2017 Campaign Coordinator TrainingHomeward Pet Adoption Center Charity Code: 0467007 Sheila Ritchie...
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1 2017 Campaign Coordinator Training Embrace Your Cape cfd.wa.gov
Transcript of 2017 Campaign Coordinator TrainingHomeward Pet Adoption Center Charity Code: 0467007 Sheila Ritchie...
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2017 Campaign
Coordinator Training
Embrace Your Cape
cfd.wa.gov
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2017 Campaign Coordinator Training
Table of Contents
Agenda Page 4
2017 Training Team Page 5
Campaign 101 Page 6
Nonprofit Speakers Page 9
Fundraisers Page 11
Coordinator Role Page 18
Benefits of Volunteering Page 21
Online Giving Page 23
E-Campaigns Page 24
A Successful Campaign Page 28
Breakout Session Page 30
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Agenda
8:30 a.m. Check-in
8:45 a.m. Welcome
8:50 a.m. Introductions
9:05 a.m. Campaign 101
9:25 a.m. Benefits of volunteering
9:40 a.m. Charity speaker
9:50 a.m. Online resources
10:10 a.m. Break
10:20 a.m. Video
10:30 a.m. Charity speaker
10:40 a.m. How to run a successful campaign
10:55 a.m. Breakout: How to engage your colleagues
11:15 a.m. Sno-King CFD Committee
11:25 a.m. Wrap up
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2017 Training Team
Kerri Everly Development Officer & Campaign Manager, UW Combined Fund Drive [email protected] 206-616-5437 Kerri has worked for the University of Washington for 19 years and has more than fourteen years of development experience. She began supporting the UWCFD as a brand-new UW employee, and soon after, served as lead coordinator for the UW Bothell campus and chair of the UWCFD Steering Committee. In 2004, she became the fulltime campaign manager for the award-winning UW Combined Fund Drive raising more than $25 million. She currently chairs the UWCFD Events Committee, is a member of the Sno-King CFD Committee and the SOS Advisory Council, and enjoys collaborating with others in creating successful campaign strategies. Kerri earned her B.A. in psychology from Western Washington University. She enjoys traveling and antiquing with her fiancé; camping with her family; playing with her new grandson, Mason; decorating, art, and arts & crafts; being entertained by her Lhasa Apso; and Native American culture and traditions. Jolyn Mason Development Coordinator, UW Combined Fund Drive [email protected] 206-616-3678 Jolyn has been directly affiliated with the University of Washington Combined Fund Drive (UWCFD) in a variety of capacities since 2010, but her love of employee giving programs goes back many years. She also serves on the Sno-King CFD Committee and training subcommittee and the UWCFD Events Committee. Jolyn hopes that you enjoy the training class, your time as a coordinator and that you have an “aha” moment during this campaign. In her spare time, Jolyn can be found ferrying her boys to the assorted activities that keep them busy and her exhausted, reading a book, knitting, cooking, spending time with friends, and dabbling in her tiny garden.
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Campaign 101
What is the Combined Fund Drive?
The CFD is Washington State’s workplace giving campaign which provides employees and retirees the
opportunity to make a significant impact in their communities and change people’s lives. They can support
their favorite causes through payroll deduction or personal check.
History
The campaign was founded in 1984
State employees and retirees have raised more than $130 million for nonprofit organizations working in our
community and around the world with King County pledging more than $55 million.
Mission
Empowering Washington State public employees and retirees to strengthen communities through the funding and support of charities
Official part of state business
Volunteers are allowed to work on the campaign during business hours.
Employees are allowed to give during business hours.
Review WAC 434-750-010 - 434-750-300 for specific rules surrounding the campaign.
Campaign dates
October 2 – December 8
First week to give is October 2-6
o Earn a $5 Starbucks card compliments of WSECU
Make a pledge of $5 or more or add $5 or more to an existing donation
Volunteer for a minimum of one hour for a UWCFD member charity and track the hours using
the CFD Volunteer Tracker
Campaign Theme
Embrace Your Cape (Because when you support CFD charities, you’re a superhero!)
Campaign goal
Increase participation 1%
Role of the Agency Campaign Leader
Agency directors appoint the campaign leader for their agency.
The campaign leader recruits and appoints local campaign coordinators, and sets most agency campaign
dates and cash handling & fundraiser policies for their agency.
Role of the Campaign Coordinator
You will plan your campaign, share information with your colleagues, and let them know how easy it is to
give.
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Ways to Give
Online or paper giving form
Payroll deduction or check
Participation
State employees
Higher education faculty and staff
Hourly, temporary employees, contract employees, patients, visitors, etc. can give by personal check
Retirees can give through their pension or via a personal check
Fundraisers
Payroll deduction for events
Set up a credit card tool
Use a fundraiser form to track cash
When Do Charities Receive Donations?
Funds are distributed to charities on a quarterly basis:
o January – March: distributed in April
o April – June: distributed in July
o July – September: distributed in October
o October – December: distributed in January
Donations given through state CFD- sponsored disaster relief campaigns are disbursed immediately
Benefits of Giving
The Combined Fund Drive campaign makes an impact on nonprofits, donors, and the community. o Nonprofits
One of the most inexpensive forms of fundraising Receive quarterly distributions reducing staff time and lowering bank fees Donors can spread donations over the year allowing for a larger donation Steady source of income allows for effective planning and budgeting Saves the expense of multiple fundraisers, (galas, direct mail, etc.) so more money goes to
services Provides leverage for grants and sponsorships
o Donors Safe and secure Confidential Tax-deductible Easy
o Community Changes lives Healthier communities All charity categories are supported
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Q11 How did you find information about the
charity you chose to give to?
Answered: 1,288 Skipped: 835
CFD Charity
Guide
CFD online
search engine
Email/mail
from CFD or ...
Email/mail
from charity
News article
Word of mouth
Other
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Answer Choices Responses
CFD Charity Guide 23.84% 307
CFD online search engine 14.98% 193
Email/mail from CFD or CFD volunteer 15.45% 199
Email/mail from charity 2.17% 28
News article 2.41% 31
Word of mouth 16.61% 214
Other 24.53% 316
Total 1,288
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Nonprofit Speakers from Training
Nonprofit Organization Representative Notes
Assistance League of the Eastside
Jennifer Schmidt [email protected] or
425-223-1383 or
425-556-5106
Assistance League of the Eastside is an all-volunteer, nonprofit organization that puts caring and commitment into action. Our community-based, philanthropic programs make a positive difference in the lives of children and adults touched by hardship or violence.
Alzheimer's Association of Western & Central Washington Charity Code: 0315874
Ashley Studerus [email protected] 206-529-3874 Hazel Borden [email protected] 206-816-0859
Our mission is to eliminate Alzheimer’s disease through the advancement of research, to provide and enhance care and support for all affected, and to reduce the risk of dementia through the promotion of brain health. Our vision is a world without Alzheimer’s disease.
Cocoon House Charity Code: 0316476
Chelsea Monroe [email protected] 425.259.5802 x110 Julio Cortes [email protected] 425.259.5802 x103
The mission of Cocoon House is to empower young people, families, and the community to break the cycle of homelessness through outreach, housing and prevention. This mission supports the belief that every young person deserves a home and the opportunity to achieve his or her fullest potential.
Hands for Peacemaking Charity Code: 1482133
Pete Kinch [email protected] 425-348-3030
Our mission is to promote opportunities for self-reliance in rural Guatemala. Hands For Peacemaking works through a myriad of projects aimed at increasing the quality of life, health, and education for Guatemala’s poor.
Helping Link Charity Code: 1478529
Minh-Duc Nguyen [email protected] 206.568.5160
The mission of Helping link is to empower Vietnamese-Americans’ social adjustment, family stability, and self-sufficiency while nurturing community service and youth leaders.
Homeward Pet Adoption Center Charity Code: 0467007
Sheila Ritchie [email protected] 425-488-4444, ext. 4006
Homeward Pet Adoption Center is a non‑
profit, no‑kill animal shelter. Our mission is
to give homeless animals a second chance through rescue, shelter, and adoption.
Lupus Foundation of America Charity Code: 0315985
Wilma Comenat 425-336-2320 [email protected]
Our mission is to improve the quality of life
for all people affected by lupus through
programs of research, education, support
and advocacy.
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March of Dimes Charity Code: 0315987
Victor Guzman [email protected]
206-452-6635
The mission of the March of Dimes is to improve the health of babies by preventing birth defects, premature birth and infant mortality.
Northwest Harvest Charity Code: 0316358
Barb Bocek [email protected] 206-923-7438
Northwest Harvest is Washington's own statewide hunger relief agency. Our mission is to provide nutritious food to hungry people statewide in a manner that respects their dignity, while fighting to eliminate hunger. Our vision is that ample nutritious food is available to everyone in Washington State.
Ronald McDonald House Charities of Western Washington & Alaska Charity Code: 0315418
Lauren Lane [email protected] 206-838-0617
The 80-room Seattle Ronald McDonald House offers a low to no cost "home-away-from-home" for seriously ill children and their families.
Seattle Education Access Charity Code: 0329908
Katy Childers [email protected] 206-523-3662
Seattle Education Access provides higher education advocacy and opportunity to young people struggling to overcome poverty and adversity throughout King County.
Special Olympics – Washington Charity Code: 0315427
Mary Do [email protected] 206-681-9357 Ryan Hoy [email protected] (206) 362-4949
Special Olympics Washington BUILDS Communities and LEADS in Wellness through Sports and Inclusion. Through programming in sports, health, education and community building, Special Olympics is changing the lives of people with intellectual disabilities. Special Olympics is able to remove barriers and stigmas that people with intellectual disabilities face, and to share with the community the gifts and talents they possess.
Summit Assistance Dogs Charity Code: 0315210
Alex Stone [email protected] 425-471-0784
Summit Assistance Dogs provides highly skilled mobility, hearing and professional therapy dogs for people living with disabilities or needing the comfort of a therapy dog.
Women’s Enterprise International Charity Code: 0456973
Jordan Ramsay [email protected] 206-624-4934 Krissie Dillin [email protected] 206-599-9417
Women’s Enterprises International reaches across cultures to transform lives and communities by partnering with women’s groups; empowering and equipping women to break the cycle of poverty and live into their God given potential.
United Way of King County Charity Code: 0316726
Julian Yaeger [email protected] 206-461-3720
Committed to improving our community in lasting ways by ending homelessness, supporting early learning, providing for basic needs and enhancing the ability of people to care for one another.
YWCA of Seattle-King County-Snohomish County Charity Code: 0320862
Andriana Alexis [email protected] 206-461-3694
Our mission is to eliminate racism, empower women, and promote peace, justice, freedom, and dignity for all.
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Fundraisers
1. Before planning and executing a fundraiser, check with your campaign leader on your agency’s policy for
handling fundraisers and cash.
2. Choose a fundraiser
o We have included a list of award winning events on page 13 of your training packet. Find more ideas
on the Sno-King CFD website at http://www.cfd.wa.gov/cfd/King-County.aspx
3. Plan & market your fundraiser
4. Plan the payment options you want to have available at the event
o Giving form
o Cash
o Personal check: Be sure to attach a giving form to employee checks to count toward your agency’s
participation.
o Credit card option: Email Heather Lucas, fiscal and policy coordinator, [email protected], at
the state CFD office at least 2 weeks in advance to set this up.
5. Manage the proceeds
o Count any cash with a colleague and record the total on a fundraiser reconciliation form. Initial and
date the record.
o Obtain a money order/cashier’s check for cash proceeds.
o Keep any expense receipts for reimbursement.
o Complete the fundraiser form. Be sure to sign and date the form. Expenses may not be taken
directly from the proceeds of the fundraiser.
o Mail any giving forms, employee checks, money order/cashier’s check and/or receipts, along with the
fundraiser form, to your campaign leader within 24 hours or per your agency’s cash handling policy.
6. A sample form is available on page 12 of your training packet. Find more ideas on the Sno-King CFD
website at http://www.cfd.wa.gov/cfd/King-County.aspx
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Combined Fund Drive Fundraiser Form
1. Count cash with a colleague. 2. Complete and sign this form. 3. Checks/money orders should be made payable to Combined Fund Drive. 4. Submit completed form, along with money order/cashier’s check to your campaign leader for processing.
Volunteer Information
Name: Cory Coordinator Email: [email protected]
Agency: DSHS Division: University CSO
Event Information
Name of Fundraiser:
Total Income: $
o Yes, I am seeking reimbursement for costs incurred as a result of the event
Reimbursement: $ If you are requesting reimbursement, please include an A-19 with this fundraiser form.
Donation Information
Charity Name Charity Code Amount
CFD General Fund 0316854 $ 450.00
Summit Assistance Dogs 0315210 $ 400.00
Food Lifeline 0463199 $ 60.00
$
Total Amount $ 910.00
Campaign Leader Use Only Combined Fund Drive Staff Only Date received____________________________ Date received______________________________ Received by_____________________________ Received by_______________________________ Email___________________________________
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Fundraiser Ideas
Event Title Event Notes
Charity Mingle and Raffle – Kittens and
Cupcakes/Pupcakes (service pups and
cupcakes)
The coordinator procured items from local business for
the raffle and also procured cupcakes from Trophy
Cupcakes. Three charities were invited to be on hand
for a one hour meet and greet. Tickets were sold for
the donated items which were raffled off for UWCFD.
For Pupcakes, Summit Assistance Dogs was invited to
bring puppies for employees to pet and visit with.
Costco donated gift cards which were used to
purchase cupcakes. A suggested minimum donation of
$5 was requested at the door. Cupcakes were served
at the door and folks were seated. A charity rep from
Summit spoke at the event and then employees were
excused by row to pet the pups.
Photo Contest Choose a topic for the photo contest such as pets,
vacation, silly pictures, etc. If you would like to make
the contest anonymous, assign each photo a number
rather than the name of the person submitting. Each
numbered photo has a corresponding coin jar. Make a
sign asking people to vote for their favorite photo by
placing coins/dollars into the jar. The photo and coin jar
with the most money wins the contest. All of the money
goes to your favorite charity! You can also award the
top three winners a cool prize procured from a local
business or a charity giveaway.
Snack Cart Purchase goodies such as cookies, popcorn, candy
bars, fruit, etc. to sell at a small markup in your
department. Decide whether you want to run the cart in
the morning or the afternoon and the number of days
per week you want to run the cart. When someone
wants to buy a snack, give them the option to pay via a
onetime gift using a giving form in the amount of their
purchase. Turn in giving forms after each visit from the
snack cart.
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Photo Booth/Themed Photo Booth WSDOT employees were invited to cast aside their
daily personas and dress up in pirate clothing and “Get
their Pirate on”. Coordinator Curt “Captain Sharkbyte”
Bronson created a Pirate’s Alley using signing similar
to New Orleans’ French Quarter. He also brought in a
huge back drop of pirate ships fighting, “Long Dead
Silver”, the skeleton pirate, pirate chests full of booty,
lots of pirate and period clothing, swords, period
pistols, ale tankards and rum bottles, and anything and
everything someone could possibly need to make them
feel like a pirate. Employees were also encouraged to
bring their children or grandchildren to the event. This
event was used to promote CFD payroll deduction
donations.
You can come up with your own themed photo booth
as well!
Chili/Cake/Cookie/Pie/Cook Offs/Bake Offs Promote the cook off and charge an entry fee for each
pot of chili entered into the contest. Other ways to
charge are to ask tasters to pay a fee for each chili
taste and vote. Give three tickets to be used to vote for
the top three items. You could also ask for a flat fee,
suggested donation or allow anyone to participate
Clothing/Blanket/Shoe/Food Drives Identify the length of the drive, set-up barrels around
your department/neighboring departments and
advertise the details including drop-off locations to
coworkers. Count or weigh the collected items to use
in thank you messages. If possible, invite the recipient
charity to be present when turning collected goods
over.
Coin Jar Collection Give each coordinator or team member a coin jar to
place at an active location and choose a recipient
charity to which to donate the proceeds.
Bake Sales/Breakfast Bake/ Pie-A-Thon Ask coworkers in your department to volunteer to bring
goodies to contribute to a bake sale. Post signage in
neighboring departments and other high traffic areas.
Choose an area which will maximize sales such as a
high-traffic area in your department. Have a "fill-your-
plate" option for $5 and have coffee or juice available
for sale as well. Let employees use either cash, credit
cards or giving forms to pay for treats. Include savory
items in your bake sale to appeal to the early lunch
crowd and have it run until 1:00 p.m. to get those
looking for an after lunch dessert.
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regardless of donation. Give people the option to pay
using cash, credit card or a giving form. Designate a
coworker to be on the judging panel and ask a charity
representative as well. Create categories for the judges
such as: spiciest, judge’s favorite, crowd favorite. etc.
Prizes: the winner can choose the charity that will
receive the total funds raised. You can also get prizes
donated from local businesses.
Tabling Set-up a table with UWCFD giving forms, charity
guides and charity giveaways - pens, key chains and
post-its. It is ideal to do a tabling event in conjunction
with another event such as an employee informational
fair or flu shot clinic. Setting up a table in any high
traffic area like a cafeteria or other place where
employees gather is equally as effective. It is also
helpful to invite a charity representative to help staff the
table (ones with pets are always popular or find out
which were the most popular charities from last year’s
campaign and invite them.) If time permits, it can be
effective to have consecutive tabling events over two
or three days.
Silent Auction Define and promote auction date. Get items donated
from businesses or ask coworkers to create specialty
baskets filled with themed items. For example: movie
basket, emergency kit basket, art basket, spa basket,
etc. Ask employees to bid on items, give them the
option to pay using cash, credit card or giving form.
Balloon Popping for Giving Forms Each employee who is giving or turns in a giving form,
increases contributions, etc. gets to choose a balloon
with a prize written on a slip of paper inside. Let them
choose a balloon to pop for their prize. You might
consider limiting the number of balloons during the
campaign to save on energy and resources. Prizes can
include charity giveaways.
Media (Book/CD/Movie)/Garage Sale Ask employees in your department to donate gently
used or new media including tapes, CDs, DVDs,
games, books and/or magazines or host a garage sale
which accepts other items. People can pay with cash,
credit card or a one-time gift on their giving forms.
Invite a charity representative to attend the sale to
answer questions and share materials. Donate leftover
media to a homeless shelter or a teen center.
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Pizza/Spaghetti/Feast-Style Luncheon/Baked
Potato Feed
Hold a special luncheon, get pizzas donated or ask
your leadership to donate them. Ask for a suggested
donation for the meal and invite a charity speaker to
give a short presentation during the lunch. Other
options can include holding informal luncheons
weekly/every other week during the campaign and
inviting a series of charity speakers.
Halloween Mystery Hold the event during the week leading up to
Halloween. Participants will have to donate to get clues
to solve the mystery. Whoever solves the mystery first
wins a prize; prizes could include allowing the winner
to designate the recipient charity.
State Fair Can’t get away for the Puyallup Fair? Bring the fair to
your office. Have “state fair” themed activities such as
a coin toss, bean bag toss, jelly bean count, and a pie
contest. Consider having a silent auction to boost
proceeds to charity. Rent a popcorn or snow cone
maker and sell the goodies to your coworkers. Invite
UWCFD member charities to set-up informational
tables. Promote the event through flyers, emails and
to neighboring departments. Have giving forms and
credit card payment forms on hand to let attendees bid
on auction items.
Brown Bag Presentations/Coffee hour Schedule a variety of charity speakers to speak at
lunch time during the campaigns. Brownbag
presentations are an awareness event and do not
require employees to donate. Ensure that giving forms
and charity guides are available to the audience. Hold
a drawing for prizes.
Dining for Dollars Partner with a local restaurant for a lunchtime or
evening event where part of the proceeds will be
donated to charity. Promote the date to coworkers to
get the maximum benefit.
Trivia Contest Trivia contests are a fun and interactive way to raise
money for charity. You can partner with a local pub,
hold it during your lunch hour or after work. Identify
your teams, choose trivia categories, set reasonable
entry fees, and designate a charity of choice or let the
winning team choose the recipient charity. At the
University of Washington, coordinators held a trivia
night and wrote their own trivia questions that reflected
the nature of their department's work.
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Sweat Shirt Raffle Get a high-end or vintage sweatshirt (or other item
such as a quilt) and sell raffle tickets throughout the
campaign. Let employees pay for tickets via one-time
payroll deduction, credit card or cash.
Cuff Em & Stuff Em - Cookbook and Fair Washington State Criminal Justice Training
Commission and the Washington State Patrol
partnered to develop The Cuff Em & Stuff Em
Cookbook and Food Fight event. They procured
recipes from their coworkers and held a design contest
for the cookbook cover. They culminated the cookbook
creation with a Food Fight. The Food Fight included a
potluck, cookbook sales and a charity fair. Employees
paid with cash, credit card or giving form.
Holiday/Themed Potlucks Host a themed potluck such as Harvest Festival,
Thanksgiving, Crazy Hat, Ugly Holiday Sweater day,
etc.) Create a contest for ugliest sweater, etc. Have
charity info, charity guides, giving forms available.
Invite a charity speaker.
Cat Cafe It was called Cat Café because it had both kittens from
MEOW Cat Rescue and was café themed. Donated
coffee and pastries were served for a donation. The
event was able to raise more awareness and money
for the charity. Another great thing about the event was
that it brought together both students and employees
together for a great cause. This was the first time this
event was held and both the department and charity
want to now make it an annual event. People also were
able to bring in food, toys, and other items that can
directly benefit the cats.
UWCFD Library Blog Each week during the campaign, the blog, CFD
Corner, started with Campaign News and Events. It
continued with a Charity Highlight and ended, some
weeks, with Bonus features. Additionally, for extra
incentive in some weeks, readers were asked a
question and the answer could be found in the blog. If
the question was answered correctly, they were
entered to win a giveaway prize.
The Campaign News and Events section highlighted all
events and important dates of the UWCFD campaign.
A link to giving forms, registrations, flyers and other
unique links to let people know about, and engage
with, all events of the UWCFD.
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Campaign Coordinator Description
Campaign coordinators are the key to a successful campaign. This role is vital in creating healthy charities and
healthy communities. Campaign coordinators have the exciting opportunity to connect colleagues with the causes
they care about most. Coordinators inform, inspire, excite, engage, uplift, connect, motivate, incite to action, and
instill urgency. They invite support, interest and dedication.
Campaign coordinators are truly the heart of the Combined Fund Drive. As a local campaign coordinator, you are
responsible for running and promoting the campaign locally in your agency. You will have the opportunity to
participate in training, develop and execute your campaign plan, coordinate events, make presentations, and
distribute materials.
Objectives
Provide everyday leadership for the campaign
Educate employees about the many benefits of giving through the Combined Fund Drive
Provide opportunities for employees to connect and contribute to their favorite nonprofits organizations via
payroll deduction or one-time gift
Manage a successful campaign
Have fun!
Role of the Coordinator
Engage your colleagues & market your campaign
o Help create a culture of philanthropy in your agency. Share how thoughtful giving to your favorite
causes makes an impact
o Get your manager involved. Ask your manager to share the campaign’s importance with your
colleagues
o Recruit a team or colleague to help you plan and execute your campaign
o Share campaign materials including posters, charity guides, charity brochures, giveaways, and
videos to help market your campaign
o Have fun! Hold fundraisers and contests to make the campaign enjoyable and inviting
Raise awareness about the many benefits of giving
o Educate your fellow employees about how they can make a lasting impact locally, nationally, and
globally
o Communicate how their gifts impact nonprofits
Connect your colleagues to their favorite causes
o Let them know how easy it is to support the causes they care about through payroll deduction
Share information through small group presentations, nonprofit speakers, and personal stories
o Make a presentation to your colleagues
o Arrange for charity speakers to tell their stories at staff and other small group meetings
Ask your colleagues to invest in the causes they care about most. Use email, presentations, in person
discussions, your supervisor, and nonprofit speakers to help you ask your colleagues to consider making a
gift.
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Q12 How did you hear about the 2016 CFD
campaign? Please check all that apply:
Answered: 1,327 Skipped: 796
Agency
fundraising...
CFD Charity
Guide
CFD posters
CFD website
Department
Meeting
Email from a
CFD volunteer
Email from the
CFD
Speaker from a
Charity
Word of mouth
Other
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Answer Choices Responses
Agency fundraising events 72.87% 967
CFD Charity Guide 6.33% 84
CFD posters 39.86% 529
CFD website 9.57% 127
Department meeting 15.75% 209
Email from a CFD volunteer
46.27% 614
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Email from the CFD
24.49% 325
Speaker from a charity 4.75% 63
Word of mouth 30.22% 401
Facebook 0.30% 4
Twitter 0.15% 2
Other 7.08% 94
Total Respondents: 1,327
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Benefits of Volunteering
#10: It's good for you. Volunteering provides physical and mental rewards. It:
Reduces stress: Experts report that focusing on someone other than yourself reduces tension
Makes you healthier: Moods and emotions like optimism, joy, and control over one's fate strengthen the
immune system
#9: It saves resources. Volunteering provides valuable assistance so more money can go directly to services.
The estimated value of a volunteer's time in Washington is $30.04 per hour (from Independent Sector – independentsector.org)
This past year, state employees logged 10,472 hours in the online Volunteer Tracker tool. Think how much money was saved for nonprofits!
#8: Volunteers gain professional experience. You can add your volunteer experience to your resume and even test out a career.
#7: It brings people together. As a volunteer, you assist in:
Uniting people from diverse backgrounds to work toward a common goal
Building camaraderie and teamwork
#6: It promotes personal growth and self-esteem. Understanding community needs helps foster empathy and self-esteem.
#5: Volunteering strengthens your community. As a volunteer, you help:
Support families (daycare and eldercare)
Improve schools (tutoring and literacy)
Support youth (mentoring and after-school programs)
Beautify the community (beach and park cleanups)
And so much more!
#4: You learn a lot. Volunteers learn more about:
Self: Uncover hidden talents that may change your view about your self-worth
Governance: Through working with local nonprofit agencies, volunteers learn how nonprofits function
Community: Volunteers gain knowledge of local resources available to solve community needs.
#3: You get a chance to give back. You have an opportunity to support community resources that benefit the people you care about or that you use yourself.
#2: Volunteering encourages civic responsibility. Community service and volunteerism are an investment in your community and the people who live in it.
#1: You make a difference! Your support counts!
From UC San Diego, Current Students, Community Service, Top 10 Reasons to Volunteer
https://students.ucsd.edu/student-life/involvement/community/reasons.html
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Benefits to Your Health
Over the past two decades, we have seen a growing body of research that indicates volunteering provides
individual health benefits in addition to social ones. This research, which is presented by Corporation of National
and Community Service in a report entitled, The Health Benefits of Volunteering: A Review of Recent Research*,
has established a strong relationship between volunteering and health. Studies show that those who volunteer
have lower mortality rates, greater functional ability and lower rates of depression later in life than those who do
not volunteer.
Comparisons of the health benefits of volunteering for different age groups have also shown that older volunteers
are the most likely to receive greater benefits from volunteering, whether it’s because they are more likely to face
higher incidence of illness or because volunteering provides them with physical and social activity and a sense of
purpose at a time when their social roles are changing. Some of these findings also indicate that volunteers who
devote a considerable amount of time, or about 100 hours per year, to volunteer activities are most likely to
exhibit positive health outcomes.
Volunteering for the Combined Fund Drive is not only good for your community and world, it is good for you!
*https://www.nationalservice.gov/about/role_impact/performance_research.asp#HBR
From Corporation of National and Community Service, Serve in Your Community, Benefits of Volunteering https://www.nationalservice.gov/serve-your-community/benefits-volunteering/
Additional Benefits of Volunteering
By volunteering, you are helping an altruistic, nonprofit organization meet its goals without incurring extra labor
costs. Beyond a loving act of giving, volunteering has powerful personal benefits. Volunteerism can fight
depression and anxiety because it offers a positive distraction away from negative “self-talk” scripts that often
accompany these conditions. The act of giving back serves as a strong counterbalance. The result is you are
happier helping others, and you naturally promote your own mental health.
Gaining work experience is another benefit of volunteering, but more importantly, it shows “demonstrated
interest.” You can’t put a price on this, and you can’t go back in time to get it. It is irrefutable proof to a potential
employer that you have passion. This can catapult any resume ahead of the pack.
Skill development is another powerful benefit of volunteering, and it can accelerate your transition to another
occupation faster. Engaging with people, networking, and increased opportunities come with relationships, and it’s
more likely that you may be in the right place to experience sudden opportunity.
Volunteering is a love gift, but your time and effort can be returned many fold.
From Employee Frontline newsletter, January 2017, Employee Assistance Program
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Online Resources
Several great resources are available to you online. You can find them by visiting www.cfd.wa.gov.
Log in to the online system:
On the top left of the CFD page, click on Donor Sign-in.
1. You’ll be asked to verify whether you are an active or retired employee. Select your status. 2. Select your Agency and enter your Employee ID number. If you don’t know your number, ask your HR
representative. 3. From here, you’ll be taken to your donor record where you can view your donations and volunteer time.
For a quick tutorial, watch this video on how to make an online donation:
https://www.cfd.wa.gov/cfd/Your-Donation-Made-Simple
Record volunteer time using Volunteer Tracker
The CFD recognizes that giving money just isn’t an option for everybody. For our member charities, giving time
can be just as crucial in saving money as receiving a monetary donation. Since 2013, the Combined Fund Drive
has offered the online Volunteer Tracker where state employees can log the hours spent volunteering with any of
the CFD member charities. At the end of the campaign, special recognition is given to agencies that log the most
hours.
Do you have additional questions or need more resources? Visit the Volunteer tab in the upper left quarter of the webpage. You’ll find most of the resources you need to manage your campaign.
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E-Campaigns
More and more business is done via email – including fundraising campaigns. Many of the same principles of a
successful in-person campaign apply to e-campaigns. Here are some tips, tricks and things to consider when
running a successful e-campaign.
1. Create a sense of urgency. Setting a deadline for your colleagues tends to boost giving and gives them an
increased sense of purpose.
2. Email frequency. Send more than one email. Multiple emails tend to have a higher response rate and a
higher average gift.
3. Crafting email messages.
Don't ask your colleagues to solve huge problems; ask them to solve solvable problems.
Don’t overdo it. Be too dramatic. Too emotional. Too strong. It's a lot easier to tone it down than it is to
pump up weak and underdone copy.
“If you want my money, touch my heart. Learn what I struggle with and what makes me move. Walk a
mile in my shoes.”
Don’t crowd your email with content. Send one email with one “ask.”
4. Get their attention.
Use short, catchy subject lines: Hook your coworkers right off the bat with a short and catchy
subject line
Example of a bad subject line: Renew Your Commitment to End Dog Homelessness
a. What’s wrong with it? Aside from this subject line being BORING, you are also intimidating
your colleagues to shoulder a very big issue – that they alone are responsible for saving all
dogs. Bad idea!
Example of a good subject line: Help Keep a Puppy Safe in Seattle’s Windstorm!
a. Why is this better? This is a good subject line because it’s focused, local, timely and a bit
emotional. Who doesn’t want to keep a puppy safe from a terrible windstorm in their
hometown?
5. Tell a story.
So you’ve hooked your members with a short and catchy subject line.
Now continue to engage them in the body of the text with a brief, straight forward appeal that tells a
story. You don’t have to be the world’s greatest storyteller to tell a compelling story to your members.
Why? Because you have access to CFD member charities and THEY have hundreds of stories to
share. Get your stories and SHARE them. Tell your coworkers how their $20 donation is going to help
X, Y, and Z. And be as specific as you can. For example: “Your $20 donation will help feed five
puppies in a shelter for an entire month.”
How often should I send an email?
It can be helpful to set a schedule in advance and plan for content/ideas/messages. You can deviate from the
schedule, but it can make the process easier if you already have a plan in place before the campaign starts. Pick
a day of the week to be your email day. If you have an internal newsletter, you can use that, too.
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It is nice to start the email with a personal note from you – it makes the email harder to ignore if it comes from a
real person. Consider including a short charity profile and possibly a video. Below is an example of an email
outreach schedule:
Date Topics
10/4/17 Welcome, intro self and first week to give info
10/11/17 Personal note, charity profile and event info
10/18/17 Personal note, charity profile and event info
10/25/17 Personal note, charity profile and event info
11/1/17 Personal note, charity profile and event info
11/8/17 Personal note, Veterans Day and event info
11/15/17 Personal note, National Philanthropy Day and event info
11/22/17 Personal note, charity profile and event info
11/29/ 17 Personal note, upcoming Last Week to Give announcement and event info
12/4/ /17 Personal note, Last Week to Give contest and event info
Last week to give – send daily emails reminding people to give and promote any last week
to give contests/opportunities
Here are some examples of emails sent to coordinators and employees:
Good Morning, Coordinators!
This week, the Giving Matters theme is Donate A Little. That seems like it could be a campaign theme . I’d like
to tell you a story of how a little makes a big difference. I used to work for the Market Foundation (#0316443) –
www.pikeplacemarketfoundation.org - and we were responsible for the big brass piggybank in the front of the Pike
Place Market, Rachel. While I was there, Rachel celebrated her 16th birthday. We decided to see how much
money she’d raised over that time. In the 5 years I was there, I only saw one $20 bill. Most of what we took in was
pocket change. Imagine your change jar…got that image in your head? Ok, in the 16 years that Rachel had been
in the Market, she brought in more than $100,000! That is what happens when we all donate a little – it adds up to
A LOT.
Key Dates & Events
Fundraiser forms are due back by November 23
Nomination forms are due to me by December 31
Charity Spotlight
This Friday – Veterans Day - is more than a day off. It is a day to recognize the service of the military men and
women who serve this country. I have two cousins who are currently in the Air Force. My grandpas and my dad
served. To them and their brothers and sisters in service, THANK YOU for the work you did – then and now - to
protect the freedom of people here and around the world.
There are lots of nonprofits that help veterans. Some provide direct service while some provide vet specific
programs that are part of their broader mission. I had dinner with a friend of mine the other night and we were
talking about her new job at Compass Housing Alliance (#1479677).She told me about some of the veteran’s
programs they have. Then she told me she had a handout about that work – and it is attached here. To learn
more about all of their programs, you can visit their website - http://www.compasshousingalliance.org/.
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Video Corner
Here’s another great organization helping veterans - America’s VetDog (#1479812) -
http://www.vetdogs.org. Check this out - https://www.youtube.com/watch?v=cBex6dHNkWU. There are lots of
other stories about how these dogs are helping our vets on the right side of the page.
____________________________________________________________________________
Here is a short email from a newsletter:
CFD – Veteran’s Day is more than an extra day off…
Up to 21 percent of all homeless single adults in King County are veterans with an estimate of 1,000 to 1,150
homeless veterans in our region, and about 27 percent (270 to 310) being chronically homeless. Most of these
homeless veterans are single and male with an average age of 50 (e.g., individuals who served during the
Vietnam War era). Single homeless female veterans make up nearly 4 percent of those living in shelters and
transitional housing. Thankfully, nonprofits like Plymouth Housing Group (UWCFD#: 0316555) recognize the
unique needs of our homeless veteran population. Plymouth has built several affordable housing buildings with
units set aside specifically for our veterans. They also provide additional wrap-around social services to serve
those who have served our country. Questions? Contact Jolyn Mason – [email protected]. To make a gift, visit the
UWCFD website.
From UWCFD Coordinator, Brooke Emrich
E- Campaigning!
I am part of a large department spread over a variety of sites, and it is not possible to host in-person events where
more than a small percentage of the department would be able to attend. We have had to get creative in
drumming up support primarily over email.
In past years we focused our fundraising efforts on planning a silent auction to raise funds for a charity chosen by
our CFD volunteer committee. Because we knew that the majority of our department could not be at the silent
auction in person no matter which day of the week we chose for the event, we worked out a way to allow people
to bid online for the silent auction items. One especially ambitious year we planned both the silent auction AND a
“Virtual bake sale” to raise funds for our chosen charity.
For the 2016 drive, our department did not have the capacity to plan and support another big fundraiser, so we
focused our energy on doing smaller fundraisers in the office that were less labor intensive.
1. Coin Drive competition (organized by UWCFD)
2. Candy counting competition
3. Food Drive (organized by UWCFD)
4. Sock & Underwear Drive (organized by UWCFD)
I focused my efforts on drawing attention to the fundraisers by sending eye-catching emails and putting up brightly
colored flyers in high-traffic areas of our department.
I think the most effective thing that I did was each week on Friday I sent out an email to the whole department –
the “Weekly CFD Fundraiser update”. In this email I would highlight how much we had raised for our charity so
far, and how much we had to go to reach our goal. I would also highlight any upcoming CFD fundraiser events,
such as the stair climb. I think that the faculty, staff, and residents in the department appreciated the reminders
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and also got pleasure out of seeing our progress. I know that I did! I hope that it encouraged people to give more
by seeing that others were donating and we were working together toward a goal.
Example of weekly email from last year:
Happy Friday!
WEEKLY FUNDRAISER PROGRESS REPORT
We have now raised $148.78 for the Holocaust Center for Humanity!
Food Drive: 17 food items were donated to the UW Campus Food Pantry by the department! Great job! There
will be fewer hungry Huskies thanks to you!
Coin Jar: $27.98 raised this week for $57.78 total - incredible!
It was a close shave between the two, but Star Trek won the coin jar competition by $0.82!
The coin jar competition for this week is Cats vs. Dogs! Pick your favorite, increase our donations. All proceeds
of the coin jar go to the Holocaust Center for Humanity. https://www.holocaustcenterseattle.org/about-us
The Whole U.
Upcoming event: There is still time to register for the Steps to Tolerance stair climb fundraiser to benefit
Holocaust Center for Humanity. The event will take place on Wednesday, Nov. 16, from 12-1 p.m. Form a team in
your department and climb together! You can also ask your friends and family to sponsor you! There will be
giveaways, door prizes, and prizes for top donors and climbers!
You have three ways to participate with your $10 minimum donation:
1. Register, make a pledge, and climb stairs at one of six locations* 2. Register, make a pledge, and take the stairs anytime, anywhere on 11/16 3. Not climbing? Just make a donation and help raise $10K!
Help us reach our goal. Register today! Sponsored by the UW Combined Fund Drive and if you’re planning to
participate in the Stair Climb, please let me know! We already have a team of several staff members signed
up.
Thanks for all of your amazing support of the UW Combined Fund Drive charities!
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A Successful Campaign
Make Your Campaign a Success!
Campaigns should reflect your workplace. If you have a meeting/getting together culture, take advantage of it. If
you are decentralized and don’t get together, use email to manage your campaign. You can always try something
new, but don’t try to put a square peg in a round hole.
1. Understand your role
You’re the campaign coordinator and your colleagues will have questions for you. To be prepared:
Attend a coordinator training, kickoff events & charity fairs
Network with other volunteers
Check out the CFD website – www.cfd.wa.gov
The CFD staff is a resource for you – so is last year’s coordinator!
2. Get leadership support
This is a great chance to gain new skills, toot your own horn and engage your leadership in creating a
better world. To do this, you can:
Meet with your manager and share your campaign plan. Ask them to send emails, sign letters or
include the CFD as an agenda item at management and staff meetings
Have them participate in events
Ask them to share their story
Keep them informed along the way
3. Build your team
Many hands make light work! Find someone with a complimentary skill set and invite them to help. Plus,
it’s more fun to work with someone else than by yourself.
Recruit other enthusiastic people from all areas of your unit – professional staff, classified staff, etc.
– to help you with the campaign
Give everyone a role and a voice in planning
Set shared goals and celebrate successes
4. Create you campaign plan
Create a plan that works for your workplace and then work the plan. You know what will work for your
group. Things to keep in mind:
Implement your own plan according to your own timeline
Include a communication strategy
Get on meeting agendas
Initiate first and last week to give strategies
5. Promote your campaign
Make sure you let your coworkers know it is campaign time and ASK them to consider supporting their
favorite causes. The number one reason people don’t give? They weren’t asked. Ask more than once.
Studies show it can take up to 7 asks before someone moves from potential to actual donor.
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Tips for asking:
Be excited and enthusiastic
Make your own gift first
Invite a charity speaker to share their message and make the ask
Use Impact statements to let people know what their dollars are doing in the community
Use the resources you have access to like posters, charity guides, games, emails, CFD website
and more!
6. Recognize and thank your team and colleague
People respond positively to praise and thanks, so give it to them! Recognize and thank all those who
helped make your campaign a success, like:
Management, for supporting the team, the CFD, and YOU
Your team
Your coworkers – for giving, considering giving and letting you share the CFD’s message
Your charity participants – thank the speakers and presenters
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Breakout
How to Get Your Colleagues Involved
