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2005 Oh My God2005 Oh My GodSummer CampSummer Camp

bybyVanessa ChangVanessa Chang

Sandy WuSandy Wu

HPER 678 Spring 2008HPER 678 Spring 2008

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IntroductionIntroduction

Designed by Hsiao Yun Chang, Yu Designed by Hsiao Yun Chang, Yu Shan Wu, Jia Ying Song and Zhi Da Shan Wu, Jia Ying Song and Zhi Da ChenChen

『『偶偶』』 = OH= OH 4-day camp4-day camp MissionMission

provide a different experienceprovide a different experience by using play, teaching and gamesby using play, teaching and games creativity, imagination and confidencecreativity, imagination and confidence

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Executives SummaryExecutives Summary

Target Market Target Market elementary school students (7-12 years elementary school students (7-12 years

old)old) MarketingMarketing

in Taipei, Taiwanin Taipei, Taiwan Demand Demand

slowly but steadily increasingslowly but steadily increasing SupplySupply

adequate, but not over-saturatedadequate, but not over-saturated

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GoalsGoals

To get and maintain participantsTo get and maintain participants To grow in sizeTo grow in size

Number of participants Number of participants Weeks offeredWeeks offered

The budgetThe budget FoodFood EquipmentEquipment InsuranceInsurance

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Sources of IncomeSources of Income

Participants Participants The Puppetry Art Center of Taipei The Puppetry Art Center of Taipei

admission ticketadmission ticket theatre revenuetheatre revenue store revenuestore revenue

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MonitoredMonitored

A board of directors were four A board of directors were four Leisure and Recreation Management Leisure and Recreation Management students, and representatives in students, and representatives in Taipei, TaiwanTaipei, Taiwan

For attendance and nonprofit For attendance and nonprofit summer campsummer camp

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ImpactImpact

SocietySociety to let the children appreciate the to let the children appreciate the

traditional artstraditional arts provide a place for childrenprovide a place for children to play and to play and

have person to take care of their have person to take care of their childrenchildren

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BudgetBudget20052005 20062006 20072007 20082008 20092009

ParticipantsParticipants W1:27W1:27 W1: 40W1: 40 W1:40W1:40 W1: 40W1: 40W2: 40W2: 40

W1: 40W1: 40W2: 40W2: 40

FeesFees $70$70 $75$75 $85$85 $85$85 $85$85

AdvisorAdvisor $60$60 $60$60 $63$63 $66 /w$66 /w $70 /w$70 /w

StaffStaff $120$120 $120$120 $126$126 $132 /w$132 /w $139 /w$139 /w

Staff (P.T)Staff (P.T) $0$0 $108x4$108x4 $113x4$113x4 $119x4 /w$119x4 /w $125x4/w$125x4/w

Train TicketTrain Ticket $12.7x10$12.7x10 $20x12$20x12 $21x12$21x12 $22x12$22x12 $23x12$23x12

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CoverCover　 　 FY05 　 FY06

　Difference

% 　 FY07　

Difference%

Expenses 1,461.80 2,476.00 $1,014.20 69.38% $2,599.50 $123.50 4.99%

Revenue 2,490.00 3,600.00 1,110.00 44.58% $4,180.00 $580.00 16.11%

Profit 1,028.20 1,124.00 95.80 9.32% $1,580.50 $456.50 40.61%

　 　 FY08 　 Difference % 　 FY09 　 Difference %

Expenses 5,661.83 3,062.33 117.80% 5898.31 236.49 4.18%

Revenue 7,611.50 3,431.50 82.09% 7644.58 33.08 0.43%

Profit 1,949.68 369.17 23.36% 1746.26 -203.41 -10.43%

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ChartChart

FY05-FY09

$0.00

$2,000.00

$4,000.00

$6,000.00

$8,000.00

$10,000.00

FY05 FY06 FY07 FY08 FY09

Expense

Revenue

Net profit

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