2017 A product of - Startseite - Tamedia Advertising... · Only digital documents are accepted. The...

1

Status: April 2017 Subject to change. Valid from 1 January 2017

advertising.tamedia.ch

tariffs2017Print run: 148,279 (WEMF 2017 certified figure)

Readership: 620,000 (Mach Basic 2017-1)

A product of Tamedia

Advertising

2

Island advertsIsland adverts

1/4 page portrait (1 column)Print space: 42 x 254 mmWith bleed margin: 58 x 290 mmGross price: CHF 6,290

1/4 page landscape (4 columns)Print space: 182 x 60 mmWith bleed margin: 210 x 79 mmGross price: CHF 6,290

Note: Technical details and prices for positioning, colours and VAT can be found on the next page.The normal advertising rates apply to advertorials. For guidelines, see general terms and conditions for advertisements: advertising.tamedia.ch


1/4 page (2 columns)Print space: 89 x 125 mmWith bleed margin: 105 x 143 mmGross price: CHF 6,290

1/3 page portrait (1½ columns)Print space: 58 x 254 mmWith bleed margin: 74 x 290 mmGross price: CHF 10,520

Inside front cover + 3rd page Print space: 388 x 254 mmWith bleed margin: 420 x 290 mmGross price: CHF 44,140

2.US 3.S

1/1 page (4 columns)Print space: 182 x 254 mm With bleed margin: 210 x 290 mm Gross price: CHF 18,870

2/1 page (panorama)Print space: 388 x 254 mm With bleed margin: 420 x 290 mm Gross price: CHF 37,740

Formats & prices

1/8 page (2 columns) Print space: 89 x 60 mm With bleed margin: 105 x 79 mmGross price: CHF 3,400

1/16 page (1 column)Print space: 42 x 60 mmWith bleed margin: 58 x 79 mm Gross price: CHF 2,030

1/8 page (4 columns)Print space: 182 x 28 mmWith bleed margin: 210 x 46 mm Gross price: CHF 3,400

1/2 page portrait (2 columns)Print space: 89 x 254 mm With bleed margin: 105 x 290 mm Gross price: CHF 11,800


1/3 page portrait (1½ columns)Print space: 58 x 254 mmWith bleed margin: 74 x 290 mmGross price: CHF 8,060

Cover pages

4.US

2.US

Inside front or back cover (4 columns)Print space: 182 x 254 mmWith bleed margin: 210 x 290 mmGross price: CHF 21,500

Outside back cover (4 columns)Print space: 182 x 254 mmWith bleed margin: 210 x 290 mmGross price: CHF 22,500

1/8 page (2 columns)Print space: 89 x 60 mmGross price: CHF 4,360Positioning in marketplace section

1/16 page (1 column)Print space: 42 x 60 mmGross price: CHF 2,380Positioning in marketplace section

Special positioningEditorial

3

Tamedia 2017 franc settlement scale applicable to all Tamedia Advertising titles*

from sales Discount afrom sales Discount before discount as a % before discount as a % of CHF of CHF

3,000 2% 2,000,000 12%

9,000 3% 2,500,000 13%

20,000 4% 3,000,000 14%

40,000 5% 3,500,000 15%

80,000 6% 4,000,000 16%

160,000 7% 4,500,000 17%

320,000 8% 5,000,000 18%

640,000 9% 5,500,000 19%

1,000,000 10% 6,000,000 20%

1,500,000 11%

Contract validity period: 12 months (1.1. – 31.12.2017)

*All the printed media titles from Tamedia AG Advertising will be cumulated,

with the exception of the Tagblatt der Stadt Zürich and the Journal de Morges.

Discounts

Technical details l Full-bleed adverts: + 3 mm bleed margin on all

4 pages. Text and image elements that may not be bled off must be 8 mm

from the format edge.

l Position of print space: Edge distances: outer 16 mm, inner 12 mm, top

17.5 mm, bottom 18.5 mm.

Price for positioningl Positioning instructions +20%.

l Special formats on request

l Positioning requests will be taken into account as far as possible, but can

not be guaranteed.

l No additional charge is made for full-bleed adverts and adverts overlap

ping the binding.

All surcharges are calculated on the basis of the gross price.

ColoursPrices are valid for black-and-white and for 2, 3 and 4-colour adverts.

Value-added taxAll prices exclude 8% value-added tax.

Print process Contents/cover: web offset, 60-grid, 4/4 colour EURO scale (no Pantone colours).

Print documentsOnly digital documents are accepted. The preferred file format for supplying data

is as a PDF file in PDF/X-3 standard.

Data deliveryAll data transmitted must include the title, issue number, customer’s name and

a keyword related to the subject (e.g. SF15_Customer_Keyword.pdf)

Print-ready digital templates

l PDF formats: PDF/X-3 (settings available at http://www.pdfx-ready.ch)

l Fonts: PostScript type 1 fonts, OpenType fonts, no TrueType fonts.

l Image resolution: 300 dpi.

l Format/Status: The document size should correspond to the correct status

of the advertising space purchased.

Data transferl E-mail: [email protected]

l Compulsory order information

– Customer

– First publication date / issue no.

– Subject of advert

Repeat order discount (for 1/4, 1/8 and 1/16 pages only)

2 x 3% 3 x 5% 6 x 10% 13 x 12% 26 x 15%

39 x 17% 48 x 20%

For identical orders. With no changes in size. Acceptance period: 12 months.

Repeat order discounts cannot be cumulated with other titles.

Multiple-page advertisements4 pages CHF 52,836 7 pages CHF 92,463

5 pages CHF 66,045 8 pages CHF 105,672

6 pages CHF 79,254

Calculation basis: an additional discount of 30% for multiple-page adverti-

sements has already been taken into account on all pages. The customer’s

specific contract discount and consulting commission can be deducted

from these prices.

Consulting commission / ZEWO discount•Consulting commission: 15%

•ZEWO discount: All customers entitled to a ZEWO discount receive a 50%

reduction on advertisements and inserts (not eligible for franc settlement

discounts or consulting commission)

Technical details / Data transfer

4

Technical conditionsl Split surcharge: CHF 1,800

l Positioning: depending on technical feasibility

l Formats: minimum format 105 x 148 mm, maximum format 195 x 270 mm

Magazine format 210 x 290 mm, for subscription print runs only

l Thickness: max. 2 mm, greater thicknesses on requeste

l Weight: price according to rates up to 49 g, price on request from 50 g

l Weight of paper: min. 150 g/m2 for 2 pages, min. 90 g/m2 for 4–6 pages,

min. 60 g/m2 for 8–24 pages

l Split run: possible on request, min. 50,000 copies

l Finishing: folded, stapled from 8 pages, cut to format

Loose inserts (2–24 pages)

Weight Total costs

up to 15 grams CHF 63,000

16–25 grams CHF 67,200

26–35 grams CHF 71,400

36–49 grams CHF 76,125

Price incl. postage and technical costs.

Technical conditions l Split surcharge: CHF 1,800

l Perforation: if perforated, the perforation must be at least 10 mm from the

binding.

l Formats: min. 105/148 x 148 mm with 5 mm head trim, max. 210 x 290

mm (magazine format) with head, foot and face trim of 5 mm respectively.

Distance of non-bleed elements from format trim

min. 8 mm. For magazine formats, “Promotional insert with SCHWEIZER

FAMILIE.../...” must be printed on the 1st page.

l Fold: 10 mm wide, on the rear half of the sheet, head included in a printed

sheet.

l Weight: up to 49 g, from 50 g on request

l Weight of paper: min. 100 g/m2 for 4 pages, min. 60 g/m2 for larger

volumes.

l Positioning of supplements: centre page, fixed to the head, other

positioning on request

l Positioning of bound inserts: fixed to the head, between the cover and

1st printed sheet or between the 1st and 2nd printed sheets

l Split run: possible on request, min. 100,000 copiese

l Finishing: folded, not pre-stapled If the supplement is smaller than

210 x 290 mm, cut foot and face to final format.

Supplements (4–24 pages)

Bound inserts (4–8 pages)

Weight Total costs


16–25 grams CHF 53,025

26–35 grams CHF 58,100

36–49 grams CHF 65,100


Advert with fixed insert Weight/article Total costs


16–25 grams CHF 32,025

26–35 grams CHF 34,125

Sachets / goods samples CHF 36,050

Prices incl. postage and technical costs, excl. advertising costs.

Technical conditionsl Minimum order: 1/2 page landscape, according to gross price


(portrait)

l Status of flyer inserts: the binding of the flyer must be parallel to the

binding of the magazine. Min. distance from binding: 10 mm,

max. 100 mm. Distance from head, foot and face trim at least 15 mm.

l Deviations: possible up to 5 mm

l Weight of paper: min. 150 g/m2, max. 300 g/m2 (postcards must comply

with post office guidelines)

l Finishing: fixed inserts must be cut to format precisely and cleanly, and fly-

ers stapled. Errors representing up to 1% of the total quantity provided are

considered to be within the tolerance limits.

Piggyback marketing Weight Total costs


16–25 grams CHF 55,680

26–35 grams CHF 59,160

36–49 grams CHF 63,075


Technical conditionsl Split run: only possible for subscription print runs (145,000 copies)

l Split surcharge: CHF 1,800

l Positioning: between Schweizer Familie and TVtäglich


l Thickness: max. 5 mm, greater thicknesses on request

l Weight of paper: min. 120 g/m2 for 2 pages, min. 90 g/m2 for 4–6 pages,

min. 60 g/m2 for 8–24 pages.

l Split run: possible on request, min. 100,000 copies

l Finishing: folded, stapled from 8 pages, cut to format

Consulting commissionl Consulting commission: 5%

Value-added taxAll prices exclude 8% value-added tax.

Loose inserts, supplements, fixed inserts

5

Specifications gültig ab 1. Januar 2016

GeneralBefore every order (loose insert, supplement or fixed insert), the publisher

must be provided with three binding sample copies, plus a reserved sample in

the case of fixed inserts. The order does not become binding until it has been

approved in writing by the publisher. In special cases, the publisher reserves

the right to carry out a test run of 200 copies. Further information: Sales

Administration Print Schweizer Familie

Print run: 175,000 copies incl. allowance

Approval: 3 sample copies or 3 dummy copies plus a reserved

sample 5 weeks prior to publication to Sales Administration Print

Schweizer Familie.

Delivery: according to our delivery terms

Please note: if any processing difficulties occur due to loose inserts / supple-

ments / fixed inserts of insufficient quality, the finalisation of the magazine

takes priority over customer inserts.

Additional cost: flyers containing third-party adverts: 20% of the gross

price of an advertising page per advert.

BeikleberStatus: the binding of the flyer inserts must be parallel to the binding of the

magazine. Distance from binding min. 10 mm, max. 100 mm. Distance from

head, foot and face trim at least 15 mm.

Formats: min. 85 x 55 mm, max. 148 x 210 mm (portrait).

Quality standard: possibility of position deviations of +/- 3 to 5 mm

Weight of paper: min. 150 g/m2, max. 300 g/m2. Postcards must comply with

post office guidelines.

Finishing: fixed inserts must be cut to format precisely and cleanly, and flyers

stapled. Errors representing up to 1% of the total quantity provided are consi-

dered to be within the tolerance limits.

SupplementsPositioning: centre page, fixed to the head, other positioning on request.

Formats: min. 105/148 x 148 mm + 5 mm head trim. Max. 210 x 290 mm + 5 mm

head, foot and face trim, 10 mm overfold at the back. Distance of non-bleed

elements from format trim: min. 8 mm due to binding taper.

For magazine formats, “Promotional insert with Schweizer Familie .../...” must

be printed on the 1st page.

Weight: up to 49 g, from 50 g on request.

Weight of paper: 100 g/m2 for 4 pages, min. 60 g/m2 for larger volumes.

Split run: possible on request, min. 100,000 copies.

Finishing: folded, not pre-stapled, if smaller than magazine format, foot and

face cut to final format.

Loose insertsPositioning: depending on technical feasibility

Formats: min. 105 x 148 mm, max. 195 x 270 mm. Magazine format

210 x 290 mm, for subscription print runs only.

Weight: up to 49 g, price according to rates, from 50 g, price on request.

Weight of paper: 150 g/m2 for 2 pages, min. 90 g/m2 for 4–6 pages, min. 60 g/m2

for 8–24 pages.

Thickness: max. 2 mm, greater thicknesses on request.

Split run: possible on request, min. 50,000 copies.

Finishing: folded, stapled from 8 pages, cut to format.

Delivery terms for inserts and supplementsl Clean delivery without damage/deformations to the product, and piled

with the 1st page facing upwards.

l Piggyback inserts with the 1st page facing downwards.

l On palettes or in palette frames in hand-held bundles of approx. 8–12 cm

(not entwined or bound).

l A cardboard inlay should be placed between every 2nd and 3rd layer to

prevent deformations and slippage of the inserts.

l Envelopes and small flyers must be laid on pallets, facing the same direc-

tion, without play, and protected against slippage and damage by dividers

and bases.

l Enquiries should be made about packaging for special products.

Anlieferbedingungen für Beikleberl Clean delivery without damage/deformations to the product, and piled

with the 1st page facing downwards.

l In palette frames in hand-held bundles of approx. 8–12 cm (not entwined

or bound).

l A cardboard inlay should be placed between each layer to prevent deforma-

tions and slippage of the inserts..

l Fixed inserts and goods samples must not be stuck together.

l Goods samples must be placed upright on pallets, facing the same direc-

tion, without play, and protected against slippage and damage by dividers

and bases.

l Enquiries should be made about packaging for special products.

6

Correct sample palettes Incorrect delivery

Costs arising from incorrect

deliveries will be charged on the

insert invoice.

Specifications

Palletisationl EUR-pallets should be used. 1:1 exchange

l The palette packaging must prevent any displacement, slippage or damage

of the contents.

l It must be designed to ensure that no moisture can penetrate from the

outside.

l A palette proof must be attached on at least two sides (front sides) and if

possible on all four sides.

l The palette proof must specify the following details:

a) The object in question

b) The issue number/date

c) The title of the loose insert, supplement or fixed insert

d) Language

e) The number of copies on the palette

f) The total number and number of palettes

g) Sender and recipient

h) Space for observations

Delivery slipl The details on the delivery slip must correspond to the information on the

palette proof.

l For deliveries from abroad, the delivery terms (INCO terms) must be stated

on the commercial invoice: DDP - Delivered duty paid.

l Customs clearance costs are borne by the importer.

Correct delivery of sachets Incorrect delivery

Costs arising from incorrect

deliveries will be charged on the

insert invoice.

Place of delivery

Swissprinters AGBrühlstrasse 5CH-4800 ZofingenRegistration by telephone: Merchandise planning, tel. +41 (0) 62 746 3 3 60 / +41 (0) 62 746 3 4 23Important: registration required 24 hours prior to delivery.

Acceptance of goods

Monday to Friday from 7 a.m. until 5 p.m.14 days prior to publication at the earliest, and 7 days at the latest.We will charge storage costs for early delivery.

7

Technical costs

CHF 42,550

Advertising value

CHF 8,880

Conditions

Contract discount, 5% consulting commission

on advertising value

Gatefolder

Print run

Total print run: 175,000 copies

Lead time

Placing of order/Ordering paper:

8–10 weeks prior to publication

Print data to us: 2–3 weeks prior to publication

Papillon

Print run


Lead time




Covers

Print run


Lead time




Covers with punching

Print run


Lead time




Foldout jacket

Print run


Lead time




Our advertising market team will be happy to help if you need more detailed information. Other special formats on request.

Slider

Print run

Total print run: 175,000 copies.

Lead time




Technical costs

CHF 1,800

Advertising value

CHF 45,288

Conditions



Technical costs

CHF 24,300

Advertising value

CHF 41,514

Conditions



Technical costs

CHF 22,800 without scent

Advertising value

CHF 33,840

Conditions



Observations

Min. flap width: 11 cm

The advertising format is including back cover

Technical costs

CHF 28,800 without scent

with scent on request

Advertising value

CHF 41,370

Conditions



Observations

Min. flap width: 7 cm

The advertising format is including back cover

Technical costs

CHF 34,300

Advertising value

CHF 78,110

Conditions

Contract discount, 5% consulting com-

mission on advertising value

Examples of special advertising formats

8

Guidelinesl It must be obvious to readers of “Schweizer Familie” whether

they are reading an editorial page or paid advertising space.

l Advertorials must therefore stand out clearly from the editorial

layout of “Schweizer Familie”.

l The client must be clearly identifiable by an integrated, free-

standing company logo and/or company address.

l Advertorials generally fill a whole page, or at least half a page.

Specificationsl The overall impression (e.g. layout, columns, design elements,

fonts, appearance) must be clearly distinguishable from the edi-

torial pages of “Schweizer Familie”.

l Each advertorial must be in legible print and identified as an

“Advert” in the top right-hand or left-hand corner in a font size

of at least 12 points.

l Half-page advertorials are separated from editorial space by a

line.

Decisionl Advertorials are presented to the Head of Sales and Publishing

Management. If the specifications and guidelines have not been observed,

the advertorial may be returned for correction.

l The Editor in Chief reserves the right to refuse an advertorial.

ProcessingThe print-ready data must reach “Schweizer Familie” one week before the

closing date for advertisements.

PricesAdvertorial prices are subject to the relevant advertising rates for

“Schweizer Familie”. “Schweizer Familie” may be entrusted with the draf-

ting and/or layout of advertorials in return for separate payment. Prices

from CHF 3,000

Advertorial guidelines

Schedule

Issue Publication date Delivery date(for data transfer)

Delivery date(for data transfer)

1 05.01.17 16.12.16 19.12.16

2 12.01.17 23.12.16 28.12.16

3 19.01.17 03.01.17 05.01.17

4 26.01.17 10.01.17 12.01.17

5 02.02.17 17.01.17 19.01.17

6 09.02.17 24.01.17 26.01.17

7 16.02.17 31.01.17 02.02.17

8 23.02.17 07.02.17 09.02.17

9 02.03.17 14.02.17 16.02.17

10 09.03.17 21.02.17 23.02.17

11 16.03.17 28.02.17 02.03.17

12 23.03.17 07.03.17 09.03.17

13 30.03.17 14.03.17 16.03.17

14 06.04.17 21.03.17 23.03.17

15 13.04.17 28.03.17 30.03.17

16 20.04.17 30.03.17 04.04.17

17 27.04.17 06.04.17 10.04.17

18 04.05.17 13.04.17 19.04.17

19 11.05.17 24.04.17 26.04.17

20 18.05.17 02.05.17 04.05.17

21 24.05.17 08.05.17 10.05.17

22 01.06.17 15.05.17 17.05.17

23 08.06.17 18.05.17 22.05.17

24 15.06.17 29.05.17 31.05.17

25 22.06.17 06.06.17 08.06.17

26 29.06.17 13.06.17 15.06.17

Issue Publication date Delivery date(for data transfer)

Delivery date(for data transfer)

27 06.07.17 20.06.17 22.06.17

28 13.07.17 27.06.17 29.06.17

29 20.07.17 04.07.17 06.07.17

30/31 27.07.17 11.07.17 13.07.17

32 10.08.17 24.07.17 26.07.17

33 17.08.17 31.07.17 03.08.17

34 24.08.17 08.08.17 10.08.17

35 31.08.17 15.08.17 17.08.17

36 07.09.17 22.08.17 24.08.17

37 14.09.17 29.08.17 31.08.17

38 21.09.17 05.09.17 07.09.17

39 28.09.17 12.09.17 14.09.17

40 05.10.17 19.09.17 21.09.17

41 12.10.17 26.09.17 28.09.17

42 19.10.17 03.10.17 05.10.17

43 26.10.17 10.10.17 12.10.17

44 02.11.17 17.10.17 19.10.17

45 09.11.17 24.10.17 26.10.17

46 16.11.17 31.10.17 02.11.17

47 23.11.17 07.11.17 09.11.17

48 30.11.17 14.11.17 16.11.17

49 07.12.17 21.11.17 23.11.17

50 14.12.17 28.11.17 30.11.17

51/52 21.12.17 05.12.17 07.12.17

9

Special topicsSubject Issue Publication date Closing date for Delivery date

advertisements

Garden extra 9 02.03.17 14.02.17 16.02.17

All in Green* 13 30.03.17 14.03.17 16.03.17

Walking and

National Walking Day 17 27.04.17 06.04.17 10.04.17

BBQ extra 22 01.06.17 15.05.17 17.05.17

Bicycle etra 25 22.06.17 06.06.17 08.06.17

All in Green* 27 06.07.17 20.06.17 22.06.17

Building/Renovating 36 07.09.17 22.08.17 24.08.17

Living Well* 39 28.09.17 12.09.17 14.09.17

Swissness* 43 26.10.17 End of August 17

All in Green* 45 09.11.17 24.10.17 26.10.17

Finance* 46 16.11.17 Middle of September 17

* = topical issues

Specials

Contact Tamedia AG Tamedia Advertising Werdstrasse 21 P.O. Box 8021 ZurichTel. +41 44 248 42 30

The general terms and conditions for advertisements can be found at:[email protected] | advertising.tamedia.ch

2017 A product of - Startseite - Tamedia Advertising... · Only digital documents are accepted. The...

Documents

Transcript of 2017 A product of - Startseite - Tamedia Advertising... · Only digital documents are accepted. The...