2018 International School of Communications

Jerusalem, Israel

AGENDA

International School of Communications for public policy, advocacy, and campaign professionals

Learn critical skills in print, digital, video, and in person communications taught by top flight

conservative campaign professionals.

Location: Menachem Begin Heritage Center6 Sahon St., Jerusalem 9411014, Israel

All attendees are asked to arrive by 8.30, Wednesday, November 14.

Wednesday, November 14, 2018

8.30 – 9.30 REGISTRATION

9.30 – 10.00 Introduction to LI, Program Outlook, and Self-IntroductionsRon NehringLI Director of International Programs

10:00 – 10.45 Real Nature of Politics and ElectionsSteve SuttonLI Vice President of Development

10.45 – 11.00 BREAK

11.00 – 12.00 Communications Strategy Ron Nehring

12.00 – 13.00 Mind the Gap Italo AntoniottiDirector of Institutional Relations, Fedecocagua

13.00 – 14.00 LUNCH AND GROUP PHOTO

14.00 – 15.00 Messaging Techniques Steve Sutton

15.00 – 16.00 Organizing a Communications Shop Justin MurffPresident, NexGenerosity

16.00 – 16.30 COFFEE BREAK

16.30 – 17.45 Working with the News Media Ron Nehring

17.45 – 18.25 Digital Media Platforms

18.25 – 18.30 Review of the day

Thursday, November 15, 2018

8.30 – 8.45 Review and look at the day ahead Ron Nehring

8.45 – 9.45 Identity as a Message Steve Sutton

9.45 –11.15 Effective Television Techniques Italo Antoniotti

11.15 – 11.45 COFFEE BREAK

11.45 – 13.00 Presentations and Debates Ron Nehring

13.00 – 14.00 LUNCH

14.00 – 14.45 Media Events Justin Murff

14.45 – 15.30 Video Production Italo Antoniotti

15.30 – 16.00 COFFEE BREAK

16.00 – 16.45 Surrogates, Rapid Response, and Bracketing Justin Murff

16.45 – 17.30 Crisis Communications Steve Sutton

17.30 – 18.30 Utilization Panel All faculty

18.30 ADJOURN

International TrainingLI’s International Division works with partner organizations around the world to provide

high quality training events for conservatives that take place outside of the United States.

In 2017, the Leadership Institute’s International Division trained 2,599 conservative candidates, leaders and activists around the world in fundraising, campaign management

and communications.

We look forward to welcoming you at the International School of Communications

November 14-15, 2018 in Jerusalem!Visit LeadershipInstitute.org for more information and to register.

Contact: Autumn Campbell, acampbell@limail.us