2017 Integrated Media Planner - Automation Integrated Media Planner Online E-Newsletters Print ......

1 InTech and Automation.com Media Planner 2017

2017 Integrated Media Planner

Online

E-Newsletters

Print

Partnerships

Webinars

Events

Broadest audience Unrivaled options Integrated solutions


Table of Contents

ISA’s integrated media ........................................................................................3

Global reach ........................................................................................................4

Advertising and marketing solutions .................................................................5

InTech media .......................................................................................................6

Power buyers .................................................................................................7

Magazine editorial calendar ........................................................................8

Print specifications ........................................................................................9

Print custom options ..................................................................................10

InTech Plus e-Newsletter .............................................................................11

Online banner ads .......................................................................................12

ISA corporate partnerships .........................................................................13

ISA sponsored events ..................................................................................14

Automation.com digital media ........................................................................15

e-Newsletters ...............................................................................................16

e-Newsletters editorial calendar ................................................................17

Automation.com Lead Generation

Spotlight e-Newsletters ..............................................................................18

Custom spotlight e-Newsletters .................................................................19

White paper alert and video alerts ............................................................20

Custom webinar options ............................................................................21

Custom publishing ......................................................................................22

Home page and ROS banners ....................................................................23

Portal topics .................................................................................................24

Portal banners .............................................................................................25

Company portal ..........................................................................................26

Media contacts ..................................................................................................27

Products and news publishing ..........................................................................28


InTech and Automation.com, both prominent and respected brands of the International Society of Automation (ISA), deliver vast technical content from subject matter experts through well-established print, online, and e-Newsletters. With these combined media assets and capabilities, you will reach more than 145,000 automation and control professionals.

Our assets include:• InTech Print Magazine• Automation.com/InTech e-Newsletters

and Content e-Messages• InTech Plus e-Newsletter• Automation.com Online• InTech Online• ISA Events• ISA Corporate Partnerships• Automation.com Co-sponsored Webinars

The collective strengths of InTech and Automation.com ensure unrivaled content delivery and accessibility to the worldwide automation community, resulting in unmatched marketing and advertising visibility, influence, and opportunities.

For marketers who want to reach engaged technical readers and decision makers in the industrial automation industry, our integrated packages offer brand awareness, lead generation, and promotion opportunities to reach the largest and most influential audience of automation professionals of any publisher in the industry.

e-newslettersubscribers

ISA’s integrated media delivers unrivaled results!

1,250,000

InTech readers60,000+

Through our combined media assets and capabilities, we reach well over 145,000 automation and control professionals

145,000

website users per year

social media followers

157,494


Subscribers by Industry

Petroleum and Refining (includes Oil and Gas Extraction)

12%

Engineering Services/System Integration 16%

Education 9%

Instrument, Control, Measurement, and Analysis (includes Sales and Services)

8%

Utilities, All Types (Electrical, Water/Wastewater, Natural Gas, Nuclear, etc.)

9%

Electronic and Other Electric Equipment (includes Semiconductors and Electrical Components)

7%

Industrial Machinery and Equipment 8%

Food and Beverage/Pharmaceutical 5%

Chemicals 5%

Transportation (includes Aerospace, Aircraft, Automotive, and Equipment)

2%

Other Consumer Products 5%

Other(includes Mining, Construction, Government)

14%

Subscribers by Job Function

Automation/Control Engineering 17%

Management(includes Engineering, Operations, Project)

13%

Operations and Maintenance (includes Technicians, Applications Support)

11%

Production/Manufacturing Engineering (includes Plant Process, Quality Control)

9%

Engineering, Other (includes Consulting, Software, Safety, Systems Integration)

9%

Design Engineering (includes Product Design Engineering, OEM Product Engineering, Systems Integration, and R&D)

9%

Sales, Marketing, and PR (includes Human Resources and Purchasing/Procurement)

5%

Other (includes IT and Purchasing)

8%

Training and Education(includes Students)

19%

Full industry segment stats can be found online at: www.automation.com/why-advertise-on-automationcom/ automation-com-subscriber-demographics

Widespread global reach to automation professionals worldwide

Source: Automation.com

Integrated Media Subscribers by Geography

65%

7%

6%

2%

19%

1%

http://www.automation.com/why-advertise-on-automationcom/automation-com-subscriber-demographics


Print & Digital Combo• InTech Magazine (Full Page) – 6 issues• White Paper Alert – 6 issues

Program Price = $45,000 ($57,000 Value)

Lead Generation Combo• White Paper Alert e-Newsletter – 12 issues• Spotlight e-Newsletter (Enhanced) – 6 issues• Custom Spotlight e-Newsletter – 4 issues• Portal Banner – 12 months• Company Portal – 12 months


Brand Awareness Combo• Automation Weekly e-Newsletter (Premier Left) – 6 issues• Topical e-Newsletter (Premier Left) – 4 issues• Featured Product Ad – 6 months• Home Page and ROS Banner – 12 months• Portal Banner – 12 months• Company Portal – 12 months • InTech Magazine (Full Page) – 6 issues


Marketing solutions Brand Awareness

Drive Traffic

Lead Generation

Product Promotion

Event Promotion

InTech Magazine x x x x

InTech Plus e-Newsletter x x

ISA Sponsored Events x x x x

ISA Corporate Partnerships x x x x x

Automation Weekly and Portal Topic e-Newsletters x x x x

Spotlight e-Newsletters x x x x

Custom Spotlight e-Newsletters x x x x

White Paper Alert and Video Alert e-Newsletters x x x x

Webinar x x x x

List Rental (Custom Message) x x x x

Web Banners (Automation.com and InTech online) x x x x

Featured Product Ad x x x

Company Portal x x x x

Brand Awareness with Lead Generation Combo• White Paper Alert e-Newsletter – 12 issues• Spotlight e-Newsletter (Enhanced) – 6 issues• Custom Spotlight e-Newsletter – 4 issues• Automation Weekly e-Newsletter (Premier Left) – 6 issues• Featured Product Ad – 6 months• Home Page and ROS Banner – 12 months• Portal Banner – 12 months• Company Portal – 12 months • InTech Magazine (Full Page) – 6 issues


Note: Packages are customizable to your specific marketing needs.

Advertising and marketing solutions

Integrated Advertising Packages


89%

Available in print and digital formats, InTech magazine provides the most thought-provoking and authoritative coverage of automation technologies, applications, and strategies to enhance automation professionals’ on-the-job success.

As the leading magazine for automation professionals for over 50 years, InTech leverages the vast knowledge, industry-proven technical skills, and in-depth experience of thousands of subject-matter experts. InTech delivers unequaled coverage of the latest technologies, trends, strategies, and solutions.

InTech magazineInTech magazine, published 6 times per year, is highly valued by today’s automation professionals. InTech print

and digital editions are distributed to more than 60,000 core subscribers. Circulation is further increased through sharing and bonus distribution at leading industry events.

InTech online InTech’s online format significantly increases global access to the magazine’s highly informative, authorita-

tive content. Supplemental content published online includes industry news, product highlights, white papers, events, and other resources.

InTech Plus e-Newsletter InTech Plus e-Newsletters, published 12 times per year, are distributed to the global e-newsletter list of

140,000. InTech Plus includes highlighted InTech articles, plus automation basics articles, interactive quizzes, how-to-videos, and more.

InTech media

We asked the automation community...If you could receive only one automation publication, which one would you choose? 64% chose InTech!

The advantage of print advertising over all other media types is the ability to share a print magazine with other readers. 76% of InTech print readers say they share their magazine with other readers.

InTech delivers...

rated InTech’s technical information as “excellent/good”

83% rated it highly for providing useful information they can use on the job

87% rated InTech’s editorial authoritativeness as “excellent/good”

87% gave InTech an “excellent/good” rating for objectivity

79% gave InTech top scores for thoroughness

90% gave InTech top scores for presentation

85% gave InTech an “excellent/good” rating for interesting content

64%

A PUBL ICATION OF THE INTERNATIONAL SOCIETY OF AUTOMATION

www.isa.org/intech


July/August 2015

Plant upgrade

Robotics

Energy management

Alarm diagnostics

Flow spotlight

int_1.indd 1 7/30/2015 10:19:43 AM


We asked InTech power buyers... what are you buying?

InTech readers are involved in purchasing decisions in these areas:

Products, Systems, or Services 100.0%

Percentage Involved in Purchasing 80%

Hardware 60%

Field Devices 95%

Software 50%

System Integration and Other Services 46%

InTech readers are involved in purchasing for automation and control products, systems, or services in these general product categories:

Continuous and/or Batch Process Control 58%

Discrete Manufacturing 24%

Operations Management (i.e., MES/MOM, ISA/IEC 62443, ISA88)

22%

Asset Management 28%

Robotics/Material Handling/Conveying 15%

InTech readers are involved in purchasing automation and control products at:

System Level 66%

Device Level 70%

InTech readers’ companies are planning to spend on products and services in the next 12–18 months: Plan to spend up to $250,000 33%

Plan to spend between $250,000 and $5,000,000 22%

Plan to spend more than $5,000,000 12%

InTech power buyers

Products or Services

Analytical Instrumentation 60%

Batch 29%

Calibration and Test Instrumentation 56%

Control 74%

Controllers, General Purpose 61%

Cybersecurity 32%

Data Acquisition 52%

Displays/Monitors/Alarms 53%

Enclosures and Housings 51%

Engineering/System Integration Services 55%

Environmental Monitoring 30%

Expert System/Artificial Intelligence 18%

Flow Instrumentation 64%

Gas Detection 48%

Graphical Displays/Interfaces/Monitors/Alarms 50%

I/O Modules 59%

Industrial Computers/Peripherals including HMI 50%

Industrial Ethernet 48%

Industrial Networks 47%

Integrated Control Systems 52%

Level Instrumentation 63%

MES/MOM 16%

MMI/Operator Interface 40%

Motion Control (i.e., CNC machine tools, motors, drives, controllers) 24%

Motor Control, Contractors, VFD 48%

Power Supplies/Conditioners 50%

Pressure Instrumentation 67%

Programmable Logic Controllers or PACs 63%

Purge Control 21%

Robotics 12%

Safety Systems 45%

SCADA 47%

Sensors 59%

Signal Conditioning and Transmitters 48%

Systems Integration 47%

Temperature Instrumentation 63%

Terminal Blocks/Connectors 43%

Tubings/Fittings/Manifolds/Seals 38%

Valves/Pumps/Actuators 51%

Vision Systems 16%

Water/Wastewater Products 25%

Wireless 49%

InTech readers are involved in advising, recommending, specifying, or approving the purchase of these products or services

InTech magazine

Below are the editorial topics planned for the 2017 InTech magazine print edition, digital edition, and InTech online.

InTech Editorial Calendar


Jan/Feb March/April May/June July/August Sept/Oct Nov/Dec

Cover Story Predictive Maintenance

Internet of Things in Manufacturing

Industry 4.0 for Process (NAMUR Initiative)

Bridging OT and IT

Salary Survey Cybersecurity

Process Automation

Cellular Data Acquisition (maintenance, SCADA, etc.)

Advanced Process Control

Process Data Analytics

Track and Trace Serialization (TnT)

Alarm Management ISA 18.2

Historians

Factory Automation

PLM Systems Mechatronics Remote Monitoring Challenges and Opportunities

Robotics RFID Product Tracking

MES

System Integration

Big Data Field Service Automation

Planning Hardware and Software Upgrades

Machine Learning

Training – Virtual Reality

Physical Plant Security

Automation IT ISA 95 Fundamentals

Data Processing (onsite, offsite, cloud)

Artificial Intelligence

Data Reconciliation and Refinement

Analytics Industrial Ethernet Architecture and Configuration

Basics Configuring Eth-ernet Routers

Flow/Level Hazardous Area Installation and Service

Wireless Basics Installation Considerations

OPC UA Final Control Elements

Product Spotlight

Ethernet Routers/Switches

Flow/Level Safety Wireless OPC UA Final Control Elements

Special Editorial Focus

Disruptive Technologies

Cybersecurity Testing and Verification

Process Industry Trends

Vision Systems Soft Sensors Business Role of Automation Professionals

Ad Insertion Deadline

17 January 8 March 16 May 17 July 11 September 8 November

Ad Materials Deadline

23 January 16 March 23 May 24 July 18 September 16 November

2017


Full page(trim area)

(bleed area)

1/2 page horizontal

1/2 page vertical2/3 page vertical

1/3 page square

1/2 page island

1/4 page

1/3 page vertical


(bleed area)

1/2 page horizontal


1/3 page square

1/2 page island

1/4 page

1/3 page vertical


(bleed area)

1/2 page horizontal


1/3 page square

1/2 page island

1/4 page

1/3 page vertical

Advertising option

Ad Size (in inches)

1x 3x 6x 12x

A Full Page * (no bleed)

7 x 10 $8,475 $8,125 $7,665 $7,585

B 2/3 Vertical 4.625 x 10 $6,125 $5,805 $5,515 $5,385

C 1/2 Island 4.625 x 7 $5,365 $5,135 $4,885 $4,770

D 1/2 Vertical 3.3125 x 10 $4,765 $4,585 $4,345 $4,245

E 1/2 Horizontal 7 x 4.875 $4,765 $4,585 $4,345 $4,245

F 1/3 Vertical 2.1875 x 10 $3,141 $3,010 $2,850 $2,795

G 1/3 Square 4.625 x 4.875 $3,141 $3,010 $2,850 $2,795

H 1/4 Page 3.3125 x 4.875 $2,475 $2,375 $2,295 $2,200

A range of additional InTech print advertising options and opportunities is available to enhance messaging impact and visibility, and deliver targeted exposure and results.

Black and white ad specs and options (gross):

Color Rates:• 2-color standard: add $1,195• 2-color match: add $1,290

• 3- or 4-color: add $1,995

InTech print specifications

A B

C D


(bleed area)

1/2 page horizontal


1/3 page square

1/2 page island

1/4 page

1/3 page vertical


(bleed area)

1/2 page horizontal


1/3 page square

1/2 page island

1/4 page

1/3 page vertical


(bleed area)

1/2 page horizontal


1/3 page square

1/2 page island

1/4 page

1/3 page vertical

E

GF H

All advertising copy is subject to approval. Advertising that simulates editorial is not accepted. Cancellations must be received in writing prior to the space reservation deadline.

Publication trim size: 8.125" (w) x 10.875" (d)

Bleeds: • Set up file to include at least .125" image beyond trim size

on all sides• Single-page bleed: 8.375" (w) x 11.125'' (d) • Spread bleed: 16.5" (w) x 11.125" (d)

Live matter: Vital advertising information/imagery must be kept at least .5" away from trim edge and gutter

Column size: Page format based on 2- and 3-column width • 1-column width = 2.2" • 2-column width = 4.6" • 3-column width = 7" • Column depth = 10"

Printing and Binding: Web offset; Saddle-stitched

Electronic file requirements for print:

Preferred format: PDFCreate Press Quality PDF, making sure to: • Embed all fonts• Flatten all transparencies• Include all printers’ marks• Include appropriate bleed, offset trim marks by at least .125" • Convert all art to CMYK

Other accepted formats: High-resolution (300 pixels-per-inch) TIFF or JPG or an Adobe® Illustrator® EPS file with the fonts converted to outlines. Art should be submitted at 100% actual size and include trim marks.

Ads submitted in any other format or not conforming to the above specifications will incur production charges.

Proofs: To ensure accuracy on color ads, we strongly rec-ommend that you submit a color hard-copy proof (SWOP preferred) of your ad. The proof should be printed at 100% actual size and show bleed and trim marks if applicable. InTech is not responsible for color accuracy if advertiser does not provide a color-accurate proof (e.g., color laser prints are not color-accurate proofs).

Ad design and layout services: Type composition, photos, and drawings, as well as other production services, can be provided and will be billed at cost to advertiser. Production charges are non-commissionable.

Directions for shipping and submitting files can be found on page 10.


July/August 2016

Distillation controlPrecision robotsProject cost estimatesHMI remote monitoringTemperature measurement spotlight

www.isa.org/intech


ISA and Beamex Strategic Automation Leadership ConferenceDon’t miss it! Details on page 30.

int_1.indd 1

7/25/2016 3:46:53 PM

InTech print custom options

How to submit files:FTP: InTech prefers to receive all ad files via the ISA FTP site. For details and instructions, please contact InTech production at +1 919-990-9267 or email: [email protected]. Ship all correspondence and insertion orders to:

InTech Production P.O. Box 12277 67 T.W. Alexander Drive Research Triangle Park, NC 27709 USA Phone: +1 919-990-9267 Fax: +1 919-990-9288 Email: [email protected]

Digital Edition:InTech is also produced digitally, and is now available on a reader-friendly interface for smartphones and tablets.

InTech custom advertising strategies help tell your com-pany’s story and emphasize its strengths and capabili-ties. More importantly, the stand-out approaches listed

below will not only get the attention your ad deserves, but will inform the automation community about your company, and your products and services.

Custom Options:Inquire about special packages and pricing on:

Belly BandsBe certain that everyone sees your ad when you place it around the body of InTech magazine as a belly band. Reserve early as there are a limited number of these are available per year.

Cover TipsCover tips are an effective way to reach the entire audience with a lot of impact and staying power. Your half-page four-color ad is glued to the cover of the magazine for high reader visibility.

French Doors and GatefoldsUse one of these formats for your full-page or spread adver-tisement to differentiate your message from the others and get the attention that your product or service deserves.

Tip-Ins and Blow-InsYour four-page (or larger) ad insert can be tipped in (with temporary glue) to the magazine for convenient reader viewing and removal. Tip ins have space to convey your company’s solutions and can also offer some valuable technical data for your prospects. They also allow for easy reprinting and repurposing. Blow in a post card or smaller piece to encourage interactivity with your audience or to promote a special offering.

Make an immediate impression with InTech custom options

Your message

here!

mailto:production%40isa.org.?subject=

mailto:production%40isa.org?subject=


InTech Plus e-Newsletters, published 12 times per year, are distributed to the global e-newsletter list of 140,000. InTech Plus includes highlighted InTech articles, plus automation basics articles,

interactive quizzes, how-to-videos, and more.

Advertising Option

Ad Specs Price* (per issue)

A Premier Left 278 x 140 pixel image;50 character headline; 250 character body text;call to action text; URL

$2,995

B Premier Right $2,495

C News Sponsor (Maximum of 4 per issue)

278 x 140 pixel image; 50 character headline;150 character body text; call to action text; URL

$1,495

D Product Sponsor (Maximum of 4 per issue)

$995

E Exclusive Sole-Sponsored Issue

Provide materials for all positions, A, B, C, and D

$4,995

InTech Plus e-Newsletter specs and options:

See page 17 for InTech Plus e-Newsletter editorial calendar.

New options for InTech Plus

C

Premier Left A

Frequency Discounts:• Purchase 6 issues and receive a 10% discount• Purchase 12 issues and receive a 20% discount

Image Formats Accepted: • JPG, GIF, or PNG (No animated GIFS please.)

Responsive format optimized for all email clients!

InTech Plus e-Newsletters

Premier Right B

News Sponsor

Product Sponsor

C

D


InTech online banner ads

The online version of InTech magazine provides highly informative and exclusive content in an inviting design optimized for the web. The site offers easy access to a

wide range of timely news and features as well as updates on new technologies, applications, standards, and trends. Popular content areas include:

InTech web banner specs and options:

Ad position (Frequency is 1X)

Ad size (in pixels)

Rate per ad per month (gross)

A Top Leaderboard 728 x 90 $2,800

B Top Button 200 x 90 $1,475

C Left Boombox 300 x 250 $2,275

D Right Boombox 300 x 250 $2,275

E Bottom Leaderboard 728 x 90 $1,675

F Bottom Button 200 x 90 $975

G Small Banner 1 125 x 125 $1,475

H Small Banner 2 125 x 125 $1,475

Frequency Discounts:• Purchase 3 months and receive a 15% discount• Purchase 6 months and receive a 20% discount• Purchase 12 months and receive a 30% discount

Ad closing: four business days prior to run date

• Daily breaking news• Bonus features• Business and industry news• Product information

• White papers• ISA Jobs career center• Archived technical content

Since the content of InTech online is updated on a regular basis, readers continually return to the site for the latest news and updates. Suppliers can take advantage of this steady flow of readers by placing advertisements, banners, and listings that drive traffic to their web sites. InTech online’s limited ad space inventory increases advertiser visibility and reduces competition.

AB

CD

G

H

E F

File formats accepted:• GIF, Animated GIF, JPG, and PNG

Please include your URL with your advertising specifications.

Increase your online visibility


ISA corporate partnership program

In today’s ever-evolving media climate, companies need reliable avenues that deliver an unparalleled reach, a resonating frequency, and a heightened visibility of

their brand.

ISA Corporate Partnership Program is uniquely designed to connect your company to potential customers—strategically, solidly, and with measurable results. Each sponsorship pack-age is custom-crafted to meet a company’s unique goals. Our combination of broad horizontal and strategic promotional opportunities spans a variety of industries, enabling you to pre-cisely penetrate our markets with specific messaging in focused technical areas.

Sponsorship Packages

ISA Strategic Partner Package• Consistent Exposure through Year-Round Promotion• Prominent Association-Wide Access and Recognition• Exclusive Promotional Platform • Horizontal Reach and Vertical Market Penetration• Powerful Tactical Program Using a Diverse Media Mix

ISA Corporate Partner Package• Year-Round Promotion• Second-Tier Association-Wide Access and Recognition• Powerful Tactical Program Using a Diverse Media Mix

ISA Promotional Partner Package• Intensive Multi-Month Promotion• Select Advertising, Exhibiting, and Direct Marketing

Opportunities

You’ll See the ValueLeverage Your Marketing DollarsDelivering value for partnering sponsors is one of ISA’s fore-most priorities. ISA partnership packages are tailored to your specific marketing objectives and include powerful media vehicles to give your message optimum impact, such as:• Print advertising• Digital and e-news advertising• Custom email blasts• Web seminars with lead generation• Brand or technology surveys• Custom media and specialty programs• And more!

The Partnership that Packs a Punch!The Partnership that Empowers Your Brand Visibility, Reach, Results

Gain unprecedented access to 400,000+ contacts in the ISA data-base, including 40,000 members, plus over 1 million unique visitors to ISA.org annually. You’ll also receive a comprehensive ISA Strate-gic Partner Valuation Statement compiled by IEG Valuation Service that outlines your full package value as well as annual fulfillment reports detailing the return on your investment.

Rise Above the CompetitionBegin your partnership with us NOW and take advantage of a results-driven marketing alliance that offers customized marketing programs to fit your needs, target your customers, and achieve your goals. Our marketing experts will develop an individually craft-ed plan that complements your existing campaigns and capitalizes on your marketing strategy. ISA will help you maintain a consistent message, leverage the power of frequency in reaching your audi-ence, and establish top-of-mind awareness for your brand.

For more information, please contact your account manager.

“Our partnership with ISA enables us to benefit from and contribute to thought leadership within the automation industry. It challenges us to answer the questions that automation professionals all over the world are asking.” —Anthony Corridore, Vice President of Marketing Honeywell Process Solutions

“Partnering with ISA, the standards bearer in the industry, is an important differentiator for MAVERICK Technologies, giving us increased credibility and much wider exposure in the marketplace.” —Paul Galeski, CEO & Founder MAVERICK Technologies


ISA event sponsorship opportunities

ISA’s annual technical division symposia bring together innovations, thought leaders and other automation and control professional around the world to explore and

discuss the latest technologies, practices, and trends and gain high-value, peer-reviewed technical content across a wide variety of automation fields and disciplines. Exhibit and sponsorship opportunities are available for all symposia.

2017 Scheduled events

Food and Pharmaceutical Industries Division SymposiumBoston, MA | 23–24 May 2017The Food and Pharmaceutical Industries Division (FPID) Sympo-sium will bring together experts, vendors, and end users in a two-day symposium to cover the critical challenges and issues in automation and serialization and how they affecting food and pharmaceutical supply chains.

ISA 62nd Analysis Division SymposiumPasadena, CA | 23–27 April 2017This long-running spring symposium, sponsored by the ISA Anal-ysis Division, continues to offer an outstanding forum for the discussion of new and innovative processes and other analytical techniques, developments, and applications. A full program will include expert-led training, technical presentations, social func-tions, and more at a stunning location.

ISA 15th LDAR-Fugitive Emissions SymposiumGalveston, TX | 20–22 June 2017 (tentative)Stay current on the latest news from regulatory officials, hear best-practice leak detection and repair (LDAR) program success stories, and learn about the most recent innovations and ad-vances in air compliance strategies, technologies, and techniques at the ISA LDAR-Fugitive Emissions Symposium. Numerous tuto-rials and panel sessions allow for extensive face-to-face discus-sions and interaction with both government representations and industry colleagues.

ISA 60th Power Industry Division SymposiumCleveland, OH | 26–29 June 2017 (tentative)ISA’s Annual Power Industry (POWID) Symposium is dedicated to automation, control systems, and instrumentation in the power generation industry. Attendees will come away with: a greater awareness and understanding of recent innovations in instrumentation, controls and automation technologies; and the know-how to apply security to control systems; improve power plant load demand response and low-load operation; and moni-tor and diagnose plant equipment and system reliability issues.

Elevate your industry presence with technical event promotionISA International Instrumentation SymposiumHouston, TX | 6–9 November 2017This symposium is sponsored jointly by the Aerospace Industries, Test Measurement, and Process Measurement and Controls Divi-sions of ISA. IIS is recognized internationally as the outstanding forum for discussion of new and innovative instrumentation tech-niques, development, and applications. Attendees will get fully up to date on all the latest technologies, products, and services related to instrumentation-particularly in aerospace, oil and gas, chemical, and manufacturing, and learn how avoid accidents and hazardous situations through hands-on, expert-led courses and workshops.

ISA Water/Wastewater and Automatic Controls Division SymposiumOrlando, FL | 8–10 August 2017ISA Water/Wastewater and Automatic Controls (WWAC) Division Symposium provides power generation industry leaders with information on the latest innovations in controls, instrumen-tation, cybersecurity, SmartGrid, regulatory issues, and variable energy technologies, which impact the power generation delivery systems.

ISA Process Control & Safety Symposium and ExhibitionHouston, TX | 6–9 November 2017As ISA’s largest conference, PCS brings together technical content and expertise from six ISA technical divisions to cover a wide range of interconnected topics in process measurement, control, safety, security, chemical and energy processing, and other essential areas. For automation professionals in the instrumentation, communica-tions, control system, safety fields, there’s a new road to take in expanding your knowledge and capabilities, and it leads directly to the ISA Process Control & Safety Symposium.

Engineers, technicians, and plant managers from the oil and gas, refining, chemical, petrochemical, and other process industries will benefit from a world-class technical program, including expert-led educational tracks, engaging keynote presentations and in-depth panel discussions and training courses.

Event advertising opportunitiesExhibit and sponsorship opportunities for all events are available. Contact your account manager or call +1 919-990-9418 for details and pricing.

Media trades are available for selected events. Contact Alex Gosney at [email protected] for more information.

mailto:agosney%40isa.org?subject=


Since its inception in 2000, with the sole purpose of providing information to automation and controls professionals, Automation.com content and traffic has continued to grow. According to third-party traffic ranking websites like Alexa.com, Automation.com became the most frequented automation-related news and information site on the web, out-ranking the websites of industry trade publications.

Automation.com is updated daily by an industry-experienced content and editorial team. Automation.com also publishes a number of electronic e-Newsletters. Automation Weekly is issued each Wednesday and covers the week’s latest general automation articles, news, and products. Also, in conjunction with many of the Automation Portals, Automation.com publishes portal e-Newsletters at various frequencies. While the Automa-tion Portals act as an archive of information on each topic, the portal e-Newsletters push out the latest content to subscribers via e-mail.

Unprecedented reachIn 2009, ISA selected Automation.com as the exclusive sup-plier and distributor of their technical electronic newsletters. Co-branded e-Newsletters are distributed to Automation.com subscribers, ISA members and customers, and InTech subscribers, creating a combined distribution of more than 145,000 automation professionals world-wide.

In October 2014, ISA announced the acquisition of Automation.com. The acquisition was a natural progression of the 5-year, successful publishing relationship between the two companies. Post-acquisition, Automation.com leverages ISA’s technical assets with Automation.com’s proven digital expertise to give the marketplace an unmatched, robust, and integrated media offering.

Automation.com digital media

Automation.com...unrivaled digital expertise

e-newslettersdistributed per year

300+

150+website articlespublished per month

unique topic-specific portals hosted 40+


Automation.com and InTech’s e-Newsletter, Automation Weekly is the most popular and widely distributed e-Newsletter for automation and control professionals reaching 140,000 subscrib-

ers worldwide. Published every Wednesday, Automation Weekly delivers the latest industry news, valuable updates, as well as highly informative articles on industrial automation, process control, and instrumentation to help automation professionals in their daily operations. In addition to Automation Weekly, Automation.com and InTech publish a variety of topic specific e-Newsletters, which delivers targeted news coverage, insightful editorials, along with targeted advertising to keep decision- makers informed of suppliers’ products and services.

Advertising Option

Ad Specs Price* (per issue)

A Premier Left 278 x 140 pixel image;50 character headline; 250 character body text;call to action text; URL

$2,995

B Premier Right $2,495

C News Sponsor (Maximum of 4 per issue)

278 x 140 pixel image; 50 character headline;150 character body text; call to action text; URL

$1,495

D Product Sponsor (Maximum of 4 per issue)

$995

E Exclusive Sole-Sponsored Issue

Provide materials for all positions, A, B, C, and D

$4,995

Automation.com/InTech e-Newsletter specs and options:

Automation Weekly (49 issues)Advancing Automation with IIoT and Industry 4.0 Concepts (6 issues)Cybersecurity (4 issues)Electrical and Control Panels (4 issues) HMI and SCADA (4 issues)InTech PlusProcess Instruments and IO (4 issues)OPC (4 issues)Process Automation (6 issues)Process Safety (4 issues)Programmable Controllers and Computers (4 issues)

See page 17 for Automation.com/InTech e-Newsletter editorial calendar.

Choose the e-Newsletter relevant to you.

Automation.com/InTech e-Newsletters

Unrivaled Market Leader in e-Newsletter Subscribers


Image Formats Accepted: • JPG, GIF, or PNG (No animated GIFS please.)

Responsive format optimized for all mobile and PC devices!

C

Premier Left

A

Premier Right

B

News Sponsor

Product Sponsor

C

D


2017Automation.com/InTech e-Newsletters

Ad close date is two weeks prior to publication date and materials are due one week prior to publication date.

Editorial Calendar

January February March April May June July August September October November December

Automation Weekly (49 Issues)

4, 11, 18, 25

8, 15, 22, 29

1, 8, 15, 22, 29

5, 12, 19, 26

3, 10, 17, 24, 31

7, 14, 21, 28

12, 19, 26 2, 9, 16, 23, 30

6, 13, 20, 27 4, 11, 18, 25

1, 8, 15, 29 6, 13, 20

Advancing Automation with IIoT and Industry 4.0 Concepts e-Newsletter (6 Issues)

2 13 8 3 28 4

Cyber Security e-Newsletter (4 Issues)

19 27 20 19

Electrical and Control Panels e-Newsletter (4 Issues)

12 6 18 12

Factory Automation Spotlight e-Newsletter (12 Issues)

10 14 7 11 9 6 11 10, 31 3 7 7

HMI and SCADA e-Newsletter (4 Issues)

9 29 7 30

IIoT Spotlight (6 issues)

26 30 18 6 5 28

Industrial Networks Spotlight e-Newsletter (12 Issues)

17 9 14 18 16 13 27 15 14 17 9 12

InTech Plus e-Newsletter (12 issues)

5 7 2 4 4 1 7 11 11 10 2 11

OPC e-Newsletter (4 Issues)

23 22 21 21

Programmable Controllers and Computers e-Newsletter (6 Issues)

16 20 15 22 5 14

Process Automation e-Newsletter (6 Issues)

3 28 2 13 12 31

Process Automation Spotlight e-Newsletter (12 Issues)

24 21 28 25 23 27 25 29 26 24 17 5

Process Instruments & IO (4 issues)

23 25 24 16

Process Safety e-Newsletter (4 Issues)

21 20 19 19

White Paper Alerts e-Newsletter (24 issues)

6, 20 3, 17 3, 17, 31 14 5, 19 2, 16 14, 28 4, 18 8, 22 6, 20 3, 18 1, 15

Video Spotlight e-Newsletter (6 issues)

13 10 12 21 15 10

January February March April May June July August September October November December


Automation.com e-Newsletters

Generate leads while promoting your products or other assets with our Factory Automation Spotlight, Process Automation Spotlight, and Industrial Networks Spotlight

e-Newsletters. Feature your new or existing products, videos, resources, or other valuable assets. Each Spotlight e-Newsletter will feature up to six ads and is sent to 130,000 automation professionals. With the Enhanced Sponsorship and Standard Sponsorship, we will provide you with full contact information of those subscribers who click on your ad in the e-Newsletter. Leads will be emailed to you in an Excel spreadsheet within seven days after the Spotlight e-Newsletter is deployed. The lead information will be based on the information each sub-scriber provides in their subscriber profile.

Spotlight e-Newsletter Topics:• Factory Automation Spotlight (12 issues)• Industrial Internet of Things (IIoT) (6 issues)• Industrial Networks Spotlight (12 issues)• Process Automation Spotlight (12 issues)

Advertising Option

Image size(in pixels)

With Lead Generation (per issue)

Without Lead Generation (per issue)

Enhanced Sponsorship (higher location on page)

278 x 140 $2,995

Standard Sponsorship

278 x 140 $2,495

Asset Sponsorship

278 x 140 $995

Spotlight specs and options:


Spotlight Includes:• 50 character headline• 150 character description• Call to action• URL

Image Formats Accepted:

• JPG, GIF, or PNG (No animated GIFs please.)

Spotlight e-Newsletters

LEAD GENERATION OPTIONS


Generate leads with your products, videos, white papers, resources, or other assets by sole-sponsoring a custom Spotlight e-Newsletter. We will provide you

with full contact information of those subscribers who click on your products or other assets in the e-Newsletter. Leads will be emailed to you within seven days after your custom Spotlight e-Newsletter is deployed. Choose to promote your Spotlight e-Newsletter to our global audience of 130,000 automation professionals or narrow your focus to the North American audience of 75,000 automation professionals. The advertiser provides all the content, which can include any combination of up to six products, videos, or other assets. Plus we will create a custom header for your spotlight and include your company logo (if desired). Contact your account manager for pricing on Custom Spotlight e-Newsletters.

Advertising Option Ad Specs

Custom Product Spotlight 278 x 140 pixel image; 50 character headline; 150 character description; call to action; URL

Custom Spotlight specs and options:

Image Formats Accepted: • JPG, GIF, or PNG (No animated GIFs please.)



Custom Spotlight e-Newsletters


Automation.com is dedicated to providing quality lead information through our lead generation capabilities. You provide the educational content you want to

offer to our readers, and we will promote it to our subscrib-ers in our White Paper Alert and Video Alert e-Newsletters. Each White Paper Alert or Video Alert e-Newsletter will fea-ture up to two white papers or videos and is sent out to our full subscriber list of 130,000 automation professionals. We will provide you with contact information of those subscrib-ers who click on your white paper or video, allowing read-ers access to your content without having to complete a form. Your leads will be emailed to you in an Excel spread-sheet seven days after the White Paper Alert is deployed. The lead information will be based on the information each subscriber provides in their subscriber profile.

Ad Options Ad Specs Price(per issue)

White Paper Alert (2 issues per month)

PDF of the white paper or URL to white paperImage: 278 x 140 pixels Image formats accepted: JPG, GIF, PNG (No animated GIF files please)Title of the white paper (60 characters)Author of the white paper Preview description of white paper (300 characters)

$3,500

Video Alert (1 issue per month)

Video file (Formats: AVI, MOV, WMV, MP4, or FLV) -OR- link to video in YouTubeImage: 278 x 140 pixels Image formats accepted: JPG, GIF, PNG (No animated GIF files please)Title of the video (60 characters)Preview description of video (300 characters)

$3,500

White Paper and Video Alert specs and options:


Generate leads using your white papers or videos.



White Paper Alert and Video Alerts

•

•

•

•

•

•

••


As the leading online resource for industrial automation, process control, and instrumentation professionals, Automation.com hosts, presents, and promotes educational Webinars designed to inform targeted audiences of sponsor-driven

automation topics. Webinars offer a convenient online channel for generating targeted leads. You’ll work with Automation.com’s staff to determine a topic and the presenters that will be most appealing to your audience. Webinar pricing is based on level of input from the Sponsor and Automation.com.


Automation.com webinars

Custom webinar options

Offerings Description Automation.com Hosted

Collaboration on Topic Automation.com and Sponsor collaborate to come up with a topic of interest to Automation.com’s audience.

x

Editor Moderated Automation.com’s editor will act as moderator. x

Co-branded (Sponsor, Automation.com)

Webinar is co-branded with Automation.com and Sponsor’s logos. x

Hosting and Registration Automation.com will provide the hosting services using GoTo Webinar, including landing page for registration, webinar reminders for registrants and optional live poll questions.

x

Reporting (Registration, Attendance)

Reporting on viewer registration, attendance, Q&A and optional polling question.

x

Website and e-Newsletter Promotion

Automation.com will promote the webinar in applicable areas on the web site, including home page, applicable automation portals and e-Newsletters.

x

Custom e-Mail invitations Automation.com will create and send up to custom e-mail invitations to our subscribers or a predetermined segment of our subscribers.

x

Recorded and Archived The recorded webinar and PowerPoint slides will be archived on Automation.com indefinitely

x

Follow-up e-Mail to Registrants Includes thank you message, link to archived webinar (if applicable), or other follow-up message.

x

Post Webinar Email Automation.com will send one post-webinar email to our global subscriber database promoting the recorded version of webinars with registration landing page.

x

For more information on Webinar program details and pricing options, please contact your account manager.


List Rental/Custom e-MessageReach up to 130,000 automation professionals through sole-sponsored, custom email messages. A

List Rental gives you the opportunity to promote your event, webinar, white paper, product lines and services, and more to Automation.com’s audience of industrial automation, process control, and instrumentation professionals. Create a specified segment of our 130,000 subscribers to reach your target audience. Segments can be created according to job function, industry, and/or geography.

Design your own email message or select an Automation.com alert template to effectively promote your valuable content or events. Available alert templates include: Conference, Media, Resource, Seminar, Survey, Training, and Webinar Alert. Or sole-sponsor a custom e-Newsletter featuring a combination of our editorial content and your contributed content and resources. Content is based on a topic of your choosing, such as Advanced Process Control, Enterprise Asset Management, Industrial Internet, or an industry vertical. Plus you have exclusive branding in all advertising positions.

Pay-per-lead Generation ProgramsAutomation.com offers pay-per-lead programs for advertisers using lead capture mechanisms provided by the advertiser or a third-party service provider. We will promote your assets us-ing our advertising platforms, such as web banners, e-News-letter ads, custom email messaging, or our White Paper Alert e-Messages. For more information regarding a pay-per-lead generation program, contact your account manager.

Contact your account manager for more information and pricing on custom publishing options.


Automation.com custom publishing

Custom publishing options

Advertising Options

Ad Specs Price (per issue)

List Rental HTML email message file and subject lineOR Messaging and images for our product spotlight template and subject line

Contact your account manager for pricing

Custom messages specs and options:

Image Formats Accepted: • JPG, GIF, or PNG


Automation.com is the most frequented automation news publication in the industry. More than 1,250,000 industry professionals, key buyers, and decision makers

visit the site each year. With new content published daily, our readers turn to Automation.com for the latest industry news, products, resources, training and events, job postings, directory search, and more. Reach this extensive base of qualified readers and meet your marketing goals with a variety of home page and run-of-site (ROS) advertising options.

Advertising Option

Ad Size(in pixels)

Home Page and Run-of -site (ROS) (per month)

ROS Only(per month)

Banner Ad

A Top Leaderboard 728 x 90 $1,595 $1,295

B Top Boombox 300 x 250 $1,595 $1,295

C Wide Skyscraper 300 x 600 $1,595 $1,295

D Middle Boombox 300 x 250 $1,395 $1,195

E Boombox 1 300 x 250 $895 $795

F Boombox 2 300 x 250 $795 $695

G Boombox 3 300 x 250 $695 $595

H Bottom Leaderboard 728 x 90 $895 $795

Product Ad

I Featured Product

100 x 100 – plus headline & text

*Product will also be featured on the home page, news and product pages, and ap-plicable portal pages

$1,295*

Home Page and Run-of-Site Banner specs and options:

Frequency Discounts:• Purchase 6 months and receive a 10% discount• Purchase 12 months and receive a 20% discount

Automation.com Home Page and Run-of-Site Banners

Image Formats: Graphical banners can be supplied in GIF, JPG/JPEG, PNG, SWF, TXT or HTML formats. We recommend keeping file size to around 40KB. If you are supplying a Flash banner (.swf format), please supply both the .swf and .jpg formats of your banner, as we will need a backup image to comply with IAB guidelines. Also, be sure to include a ClickTag within your Flash banner.

Automation.com banners

D

A B

C

E

F

G

I

H

Automation.com organizes website content by topic and displays this content on topical portal pages. These portals provide readers with seam-

less navigation to topics they are interested in and provide advertisers an easy way to reach a specific audience.

Portal definitions are available online.

See page 23 for Automation.com portal banners specs and options.

Advertise by technical topic

Automation.com portal topics

Tier 1 Portal Tier 2 Portal

Advancing Automation with IIoT and Industry 4.0 Concepts

N/A

ProcessAutomation

DCS and Batch ControllersDesign and SimulationElectrical and Control PanelsHMI and Operator InterfacesProcess Instruments, Field Devices, and IOProcess SafetySCADA and RTUValves and Pumps

Factory Automation

Automatic IdentificationDesign and SimulationElectrical and Control PanelsHMI and Operator InterfacesIndustrial ComputersMachine SafetyMotion Control, Motors, and DrivesProgrammable ControllersRobots and Robot ControllersSensors and Industrial I/OVision

Manufacturing Operations Management

CybersecurityManufacturing Execution Systems (MES) Software

OPC and OPC UA InteroperabilityPlant and Asset Management

Industrial Networks

EtherCATEtherNet/IPPROFINETSercosWireless Networks

Industry Verticals

AutomotiveBuilding AutomationChemicalEmbedded AutomationFood and BeverageMachine Tools, CNC, and DNCMaterial HandingOil and GasPackagingPharmaceuticalPower and EnergyWater and Wastewater


http://www.automation.com/portals


Target your specific audience

Automation.com portal banners

Portal banners options and specifications:

Frequency Discounts:• Purchase 6 months and receive a 10% discount• Purchase 12 months and receive a 20% discount

Advertising Option

Ad Size(in pixels)

Tier 1 Portal(per month)

Tier 2 Portal(per month)

A Top Leaderboard 728 x 90 $495 $395

B Top Boombox 300 x 250 $495 $395

C Wide Skyscraper 300 x 600 $495 $395

D Middle Boombox 300 x 250 $395 $295

E Boombox 1 300 x 250 $295 $195

F Boombox 2 300 x 250 $245 $145

G Boombox 3 300 x 250 $195 $95

H Bottom Leaderboard 728 x 90 $295 $195

Graphical banners can be supplied in GIF, JPG/JPEG, PNG, SWF, TXT, or HTML formats. We recommend keeping file size to around 40KB. If you are supplying a Flash banner (.swf format), please supply both the .swf and .jpg formats of your banner, as we will need a backup image to com-ply with IAB guidelines. Also, be sure to include a ClickTag within your Flash banner.

B

C

D

E

F

G

H

A


A Company Portal is an entire web page within Automation.com that is dedicated to your company. Your Company Portal offers an organized, one-stop

location for all of your news, products, white papers, videos, and resource items published on Automation.com. Plus you will have access to login to your Company Portal and submit your own content to your page.

Brand your Company Portal with your company logo, address, web link, social media site links, and contact information, which includes a form for users to request more information about your company. Companies who purchase a Company Portal also receive guaranteed publication of new product releases. Each product release published will include a form for users to request more information about your product.

Lastly, your Company Portal is connected with our direc-tory and your company will receive top placement on all applicable directory search results.

Automation.com company portal

Advertising Option

Ad Specs Price(per year)

Company Portal 1 web page and directory presence

$1,495

Custom portal specs and options:

Create your own company web page on Automation.com

Set-up Instructions:• Create an account:

www.automation.com/subscribe/company• After creating an account, login to your

Account Dashboard. o On the right-hand column, click the “Company Profile” link to create your company profile o Next, click the “Add Company to Directory” link to submit your directory listing. Be sure to select your company type and applicable categories o Optional: Click the “View/Submit My Content” link to upload any news or product items to your Company Profile

http://www.automation.com/subscribe/company


Rick Zabel Automation.com Publisher, Managing Director, Director of Advertising and Sponsorship [email protected]+1 919-990-9233

Rodney Jones Account [email protected]+1 919-990-9418

Laura Martinez Account [email protected]+1 919-314-6708

Chris Nelson Account [email protected]+1 919-990-9265

Richard Simpson Account [email protected]+1 919-414-7395

Cathi Merritt Sales Coordinator [email protected]+1 919-990-9402

Kelly WinbergInTech Advertising, Classified [email protected]+1 215-723-2861

Ad materials contacts:

Stephanie Sexton Automation.com Production Manager [email protected]+1 919-990-9243

Chesley GroveInTech [email protected]+1 919-990-9267

Media contacts

Susan Colwell InTech [email protected]+1 919-990-9305

Bill Lydon [email protected] [email protected]+1 414-704-5004

Cory Fogg Content [email protected]+1 919-990-9223

Stephanie Sexton Automation.com Production Manager [email protected]+1 919-990-9243

Lynne Franke InTech Production [email protected]+1 919-990-9274

Billing inquiries:

Bob PytellInTech/[email protected]+1 919-990-9439

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Publishing contacts

For publication consideration of your articles, white papers, application stories, and other content send to: [email protected].

Products and News ReleasesSend your product and news release publication for consideration to: [email protected].

Events CalendarAutomation.com’s event calendar provides an easy way for readers to search upcoming industry events. You may post and share new events related to manufacturing, industrial automation, and process control including trade shows, conferences, technical sessions, training, seminars, and webinars. Send to: [email protected].

Articles, White Papers, and Stories Send your articles, white papers, application stories, and other content for publication to: [email protected].

Hi, I’m Otto Mation. Send your comic ideas to me at [email protected]

Little Otto Mation was born with a rare gift called the CAP (Certified Automation ProfessionalTM), which is an objective assessment and confirmation of skills as an automation professional offered by ISA. Those of us in the automation profession have studied and worked for years to earn the CAP. Follow the life of Otto through this unique comic series.

Products and news publishing

The International Society of Automation (www.isa.org) is a nonprofit professional association that sets the standard for those who apply engineering and technology to improve the management, safety, and cybersecurity of modern automation and control systems used across industry and critical infrastructure. Founded in 1945, ISA develops widely used global standards; certifies industry professionals; provides education and training; publishes books and technical articles; hosts conferences and exhibits; and provides networking and career development programs for its 40,000 members and 400,000 customers around the world.

ISA owns Automation.com, a leading online publisher of automation-related content, and is the founding sponsor of The Automation Federation (www.automationfederation.org), an association of non-profit organizations serving as “The Voice of Automation.” Through a wholly owned subsidiary, ISA bridges the gap between standards and their implementation with the ISA Security Compliance Institute (www.isasecure.org) and the ISA Wireless Compliance Institute (www.isa100wci.org).

International Society of Automation67 T.W. Alexander DriveP.O. Box 12277Research Triangle Park, NC 27709

InTechPHONE +1 919-549-8411FAX +1 919-549-8288EMAIL [email protected] www.isa.org

Automation.com PHONE +1 919-549-8412FAX +1 919-990-9204EMAIL [email protected]

http://[email protected]


http://www.automation.com/portals


mailto:otto%40automation.com?subject=

http://www.isa.org/cap

http://www.isa.org/cap

http://www.Automation.com

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