2017-2018 TOP LINE HIGHLIGHTS

• 2.5 Billion Media Impressions• Out-of-Home, Television, Radio, Print, Direct Mail

• 400+ Production Jobs

• 900,000 Destination Magazines Printed & Distributed

• $489,000 Collected in Co-op Ad Revenue

• 456 Marketing Requests Completed

• 85 Orders Placed for 240,564 Promotional Products

• 1,022 Orders for Materials Shipped/Delivered from Warehouse

ADVERTISING & PROMOTIONS TEAM

Katie BridgesSr. Advertising Manager

Marcus OaniaCreative Manager

Kiki RussellAdvertising Specialist

Rick RussWarehouse Manager

Advertising & Promotional Services

Promotional/Novelty Items

NEW AD CREATIVE

HSN NATIONAL PARTNERSHIP

• Promotion Dates: 5/15 – 7/31• Branded Landing Page Views: 280,135

• Destination Magazine Clicks: 2,245

• Lead Generation: 56,388

• Email Impressions: 1.76 M

• Email Open Rate: 9.05%

• 7.5 Hours of TV Time on HSN and HSN2

• 24 Million Digital Impressions

• 1.7 Million Impressions from Package Insert

TOTAL IMPRESSIONS: 81,370,782

CHRIS YOUNG MUSIC VIDEO

FOCUS ON FLORIDA

BEACHES OF ORLANDO BRAND PLATFORM

TAMPA BAY DRIVES TRAFFIC