2017 PROSPECTUS

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Introduction 3

What is CAMP? 4

Why Now? 5

Program Experience 6

CAMP ThinkTanks 8

Participant Outcomes 10

Partner Experience & Outcomes 12

The CAMP Team & Our History 14

Highlights 16

Media Coverage 18

The Future 19

ChinaHACK 20

CONTENTS

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150 INNOVATORS 100 DAYS 5 DAYS IN CHINA 5 DAYS IN SYDNEY 30 CO-CREATED PROJECTS 2 CITIES

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CAMP is a social enterprise startup with a fresh multidisciplinary approach to innovation, entrepreneurship and cross cultural leadership, uniquely serving millennials, business and governments in Australia and China.

CAMP is a certified B Corporation. We are committed and accountable to mobilising business as a force for good. Our core program and services have a positive impact on the world. We understand that we are globally interdependent and conduct business with responsiblity to one another, and to future generations.

Australia Host Airline Partner ThinkTank Innovation Partner

CAMP 2017 is proudly powered by:

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CAMP is a new blueprint for building bilateral relationships; an online and real-world innovation experience, empowering leaders under 35 from Australia and China to collaborate with leading organisations and drive global social change.

WHAT IS CAMP?

WHY NOW?

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21st century problems are too big for one country to tackle. CAMP activates the Asia-Pacific to collaborate across borders. Building trusted peer alliances, identifying shared challenges and empowering future leaders to create new solutions to the issues characterising the 21st century. Diversity and innovation are not only two critical drivers of the 21st century, they are two sides of the same coin. This potential is unlocked by the CAMP blueprint.

Why China and Australia?

Why Millennials? 2.3 billion born between 1980 and 2000, Millennials are the largest generation, surpassing Baby Boomers. By 2025, the majority of the global workforce will be Millennials. This generation is now entering their earning years, at a time when global connection and access to information is unprecedented. CAMP seeds and socialises high-yield relationships between future global leaders early in their careers.

Why ThinkTanks? Cross-border multidisciplinary collaboration will characterise the 21st century. CAMP highlights 15 sectors critically relevant to the China Australia relationship. We’ve analysed Australia’s national strengths, China’s 5 year plan and the UN Global Goals and determined the Top 15 opportunities for high-potential collaboration.

Why Startups? The world is changing rapidly. Traditional industries now face disruption by new technologies and demands of the market. The world’s best corporations are actively seeking new ways to bring innovation into their culture.

Partnering with startups has become a powerful tool for corporates to innovate and disrupt; to rapidly turn fresh ideas into scalable products; to diversify revenue streams and gain a competitive edge via transformation of people, culture and brand.

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Across 100 days, including 2 x 5 day face to face block programs in China and Australia, participants accelerate their potential to add value, make change and build tangible outcomes across borders.

APPLICATIONS OPEN: August 30 2016

APPLICATIONS CLOSE: December 1 2016

APPLY AT: www.australiachina.org

Our program incorporates three distinct frameworks across the learning experience for every participant:

1. INTERCULTURAL LEADERSHIP Build the skills needed to forge high performing teams located in Australia and China.

2. INNOVATION via Stanford University’s d.school’s design thinking methodology.

3. ENTREPRENEURSHIP A blend of lean startup methodology and project management, experience what it takes to start something amazing.

The 21st Century toolkit. Advanced intercultural collaboration, innovation and entrepreneurship.

TIMELINE:

March 7 – CAMP 2017 STARTS! Online Program Commences

March 27 – June 11 Online Innovation Program

June 12 – 16 5 Day Sydney Summit

June 17 – 30 Online Post Program

March 22 – 26 5 Day China Summit

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COURSE SUMMARY:

CAMP Certificate in Innovation and Entrepreneurship

Cost: $5,500 + GST (including flights, accommodation & meals*) Value: $28,150

Duration: 100 days

Delivery: 90 days online + 5 days face to face in China + 5 days face to face in Sydney

ENTRY REQUIREMENTS:

Aged 18-35 years old

A leader or emerging in their field

Ability to communicate at intermediate level in written & spoken English

Have a passionate vision for their future

*Full details: www.australiachina.org

PROGRAM EXPERIENCE

ChAFTA

One Belt One Road Initiative

Arts & Culture

Gender Equality

Global Talent

Youth Employment

Future Of Communications

Play & Gamification

Digital Disruption

Agriculture & Agribusiness

Ageing Population

Future Of Energy

Economic Inclusiveness

Sustainable Resilient Cities

Manufacturing & Retail

Climate Change

Renewable Energy

Infrastructure

Mental Health

Smart Mining

Future Of Tourism

Health & Wellbeing

Water Security

Entrepreneurship

Innovation In Education

Creative Industries

Innovation Partnerships

Ideasboom - Creating Innovative Nations

Food Security & The Future Of Food

CAMP THINKTANKS

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“CAMP is a fresh and innovative take on bilateral engagement with China. It’s an experiential innovation platform for young people, enabling Australia’s emerging leaders to tap into the startup ecosystem in China. The firm cross-cultural connections built stand them in good stead in the Asian Century. UTS sees great value in supporting CAMP’s bold vision as it fosters entrepreneurial ambitions into the future workforce.”

Stephen Rutter UTS BUSINESS SCHOOL

University of Technology Sydney CAMP Sydney host

THE 15 MOST POPULAR THINKTANKS SELECTED BY APPLICANTS FORM OUR PROGRAM FOCUS AREAS:

ThinkTanks are proudly mentored by EY.

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The effect on our CAMP participants is profound. Many of our CAMPers describe CAMP as ‘life-changing’. Our post-event survey captured the folllowing impacts:

“CAMP enhanced my belief in the relationship between Australia and China and it also shaped my prospects for my career. I never realised there were so many people who were passionate about Australia China relationship.”

2015 CAMP Delegate

“I found the innovation and entrepreneurship learning equally valuable to Westpac employees and a key skillset for our current working population. CAMP enabled us to equip ourselves with “out of the box”, entrepreneurial and design thinking. There are so many different skillsets that I have taken back into my current workplace.”

Annie Shu, 2015 Delegate

47% of participants gained new career opportunities in the 6

months following CAMP.

70% of Australian participants said they now intended to

do business with China in the 12 months following CAMP.

22% of participants changed their focus and began working within the Australia China relationship.

94% of participants said they would recommend the CAMP experience to other people.

PARTICIPANT OUTCOMES

47%

70%

22%

94%

COMMENTS BY 2015 CAMP DELEGATES:

TRANSFORMING PEOPLE:

CAMP GRADUATES ACHIEVE:

1. CAMP Certificate in Innovation and Entrepreneurship.

2. Co-authored an insights report for their ThinkTank.

3. A portfolio of work demonstrating capabilities in online collaboration and project management, intercultural leadership, design thinking and lean launchpad.

4. New skills and the confidence to climb to new heights.

5. A close-knit, diverse and trusted network of 150 fellow innovators which they’ll carry throughout their career.

6. Status as a CAMP Alumni, growing by 150 each year.

7. Lifetime membership to the CAMPLab talent pool and ongoing internship and job opportunities.

8. The opportunity to host licenced CAMPx meet ups and events in their home cities.

100% of participants remain in contact with CAMP 6 months

following CAMP

100%

CAMP 2015 winning team, Elumin8 went on to pitch in Beijing and join the CSIRO ON accelerator

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BUSINESS Corporate partners collaborate on each ThinkTank. In return for financial partnership, partners gain 2 cross-border teams of 5 millennials each working on a business challenge of the partners design for 100 days. Mentors from the business work with the teams towards focused outcomes which the teams pitch to them at the end of the experience. Partners have the first right of refusal on supporting the teams going forward.

GOVERNMENT CAMP is supported by local, state and federal government in Australia as well as key departments in China. CAMP assists both Australia and China in the transformation of their respective nations towards innovation lead economies.

CAMP’s partners access great talent. They position themselves as leaders in the Australia China bilateral relationship, and as leaders of innovation through our impressive media reach and the influencers we unite. And the best thing? All of our participants, CAMPers, partners and the public, learn from each other and enjoy a phenomenal, uplifting experience that reframes the way we tackle problems and think about the future.

Graph source: www.slingshotters.com/wp-content/uploads/2016/06/Outcomes-1024x511.jpg

TIME

VALU

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PARTNER EXPERIENCE & OUTCOMES

The CAMP experience works with three major stakeholders: business, government and young people.

THE RETURN ON INVESTMENT FOR PARTNERING WITH CAMP CAN BE CHARACTERISED IN THREE MAJOR WAYS:

CAMP PARTNERS WHO HAVE MADE THE MAGIC HAPPEN:

IMPROVEMENT

REVENUE

TRANSFORMATION

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2013

Co-founder and CEO Andrea Myles conceives a bold idea to transform the

Australia China relationship.

2014

Vivien Sung joins the team and CAMP conducts its first event at Vivid Ideas. Rachel Walters, Liu Yan and Aimee Zheng join and the co-founding dream team is set.

2015

In a 9 month sprint, the co-founding team design, fund and deliver the first

CAMP program.

2016

CAMP recruits 2015 CAMPers Jyana, Summer and Luxi to join the team. New rockstar General Manager Jyana Mareko and Andrea decide to go bold or go home and pivot CAMP to a fully bilateral program, take CAMP to China and expand to offer our corporate training package ‘ChinaHACK’.

2017

March 22–26: CAMP China Summit touches down in China

March 26–June 11: Online program

June 12–16: CAMP Sydney Summit at UTS and Town Hall

Andrea Myles CEO & Co-Founder

Rach Walters Director of Partnerships & Co-Founder

Aimee Zheng Co-Founder

Jyana Mareko General Manager & Financial Controller

Liu Yan Co-Founder

Luxi Meng Executive Director China

Summer Edwards Content Writer & Social Impact Evaluator

CAMPlab CAMP Advisory Board

THE CAMP TEAM & OUR HISTORY

Ruby Jiang Alumni Project Co-ordinator

Vivien Sung Co-Founder

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HIGHLIGHTS

MAY 31, 2015 130 people in 13 ThinkTanks have completed the online program and designed their collaborative projects.

JUNE 1-5, 2015 CAMPers spent the next 5 days refining the design and the pitch for their projects.

AUGUST, 2015 The CAMP team and winning teams Elumin8, Unxiety and Future of Awesome head to Beijing for the OTEC pitch competition and run a hackathon at Beijing Design Week 2015.

JUNE, 2016 CAMP hosts our first ChinaHACK hackathon for corporate audiences at Vivid Sydney 2016.

MARCH 30, 2015 130 CAMPers commence collaboration in the online program.

FEBRUARY, 2016 CAMP hosts breakfast with Vogue China Editor in Chief Angelica Cheung.

JUNE 1, 2015 130 CAMPers converge on Sydney. First activity, set a world record as the largest single group to climb the Sydney Harbour Bridge. We united 1000 people in Sydney’s Town Hall to discuss innovation in the Asian Century.

SEPTEMBER, 2016 CAMP partner with Beijing Design Week for a series of events.

JUNE 5, 2015 130 CAMPers in 13 ThinkTanks and 26 teams make their final pitch at our Town Hall Gala Dinner. We wrap the program and then start thinking...what’s next?

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The CAMP program went from ideation to the front cover of the Australian Financial Review in just 9 months.

MEDIA COVERAGE

View full coverage here: www.australiachina.org/media

CAMP HAS BEEN SEEN IN:

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In 2017 CAMP is expanding to new markets, broadening our role in driving policy change and helping corporations innovate in our ChinaHACK program.

THE FUTURE

“Last century, if you want to grow, find a good opportunity. Today, if you want to be a great company, think about what social problem you could solve.”

Jack Ma 马云 Executive Chairman Alibaba Group

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We connect you with talent, process and ideation in order to help you conceive and design new horizons for developing high-yield networks within the world’s largest economy. Workshops range from bespoke 2-day intensive programs to off-the-shelf modular courses, designed to activate your team’s China potential.

For more information, visit: www.australiachina.org/chinahack

China’s GDP is 2000% larger than Australia’s.

Within the last year the pool of start up capital in China increased from USD $32B

to $338B.

China is Australia’s largest trading partner, source

of tourism, migration and international students.

AUSTRALIA’S GDP

CHINA’S GDP

CHINA HACKChinaHACK workshops accelerate your business’ capacity by building and upskilling China-capabilities within your team.

DID YOU KNOW:

2015

$32B

2016

$338B

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www.australiachina.org @China_Australia

info@australiachina.org