2017 - 2018 MEDIA KIT

The Daily CalHERE AT

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The Daily Californian is an independent, student-run newspaper covering both the UC Berkeley campus and the city of Berkeley. Established in 1871, The Daily Cal is one of the oldest newspapers on the west coast and one of the oldest college newspapers in the country. With a prominent and active student and community readership, The Daily Cal provides 24/7 news year round.

First in:All-around Newspaper (2017)Editorial WritingOnline Feature ReportingSports Writing Sports Writing (National)

A S S O C I A T E D C O L L E G I A T E P R E S S

S PJ ’ S R E G I O N A LC O L L E G E J O U R N A L I S MA W A R D

Online Pacemaker Award

Best FeatureBest EditorialBest Non-Breaking News StoryBest Non-News VideoBest News Video

C A L I F O R N I AC O L L E G E M E D I AA S S O C I A T I O N

Best WebsiteBest Photo IllustrationBest Interactive GraphicBest Use of Social MediaBest Infographic

Finalist (2017) in:Breaking News ReportingFeature WritingNews ReportingSports Columnists

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percent that use social media plat form once or more per week

SOCIAL MEDIA USE AMONG STUDENTS

$523in bi l l ion s

total student spending

total discretionary student spending

$203

STUDENT SPENDING

TW

ITT

ER

3

6%

SN

AP

CH

AT

47%

INS

TAG

RA

M

5

2%

7

5%

in bi l l ionsDISCRETIONARY SPENDING BY CATEGORY

$12.5

$19.5

$21.2

ENTERTAINMENT

PERSONAL CARE & COSMETICS

CLOTHING & SHOES

TECHNOLOGY $51.4

$51.8FOOD

FAC

EB

OO

K

approximately once a month

approximately twice a month

approximately once a week or more

NATIONAL STUDENT SHOPPING HABITSnumber of s tore v is i ts per week

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UniversityInvolvement

S T U D E N T S P E N D I N GA l l d a t a r e fl e c t s n a t i o n a l c o l l e g e s t u d e n t s p e n d i n g . S o u r c e : R e f u e l 2 0 1 5 a n n u a l c o l l e g e e x p l o r e r

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D istr ibuted Monday, Tue sday, Thursday and Friday

PAPERS DELIVERED EACH DAY

15.2%

83.0%

25.4%

INTERNATIONAL CAL STUDENTS

OF STUDENTS WALK TO CAMPUS

RESIDENTS WITH AGES BETWEEN 18-24

AudienceP R I N T

10,000 COMMUNITYENGAGEMENT

On Campus

O� Campus

Student Housing

Poster Rack

121,000a ccording to

2 013 US Census Burea u

RESIDENTS IN BERKELEYaccording to US O ffice of the Pre sident

and UCB head counts

STUDENTS AND FACULTY

60,000

MAP OF DISTRIBUTION LOCATIONS

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U.S. TOP WEBSITE RANKINGS

#198

#1,694

#4,407

#4,898

#9,076

SF Gate

The Daily Californian

Berkeleyside

East Bay Times

EastBay Express

FACEBOOK LIKES

TWITTER FOLLOWERS

NEWSLETTERSUBSCRIBERS

ALUMNI NEWSLETTERSUBSCRIBERSSource: Quantcast

36,000

33,600

2,420

770

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AVERAGE MONTHLY VIEWS

3,000,000AVERAGE MONTHLY USERS

520,000

BERKELEY ALUMNI

464,000

AudienceO N L I N E

P A G E V I E W S L A S T Y E A R24,000,000

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GAMEDAY ISSUES

The ultimate guide for incoming freshmen – filled with tips, important campus information, and a calendar of events for new students.

Spec

ial I

ssu

esWELCOME FRESHMENAugust 14

A compilation of everything our readers need to know about the coming fall semester, from local news to a calendar of upcoming events and concerts both on campus and in the Bay Area.

FALL ORIENTATIONAugust 25

The go-to resource for advice, tips, Q&As and more to help students explore the study abroad experience.

STUDY ABROADSeptember 29

The issue is jam-packed with football stories, game day content and all things related to welcoming the alumni community back to Berkeley.

HOMECOMINGOctober 20

CAREER FAIRSSeptember 11

Everything students need to find the best job and internship out there, complete with guides, interview tips, resources and more.

FOOD & DRINK GUIDE

October 27

This issue o�ers a glimpse into a few of the most popular restaurants in the city of Berkeley, highlighting some local staples.

MENTAL HEALTHNovember 9

With both distractions and resources, this issue gives readers tools to survive midterms, finals, job stress and more.

HOLIDAY BUYING GUIDE

November 17

We prepare students with the best choices of gifts, presents and activities before they head home on holiday.

PUZZLESDecember 4

Chock-full of trivia, mad libs, crosswords and more to add a little life to “Dead Week” and give students a productive way to procrastinate.

YEAR IN REVIEWDecember 11

Our annual retrospective o�ers a look back at some of the year’s most memorable headlines and current events.

fall

2017

A d v e r t i s e i n o u r G a m e d a y i s s u e s i n t h e f a l l , p e r f e c t f o r r e a c h i n g a l u m n i , s t u d e n t s , f a c u l t y a n d a l l C a l B e a r s f o o t b a l l f a n s . W e h a n d d i s t r i b u t e 5 , 0 0 0 c o p i e s a t e a c h h o m e g a m e .

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spring

2018

Special Issu

esAn all-inclusive look forward, filled with upcoming events, New Year resolutions, predictions and more to start readers o� on the right foot for 2018.

NEW YEARJanuary 26

A collection of personal essays and reported stories to celebrate Berkeley’s Black community.

BLACK HISTORY MONTHFebruary 2

An intimate look into Valentine’s Day with student stories, advice columns, restaurant reviews and more to make everyone’s special day unforgettable.

SEXFebruary 14

Comprehensive coverage and content ranging from star athlete bios to winning team forecasts, featuring the vibrant voices of Daily Cal sports writers.

MARCH MADNESSMarch 13

HOUSING SURVIVAL GUIDEMarch 2

A definitive guide to all things housing-related, featuring advice columns regarding the o�-campus housing search, student reviews and more.

ADMISSIONS (onl ine only)

March 22

The inside scoop on all things UC Berkeley, from an overview of residence halls to coursework advice to help admitted students make the big decision.

BEST OF BERKELEY

April 19

A comprehensive list of the best campus and local spots for food, drink, leisure activities and more, as voted by our readers each year.

CAL DAYApril 21

Everything a prospective Golden Bear needs to know about campus – including coursework advice, personal columns and reviews of the best things UC Berkeley has to o�er.

WEEKENDER ISSUE

April 27The Daily Cal’s best Weekender Magazine content from the last year.

COMMENCEMENTMay 3

A retrospective look at students’ days at Cal, featuring farewell words from graduating students, photo essays and more.

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F O R P R I C E S A N DM O R E I N F O R M A T I O N ,

P L E A S E C O N T A C T :

L O C A L :

( 5 1 0 ) 2 8 0 - 2 4 5 2A D V E R T I S I N G @ D A I L Y C A L . O R G

N A T I O N A L :

( 5 1 0 ) 2 8 0 - 2 4 3 6J D O R N @ D A I L Y C A L . O R G