2017 SPONSORSHIP OPPORTUNITIES - ATB Financial Classic€¦ · ATB Financial Classic The second...
Transcript of 2017 SPONSORSHIP OPPORTUNITIES - ATB Financial Classic€¦ · ATB Financial Classic The second...
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2 0 1 7 S P O N S O R S H I P O P P O R T UN I T I E S
CharlieBull2016Champion
August 7 - 13, 2017
Country Hills Golf Club
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OVERVIEW
TheMackenzieTour–PGATOURCanadaAseriesof13tournamentsplayedacrossCanadaeachsummer,wheretomorrow’sstarsbegintheirpathtothePGATOUR.TheMackenzieTour’smissionistodeliveraPGATOURexperienceformembers,fans,volunteers,andpartners–todevelopthefuturestarsofprofessionalgolfandenrichthecommuniMeswevisit.ATBFinancialClassicThesecondtournamentontheAlbertaswingofTheMackenzieTour–PGATourCanada,theATBFinancialClassic,willbehostedatthepresMgiousCountryHillsGolfClubinCalgary,AB.2017willmarkthe11thyearoftheATBFinancialClassicbeinghostedintheCalgaryarea.TheATBFinancialClassicisanotforprofiteventwithnetproceedssupporMngtheStampedersFoundaMon.
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OURCAUSE…
ThePGATOURandATBFinancialClassichaveasharedvisionofgivingbacktothecommunity.SinceincepMon,thePGATOURhascontributedover$2,200,000,000tolocalchariMes.Proceedsfromthe2017ATBFinancialClassicwillsupporttheStampedersFoundaMon,acommunityandcharitableiniMaMvededicatedtoimprovingthelivesofCalgariansandAlbertansinbothCentralandSouthernAlberta.
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MISSION&OBJECTIVES
• Hostthe#1eventontheMackenzieTour-PGATourCanada
• ProvidesupportforAlberta’sgolfsector
• RaiseawarenessandprofileforCanadianProfessionalgolfersastheyprepareforthePGATOUR
• EngageandunifycommuniMesinwhichweliveandwork
• Raisesignificantfundsforcharity
• SMmulateeconomicimpactinCalgary
• CreatemeaningfulbusinessopportuniMesforourcorporatepartners
CountryHillsGolfClub
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PGATOUR–STRONGERTHANEVER
• GreatCompeMMon:EstablishedStarsvs.NewBreed• 67%ofWinnersin2014-2015are
32orYounger
• NewTelevisionDealsSecuredThru2021• 177MTOURTVViewersin2015• 94MDomesMcHouseholdsin2015
• DigitalLeadershipAcrossAllGolfPlaborms• #1inOnline,MobileandSocial• 7.2MAverageMonthlyUnique
UsersonPGATOUR.com• 40-55%ofOnlineTrafficis
InternaMonal• 2.6M+TotalAppDownloads
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2017SCHEDULEOFEVENTS
Monday,August7• TourPracMceRoundsTuesday,August8• Qualifying• ATBPro-Am• OfficialSponsorPro-Am• CelebrityPro-Am• CharityOuMng• Women’sClinicWednesday,August9• TourPracMceRounds• CorporateClinics
Thursday,August10• ATBFCRound1• ChampionsClubHosMngFriday,August11• ATBFCRound2• ChampionsClubHosMngSaturday,August12• ATBFCRound3• ChampionsClubHosMng• VolunteerPartySunday,August13• ATBFCRound4• ChampionsClubHosMng• ClosingCeremonies
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SPONSORSHIPOPPORTUNITIES
PresenRngSponsorship
GoldLevelSponsorship
SilverLevelSponsorship
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PRESENTINGSPONSORSHIP
ThePresenMngSponsorofTheATBFinancialClassicwillbeprovidedwithanexcepMonalopportunitytoalignwiththePGATourCanada–MackenzieTouraswellasotherhighlyrespectednaMonalandregionalbrands.
• HighestlevelofassociaMon
• Highvisibility/exposure
• ElevateimageandbrandreputaMon• AuthenMcbrandintegraMonopportuniMes
• ExclusiveB2BbrandengagementopportuniMes
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• CategoryExclusivityinIndustryCategory
• Logoinclusionintournamentlogo(seebelow)• RighttouseEventlogoforpromoMonalpurposes
• RighttouseEventimageryandgraphicsforpromoMonalpurposes
• RighttousedesignaMonssuchas:“PresenMngSponsoroftheATBFinancial
Classic”or“OfficialPartner”
RIGHTS&BENEFITS–PresenMngSponsor
PresentedbyCompanyXYZ
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RIGHTS&BENEFITS–PresenMngSponsor
ACTIVATION/EXPERIENTIALNamingrightstooneevent/ancillaryprogramofchoicesuchas:
• JuniorPro-Am• Women’sGolfClinic• VolunteerProgram• OfficialPro-AmSponsor• VIPChampionsClub
Opportunitytodisplayproductsorserviceson-siteduringtheTournamentWeek
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RIGHTS&BENEFITS–PresenMngSponsor
ONSITEEXPOSURECorporateLogoPlacement:
• Tournamentcollateralandprintmedia• Twoleaderboardsigns(dedicatedpanels)• Summaryboard• Four(4)teebacksigns• PairingsheetTournamentLogoPlacement:• VariousSignageincludingparkinglot,direcMonaland
clubhouse• Leaderboards• Welcomesignage• Tournamentwebsite• MackenzieTourwebsite• Pairingsheetandplayerinfo• Mediabackdrop
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RIGHTS&BENEFITS-PresenMngSponsor
HOSPITALITYAsaPresenMngPartner,yourcompanyhasauniqueopportunitytoentertainclients,employees,andotherkeystakeholders• Six(6)teamsintheOfficialTournamentPro-AmonTuesday,Aug8(one
team=4amateurs+1MackenzieTourProfessional)• Aprivategolfclinicfor10guests,putonby2MackenzieTour
Professionals• Twenty-Five(25)Mcketsperday(100intotal)totheVIPChampionsClub• Ten(10)VIPparkingpasses• Onehundred(100)dailyMckets
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GOLDSPONSORSHIP
TheATBFinancialClassicisseekingatotalofthree(3)Goldlevelsponsorsat$20,000peryearonathreeyearcontract.Thegoldsponsorshipprovidesacompanywith:
• Highvisibilityduringthetournamentweek• TheopportunityforacMvaMonon-site• ExclusiveB2BbrandengagementopportuniMes
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RIGHTS&BENEFITS–GoldSponsorship
ONSITEEXPOSURE• Tournamentcollateralandprintmedia• Oneleaderboardsign(dedicatedpanels)• Summaryboard• Twoteebacksigns• Pairingsheet• Welcomesign
HOSPITALITY• Four(4)teamsintheOfficialTournamentPro-AmonTuesday,Aug8
(oneteam=4amateurs+1MackenzieTourProfessional)• Twenty-Five(25)Mcketsperday(100intotal)totheVIPChampions
Club• Five(5)VIPparkingpasses• Onehundred(100)dailyMckets
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SILVERSPONSORSHIP
TheATBFinancialClassicisseekingatotalofthree(3)Silverlevelsponsorsat$10,000peryearonathreeyearcontract.TheSilverlevelsponsorshipprovidesacompanywith:
• VisibilityduringtheTournamentWeek• TheopportunityforacMvaMonon-site• ExclusiveB2BbrandengagementopportuniMes
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ONSITEEXPOSURE• Tournamentcollateralandprintmedia• Summaryboard• Twoteebacksigns• Pairingsheet• WelcomesIgn
HOSPITALITY• Two(2)teamsintheOfficialTournamentPro-AmonTuesday,Aug8
(oneteam=4amateurs+1MackenzieTourProfessional)• Ten(10)Mcketsperday(40intotal)totheVIPChampionsClub• Five(5)VIPParkingpasses• Firy(50)dailyMckets
RIGHTS&BENEFITS–SilverSponsorship
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PresenRngSponsor• Three-yearagreement• $60,000+GSTperyear
GoldSponsor• Three-yearagreement• $20,000+GSTperyear
SilverSponsor• Yeartoyearagreement• $10,000+GSTperyear
INVESTMENTSUMMARY
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SUMMARY
TheATBFinancialClassicprovidescompanieswithauniqueopportunitytoachieveanumberofbusinessgoals,whileextendingitsreachthroughoutNorthAmerica.
• BrandassociaMonwiththePGATOUR,MackenzieTour-PGATOURCanada
• SignificantexposureinAlberta,acrossCanadaandinternaMonally
• Memorableclienthospitalityexperiences
• Communityengagement,goodwillandeconomicimpact
• Charitablealignment