2017 OPPORTUNITY KIT - Appaloosa Horse ClubRotating banner ad on the Appaloosa Horse Club home page,...

2 0 1 7 O P P O R T U N I T Y K I T

A P P A L O O S AH O R S E C L U B

The Appaloosa Horse Club (ApHC) is the international

registry for the Appaloosa breed, with a mission dedicated

to honoring the heritage and promoting the future of the

Appaloosa horse.

The Appaloosa Horse Club offers an array of programs to

suit a variety of people. From the show ring to riding trails,

the ApHC provides members with activities as diverse as the

Appaloosa breed.

ApHC members receive discounted rates on ApHC services,

voting rights in Board of Directors Elections, access to

ApHC activities and programs, a subscription to Appaloosa

Journal- the official publication of the ApHC, and access to

Appaloosa Member Perks a discount program exclusive to

current ApHC members.

A p H CF A C T S H E E T

Membership

Over 11,000 members annually

24 International Affiliates

Registration

More than 700,000 Appaloosas have been registered with the ApHC since it was founded in 1938

Economic Impact

An estimated $3.5 million direct expenditures per event

Estimated over $7 million direct expenditures annually

Social Media

Email access to an estimated 10,000 members

Over 9,000 followers on Twitter

Nearly 160,000 likes on Appaloosa Horse Club’s Facebook

Page Over 18,000 likes on Appaloosa Journal’s Facebook page

C O R P O R AT E S P O N S O R L E V E L S

There are many ways in which the Appaloosa Horse Club recognizes valued sponsors. Sponsor benefits vary depending on the amount of sponsorship.

Platinum Sponsor – $20,000 and above

Gold Sponsor – $10,000 - $20,000

Silver Sponsor – $6,000 - $10,000

Bronze Sponsor – $3,000 - $6,000

Winner’s Circle Sponsor – $2,000 - $3,000

CORPORATE SPONSORSHIP OPPORTUNITIES

Publicity & AdvertisingTwelve full-page, full-color advertisements in Appaloosa Journal, the official publication of the Appaloosa Horse Club.

Full-page, full-color advertisements placed in the ApHC web based premium books for the National/ Youth World Show, and the World Championship Appaloosa Show.

Advertising to be included in each installment of the ApHC E-Newsletter.

Sponsorship recognition in the event program and coverage issues of Appaloosa Journal.Rotating banner ad on the Appaloosa Horse Club home page, and recognition on Appaloosa Horse Club’s sponsor webpage.

Unlimited number of press releases posted on ApHC News Spots.

Complimentary Subscription to Appaloosa Journal

Direct Marketing & PromotionAccess to the ApHC mailing list four times annually for direct marketing purposes.

Direct access to event participants through promotional material distribution at the ApHC Information Booth at the National/ Youth World Show and World Championship Appaloosa Show

The opportunity to include a promotional flyer in the prepared exhibitor packets for the National/ Youth World Show and World Championship Appaloosa Show

The opportunity to present awards and participate in Awards Ceremonies at the National/ Youth World Show and World Championship Appaloosa Show

Complimentary 10’ x 20’ booth space at the National/ Youth World Show and World Championship Appaloosa Show

Two Buckle Sponsorships at the National/ Youth World Show and World Championship Appaloosa Show

Six Class Sponsorships at the National/ Youth World Show and World Championship Appaloosa Show

Up to two preexisting banners to be displayed in the arena(s) at the National/ Youth World Show and World Championship Appaloosa Show

Daily Arena Announcements at the National/ Youth World Show and World Championship Appaloosa Show

Prominent logo placement for Appaloosa Horse Club events, to include logo on arena walls during the National/ Youth World Show and World Championship Appaloosa Show

Logo placement on youth t-shirts distributed at the Youth World Championship Show

Platinum Sponsor – $20,000 and above

Sponsor packages may be customized to best fit your needs and the dollar amount provided.

For more information on corporate sponsor opportunities, please contact the ApHC Marketing Director at (208) 882-5578 ext. 273 or [email protected].


Publicity & AdvertisingSix full-page, full-color advertisements in Appaloosa Journal, the official

publication of the Appaloosa Horse Club.

Full-page, full-color advertisements placed in the ApHC web based premium

books for the National/ Youth World Show, and the World Championship

Appaloosa Show.


Sponsorship recognition in the event program and coverage issues of

Appaloosa Journal.

Recognition on Appaloosa Horse Club’s sponsor webpage.

Unlimited number of press releases posted on ApHC News Spots.


Direct access to event participants through promotional material distribution

at the ApHC Information Booth at the National/ Youth World Show and

World Championship Appaloosa Show

The opportunity to include a promotional flyer in the prepared exhibitor

packets for the National/ Youth World Show and World Championship

Appaloosa Show

The opportunity to present awards and participate in Awards Ceremonies at the

National/ Youth World Show and World Championship Appaloosa Show

Complimentary 10’ x 10’ booth space at the National/ Youth World Show and

World Championship Appaloosa Show

Two Buckle Sponsorships at the National/ Youth World Show and World

Championship Appaloosa Show

Four Class Sponsorships at the National/ Youth World Show and World


Up to two preexisting banners to be displayed in the arena(s) at the National/

Youth World Show and World Championship Appaloosa Show

Daily Arena Announcements at the National/ Youth World Show and World


Logo placement on youth t-shirts distributed at the Youth World

Championship Show

Gold Sponsor – $10,000- $20,000




Publicity & AdvertisingFour full-page, full-color advertisements in Appaloosa Journal, the official publication of the Appaloosa Horse Club.



Sponsorship recognition in the event program and coverage issues of Appaloosa Journal.






Complimentary 10’ x 10’ booth space at the National/ Youth World Show and World Championship Appaloosa Show

One Buckle Sponsorships at the National/ Youth World Show and World Championship Appaloosa Show

Four Class Sponsorships at the National/ Youth World Show and World Championship Appaloosa Show

Up to two preexisting banners to be displayed in the arena(s) at the National/ Youth World Show and World Championship Appaloosa Show



Silver Sponsor – $6,000- $10,000




Publicity & AdvertisingFour half-page, full-color advertisements in Appaloosa Journal, the official publication of the Appaloosa Horse Club.








A 30% discount on booth space at the National/ Youth World Show and World Championship Appaloosa Show



One preexisting banners to be displayed in the arena(s) at the National/ Youth World Show and World Championship Appaloosa Show



Bronze Sponsor – $3,000- $6,000



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Publicity & AdvertisingHalf-page, full-color advertisements in the ApHC web based premium books for the National/ Youth World Show, and the World Championship Appaloosa Show.



Direct Marketing & PromotionDirect access to event participants through promotional material distribution at the ApHC Information Booth at the National/ Youth World Show and World Championship Appaloosa Show



A 15% discount on booth space at the National/ Youth World Show and World Championship Appaloosa Show



One preexisting banners to be displayed in the arena(s) at the National/ Youth World Show and World Championship Appaloosa Show



Winner’s Circle Sponsor – $2,000-$3,000



EVENT SPONSORSHIPOPPORTUNITIES

Saddle Sponsor – $2,000Saddle Sponsors receive the following benefits:

One pre-existing banner hung in the arena

Daily Arena Announcements at the sponsored event

Recognition on the ApHC website, social media (Facebook/ Twitter/ Email)

Recognition on the event coverage issue of Appaloosa JournalThree complimentary class sponsorships

The opportunity to present awards and participate in Awards Ceremony

Day Sponsor – $500Day Sponsors receive the following benefits:

One pre-existing banner hung in the arena

Arena announcements throughout your sponsored day

Recognition on the ApHC website, social media (Facebook/ Twitter/ Email)

Recognition on the event coverage issue of Appaloosa JournalTwo complimentary class sponsorships

Buckle Sponsor – $200Buckle Sponsors receive the following benefits:

Recognition on the ApHC website

Arena announcements during your sponsored buckle’s presentation

Opportunity to present during the award ceremony

Recognition on the event coverage issue of Appaloosa JournalSocial Media Recognition

Class Sponsor – $100Class Sponsors receive the following benefits:

Recognition on the ApHC website

Arena announcements during your sponsored class

Opportunity to present awards

Recognition on the event coverage issue of Appaloosa Journal

Let Your Farm Flag Wave – $100Ensure your business is seen by thousands! Have your pre-existing farm flag hung in the arena!

All event sponsor opportunities are available on a first-come, first-serve basis.

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Appaloosa Horse Club2720 W Pullman Rd.Moscow, ID 83843

(208) 882-5578

Marketing and Public Relations Director(208) 882-5578 ext. 273

[email protected]

2017 OPPORTUNITY KIT - Appaloosa Horse ClubRotating banner ad on the Appaloosa Horse Club home page,...

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