2017 MEDIA KIT & PLANNING GUIDE - Bobit...
Transcript of 2017 MEDIA KIT & PLANNING GUIDE - Bobit...
BOBIT BUSINESS MEDIA
3520 Challenger Street
Torrance, CA 90503
phone: 310-533-2518
fax: 310-533-2503
www.fleet-central.com
www.bobitbusinessmedia.com
A BOBIT PUBLICATION I WWW.AUTOMOTIVEFLEET.COM I FEBRUARY 2016 VOL. 55, NO. 22016 GLOBAL FLEET CONFERENCE P12 OIL PRICES vs. CAFE P60
EXAMINING THE STATE OF AUTOMOTIVE TECHNOLOGY:
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HOW TO BECOME A DEFENSIVE DRIVER
ARE REGULATIONS IMPEDING TECHNOLOGY?
T H E M A G A Z I N E F O R E X E C U T I V E V E H I C L E M A N A G E M E N T A B O B I T P U B L I C A T I O N
MAY / JUNE 2016 • VOL. 30 NO. 3WWW.FLEETFINANCIALS.COM
®
50 TIPS TO CUT FUEL SPENDHOW TO IMPLEMENT
FUEL HEDGING
OPEN-END VS. CLOSED-END LEASING
SUCCESSFUL VEHICLE RECOVERY STRATEGIES
RENEWABLE DIESEL: p14
HOW WEST PALM BEACH
p18
FLEET SOFTWARE BECOMESp22
AUGUST 2016
HDT THE FLEET BUSINESS AUTHORITY
H E A V Y D U T Y T R U C K I N G
SPECIAL REPORT: AUTONOMOUS TECH & THE TESLA CRASH
INTERNATIONAL HX620
TEST DRIVE
THE NUMBERS THAT DRIVE OUR INDUSTRY
FACTBOOK
2016
2016 SEPTEMBER • VOL. 14 • NO. 6
MANAGING PUBLIC SECTOR VEHICLES AND EQUIPMENT WWW.GFLEET.COM
WHAT’S NEW IN FLEET MANAGEMENT
1/3 OF FLEETS INSOURCE
MAINTENANCE & REPAIR WORK
FLEET PROFESSIONALS ON: VEHICLE REPLACEMENTS, ADDING
TECHNOLOGY, RECRUITING TECHNICIANS, GREENING MANDATES & MORE
56% OF FLEETS HAVE INCREASED
BUDGETS
POLICE VEHICLES HAVE HIGHEST
UTILIZATION
13 WAYS TO IMPROVE
YOUR FLEET
A BOBIT PUBLICATION I WWW.AUTOMOTIVEFLEET.COM I $50 SPECIAL ANNUAL EDITION VOL. 55, NO. 8
51stANNUALFACTBOOKGUIDE2016-2017
WORLD’S LARGEST FLEET PUBLISHER
2017 MEDIA KIT & PLANNING GUIDE
VISIT US AT > FLEET-CENTRAL.COM
2017 MEDIA KIT & PLANNING GUIDE
FLEET GROUPDEFINING THE TIER SEGMENTS FOR THE MARKETERS’ STRATEGIC FOCUS
A BOBIT PUBLICATION I WWW.AUTOMOTIVEFLEET.COM I JULY 2016 VOL. 55, NO. 9
FLEET SAFETY BEST PRACTICES 12 NOMINEES FOR PROFESSIONAL
FLEET MANAGER OF THE YEAR 19 NOMINEES TAPPED
FOR HALL OF FAME
15 MISPERCEPTIONS LIMITING SUCCESS P26 KEEP TIRES ROLLING IN THE HEAT P46
INCLINATIONS STABLE
FORECAST:
C O S SINCLINAATIIONS SSTAAB
OO CC SOO C S
2017-MY BUYING
MARKET REACH
circulation: 23,1731
e-newsletter: 17,3391
visits: 111,0051
pageviews: 253,2761
NUMBER OF VEHICLES2
cars: 2,588,330
trucks: 3,813,390
total: 6,401,720
DEMOGRAPHICS2
Serving all fl eets in
all segments operating
25+ vehicles. Since 1961,
considered the “bible” for
this medium- to large-size
fl eet market.
MARKET REACH
circulation: 43,3401
e-newsletter: 5,4722
visits: 14,6833
pageviews: 23,4693
NUMBER OF VEHICLES2
cars: 60,722
trucks: 381,503
total: 442,225
DEMOGRAPHICS2
Covers universe of 10-50
vehicle fl eets in the commercial
sector. Predominantly sold,
serviced, and fi nanced by
factory dealers and regional
independent lessors.
T H E M A G A Z I N E F O R E X E C U T I V E V E H I C L E M A N A G E M E N T A B O B I T P U B L I C A T I O N
NAVIGATING THE VEHICLE
ACQUISITION ROADPROVEN WAYS TO CUT COSTS
14 WAYS TO
SAVE ON TAXES
MEASURING TRUE FLEET SAVINGS
®
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MARKET REACH
circulation: 18,1261
e-newsletter: 3,7264
visits: 10,1563
pageviews: 16,3193
NUMBER OF VEHICLES2
cars: 728,500
trucks: 1,950,000
total: 2,678,500
DEMOGRAPHICS2
Designed exclusively for all
large (200+) commercial
fl eets. Circulation includes
professional fl eet
managers and executive
corporate management.
2016 MAY • VOL. 14 • NO. 3
DOES
ACTUALLY YIELD SAVINGS?
MANAGING PUBLIC SECTOR VEHICLES AND EQUIPMENT
USE OF DRONES ON THE RISE p14
HOW TO IMPLEMENT A NEW FUEL SYSTEM p18
JOIN THE BEST & BRIGHTEST AT GFX p26
WWW.GFLEET.COM
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PPPPPPAAAAAARRRRRRTTTTTTSSSSSSSSOUTSOURCING
MARKET REACH
circulation: 23,9851
e-newsletter: 15,3131
visits: 48,0551
pageviews: 100,9111
NUMBER OF VEHICLES2
cars: 1,188,854
trucks: 1,810,720
total: 2,999,574
DEMOGRAPHICS2
Providing cutting edge
information to government fl eet
decision-makers at the federal,
state, and local levels
throughout the U.S. market.
1 Source: June 2016 BPA Publisher’s Statement 2 Source: Bobit Research Department “Trucks” include trucks, vans and SUVs 3 Source: Google Analytics 4 Publisher’s own data
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FLEET GROUPDEFINING THE TIER SEGMENTS FOR THE MARKETERS’ STRATEGIC FOCUS
Check fleet-central.com for related web
site content and newsletters. The Fleet
Group of Bobit Business Media also
includes F&I and Showroom and Auto
Rental News. Shows and Conferences
include International Car Rental Show,
Auto Rental Summit, Conference of
Automotive Remarketing, Industry
Summit, Government Fleet Expo,
Fleet Technology Expo, Fleet Safety
Conference, Global Fleet Management
Conference, and Work Truck exchange.
PROPANE AUTOGAS
FUELS FORDF-750
PROPANE AUTOGAS
FUELS FORDF-750
6 TRENDS IN VOCATIONAL TRUCK BODY DESIGNS
SAFETY TRENDS PAGE 26 MURPHY’S LAW & UPFITS PAGE 40SAFETY TRENDS PAGE 26 MURPHY’S LAW & UPFITS PAGE 40
THE NUMBER 1 RESOURCE FOR VOCATIONAL TRUCK FLEETS WWW.WORKTRUCKONLINE.COM JULY 2016 VOL. 10, NO. 7 THE NUMBER 1 RESOURCE FOR VOCATIONAL TRUCK FLEETS WWW.WORKTRUCKONLINE.COM JULY 2016 VOL. 10, NO. 7 ■■■TTHHEE NUMMBBEERR 11 RESOUURRCCCEEE FFOOR VOOCC TT O AALL TTRRUUCCKK LEETT WWWW WORKTTRRUUCCKONNLLIINNE CO JJU Y 201 VVOOL 10 NNOOTTTTHHHHEEEE NNNUUUMMMMBBBBEEEERRRR 1111 RRREEESSSOOOUUUURRRRRRRRRRCCCCCCCCCCEEEEEEEEE FFFFFFFFFFFOOOOOOORRR VVVOOOOCCCCAAAATAAATTTAAAAAAAAA IOIIIOONANAANALLLL TTTTRRRRUUUUCCCCKKKK FLFLFLFLEEEEEETTTTSSSS WWWWWWWWWWW WWWWOOORRRKKKTTTTRRRRUUUUCCCCKKKOOONNNNLLLLIIIINNNNEEEE CCCOOOMMMMMMMMM JJJJJJJJJJJJUUUUUULLLYLLYYLLLLLLLL 22200011166666 VVVVVVVVVVVVOOOOOOOOOOLLLL 111000 NNNNOOOO 777
■
20 SPEC’ING MISTAKES THATNEGATIVELY IMPACT RESALE
EATON ULTRASHIFT PLUS
TEST DRIVEFEBRUARY 2016
HDT THE FLEET BUSINESS AUTHORITY
H E A V Y D U T Y T R U C K I N G
TODAY’STECHNICIANS
2016 TOP 20
PRODUCTS
SHOULD YOU OWN YOUR SOFTWARE?
MAKING TIRE MAINTENANCE EASIER
KICKING OFF A NEW SERIES: THE MODERN MAINTENANCE MANAGER
MARKET REACH
circulation: 47,6301
e-newsletter: 25,8714
visits: 80,6421
pageviews: 168,9271
NUMBER OF VEHICLES2
cars: 444,670
trucks: 1,066,166
total: 1,510,836
DEMOGRAPHICS2
Serving the needs of light-, medium-, and
heavy-duty truck and van fl eet managers
who manage commercial and vocational
fl eets including, construction, service,
distribution, utility, telecom, energy, retail,
agricultural, mining, refuse, manufacturing,
and government operations.
MARKET REACH
circulation: 7,9934
e-newsletter: 6,8864
visits: 47,6023
pageviews: 84,9893
NUMBER OF VEHICLES2
cars: 925,411
trucks: 726,347
total: 1,651,758
DEMOGRAPHICS2
Reaches the $21 billion car,
truck, and van rental industry
in the U.S. comprised of nearly
1.8 million cars and trucks
in rental use today.
MARKET REACH
circulation: 115,1051
e-newsletter: 78,4494
visits: 277,4501
pageviews: 546,0101
NUMBER OF VEHICLES2
cars: 14,270,174
trucks: 3,704,171
total: 17,974,345
DEMOGRAPHICS2
Reaches fl eet owners,
managers, and executives who
operate more than 14 million
light-, medium-, and heavy-duty
trucks, tractors, and vans, and
more than 3.7 million trailers.
1 Source: June 2016 BPA Publisher’s Statement 2 Source: Bobit Research Department “Trucks” include trucks, vans and SUVs 3 Source: Google Analytics 4 Publisher’s own data
2
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FLEET GROUPDEFINING THE TIER SEGMENTS FOR THE MARKETERS’ STRATEGIC FOCUS
1 Source: June 2016 BPA Publisher’s Statement 2 Source: Bobit Research Department “Trucks” include trucks, vans and SUVs 3 Source: Google Analytics 4 Publisher’s own data
INTERNATIONAL LCT SHOW FEBRUARY 29-MARCH 2, 2016
SEE PAGE 44 FOR DETAILS
FEBRUARY 2016 I VOL. 34 NO. 2 I LCTMAG.COM
NEWS PLUS: LCT SHOW KEYNOTES TO FOCUS ON INCREASING SALES
INTERNATIONAL LCT SHOW SNEAK PREVIEW ISSUE
LCT EXCLUSIVE REPORT:Uber Impact StudyUber UbUb ImpacImpacImpacppppppp t Stut Stut Studydd
Results Just In
Lincoln ContinentalLincoln Revives the Classic
(Unveiling at the LCT Show in Las Vegas this month!)Business Card Branding
Best Practices
Show Marketing: How Attending the BIG Show
Can MAKE You Money
See The 2016 ALL-NEW Vehicle Line UpGalore!
Eye Candy
Introducing LCTconnectSee page 12
for details
Introd cing
NEW NETWORKING
TOOL!
MARKET REACH
circulation: 11,5791
e-newsletter: 10,0224
visits: 40,5151
pageviews: 90,9911
DEMOGRAPHICS2
Serves the luxury ground
transportation industry,
including chauff eured
transportation and charter
and tour bus industries.
TBB 11201 - SBF Cover - Final.indd 1 3/14/16 3:55 PM
A BOBIT PUBLICATION
FLEETMANAGEMENT & MAINTENANCE MAGAZINE FOR SCHOOL TRANSPORTATION FLEETS
SINCE 1956
APRIL/MAY 2016 I VOL 62 • NO 4 I SCHOOLBUSFLEET.COM
How to Bolster School Bus Facility Security
How Perley Thomas Built a School Bus Dynasty
Plus: 8 Festive Photos From Love the Bus!
Growing District Steps Up Driver Recruitment, Fleet Replacement
OFFICIAL SOURCE
NEWS & VIEWSNAPT
E
OFFICIAL SOURCE
ADVOCACY IN ACTIO
N
NSTA
Charles Poland Law Spurs Security Changes
EXCLUSIVE
MARKET REACH
circulation: 25,2671
e-newsletter: 20,7524
visits: 95,9071
pageviews: 282,5481
DEMOGRAPHICS2
Serves the fi eld of pupil
transportation - to public and
private school, contractor
companies, government
agencies, Head Start agency,
associations, consulting fi rms,
manufacturer/suppliers, and
school bus distributors.
F O R T R A N S I T & M O T O R C O A C H B U S I N E S S
A BOBIT PUBLICATION | WWW.METRO-MAGAZINE.COM
No. 7 Subway Now Arriving to Link N.Y.’s Hudson Yards
Midwest Coach Co. DeliversHigh-Quality Experiences
How Seating Designs Rethink Customer Needs
FAST ACTTAKEAWAYS:
What You Need to Know5Fare System Tech Trends
MARKET REACH
circulation: 22,4931
e-newsletter: 19,1504
visits: 39,2243
pageviews: 70,1473
DEMOGRAPHICS2
Serves the fi elds of public bus
systems, private/specialty/tour
and charter bus companies,
public multimodal systems,
passenger rail transit, local,
regional, state, provincial,
and federal government,
consultants, engineers, and
architects related to the
industry, and manufacturers
or suppliers of urban
transportation equipment.
www.PoliceMag.comA BOBIT PUBLICATION
$5.00
VOLUME 40, NUMBER 5MAY 2016
®
THE MANY HAZARDS OF
MOONLIGHTING
WHAT TO LOOK FOR IN A FLASHLIGHT
ANIMAL ACTIVITY
AT CRIME SCENES
ARE
READY FOR DUTY?
PISTOLOPTICS
MARKET REACH
circulation: 46,0691
e-newsletter: 38,2844
visits: 541,8741
pageviews: 869,9111
DEMOGRAPHICS2
Serving the law enforcement
community, including
municipal, county, state,
federal, private/security,
academy/school/training
center, police equipment
manufacturers, dealers
and corrections.
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2017 MEDIA KIT & PLANNING GUIDE
FLEET GROUPFLEET GROUP BRAND MAP
MAGAZINESOur 7 dedicated fleet magazines cover the
entire fleet spectrum from cars to light,
medium, and heavy duty trucks, from
commercial fleets to public sector and
rental fleets, and from fleets
of 5 units up to fleets of
50,000 units.
EMAIL MARKETINGWe’ve developed a highly targeted, segmented, and
engaged list of potential buyers for your products. Use
our email design and deployment services to push your message out.
We can develop creative, optimize your creative, or simply deploy your
creative to our finely honed list.
FLEET-CENTRAL.COMThe hub of all that is fleet, whether managing
a large or small fleet, government or truck
fleet, you’ll find the audience you’re targeting
at one of our fleet sites, which include
Government-Fleet.com, Automotive-Fleet.com,
WorkTruckOnline.com,
FleetFinancials.com,
BusinessDriver.com,
AutoRentalNews.com,
BusinessFleet.com, and
TruckingInfo.com.
ONLINENo marketing approach is
complete without an online
presence. Our family of fleet
websites and e-newsletters gives our
fleet industry partners an opportunity
to get their marketing message in
front of over 100,000 fleet industry
decision makers.
DIGITAL EDITIONSWe digitize and distribute every
issue, ensuring extended reach
of your advertising. The digital version can
be linked to your website, and you can insert
additional pages in the digital version for
custom distribution.
E-NEWSLETTERWe publish multiple
e-newsletters to push
out the latest news, ensuring
traffic to your ad on our website and
coverage of topics important to you.
EVENTSWe produce several national events dedicated to meeting
the needs of commercial, public sector, and rental fleet
operators. Each year we put thousands of fleet buyers
in touch with leading fleet industry vendors with our con-
ferences which include Fleet Technology Expo, Govern-
ment Fleet Expo & Conference, Conference of Automotive
Remarketing, Fleet Safety Conference, International Car
Rental Show, Auto Rental Summit, Global Fleet Manage-
ment Conference, and Work Truck eXchange.
ONLINE LEARNINGAvail yourself of our turnkey
webinar services. We can handle
an online training program from concept to
completion, or we can do any component you
need our assistance with. Talk to us about the
topics our users are most interested in and
how to turn that interest into genuine leads for
your company.
Fleet-Central.com
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2017 MEDIA KIT & PLANNING GUIDE
FLEET GROUPBRAND OVERVIEW
Conference of Automotive Remarketing
carconference.com
International Car Rental Show
internationalcarrentalshow.com
Government Fleet Expo & Conference
governmentfleetexpo.com
Global Fleet Conference
globalfleetconference.com
Fleet Safety Conference
fleetsafetyconference.com
Auto Rental Summit
autorentalsummit.com
Fleet Technology Expo
fleettechnologyexpo.com
Work Truck Exchange
worktruckex.com
> Automotive Fleet
> Fleet Financials
> Business Fleet
> Work Truck
> Government Fleet
> Heavy Duty Trucking
> Auto Rental News
PUBLICATIONS TRADE SHOWS AND CONFERENCES
WEBSITES
A BOBIT PUBLICATION I WWW.AUTOMOTIVEFLEET.COM I JANUARY 2016 VOL. 55, NO. 1NETS SAFETY RESEARCH P28 WHEELS RESULTS+ P40
THE CHALLENGE OFEXECUTIVE FLEETS
UNION LEASING FOCUS: STEADY, SUSTAINABLE GROWTH
ARE DRIVERS AWARE OF NO SPARE TIRE?
L AT E S T T R E N D S I N
COMMERCIAL OMMERCIAFLEET POLICIES
VAN SAFETY PAGE 32 ■ REDUCE WORKERS’ COMP PAGE 40
THE NUMBER 1 RESOURCE FOR VOCATIONAL TRUCK FLEETS ■ WWW.WORKTRUCKONLINE.COM ■ AUGUST 2016 ■ VOL. 10, NO. 8
Spec’ing Trucks ForMaximumProductivity
INNOVATING UPFITS FOR TRUCK & VAN FLEETS
LONG-TERM IMPACT OF EXTENDED
REPLACEMENT CYCLES
INNOVATING UPFITS FOR TRUCK & VAN FLEETS
LONG-TERM IMPACT OF EXTENDED
REPLACEMENT CYCLES
T H E M A G A Z I N E F O R E X E C U T I V E V E H I C L E M A N A G E M E N T A B O B I T P U B L I C A T I O N
CALCULATING REPLACEMENT
CYCLES 6
FUEL-REDUCTION INITIATIVES
CONNECTED
FLEETS & TELEMATICS
®
WESTERNREFININGSTANDARDIZESPROCESSES
2016 JULY / AUGUST • VOL. 14 • NO. 5
MANAGING PUBLIC SECTOR VEHICLES AND EQUIPMENT WWW.GFLEET.COM
REAGAN NAMED FLEET MANAGER OF THE YEAR p10
CITY OF COLUMBUS NAMED NO. 1 FLEET p14
RECOGNIZING THE LEADING FLEETS p20
BONANSINGA EARNS LIFETIME ACHIEVEMENT AWARD p32
HONORSISSUE
O STHE
MEET SOME OF TRUCKING’S BEST AND BRIGHTEST LEADERS
ISUZU NPRTEST DRIVE
SURVEYINGTHE 6x2 LANDSCAPEDATA AND CONNECTIVITY IN THE MODERN SHOP
DRY VAN TRENDS
MEET SOME OFOOOO TRUCKING’SGGGGG BESTSSSSINNOVATORS
MARCH 2016
HDT THE FLEET BUSINESS AUTHORITY
H E A V Y D U T Y T R U C K I N G
> fleet-central.com
> automotive-fleet.com
> businessfleet.com
> fleetfinancials.com
> government-fleet.com
> vehicleremarket.com
> worktruckonline.com
> greenfleetmagazine.com
> autorentalnews.com
> truckinginfo.com
5
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2017 MEDIA KIT & PLANNING GUIDE
FLEET GROUPPUBLISHER’S LETTER
Sherb Brown
Vice-President of
Bobit Business Media
& Group Publisher,
Fleet Group
BOBIT BUSINESS MEDIA has served the fleet market for over 50 years.
Beginning with Automotive Fleet in 1961, Bobit’s Auto Group has grown
to seven fleet magazines, eight conferences and tradeshows, eight fleet
industry web sites, and sixteen e-mail newsletters. We cover the fleet market
from top to bottom — whether you are targeting commercial or government
fleets; fleet managers, fleet drivers, or senior financial executives; fleets of 10
vehicles or fleets of 10,000 vehicles.
OUR PEOPLE
Our editors and publishers collectively have more than 100 years of fleet
publishing experience. They have the insight, knowledge, experience, and
industry contacts to identify and report market trends. They also serve on
many industry association boards and are frequently called on to speak at
industry events. They are devoted to producing magazines, tradeshows,
and web sites that deliver high-quality content for the entire fleet market.
OUR MAGAZINES
Our six fleet magazines cover the entire spectrum of the fleet market. We
reach more than 250,000 fleet industry decision-makers every month with
Automotive Fleet, Business Fleet, Fleet Financials, Government Fleet, Work
Truck, and Heavy Duty Trucking. Our magazines have won countless awards
for groundbreaking editorial and graphic design.
OUR EVENTS
Our events department has worked for more than two decades to build the
highest quality conferences and expositions for the fleet market. CAR,
The Conference of Automotive Remarketing, is the largest annual gathering
of fleet and remarketing professionals from across North America. GFX, The
Government Fleet Expo & Conference is the largest national show designed
for federal, state, and local fleet decision-makers. Fleet Technology Expo is an
expansion of Green Fleet Conference, its designed for fleets across industries
looking to improve operational efficiencies. Fleet Safety Conference brings
together top fleet industry safety experts. The Global Fleet Conference
is designed exclusively for managers of the world’s largest multinational
commercial fleets. New this year, Work Truck Exchange brings industry
thought leaders together to explore essential components of creating and
maintaining efficient and effective light and medium-duty truck and van fleets.
OUR WEB SITES
Fleet-Central.com, which includes web sites for Automotive Fleet, Business
Fleet, Fleet Financials, Government Fleet, Work Truck, Auto Rental News, and
Green Fleet is the fleet industry’s most popular portal for current events
and information. Our Web-dedicated editorial staff spends hours each day
searching for, developing, and posting current fleet and automotive industry
news and analysis on fleet-central.com. Each month, there are over 150,000
user sessions on fleet-central.com.
OUR E-NEWSLETTERS
Our nine e-newsletters are delivered via e-mail each week to more than
70,000 fleet industry decision-makers. Our newsletters provide current
events and late-breaking news to the desktops of the market leaders.
Our readers and our marketers have come to trust us to provide them with
the highest quality print, electronic, and interactive media. We pride ourselves
on providing the most effective integrated marketing solutions to the fleet
industry’s suppliers and vendors. We look forward to working with you on
all your fleet marketing needs.
Sincerely,
Sherb Brown
Vice-President of Bobit Business Media
& Group Publisher, Fleet Group
6
2017 MEDIA KIT & PLANNING GUIDE
VISIT US AT > AUTOMOTIVE-FLEET.COM
AUTOMOTIVE FLEET PROFILE & CIRCULATION
Serving all fleets in all segments operating 15+ vehicles. Since 1961, considered the “bible” for this medium- to large-size fleet market.A BOBIT PUBLICATION I WWW.AUTOMOTIVEFLEET.COM I MAY 2016 VOL. 55, NO. 5
GM’S FOCUS ON COMMERCIAL FLEET
FORD REINVIGORATES GLOBAL STRATEGY
ORIGIN STORY: TOTAL FLEET MANAGEMENT
FLEETSSSAVEFUEL & MONEY
AVOIDING REAR-END COLLISIONS P38 CAR 2016 P44
TOP 300 COMMERCIAL FLEETS
TOP 100 COMMERCIAL TRUCK FLEETS
TOP 50 GREEN FLEETSTOP 50 EXECUTIVE FLEETS
A BOBIT PUBLICATION WWW.AUTOMOTIVEFLEET.COM FLEET 500 VOL. 55, NO. 6
MAGAZINE PROFILE
DISTRIBUTION: 14 times per year
Editorial Focus: To report, analyze, and interpret fleet
industry information, news, market research and data,
developments, resources, trends, and applications relating
to fleet management including vehicle leasing, purchasing,
remarketing, maintenance, funding, operations, costing,
and utilization. Automotive Fleet is dedicated to fostering
and supporting fleet management professionalism through
cost-efficiency, productivity, and resource allocation in all
aspects of vehicle and asset management.
Automotive Fleet Subscribers: Those who administer
and manage fleets of cars, vans, and trucks — within
private and public sector entities. Fleet managers’
responsibilities include fleet financing, oversight,
maintenance, tracking, and repair. Some companies
outsource to other companies that specifically provide
fleet management and leasing solutions.
AVERAGE FLEET SIZE: 265 vehicles2
1 June 2016 BPA Brand Report2 Publisher’s own data
1000+ 251 Fleets
226,400 Cars + 905,100 Trucks = 1,131,500 Total Vehicles
500-999 1,683 Fleets
227,500 Cars + 674,300 Trucks = 901,800 Total Vehicles
100-499 4,710 Fleets
123,600 Cars + 548,200 Trucks = 671,800 Total Vehicles
15-99 12,480 Fleets
71,200 Cars + 179,300 Trucks = 250,500 Total Vehicles
Total Commercial Fleets 19,124 Fleets
648,700 Cars + 2,306,900 Trucks = 2,955,600 Total Vehicles
5-14 (Non-Fleet) 428,000 Fleets
982,500 Cars + 2,250,300 Trucks = 3,232,800 Total Vehicles
TOTAL COMMERCIAL & NON-FLEETS 447,124 Fleets
1,631,200 Cars + 4,557,200 Trucks = 6,188,400 Total
CENSUS OF THE U.S. COMMERCIAL & LOCAL FLEET MARKET2
CIRCULATION
Source: Bobit Fleet Group Research Department 2015 (Includes corporate and utility fl eets only.“Trucks” include trucks, vans, and SUVs.)
COMMERCIAL
GOVERNMENT
UTILITY
FLEET MANAGEMENT
RENTAL
OTHERS ALLIED TO THE FIELD(Vehicle manufacturing/fi nancial, Vehicle dealer,
Remarketer, Auto industry supplier)
TOTAL CIRCULATION
23,1731
e-newsletter: 17,3391
Visits: 111,0051
Page views: 253,2761
15,8851
3,6051
9331
6171
511
2,0821
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Automotive-Fleet.com
With daily news and feature updates from all facets of the fleet industry,
automotive-fleet.com, is your comprehensive site for the most recent happenings in the
market. Packed with useful statistics, fleet incentives, a fuel cost calculator, a directory
of key fleet suppliers, industry calendar, executive vehicle showroom, in-depth vehicle
specifications, and how-to articles, automotive-fleet.com is an essential tool for anyone
allied to the fleet industry.
FOR A FULL LIST OF ONLINE ADVERTISING OPPORTUNITIES AND RATES, GO TO MEDIAKIT.AUTOMOTIVE-FLEET.COM
ISSUE EDITORIAL FOCUS AD CLOSE/
MATERIAL DUE
January Executive Fleet Management 12/1/16 • Best Practices in Executive Fleet Management 12/6/16
February State of the Art Fleet Technology 1/4/17 • Safety/Productivity/Telematics Tools 1/9/17
March Maintenance Management 2/1/17 • Annual Fleet Maintenance Cost Survey 2/6/17
Bonus Distribution: CAR 2017
Bonus Fleet 500 3/29/1714th Issue Top 300 Commercial Fleets 4/3/17
April NADA FMI Issue 3/6/17 • State of the U.S. Commercial Fleet Management 3/9/17 • Fleet Manager Salary Survey
Bonus Distribution: NAFA I&E 2017
May Fuel Management 4/5/17 • Proven Strategies to Signifi cantly Reduce Fuel Spend 4/10/17
June Fleet Safety Programs 5/3/17 • Best Practices in Fleet Safety and 5/8/17
Accident Management
ISSUE EDITORIAL FOCUS AD CLOSE/
MATERIAL DUE
Fact Book Annual Buyers’ Guide 5/18/17 5/23/17
July 2018 Buying Intention 6/1/17 • Forecast of 2018 Commercial Fleet Buying Intentions 6/6/17 • Industry Report Card
August Accident Management 7/5/17 • Annual Accident Management Study 7/10/17
September Remarketing Strategies 8/3/17 • Forecast of Fleet Remarketing Market 2017-2018 8/8/17 • Courtesy Delivery Benchmark Survey
Bonus Distribution: AALA, AFLA, NAAA
October Fleet Management Recognition 9/5/17 • 2017 Professional Fleet Manager Award Winner 9/8/17 • Fleet Hall of Fame Inductees • 2017 Model Order-to-Delivery Survey
November Operating Costs 10/5/17 • Annual Operating Cost Survey 10/10/17
December Car and Truck of the Year 11/1/17 • 2017 Fleet Car and Truck of the Year Award Winners 11/6/17 • Top 100 Truck Fleets
2017 4-COLOR AD RATES (PRINT)
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2017 MEDIA KIT & PLANNING GUIDE
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MAGAZINE PROFILE & CIRCULATION
MAGAZINE PROFILE
DISTRIBUTION: 7 times per year
Editorial Focus: To educate the target audience on
more economical and efficient ways of operating small
fleets, and inform the audience of the latest vehicles,
products, and services available to small companies.
Business Fleet covers the universe of the U.S. fleets of
10-50 vehicles.
Business Fleet Subscribers: Primarily business owners
or managers in charge of their company’s fleets of cars,
trucks, and vans.
1 June 2016 BPA Publisher’s Statement2 Publisher’s own data
BUSINESS FLEET COVERS THE UNIVERSE OF U.S. FLEETS WITH 10-50 VEHICLES
Smaller Fleet Advantages
> Commercial buyers are more aware of value and appreciate personal
relationships with manufacturers through local dealers.
> Small- and medium-size businesses are aggressively expanding.
> Highline, full-size cars, and executive luxury and near luxury vehicles are more
prevalent than in larger fleets.
> Niche marketing via Business Fleet is a very effective way to reach this less
competitive segment of the fleet market.
> 69% have executive/luxury vehicles in service.2
Covers universe of 10 to 50 vehicle fleets in the commercial sector. Predominantly sold, serviced, and financed by factory dealers
and regional independent lessors.
SPECIAL SEGMENT: DEALER SOLD & SERVICED> The 10-50 fleet segment is primarily the domain of the manufacturer’s
dealer network. Major lessors have aggressively entered this market,
which has created a need for promotional support.
CIRCULATION
Local commercial business fleets are
managed by business owners and
executives with purchasing power.
LOCAL COMMERCIAL COMPANIES
43,3401
FLEET RANGE
10-50VEHICLES1
TOTAL VEHICLES IN OPERATION
1,707,0002
TOTAL NEW PURCHASES PER YEAR
590,0002
(180,000 cars, 410,000 trucks, vans, and SUVs.)
TOP 8 INDUSTRY SEGMENTS2
1 Construction: 9,919
2 Manufacturing: 5,762
3 Services: 5,339
Agriculture/Mining/Chemical: 4,075
5 Retail/WholesaleTrade: 3,951
6 Utilities: 2,899
7 Transportation: 2,189
8 Food Production/Distribution: 1,594
- Other: 8,0384
9
2017 MEDIA KIT & PLANNING GUIDE
VISIT US AT > BUSINESSFLEET.COM
2017 EDITORIAL CALENDAR
BusinessFleet.com
Designed just for companies that
operate 10-50 vehicles. The audience is
primarily business owners or managers
in charge of their company’s fleets of
cars, trucks and vans. Breaking news
highlights the latest stories, while
Executive Showroom features a new
selection of vehicles for each issue. Our
Fuel Management page shows easy and
efficient ways to reduce fuel costs, and
the Selector Index helps you determine
the actual cost of owning and running a
particular vehicle.
ISSUE EDITORIAL FOCUS AD CLOSE/
MATERIAL DUE
January/ • How to Make More Money When Selling Fleet 12/12/16February • Dividing Fleet Duties in Small Companies 12/15/16
March/ • Vehicle Recall Best Practices 2/14/17April • Which Vehicles Off er Lowest CO2 Emissions 2/17/17
and Great TCO?
May/June • Spec’ing the Pickup: 1/2-, 3/4- or 1-ton? 4/18/17 • Teach Your Drivers to Be Better 4/21/17
Company Ambassadors
Buyer’s • Listing of auto manufacturers, fl eet management, 5/22/17Guide 17 fuel management, remarketers, suppliers 5/25/17 • Statistics/Operating Costs
July/ • New Techniques to Prevent Drowsy Driving 6/14/17August • How to Introduce Telematics to Employees 6/19/17
September/ • Spec’ing the Van (with too many options) 8/16/17October • How to Negotiate With Your Fleet Dealer 8/21/17
November/ • Driver Responsibilities for Preventative Maintenance 10/19/17December • Should You Allow Drivers to Take Vehicles Home? 10/24/17
2017 4-COLOR AD RATES (PRINT)
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FOR A FULL LIST OF ONLINE ADVERTISING OPPORTUNITIES AND RATES, GO TO MEDIAKIT.BUSINESSFLEET.COM
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2017 MEDIA KIT & PLANNING GUIDE
VISIT US AT > FLEETFINANCIALS.COM
MAGAZINE PROFILE & CIRCULATION
MAGAZINE PROFILE
DISTRIBUTION: 6 times per year
Editorial Focus: Published to give top financial
management at major corporations a significant and
identifiable single resource of information that affects
executive decisions on fleet operations. Provides
management-directed analytical features that address
core issues affecting profitability and productivity
objectives. Fleet Financials is a rich resource of specialized
management information needed to plan, control, and
allocate vehicle assets and the people who use and
operate them.
Fleet Financials Subscribers: Fleet Financials’
audience is developed and indexed from the audience
of Automotive Fleet. Titles include CEO, Executive
Vice President, CFO, Senior Executives in Finance,
Sales & Marketing, Human Resources, Purchasing, Risk
Management, and Administrative Management areas of
the largest U.S. fleets. Senior management of companies
exert as much, if not greater, influence over fleet policy as
does the fleet manager.
AVERAGE FLEET SIZE: 536 vehicles2
T H E M A G A Z I N E F O R E X E C U T I V E V E H I C L E M A N A G E M E N T • A B O B I T P U B L I C A T I O N
LEVERAGE FLEET VEHICLE PURCHASING
JULY / AUGUST 2016 • VOL. 30 NO. 4WWW.FLEETFINANCIALS.COM
®
BEST PRACTICESIN FUEL
MANAGEMENT
HOW TO OPTIMIZE FLEET SAFETY
4 NOMINEES FOR FLEET EXECUTIVE
OF THE YEAR
HOW TO
T H E M A G A Z I N E F O R E X E C U T I V E V E H I C L E M A N A G E M E N T A B O B I T P U B L I C A T I O N
MAY / JUNE 2016 • VOL. 30 NO. 3WWW.FLEETFINANCIALS.COM
®
50 TIPS TO CUT FUEL SPENDHOW TO IMPLEMENT
FUEL HEDGING
OPEN-END VS. CLOSED-END LEASING
SUCCESSFUL VEHICLE RECOVERY STRATEGIES
TOP 8 INDUSTRYSEGMENTS
2
1 Construction: 3,072
2 Services: 2,245
3 Manufacturing: 1,876
4 Transportation/General Freight: 1,353
5 Retail/Wholesale Trade: 1,256
6 Utilities: 1,139
7 Agriculture/Mining/Chemical: 846
8 Other: 6,2931 June 2016 BPA Publisher’s Statement2 Publisher’s own data
INDUSTRY FLEET STUDY MEASURES EXECUTIVE APPROVAL
2
> Fleets of Over 200 Vehicles
Recent Automotive Fleet research shows that senior management influence is
critical to the operation of most fleets with more than 200 vehicles.
> Vehicle Selection
Senior management influences vehicle selection at 68% of fleets with more than
200 vehicles.
> Fuel Management
Senior management influences the decision to outsource fuel management and
vendor selection at 84% of fleets with more than 200 vehicles.
> Fleet Management and Leasing
Senior management influences the selection of fleet management vendors at
88% of fleets operating more than 200 vehicles.
65%of fl eets with
more than
200 vehicles
use a purchasing
committee to
make all fl eet
vendor decisions.
Designed exclusively for all large (200+) commercial fleets. Circulation includes professional fleet managers and executive
corporate management.
CIRCULATIONCORPORATE AND
EXECUTIVE MANAGEMENT
FLEET MANAGEMENT
FINANCIAL MANAGEMENT
OTHERS RELATED TO THE TRADE
TOTAL
1,2491
18,1261
3,3541
2131
13,3101
11
2017 MEDIA KIT & PLANNING GUIDE
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2017 EDITORIAL CALENDAR
FleetFinancials.com
Provides daily news and features
to top fleet executive management,
addressing core issues affecting
profitability and productivity objectives.
A rich resource of specialized
management information needed
to plan, control, and allocate vehicle
assets and the people who use and
operate them.
ISSUE EDITORIAL FOCUS AD CLOSE/
MATERIAL DUE
January/ • How to Audit the Eff ectiveness of 12/12/16February Your Fleet Department 12/15/16 • Analyzing RFPs to Find the Right Supplier
March/ • Best Practices in Accident Management 2/10/17April & Safety Programs 2/15/17 • Analyzing Your Sourcing Alternatives
May/ • Fuel Expense Reduction Programs that Work 4/13/17June • Assessing Driver Reimbursement Options 4/18/17
July/ • Fleet Funding Options 6/13/17August • Reducing Preventable Accidents 6/16/17
September/ • Eliminating Hidden Fleet Liability Exposure 8/15/17October • Optimizing Fleet Management via Telematics 8/18/17
November/ • Taking Fleet Productivity to the Next Level 10/16/17December • 2017 Fleet Executive of the Year 10/19/17
2017 4-COLOR AD RATES (PRINT)
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T H E M A G A Z I N E F O R E X E C U T I V E V E H I C L E M A N A G E M E N T • A B O B I T P U B L I C A T I O N
MEETING THE CHALANGE OF
SEPTEMBER / OCTOBER 2016 • VOL. 30 NO. 5WWW.FLEETFINANCIALS.COM
3 EASY PERSONAL-USE
CALCULATIONS
HOW TO COMBAT MILEAGE
FRAUD
®
DEPRECIATION
CROSSOVERS GAIN GROUND
FOR A FULL LIST OF ONLINE ADVERTISING OPPORTUNITIES AND RATES, GO TO MEDIAKIT.FLEETFINANCIALS.COM
T H E M A G A Z I N E F O R E X E C U T I V E V E H I C L E M A N A G E M E N T A B O B I T P U B L I C A T I O N
FOCUSING ON THE RIGHT KPIS
PROTECTING DRIVER PRIVACY
REDUCING FLEET ACCIDENT COSTS
®
Celebrating Ourth
Anniversary
12
2017 MEDIA KIT & PLANNING GUIDE
VISIT US AT > GOVERNMENT-FLEET.COM
MAGAZINE PROFILE & CIRCULATION
e-newsletter: 15,3131 • Visits: 48,0051 • Page views: 100,9111
UNITS IN OPERATION (FLEETS OF 15 OR MORE VEHICLES)2
Providing cutting edge information to government fleet
decision-makers at the federal, state, and local levels
throughout the U.S. market.
MAGAZINE PROFILE
DISTRIBUTION: 8 times per year
Editorial Focus: Government Fleet is dedicated to serving
the needs of public sector fleet management, which
includes those readers who manage city, county, state,
regulatory agency, and federal fleets. The editorial is
focused on managing centrally maintained fleet operations
comprised of highly diversified assets. The editorial content
covers a variety of fleet management needs, such as vehicle
acquisition, maintenance management and equipment, tax-
exempt fuel management programs, ground maintenance
equipment, heavy construction equipment such as graders
and grinders, technician training, warranty recovery
management, and remarketing.
Government Fleet Subscribers: Government Fleet’s
audience consists of all levels of management involved in
operating a public sector fleet operation.
AVERAGE FLEET SIZE: 169 vehicles2
1 June 2016 BPA Publisher’s Statement2 Publisher’s own data
CIRCULATION1
2016 MAY • VOL. 14 • NO. 3
DOES
ACTUALLY YIELD SAVINGS?
MANAGING PUBLIC SECTOR VEHICLES AND EQUIPMENT
USE OF DRONES ON THE RISE p14
HOW TO IMPLEMENT A NEW FUEL SYSTEM p18
JOIN THE BEST & BRIGHTEST AT GFX p26
WWW.GFLEET.COM
DODODODODODDOESESESESESEESESPARTSACACACACCACCTUTUTUTUTUALALALALALLYLYLYLYLY YYYYYIEIEIEIEIELDLDLDLDLD
PPPPPPAAAARRRRRRTTTTTTSSSSSSOUTSOURCING
p12
s p16
p20
CARS LT. TRUCKS/ MED. TRUCKS TOTAL
VANS/SUVS
Federal 173,445 259,401 69,973 502,819
State 298,132 365,018 144,472 807,622
City 440,564 405,576 177,557 1,023,697
County 254,253 215,193 87,058 556,504
TOTAL 1,288,854 1,295,555 515,165 2,999,574
Federal 474
State 1,995
City 7,470
County 4,892
1
2
3
4 4
1
4
2
3
18,0001
PRINT TOTAL
23,9851
PRINT AND DIGITAL TOTAL CIRCULATION
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Government-Fleet.com
Government Fleet’s audience consists
of all levels of management involved in
operating a public sector fleet operation.
www.government-fleet.com provides
timely news and industry updates to
government fleet decision-makers
at the federal, state, and local levels
throughout the U.S. market.
ISSUE EDITORIAL FOCUS AD CLOSE/
MATERIAL DUE
January/ • Clean Vehicles & Technology 12/2/16February • Motor Pool Operations 12/7/16
March/ • Data Management 2/2/17April • Improving Effi ciency 2/7/17
May • Outsourcing/Insourcing 4/6/17 • Fuel Management 4/11/17
June Government Fleet Expo Issue 3/20/17 • Succession Planning 3/23/17 • Technician Training
July/ The Honors Issue 6/26/17August • Public Sector Fleet Manager of the Year 6/29/17 • Leading Fleets • Hall of Fame Inductees
September Industry Handbook 8/4/17 • Benchmarking Statistics 8/9/17 • Bright Ideas
October • Telematics 9/7/17 • Best Practices in Remarketing 9/12/17
November/ • Asset Procurement 10/6/17December • Maintenance Management 10/11/17
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2016 SEPTEMBER • VOL. 14 • NO. 6
MANAGING PUBLIC SECTOR VEHICLES AND EQUIPMENT WWW.GFLEET.COM
WHAT’S NEW IN FLEET MANAGEMENT
1/3 OF FLEETS INSOURCE
MAINTENANCE & REPAIR WORK
FLEET PROFESSIONALS ON: VEHICLE REPLACEMENTS, ADDING
TECHNOLOGY, RECRUITING TECHNICIANS, GREENING MANDATES & MORE
56% OF FLEETS HAVE INCREASED
BUDGETS
POLICE VEHICLES HAVE HIGHEST
UTILIZATION
13 WAYS TO IMPROVE
YOUR FLEET
➜ EQUIPMENTMOWER TRENDS
FROM FLEET MANAGERS p12
IMPROVING CUSTOMER SERVICE WITH
p16
5 STEPS FOR p22
REMARKETING
‘GREEN’ VEHICLES
FROMM
VEHIIICCCCCC
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2017 MEDIA KIT & PLANNING GUIDE
VISIT US AT > WORKTRUCKONLINE.COM
WorkTruckOnline.com2
Work Truck magazine targets 57,000 light-, medium-, and heavy-duty truck; and van fleet
managers. Work Truck’s audience consists of all levels of management involved in operating a
light-, medium-, and heavy-duty truck; and van fleet operation.
Serving the needs of light-, medium-, and heavy-duty truck and van fleet managers who manage commercial and vocational fleets including, but not
limited to, construction, service, distribution, utility, telecom, energy, retail, agricultural, mining, refuse, manufacturing, and government operations.
TRANSMISSION TEST DRIVE, PAGE 46 I C02 & IDLE REDUCTION, PAGE 56THE RESOURCE FOR MANAGERS OF CLASS 1-7 TRUCK FLEETS ■ WWW.WORKTRUCKONLINE.COM ■ MARCH/APRIL 2015 ■ VOL. 9, NO.2
HOW TO BE FUEL SMART
MAKE TRUCKS MORE PRODUCTIVE
LOWERINGACCIDENT RATES
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MAGAZINE PROFILE DISTRIBUTION: 12 times per year
Editorial Focus: Work Truck is focused on
serving the needs of light-, medium-, and heavy-
duty truck; and van fleet managers who manage
commercial and vocational fleets including,
but not limited to, construction, service,
distribution, utility, telecom, energy, retail,
agricultural, mining, refuse, manufacturing, and
government operations. The editorial focus is
on managing all fleet operations comprised
of highly diversified vehicle and equipment
assets. Editorial content covers a variety of
fleet management needs such as upfitting,
vehicle acquisition, maintenance management,
leasing and rental, engines and transmissions,
fuel management, telematics, suspensions,
lubricants/oils, remarketing, and truck
equipment such as lifts, cranes, snow plows,
truck caps, and service bodies.
Subscribers: Work Truck’s audience consists of
all levels of management involved in operating
any type of commercial or vocational truck, van
fleet operation.
FLEET SIZE: Range: 10-70,000 vehicles2
1 June 2016 BPA Publisher’s Statement2 Publisher’s own data
TOP 12 INDUSTRY SEGMENTS2
PRINT CIRCULATION1
Work Truck magazine targets nearly
50,000 light- and medium-duty truck, van,
and SUV fleet managers.
> Commercial/ 30,2961
Corporate
> Utility 1,2071
> Government 2,1911
> Fleet Management 3861
> Industry Supplier 4151
> Other 13,1351
Print & Digital 47,6301
Total Circulation
MAGAZINE PROFILE & CIRCULATION
Construction: 21%
Commercial: 3%
Government: 8%
Utilities: 4%
Services: 21%
Sanitation/Refuse/Recycling: 2%
Manufacturing: 7%
Petroleum: 4%
Retail/Wholesale Trade: 8%
Food Production/Distribution: 7%
Transportation/General Freight: 13%
Agriculture/Mining/Chemical: 2%
15
2017 MEDIA KIT & PLANNING GUIDE
VISIT US AT > WORKTRUCKONLINE.COM
LIGHT- & MEDIUM-DUTY TRUCKS
TOTAL ANNUAL FLEET REGISTRATIONS
1
JOB TITLE/FUNCTION
1
1 Corporate/ExecutiveManagement: 60%
2 Fleet Administrator/Manager: 14%
3 Operations Management: 4%
4 Maintenance/ShopManagement: 3%
5 Other Manufacturing: 19%
1
5
4
2
3
2 Publisher’s own data
GROSS VEHICLE WEIGHT (GVW)1
CLASS 1 or 2 (10,000)
21,734
19,196
19,244
25,098
25,890
CLASS 3/4/5 (10,001-19,500)
CLASS 6 (19,501-25,000)
CLASS 7 (25,001-33,000)
CLASS 8 (33,000+)
TOTAL FLEET SIZE1
LESSTHAN 25
16,806500+
3,647100-499
10,84525-99
16,199
LIGHT TRUCKS
346,123
MEDIUM DUTY
307,406SUVs
571,028VANS
338,240
16
2017 MEDIA KIT & PLANNING GUIDE
VISIT US AT > WORKTRUCKONLINE.COM
ISSUE EDITORIAL FOCUS AD CLOSE/
MATERIAL DUE
January Fuel Management 12/16/16 • Best Practices in Fuel Management 12/21/16 • On-Site Fueling • What You Need to Know About Fluids:
Oil, Coolants & Additives
February Truck Specifi cations 1/19/17 • Optimizing Truck and Van Spec’ing 1/24/17 • Spec’ing Truck Engines and Transmissions • Do’s and Don’ts in Spec’ing Chassis and Suspension
March Technology/Telematics 2/15/17 • Best Practices in Fleet Telematics Implementation 2/21/17 • Who’s Who in Telematics Technology • How to Maximize Truck Security
April Latest Regulatory Compliance Issues 3/20/17 • Case Studies in Work Van Applications 3/23/17 • How to Minimize Worker’s Comp Claims • Vocational Focus: HVAC-Plumbing
May Fleet Cost Management 4/20/17 • Proven Cost Reduction Strategies 4/23/17 • What to Know Before Opting for
Full-Service Truck Leasing • Medium-Duty Truck of the Year Award Winner
2017 EDITORIAL CALENDAR
FOR A FULL LIST OF ONLINE ADVERTISING OPPORTUNITIES AND RATES, GO TO MEDIAKIT.WORKTRUCKONLINE.COM
ISSUE EDITORIAL FOCUS AD CLOSE/
MATERIAL DUE
June Replacement Cycling Strategies 5/19/17 • Medium-Duty Upfi tting Options 5/24/17 • Vocational Focus: Severe Service Industries • Truck Replacement Strategies
July Upfi tting and Auxiliary Equipment Applications 6/20/17 • How to Select and Spec Service Bodies 6/23/17 • Product Spotlight: Van Interior Upfi tters • Vehicle Graphics and Advertising • Legal Liability for Add-On Equipment
August Productivity Optimization 7/20/17 • How to Spec Trucks to Optimize Productivity 7/25/17 • Idle Reduction Programs • Vocational Focus: Pest Control Fleets
September Acquisition Best Practices 8/18/17 • How to Reduce Acquisition Costs 8/23/17 • Maximize Truck Resale • 20 Crucial Elements to Proper Truck Selection
October New 2018-MY Trucks 9/20/17 • 2018-MY Year Light- and Medium-Duty Trucks 9/25/17 • Factory Rack & Bin Options for Light- & Medium-Duty • Vocational Focus: Landscaping Fleets
November Replacement Tire Management 10/20/17 • State of the Commercial Truck Tire Market 10/25/17 • Product Showcase: High-Speed Linehaul,
Mixed Service & P&D Tires • Latest Innovations in Tire Retreading
December Safety and Accident Management 11/16/17 • How to Reduce Preventable Accidents 11/21/17 • Accident Management Best Practices • Assessment Programs to Identify At-Risk Drivers • Strategies to Minimize Driver Distraction
2017 4-COLOR AD RATES (PRINT)
12X RATE 6X RATE 1X RATE
1 page $11,130 $11,790 $12,080
1/2 page horizontal $7,130 $7,570 $7,910
1/3 page $6,190 $6,270 $6,410
1/4 page $5,130 $5,270 $5,400
17
VISIT US AT > FLEET-CENTRAL.COM
2017 MEDIA KIT & PLANNING GUIDE
FLEET GROUPWEBSITES
Fleet-Central.com serves as the central portal to Bobit Business
Media’s Fleet Group Websites. It features the latest news and stories
from all Bobit’s leading fleet magazines — Automotive Fleet, Business
Fleet, Fleet Financials, Government Fleet, Work Truck, Auto Rental News,
and Business Driver. A one-stop site for fleet managers and industry
professionals, Fleet-Central.com provides timely information for all
aspects of the fleet industry — from commercial and rental fleets to
utility and government fleets.
For a full list of online advertising opportunities and rates, please visit mediakit.fl eet-central.com
Automotive-Fleet.com
Average monthly page views: 253,2761
WorkTruckOnline.com
Average monthly page views: 168,9271
BusinessFleet.com
Average monthly page views: 23,4692
GreenFleetMagazine.com
Average monthly page views: 14,0172
FleetFinancials.com
Average monthly page views: 16,3192
AutoRentalNews.com
Average monthly page views: 84,9892
Government-Fleet.com
Average monthly page views: 100,9111
TruckingInfo.com
Average monthly page views: 546,0101
THE WEBSITE FEATURES:
> Comprehensive archives
> Up-to-the-minute news
> Targeted fleet channels
> Blogs and forums
> Online seminars and events
> Targeted e-newsletters
> Fleet TV
> Statistics and trends
• Case studies on best practices
• Vehicle depreciation calculator
• Fuel cost calculator
• Lease versus buy analysis
• Lifecycle cost calculator
1 June 2016 BPA Brand Report 2 Google Analytics
18
VISIT US AT > FLEET-CENTRAL.COM
2017 MEDIA KIT & PLANNING GUIDE
FLEET GROUPE-NEWSLETTERS
Heavy Duty Trucking eNews
Frequency: Monday-Friday
Number of Sends: 78,4491
Fuel Smarts eNews
Frequency: every Tuesday
Number of Sends: 18,3392
Technology Update
Frequency: every other Monday
Number of Sends: 24,3412
Equipment Reporter
Frequency: every Friday
Number of Sends: 43,6762
Automotive Fleet’s eNews
Frequency: 4x week, Monday-Thursday
Number of Sends: 17,3391
Global Fleet Management eNews
Frequency: 1st & 3rd Wednesday/mo.
Number of Sends: 1,4422
Business Fleet eNews
Frequency: every 1st and
3rd Thursday/mo.
Number of Sends: 5,4722
Government Fleet’s eNews
Frequency: every Monday
and Wednesday
Number of Sends: 15,3131
Equipment Guide
Frequency: 1st Tuesday/mo.
Number of Sends: 10,7732
Work Truck News
Frequency: every Tuesday and Thursday
Number of Sends: 25,8712
Medium Duty Truck News
Frequency: every Wednesday
Number of Sends: 22,9052
Utility Fleet News
Frequency: every other Monday
Number of Sends: 8,0732
Green Fleet eNews
Frequency: every 2nd Thursday/mo.
Number of Sends: 15,1012
Fleet Safety News
Frequency: every Tuesday
Number of Sends: 16,8652
Auto Rental Reporter
Frequency: every Wednesday
Number of Sends: 6,8862
Vehicle Remarketing Reporter
Frequency: every Monday
Number of Sends: 4,7262
1 June 2016 BPA Brand Report 2 Publisher’s own data
19
2017 MEDIA KIT & PLANNING GUIDE
FLEET GROUP
VISIT US AT > CARCONFERENCE.COM > (800) 576-8788
CONFERENCE OF AUTOMOTIVE REMARKETING
WHO SHOULD EXHIBIT AT THE CONFERENCE OF AUTOMOTIVE REMARKETING?
If your company is involved in any of the following
areas, then the Conference of Automotive
Remarketing is the one event where you need
to exhibit!
> Auctions
> Auction Networks
> Banks
> Body Shop Equipment Manufacturers
> Car Rental Companies
> Captive Acceptance Companies
> Commercial Leasing Companies
> Fleet Resale Dealers
> Insurance Companies
> Independent Used Car Dealers
> Manufacturer Certified Used Car Programs
> Non-Prime Finance Companies
> New Car & Truck Dealers
> On-Line Buying Services
> Residual Value Underwriters
> Recon & Appearance Marketers
> Remarketing Technology Vendors
> Sub-Prime Automotive Lenders
> Suppliers of Automotive Products
> Systems and Software Companies
> Used Car Guide Book Companies
> Vehicle Transportation Companies
EXHIBIT AND SPONSORSHIP SALES, CONTACTJONI OWENS (310) 533-2530;[email protected]
LEARN, SHARE, AND NETWORK!
The Conference of Automotive Remarketing (CAR) is mandatory for anyone
and everyone in the auction industry. CAR is where remarketing is defined and
connections are made.
CAR focuses on the current and future state of vehicle remarketing in the
U.S. and Canada. It is the only remarketing event that covers the full spectrum
of information and technology for the remarketing industry. CAR attracts
over 500 remarketing professionals from auctions, banks, manufacturers,
technology providers, and many more.
CAR brings the industry together to discuss today’s relevant topics:
> Processes. Streamlining and refining the used-car sales process.
> Technology. The latest products revolutionizing the industry.
> Benchmarking. Determining the right data to use.
> People. Connecting personally with customers to “take the pulse of
the marketplace” remains critical to understanding it.
MARCH 1-2, 2017 > PARIS LAS VEGAS
CONFERENCE OF
AUTOMOTIVEREMARKETING
20
2017 MEDIA KIT & PLANNING GUIDE
FLEET GROUP
VISIT US AT > INTERNATIONALCARRENTALSHOW.COM > (800) 576-8788
INTERNATIONAL CAR RENTAL SHOW
In conjunction withBrought to you by
WHAT THEY SAID
“The International Car Rental Show represents a great opportunity for our company to reach out to the global car rental market and I would strongly advise for all those who are serious about achieving international growth to participate.”RICHARD LOWDENCEO, Green Motion, U.K
“This is my fourth year exhibiting at the International car rental show and it was once again an excellent experience. I was able to network effectively with both new and previous clients. This year took full advantage of the infl ux of international attendees, to expand my company into new areas. I look forward to attending next year and recommend the show to anyone that services this industry.” MARK MAC ARTHUREastern Fleet Services, Bordentown, NJ
2016 EXHIBITOR SURVEY STATS
83%count on the show to
obtain new business
88%said it’s a cost-
eff ective opportunity
86%will exhibit at
future shows
WHO SHOULD EXHIBIT AT THE INTERNATIONAL CAR RENTAL SHOW?
> Affiliate Systems
> Consultants
> Auto Auctions
> Disability Rental Services
> Car & Truck Manufacturers
> Driver Record Verification
> Bus Manufacturers
> Financing
> Car Wash Suppliers
> Fleet Dealers
> Cellular Phone Services
> Franchise Systems
> Collection/Credit
Management
> Insurance and Risk
Management
> Truck Equipment
> Towing Equipment
> System Software
> Security Systems
> Reservation Systems
> Replacement Rentals
> Navigation Systems
> Independent Operators
ATTENDEE TITLES INCLUDE:
> CEO/President
> COO
> Director Customer Service
> Director Mobile Applications
> Executive Vice President
> Fleet Manager
> General Manager
> Marketing Manager
> Owner-Manager
> Sales Manager
> Senior Partner
> Vice President
EXHIBIT AND SPONSORSHIP SALES, CONTACTJONI OWENS (310) 533-2530;[email protected]
The International Car Rental Show has established itself as the global
marketplace for the auto rental industry. The conference content is specifically
developed to address the latest issues impacting the global automotive rental
market. Attendees from independent and franchised auto rental operations from
around the world are represented.
MARCH 27-29, 2017 > BALLY’S, LAS VEGAS
INTERNATIONAL
CAR RENTAL SHOW
21
2017 MEDIA KIT & PLANNING GUIDE
FLEET GROUP
VISIT US AT > GOVFLEETEXPO.COM > (800) 576-8788
GOVERNMENT FLEET EXPO & CONFERENCE
WHAT THEY SAID
“GFX continues to improve year over year
with an excellent blend of training and
networking activities. Attendance of the top
Government Fleet Managers adds extreme
value to the event.”BRIAN BOWDENGeneral Motors, Government Fleet Manager, Detroit, MI
“GFX 2016 packed in all the right people
and right information into a condensed yet
effective timeframe. Nashville was a great
venue and the attendee list was outstanding.
GFX is a can’t-miss event for GPS Insight!”JEREMY THACKERGPS Insight, Government Sales Manager - Southwest, Scottsdale, AZ
WHO SHOULD EXHIBIT AT GFX?
> Vehicle Manufacturers
– Cars
– Light- and Medium-Duty Trucks
– Alternative/Green/Electric Vehicles
> Equipment Manufacturers
– Grounds Maintenance
– Street Sweepers
– Construction Equipment
– Maintenance Equipment
– Vehicle Lifts
> Fleet Management and
Motorpool Software
> Green Fleet/Alternative Fuels
> Fuel Management/Cards
> GPS/Telematics Providers
> Maintenance Shop Suppliers
> Truck Equipment Suppliers
> Fleet Consultants
> Remarketers and Auto Auctions
> Leasing and Finance Companies
> Accident and Risk Management
> Navigation Systems
> Safety and Driver Training
TO LEARN MORE ABOUT OUR UNIQUE EXHIBIT AND SPONSORSHIP OPPORTUNITIES, PLEASE CONTACT YOUR SALES REPRESENTATIVE
THE PUBLIC FLEET MANAGER’S CONFERENCE
Government Fleet Expo & Conference is the only national conference designed solely for
public-sector fleet management professionals at the municipal, county, state and federal
levels. This unique conference and exposition is rapidly growing! Fleet attendance continues
to grow each year. See for yourself what’s getting everyone’s attention and be a part of GFX.
HENRY B. GONZALEZ CONVENTION CENTERSAN ANTONIO, TXJUNE 12-15, 2017 >
GOVERNMENT FLEETEXPO & CONFERENCE
22
2017 MEDIA KIT & PLANNING GUIDE
FLEET GROUP
VISIT US AT > FLEETSAFETYCONFERENCE.COM > (800) 576-8788
FLEET SAFETY CONFERENCE
Fleet Safety Award in conjunction with
Brought to you by the publishers of
GET IN FRONT OF THIS ENGAGED AUDIENCE OF PROFESSIONALS DEDICATED TO IMPROVING THE SAFETY OF THEIR FLEETS AND SIGN UP FOR A SPONSORSHIP TODAY!
WHAT ATTENDEES SAID
“The conference delivers high
value for our corporation.
Being a fleet accident prevention
technology innovator, I want to
expose Fleet Managers and the
EHS Management to the advanced
product solutions that they can
implement to retrofit existing
vehicle with the latest safety
technology.”STEPHEN WITTDirector, Premiere Services Fleet Solutions, Santa Fe Springs, CA
“First time attendee and my
expectations were completely met.
Great conference, presentations
were timely and very informative. I
enjoyed the amount of time being
able to meet with the vendors
and discuss and learn about
their products. I look forward to
attending next year’s conference.”BEVERLY CABLEFleet Administrator, Biosense Webster, Inc., Johnson & Johnson, Diamond Bar, CA
Fleet Safety Conference, now in its sixth year, attracts fleet, risk, safety,
EHS, sales and human resources managers for two days of expert-led
education on minimizing risk and reducing liability. The nation’s most
influential commercial- and public-sector fleet safety managers are
honored with the Fleet Safety Award, presented in conjunction with the
American Automotive Leasing Association at the conference.
FLEET SAFETYCONFERENCE
JULY 24-26, 2017 > RENAISSANCE SCHAUMBURG CONVENTION CENTER HOTEL, SCHAUMBURG, IL
23
2017 MEDIA KIT & PLANNING GUIDE
FLEET GROUP
VISIT US AT > AUTORENTALSUMMIT.COM > (800) 576-8788
AUTO RENTAL SUMMIT
In conjunction withBrought to you by
WHAT THEY SAID
“Auto Rental Summit was an excellent opportunity to meet with individuals and trade vendors we have done business with for many years. It also provides an opportunity to network with operators who have keen insights into our industry and provide valuable information to bring back and implement into our rental operation.”MICHAEL BLACKPresident, Jay Harland Corp.Sixt Rent a Car franchisee
“The event provides a unique
experience to meet with the
independent rental car operators in
an environment that’s conducive to
the discussion.”GERRY LYNCHLexisNexis
Auto Rental Summit offers car rental operators premium educational training defined by three leading indicators
of company success: People, Process and Profit. The program is designed to elevate staff customer service skills,
streamline operations and enhance revenue streams. Executives and managers alike will learn tactics to put into practice
immediately, and future leaders-in-training will benefit from a backstage look into how an operation can be groomed for
greater performance.
2017 DATES TO BE ANNOUNCED
AUTO RENTAL SUMMIT
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2017 MEDIA KIT & PLANNING GUIDE
FLEET GROUP
VISIT US AT > GLOBALFLEETCONFERENCE.COM > (800) 576-8788
GLOBAL FLEET CONFERENCE
Brought to you by
WHAT THEY SAID
“Global Fleet Conference has again shown its
value to us as the summit to meet and network
with fleet professionals and suppliers from
across the globe. Athlon is proud to be a sponsor
of this event and looks forward to next year.”SVEN VAN ROSSUMBusiness Partnerships DirectorAthlon International, Brussels, VI Brabant
“The conference provided an effective forum
to hear the perspectives of global leaders in the
fleet industry. It was the right balance for both
educational and social engagement. Shell Fleet
Navigator was proud to sponsor such a terrific
conference.” JIM PERKINSChannel Marketing Manager, Shell Oil Products, Houston, TX
Global Fleet Conference is the only conference designed specifically for managers from the world’s largest multi-national commercial fleets
who have global and/or regional fleet responsibilities.
Global Fleet Conference attracts high-level executives from around the world in a setting designed to encourage networking and problem-
solving. There is nowhere else you can capture the undivided attention of this elite group in person with your branding message.
JUNE 6-8, 2017 > MIAMI MARRIOTT BISCAYNE BAY, MIAMI, FL
GLOBAL FLEETCONFERENCE
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2017 MEDIA KIT & PLANNING GUIDE
FLEET GROUP
VISIT US AT > FLEETTECHNOLOGYEXPO.COM > (800) 576-8788
FLEET TECHNOLOGY EXPOFLEET TECHNOLOGY EXPOFLEET TECHNOLOGY EXPO
Brought to you by
Fleet Technology Expo is designed for fleets across industries, and all types, who are looking to improve operational efficiencies.
Educational sessions include strategies on reducing fuel use and maintenance costs to optimizing fleet software and data to
alternative-fuel adoption. With additional sessions focused on emerging technologies, a huge Ride & Drive Event, and an expo hall with
the latest vehicles, equipment, software, and other tools, Fleet Technology Expo provides attendees the means for smart and efficient
fleet management.
2017 DATES COMING SOON!
FLEET TECHNOLOGYEXPO
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2017 MEDIA KIT & PLANNING GUIDE
FLEET GROUP
VISIT US AT > WORKTRUCKEX.COM > (800) 576-8788
WORK TRUCK EXCHANGE
BROUGHT TO YOU BY
WORK TRUCK EXCHANGE: “NETWORKING” REDEFINED
Brought to you by Work Truck Magazine and Bobit Business Media, Work Truck eXchange (WTX) is designed to connect a diverse,
distinctive, and influential group of light- and medium-duty truck and van fleet professionals with an equally select group of vehicle,
product, and service suppliers for an exchange of information, ideas, and solutions.
WTX is a relationship-building event packed with industry insights. Industry supplier participation is a critical and valuable component
of this unique event. Supplier hosts will experience an unmatched opportunity to connect with a diverse and influential group of fleet
managers to cultivate relationships in an intimate setting.
HOST BENEFITS
> Strategic information sharing offering insight
into your customers
> Exceptional networking opportunities in an
intimate resort setting
> Long-term relationship-building with high-
value prospects
> Brand alignment as thought leader in
the industry
> High return on investment and opportunity to
meet every fleet manager guest
INVESTMENT INCLUDES:
> Airport ground transportation to the resort
venue in Scottsdale
> Two-night stay at the resort The Scottsdale
Resort at McCormick Ranch
> Meals and networking receptions
> One-on-one consultations with fleet managers
> Participation in all educational sessions
> Upgraded opportunity available to deliver
group presentations
COMING NOVEMBER 2017!
AF05-0549.16
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