®

PRESENTS THE

2017 - MEDIA KIT

International Off-Road & UTV Expo: Arizona

December 1st, 2nd, 3rd, 2017

International Off-Road & UTV Expo: Del Mar

January 19th, 20th, 21st, 2018

UPCOMING SHOWS

WHAT AN AMAZING YEAR

“Wow! What can I say… the first IOUE was incredible, but the second one blew my mind. The International Off-Road & UTV Expo was an outstanding success. We had nearly 18,000 attendees, exhibitors, global distributors, media, and VIP’s. For me it’s hard to believe that since the concept of bring-ing the Arizona Sand Expo back in 2014 was tossed around it is real and very successful today. Key industry players like Charlene Bower (Bower Media), Tim Jones (LOORS), Brian Schriener (Clever Media), Ken Johnson (Lucas Oil), Matt Martelli (Mad Media), Eric Morley (Blue C), Joe Biro (Vision X), Mark “Sarge” from MTX, Jason Cobb (KC Hilites), Lance(Rugged Radi-os), Bill Nash (RideNow Powersports), Cory Sappington (Desert Toys), Brent Reynolds (SandCraft Motorsports), Rhiannon (PCI Radios) and others met with me in meetings, talked on the phone, exchanged emails, had coffee and discussed the real possibilities of a big show returning to Arizona. All of these folks had key input on the event, they beat me down about dates, they made great suggestions, and overall agreed that AZ needed a show again. After 8 long years, I was convinced to risk it and make it happen for the community I love. I ask you to become part of this amazing event that is now expanding to Del Mar, California, and more.”

ANDY MYERSFOUNDER

IS THIS YOUR MARKET?

35 to 44

25 to 34

45 to 54

18 to 24

55 to 64

Under 18

65+ 2%

3%

9%

12%

23%

25%

26%

INCOME LEVELSOver 75% made more than $50K

ATTENDING AGESMost Likely To Be Back Next Year

Under $50,000

$70,000 to $99,999

$100,000 to $124,999

$50,000 to $69,999

$125,000 or More 19%

19%

19%

21%

22%

74%

OWNA

HOME

WHAT THE INDUSTRY IS SAYING“This show proved to be a great use of time and resources for our company’s event to showcase our product and content to a diverse yet targeted group of consumers, enthusiasts and industry leaders. The added bonus of the EnduroCross event being hosted in the middle of the show substantially increased the number of targeted impressions we needed to garner to justify the effort. We are already looking forward to next year’s show.”

“We are excited that the International Off-Road & UTV Expo has made a return to the Arizona market. The off-road sector is growing at a rapid rate and the growth of this show indicates a bright future. We look forward to working with Andy Myers and the International Off-Road & UTV Expo.”

“Well as usual Andy rolled the dice and took a chance and knocked it out the park. We at Vision X are extremely satisfied with the event and how well organized it has been, and will continue to participate in future venues.”

“We found this show was a great fit for our company. Hassle free set up and tear down, Excellent attendance in a great location.”

“Andy promotes and puts on a first rate show. He’s open to input and knows how to draw a great crowd!”

“This show is the best event all year in Arizona to get your products in front customers that are ready to buy. The promoter is more hands on and available than any other show I’ve have been to!”

“Arizona Expos (IOUE) puts on the biggest and baddest sandshow & offroad events in the US......SANDCRAFT is honored to take part in them and looking forward to the future ones to come!” Jon Roberts Owner SandCraft RCR

Scotty Bloom - General Director - BAJA RALLY LLC

Ken Johnson - Marketing Director - Lucas Oil Off-Road Racing

Joe Biro - Founder - Vision X

Big Rich Klien - Owner -W.E Rock

Bill Nash - COO - RideNow PowerSports

Cory Sappington - Official Can-Am Factory Racer - Owner at Desert Toys

Jon Roberts - Owner - Sandcraft RCR

2016 SPONSORS

“Andy is without a doubt the best event planner on the planet. We have been involved in three events with Andy and he under-promised and over – delivered on all three times. The International Off-Road & UTV Expos and UTV Rally’s he puts on are fantastic and has a great deal of credibility with all of his sponsors. If you are involved in any way in off road vehicles of any kind his events are definitely the ones to be involved in. He is super guy to work with.”

Drew CarverSenior Regional ManagerMonster Energy Company

PRESENTING

GOLD SPONSORS SILVER SPONSORS

SCORE INTERNATIONAL

Monster EnergySanderson Ford

O’Reilly Auto PartsYamaha

KawasakiArtic CatVision X

Rugged RadiosRideNow

MTX Audio

PCI RADIOSKC Hi-Lites

SDHQStuffSack.com

Baja RallySCHAMPADirtSkins

WHAT CUSTOMERS CAME TO SEE

“Despite the 560 mile drive, AZ International Off-Road & UTV Expo has become one of the best shows all year. This event brings in a lot of new customers and also gives us a chance to catch up with some local dealers and race teams. The staff that organize the International Off-Road & UTV Expo is absolutely amazing. They make the booth setup day extremely easy and effortless. Hav-ing an off-road expo in Arizona has been a great addi-tion to our schedule and we cannot wait to go back!”

LANCE MITCHELLRUGGED RADIOS

WILL BEBACK

“Despite the 560 mile drive, AZ International Off-Road & UTV Expo has become one of the best shows all year. This event brings in a lot of new customers and also gives us a chance to catch up with some local dealers and race teams. The staff that organize the International Off-Road & UTV Expo is absolutely amazing. They make the booth setup day extremely easy and effortless. Hav-ing an off-road expo in Arizona has been a great addi-tion to our schedule and we cannot wait to go back!”

44%

73%71%

16%

Planning on Buying an Off-Road Vehicle

Planning on Buying an RV, Trailer, or Boat

Own A UTV

Want to Buy a UTV

SSTIVALVVFESTIVAL

Sponsorships, Ads, and product and service presentation spots are availble.

Contact us today at 480-899-6458

Desert Racing, Crawling, Ultra4, Dunes, Hucks,

Crash Reels, Short Course,and more...

Desert Racing, Crawling, Ultra4, Dunes, Hucks,

Crash Reels, Short Course,and more...

Nov 30th, 2017 at Studio Movie Grill

First International Off-Road Film Festival at Studio Movie Grill was a big success. Three theaters were booked and had an outstanding 90%

occupancy. Dezert People 13, Crusty Demonz, and Busted Knuckle Films all brought their latest masterpieces. We are bringing it back in 2017 and are looking for quality videos to showcase. If you know of any producers that would be interested let us know. It is free for the

film maker to show their film at the International Off-Road Film Festi-val on Nov. 30th, 2017.

DEALERS & DISTRIBUTORS2017-2018 GOALS

C Store Partnership

The UTV Market continues to be the strongest market segment in all-terrain ve-hicles. With no real dealer show in the USA, we are heavily targeting dealers and distributors from around the globe to come to the International Off-Road & UTV Expo. This addition of key B2B buyers adds a lot to the “value added” aspect of the show to manufacturers. The ability to meet and greet key buyers is extremely important for the overall growth and sustainability of the industry. Manufactur-ers must be able to reasonably participate in events without breaking the bank. Overpriced dealer shows have been a bust now for nearly 4 years. The dramatic change in buying habits has changed the vendor / buyer relationship. The IOUE and UTV Rally permit the Buyer and Seller to engage in an open and friendly en-vironment complete with demo courses. It’s truly a great environment for B2B.

Since day one, Monster Energy has been a key strategic marketing partner of the IOUE and the UTV Rally. Their continued support has put our posters, dis-count coupons, and postcards in 1000’s of Arizona Convenient Stores. What does 1000’s of C-Stores equal? Millions of impressions over the course of a pro-motion. While not everyone that sees a flyer or poster comes to the event, they remember names of sponsors, they get that constant reminder of Key Industry companies, they remember and note the expo, and they associate all those in-volved with the Monster Energy vibe that the companies on the flyer or poster are definitively key players in the industry. Monster Energy continuously and aggressively works the crew at the IOUE to make sure our community and oth-ers know well in advance about the upcoming events. We intend to maintain our relationship with them, and to partner with other media channels as we move into future events.

Sponsored Party

Sponsored Party

TWO GREAT AFTER PARTIESA great way to meet with customers and to promote your company has always been after parties. The IOUE after parties at the Tilted Kilt and Twin Peaks are going into their third year. With companies like Vision X and SDHQ sponsoring parties off premise, these events have provided a great environment to enjoy the evening. We are looking for more locations to have several more after event ac-tivities.

NEW LOCATION IN CALIFORNIA

ARIZONA HAS A NEW DATEINTERNATIONAL OFF-ROAD & UTV EXPO: ARIZONA

DECEMBER 1ST, 2ND, 3RD, 2017

INTERNATIONAL OFF-ROAD & UTV EXPO: DEL MAR JANUARY 19TH, 20TH, 21ST, 2018

We are excited to announce the new dates for the International Off-Road & UTV Expo in Arizona. We are going back to our roots with these dates. For years the legacy of the Arizona Sand Expo has been entrenched in many minds as a December Show. With attendee numbers blossoming to over 23,000 from 2004-2008, we are sure that the date change is going to bode well for the Off-Road & UTV Expo. The new dates do not directly conflict with other expos, SEMA, the Baja 1000, Lucas Oil Nationals or Regionals, Halloween or Thanksgiving at the Dunes. This will give Manufacturers, Retailers, and other exhibitors time to regroup, prepare and get ready for an amazing opportunity to sell products and services right before the Holiday Season. In years past, this has proved to be a great opportunity for everyone.

Mark the Calendar, Stop the Press! Jan. 19, 20, 21, 2018 the International Off-Road & UTV Expo will be at the Fairgrounds in Del Mar, California. “This is a huge move for the industry. This puts an Off-Road & UTV Expo at the doorsteps of the largest Off-Road & UTV community in the USA. More manufacturers and consumers are concentrated here than anywhere else in the USA, Canada, or Mexico. I have dreamed of this for decades, and now it’s a reality.” states Andy Myers (Arizona Expos, Owner). January is a wide open month for the industry. There are no competing events, nothing to really take away from the draw of the crowd. Enthusiasts are still in Dune season and prepping for the upcoming racing season. The facility is world class, the location is world class, the people are world class, and the community is right there.

INTERNATIONAL RV & CAMPING EXPO

What do people do when the go out for a weekend of Off-Roading? They go camping!

December brings us more room to stretch out. The great weather in Arizona during the month of December allows vendors to expand outside and re-introduce the Arizona RV & Camping Expo. After our 2015 we made a decision to shrink down the RV area of the Expo due to the heat. Now that we are back in December, we say bring them OUT! It’s going to be a great time to get our customers to see all the latest and greatest RV’s and camping equipment.

This is why we hold the International RV & Camping Expo in conjunction with the International Off-Road & UTV Expo. We have the space, the weather, the customers and the right time of year for enthusiasts to upgrade their camping lifestyle. Our demographics are proven, over 59% of our attendees have an income greater than $70,000, of that, 38% have an income over $100,000 a year. Forty one percent are over 35 years old, and 47% of them own a home. If that is not enough information, than the fact that 61% camped more than 11 days last year, 29% of that group indicated that they camped more than 20 days. 36% stated they camp in an RV, 28% were in a tent, and 25% were in a fifth wheel. This make the International RV & Camping Expo a must do for any and all RV and Camping related companies.

Stats Comingg At YouYYStats Coming At You

1 to 10 Days

11 to 20 Days

More Than 20 Days 29%

32%

39%ATTENDEES WHO CAMPED IN THE PAST YEAR

PREFERED WAY TO CAMPRV

Tent

5th Wheel

Pop-Up Trailer

Car Camp

OverLand

Backpack 2%

2%

3%

3%

25%

28%

36%

WENT TO THE DUNES IN THE PAST YEAR0 to 10 Days

11 to 20 Days

More Than 20 Days 18%

23%

59%

WENT OFF-ROADING IN THE PAST YEAR0 to 10 Days

More Than 20 Days

11 to 20 Days 29%

35%

36%

INTERNATIONAL OFF-ROAD AWARDS

This year marks the start of a new tradition at the IOUE Arizona. Since this event is truly at the end of the year. We can legitimately offer up the ‘Best of the Year’ awards. We will also be taking online polls for people to choose who are the best.

• Person of the Year• Company of the Year• Racer of the Year• Junior Racer of the Year• Rookie of the Year

Off-Road Gold Vehicle Awards• Best UTV of the Year - Manufacturer• Best in Show• Best Desert UTV• Best Desert Vehicle• Best Dune UTV• Best Dune SandCar• Best Adventure UTV• Best Adventure Vehicle • Product of the Year

2016 MARKETING EFFORT

AD’S & ARTICLES IN THE

SCORE INTERNATIONAL JOURNALCROSS PROMOTION WITH

ENDUROCROSS VIA THE TEN GROUP

The 2016 IOUE was on par with what one would expect from the Arizona Expo’s group. We had solid billboard coverage with 7 total boards up 4 weeks prior to the event. Radio coverage via ads, live remotes, and giveaways were steady during the week of the expo. Monster Energy distributed flyers, posters, and discount coupons to over 500 C Stores. O’Reilly Auto Stores displayed posters and sold discount tickets in their Arizona stores. Online our Facebook page currently has over 86,000 likes in just 20 months. Our page is consistently worked and filled with valuable content that engages our customers. We currently have the highest number of Followers/Likes of any competing Expo or Show on Facebook. We had one magazine print ad.

SPONSORSHIPS STARTING AT $10,000

BOOTHS STARTINGAT $750

NEW PRODUCTSHOW CASE

SHOW PROGRAMAD’S STARTING AT $275