2018 - Benjamin Media Inc. · 2017-10-12 · Loader Compendium • Ride-On and Walk- Behind...

compactequip.com

2018 Media Kit

The only magazine dedicated to the owners & operators of

compact equipment!

Compact Equipment is the industry-leading trade publication for the small, tool-carrying construction machinery markets. Our cutting-edge editorial content is enjoyed on multiple media channels — print, web, e-mail, webinars, social media, seminars and beyond. Our readers are professionals in the construction and landscape industries — contractors, machine operators, equipment owners, fleet managers, rental houses, municipalities and even the manufacturers themselves.

Our editorial focuses on machine operation, analysis and upkeep for attachment-takers like skid steers, compact excavators, utility tractors, wheel loaders, compact telehandlers and beyond. We also focus on attachments and implements, OEM systems (from engines to tires), vocational trucks, hand tools and business issues that range from sector analysis and management advice to telematics and grade control systems.

Compact Equipment offers marketers the industry’s best opportunity to reach owners and operators of small, attachment-wielding construction equipment. The fastest growing segment of construction machinary! Compact Equipment’s print magazine, website and e-newsletter feature top-tier technical content that tradesmen and women can find nowhere else, influencing the buying decisions of equipment purchasers in the construction and landscape markets. Rest assured, we know our stuff, because we actually get out in the field and learn about it.

Keith Gribbins | Associate Publisher

Advertising

Ryan Sneltzer: 330-315-2114 [email protected]

Todd Miller: 330-752-1915 [email protected]

Editorial

Keith Gribbins: 330-315-2197 [email protected]

compactequip.com

Reporting from

theCab

2

DIRECT REQUEST SUBSCRIBERS 93%

Member

Magazine: 35,094 Circulation - Print 544* Circulation - Digital59,660* Circulation - Pass Along

Website: 24,146 Users/Month 44,736 Avg. Pageviews/Month

Enewsletter: 8,718 Average Distribution

Twitter: 8,397* Followers @CompactEquip

Total Audience Reach: 208,494*

53% - Construction

26% - Landscape/Snow Removal

9% - Government/Public Works

5% - Agricultural

3% - Other

2% - Industrial

2% - Dealer/Rental

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COMPACT WHEEL

LOADERS ADDED!

2017 SPEC GUIDE S P E C I A L E D I T I O N

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*Publisher’s Own Data

“ I read Compact Equipment for a lot of different forms of information and data from the industry. I also look at this media outlet for different elements of the industry that aren’t readily available. I find the content valuable.”Subscriber

“ I love reading Compact Equipment magazine. It keeps me well informed on the new up-and-coming equip-ment, helps me learn new maintenance tips /tricks and keeps me schooling the guys on the jobsites with my knowledge of most compact equipment.” Subscriber

Business/Industry

Audience

Advertising



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Compact Equipment Subscribers Plan to Purchase the Following Equipment in the Next 12 Months*

50%

46%

32%28% 26%

24%22%

20%15%

SKID STEER

LOADER

COMPACT/MINI

EXCAVATOR

COMPACT TRACK

LOADER

UTILITY VEHICLE

COMPACT BACKHOE

COMPACT TRACTOR

COMPACT TOOL

CARRIER (COMPACT

UTILITY LOADER)

COMPACT WHEEL LOADER

COMPACT TELEHAN-

DLER

Full page ads

have better

recall than half

page ads. 83%

of respondents

recalled seeing

a full page

ad vs. 69% of

respondents

who recalled

seeing a half

page ad.**

Full PageHalf Page

VS

TIP!

“ Our company is equipment focused rather than labor focused so having the best equipment and knowing best how to use it is critical to our success. We bid jobs (or not) based on the equipment we have or can rent.”Michael Starr | Natural Systems Landscape Inc.

After seeing an ad in Compact Equipment subscribers take action.**

PRELIMINARY BUYER BEHAVIOUR• 34% Visit advertiser’s website • 29% Save the ad• 22% Discuss the advertised product/

service with colleagues• 6% Contact product salesperson

ACTIVE BUYER BEHAVIOUR• 38% Consider purchase• 26% Try or sample advertised product/

service• 16% Recommend or specify• 12% Purchase

*Publisher’s Own Data Based on the June 2017 Issue ** Baxter Research Center 2017 MediaView Pro Study

ASSOCIATED ADS WITH RESPECTIVE BRANDS

95%

After seeing an ad in Compact Equipment, subscribers:**

HAVE IMPROVED OPINION

88%

Advertising



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Audience4

Issue January February March April May

Mail Date January 15 February 16 March 16 April 16 May 14

Insertions December 1 January 5 February 1 March 1 April 2

Materials December 15 January 15 February 15 March 15 April 16

Topics Skid Steer Buyer’s Guide

• Diesel Engines • Trenching and

Microtrenching • Concrete Equipment

(from Screeds to Rollers)

Compact Excavator Outlook

• Compact wheel loaders

• Compressors• Light Towers

Attachment Buyer’s Guide:

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A special edition guidebook aimed at

attachments and implements for:

1. Skid Steers/Compact

Track Loaders

2. Mini Excavators

3. Compact Tractors

4. Compact Tool Carriers

5. Compact Telehandlers

Utility Vehicle Guidebook

• Generators• Compact

Telehandlers • Tracks and Tires

Compact Track Loader Spotlight

• Rental Outlook • Compact Tractors• Diesel Engines

Attachments Hammers and Breakers Graders and Grade Control Systems

Brooms and Sweepers

Augers and Auger Drives

Hand Tools Concrete Cutters and Saws

Welding Tampers Small Gas Generators

Product Showcase World of Concrete Preview and Showcase

Compact Excavators UTV Showcase Tractor Showcases

Bonus Distribution World of Concrete,

Jan. 23-26, Las Vegas

Annual* Ad Study

Issue June July/August September October November/ December

Mail Date June 15 August 1 September 14 October 15 November 23

Insertions May 1 June 26 August 1 September 3 October 1

Materials May 15 July 2 August 15 September 17 October 15

Topics The Operator Manual:

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A unique guide to operating

construction machines

with editor’s actually

visiting manufacturer sites,

operating equipment and

conveying those

experiences. Machines can

include everything from

excavators to trenchers to

skid steers. Contact

editorial for more details.

Spec Book Special Edition:

COMPACT WHEEL

LOADERS ADDED!

2017 SPEC GUIDE S P E C I A L E D I T I O N

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Detailing the products and specifications for

seven machine categories:

1. Skid Steers

2. Compact Track Loaders

3. Compact Tractors

4. Compact Excavators

5. Utility Vehicles

6. Compact Tool Carriers

7. Compact Wheel Loaders

Compact Wheel Loader Compendium • Ride-On and Walk-

Behind Trenchers• Compact Excavators • Grade Control

Systems and Attachments

• Generators

Landscape and Snow Issue

• Utility Vehicles • Compact Tractors• Compact Track

Loaders

Innovative Equipment of the

Year• Best Attachment

Awards • Skid Steers

Attachments Snow-Focused Implements

Hand Tools Welding Snow Throwers Pumps

Product Showcase Compact Wheel Loaders

GIE+EXPO Preview and Product Showcase

2018 Products of the Year Showcase

Bonus Distribution GIE+EXPO

Landscape

Show, Oct. 17-19, Louisville, Ky.

Editorial Calendar

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*The annual ad study is conducted by Baxter Research and is an added value to 1/2 p. or larger advertisers.

5

Average monthly users

24,146Average monthly page impressions

44,736

Website

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Leaderboard Banner

Branded Background SkinsAppears on the left and right side of the website page.

Welcome BannerBanner appears when page opens

LargeLeaderboard Banner

StandardBanner

SkyscraperBanner

compactequip.com

The Welcome Banner has the

highest clickthrough rate (CTR)!

TIP!

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Contact your advertising representative for more details.

Homepage Newsfeed 1,900+ average users/monthYour content remains in the top 10 stories on the homep-

age for duration of your program.

E-Newsletter Content 8,718+ average weekly distributionYour content included for the duration of your

program.

Twitter Posts 8,300+ followersYour content is tweeted regularly over the duration of your

program.

Native AdvertisingWith Compact Equipment’s Native Advertising Program, your content will appear like a news story within the natural layout of Compact Equipment’s media channels. Sponsored content is marked as sponsored, but it blends into the native content.

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Compact Equipment EnewsletterDistributed every Wednesday

Monthly Vertical E-newslettersDistributed 1X per month

DISTRIBUTION

8,718+

CE Skid Steer Enews Distributed the first Friday of every monthAverage distribution: 7,478 Unique open rate: 18.1%

CE Excavator EnewsDistributed the second Friday of every monthAverage distribution: 7,305Unique open rate: 17.95%

CE UTV EnewsDistributed the third Friday of every monthAverage distribution: 7,081Unique open rate: 18.4%

CE Attachment EnewsDistributed the fourth Friday of every monthAverage distribution: 7,403Unique open rate: 18.33%

Enewsletters

Your Banner Ad Here

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One exclusive sponsor per issue!

Average distribution stats based on June 2017 BPA audit statementUnique open rate is publisher’s own data based on June 2017 issues

Your Banner Ad Here

Your Banner Ad Here

8

PLAY VIDEO HYPERLINK: A standard PLAY VIDEO icon will be added to your advertisement, drawing readers to your YouTube video.

ADVERTISEMENT HYPERLINK: • Entire ad will be clickable.• Provide URL for hyperlink with your print ad

materials.

Other Digital Edition Options:

Compact Equipment Digital Edition Sponsor

The Digital Edition Sponsor receives an exclusive sidebar ad that always resides on the left side of the digital edition, regardless of the page a reader is viewing.

• Ad will be visible on the current issue as well as the Compact Equipment digital archive issues.

• The sponsor ad remains on the digital edition until the contract/insertion has ended.

• Your company will be recognized as an issue sponsor in the digital edition email notification.

Compact Equipment Digital Edition Landing Page

The Digital Edition Landing Page is similar to a tip cover on the print editions – it’s the first thing a reader will see when they open the digital edition.

• Ad is specific to an issue and will always remain a part of the issue in the archives.

• Can be designed to look like a web page adding images, links, video, etc.

• Digital Edition Landing Page ads are visible on desktops and mobile devices.

• Your company will be recognized as an issue sponsor in the digital edition email notification.

Digital Edition

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We Traverse the Pedestrian Trencher Market By Giles Lambertson

WALK THE LINE

ICUEE SHOW ISSUE PG. 44

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8/30/2017 9:23:42 AM

Your Ad

Here

Your Ad

Here

9

Work with the Compact Equipment editor to create an exclusive, customizable Playbook with content centered around your products, technology and/or company. The Playbook will be a downloadable, topic-specific guide that includes the latest news and market analysis, along with content and ads from your company.

Qualified Leads: The Playbook will be available on CompactEquip.com for 12 months (as well as be posted on your company’s site). Readers will be required to complete a form prior to downloading. Leads from completed forms will be shared with your company.

Promotional Campaign: The Compact Equipment Playbook pro-motional campaign is designed to increase brand awareness and funnel leads to your company for a full year.

Product Frequency Total Impressions Value (NET)

Compact Equipment e-news advertorial

4x 8,718 average distribution X 4 issues = 34,872

$1,350

½ Page, 4/C ad in Compact Equipment

2x 35,000 circulation x 2 issues = 70,000 $9,248

300 x 250 ad on CompactEquip.com

12 Months 15,000 impressions x 12 months = 180,000 $9,900

Tweets from @CompactEquip 4x 8,300 followers x 4 tweets = 33,200 $400

Compact Equipment Special Report email blast

1x 17,000 distribution $5,440

Total 335,072 $26,338

Compact Equipment Playbook Rate: $18,000 net

Contact your advertising representative for more details.

CE Playbook

Your LogoHere

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Give the readers

something extra.

Ride Along Outsert: Let the power of Compact Equipment’s brand carry the load for your next direct mailing.

Tipping: Magazine tipping allows you to insert product samples, removable advertisements, and even posters and brochures.

Cover options: The front cover is the most visible page of a magazine, designed to draw the reader’s attention. Take advantage of this prime real estate with a special cover option.

Belly Band: Using a belly band is a sure way to gain visibility. Readers must remove the belly band to get to the magazine; thus, it is impossible to ignore your advertisement.

Post-It® Notes: Using Post-It® Notes adds attention to your full-page ad and encourages the reader to use it as a reminder to respond to your call to action.

Sticker: If you’re afraid readers may miss your ad, lead them to it with a Sticker on the front cover of the magazine.

French Door

Cover Flap Gatefold

STAND OUT from the crowd with these high exposure advertising options.

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Advertising MaterialsAds are produced using computer-to-plate technology.

Digital FilesFile Formats: PDF/x1a, PDF (Press Optimized), EPS and Tiff. Final effective resolution for all images and PDFs should be 300 dpi. Files should meet the size specifications listed. Color space: CMYK, or grayscale; no spot colors, no RGB. Ads not conforming to color specifications will be converted to CMYK. Benjamin Media Inc. is not responsible for color shifts due to conversions from RGB to CMYK. Hard-copy proofs are recommended but not required with all submitted materials. We accept no responsibility for color, content or quality if a color proof is not provided. Benjamin Media Inc. reserves the right to resize, re-crop or otherwise alter ads that are supplied incorrectly.

There is a minimum additional charge for Ad Creation/Modification $75/hour

InsertsPlease call for pricing.

Special PositionsGuaranteed only with a 10% extra charge added to space rate.

Short RatesAdvertisers will be short-rated if within a 12-month period from the date of the first insertion, they do not use the amount of space that their billing was based.

Agency Commissions15% of gross billing is allowed to recognized agencies on space, color, special positions and inserts.

Shipping InstructionsPlease submit large electronic files via our file sharing service at https://www.hightail.com/u/benjaminmedia

Ad SizesFull Page Trim Size: 8 1/8" x 10 7/8" (206 mm x 276 mm).Gatefold Cover: 16 1/4" x 10 7/8" (413 mm x 276 mm).Spread: 16 1/4" x 10 7/8" (413 mm x 276 mm).

Bleed SpecsSingle Page: 8 1/4" x 11 1/8" (210 mm x 282 mm).Spread: 16 1/2" x 11 1/8" (419 mm x 282 mm).Allow minimum 1/4" (6 mm) in from trim edge for live matter.

Non-PaymentIn the event of non-payment, publisher reserves the right to hold the advertiser and/or its advertising agency individually and/or jointly liable.

Disclaimer: Advertisers and ad agencies assume liability for all content (including text, representations and illustrations of advertisements printed) and also assume responsibility for any claims arising therefrom made against the publisher. Publisher reserves the right to reject any advertising that he/she feels is not in keeping with the publication’s standards. Publisher cannot guarantee bonus distribution.

Full Page 2/3 Page

1/2 Page Vertical 1/2 Page Island

1/2 Page Horizontal

1/3 Page Square 1/4 Page Square

1/4 Page Horizontal 1/6 Page Vertical

1/3 Page Vertical

8 1/4" x 11 1/8"210 mm x 282 mm

4 1/2" x 9-3/4"114 mm x 247 mm

3 3/8" x 9 3/4"86 mm x 247 mm

4 1/2" x 7 1/2"114 mm x 191 mm

7” x 4 7/8"178 mm x 124 mm

4 1/2" x 4 7/8"114 mm x 124 mm

3 3/8" x 4 7/8"86 mm x 124 mm

7" x 2 3/8"178 mm x 60 mm

2 3/16" x 4 7/8"56 mm x 124 mm

1/6 Page Horizontal

4 5/8" x 2 3/16"117 mm x 56 mm

2 3/16” x 9 3/4"56 mm x 247 mm

Print Specs

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www.compactequip.com 41

AD INDEXAdvance Metalworking ..........................................advancemetalworking.com .........................................41

ASV ........................................................................asvllc.com/more ..........................................................13

BMI Resource Center ............................................edu.benjaminmedia.com ......................................25, 40

Case Construction .................................................CaseCE.com .................................................................5

Dominion ..............................................................depparts.com ...........................................................40

Dominion (Fiori) ....................................................depparts.com/fiori .......................................................35

GIE+Expo ..............................................................gie-expo.com ..............................................................17

ICUEE ....................................................................icuee.com ....................................................................43

Kawasaki ...............................................................kcmcorp.com ..............................................................15

Kobelco Construction Machinery ..........................kobelco-usa.com .........................................................44

NUCA ....................................................................nuca.com ....................................................................11

Perkins Engines .....................................................perkins.com/syncro .......................................................3

Trimble ...................................................................construction.trimble.com/digbetter ...............................7

Wacker Neuson .....................................................wackerneuson.com .......................................................2

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40 Compact Equipment JUNE 2017

Site Engineering for Landscape Architects 5th EditionThe leading choice for site engineering, planning, and con-struction courses, as well as for practitioners in the field, this resource introduces the principals and techniques of basic site engineering for grading, drainage, earthwork and road alignment.

Topics Covered Include:

• Site engineering concepts • Designing horizontal and vertical road alignments• Construction sequencing• Designing and sizing stormwater management

systems

APPROVED STUDY GUIDE for the national Landscape Architecture Registration Exam (L.A.R.E.)!

$95.99* | Hardbound | 384 pp

The Professional Practice of Landscape Architecture: A Complete Guide to Starting Your Own Firm

Whether providing direction for a new company, guiding an owner to jumpstart a stagnant business, or assisting a landscaper to study for the national LARE, this single-source blueprint is the key to prospering in this dynamic field.


• Professional ethics, finances, office administration• Marketing and promotion• Government regulatory laws, federal taxes• Case study profiles of landscape architecture firms


$89.99* | Hardbound | 560 pp

Conferences and Events Online Learning Books

R E S O U R C E C E N T E R R E S O U R C E C E N T E R

1992 - 2017

th21992 - 2017

th21992 - 2017

th2

*Shipping and handling not included. Selling Price subject to change without notice.

3 3 0 . 4 6 7 . 7 5 8 8 e d u . b e n j a m i n m e d i a . c o m

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Equipment Connection

Do you want a cost-effective, consistent way to reach compact equipment owners and operators?

The Equipment Connection is an advertising section designed to help you sell your products and services, and increase brand recognition on a low-budget.

Equipment Connection Rates (NET)

Full Page Ad (7 1/8” X 9 3/4”) $2,6001/2 Page Ad (7 1/8” X 4 3/4” or 3 3/8” X 9 3/4”) $1,7501/4 Page Ad (3 3/8” X 4 3/4” or 7 1/8” X 2 1/4”) $1,2501/8 Page Ad (3 3/8” X 2 1/4”) $350Add for 4-color $1,000

Advertising



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1/2 Page Ad

1/4 Page Ad

1/8 Page Ad 1/8 Page Ad





systems


$95.99* | Hardbound | 384 pp






$89.99* | Hardbound | 560 pp



1992 - 2017

th21992 - 2017

th21992 - 2017

th2



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1/2 Page Ad

1/8 Page Ad





systems


$95.99* | Hardbound | 384 pp






$89.99* | Hardbound | 560 pp



1992 - 2017

th21992 - 2017

th21992 - 2017

th2



COEQ_40-44.indd 40 6/1/2017 2:33:17 PM





systems


$95.99* | Hardbound | 384 pp






$89.99* | Hardbound | 560 pp



1992 - 2017

th21992 - 2017

th21992 - 2017

th2



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1/8 Page Ad

1/4 Page Ad

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Branded Background SkinsAppears on the left and right side of the website page.

• Please supply left and right side artwork in jpg format • Please note, background skins are not guaranteed to show

on mobile devices and tablets• DFP and 3rd party tags are not accepted for background

skins. Please contact your sales rep for details.

Leaderboard Banner728 x 90 (a 320 x 50 banner is also required so your ad appears on mobile devices)

Welcome banner600 x 400(Banner appears when page opens)

• Size may not exceed 45k• jpg, gif and png files are accepted - 3x max rotation of gifs

(SWF files are not accepted)• Google DFP, 3rd party ad servers and javascript files are

also accepted• Publication will not host any images for javascript or 3rd

party tags

Large Leaderboard970 x 90(a 320 x 50 banner is also required so your ad appears on mobile devices)

Standard Banner300 x 250

Skyscraper300 x 600

300 x 250, 728 x 90, 300 x 600, 970 x 90 Static Banners• Size may not exceed 35k (300 x 600 can be 45k)• jpg, gif and png files are accepted - 3x max rotation of gifs

(SWF files will not be accepted)• Google DFP, 3rd party ad servers and javascript files are also

accepted• Publication will not host any images for javascript or 3rd party

tags

All dimensions shown below are W & H in pixels. Benjamin Media uses Google DFP for all ad impressions. Ads and impressions are tracked when possible. Advertisers using a third-party service are responsible for tracking their own banner ad clicks.

Digital Edition Landing PageLanding Page Ad Sizes/Specs:

• Full page: 8-1/4” wide x 11-1/8” high• Spread: 16-1/2” wide x 11-1/8” high• Acceptable files include: pdf, eps and tiff. 300 dpi.

Digital Edition Sponsor Sponsor Ad Size/Specs:

• 160 x 600 pixels and can be submitted as jpg, gif, swf. Supply URL link.

• Sidebar ads are visible on desktops only, not available on mobile devices due to limited screen area.

Weekly Compact Equipment E-NewsletterBanner ad size580 x 80 (72 dpi)

Advertorial• Headline• 25 words and image/logo• Include URL link

Monthly Vertical E-NewslettersBanner Ad Size600 x 300 (72 dpi)

• Acceptable file formats are jpg and gif • Maximum file size is 25k • Provide URL address for link • Max looping 3x for gif files

Website Specs

Digital Specs

Digital Specs E-Newsletter Specs

For 728 and 970 wide ads a 320 x 50 banner is also

required so that your ad appears on mobile devices.

TIP! Be sure your ads are mobile friendly

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PrintFour-Color Rates (GROSS)

1X 3X 6X 9X 12X

Spread $13,910 $13,610 $13,370 $13,110 $12,850

Full Page $8,370 $8,260 $8,130 $7,960 $7,820

2/3 Page $6,870 $6,710 $6,650 $6,470 $6,370

1/2 Page Island $6,130 $6,000 $5,945 $5,830 $5,750

1/2 Page $5,440 $5,225 $5,015 $4,815 $4,620

1/3 Page $4,365 $4,305 $4,185 $4,100 $3,960

1/4 Page $3,690 $3,100 $3,030 $2,960 $2,840

Cover Rates (GROSS) (RATES INCLUDE FOUR-COLOR)

1X 3X 6X 9X 12X

2nd Cover (Inside Front) $8,740 $8,560 $8,390 $8,220 $8,050

3rd Cover (Inside Back) $8,440 $8,280 $8,095 $7,930 $7,770

4th Cover (Back Cover) $9,410 $9,220 $9,035 $8,850 $8,670

Inside Front Cover Spread $16,050 $15,730 $15,400 $15,080 $14,760

Equipment Connection Rates (NET) Classified

Full Page Ad $2,680 Rate (NET) $250 per Column inch

1/2 Page Ad $1,800

1/4 Page Ad $1,290

1/8 Page Ad $350

Add for 4-color $1,000

DigitalWebsite Twitter

CPM Net Rate Scheduled tweets are normal text-based tweets that include one external link sent on the date/time you specify. Tweet content is subject to editor approval.

Standard Rectangle Banner (300x250) $55

Skyscraper Banner (300x600) $80

Leaderboard Banner (728x90) $85

Large Leaderboard Banner (970x90) $95 Rate $100 net per tweet

Branded Background Skin $13,000 Annual

Welcome Banner $199 E-Newsletters

Compact Equipment $1,350 net per month

Skid Steer News $990 net per issue

Regional Impressions available. Contact your sales representative for more details.

Excavator News $990 net per issue

Attachment News $990 net per issue

UTV News $990 net per issue

Digital EditionDigital Edition Sponsor $500 net/Month Play Video Hyperlink $100 net/issue

Digital Edition Landing Page $300 net/issue - Full page Advertisement hyperlink $50 net/issue

$400 net/issue - Spread

Advertising



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Rates

15

2018 - Benjamin Media Inc. · 2017-10-12 · Loader Compendium • Ride-On and Walk- Behind...

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Transcript of 2018 - Benjamin Media Inc. · 2017-10-12 · Loader Compendium • Ride-On and Walk- Behind...