2016.10.27.EN Aalto Introduction

Aalto International GroupTechnology Business Architect

http://aaltoin.com/

About Us

Aalto InternationalTechnology Business Architect

http://aaltoin.com/

Aalto International was founded in Singapore with the vision of becoming “a bridge between Japan and the world”. This vision is held by the two Japanese founders, who come from a background of working as a PR consultant and auditor, respectively, for major Japanese companies.At present, our truly multinational team operates from offices in Kyoto and Germany, with the mission of giving birth to technological innovation through spearheading collaboration on a global scale. As technology business architects, while keenly observing the possibilities of technological companies and projects, we aim to create never-seen-before international co-operation. We achieve this through our global network of media, government and research institutions, companies and other key persons. We aim not to simply continue what has been in the past, but rather to stand side by side with our clients in creating the technological future.

V I S I O NWe aim to be the driving force behind the technological innovations

that will contribute to our future society.

OUR BELIEF

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Our MissionGlobalNetworkCollaboration

Aalto, meaning “wave” in Finnish, symbolizes our passion to “creating new waves on a global scale”, a passion that has not changed from the time of our founding. The “A” in Aalto’s logo is ever so slightly separated from the square background, a design choice reflecting our spirit to “think outside the box”.

At Aalto International Group, we aim to be the “bridge between Japan and the world”, and through inciting collaborations in the technological field, be the driver in those innovations that will shape the future developments in global business and society. As Technology Business Architects, we aim to unleash the potential of technology through the framework of Global Network Collaboration With this framework at our core, we believe that we will conceive the innovations that will change our society.

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BoardMembers

Mariko FukuiCEO / Founder

Shinichi TsusakaVice President / Founder

Maximilien RehmCOO

Marie-Isabelle Germany Representative

Nico SuhrInfluencer Relations

Ryoji SatoAdvisor


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Mariko FukuiCEO / Founder

“Technology will create our future. In creating this future, collaboration on an international scale is absolutely indispensable.Until now, we at Aalto have developed our specialties through building a network of key actors. We truly believe that we can act as the driver in giving birth to innovation on a global scale.”

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OurClients


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OurFocus

Aalto InternationalTechnology Business Architect Mobility

Safety

Autonomous Driving Electric Vehicles

Connected Car

Industrial Medical

Innovation Smart CityBig Data

10%

15%

70%

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Global communication Public RelationsMarketing

70%

AD Agencies10%

Management,Corporate PlanningBusiness Unit

15%

Breakdown of our clients’department


Others5%

5%

Maximilien RehmCOO

“I still believe in Japanese innovation, it is just found in new places. Through harnessing the technological possibilities of Japanese companies in the B2B field and connecting them to key editors, analysts, researchers and start-ups, the road to business creation and finally technological innovation can be achieved on a global scale.”

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Influencer Relations

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Our Services


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Trade fairs

Technical Partnership & Sponsorship

Mynewsdesk

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OurNetwork


InfluencerRelations

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Marie-Isabelle KirchGermany Representative

“The most crucial thing about influencer relations is conducting everything with an eye towards the long-term.”

At Aalto, we believe that all relationships that are built are meant to last - a way of thought stemming from the business philosophy of Kyoto companies, which states that once a bond of trust is established, it should blossom into a long-term connection. This is also our core philosophy when conducting business, and especially in our relationship-building activities with influencers.

KEY STRATEGIES

COLLABORATIONWITH GOVERNMENT AND ORGANIZATION

At Aalto, we understand the value of governments as key influencers in the industry - be it as a facilitator of projects, an entryway to new markets, connection points to people or holders of knowledge. We therefore understand how crucial it is to facilitate win-win relationships with government agents, for example through holding joint-seminars.

Partners

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JapanSpotlightChannel

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COLLABORATIONWITH MEDIA

Coming from a background of public relations, we have held long-lasting, productive relationships with media across several technological fields. Especially in B2B business, connecting with key media is crucial to gain high-value coverage, which ultimately leads to an increased brand presence among potential customers in the target industry and market. However, we at AALTO do not stop at high-value media relations. On several occasions, our close network with media has led to the creation of something completely new.

One of the best examples of these new type of media collaborations is the setting up of a “Japan Spotlight Channel” - a channel featuring a collection of latest news and articles straight from the HQ of Japanese companies. We were able to set this up with both Automobil Production and Automotive Technology, two German B2B automotive media.

Partners

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COLLABORATIONWITH ANALYSTS

Analysts are the ultimate keys to knowledge of a given industry, and their insight and word matters. While sometimes difficult to reach, connecting and maintaining correspondence with a number of key analysts is one crucial piece to the puzzle. Analysts are not only tremendous sources in understanding the latest trends of the industry, they also hold connections to potential clients and top editors, as well as being frequently cited within the editors.

At Aalto, we frequently collaborate with analysts. While this oftentimes starts from a simple information exchange, we have also been able to connect analysts to our clients for exclusive coverage leading to market report coverage, as well as being introduced to important influencers.

Partners

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Our Influencer Relations Team

contacts the influencer with a brief

introduction of the person, AALTO,

and our client.

Pro-active communication with the aim

of understanding the influencers needs

and goals and thus establishing a

sustainable line of contact.

Providing the information the influencer

needs, and thus underscoring Aalto’s

value. This is often hard-to-get language-

adapted information from the HQ of our

Japanese clients.

Influencer Relations Workflow

INITIAL CONTACT

FIRST EXCHANGE

PROVIDING VALUE


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A relationship of mutual

understanding prospers, where

each side knows what the others

specialties, interests, and

deliverables are.

A relationship of mutual trust is

established, where through

numerous collaborations a mutual

feeling of dependency arises.

The flourishing of a long-term win-

win relationship based on the

aforementioned mutual

understanding and trust.


MUTUAL UNDERSTANDING

MUTUAL TRUST

LONG-TERM CONTACT

Influencer Relations Workflow (2)

Moritz Nolte Franziska Ehrhardt

Martin Kahl Michael Knauer

Editor, Automotive Technology International Co-ordinator, EMO Berlin

Editor, Automotive World Editor, Automobilwoche

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Influencers

Notable accomplishments: Numerous successful interview

arrangements with clients, establishing of Japan Content

Channel

Notable accomplishments:

Numerous acquisitions of invaluable feedback to clients

contents, information distribution leading to coverage

Notable accomplishments: Meeting

with AALTO to exchange information and discuss potential

collaborations to create new projects, sharing of contacts and

information with client.

Notable accomplishments: Numerous telephone meetings with

Aalto for information exchange, arranging of interview with our

client.

Trade fairs

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Nico SuhrInfluencer Relations

“To unlock the full potential of Trade Fairs, it is essential to look beyond lead acquisition and use the unique opportunity to connect with all key players in the industry.”

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Trade Fairs

Maximizing Trade Fair Opportunities

OUR VALUEAt Aalto, we provide exhibition support as well as on-location industry research, through which we help our clients in business development. A trade fair’s potential goes beyond lead acquisition. By setting up information exchange and coverage opportunities with top media and analysts, we aim to increase our clients presence while also creating research reports encompassing competition and industry trends, leading to new definition of “success” for our clients at trade fairs.

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- ITS World Congress, France- Milano Salone, Italy- CeBit, Germany- Hannover Messe, Germany- Productronica, Germany- ConCar Expo, Germany- boot Düsseldorf, Germany- SLUSH, Finland- CES, USA- World Tea Expo, USA- CEATEC, Japan

OUR EXPERIENCE

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Trade fairsMedia and Analyst Relations Research


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Global PR platformMynewsdesk

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Mynewsdesk

Enhance your brand,drive efficiency and talk to the people who matter.

OUR VALUE

Founded in 2003 to meet the needs of a mobile world awash with content Single powerful platform to cost- effectively manage your digital PR and brand engagement strategy Optimize digital content across search, social and critical business relationships to enhance your brand story with key influencers 6,000+ leading brands use Mynewsdesk on a daily basis to simply and efficiently publish and distribute their content to the people that matter Aalto International works as Japan Representative of Mynewsdesk.

http://www.mynewsdesk.com/

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The world’s leading cloud-based newsroom for your brand

http://www.mynewsdesk.com/

Broadcast your brand news effectively in a search optimized integrated newsroom on your website

• Achieve more with less cost with targeted communications via single easy to manage

• Attract and engage audiences with the right stories supported by a combination of images, video and social media content

• Build trusted relationships and influence with your current and future audiences

• Easily track, monitor and measure your brand mentions, competitors and results

Benefits for your brand and business

Newsrooms showcases

TechnicalPartnership &Sponsorship

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Technical Sponsorship

Through technical partnerships & sponsorships, establish a new sphere to showcase technology and increase brand image

OUR VALUE

At Aalto, we believe in the opportunity that supplying our clients technology in sponsorship and partnership settings provides. Through utilizing a medium such as sports, we aim to assist in communicating the quality and potential of technology to create a more rounded brand image.

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America’s CupPartnership PR

Media PRTechnology Media Relations

Marine Engine

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Fomula EPartnership PR

Media PRTechnology Media Relations

http://micro.rohm.com/en/formulae/

SiC Technology

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AC Milan Sponsorship PR

Video content PRMedia PlanningMedia Relations

Tire brand

Projects Across

Continents

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Operation ExampleConnecting offices across borders

Influencer/Media Relations in Germany

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8.125

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AALTOHQ

(Kyoto)

MURATAHQ

(Kyoto)

AALTOGermany

(Heidelberg)

MURATAEurope

(Amsterdam)

MURATAGermany

(Nuremberg)

German Contents

Writer

German Media and Influencer

Through establishing an inclusive communication process along the various offices of our client, we can achieve not only improved communication with the Japanese HQ, but also work towards building a globally unified corporate message.

EVERYBODY ON ONE PAGE.

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Strategy

Influencer/Media Relations in Germany

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Relationship Maintenance & Regular Content Having gained understanding of target field and market, the maintenance of influencer relationships and regular distribution of appropriate content.

Advanced Contents Distribution & Relationship DepthCreation of advanced content suiting influencers need, including developing further contact points through exclusive interviews and trade fair chances.

Contents Distribution Phase & Relationship DevelopmentUsing the data collected in Step 2 to create contents that fits the need of the most relevant influencers. Utilizing created contents to obtain further contactand data points with influencers.

Initial Approach and Information GatheringApproaching target influencers to understand market details, type of contents demanded, as well as conducting brand awareness surveys.

Influencer Research & Influencer List Set-upIdentifying the Influencers most relevant to our client. List creation is based on consultation with PR, Marketing and Sales Goals in target region & market1

2345

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ContentsKeynote presentation

Contents Creation

AN INTERNATIONAL APPROACH TO CONTENT CREATION

Through leveraging our connections with the Japanese HQ, European Head Office

in Amsterdam and German Office in Nuremberg, we were able to create contents

the have a balance of all three viewpoints in three languages - Japanese, English

and German. Through wide-ranging information gathering activities including for

example in-house interviews in Kyoto, telephone meetings with Amsterdam and

visits to Nuremberg, we were always able to fill an information gap if it came up.

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ContentsKeynote presentation

Contents Distribution

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SUCCESS IN ACHIEVING COVERAGE

Through the process of conducting

influencer relations, we were able to gain

Murata’s automotive business coverage

in media they never had gained any

exposure before, for instance Automobil

Woche (above), Automotive Technology

(left), Japan Markt (below), among many

others.

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Shinichi TsusakaVice President / Founder

“The process of innovation and technological advance features a multitude of steps and actors. From the spark of the initial idea, the development of the smallest parts so key to the bigger picture, to the creation of the one solution that brings it all together and finally the realization of technology, there are so many actors in so many places involved. I firmly believe that Aalto can connect exactly those actors - at all stages of this process.”

Mariko Fukui [email protected]

Shinichi Tsusaka [email protected] Rehm [email protected]

Aalto International Group

http://aaltoin.com/

Aalto International Japan Co., Ltd.

255-2, Zeniya cho, Shimogyo ku, Kyoto 600-8303

2016.10.27.EN Aalto Introduction

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