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END OF YEAR REPORT2017

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OverviewAdoption in ChinaLPWAN Market AnalysisLoRaWAN™ DifferentiatorsKey Technology Enhancements in 2017MarketingOutstanding LoRaWAN™ Challenge ResultsAlliance CollaborationsLooking Ahead

1 .0 2.03.04.05.0

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8.09.0

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1.0

2017 was a banner year for the LoRa Alliance™. Membership now stands at 527, representing 58% growth compared with 2016. New sponsor members include Comcast MachineQ™, Renesas Electronics, Alibaba and Hangzhou Lowan Information Technology—exemplifying our diverse, global ecosystem and comprehensive value chain. We now have 62 announced LoRaWAN™ operators, with coverage expansion ongoing. Many verticals are showing strong opportunities for the LoRaWAN standard: energy & utilities, tracking & logistics, buildings & infrastructure, and agriculture, among others. Our footprint has been large and global, with AMMs taking place in Europe, the U.S. and China, and attendance at all global Mobile World Congress events.

Development of the LoRaWAN standard remained aggressive this year. In 2017, we announced the LoRaWAN 1.1 specification, with advances in roaming and security, and the new Backend 1.0 specification, as well as progress on regional parameters—work that is ongoing as we continuously work to expand global coverage. Low-power geolocation is now a reality using the LoRaWAN standard, and members continue to innovate new technologies to better capitalize on the potential of low-power wide-area networks (LPWANs).

OVERVIEW

“2017 marked the LoRa Alliance’s strongest year yet in terms of membership and adoption of the LoRaWAN™ standard. We’re excited to work with all of our members in 2018 to ensure that the LoRaWAN protocol is the go-to LPWAN for the Internet of Things.”

-Geoff Mulligan, LoRa Alliance Chairman

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1.1 2017 KEY FACTS & FIGURESFastest-growing technology alliance

2017 MEMBER GROWTH:

+19358% increase over 2016

2017 SPECIFICATION DOWNLOADS:

8,024

REGIONAL SPECIFICATIONS EXPANSION: NEW MARKETS

2017 LoRaWAN™ NETWORKS ADDED:

+31100% increase over 2016

Adding support for Australia’s recent regulatory change to its ISM band, expanded Korea band

INDIA

2017 CERTIFIED PRODUCT GROWTH:

+176%increase over 2016

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1.2 LoRaWAN™ NETWORK COVERAGE

65 100+ 350+

500+54 41

Announced Public Network Operators

Countries Serviced

Ongoing Trials & City Deployments

Members in the Alliance

Alliance Member Operators

Countries in which the Alliance Operates

January 2018All information contained herein is current at time of publishing – LoRa Alliance is not responsible for the accuracy of information presented

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1.3 LoRaWAN™ HIGHLIGHTS

GROUND BREAKING WORLD RECORD! LoRaWAN packet received at 702 km (436 miles) distance

LORIOT.IO GOES TO SPACE! Loriot.io [...] has been chosen by NASA to enable it’s LoRaWAN network in space.

ORANGE PUTS NB-IOT ON ICE AS OTHER TECH BEARS FRUIT

The Things Network Global TeamPosted on August 9, 2017

Julian StuderPosted on August 18, 2017

Mobile EuropePosted on October 9, 2017

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2.0 ADOPTION IN CHINA

40

3

10+

Chinese Member Companies

Publically Announced Networks

Cities Covered by ZTE

Thousands of gateways and hundreds of thousands of nodes by end-2017.

KEY VERTICALS:

BUILDINGS AND

FACILITIES AGRICULTUREHOME AND

CONSUMER INDUSTRYSMART CITIES

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3.0 LPWAN MARKET ANALYSIS

The industry analyst firm IDATE projects that LPWA units shipped will grow from 109M in 2017 to 339M in 2025, with total (in mil. EUR) rising from 924M in 2017 to 2,251M in 2025.

2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025

400

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300

250

200

150

100

50

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2 500.00

2 000.0

1 500.00

1 000.00

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Total LPWA shipments Total (in million EUR)

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4.0 LoRaWAN™ DIFFERENTIATORS

In 2017, the LoRa Alliance continued to strongly differentiate itself from competitive technologies and helped raise awareness of where LPWAN technology fits in the broader communications landscape.

These are the main differentiators for the LoRaWAN standard:

• Different business models in terms of network deployment that give freedom of choice to B2B customers (public, private and community networks)

• Availability: Already deployed in very large volumes globally making it the most deployed LPWAN technology as of today

• Deployments are always made on availability, simplicity and cost-consideration criteria

• Open-source protocol is based on industry collaboration, allowing us to achieve a stronger technology that is truly future-proof

• Strength and coverage in all key vertical markets with numerous, sustainable use cases

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5.0 KEY TECHNOLOGY ENHANCEMENTS IN 2017

2017 was a very active year for enhancing and strengthening the LoRaWAN protocol, with the following upgrades announced:

• New features in the latest specification releases include roaming and separation of back-end nodes, which will enable IoT devices to connect to and move between LPWANs around the world. This supports large-scale deployments and enables new global services such as cargo tracking. Such features are critical in the Alliance’s mission to standardize LPWANs globally and drive widespread adoption of the LoRaWAN protocol as the de facto standard for IoT connectivity.

- LoRaWAN 1.1 with support for handover roaming, and Class B and security enhancements

- LoRaWAN Backend Interfaces 1.0 with support for decomposing the network into interoperable nodes, as required for inter-vendor roaming. The new back-end specification provides the protocols that interconnect servers with distinct roles––such as controlling the MAC layer, end-point authentication or applications––behind the scenes in the core network. Separating these servers allows an open choice of vendors for each element of the value chain, empowering the ecosystem.

- LoRaWAN 1.1 Regional Parameters rev. A, which describes region-specific radio parameters for LoRaWAN 1.1 end-devices

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5.0

• The Alliance also released the latest update to its regional parameters for LoRaWAN 1.0.2 revB, which carries over into LoRaWAN 1.1. Some of the many improvements include:

- India: Added support for the country’s 865 MHz band, which enabled the recent deployment announced by Tata Communications that includes managing data from 200,000 sensors and gateways using Hewlett Packard Enterprise’s Universal IoT platform.

- Australia: The LoRa Alliance demonstrated its responsiveness to the constantly changing technical landscape by rapidly adding support for Australia’s recent regulatory change to its ISM band. These changes greatly extend the maximum range and payloads of LoRaWAN networks, using even the lowest data rates.

- Korea: Expanded Korean band capabilities.

- Global: Added more consistent support for regions where the maximum allowed transmit power is expressed as equivalent isotropic radiated power (EIRP). This EIRP support makes it much easier for network operators to manage heterogeneous devices while ensuring regulatory compliance.

• The first firmware-over-the-air updates were demonstrated during the 8th All Members Meeting in Philadelphia. Formal publication of this work is planned in 2018.

• Extensive work took place on a geolocation white paper slated for release in Q1 2018 highlighting the LoRaWAN standard’s strengths and capabilities, as well as key applications.

KEY TECHNOLOGY ENHANCEMENTS IN 2017, CONT

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6.0 MARKETING

The Marketing Committee has had a very busy year, taking on a brand redesign, updating brand messaging, and moving forward on a new website with expanded capabilities and opportunities for member engagement. The Alliance has invested heavily in marketing to get the word out about the LoRaWAN standard and its key differentiators. For the first time, we now have 2 co-chairs, representing the U.S. and Europe, along with a marketing director and marketing agency support.

Having achieved success in driving Alliance recruitment over the past three years, efforts will now be market-focused and on driving end-user adoption of the LoRaWAN standard. These are the highlights of our key marketing initiatives as we move into 2018:

• Events

- New strategy for MWC events to engage more members in the booth and to showcase LoRaWAN applications via vertical market zones.

- Investing in a presence at key vertical market events to be more targeted to relevant audiences.

- Enhance the format of the Open House events attached to our All Members Meeting.

• IDATE market study to inform our planning + useful source of information for members.

• Membership WG to look at value, recruitment and retention and to make a recommendation on any future additional membership levels.

• Speaker Bureau to form and manage an official body of speakers who can represent the Alliance in order to leverage more speaking opportunities and increase visibility of the Alliance and LoRaWAN technology.

• Support Member activities through digital channels and event support.

• A new Product Catalog with the aim of showcasing Alliance member products and services, and enable collaboration within the ecosystem to drive business opportunities externally.

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6.0 MARKETINGAMM Materials

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6.0 MARKETINGBrand Development

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6.0 MARKETINGPrint Collateral

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6.0 MARKETINGWeb Banner Ads

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6.1 EVENTS

The Alliance remained busy in 2017, increasing event participation by 25% compared with 2016. Our “Tier 1” events remained the same: MWC Barcelona, MWC Shanghai, MWC Americas, LPWA; and we added 2 very successful WBA events to our program.

In 2018, the Alliance will be increasing its activity around vertical market events and our presence at the MWC shows will include more space for member participation and allow participants to showcase demos across the supply chain.

2016 2017955 1377

8 103 3

235 SPONSORS 157 CONTRIBUTORS 288 SPONSORS 191 CONTRIBUTORS

361 OPEN HOUSE 197 ADOPTERS 610 OPEN HOUSE 277 ADOPTERS

5 INSTITUTIONAL 11 INSTITUTIONAL

31%

25%

ALL MEMBER MEETING ATTENDANCE*

ALL MEMBER MEETING ATTENDANCE*

GENERALEVENTS

GENERALEVENTS

AMM OH

AMM OH

BREAKDOWN BY MEMBER TYPE

ALL MEMBER MEETINGS

BREAKDOWN BY MEMBER TYPE *Includes

Open House

attendance

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6.3 TWITTER

The Alliance continued to elevate its profile on social media, largely focused on Twitter. We nearly doubled the number of posts year-over-year, which led to a significant increase in impressions and engagement. Notably, our engagement rate of 1.5% is triple the industry average for Twitter.

As we move into 2018, we will be investing more into how social channels can increase the visibility of LoRaWAN and our members’ activities, and we will be establishing KPIs for digital activities.

2017 TWEETS:

498128% increase

2017 ENGAGEMENT:

12.22590% increase

2017 FOLLOWERS:

7,00768% increase

2017 IMPRESSIONS:

771,036141% increase

2017 ENGAGEMENT RATE:

1.55%3x industry average

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6.4 LINKEDIN

The Alliance has a very active LinkedIn group, with 4,300 members, which allows for members and other interesting parties to post news and articles of interest to the wider LoRa Alliance and LPWAN communities. Community-driven, this forum averages about 15 new posts a month.

New in 2017, the Alliance also started a LinkedIn page, which has quickly grown to an audience of 684 followers. Different from the Group, the Alliance controls the content and posting here. Building our audience here will be a primary focus of our social media efforts in 2018. The Alliance averages 6 posts a month, with an engagement rate of 1.7% and over 10,000 impressions per month.

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6.5 PR/MEDIA

The Alliance’s visibility in the media grew 41% in 2017, to 17,277 mentions. TheAlliance issued 8 press releases during the course of the year, three of whichwere Tier 1, representing meaningful Alliance news. Additionally, the Alliancehosted 2 major media events in Philadelphia (June 2017) and Suzhou (October2017), resulting in significant Tier 1 coverage.

2016 201713,517 20,716

7 81 3

53%

12.5%

MENTIONS OF LoRa ALLIANCE OR LoRaWAN

MENTIONS OF LoRa ALLIANCE OR LoRaWAN

PRs ISSUED,INCLUDING:

PRs ISSUED,INCLUDING:TIER 1 TIER 1

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OCTOBER 17, 2017:

SEPTEMBER 19, 2017:

AUGUST 30, 2017:

JUNE 26, 2017:

JUNE 20, 2017:

APRIL 20, 2017:

MARCH 8, 2017:

FEBRUARY 27, 2017:

LoRa Alliance™ Enables Global IoT Roaming and Device Deployment; Convenes in China for 9th All Members Meeting Hosted by ZTE LoRa Alliance™ Members to Have Strong Presence at European Utility Week Showcasing Benefits of LoRaWAN™ Technology for Smart Energy Applications

Diverse LoRa Alliance™ IoT Ecosystem on Display at Mobile World Congress Americas; Open Standard Experiencing Broad, Global Adoption

LoRa Alliance™ to Showcase IoT Innovations for Low-Power, Long-Range Networks at Mobile World Congress Shanghai

LoRa Alliance™ Surpasses 500 Member Mark and Drives Strong LoRaWAN™ Protocol Deployments

Comcast Joins LoRa Alliance™ as Sponsor Member; Hosts Next All-Members Meeting and Showcases Citywide LoRaWAN™ Network Deployment

LoRa Alliance™ Announces Winner of the Second Annual Global IoT Challenge for Innovation

Operators and LPWA Network Software Vendors Are Ready to Support Roaming for IoT Devices Thanks to LoRa Alliance™

6.5 PR/MEDIA

TIER 1 PRs ISSUED

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6.6 PR PROGRAM RESULTSPhiladelphia

23 PIECES OF COVERAGE

40.8K ESTIMATED COVERAGE VIEWS

14 LIKES FROM COVERAGE 56 AVERAGE DOMAIN

AUTHORITY

4.78M ONLINE READERSHIP 653 SOCIAL

SHARES

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6.6 PR PROGRAM RESULTSChina

69

53

PIECES OF COVERAGE

AVERAGE DOMAIN AUTHORITY

20 PRESS RELEASE PICKUPS

18 ARTICLES BY ATTENDEES

31 PICK UPS OF ORIGINAL ARTICLES

2.3M VIEWERS

40.8K ESTIMATED COVERAGE VIEWS 2.02B ONLINE

READERSHIP 10.3M ESTIMATED COVERAGE VIEWS

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7.0 LoRaWAN™ CHALLENGE RESULTS

This year`s IOT/WT Innovation World Cup® 2017/18 was an extraordinary edition, with more than 940 contestants worldwide registering to the competition and 165 submitting their ground-breaking projects to the LoRaWAN™ Challenge, one of the special prizes. This year’s roadshow took us to France, Italy, USA and Switzerland and our partners Microchip, Gemtek, Sagemcom, Orange and MyDevices, software development kits were shipped to the contestants across the world.

We were truly impressed by the quality of the submissions this year! After extensive evaluation, the following 6 finalists have been chosen to pitch on stage at the Mobile World Congress in Barcelona on February 27th at 5.15 PM in Hall 5, Congress Square CS50 and also showcase their solutions on-site at the LoRa Alliance booth in Hall 8.0 Stand 8.0D3.

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FINALISTS • FAME Transponders for Small Aircraft and Small Maritime Vessels

BY Futuristic Aviation and Maritime Enterprise, Inc. (Philippines)

• Global Environmental Monitoring Network by Myriad Group AG (Switzerland)

• Insulclock by Insulcloud S.L. (Spain)

• LoRaWAN real-time tracking solution for outdoor sport events by Tech4Race (France)

• SteamIQ, Advanced Steam Trap Monitoring by SteamIQ (United States)

• TABS by TrackNet (United States)

RUNNERS-UP • Loriot by LORIOT

• LoRaWAN Pill Box by Osuuskunta A. Vipunen

• instaGUARD by InstaSOLUTION AG & SoXes

• IDIAG Battery by INTESENS

• Heap Leach Mining by Scanimetrics Inc.

• Flying LoRaWAN Gateway to Assist Search and Rescue Missions by Connecthingz

• IoTmate by Combain

7.0 LoRaWAN™ CHALLENGE RESULTS

Join us at the Mobile World Congress in Barcelona on February 27 to see who will be the LoRaWAN™ Challenge winner.

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8.0 ALLIANCE COLLABORATIONS

The LoRa Alliance is actively working to increase our collaboration with other leading industry organizations and alliances to support and strengthen development of the IoT and communications protocols. This year, we engaged with the World Broadband Alliance (WBA), as we are convinced that the combination of broadband and LoRaWAN technologies offers an ideal fit to address almost any use cases in the IoT. The collaboration of the WBA and LoRa Alliance will create a strong and unique value proposition in the market.

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9.0 LOOKING AHEAD

As we look toward 2018, our goal is for the LoRaWAN standard to gain market share and be the de facto choice for LPWAN. As part of this, Alliance leadership is getting closer to regulatory bodies in Europe, the U.S. and Asia to be aware of their activities, but more importantly, to be sure they’re aware of the LoRaWAN standard. On the technical side, we’re always engaging in continuous security and regional parameters enhancement to ensure global interoperability. In 2018, we will be working to define a more technical roadmap, so watch for that to come early in the year.

We’re increasing our marketing budget and resources to support the aggressive plans and targets we’re setting. We will be increasing the cadence of our publications and visibility through the industry press, and grow our social media audiences in parallel. In addition to the AMMs and MWC events, we’ll be identifying and participating in key vertical market events, with many options in play to raise awareness of the protocol and targeted market applications.

OUR 2018 ACTIVITIES WILL INCLUDE:

• Promoting LoRaWAN adoption and use cases

• Formally launching geolocation and firmware updates over-the-air capabilities

• Focusing on key verticals ideally suited for LPWAN tech

• Building on our regional strength in all territories

• Augmenting the number of certified products in the marketplace

• Outreach to the developer audience

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Presented by:

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LINKEDIN.COM/GROUPS/8241459

ADMIN@MAIL.LORA-ALLIANCE.ORG

LORA-ALLIANCE.ORG/BECOME-A-MEMBER

JAN2018

2017 END OF YEAR REPORT