WEBINAR2016’s Hottest Sales & Marketing Predictions for the Channel @goallbound#NeverSellAlone

Jen SpencerDirector of Sales & Marketingjspencer@allbound.com@jenspencer

Hey! It’s nice to meet you.

• Smarketer• FRIENDS fanatic• Generally speaking, does

not trust birds

Hey! It’s nice to meet you.

• Loves using #hashtags, memes, gifs and emojis to communicate

• Relationship builder• Good vibes promoterJessica Sanchez

Director of Content Servicesjsanchez@allbound.com@AllboundJessica

Hey! It’s nice to meet you.

• Likes vanilla ice cream• Has never been more

excited than he is right now• Agrees with Jen on the birds

Matt HenslerDirector of Customer Successmhensler@allbound.com@matthensler

Today’s Agenda• Interactive Content Marketing• Social Selling• Video• Human to Human Marketing• Customer Success • Q&A

#NeverSellAlone

2013the year of “real-time” marketing and the fading out of “campaigns."

2014Always be• coaching• delighting• transparent• helping

#NeverSellAlone

2015

#NeverSellAlone

All about mobile.

#NeverSellAlone

Interactive Content

Marketing

Anything from a quiz to a complex app

#NeverSellAlone

#NeverSellAlone

Companies building the most effective journeys master four interconnected capabilities: • automation• proactive personalization• contextual interaction, and • journey innovation

- Harvard Business Review

• ROI calculator• Interactive magazine• Quiz

#NeverSellAlone

Put yourself in your channel partner's shoes. Address their challenges.

#NeverSellAlone

#NeverSellAlone

Social Selling

Use social selling to transforming your operations from an inward focus to a customer focus.

#NeverSellAlone

Share content from other leaders in the field

#NeverSellAlone

Social selling is about helping others through their decision making process

#NeverSellAlone

Empower Channel Resellers to become thought leaders and experts

#NeverSellAlone

#NeverSellAlone

Video

#NeverSellAlone

A 30 second informational video about your products or services can give your channel partners the support they need to sell.

Isn’t Video Expensive?

#NeverSellAlone

Is Video Effective?

#NeverSellAlone

#NeverSellAlone

Human to Human

Marketing

#FlipMyFunnel #NeverSellAlone

Try viewing both your existing and prospective channel partners as your customers.

#NeverSellAlone

#NeverSellAlone

1.Scout the Right Sponsors

#NeverSellAlone

2.Sponsor to Bring Your

Brand to Life

#NeverSellAlone

3.Attend the Sessions

#NeverSellAlone

4.Splurge on the Steak Dinner

5.Engage and Delight Your Current Channel Partners

#NeverSellAlone

#NeverSellAlone

Customer Success

#NeverSellAlone

• Culture of success• Understand your

customer• Personalize your

service• Communicate and

collaborate

#NeverSellAlone

1.Know me.

#NeverSellAlone

2.Deliver service

where and when I need it.

#NeverSellAlone

3.Solve my problem quickly.

Questions?Questions?

#NeverSellAlone

For information about Allbound, visitwww.allbound.com or call us at 480.685.5474