2017-2019 POST GRADUATE DIPLOMA IN AGRI- BUSINESS...

PROSPECTUS

2017-2019

POST GRADUATE DIPLOMA IN AGRI-

BUSINESS MANAGEMENT

Choudhary Charan Singh

National Institute of Agricultural Marketing, Jaipur

(An Autonomous Organization under Ministry of Agriculture and Farmers

Welfare, Government of India)

Bambala, Kota Road, Jaipur-302033 (Rajasthan)

Phone : 0141-2795150, 2795140, 2795134. Fax : 0141-2771938

E-mail :[email protected] [email protected]

. .

DIRECTOR GENERAL’S MESSAGE

Qualified human resources are the cornerstone of success of any business

venture. The challenge before an educational institute is to enhance the innate

capabilities of its students and hone their skills to enable them to innovatively

meet the requirements of the industry. PGDABM of National Institute of

Agricultural Marketing, Jaipur it is our constant endeavor to equip our students

to take leadership roles in Agribusiness sector.

The process begins with the careful selection of our students who already

have expertise in the core subject being graduates & post graduates. The course

has been designed to give them necessary tools to analyze the trends in

intersecting fields impacting the industry for e.g. Finance, Public policy,

international market fluctuations, Value Chain Management etc.

CCS NIAM has taken several initiatives to establish forward linkages with

industry. It has started a Student Chapter with NCCD, and knowledge

partnership with corporate sector. This has enabled the students and the institute

to appreciate the needs of the industry and acquire requisite skills to address

them.

Over the past eight years our students have done us credit and our spear

heading key agree business initiative.

The post Independence story of agriculture sector in

India has been of remarkable growth and innovation.

From a nation importing food grains to avert famine in

the 60s we have not only become self-sufficient in

agriculture but a net exporter of agri-produce. This turn

around has created a tremendous opportunity for trade

and commerce in agri-business. The organized retail

and food consumption industry alone is predicted to

grow by 10% to 16% in the next three years.

Smt. IRINA GARG . .

RESEARCH

CCS NIAM conducts applied research on various aspects of agricultural

marketing and disseminates knowledge. The focus area of research as

commodities, markets, investments, warehousing.

CONSULTANCY

Consultancy focuses on establishing markets with modern infrastructure market

planning with the view to establish backward and forward linkages. NIAM has

formatted projects on Master Plan for Bhutan Government, Market planning

and designing of wholesale and retail markets of Assam under world bank

study, State master plan for various states, awareness building under forward

market commissions, market strategies for organic produce of Sikkim etc.

GENESIS

CCS National Institute of Agricultural marketing is an autonomous

organization working under the aegis of the Ministry of Agriculture

and farmer welfare Government of India. The Institute offers

specialized training, research, consultancy, education and policy

support in the field of agriculture marketing.

About the Institute

Mandate

.

TRAINING

CCSNIAM imparts quality training to different stakeholders by adopting and

innovative approach in terms of content, knowledge and methodology

EDUCATION

Through education mandate of CCS NIAM aims at developing human resources

by providing long term courses in agricultural marketing.

CCS NIAM offers a two-year Post Graduate Diploma Programme in Agri-

Business Management (PGDABM) for students with Graduation and Post

Graduation in Agriculture and allied sciences and others.

POST GRADUATE DIPLOMA IN MANAGEMENT (AGRIBUSINESS) AT

CCS NIAM (2017-2019) – A DEGREE OF DISTINCTION

CCS NIAM’s two year Post Graduate Diploma Programme in Agri- Business

Management (PGDABM) as an AICTE approved programme. It prepares

business managers with critical competencies for agri-business sectors like food

retailing, exports, commodity trading, micro finance, Banking, Agri- Business

Consultancy pharmaceutical, Agri input sector, capacity building etc.

Seats: 60 (Reservation of seats as per the norms)

No. of seats for Agri and Agri allied subjects- 50

No. of seats for other than Agriculture and Allied Subject : 10

TWO YEAR RESIDENTIAL PROGRAMME

THE PGDABM BEING OFFERED BY CCS NIAM IS DISTINCTIVE IN

SEVERAL WAYS

Recognized by All India Council for Technical Education (AICTE)

21 months intensive study trimesters

10 weeks Summer Training

Live Projects & Corporate Interface

50 modules are delivered with the help of best faculty from Institution

Student from all the major Agricultural Universities take admission

Internship with Agribusiness companies

Alumni base of around 600 students

100% placement in National and International companies

Corporate interface with 400 agribusiness companies

Institutional linkages with 50 Institutes and universities for academic work

Learning through workshops like digital marketing etc.

Located in Jaipur a multi cultural city that provides exposure in theatre,

literature and sports to students.

Well connected by rail, road and air.

Infrastructure

CLASSROOM

The heart of CCS NIAM community is

academic Centre (BRAHMAPUTRA).

Student’s in class learning is facilitated

High-speed data communication network.

The classrooms are air-conditioned and

equipped with multimedia and audio-visual

facility to provide effective learning.

LIBRARY

CCS NIAM has library with comprehensive

collection of literature predominantly

related to the management and agriculture

and allied subjects which provide a

platform for students to recreate and update

themselves. It includes more than 12000

books, 4500 periodicals, 15 newspapers.

COMPUTER CENTRE

Fully air-conditioned Two Computer

centers have 80 desktop with 24 hours

internet support that are seamlessly

connected over a campus-wide switched

LAN with high-speed and internet access.

CCS NIAM is connected with National

Knowledge Network(NKN) and with WI-FI

Campus.

CONVENTION CENTRE

It includes conference hall seminar room,

executive suites and auditorium. This

facility is used in organizing national and

international seminars, conferences

workshop, MDPs and cultural activities.

HOSTEL FACILITIES

PGDABM is fully residential programme with

students residing at Boys / Girls Hostel. The

rooms are well furnished with students Hostels

air-coolers and attached washrooms. The hostel

is provided with newspapers and weekly,

fortnightly and monthly publications.

SPORTS FACILITY

Students are provided with whole range of sport

and games facilities. This includes volleyball,

Badminton, Table tennis, carom, Lawn tennis,

Basketball, Cricket pitch. This perfect blend of

sport and academic ensures all-round

development of every student.

CULTURAL PROGRAMME

PGDABM Students celebrate various occasions like

Flag-Day, International Yoga-Day, “AZAADI 70” on

the theme “YAAD KARO QURBANI”, and are

encouraged to attend in the various cultural

programmes being conducted in the city.

WORKSHOP, MARKET VISIT AND INTERACTIONS

The most important and interesting part of this two

years PGDABM programme is that various

workshops on current areas were organized for the

PGDABM students like Digital Marketing, Business

Communication (by British Council of India),

Advance SPSS, Employability Skill Workshop,

Visual Analytic, Pre Placement Workshop and

Discover own inner resources (by Peace Foundation).

PGDABM students also visits various APMC

Markets to understand the work system of market

and the problems face by small and marginal

farmers in the market yard. At the end of the study

visit, a report is prepared by the students.

HIGHLIGHTS:

• Students attended „table top‟ trade show of fine foods and

beverages organized by US Department of Agriculture at Taj SMS Hotel, Jaipur.

• A pre placement workshop organized by alumni of

PGDABM for students on “Know Thyself - Importance of self-knowledge, understanding self through personality test”.

• Various competitions for students were organized on the

occasion of “AAZADI 70” like kite flying, group dance mime, group singing, collage making.

SCHOLARSHIP

Two scholarship adhere to meritorious students of PGDABM by Export–Import Bank

of India (EXIM Bank).

COURSE STRUCTURE

The courses designed for this programme provide a progressive learning

sequence step by step from concepts, tools and techniques to their

application in the context of agribusiness sector. The details of courses are

mentioned in Trimester Plan and all courses are compulsory. The

organization of courses can be broadly grouped under the following themes.

FIRST TRIMESTER Credit SECOND TRIMESTER Credit THIRD TRIMESTER Credit

Business

Communication &

Presentation Skills

2 Business Statistics 2 Human Resource

Management 3

Basic Financial

Accounting 3

Marketing Strategies &

Techniques 3 Operational Research 2

Advanced Computer

Skills 2

Macro Economic Theory

& Policy 3

Financial Management

(Corporate Finance) 3

Business Mathematics 3 Cost & Control Systems 3 Quantitative Techniques

for Agri Business 2

Organizational Behavior 3 Management Information

Systems & E- commerce 2 Project Management 3

Principles and practices

of Management 2

Written Analysis

Communication 2 Marketing Research 3

Principles of marketing

Management 3 Individual Project 2

Procurement

Management 3

Managerial Economics

(Micro) 3

Agricultural Input

Marketing

3

FOURTH TRIMESTER (CREDIT 10)

FIFTH TRIMESTER Credit SIXTH

TRIMESTER Credit

SEVENTH

TRIMESTER Credit

Sales and Distribution

Management 3 Rural Marketing 3

Advertising and

communication 3

Commodity Trading

Futures & Options 3

Logistics and Supply

Chain Management 3

Business law and

ethics 3

Agricultural Extension

Management 2

Customer Relationship

Management 2

Risk management in

agri business 2

Enterprise Resource

Planning (ERP) Systems 2

Agricultural Export

Management &

Information trade

3 Total quality

management 2

Strategic Management 3 Electives (2) 2 each Electives (2) 2 each

Banking & Agri Finance 3 Live Project/ Mandi

Visit Programme 2

Sports and Cultural

Event 1

Agricultural Business

Environment

2

SUMMER PLACEMENT

The summer project is done by the students during the fourth trimester for 8

- 10 weeks. Leading agribusiness companies visit campus to take summer

interns. The summer projects consist of important assignments given by

different agribusiness companies and the project reports are used in

formulating the future strategies by companies.

ORIENTATION

Orientation week is the first week of the PGDABM programme. Orientation

week enhances team work skills and enables students to be more familiar with

the curriculum, rules and regulation, use of facilities, pedagogy, faculty and the

staff. Events during this week include briefing in the use of technology and

information resources and visits to various agri-business industries.

EVALUATION PATTERN

The assessment of academic performance in different courses and field

projects are done by respective course faculty/project guide. The maximum

marks in each course will be 100 and evaluation will be in terms of absolute

marks and percentages. The minimum pass percentage in individual courses

is 45% However, the minimum aggregate percentage required for the award

of the PG diploma is 50%. A student who fails in a course or who fails to

appear in the end-term examination is permitted to appear for the

supplementary examination on payment of prescribed examination fee.

VISIT TO VILLAGES AND MANDI (MARKETS)

The course focuses on giving practical orientation to the students and they

are given opportunities to visit Mandis to make observations on various

aspects of a marketing taking place in a Mandi Yard. Students also work

consistently in rural areas to understand the grassroots problems and solutions.

CURRICULUM DESIGN

The PGDABM Course is a two-year residential programme. Each academic

year begins in July and ends by April and has trimester, In addition students

are required to complete the Summer Assignment after completion of first year

and before commencement of the second academic year.

. .

SECOND YEAR

Second year student require to fill up course registration form one day before

the beginning of classes. The academic year begin from July. If the student does

not complete all the requirement of last academic year, shall have to obtain

special permission from Competent Authority. For late registration students are

required to pay late registration fees of Rs. 500/-.

ATTENDANCE

Students are required to have 85% attendance in each module throughout the

session. If a student fails to meet this requirement, the instructor may award an

Incomplete grade to the student.

FIRST YEAR

The assessment of academic performance in different courses and field projects

are done by respective course faculty/project guide. The maximum marks in

each course will be 100 and evaluation will be in terms of absolute marks and

percentages. The minimum pass percentage in individual courses is 45%

However, the minimum aggregate percentage required for the award of the PG

diploma is 50%. A student who fails in a course or who fails to appear in the

end-term examination is permitted to appear for the supplementary examination

on payment of prescribed examination fee.

REGISTRATION

FINAL PLACEMENT ASSISTANCE

The running trend at CCSNIAM is of 100% placements in Agribusiness

management sector with combined efforts of students, placement coordinator,

head of the program and head of the Institute. The placement cell evaluates

student performance level for their corporate placements, working both at the

supply and demand sides of the placement. The entire team plays the vital

intermediary role of matching academic excellence with industry expectations.

.

BATCH HONOURS AND ACHIEVEMENTS

S.No. Institute B-Fest Events Position

1 NAARM,

Hyderabad Sankalp Poster making 1st

2 IIM, Ranchi Agon 2.0

Exponentia (Article

writing) 1st

3 IIM, Ranchi Agon 2.0 Ignis (Article Writing) 1st

4 MANAGE,

Hyderabad Krishi Chanakya Case Study 2nd

5 SIBM, Pune TripHippie Campus

Connect Photography 2nd

6 IMI, New Delhi Kritva'16 Case Study 2nd

7 Open House

Publication Write to Express Article Writing

2nd and published in the write to

express site

8 SCMHRD, Pune Marketing Club,

SCMHRD

TAG Bina Chain

Kahan Re 2nd

9

Jaipuria Institute

of

Management,

Jaipur

Fifth National Sports

Meet Kho-Kho 2nd

10 MANAGE,

Hyderabad Krishi Chanakya

Parliamentary

Debate Finalist

11 MANAGE,

Hyderabad Krishi Chanakya Photography Finalist

12 NAARM,

Hyderabad Sankalp Case Study Finalist

13 NAARM,

Hyderabad Sankalp Case Study Finalist

14 IIT, Kanpur Prabandhan Case Study Finalist




18 IIM Indore,

Mumbai Influx B-Plan Finalist

19 IIM, Shillong Opera Article Writing Published in the Annual

Magazine

20

Narsee Monjee

Institute of

Mnagement

Studies

Perispicaz Article Writing Published in the Blogsite of

NMIMS

21 NMIMS,

Bangalore Knowesis Article Writing

Published in the Annual

Magazine

22

Delhi School Of

Economics,

University of

Delhi

VishwaVyapar Article Writing Published in the Magazine

(September, 2016)

. .

ELIGIBILITY:

The minimum qualification for admission to the programme is a four year

bachelor’s degree with at least 50% marks or equivalent CGPA [45% in

case of the candidates belonging to scheduled caste (SC), scheduled tribe

(ST), and Differently Abled (DA) (it may also referred to as persons with

disability (PWD) category / PH).

1. The four year bachelor’s degree should be in any of the following

subjects from any agricultural university or institution recognized by the

ICAR: Agriculture; agri-business management / commercial agriculture

and agri-business management /agricultural marketing and cooperation;

agricultural engineering; bioinformatics; Biotechnology; dairy

technology; energy and fisheries; food technology/food process

engineering, forestry; horticulture; veterinary science. The students who

are going to complete their degree by August 2017 are also eligible to

apply.

OR

2. Bachelor’s Degree or equivalent qualification in any other subject such as

Humanities, Social Science, Pure Science, Engineering, BBA, BCA,

LLB, and Economics from a university recognised /registered under

UGC. The Bachelor’s degree or equivalent qualification obtained by the

candidates must entail a minimum of three years of education after

completing Higher Secondary (10+2) or equivalent.

ADMISSION PROCESS

The candidate must have a valid CAT Score of CAT-2016 conducted by Indian

Institute of Management.

CCS NIAM uses CAT Score for shortlisting the candidate for admission of

PGDABM. IIMs have no other role either in selection process or in conduct of

the programme.

There will be no refund of fees paid by the student in the event of the

cancellation of their admission for the reasons/withdrawal by the student after

one month of admission.

SELECTION PROCEDURE

A multi-stage, selection procedure will be followed admission as described

below: All applicants fulfilling the eligibility criteria will have to appear for CAT-

2016 and weightage for final selection are given as under:

1. CAT-2016 Score 50%

2. Essay writing 15%

3. Group Discussion 10%

4. Personal interview 20%

5. Work Experience 5%

S. No. Diversity Factor Weightage

1 Agriculture; agri-business management /

commercial agriculture and agri-business

management /agricultural marketing and

cooperation; agricultural engineering;

bioinformatics; Biotechnology; dairy

technology; energy and fisheries; food

technology/food process engineering,

forestry; horticulture; veterinary science

6.0

2 Humanities, Social Science, Pure Science, Engineering, BBA, BCA, LLB, and Economics.

2.0

Diversity Factor Weightage (Wtg.) will be assigned to various

academic disciplines as per the list given below

Merit list will be generated by calling candidates for group discussion, personal interview, easy writing by adding the diversity factor to the CAT Score. The merit will be prepared categorywise i.e. OBC, SC, ST, PH.

The CAT score weightage will be computed as follows: CAT Score (CS) = Candidate’s CAT X 55 Score/Highest CAT Score Health Insurance: An amount of Rs. 2,000/- per year

will be collected for health insurance coverage. Other Expenses: Besides fees mentioned, students will

have to bear the cost towards blazers, laptops, industrial visit and for other academic events and activities.

Malpractices in the examinations: Mobile phones,

communication devices, cameras and audio-video gadgets (either

switched on or off) are not allowed in the classrooms and during

other academic activities such as examination, quizzes, guest

lecture, etc. The institute will confiscate any such gadgets found.

Use of Cell Phone: Use of Cell Phone is strictly prohibited both

in the Classroom and Examination Hall. However, laptops may be

allowed with the permission of the Professor. First time violation

of this clause will attract a penalty of Rs.300/- and subsequent

violation will attract higher penalties.

Prevention of Ragging & Sexual Harassment : The Institute

has a strict zero-tolerance policy towards Ragging and Sexual

Harassment. Any formal complaint can be lodged with the

PGDABM Office through email or signed letter. Violation of any

of the rules contained in the Manual will lead to strict action

including expulsion from the Institute.

.

Candidates who are completing degree in July-August 2017 and are unable to

submit their provisional certificate and mark sheet along with the application may

also apply. Their provisional eligibility will be decided based on the same. If

selected, they may seek provisional admission into the programme on payment of

the required fee and other charges as specified.

After joining the programme, they will have to submit the provisional degree

certificate and aggregate marks / OGPA latest by August 31, 2017 failing which the

provisional admission will automatically stand cancelled. There will be no refund

of fee cancellation of their admission for the above reasons or withdrawal by the

student. All applicants are required to submit Photostat \ attested copies of a

complete set of documents as indicated enrolment. They must produce the original

documents for verification at the time of admission.

RESERVATION:

The reservation for SC,ST, OBC, differently abled (DA) (it may also referred to as

persons with disability (PWD) / PH candidates is applicable as per the Government

of India rules, subject to meeting the other eligibility criteria for admission.

HOW TO APPLY:

Candidates are shortlisted by CCS NIAM for GD, PI etc. based on score obtained

in the CAT-2016. For further details about CAT-2016 please visit www.catiim.in.

Candidates can register for admission on the prescribed application form available

“ONLINE” at institute’s website www.ccsniam.gov.in applicant has to mention

CAT registration number while registering for CCS NIAM. Before filling up the

online application form candidates are advised to follow the guideline given.

Please note that our Institute uses CAT Score for short listing the candidates for the

admission to post graduate diploma in agribusiness management. IIMs have no

role either in the program.

A print out of application form duly filled in and photocopy of all the relevant

documents viz age, education qualification, category, achievements and experience

etc should be sent to the address mentioned below along with a D.D. of Rs. 1000/-

(Rs. 500/- for SC/ST candidates) in favour of Director General, NIAM, payable at

Jaipur.

http://www.catiim.in/





http://www.ccsniam.gov.in/







. .

Fees and Payment Schedules (PGDABM-2017-19) First Trimester (July - September 2017)

S.No. Details Amount of Rs. Last Date

1 Tuition Fee 1,45,000/- 1 July 2017

2 Boarding and Lodging Fee 40,000/-

3 Computer Lab Fee 20,000/-

4 Library Fee 13,000/-

5 Library Caution Money (Refundable) 2,500/-

6 Hostel Caution Money (Refundable) 2,500/-

7 Health Insurance 2,000/-

Total (including registration fee of Rs. 25000/-) 2,25,000/-

Second Trimester (October - December 2017)

S.No. Details Amount of Rs. Date

1 Boarding and Lodging Fee 40,000/- Payable on or before

1 October 2017 Total 40,000/-

Third Trimester (January - March 2018)



01 January 2018

Total 40,000/-

Fifth Trimester (July – September 2018)


1 Tuition Fee 1,45,000/- Payable on or before

1 July 2018 2 Boarding and Lodging Fee 40,000/-

3 Computer Lab Fee 20,000/-

4 Library Fee 15,000/-

Total 2,20,000/-

Sixth Trimester (October – December 2018)



1 October 2018

Total 40,000/-

Seventh Trimester (January –March 2019)



Total 40,000/- 01 January 2019

During the summer project, if any student stays in the hostel, he/she will have to

pay separately towards boarding and lodging, as per the usual rates of the

institute.

A Laptop with latest configuration is required for PGDABM course. Therefore

students are advised to purchase the same.

FACULTY

Dr. Irina Garg, Director General

Dr. Hema Yadav, Director

Dr. Ramesh Mittal, Deputy Director

Dr. Sattram Singh, Deputy Director

Dr. Shuchi Mathur, Assistant Director

Dr. Shalendra, Assistant Director

FACULTY CONSULTANTS

Shri Devesh Baid – Consultant - Senior Faculty Associate

Shri Shanmukh Sagar – Consultant - Faculty Associate

Visiting faculty from IIMs, IITs, IIFT, XLRI and other premier business

schools are also invited to take PGDABM courses.

VISITING FACULTY

I. MARKETING MANAGEMENT GROUP

Prof. P. Venugopal, XLRI

Prof. Ravi Shanker, IIFT

II. FINANCIAL MANAGEMENT GROUP

Prof. Debdatta Pal, IIM Raipur

III. HUMAN RESOURCE AND ORGANIZATIONAL BEHAVIOUR

GROUP

Dr. Meenal Jain, ISME Bangalore

Dr. Hardik Shah, IMT Ghaziabad

IV. GENERAL MANAGEMENT GROUP

Dr. Bhavna Bhalla, IMT Ghaziabad

Amar Chegu, Cosmic Management Services

Dr. C.S. Barla, University of Rajasthan

. .

V. OPERATIONS AND SUPPLY CHAIN MANAGEMENT,CRM, ERP.

Prof. UdayBhate, Nmore

Prof. G.S. Dangayach, MNIT Jaipur

VI. CORE AGRIBUSINESS MANAGEMENT GROUP

Prof. P. Venugopal, XLRI

Dr. Varsha Khandker, TAPMI

Mr. Chirag Badala, NCDEX

Dr Dinesh Jain, EDI, Ahmedabad

Prof. O. P. Wali, IIFT, New Delhi

Prof. Ram Singh, IIFT, New Delhi

CONTACT

Dr. Irina Garg,

Director General,

Ph-0141-2770027, 2795104

Email: [email protected]

Dr. Hema Yadav,

Director

Ph-0141-2795140


Dr. Shuchi Mathur

Assistant Director - HR

Ph-0141-2795134


. .

Companies Participated In Placements

HDFC Bank Ltd Cargill Vadilal NABFINS

Yes Bank Olam DSCL United

Phosphorus Ltd.

EXIM Bank NDDB Coromandel PwC

Kotak Mahindra

Bank

NCML Nagarjuna GAR

Fullerton India NCDEX BASF Century Ply

IDBI Bank PI Industries Syngenta Amul

Axis Bank Jubilant Food

Works

DOW NABCONS

Edelweiss Marico TATA Chemicals Rajivika

FINO Pay Tech ITC ADVANTA Ranbaxy

ICICI Bank HUL Mahindra Rise Kemin

Reserve Bank of

India

Future Group Chambal

Fertilizers

NBHC

NABARD Dabur Mahyco ICCOA

Walmart Mother Dairy FMC Bharat

Insecticides

limited

Pepsico Adani DuPont Godrej Agrovet

ReMS Field Fresh Foods

Private Limited

JK Seeds ASCI

Origo Nestle John Deere Sulphur Mills Ltd.

Lewis Dreyfus Aditya Birla

Group

MONSANTO

ADM Dhanuka Bayer Crop

Science

CCSNATIONAL INSTITUTE OF AGRICULTURAL MARKETING

(An Autonomous Organization under Ministry of Agriculture and Farmers

Welfare, Government of India)

Bambala, Kota Road, Jaipur-302033 (Rajasthan)

Phone : 0141-2770027 / 2795104 Fax : 0141-2770595

E-mail : [email protected] , [email protected]

Price: Rs.50/-

2017-2019 POST GRADUATE DIPLOMA IN AGRI- BUSINESS...

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