilders.com

27

Door Prize Partner – (Limit 2) $2,000t Signage and verbal recognition at door prize tablet Marketing material in goody bags (provided by partner) t Dinner for 4 t Recognition in The Home Builder t DallasBuilders.com

Drink Ticket Partner – (Limit 4 - 3 Remain) $1,500t Company logo on drink ticketst Marketing materials in goody bags (provided by company)t Dinner for 4 t Recognition in The Home Builder t Recognition on DallasBuilders.com

Lunch Partner – (Limit 2) $1,250t Company logo displayed during luncht Opportunity to address attendees during luncht Marketing materials in goody bags (provided by company)t Lunch for 4 (other than golfers)t Recognition in The Home Builder t Recognition on DallasBuilders.com

Towel Partner – (Exclusive) $1,000t Logo imprint on all participants’ towels (provided by company)t Marketing materials in goody bags (provided by company)t Recognition in The Home Builder t Recognition on DallasBuilders.com

Beverage Station Partner – (Limit 2) $1,000t Company logo displayed at beverage stations t Recognition in The Home Builder and on DallasBuilders.com

GOLF TOURNAMENT


Beverage Cart Partner – (Limit 2) $1,000t Company logo on 1 beverage cart t Opportunity to trail beverage cart in golf cart t Recognition in The Home Builder t Recognition on DallasBuilders.com

Eagle Partner – $1,000t 1 complimentary team of 4t Opportunity to set up display at tee-box (golf sign provided by Dallas BA)t Marketing material in goody bags (provided by company) t Recognition in The Home Builder t Recognition on DallasBuilders.com

Tee-Box Partner – $750t Opportunity to set up display at tee-boxt Marketing material in goody bags (provided by company) t Recognition in The Home Builder t Recognition on DallasBuilders.com

Fairway Partner – $500t 2 complimentary golferst Golf sign on gree (golf sign provided by Dallas BA) t Marketing material in goody bags (provided by company)t Recognition in The Home Builder t Recognition on DallasBuilders.com

Golf Flag Partner – (Limit 36) $200t Logo imprint on one golf flagt Marketing material in goody bags (provided by company)t Recognition in The Home Builder t Recognition on DallasBuilders.com



DIVISION MEETINGS

Dallas Division Yearlong Partner – Meeting Partner – $500t Meets 6x per year at Maggiano’s at NorthPark on first Thursday

Metro East Division Yearlong Partner – $1,250Meeting Partner – $250 t Meets 7x per year on third Thursday at The Landing at Chandler’s in Rockwall

Metro North Division Yearlong Partner – $1,250 Meeting Partner – $200 t Meets 6x per year at Stonebriar Country Club in Frisco on fourth Wednesday

All Meeting Partnerst 1-2 minutes to address attendees at each meetingt Signage on tablest Promotion on blast emails & calendar on DallasBuilders.com t 1 complimentary lunch for each meeting partnered

All Yearlong Partnerst 1-2 minutes to address attendees at each meetingt Signage on tablest Promotion on blast emails & DallasBuilders.comt Exclusivity by categoryt Lunch for 1 at all meetings


SOLD


BOWLING TOURNAMENT


Metro North Division Bowling TournamentThis sell-out summer event starts with Happy Hour during registration, followed by two hours of competiton. Each lane enjoys pizza and other refreshments.

DATE: November 8, 2018 AVERAGE ATTENDANCE: 60 Builders & AssociatesLOCATION: Strikz! Entertainment Center, Frisco

Bowling Tournament Title Partner (Exclusive) – $1,500t Exclusive “presented by” naming rightst 1 complimentary team of 5t Verbal recognition at tournamentt Recognition in all event promotiont Signage at tournamentt Recognition on DallasBuilders.comt Recognition in The Home Buildert Recognition in Punch List

Drink Partner (1 Remaining) – $1,000t Logo on drink tickets given to attendeest Verbal recognition at tournamentt Signage at tournamentt Recognition on DallasBuilders.comt Recognition in The Home Builder

Dinner Partner (Exclusive) – $500t Signage at tournamentt Verbal recognition at tournamentt Recognition on DallasBuilders.comt Recognition in The Home Builder

Trophy Partner (Exclusive) – $500t Recognition on trophyt Verbal recognition at tournamentt Recognition on DallasBuilders.comt Recognition in The Home Builder

BOWLING TOURNAMENT

Turkey Partner (Exclusive) – $500t Recognition on gift cards given to turkey prize winnert Signage at tournamentt Verbal recognition at tournamentt Recognition on DallasBuilders.comt Recognition in The Home Builder

Pin Partner (Exclusive) – $500t Signage at tournamentt Verbal recognition at tournamentt Recognition on DallasBuilders.comt Recognition in The Home Builder

Ball Partner (Exclusive) – $500t Signage at tournamentt Verbal recognition at tournamentt Recognition on DallasBuilders.comt Recognition in The Home Builder

Shoe Partner (Exclusive) – $500t Signage at tournamentt Verbal recognition at tournamentt Recognition on DallasBuilders.com t Recognition in The Home Builder

Lane Partner (Limit 11) – $300t Team of 5t Signage on lane at tournamentt Verbal recognition at tournamentt Recognition on DallasBuilders.comt Recognition in The Home Builder



SALES & MARKETING COUNCIL

A gathering of like minds. A sharing of experience. An exchange of knowledge. The Dallas Sales & Marketing Council connects people and builds careers through information, education, recognition and networking. The goal of SMC is to develop the highest skill level of new home sales and marketing professionals. The SMC offers a mix of professional development meetings and happy hours for professionals to meet, network and exchange ideas.

DATE: Approximately 4 Times Per YearAVERAGE ATTENDANCE: 25-50 Builders & AssociatesLOCATION: Varies

Meeting Partner – $500 t 2-3 minute speaking opportunity at eventt Recognition in all meeting promotion t Recognition at partnered SMC meeting t Tabletop display spacet Recognition on DallasBuilders.comt 1 free ticket to meeting partnered


32 2018 DALLAS BUILDERS ASSOCIATION MARKETING GUIDE

The Remodelers Council provides a forum for remodelers and associates to enhance their knowledge and professionalism through education and dialogue with others in the remodeling industry. Quarterly meetings feature topics vital to the remodeling industry from local, state and national issues to industry trends and ways to enhance business practices.

DATE: Meets 4 times yearly (February, April, June, September)LOCATION: Dallas Builders Association OfficesAVERAGE ATTENDANCE: 30

Texas Hold ‘em Tournament Title Partner – (Exclusive) $1,000t "Presented by"naming rightst 2 tournament entriest Signage at tournamentt Recognition on event promotiont Logo recognition on promotional emailst Logo recognition on DallasBuilders.com, The Home Builder & in Punch List

Texas Hold ‘em Tournament Table Partner – $200t 1 tournament entryt Signage at tournamentt Recognition on event promotion


REMODELERS COUNCIL

Texas Hold ‘em Beverage Partner – (Exclusive) $750t 1 tournament entryt Signage at beverage stations t Tabletop display spacet Logo recognition on DallasBuilders.com & The Home Buildert Recognition in Punch List

Eats & Treats Partner – (Limit 2) $500t 1 tournament entryt Signage at food stations t Logo recognition on DallasBuilders.com & The Home Buildert Recognition in Punch List

Meeting Partner – $150t 2-3 minute presentation from podiumt 1 complimentary admissiont Tabletop display spacet Recognition on DallasBuilders.com

The Remodelers Council’s annual Texas Hold ‘em Tournament is a single-elimination format with blinds increasing every 15 minutes. The buy-in is $30 and players of all levels are welcome. The tournament benefits Patriot Paws.

DATE: September 20, 2018LOCATION: Dallas Builders Association OfficesAVERAGE ATTENDANCE: 40


MULTIFAMILY BUILDERS COUNCIL

The Multifamily Builders Council annual Holiday Party and toy collection for Toys for Tots is a great way to end the year. This event is complimentary to Dallas BA members who bring a new, unwrapped toy for donation. The event features a DJ and casino tables. Dinner and beer and wine are served.

DATE: December 4, 2018 AVERAGE ATTENDANCE: 200LOCATION: Westin Galleria

Platinum Partner (Exclusive) – $2,000t Excusive “presented by” rightst Signage and verbal recognition at event t Logo recognition on DallasBuilders.com & in The Home Builder

Valet Partner (Exclusive) – $2,000t Company logo on validation stickerst Signage at valet station t Opportunity to provide "leave behind" in attendee vehiclest Recognition on DallasBuilders.com & in The Home Builder

Photo Booth Partner (Exclusive) – $1,500t Company logo on photost Signage and verbal recognition at event t Recognition on DallasBuilders.com & in The Home Builder

MULTIFAMILY BUILDERS COUNCIL

Dinner Partner (Limit 2) – $1,500t Company logo at food stationst Signage and verbal recognition at event t Recognition on DallasBuilders. com & The Home Builder

Gold Partner – $1,000t Signage and verbal recognition at event t Recognition on DallasBuilders.com & in The Home Builder

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MFBC GOLF TOURNAMENT

A complete sell-out the past six years, the Multifamily Builders Council annual golf tournament affords you the opportunity to network with 150+ multifamily builders and associates. Teams compete in a four-person scramble and awards are presented to the top teams at the dinner banquet following play.

DATE: May 11, 2018 AVERAGE ATTENDANCE: Sold out players (150) & partners past 6 years!LOCATION: Luna Vista Golf Course

Title Partner – (Exclusive) $3,000t Exclusive “presented by” rights t Banner at tournamentt 1 complimentary team of 4t Designated hole for signage & displayt Recognition at lunch & dinnert Recognition in The Home Builder, Punch List & on DallasBuilders.com

Dinner Partner – (Limit 2) $1,000t 2-3 minutes speaking opportunity during dinnert Signage at eventt Tabletop display space

Hole Partner – $1,000t Signage at designated hole t 1 complimentary team of 4

Golf Cart Partner – (Exclusive) $1,000t Signage on golf carts

Beverage Cart Partner – (Limit 2) $500t Signage on beverage cart

Lunch Partner – (Limit 4) $500t 2-3 minutes speaking opportunity at luncht Logo on boxed lunchest Tabletop display space

The Multifamily Builders Council focuses on issues faced by builders, developers and associates in the multifamily residential industry. Quarterly lunch meetings feature industry specific topics such as multifamily financing & changes in building codes.

DATE: Meets 4 times yearly (February, April, September & November) AVERAGE ATTENDANCE: 40 Multifamily Builders & AssociatesLOCATION: Dallas Builders Association Offices

Meeting Partner – $300t 2-3 minute presentation from podium t Tabletop display spacet One complimentary admissiont Recognition on DallasBuilders.com



DALLAS BA ROOM RENTALS

Need a room for your next meeting? The Dallas Builders Association has options for you! Hours of operation are Monday-Friday, 9 a.m. to 5 p.m. Facilities are available before/after office hours for an additional fee of $25 per hour with a minimum of $100. Wireless internet service is available, and TVs, projector and projector screen are available for an extra fee. You may bring in your own food and beverage or have it catered. All rentals are subject to availability, a signed contract and proof of liability insurance.

Conference Center – Fees are for a 4-hour period of either 9 a.m. - 1 p.m. or 1 - 5 p.m. Entire Center $200

Kitchen Usage $100(no serving or preparation included)

Coffee Provided $ 25 per urn(includes cups, sweetener & creamer)

Projector & Screen $100(usage supervised by a staff member)

Screen Only $ 25

FAX Sent (long distance) $ .10 per page

FAX Received & Photo Copies $ .05 per page



DALLAS BA WALK OF FRIENDS

Support your Association and join your fellow Dallas Builders Association members on the Walk of Friends. The walkway in front of the headquarters building in Plano features commemorative bricks with individualized names, messages and logos. Bricks come in three sizes. What better way to become a permanent part of the Dallas Builders Association heritage?

Option A – $100t 8” x 4”t Maximum 16 Letter/Spaces Per Linet No Logos

Option B – $250t 16” x 4”t Maximum 24 Letters/Spaces Per Line without Logot Maximum 20 Letters/Spaces Per Line with Logo

Option C – $500t 16” x 8”t Maximum 24 Letters/Spaces Per Line without Logot Maximum 20 Letters/Spaces Per Line with Logo


War is hell, but coming home shouldn’t be. That is why the Dallas Builders Association has partnered with Operation FINALLY HOME to build mortgage-free homes for wounded veterans of our nation’s armed forces. The partnership is a long-term mutual mission that will continue so long as there are wounded heroes in need of housing. Just as our nation’s troops served us, we now must serve them.

Operation FINALLY HOME supporters from the Dallas BA volunteer their time, energy, materials and financial support to projects that build the American dream for deserving veterans who are in the business of protecting and defending it.

Watch DallasBuilders.com for details on all ongoing projects.


2018 DALLS BUILDERS ASSOCIATION MARKETING GUIDE37

OPERATION FINALLY HOME

38

DALLASBUILDERS.COM


STAFF CONTACT: Holly Pembertonholly.pemberton @dallasbuilders.com214-624-3176

DALLASBUILDERS.COM As the trusted source for residential building news and information, the Dallas Builders Association’s website is a valuable resource for both consumers and other industry professionals seeking products and services in their area. Upgrade your listing for increased exposure and better placement.

4,000 - 5,000 visitors per month

13,000+ page views per month

Premier Banners t 125 x 125 pixels (square format)t Hyperlinked to your websitet Located on Member Search Paget Maximum 21 randomly rotating spots available with 7 visible at one timet Available to both Builders & Associatest Includes Enhanced Listing Packaget $480 for 12-month commitment

Enhanced Listings t Priority positioning within category istings in online membership directoryt Hyperlink to your website (also published in annual print Roster)t Company logo, embedded YouTube video, photos, business description, social media links and email contact formt $200 per year

Hyperlinks t Hyperlink to your website from your alpha listing in online Member Search (also published in annual print Roster)t Company name highlighted within listingst $100 per year

Additional Associate Categoriest Every Associate gets one category listing; each additional is $25/year. t Includes listing in printed Roster

E-MARKETING


Target your advertising through Punch List, the Dallas Builders Association’s weekly e-newsletter, and eLerts, our blast email service.

Punch List is emailed to Association member representatives, individuals serving on division or council boards, Dallas BA committee members and members who opt in to receive the bulletin. (Approximately 1,500 total distribution)

eLerts allow you to send direct email marketing to Association members. You provide the message and we send to Builders, Associates or both!

Punch List Banners t $200 per month / $55 per weekt 600 X 72 pixels (horizontal format)t Limited availability

eLerts t All Members – $225*t Builders or Associates Only – $125*t Maximum two paid eLerts per week *Sales tax will be added

STAFF CONTACT: Barcie [email protected]

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E-MARKETING

Marketing GuideThe Dallas Builders Association Marketing Guide serves as a valuable “road map” to Association events and activities, and includes a comprehensive list of all marketing opportunities throughout the year. The Guide (with your advertising) is available online at DallasBuilders.com all year.

CIRCULATION: Onlinet Back Cover Ad - $1,000t Inside Front Cover, Color - $750 t Inside Back Cover, Color - $750 t Full Page, Color - $500t Half Page, Color - $300

40

ADVERTISING



For advertising rates, contact Marc Lucia, E&M Consulting, 800-572-0011.

Membership RosterThe Membership Roster, published by E&M Consulting, will be mailed to the Dallas Builders Association’s more than 1,000 members in late January and given to all new members who join the Association throughout the year. This full-color directory not only includes listings of Dallas BA members by member type, represen-tative’s name and “category,” it is a reference of important Association programs, events and lead-

ership. Each member receives a complimentary listing in one cate-gory of choice. Additional category listings are available for $25 per year. Members who have paid to have their websites linked from the online directory also receive a complimentary listing of their website address in the Roster.

MEMBERSHIP DIRECTORY

Copyright 2016 The Dallas Morning News, Inc.

2018Celebrating our past, building our future.


The Home Builder Advertising

Black & White Ads Size Width Depth 1X 6X 12XFull page 10-3/8” 15-5/8” $1,275 $1,065 $8501/2 page 10-3/8” 7-3/4” $ 640 $ 530 $4251/3 page 10-3/8” 5” $ 530 $ 490 $3801/4 page 6” 8” $ 400 $ 360 $3151/8 page 6” 4” $ 255 $ 210 $170Bus Card 4” 2” $ 175 $ 135 $100

Color AdsSize Width Depth 1X 6X 12XFull page 10-3/8” 15-5/8” $1,500 $1,250 $1,0001/2 page 10-3/8” 7-3/4” $ 750 $ 625 $ 5001/3 page 10-3/8” 5” $ 625 $ 575 $ 4501/4 page 5-1/8” 7-3/4” $ 475 $ 425 $ 3751/8 page 5-1/8” 3-3/4” $ 300 $ 250 $ 200Inserts 8-1/2” 11” $ 300

Approximately 1,000 copies of the Association’s monthly newspaper, The Home Builder, are mailed to each member firm of the Dallas BA, plus supplemental subscribers. Additional copies are distributed at Association meetings and events and through Dallas BA offices.


41

ADVERTISING

THE


ADVERTISINGADVERTISING

42

CommitteesInvolvement is an essential tool in getting the most out of your membership. By becoming active on a committee, you meet new members, share ideas, network with your peers and contribute your expertise to your Association and to your industry. The Dallas Builders Association has something for everyone!


Membership Development: Provides a great opportunity for networking and recognition by your industry peers as you help recruit and/or retain members. Members may receive additional incentives for recruiting and retaining members.Special Events: ARC Awards/Golf Open/Installation of Leadership/McSAM Awards/Casino Christmas: Develops and manages the special events of the Association, including sports outings, social events and industry recognition programs. A great opportunity to have some fun and meet more members.Education: Develops ongoing classes and educational opportunities for members interested in enhancing their level of professionalism in the industry. Presents a yearlong series of classes and facilitates seminars.Government Relations/HOMEPAC of Greater Dallas: Represents the industry in city halls, county courthouses, the state capitol and builds relationships with the area’s congressional delegation. HOMEPAC of Greater Dallas is the Dallas BA’s Political Action Committee that works to educate candidates and public officials about issues important to the home building industry. HOMEPAC of Greater Dallas contributions help the Dallas BA ensure industry-friendly candidates are elected and remain in office.Communications: Oversees development and production of all internal and external communication as well as development and fine-tuning of DallasBuilders.com. Volume Builders and Developers: Monthly meeting of regional representatives from area volume builders and developers featuring a presentation on pertinent local, state and national issues facing the industry as well as an executive-level update and discussion on the Association’s current advocacy efforts.Green Built Texas: GBT works to increase the awareness, education and value necessary for builders and remodelers to construct high-performance, healthy homes that exceed building code requirements thereby benefitting homeowners, the citizens of Texas and the environment we all share.

ADVERTISINGCOMMITTEES

COUNCILS & DIVISIONS


Multifamily Builders: Council members work to eliminate regulatory barriers that drive up building costs and focus on the range of choices that high density housing offers. They provide advocacy, education & networking for multifamily professionals.Remodelers: This group of remodelers, architects, suppliers, manufacturers and design professionals stresses high professional standards and promotes on-going education in the home improvement industry. Sales and Marketing: The Dallas SMC connects members and builds careers through information, education, recognition and networking. Their goal is to develop the highest skill level of new home sales and marketing professionals. In an ever-changing market, knowledge is power.

CouncilsA gathering of like minds. A sharing of experience. An exchange of knowledge. Councils support, promote and coordinate the work of active industry professionals and offer members the opportunity to sustain commitment to innovation, motivation and professionalism in specific fields.

Dallas: Regular meetings of members who build and work in Dallas are held bimonthly on the first Thursday at Maggiano’s at NorthPark Centre in Dallas.Metro East: Meetings are held the third Thursday of the month 7 times a year at The Landing at Chandler’s in Rockwall.Metro North: Members who do business in Collin and Denton Counties meet the fourth Wednesday 6 times a year at Stonebriar Country Club in Frisco.

Divisions Division meetings and activities provide a forum for members to meet and network with other Dallas Builders Association members who do business in the same area. They serve as a central point of contact for all issues affecting building and development in their immediate geographic area.

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44 2018 DALLAS BUILDERS ASSOCIATION MARKETING GUIDE

PARTNERSHIPS AT A GLANCEUse this section for a quick overview of all marketing opportunities. Some partnerships are limited; the number in parentheses denotes the number available. First-come, first-served. For complete partner descriptions, visit event pages.

NOTE: To receive benefits listed, all event partnerships must be paid in full prior to the scheduled event. Exclusive parterships require a 50% deposit, and require 60 days notice for cancellation. Please allow 48 hours for Dallas BA staff to confirm availability of limited partnerships.

Industry Investors, pg. 4 rIndustry Investor (8) - $15,000

Yearlong Partner Program, pg. 5rYearlong Partner - $10,000

State of the Industry Summit, pg. 6rTitle Partner (1) - $5,000 rBreakfast Partner (1) - $3,500 rProgram Partner - $1,000

Installation, pg. 7rTitle Partner (1) - $5,000 rCocktail Partner (1) - $3,000rPlatinum Partner - $2,500rGold Partner - $1,000rSilver Partner - $500rBronze Partner - $250

McSAM Awards, pg. 8-9 rTitle Partner (1) - $10,000 rAfter Party Partner (1) - $5,000 - SOLDrPlatinum Partner - $4,000rGold Partner - $3,000rValet Partner (1) - $3,000 rCocktail Partner - $3,000rSilver Partner - $2,000rBronze Partner - $1,000rFriend of McSAM - $500

ARC Awards, pg. 10-11rTitle Partner (1) - $8,000 rCocktail Partner (1) - $3,000 - SOLDrPlatinum Partner - $2,000rCategory Partner - $1,500 for 2 rCategory Partner - $800 for 1rGold Partner - $1,000rSilver Partner - $500

Crawfish Boil, pg. 12rTitle Partner (1) - $3,500 rBayou Partner (1) - $1,000rMudbug Partner - $500rCrawdad Partner - $250

Associates Appreciation Cookout, pg. 13rPlatinum Partner - $1,000rGold Partner - $500rSilver Partner - $250 rBronze Partner - $100

Casino Christmas, pg. 14-15rTitle Partner (1) - $3,000 rDinner Partner (2) - $1,500 rPhoto Partner (1) - $1,500 - SOLDrBeverage Partner (2) - $1,000 rPrize Partner (1) - $1,000rTexas Hold ‘Em Partner (1) - $1,000 rCasino Table Partner (8) - $500

Dallas Builders Show, pg. 16-17rTitle Partner (1) - $6,000 - SOLDrChow Partner (1) - $5,000 rCanteen Partner (2) - $3,000 rSpecial Forces Partner (6) - $2,500 rRucksack Partner (1) - $3,000 rDog Tag Partner (1) - $3,000 rExhibitor - $400

- SOLD


After Hours, pg. 18rHost - $200 + food, beverages & prizes

Spike Night, pg. 19rTitle Partner (1) - $2,000rTabletop Partner - $250 + $50 prize

New Member Orientation, pg. 20rBreakfast Partner - $600 - SOLD

Yearlong Membership Drive, pg. 21rTitle Partner (1) - $10,000 - SOLD

Washers Tournament, pg. 22rTitle Partner (1) - $2,000 rDinner Partner (1) - $1,500 rBeverage Partner (2) - $1,000 - 1 Remaining

Green Built Texas, pg. 23 rYearlong Partner - $6,000

Education Program, pg. 24-25rDesignation Program Title Partner (l) - $5,500 - SOLDrYearlong Designation Partner (4) - $2,000 rDesignee of the Month Partner (1) - $1,500rDesignation Class Partner (2) - $400 rContinuing Education Title Partner (1) - $6,500 - SOLDrYearlong Building a Better House Series, Continuing Education Partner (4) - $1,750 rCracking the Codes Continuing Education Partner (4) - $1,750 rContinuing Education Class Partner (4) - $400 per class

Golf Tournament, pg. 26-27rTitle Partner (1) - $7,500rShirt Partner (1) - $5,000 rDinner Partner (1) - $3,000 rGrand Prize Partner (1) - $2,000 rGolf Cart Partner (2) - $2,000rDoor Prize Partner (2) - $2,000rDrink Ticket Partner (4) - $1,500rLunch Partner (2) - $1,250rTowel Partner (1) - $1,000 rBeverage Station Partner (2) - $1,000rBeverage Cart Partner (2) - $1,000 rEagle Partner - $1,000rTee-Box Partner - $750rFairway Partner - $500rGolf Flag Partner (36) - $200

Dallas Division, pg. 28rYearlong Partner - $2,500 - SOLDrMeeting Partner - $500

Metro East Division, pg. 28rYearlong Partner - $1,250rMeeting Partner - $250

Metro North Division, pg. 28rYearlong Partner - $1,250rMeeting Partner - $200

Metro North Division Bowling Tournament, pg. 29-30rTitle Partner (1) - $1,500rDrink Partner (2) - $1,000rDinner Partner (1) - $500rTrophy Partner (1) - $500rTurkey Partner (1) - $500rPin Partner (1) - $500rShoe Partner (1) - $500rLane Partner (12) - $250

45

PARTNERSHIPS AT A GLANCE

PARTNER COMMITMENTS


Sales & Marketing Council, pg. 31rMeeting Partner - $500

Remodelers Council, pg. 32rMeeting Partner - $150rTexas Hold ‘em Tournament Title Partner (1) - $1,000rTexas Hold ‘em Tournament Beverage Partner (1) - $750 rTexas Hold ‘em Tournament Table Partner (5) - $200

Multifamily Builders Council, pg. 33-34rMeeting Partner - $300rHoliday Party Platinum Partner (1) - $2,000 rHoliday Party Valet Partner (1) - $2,000rHoliday Party Photo Booth Partner (1) - $1,500rHoliday Party Drink Partner (2) - $1,500rHoliday Party Dinner Partner (2) - $1,500rHoliday Party Gold Partner - $1,000rGolf Tournament Title Partner (1) - $3,000 rGolf Tournament Dinner Partner (2) - $1,000rGolf Tournament Hole Partner - $1,000rGolf Tournament Golf Cart Partner (1) - $1,000 rGolf Tournament Beverage Cart Partner (2) - $500 rGolf Tournament Lunch Partner (4) - $500

Dallas BA Room Rentals, pg. 35rConference Center - $200rKitchen Usage - $100rCoffee Provided - $25 per urnrProjector & Screen - $100rScreen Only - $25rFAX Sent (long distance) - $ .10/page rFAX Received & Photo Copies - $ .05/ page

Walk of Friends Brick, pg. 36r16x8 - $500r16x4 - $250r8x4 - $100

Operation FINALLY HOME, pg. 37rPlease contact Dallas BA staff for information

DallasBuilders.com, pg. 38rPremier Banner - $480 per yearrEnhanced Listing - $200 per yearrHyperlink - $100 per yearrAdditional Categories - $25 per category per year

e-Marketing, pg. 39rPunch List Banner - $200 per monthreLert Blast Email - $225 + tax (all members), $125 + tax (builders or associates only)

Marketing Guide, pg. 40rBack Cover - $1,000 rInside Cover - $750rFull Page, Color - $500rHalf Page, Color - $300

Membership Roster, pg. 40rPlease contact Dallas BA staff for information

The Home Builder, pg. 41rPlease contact Dallas BA staff for information

PARTNER COMMITMENTSPARTNERSHIPS AT A GLANCE

46

2018 EVENTS CALENDARUse this calendar of major Dallas Builders Association events to plan your 2018 participation a year in advance.Note: Event dates and partnership levels are subject to change at the discretion of the Association.

JanuaryAfter Hours pg. 19Metro East Division pg. 29Metro North Division pg. 29

FebruaryAfter Hours pg. 19 New Member Orientation pg. 21Education Classes pg. 25-26Dallas Division pg. 29 Remodelers Council pg. 33 Multifamily Builders Council pg. 35 March State of the Industry Summit pg. 6 After Hours pg. 19 Education Classes pg. 25-26 Metro East Division pg. 29 Metro North Division pg. 29

AprilMcSAM Awards pg. 8-9Crawfish Boil pg. 12 New Member Orientation pg. 21Education Classes pg. 25-26Dallas Division pg. 29 Remodelers Council pg. 33 Multifamily Builders Council pg. 35

MayAfter Hours pg. 19Education Classes pg. 25-26Metro East Division pg. 29 Metro North Division pg. 29Sales & Marketing Council pg. 32 MFBC Golf Tournament pg. 35

JuneAfter Hours pg. 19 New Member Orientation pg. 21Washers Tournament pg. 23Education Classes pg. 25-26(Tentative) Golf Tournament pg. 27-28 Dallas Division pg. 29 Metro North Division pg. 29 Remodelers Council pg. 33

JulyAfter Hours pg. 19Education Classes pg. 25-26Metro East Division pg. 29 Sales & Marketing Council pg. 32 AugustARC Awards pg. 10-11 After Hours pg. 19 New Member Orientation pg. 21Education Classes pg. 25-26Dallas Division pg. 29 Metro North Division pg. 29

SeptemberAssociates Appreciation Cookout pg. 13Education Classes pg. 25-26Metro East Division pg. 29Sales & Marketing Council pg. 32 Remodelers Council Texas Hold ‘em Tournament pg. 33Multifamily Builders Council pg. 35

OctoberInstallation pg. 5 (or late September)New Member Orientation pg. 21Education Classes pg. 25-26Dallas Division pg. 29 Metro North Division pg. 29

NovemberDallas Builders Show pg. 17-18Spike Night After Hours pg. 20Education Classes pg. 25-26Metro East Division pg. 29Metro North Bowling Tournament pg. 35 Sales & Marketing Council pg. 32 Multifamily Builders Council pg. 35 DecemberCasino Christmas pg. 14 New Member Orientation pg. 21MFBC Holiday Party pg. 34Dallas Division pg. 29Metro East Division pg. 29

2018 MARKETING GUIDE - Dallas Builders Association · 5816 W. Plano Parkway, Plano, TX 75093...

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Transcript of 2018 MARKETING GUIDE - Dallas Builders Association · 5816 W. Plano Parkway, Plano, TX 75093...