2017-2018 Academic Year Module Syllabus Toulouse … · Module Syllabus Toulouse Business School...
Transcript of 2017-2018 Academic Year Module Syllabus Toulouse … · Module Syllabus Toulouse Business School...
2017-2018AcademicYearModuleSyllabus
ToulouseBusinessSchoolBarcelona
SEMESTER1–FALLSEMESTERBachelorCoreManagementCompetences
Module:FinancialAnalysis
CreditValue(ECTS)5ContactHours30ModuleOverview:
Thismoduleisanintroductiontocompany'seconomicandfinancialcharacteristics.Itallowsstudentstobecomefamiliarwiththemethodologyoffinancialanalysis.
IntendedLearningOutcomes(ILOs)
• Understandthevaluecreationprocess• Undertandthefinancialprocessofthefirm• Analyzethefinancialsituationofthefirm• Analyzethefinancialratiosandperformanceindicators• Analyzethefinancialandoperationalrisks
Pre-requisitesPrinciplesofaccounting,aglobalunderstandingofoperating,financialandinvestments
SubjectsStudied• Introductiontotheeconomicandfinancialperformanceofthecompany• Operatingactivitiesanalysis• Financialactivitiesanalysis• Impactofthefinancialdecisions.
ModuleLeader/AcademicTeam
Moduleleader:BKonanA.SENYKAN
Lecturer(s):DiegoRavenda,residentfacultyYvonSchollaert,affiliateprofessorHuguesDorison
FrançoiseRantetMarie-PascalePeltre
Module:HumanResourceManagement
CreditValue(ECTS)5ContactHours:30ModuleOverview:FocusingontheHRfunction,studentswillgetabetterunderstandingofthedifferentmissionsandactivitiesundertakenbymanagersandHRprofessionals,inthelightofCorporateSocialResponsibilityissues.Thiscourseisstructuredinsomewaythatenablesstudentstoputlearningintopracticethroughexercises,simulationgames,andcasestudies.ThisclassaimsatpresentingthemainHRactivitiesthatmayinvolvemanagersandHRprofessionalsinanycompany.ThedetailedpresentationofeachofthemwillbesourceofdiscussionsandsimulationgamessothatstudentsgetaclearunderstandingofhowHRpoliciescancontributetofirms’success.IntendedLearningOutcomes(ILOs)
• IdentifythemainHRactivitiesandpresentthemasanHRprocess• UnderstandtheroleofmanagersintheHRprocess• UnderstandhowHRMcancontributetofirmperformance• Putintopracticetheirknowledgeconcerningeachoneofthesepractices
includingjobinterviews• UnderstandhowHRMcancontributetoCorporateSocialResponsibility
objectives• ImprovetheirlevelinEnglish(oralandwrittencommunicationskills)• Workinpairsandinteamandunderstandtheirroleinthisteam
SubjectsStudied
• Introduction:HRMandjobanalysis• Workshop1:jobdescriptionanjobspecifications• Recruitmentandselection• Workshop2:Interviewguideandroleplays(jobinterviews)• Performancemanagement• Workshop3:Formulatingperformanceandlearningobjectives;preparinga
performanceappraisalinterview• Motivationaltheories• HRMandCorporateSocialResponsibility-mainconceptsandchallenges
ModuleLeader/AcademicTeam
Lecturer:BaşakCanboy
Module:TheHumanandCommericalDynamicsofBusiness
CreditValue(ECTS)5ContactHours30ModuleOverview:Thiscoursewillprovidestudentswithin-depthinsightintothelegalframeworkinwhichindividualsandbusinessesoperate,enlargingonthebusinessactivityfundamentalsfromthepreviousyear.Itintroducesstudentstoemployment,theworkingrelationshipattheheartofanybusiness.Subject:strategicchoiceofbusinessstructure:extendingtheskillsacquiredinsemester2.Abilitytoanalysethereal-lifelegalsituationsencounteredineverydaybusinesstounderstandthepurposeofcompaniesandbusinessconcerns,theirgoalsandtheirimportancetoeconomiclife.Subject:individualworkrelationships:studyingtheessentialsoflabourandemploymentlaw,offeringaclearerviewandunderstandingoftherapiddevelopmentofthislegaldisciplinebeyondthechangesmadetoaccommodatetheprevailingeconomiccircumstances.IntendedLearningOutcomes(ILOs)• Understand,identifyanddefinecoremanagementconceptsandfundamental
tools• Understandlegalobligations• Demonstrateproficiencyintheuseoftheseconceptsandtoolsinorderto
implementanalyticalmethodstosolvebusinessproblems.• Demonstratecriticalthinkingcapabilitiesandproducecreativeoptionsin
addressingoperationalbusinessproblems.• Produceclear,analyticalandconcisewrittenbusinessdocuments.• Useappropriatevisualaidsandpresentationskillstospeakingroupsandin
frontofaprofessionalaudience,inaclear,concise,dynamic,convincingandinteractivemanner.
• Understandtheirrolesanddutiesasglobalcitizensfromasustainablebusinessperspective.
• Findalegalsolutiontobusinesssituations• Understandandimprovethesocialvaluesnecessarytooperateinabusiness
environmentinlinewiththeirfuturecareers.• Providehelptoentrepreneurstudents
Pre-requisitesExcellentknowledgeoffundamentallegalprinciples,formingasolidbasisforbuildingontheconceptsstudiedfromthepreviousyear.Analyticalcapacitysothatstudentscancomprehendtheeconomicimpactoftheruleoflaw.
SubjectsStudied• StrategicChoiceofBusinessStructure
1.Definitionofcompany2.Differenttypesofcompany3.Jointstockandlimitedliabilitycompanies:limitingassetexposuretoliability4.Companylegal,corporateandtaxobligations
• OrganisingaBusiness• IndividualWorkingRelationships
1.Recruitment2.Choiceofemploymentcontract3.Performinganemploymentcontract4.Workinghoursandtimeoff5.Terminatinganemploymentcontract
ModuleLeader/AcademicTeam
Lecturer(s):VázquezandHelenaYsàs
Module:ServicesMarketing
CreditValue(ECTS)5ContactHours30ModuleOverview:Thismoduleintroducesservicesmarketingandtheconceptofthe7Ps.Itisalsotheopportunitytoapplythenewlylearntconceptstoareal-lifeservicecompany.IntendedLearningOutcomes(ILOs)• Introduction:whatareservices,marketingstrategyinservices• Product:core&peripheralservices,flowerofservices,pricing,yield
management• Placeandtime:face-to-faceinteractionanddigitaldistribution,people:
managingstaffandconsumers• Physicalenvironment&serviscapewithaspecificfocusonmerchandising• Process/productivity-quality:servuction,blueprint,promotion/education• 4Projecttutorials• OralpresentationPre-requisitesMarketing:consumers&markets+Valuecreationinmarketing
SubjectsStudied• Introduction:whatareservices,marketingstrategyinservices• Product:core&peripheralservices,flowerofservices,pricing,yield
management• Placeandtime:face-to-faceinteractionanddigitaldistribution,people:
managingstaffandconsumers• Physicalenvironment&serviscapewithaspecificfocusonmerchandising• Process/productivity-quality:servuction,blueprint,promotion/education• 4Projecttutorials• OralpresentationModuleLeader/AcademicTeamLecturer(s):LourdesPérez
Module:SupplyChainManagement&Purchasing
CreditValue(ECTS)5ContactHours30ModuleOverview:Supply Chain Management defines all the resources, means, methods, tools andtechniques designed to control most effectively the suppliers, manufacturers,warehousesandstores.Thefirstmajorobjectiveofthismoduleistopresenthowcompaniescandesignandmanagetheirsupplychaininordertomatchsupplyanddemand,afundamentalprobleminthemanagementofanyorganization.Indeed,anon-answeredrequestimpliesalossofincomeforacompany.Atthesametime,asupply larger than the demand faced by the firm implies a wasteful use ofresources.Thereforethecontinuoussearchforabetteradjustmentofsupplyanddemand(inquantities, in delays, in features and functionality of products,...) is a significantsource of competitive advantages (cost, differentiation, reactivity,...). To achievethisobjective,companiesmustcontinuously implementasetofconcepts,modelsand rigorous methods in accordance with the operational strategies they havedefined.Thesearetheconcepts,modelsandmethodsthatwillbediscussedandstudiedinthiscourse.Theirobjectivesare,firstly,tohelpmanagersintheirdecisionmaking(egwhat toproduce,atwhatcost,howmuch tostock,whatproductioncapacityshould be established and when it should be used, which providers,...) and,secondly,toproduceinformationneededforthesystemcontrolandimprovement(eg average waiting time for customers, number of defective deliveries ...).Knowingwhenandhowtoapplytheseoperationsmanagementtoolsistheheartofknowledgethatyouwillacquireduringourlessons.The secondmajorobjectiveof thismodule is topresent themain issuesand theoperational purchasingmanagementmethods. The purchasing and supply chainmanagementdepartmentsarecloselyrelatedandcomplementaryto improvethecompanies’ performance. Purchasing management is defined as the overallmanagementoftheprocurementprocess:identificationofinternalneeds,supplierselection, contract, monitoring and supplier performance. Purchases are locatedupstream of the supply chain. In an environment where a larger and largerproportion of the production process is outsourced, the purchasesmanagementqualityisimpactingmoreheavilyontheperformanceofthesupplychainandmoregenerallyinthebusinesssuccess.
IntendedLearningOutcomes(ILOs)• Performaflowanalysis• Manageyourstock• Evaluateandchooseyoursuppliers• Evaluateandchooseaproductionplan• ApplyMRP
Pre-requisitesBasicstatisticknowledgeontheaverage,standarddeviationandnormaldistributionisrecommended
SubjectsStudied• Thesupplycompetitiveness(quantity,quality,delay,costandflexibility)and
itschallenges.• Flowanalysis• Processcapacity,capacitymanagement.• Inventorymanagement:theeconomicorderquantity,replenishmentpolicies,
thesafetystock.• PerformanceImprovement:LeanManufacturing.• Purchasingandthesupplychain• Purchasingactivities,analysisandsegmentation• MainPurchasingdecisions:make-or-buy,totalpurchasingcost,Supplier
selectionandevaluationmethods• Internationalpurchasing.ModuleLeader/AcademicTeam
Lecturer(s):MiguelUrdanozandSilviaLozano
Module:BusinessNegotiation
CreditValue(ECTS)5ContactHours30ModuleOverview:Onatheoreticalleveldiscoverthespecificexpectationsofbuyersandunderstandthechallengesofbusinessnegotiation.Masterthestepsofthenegotiationprocessandknowhowtorecruit,organise,facilitateandmanageasalesforce.Onanoperationallevelbeabletosellandnegotiate:frombeinganovicetoanexpert.Leaddifferentsituationsfromthefirstmeetinguntilthesigningofthecontractandnnowhowtousedigitaltoolsinacommercialcontext.Developatrustingrelationshipovertime.
IntendedLearningOutcomes(ILOs)• Facevariouschallengesspecifictoeachcustomer.• Analysethecustomercircumstancesinordertotailorone’sargumentstothem• Findeffectivesolutionstoconvicnethecustomers• Runacriticalanalysisofthesalessimulationsobserved
• Writtencommunication:• Puttogetheracomprehensivesalesfile• Devisesalessupporttools• Communicateinaprofessionalmanneronadigitalmedium• WriteasalesinterviewreportOralcommunication:• Understandtheimportanceofinterpersonalcommunication• Mastertheirbehaviouralattitudes• Runesalesinterveiwsimulations• Beabletoexpressthemselveseffectively• Workinteams• Takepartinotherstudents’salessimulations• Analysetheirpeers’performancesandgivingthemproductivefeedback• Contributingtothecontentandanimationofthecommondigitalplatform• Takepartinteamchallenges• Runaself-analysis• Takepartincollectivedebriefs• Workautonomouslyone-learningresources• Loo,forrelevantinformationonthededicatedsocialnetwork• Developone’sownsalesculturethankstoalltheinformationsupplied
Pre-requisitesKnowledgeofSales:Effectivemethodsandbehaviours
SubjectsStudied� Introduction,presentationofthecourse� Workandresearchingroups� FirstpublicationsontheSalesGatewaywillbeproduced.� Salesmanagement:Recruitment,salesforceorganisation,definitionof
posts,ofobjectives.� Businessnegotiation:1stmeeting:preparingthemeeting,creatingthe
customerfile,in-depthquestioning,conceptarguingandcorporatevalue-added
� Roleplayscenarios–marked–1stmeeting=1stmark� Negotiation:2ndcontact:reminderaboutthecontext,re-questioning,
presentingtheoffer,objectionsandnegotiating,surprisesandsetbacks,follow-up,loyaltybuilding,managingtheoffers.
� Roleplayscenarios
ModuleLeader/AcademicTeam
Lecturer(s):StevenGuest
1stSEMESTER–FALLSEMESTERFunctionalCompetences
Path:EmployerBrandingandNewChallengesinHRMPart1
CreditValue(ECTS)5ContactHours30ModuleOverview:Thiscourseconsistsoftwocontinuousmodules.TheobjectiveofthiscourseistodeepenpreviouslyobtainedHRknowledgethatwillbeusefulnotonly for futureHR professionals but also for anymanagers in their day-to-daywork. Themainfocuswillbeonthe impactofHRpoliciesontheorganizations’EmployerBrand,which includes current challenges in people management not only from aninternationalperspectivebutalsointermsofsuccessful implementation,anduseofdigitalprocessesandtools.IntendedLearningOutcomes(ILOs)
• StudentswillacquirekeyconceptsandpracticesintheareasInternationalHRManagementandTalentManagement
• Studentswillhaveaglobalperspectivetounderstandthechangesandchallenges,whichcompanieshavetofaceintheirpeoplemanagementduetonewdigitalizationprocesses.
• StudentswillunderstandtheimpactofalltheabovementionedconceptsandpracticesontheEmployerBrandofanorganization
• Studentswillbeabletotransferthisknowledgetotheirpersonalsituationandusethiseffectivelyintheironrecruitmentprocesses.
Pre-requisitesOrganizationalBehaviourandCrossCulturalManagementandIntroductiontoHumanResourcesManagement.
SubjectsStudied• Module introduction: Employer Branding as an important leverage for
organizations.ThisconceptlooksathowHRpoliciesandpractices(inlinewiththeorganizations’valuesandcultures)shapetheinternalandexternalimageofthisorganizationasanemployer.Thisimageisstronglyrelatedtoemployeeengagement,loyalty,employerreputationandattraction.
• General and international HR policies (e.g. mobility, career and talentmanagement)
• Newwaysofworking:Theimpactofdigitalizationonworkprocessessuchasvirtualteams,homeofficesandnecessarycollaborativetools.
• Newwaysofrecruiting:digitalprocessesinrecruitmenttools.• Personal Branding: the art of creating, maintaining and improving one’s
own reputations, especially on the Internet, based on one’s style,communication and actions in a way that will be appealing to the targetorganizations.
ModuleLeader/AcademicTeamLecturer(s):BaşakCanboyandMariCarmenMartín
Path:EmployerBrandingandNewChallengesinHRMPart2
CreditValue(ECTS)5ContactHours30ModuleOverview:Thiscourseconsistsoftwocontinuousmodules.TheobjectiveofthiscourseistodeepenpreviouslyobtainedHRknowledgethatwillbeusefulnotonly for futureHR professionals but also for anymanagers in their day-to-daywork. Themainfocuswillbeonthe impactofHRpoliciesontheorganizations’EmployerBrand,which includes current challenges in people management not only from aninternationalperspectivebutalsointermsofsuccessful implementation,anduseofdigitalprocessesandtools.IntendedLearningOutcomes(ILOs)
• StudentswillacquirekeyconceptsandpracticesintheareasInternationalHRManagementandTalentManagement
• Studentswillhaveaglobalperspectivetounderstandthechangesandchallenges,whichcompanieshavetofaceintheirpeoplemanagementduetonewdigitalizationprocesses.
• StudentswillunderstandtheimpactofalltheabovementionedconceptsandpracticesontheEmployerBrandofanorganization
• Studentswillbeabletotransferthisknowledgetotheirpersonalsituationandusethiseffectivelyintheironrecruitmentprocesses.
Pre-requisitesEmployerBrandingandNewChallengesinHRMPart1
SubjectsStudied• Module introduction: Employer Branding as an important leverage for
organizations.ThisconceptlooksathowHRpoliciesandpractices(inlinewiththeorganizations’valuesandcultures)shapetheinternalandexternalimageofthisorganizationasanemployer.Thisimageisstronglyrelatedtoemployeeengagement,loyalty,employerreputationandattraction.
• General and international HR policies (e.g. mobility, career and talentmanagement)
• Newwaysofworking:Theimpactofdigitalizationonworkprocessessuchasvirtualteams,homeofficesandnecessarycollaborativetools.
• Newwaysofrecruiting:digitalprocessesinrecruitmenttools.PersonalBranding:theartofcreating,maintainingandimprovingone’sownreputations,especiallyontheInternet,basedonone’sstyle,communicationandactionsinawaythatwillbeappealingtothetargetorganizations.
ModuleLeader/AcademicTeam
Lecturer(s):BaşakCanboyandMariCarmenMartín
Path:FINANCEPart1CreditValue(ECTS)5ContactHours30ModuleOverview:ThismoduleisthefirstpartoftwoFinancemodules.Itfocusesoncorporatefinance.Thesetwomodulesaimtoprovidestudentswithbothafundamentalandanoperationalgroundingincorporatefinanceandfinancialmarkets.Arigorousmethodforanalyzingeconomicandfinancialproblemswillbedeveloped,basedonastudyofthetheoreticalfoundationsofmodernmarketfinance.Thetheoreticalknowledgeacquiredbythestudentswillconstantlybecalledontosolvepracticalfinancialproblems.
IntendedLearningOutcomes(ILOs)
• Studentswillunderstandthegeneralprinciplesandthemaintoolsofmodernfinance.
• Studentswilldemonstratetheiraptitudetouseoftheseprinciplesandtoolstotackleanalyticalandoperationalproblems.
• Learning-to-learncapabilitieswillbedevelopedthroughthepreparationoftheexercisestobesolvedintutorialsandthroughcomplementaryreading.Tutorialswillenablestudentstodeveloptheircapacityforcommunicationanddebate
Pre-requisitesSolidgroundinginmathematicsandstatisticsisstronglyrecommended.
SubjectsStudied• IntroductiontoFinance• CorporateGovernanceandJoint-stockCompanies• FinancialAnalysisReminders• TimeValueofMoneyandDiscountRate• RelevantCashFlowsIdentification• CapitalBudgetingDecisions:NPV,IRR• FinancialModelingusingExcel
ModuleLeader/AcademicTeam
Lecturer(s):Dr.ElieGRAYandDr.DavidLEBRIS
Path:FINANCEPart2
CreditValue(ECTS)5ContactHours30ModuleOverview:ThismoduleisthesecondpartoftwoFinancemodules.Itfocusesonfinancialmarkets.Thesetwomodulesaimtoprovidestudentswithbothafundamentalandanoperationalgroundingincorporatefinanceandfinancialmarkets.Arigorousmethodforanalyzingeconomicandfinancialproblemswillbedeveloped,basedonastudyofthetheoreticalfoundationsofmodernmarketfinance.Thetheoreticalknowledgeacquiredbythestudentswillconstantlybecalledontosolvepracticalfinancialproblems.
IntendedLearningOutcomes(ILOs)
• Studentswillunderstandthegeneralprinciplesandthemaintoolsofmodernfinance.
• Studentswilldemonstratetheiraptitudetouseoftheseprinciplesandtoolstotackleanalyticalandoperationalproblems.
• Learning-to-learncapabilitieswillbedevelopedthroughthepreparationoftheexercisestobesolvedintutorialsandthroughcomplementaryreading.Tutorialswillenablestudentstodeveloptheircapacityforcommunicationanddebate
• Pre-requisitesFinancePart1:CorporateFinanceandasolidgroundinginmathematicsandstatisticsisstronglyrecommended.
SubjectsStudied• OverviewofFinancialMarkets:EfficiencyandHistoricalRiskPremium• RiskandReturn• PortfoliotheoryandRiskDiversification• CapitalAssetPricingModel(CAPM)• CostofCapital• AssetsValuation(Bonds,Stocks)• EquityFinancing• FinancialModelingusingExcel
ModuleLeader/AcademicTeam
Lecturer(s):Dr.ElieGRAYandDr.DavidLEBRIS
Path:MarketingPlan
CreditValue(ECTS)5ContactHours30ModuleOverview:Trainfuturemanagerstobeproductmanagersand/orassistantproductmanagers.Ourstudentswillbeabletodevelopproduct,serviceorexperienceoffersinlinewithconsumerexpectationsandtocreateoptimalconditionstosucceedontothemarket.Thispathwillgivestudentsthemarketingacademictoolsnecessarytosucceedprofessionallywhatevertracktheychoose(Wine,SpecialEvent,Tourism,Web,etc.)andwillstrengthentheiremployabilityinmarketingpositions.
IntendedLearningOutcomes(ILOs)
• Marketingplan:Analyzing,Deciding,Recommending• Studentswillacquirethemethodologytobeabletodefineamarketing
plan.• Corecourseswillbecomplementedbytutorialsclasseswherestudentswill
beimmersedinconcretecorporateproblems.Theywilllearnhowtodiagnoseabrandsituationonamarket,howtodeviseobjectivesandamarketingstrategyinlinewithitsinternalandexternalenvironment,andhowtorecommendoperationalactions.
Pre-requisitesKnowledgeofproductsandservicesmarketingstrategy
SubjectsStudied• Marketingplan:Analyzing,Deciding,Recommending”• MarketingStrategy• Packaging• Above-the-lineCommunication• Below-the-lineCommunication• MarketingPlanMethodology• Tutorials
Path:RetailandFMCGMarketing
CreditValue(ECTS)5ContactHours30ModuleOverview:Trainfuturemanagerstobeproductmanagersand/orassistantproductmanagers.Ourstudentswillbeabletodevelopproduct,serviceorexperienceoffersinlinewithconsumerexpectationsandtocreateoptimalconditionstosucceedontothemarket.Thispathwillgivestudentsthemarketingacademictoolsnecessarytosucceedprofessionallywhatevertracktheychoose(Wine,SpecialEvent,Tourism,Web,etc.)andwillstrengthentheiremployabilityinmarketingpositions.
IntendedLearningOutcomes(ILOs)
• Retailmarketingandconsumerproducts• Raiseawarenessamongstudentsaboutthenewretailingchallenges.First,
bygivingthemthenecessarytoolstounderstandabrand’skeyperformanceindicators,andsecond,byenteringthemintoaninnovationchallengeorganisedbyacompany.
• Ourstudentswillbeabletouseconsumer,retailerandaudiencepanelswhicharebecameessentialstoolsforamarketingproductmanager.
Pre-requisitesKnowledgeofproductsandservicesmarketingstrategy
SubjectsStudied• Retailmarketingandconsumerproducts• Retailinghistoryandevolution• TradeMarketingandMerchandising• RetailersPanels• ConsumersPanels• Audiencepanels• Applicationpanels• Challengemarketing
2ndSEMESTER–SPRINGSEMESTER
SocialInnovationandChange
Module:UnderstandingChange
CreditValue(ECTS)5ContactHours30ModuleOverview:Thepremiseinthiscourseisthateverythingchanges,thatis,theworldisimpermanent.Therefore,theaimofthiscourseisfirstofalltogivethestudentsabasicunderstandingofchange.Notonlyassomethingtobemanaged,ratherasanunderlyingmetaphysicsofeverything.Thismeansthatthecoursewillprovidethestudentswithmethodsofprocessphilosophy–“TheoryU”andmorephilosophicalapproachessuchas“PEACE”.Bothapproachescanhelpthestudentwithgettingfamiliarwithchanges.Anotherwayofsayingthisisthatthecourseaimsattrainingthestudent’sawarenesstowardsthemanyprocessesofchangesthathappensconstantly.Noticewhatisinthemidstofbecoming.Oncethisbasicunderstandingisestablished,thestudentswillbebetterequippedinordertoorganizeandmanagechangeprocesses,thatis,givecertainchangeadirectionorapush.Thedisciplineof“Understandingchange”isforstudents,whowanttobecomemoreinnovativeandcreative.Butalsoforstudents,whowouldliketopayattentiontowhatishappeningwithacriticalmindset.Thus,thecourseisusefulsupplementformorespecificcourseenentrepreneurship,projectmanagementandmarketing.IntendedLearningOutcomes(ILOs)
• Understandchangeasadynamicprocessincontrasttosomethingstatic1.Cultivateawarenessandcourage2.Analyzethesocietythroughthreelenses:ecological,socialandspiritual
• Reflectcriticallyonwhichchangestoaffirm• Socialawareness3.1dependingonthechangesthatyouwishtocultivate,notice
potentialobstaclesforpeopleinvolved3.2.Betterunderstandingofmanagingproblemsandemotions
• Createprototypeofideasorservicethatcanputemphasisonthechangeyouwishtolast
Pre-requisitesBasiclabelofcriticalthinkingandbasicleveloforganizationalandmanagerialskills.
SubjectsStudied• Definechange:Whatischange?• Cultivateskillssuchasawarenessandcourage• Experimentwiththeworld:Whatchangesareending?Whatchangesare
beginninginsocietyassuch?• LearntoworkwithTheoryUandPEACE–twomodelstofacilitatechange.• Analyzeandcontemplateonowncapacitytoseeandmanagechanges
• Produceprototypesthatcanmakeachangesustainable.
ModuleLeader/AcademicTeamLecturer(s):FinnJanning
Module:Fromideatoaction:strategiestoinnovate
CreditValue(ECTS)5ContactHours30ModuleOverview:Significantresourcesarecurrentlywastedonentrepreneurialideaswithoutanypre-planningevaluationactivitythatasksthesimplequestion-isitworthspendingeithertimeorhumanandmaterialresourcesonanentrepreneurialidea?Thismoduleusesa‘leanapproach’tocreateandevaluateteam-conceivedbusinessideasforasocialenterpriseasitisbroadlydefined,inadvanceofformalizingasignificantresource/investmentproposalThecourseisintendedtointroducethemajorthemesofrent/opportunity-seeking,themanagementofcreativity,andthechallengesofoperating“beyondtheresourcescurrentlycontrolled”—whichisonedefinitionofentrepreneurship(Stevenson,1985).Itfocusesonideageneration,testingthefeasibilityoftheideainthemarketplace,prototypetestingandassessingthroughreal-worldstakeholderengagementtheexperiencesoflookingtosecurethenecessaryresourcesinlaunchingasuccessfulsocialenterprise.
IntendedLearningOutcomes(ILOs)
• Focusonparticipants’owncapabilitiesandskills,toestablishaframeworkforgeneratingnewideasIdentifyandinvestigatethemicromarketviabilityofanewbusinessideawithinasocialenterprisecontext.
• Summarisethekeyissuesforanewsocialenterpriseidea:identifythekeyexecutiveandoperationalteamrequirementsforthenewidea
• Identifypotentialresourcesandasupportnetworkforanewventure• Developtheabilitytoevaluateandexpandenterpriseideasintofeasible
proposalswithSocialEnterprises-socialworth(SROI)Pre-requisites1styearBachelorlevelofcriticalthinking.
SubjectsStudied• Participantswillworksinglyandparticipateinteamstoidentifyandassess
teamideas,andthentorefinetheseideasintoaprototypeandlargerinvestableproject.
• Numeroussmall-scaleandinteractiveactivitieswilldevelopopportunityidentificationskills,entrepreneurialmindsets,andpracticalfamiliaritywithpresenting,debating,deciding,rationalizing,communicatingandcustomerinterviewing.etc.
• Theprototypewillcombinealltheseotherskillswithintheframeworkofevaluatingthesocialandcompetitiveviabilityofanewventurebuiltaroundtheparticipant's’ownentrepreneurialidea.
• Overthespanofthemoduleteamswillgatherprimaryandsecondarydatatoassessandimplementtheattractivenessoftheiridea,usingthetools
andframeworkstaughtintheclass.• Participantswillbeexpectedtofollowupsuggestedreadings,andtouse
theirownresourcestoidentifyfurtherandsharesourcesofinformationonline,tocontributetoandcomplementtheirpeers’onlinestudyrepositoriesintheoverallCommunityofSyndicatedPractice.
ModuleLeader/AcademicTeam
Lecturer(s):FinnJanning
Module:Openinnovationandprototyping
CreditValue(ECTS)5ContactHours30ModuleOverview:Toapplyandlinktogetherthevarietyofconceptspresentedinthedifferentmodulesoftheprogram,helpingtobridgethestudentsfromproblemidentificationtoproblemsolving,fromproblemsolvingtoprototyping,andfromprototypingtotheimplementationofinnovativesocialsolutions.Themoduleisorganizedinthreeseparateinnovationchallengessetatallthreeinflectionpointsoftheprogram(fromproblemidentificationtoproblemsolving,fromproblemsolvingtoprototyping,andfromprototypingtotheimplementationofinnovativesocialsolutions).Thesechallengeswillhelpthestudentsquestion,reflectandreworkthedifferentpedagogicalcontributionsoftheprogramleadingtobettercontentconsolidation.Thiswillbedonewithanopen-innovationanddesignapproachtotheproblemsolvingprocess.
IntendedLearningOutcomes(ILOs)
• Applyuser-centereddesigntoidentifyvaluesandopportunitiesforinnovation:Applyprototypethinkingdesigntechniquetovalidateideas,rapidly
• Transforminsightsintoproposalswitheconomic,social,cultural,territorial,andenvironmentalvalue.
• Explorenewwaysofenterprisingdesignknowledgethroughopeninnovationsystemsandglobalnetworksbasedonlocalexpertise.
• Defineandprioritizetheattributesoftheproduct,theprocess,andthepeople.
• Developprototypesofinterventionsintosituations;suchinterventionscanaffectanyoralloftheorganization’sfuturefirms:scale,scope,strategy,structure,andsocialposition.
• Welcomeandgivecriticalfeedbackoncreativeideagenerationwithingroup,understandingteamworkinacreativeenvironmentforinnovativeobjectives.
• Gainexposuretoawiderangeofdesignandinnovationmethodologiesandexistingonlinetools.
• Experimentandassumeapostureoflearningascollective• Developownsenseforhowbesttoleveragedesignthinkinginbusiness• Appreciatewhatmethodologiesarebestsuitedtodiverseproblems• GaincapacitytotransforminsightsintoinnovationframeworksCILO13:
Effectivelyleadandimplementinnovationprojectswithkeyinsightsandkeystakeholders
Pre-requisitesStudentsshouldhavecompleted1styearbachelorlevel.
SubjectsStudiedThreedifferentchallengesthatwillbringthestudenttoi.Understanding,ii.Engagement,iii.Prototyping.Eachchallengewillemphasizeoneofthesethreedifferentaspects.Thefinalityofthechallengewilli.VisualPitch,ii.OralPitch,iii.PrototypedProposal.
ModuleLeader/AcademicTeam
Lecturer(s):FinnJanning
Module:ProjectManagement
CreditValue(ECTS)5ContactHours30ModuleOverview:Bytheendofthiscourse,studentswillbeabletofullydevelopaproject,notonlyfollowingitsstandardstep-by-stepprocessbutalsousingawiderangeoftools,methodsandtechniquesineveryoneofthem,allowthemtodetectaneedorproblem,diagnosethescenario,forgeaproposal,quantifyitinresources,timeandscopeanddeliverittoaclientorinvestor.
IntendedLearningOutcomes(ILOs)
• DescribeaProjectManagementenvironment&listitsadvantages• Properlyuseawiderangeofanalysistoolstodiagnosescenariosand
markets• Properlyuseawiderangeofcreativitytoolstogiveshapetoanideaor
proposal• Designindicatorstomeasurethedegreeofaccomplishmentofgoals• Fullydevelopplanstoimplementaproposal
Pre-requisitesMethodologyniv.Bachelor1styearandCriticalthinkingniv.Bachelor1styear
SubjectsStudied
• Whatisaprojectandwhat’stheuseofitinmodernorganizations• Teamsandleadershipinaproject• Chronologyofaproject• Analysistools:SWOT,PESTEL,ProblemTree,Stakeholders’Analysis,
Porter’s5forces.• Creativitytechniques:Brainstorming,Mindmap,365method,Delphi,
Probleminversion,BBB,lateralthinking,etc.• Goalstructure• Indicators’design• Budgetelaboration• Howtoplanaproject(WorkBreakdownStructure,Gantt,PERT,10.CPM,
etc.)• Howtomonitortheimplementationofaplan
Module:SocialImpact
CreditValue(ECTS)5ContactHours30ModuleOverview:Bytheendofthismodulestudentswillbeabletoevaluatetheimpactoftheirsocialinnovationprojects.Theywillbeableto:
-giveanswertoaproblemtheyhavedetected,toasituationtheybelievedeservesachange.-Assessifchangehasreallyhappenedandtowhatexten,andwhatpartofthischangeisduetoouraction,onthebasisofaproject’sdesignandimplementation
-Describetheconceptualandpracticalbasesofprojectevaluation,theirmethods,toolsandprocesses.-Definesocialproblemsandthewaytheytranslateintosocialchallenges.-Designanevaluationplanandusedifferentmethodsandtechniquestoevaluate.
IntendedLearningOutcomes(ILOs)
• Understandanddescribetheconceptofsocialproblemanditscomplexity.• Reviewdifferentsocialinnovationprojectsanddiscussabouttheir
characteristicsandsustainability.• Properlydefinetheobjectives,indicatorsandevaluationdimensionsofa
project.• Usearangeofevaluationmethodsandtechniques.• Explainthesocialimpactofyourproject.
Pre-requisitesMethodologyniv.Bachelor1styearandCriticalthinkingniv.Bachelor1styear
SubjectsStudied• Thedefinitionofasocialproblemandapublicissue• Reviewofsocialinnovationcases:fromdisastertosucess• ChoosinganddefiningaSocialChallenge• Translatingthechallengeintoaproject:objectives,actorsandmeans• Definingindicatorsandevaluationdimensions• Monitoring&Evaluationmethodologies,methodsandtechniques• Sustainabilityofthesocialprogramsandprojects• TheSROImethodology• IntegratedSocialValue(VSI)
2ndSEMESTER-SPRINGSEMESTERPopularBusinessConceptsandAnalysis
Module:MarketResearchandBigData
CreditValue(ECTS)5ContactHours30ModuleOverview:Studentswill use quantitativemarketingmodels tomake better decisions. Theywilllearnbydiscussingandusingdifferentmarketingmodelssuchas:
• IntroductiontoTimeSeriesModels• IntroductiontoCausal/RegressionModelling• StrategicMarketAnalysis• MarketResponseModels• CustomerLifeTimeValue• IdeaScreeningGateModels• ProductPortfolio• Diffusion,SubstitutionandDiscontinuanceofinnovations.• ForecastingusingPurchaseIntentionandRepeatPurchasingModels• EstimatingSalesPotential• PromotionalDecisions/AdvertisingDecisions• BrandingandPositioningAnaylsisandTools• Industryspecificmodels• Currentstateofmarketingscienceanditsvaluechainonmarketing.• ManagementofBigData
IntendedLearningOutcomes(ILOs)• Understandingcurrentmarketingmodelsandtheirroletoimprove
marketingdecisionmaking.• Understandingtheevolutionofmarketingmodelswithintheincreasingbig
datacontext.• ApplyperceptualMaps• NewproductDecisions• LearnSegmentation,TargetingandPositioning• IntroductiontoBigDataanalysisandmanagement• IntroductiontoScientificResearchanditsValueChainonmarketing
Pre-requisitesAclearunderstandingofbasicmarketingconcepts.SubjectsStudied• IntroductiontomarketingModels• AnalysisandPlanningusingBigdata• Project• Casestudies• ExercicesModuleLeader/AcademicTeamLecturer(s):JavierPalaciosFenech
Module:AdvancedCostAccounting
CreditValue(ECTS)5ContactHours30ModuleOverview:Thiscourseisintendedtoprovidethestudentswithanin-depthknowledgeofadvancedapproachesofCostAccountingtoenablethemtoapplycostingmethodsandtechniquestoassistmanagementfortakingappropriatedecisions.Thiscoursehighlytechnical,andisdesignedtoexpandupontheprinciplesofcostaccountinglearnedinabasiccourse.Thecoursealsoaimstotrainondecisionanalyses,whichwilloftenstresstheimportanceofthinkingbeyondthenumbers.IntendedLearningOutcomes(ILOs)
• Learncorecost/managementaccountingadvancedtools• Developcriticalthinkingregardingissuesincostaccounting• Linkstrategytomanagementaccountingtools• Developanawarenessoftheorganisational,socialandenvironmental
contextofmanagementaccounting
Pre-requisitesThiscourseisbasedonFinancialAccounting,CostandBudgeting,andFinancialAnalysis.
SubjectsStudied
• Managerialaccounting:environmentandethicmatter• Costingmethods(ABC,targetcosting,qualitycosting,servicecosting,
environmentalcosting)• Budgetingandvariancestatementsincomplexenvironments• StrategicmanagementtoolsandBalancedscorecard
Module:EuropeanIntegration
CreditValue(ECTS)5ContactHours30ModuleOverview:InMarch2017theEUcelebratedthe60thanniversaryof thethesignatureof theTreatyofRomethatpavedtheway,alongwiththepreviousTreatyofParisin1952tothestill-on-goingEuropeanregionalintegrationprocess.The European Union nowadays constitutes one of the most important actorswithin the International scenario inmanyarenas, including theworld trade.ThecurrentEuropeanUnionshapes,constraintsandfostersthedailyactivitiesof theover500millionEUcitizens,aswellasthatofthemanynationalandtransnationalcompaniesbasedintheEUterritory.Nonetheless, as Janus, this project has a second face. The Brexit, the increasingnumber of Eurosceptic voices across the EU, the tensions in the Eastern andSouthernborders,ortheproblemsinmanagingtherefugeescrisis,orthechangingpatterns of global trade, are only few among the many issues that bring intoquestiontheoriginaldesign,thepurposesandtheadequacyoftheEuropeanUniontoday.Thiscourseprimarilyseeks toprovidestudentswithaconceptualandanalyticaltool kit to understand the role of the European Union as a key economic andpoliticalactorinthe21stCentury,andalsotoassessitfuture.InsodoingthecoursewillfocusontheinstitutionalarchitectureoftheEuropeanUnion, and on some of the public policies delivered in the EU fabric and dailyapplied directly or through the intermediation of the Member States. EuropeanIntegrationdemands thereforeconsiderablereadingandcomprehensionprior tothe lectureclasses, andalsoa students’quiteopen-mindedattitude towards thisempiricalcontext,thatundoubtedlyliesatthecoreofthegeneralskillsrequiredtoanygraduatedinManagement.SubjectsStudied
• PolityandPoliticsintheEuropeanUnion• TheEUInstitutionalTriangle• Thedecision-makingprocess• TheEUInternalPolicies• TheInternalMarket• CompletingtheSingle(InfrastructuresandCompetitionintheEU)• TheEUExternalPolicies• TheEuropeanTradePolicy• TheEUExternalAction
ModuleLeader/AcademicTeamLecturer(s):JoanPerePlazaiFont
Module:InternationalBusiness
CreditValue(ECTS)5ContactHours30ModuleOverview:Thekeyobjectiveofthiscourseistoprovideanintroductiontotheopportunitiesandchallengesforbusinessintheglobaleconomy,inparticularinrelationtointernationaltrade.Thecourseaimstoensurethatstudentsunderstandthekeychallengesoftradinginternationally,aswellasintroducingthemtothemostimportanttoolswhichreduceriskanduncertaintyininternationaltransactions.Oncompletionofthecoursestudentsshouldbeabletoundertakebasicimportexportsupportfunctionsforcompaniesdealinginternationally.IntendedLearningOutcomes(ILOs)
• Understandingthekeycharacteristicsoftheinternationalbusinessenvironment.
• Understandingtradepolicyanditsimpactontradeflows.• Evaluatingthefirm’scapacitytointernationalize• Undertakingeffecitivemarketstudies• Understandingdifferententrymodesandtheiradvantagesand
disadvantages.• Understandingculturaldifferences• Evaluatingriskininternationaltransactions• Understandingthedifferenttoolsavailabletomanagerisk–insurance,
paymenttechniques...• Evaluatingexchangeraterisk• Managingexchangeraterisk• Understandingthekeyquestionsininternationallogistics• Understandinginternationaltransporttools(insurance,Incoterms)• Understandingkeycustomsprocedures(administrativerequirements,
tariffs..)Pre-requisitesNoparticularpriorknowledgeisrequiredforthecourse,apartfromareasonableunderstandingofkeycontemporarydevelopmentsintheglobaleconomy
SubjectsStudied• TheContextofInternationaltrade• FirststepsinInternationalmarketing• Managinginternationalrisk(1)• Managinginternationalrisk(2)• Logisticsandinternationaltransport
ModuleLeader/AcademicTeam
Lecturer(s):TomVanderHeydenandLilianaRodríguez
Module:PhilosophyofManagement
CreditValue(ECTS)5ContactHours30ModuleOverview:Atfirstlook,PhilosophyandManagementmightseemworldsapart.Managementisconcernedwithpracticaldecisions,thatis,howtoachieveanorganization´sobjectivesoperatinginachangingenvironment,madeundercompetitivepressurewithincompleteknowledgeandaneyeonthebottomline.Philosophyispreoccupiedwithquestionsaboutthemeaningoflifeandthenatureofvalues,thehumanconditionandnoparticularendinsight.ButthereareareaswhereManagementcanbecomestrongerbyabsorbingsomeofthelessonsofPhilosophy.Forexample,thereisnoneedtohaveadividebetweenProfitandValue.Also,Philosophycanhelpmanagersaddressnewproblemsinawaythatcanreleasethestrengthoftheorganization,forexample,byfacilitatingaculturethatservethegrowthofitsworkforce.ThemainassumptionistounderstandBusinessis“anideaofhumanfreedomandsatisfactionputintopractice”.Sothefocusshouldbeonfreedomandsatisfactionwhileprofitshouldbethereward.Thisapproachwillleadustoatrueandcoherentstyleofmanagement.Theobjectiveistowakeupeachperson’sawarenessandsocialresponsibilitybyunderstandingtheirrespectiveDisposition,SituationsandtheSysteminwhichthebusinessandthemanagersoperate.Oncethisisunderstood,thesessionswillaimatincorporatingnewconceptstoenhanceManagementoperations,(toachieveTrueManagement).Theconceptswillbeacquiredbyusingrealexperiencesfromallareasoflife.Experiencesthatareconsideredtobetrue,thatis,nonnegotiable.Theseideaswillthenbeappliedintoacurrentrealbusinesssituation.IntendedLearningOutcomes(ILOs)
• Understand the relationship between the context and the style ofmanagement
• Realizeone´struepotentialasamanager• Beabletoimplementlearningsinabusinesscontext• Seethingsfrommorethanoneperspective• AcquireabasicknowledgeofPhilosphy
Pre-requisites
Nophilosophicalprerequisite,butbasicknowledgeofmanagementandorganizationaltheoryisrequired.
SubjectsStudied• IntroductionandPEACE-model• ValuesandPlato• Aristotle,ethicsand(brieflypositivepsychology)• Mindfulnessandemotions• Grouppresentation(Fridaythe10th)• Workshop–Theclimate• TheoryU• Contemporaryphilosophy(orFeminism)• Individualpresentations(Thursdaythe3th)• Recapandexaminclass
ModuleLeader/AcademicTeam
Lecturer(s):FinnJanning
1st-2ndSEMESTERFALL-SPRINGSEMESTERAdvancedStudyPaths
Path:DigitalMarketing
CreditValue(ECTS)35(5permodule)ContactHours210ModuleOverview:Aswemovetowardsadigitalsinglemarket,businessesarerecognizingtheneedtointegratedigitalchannelsintoeveryaspectoftheirmarketingmix.Digitalmarketingisnolongeran“add-on”ornewcanneltoexploit-digitalISthestrategy.Thedigitalmarketingtrackemphasizesaholisticunderstandingofthedigitallandscape,includingsocialmedia,consumerbehavior,webanalytics,searchengineoptimization,onlineadvertisingandcreativestrategy.Everysinglecompanyintheworldwillrequiresomeformofdigitalcompetence,howeverthistrackisgearedspecificallyforSMEsof50ormoreemployeesandenterpriseorganizations.ManyoftheconceptswecoveraredesignedforpursuingexcellenceinB2Benterpriseenvironments(technology,communications,banking,advertising,logistics,andprofessionalservices.Inaddition,manyoftheseconceptsaretailoredfortheconsumer-orientedorganizations(ie:media,lifestyle,travel,retail,fashion,andconsumergoods).Wehavetailoredthistracktomeetthegrowingdemandsofthreemajoremployersinthisspace:EnterpriseMultinationals,Small&MediumBusinesses,andMarketingAgencies.Whileallthreecareertrackshaveoverlapsintheskillsrequiredbytheiremployees,eachcareertrackhasitsownuniquechallengesandopportunities.Forexample,enterprisecorporationsrequirethestudenttolearntoworkinmulti-disciplineenvironments,adheringtostrictbudgetsandastrongemphasisonpresentationskills.Eachproposedidea,campaignorstrategymustbeclearlydefined,communicatedandapprovedbyuppermanagement.StartupsandSME’srequirethestudenttodomorewithless,placingmoreemphasisoningenuity,atake-chargeattitudeandownershipovertheentiredigitalmarketingstrategywithintheorganization.Lastly,marketingagenciesplaceaclearpriorityonthecreativeprocessandeffectivecommunicationwiththeclient.Studentswillberequiredtounderstandallelementsoftheagencymodelandworkwithinthoseconstructstomeetclients’demandsunderbudgetandontime.IntendedLearningOutcomes(ILOs)Thecourseworkofthedigitalmarketingtrackwillfirstrequirethestudenttointerpret,summarizeandexplainthestrategicoptionsavailabletoorganizationsinanygivenindustry,environmentorcampaign.Throughdeepanalysisandevaluationofthemarketconditionsandtargetaudience,studentswillapplythesenewlyacquiredconceptstodevelopatacticalplantoaccomplishtheorganization’sobjectives,showcasingacoherentandlogicalapproachtodigitalmarketingstrategy.
Studentswillbeexpectedtofirstunderstandandclassifyanorganization’sobjectives,analyzethepotentialoptions,créateandlaunchacampaign,andfinallyevaluatetheresultswitharelentlessdriveforconstantimprovement.Justasimportantasthoughtfulanalysis,evaluationandmeasurementofdigitalmarketingstrategies,istheabilitytoeffectivelycommunicateandconvincecolleaguesandmanagementonyourstrategicplan.Thus,ahighprioritywillbeplacedonpresentationandpublicspeakingskillsdesignedtodefendandpersudeyourpeersofthelogicconnectingyourplanswiththeirintendedoutcome.Thedigitalmarketingpathfocusesoncreatingabalancebetweenthequalitativeandquantitativeaspectsofmarketing,suchasexperimentation,statisticalanalysisandcreativity.Thecourseworkisdesignedtohelpstudentsacquirespecializedabilitiesinorderto:•Define,targetandgrowtherightaudienceforyourbrand•Optimizemulti-channelmarketingcampaignsusingdataandwebanalytics•Createengagingandhigh-impactmarketingcontentUponcompletionoftheDigitalMarketingtrackatToulouseBusinessSchool,studentswillpossesstheknowledgeandskillsnecessarytoidentifythedemandforproductsandservicesinthemodernBusinessworldandaddvaluetotheircompaniesfromDay1.SubjectsStudied
• DigitalMarketingFramework&Overview• Business&CustomerStrategy•Data-drivenMarketing• SocialMediaMarketing&CommunityManagement• RelationshipBuilding•CustomerEngagement&ViralMarketing• Redypartners• ContentMarketing&Storytelling• InboundMarketing•ThoughtLeadership&PersuasionMarketing•Video
Marketing&ProductionFundamentals• WebAnalyticsandSearchEngineOptimization• Metrics,Sources&KPIs•GoogleAnalyticsOverview• Paid&SocialAdvertising• PaidSearch,Adwords&SEM•PaidSocial• E-CommerceFundamentals:Acquisition,Retention&ConversionRate
Optimization• LandingPages,UserExperienceandLeadGeneration•A/BTesting&
MarketingOptimization• MarketingAutomation&LeadNurturing• MarketingTechnologyPlatforms•CustomerSegments&BuyerPersonas•
DatabaseandCRMStrategy
ModuleLeader/AcademicTeam
Lecturer(s):ScottMackin
Path:Entrepreneurship
CreditValue(ECTS)35(5permodule)ContactHours210ModuleOverview:TheEntrepreneurshippathisaresponsetothecurrentchangesinthelabourmarketandthedifferentEuropeangovernmentspoliciestopromotetheself-employmentandtheincreaseofdomesticstart-ups.Thecourseoffersaninterdisciplinaryapproachcoveringfinance,marketanalysisandresearch,operationsandhumanresourcesmodules.Itexploresalsodifferentsidesofentrepreneurship(Intrapreneur,socialentrepreneur,franchisee,etc.)Severalentrepreneurswithsuccessfulorfailureexperiencesintervene,aswellasagroupofacademicexperts.Finally,allalongthecourse,thestudentsdevelopanideathattheyneedtotransformintoabusinessopportunityandpresenttoanevaluationboard.ThebestpromisingbusinessplansareadvisedandmentoredbyTBSeedstobepushedintherealmarket.Theprogramisbalancedbetweenacademicclasses(70%)andconferences(30%)heldbySeniorEntrepreneursandProfessionalsinvolvedinthebusinessInnovationandEntrepreneurshipecosystem.ThepurposeoftheacademicclassesistoprovidethenecessarytoolsandknowledgetodeveloponeofthecareersdescribedabovewhiletheProfessionals’conferencesdeliverlessonslearnedandtestimoniesofbusinessexperiences.TheyaimalsoatillustratingtherisksthatresideinbeinganEntrepreneurandatsharinganoutstandingexperiencethatthestudentscanleveragetoavoidtorepeatthesameandusualerrors.Thisprogramgivesalsothechancetothestudentstodevelopanideaandtransformitinarealopportunityofbusiness.StudentsarementoredduringallthetrackbyBusinessManagersandareaskedtopitchtheirprojectattheend.ThebestpromisingprojectswillbeadvisedandmentoredbyTBSeeds.Moreover,theywillenjoyaphysicalco-workingspaceprovidedby“MastersofBarcelona”(MOB)tosupporttheirdevelopment.IntendedLearningOutcomes(ILOs)
• Tounderstandtheentrepreneurshipdisciplinewithitsdifferentfacets(socialentrepreneurship,intrapreneurship,franchisee,etc.),
• Toknowthedifferentformsofinnovationandtheprocesstoimplementit,
• Toacquirethetools,theknowledgeandskillsnecessarytocreate,plan,developanddefendanewprojectandfindfinancingsourcetolaunchit.
• TolearnontheHRaspects,challengesandrisksrelatedtothecreationofnewfirm
SubjectsStudied• BUSINESSCREATION.THEORYANDPRACTICE
Businesscreationishands-onapproachonentrepreneurshipwherestudentslearnthemethodsandtoolshowtobecomeandactasanentrepreneurthroughcreativity,prototyping,market&competitionanalysis.ThismoduleincludesasetofexperiencescomingfromProfessionalsandcurrentEntrepreneurs.Throughtheirtestimonies,studentslearnontheusualchallengesandmistakesthatareinherenttotheentrepreneurshipdisciplineandprocess.
• BUSINESSPLANNING.THEORYANDPRACTICE
Thiscoursecompletesthecourseof“BusinessCreation”byprovidingfinancialanalysisandbudgetforecastinganalysis.Theyexperimentwhattheyhavelearntdevelopingtheirownbusinessventureandproject.ThismoduleincludesalsoasetofexperiencescomingfromProfessionalsandcurrentEntrepreneurs.
• E-ENTREPRENEURSHIP
E-Entrepreneurshipisdescribingtheopportunitieslinkedtothedigitalareaandthetransformationoftheeconomy.Ithighlightshowdigitaltoolsmodifytheexistingbusinessmodels.TestimoniesfromProfessionalsprovideexamplesofsuccessstoriesandfailuresthathelpthestudentstounderstandthespecificforcesforthisformofentrepreneurshipandtheassociatedrisks.
• E-ENTREPRENEURSHIP
E-Entrepreneurshipisdescribingtheopportunitieslinkedtothedigitalareaandthetransformationoftheeconomy.Ithighlightshowdigitaltoolsmodifytheexistingbusinessmodels.TestimoniesfromProfessionalsprovideexamplesofsuccessstoriesandfailuresthathelpthestudentstounderstandthespecificforcesforthisformofentrepreneurshipandtheassociatedrisks.
• SOCIALENTREPRENEURSHIPANDINNOVATION
Socialentrepreneursaimtoimprovesociety,seizeopportunitiesorapproachestocreatesustainablesolutionstochangesocietyforthebetter.Socialentrepreneursfocusfirstongeneratingsocialvalueinsteadofmaximizingprofitforshareholdersandotherstakeholders.ThecoursepresentdifferentSocialEntrepreneurshipinitiativesthroughtestimoniesofProfessionalsandanalysestheroleofeachstakeholder,theconditionstopreservetheinitial(social)objectiveandthetaxonomyofbusinesstype.
• MANAGINGINNOVATION&CREATIVITY
Innovationisincreasinglythesourceofsustainablecompetitiveadvantageforfirmsaroundtheworld.However,buildinganorganizationto
successfullyandrepeatedlybringtechnologicalinnovationstomarketisadauntingmanagerialchallenge.Inthiscourse,wefocusonthepracticesandprocessesthatmanagersusetomanageinnovationeffectively.Weworkonahumanperspective,understandingyourowncreativityandskillsaswellasthoseofusers;andastrategicperspective,lookingattools,techniques,andprocessestocreateandmanageinnovation.Weusedifferentcreativityworkshopstohelpstudentstothinkout-of-the-box.
• HUMANRESSOURCESCHALLENGESFORENTREPRENEURS
ThereisaquestionthathauntseveryonewhowanttobeanEntrepreneurregardinghisnecessaryhumanandpersonalityskills.Thecoursedescribesthecompetenceseveryentrepreneurmusthavetobesuccessfulanddealswiththedelicatesubjectofhowtohire,motivateandmanageemployeesallalongthecreationofthenewfirm.Itshowsinnovativetechniquesofrecruitmentandformanagingpeople.
• NEWPROJECTMENTORINGANDINCUBATION
Thestudentsfromthefirstmoduleareinvitedtodevelop,proposeandcarryoutaninnovativeprojectandtotransformitintoasustainablebusinessventure.Differentsessionsofcoachingareorganizingduringthecoursetosupportthestudentsinthedevelopmentoftheirbusinessopportunity.Finally,attheendofthecourse,allthestudentspitchtheirbusinessopportunityinfrontofaselectedboardofprofessionalsandinvestors(Seed&Clickanda2bInvestments).ThebestpromisingbusinessplanswillbementoredbyTBSeedsandwillenjoyaphysicalco-workingspacetosupporttheirlaunchintherealmarket.
Path:LuxuryandFashionManagement
CreditValue(ECTS)35(5permodule)ContactHours210ModuleOverview:Thestudypathaimstodevelopthenewgenerationofmanagersintheluxury&fashionsectorprovidingacomprehensiveandpracticalapproachtofulfillthemarketdemandforhighlyqualifiedprofessionals.Withaglobalappeal,itisalsointendedforthosewhowanttoevolveinaninternationalcontext.Thepathwillhelpstudentsbetterunderstandthespecificitiesofmanagementwithinluxury&fashioncompanies.Frombackgroundtopresentday,theprogramwillprovideadeepcomprehensionofthesemarketsandthestrategiesandtoolsforasuccessfuladministration.Classeswillprovideaframeworkregardingluxury&fashionmanagementwiththeory,specificknow-howaboutkeysectors,trendsbutalsowithapragmaticapproach(teacherswhoareexpertsofthesector)&practicalapplicationwithcasestudiesandconferences.IntendedLearningOutcomes(ILOs)Theskillsacquiredwillmatchwithneedsofthefirms:
• Specific&in-depthknowledgeofluxury&fashionoSenseofluxury,abilitytomakethedistinctionbetweenluxury&premium
• Know-howtodealwithcreativity,understandtheinnovationinordertotakeoverthecultureofcreationasakeysuccessfactor
• Businessorientation&leadership• Retailfocus
SubjectsStudied
• TheWorldofLuxury-Background:history&evolution-Definitionandconcepts-Positioningofluxuryinourpresent-daysociety-BusinessModelsoGeographicaloriginsanddevelopingmarketsoSectorperspectives
• FashionOverview-Background:history&evolution-Specificitiesofthefashionindustry-Trendprediction-Theroleoftechnology-Fashionindustryinthe21stcentury
• MarketingStrategicApproach
-IndustryStrategicFrame-MarketAssessment-ConsumerProfilesandBehaviours-ThePoweroftheBrandoBrandManagement
• MarketingTacticalApproach-Advertising-Promotion-PublicRelations-Events-Socialresponsibility
• ManagingCreation,InnovationandDesign-Designersandtheirinfluence-CustomizedClothingoProductionProcessand“Madein”Considerations-SourcingandPurchasing-RawMaterialsSuppliersmanagementStrategicrelationshipsLegal,ethical,andsocialresponsibilityissuesforbuyingMerchandise
• Distribution-CrossandMultiChannelstrategy-Distributionalternatives-DigitalStrategyandManagement-WebscopeandwebdesignE-commerceSocialnetworks-InternationalExpansion
• StoreBasedRetail-StoreLocation-StoreConceptandDesign-MerchandisingandCustomerin-storeBehaviour-PricingTechniques-TeamManagement-SalesTechniquesforLuxuryandFashionBrandsoLoyaltyandRelationshipBuilding
ModuleLeader/AcademicTeam
Lecturer(s):MaudBerthelot
Languages1stSEMESTER–FALLSEMESTER
Module Spanishintensive
CreditValue(ECTS) 4
Hours40
CourseObjectives
Descriptionandobjectivesdependonthelevelofthecoursethestudentisabletofollow.TherewillbeaLeveltesttodecidethelevelofthestudent.
Module Spanish
CreditValue(ECTS) 2
ContactHours 20
CourseObjectives
Descriptionandobjectivesdependonthelevelofthecoursethestudentisabletofollow.TherewillbeaLeveltesttodecidethelevelofthestudent.
Module English
CreditValue(ECTS) 2
ContactHours
20
CourseObjectives
Descriptionandobjectivesdependonthelevelofthecoursethestudentisabletofollow.TherewillbeaLeveltesttodecidethelevelofthestudent.
Module Chinese
CreditValue(ECTS) 2
ContactHours20
CourseObjectives
Descriptionandobjectivesdependonthelevelofthecoursethestudentisabletofollow.TherewillbeaLeveltesttodecidethelevelofthestudent.
Module
French
CreditValue(ECTS) 2
ContactHours 20
CourseObjectives
Descriptionandobjectivesdependonthelevelofthecoursethestudentisabletofollow.TherewillbeaLeveltesttodecidethelevelofthestudent.
Module German
CreditValue(ECTS) 2
ContactHours
20
CourseObjectives
Descriptionandobjectivesdependonthelevelofthecoursethestudentisabletofollow.TherewillbeaLeveltesttodecidethelevelofthestudent.
Languages2ndSMESTER–SPRINGSEMESTER
Module German
CreditValue(ECTS) 2
ContactHours20
CourseObjectives
Descriptionandobjectivesdependonthelevelofthecoursethestudentisabletofollow.TherewillbeaLeveltesttodecidethelevelofthestudent.
Pre-requisites
RequiresGermanS1orpreviousknowledge
Module Chinese
CreditValue(ECTS) 2
ContactHours 20
CourseObjectives
Descriptionandobjectivesdependonthelevelofthecoursethestudentisabletofollow.TherewillbeaLeveltesttodecidethelevelofthestudent.
Pre-requisites
RequiresChineseS1orpreviousknowledge
Module French
CreditValue(ECTS) 2
ContactHours
20
CourseObjectives
Descriptionandobjectivesdependonthelevelofthecoursethestudentisabletofollow.TherewillbeaLeveltesttodecidethelevelofthestudent.
Pre-requisites
RequiresFrenchS1orpreviousknowledge
Module English
CreditValue(ECTS) 2
ContactHours20
CourseObjectives
Descriptionandobjectivesdependonthelevelofthecoursethestudentisabletofollow.TherewillbeaLeveltesttodecidethelevelofthestudent.
Pre-requisites
RequiresEnglishS1orpreviousknowledge