The FIAT/IFTA Latin American MAM Survey

Highlights from the results analysis

FIAT/IFTA Regional Seminar, Rio de Janeiro 2016 – Brecht Declercq (VIAA) – 05.05.2016

Media Asset Management15 YEARS AFTER

THE BIRTH

10 years after the breakthrough

thankYOU!

disclaimer:

lies,damn lies,

and statistics[Benjamin Disraeli]

MAM SURVEY RESULTS

Number of responses 33

After elimination of doubles 31

WHO FILLED OUT THE SURVEY? Broadcasters 13 University Archives 5 Museums / arts institutions 5 Film archives 2 Governement bodies 2 National audio archive 1 National library 1

which stageARE YOU IN?

8.5%

4.3%

21.3%

6.4%

12,8%

6.4%

6.4%

8.5%

Q1 to Q4. What stage are you in?

We have no file based collection

We have a file based collection, but no MAM plans

Preparing development or acquisition of a first MAM or file based workflow

Implementing a first MAM or file based workflow

We have a working first version

We're preparing the development or the acquisition of a second version

We're implementing a second version

We have a working second version

Other

When did youYOU START?

20002001

20022003

20042005

20062007

20082009

20102011

20122013

20142015

0

1

2

3

4

5

6

6a. When did your FIRST MAM or file based workflow come into production phase?

19981999

20002001

20022003

20042005

20062007

20082009

20102011

20122013

20142015

0

1

2

3

4

5

6

7

8

6a. When did your FIRST MAM or file based workflow come into production phase?

MAMs in Latin AmericaMAMs globally (MAM Survey 2015)

how did theMARKET DEVELOP?

19981999

20002001

20022003

20042005

20062007

20082009

20102011

20132012

20142015

20160

10

20

30

40

50

60

70

80

90

100

Accumulative MAM-implementations in Latin America and globally (MAM Survey 2015)

ACCUMULATIVE GLOBALACCUMULATIVE LATAM

how long do youUSE YOUR MAM?

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 20167.0 6.05.6 10.0 10.6 6.09.1 9.09.2 10.010.57.8 5.99.27.07.84.55.8 4,35.0 6.65.95.66.1 2.1 2.01.2

Number of years that a first MAM was in use – MAM SURVEY 2015 n = 27

better access,TRACKING, CATALOGING?

1 - V

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0.0%

20.0%

40.0%

60.0%

80.0%

100.0% 7a. Impact of MAM or file-based workflows on access to digital born content

n = 15

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8 - V

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0.0%

20.0%

40.0%

60.0%

80.0%

100.0%7b. Impact of MAM or file-based workflows on access to digitized content

n = 15

1 - V

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0.0%

20.0%

40.0%

60.0%

80.0%

100.0%7c. Impact of MAM or file-based workflows on access to analog content

n = 15

1 - V

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4 - V

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5 - V

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6 - W

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8 - V

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0.0%

20.0%

40.0%

60.0%

80.0%

100.0%7d. Impact of MAM or file-based workflows on tracking of content use and reusen = 15

1 - V

ery

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2 - S

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3 - W

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4 - V

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5 - V

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6 - W

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8 - V

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0.0%

20.0%

40.0%

60.0%

80.0%

100.0%7e. Impact of MAM or file based workflows on level of detail in annotation or catalogingn = 15

1 - V

ery

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2 - S

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3 - W

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4 - V

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5 - V

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6 - W

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7 - S

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8 - V

ery

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0.0%

20.0%

40.0%

60.0%

80.0%

100.0%7f. Impact of MAM or file based workflows on accuracy in annotation or cataloging

n = 15

1 - V

ery

stro

ng p

o...

2 - S

tron

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3 - W

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4 - V

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5 - V

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6 - W

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7 - S

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8 - V

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0.0%

20.0%

40.0%

60.0%

80.0%

100.0%7g. Impact of MAM or file based workflows on number of items archived per year

n = 15

which positiveEFFECTS

in particular?

SYSTEMSystem: access

System performanceSystem: interfaces

System: searchSystem: statisticsSystem: previewSystem: storage

System designSystem bugs and bug testing

System maintenanceSystems for automatic cataloging

System automationSystem: file tracking

System: GUISystem: multi-linguality

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

8-11. Main positive effects of MAM or file based workflow implementation

quoted as“CHALLENGES”

SYSTEMSystem design

System: interfacesSystem bugs and bug testing

System maintenanceSystem: storage

Systems for automatic catalogingSystem automation

System: file trackingSystem: GUI

System: multi-lingualitySystem performance

System: previewsSystem: accessSystem: search

System: statistics

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

12-15. Challenges experienced in implementing a MAM or file based workflow

unsolvedOR DISSATISFACTORY

FILES

Transfer of files

Technical resources management

Project management

METADATA

Semantic metadada

System: storage

System bugs and bug testing

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

16. Unsolved or dissatisfying aspects of your current MAM or file based workflow

n = 15

positive effectsSTARTERS

expect from a MAM

FILES

Transfer of files

Technical resources management

Project management

METADATA

Migration of metadata

System: storage

System maintenance

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

17. Main positive effects expected from MAM or file based workflow n = 10

challengesSTARTERS

expect from a MAM

FILES

Transfer of files

Technical resources management

Project management

METADATA

Rights metadata

System: storage

System maintenance

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

18. Main challenges expected before implementing first MAM or file based workflow n = 10

which kind ofCONTENT DO YOU KEEP?

Television programmes / moving images

Radio programmes / spoken word audio

Stills / pictures

Music

Pictures of your own archival objects

Other: documents (as files)

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

19a. What kind of content is / will be kept in your MAM or digital repository?

YESNO

n = 24

from which stageIN THE PRODUCTION PROCESS?

As rushes / elementals

As full programmes before broadcasting / publication

As full programmes after broadcasting / publication

0%10%

20%30%

40%50%

60%70%

80%90%

100%

19b. From which stage of the production process will TV or radio programmes enter the MAM or digital repository?

YESNO

n = 24

which GENRES?

documentary

sports

entertainment

fiction / drama

cartoons / animation

publicity

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

19c. Which genres are / will be kept in your MAM or digital repository?

YESNO

n = 24

metadata, ESSENCE, OR...?

Essence (e.g. audio, video, still images)

Metadata referring to digital files in the same system

Metadata referring to not (yet) file based, analog objects

0% 20% 40% 60% 80% 100%

19d. What is / will be kept in your MAM or digital repository?

YES

NO

n = 24

connected to aPRODUCTION ENVIRONMENT?

45.8%

12.5%

25.0%

20. Is your MAM or digital repository connected to a digital radio or TV pro-duction environment?

Yes, it is currentlyNo, not yet, but there's a plan to connect itNo, and there are no plans to connect it

n = 24

what aboutRIGHTS INFORMATION?

29.2%

62.5%

16.7%

Q21. Does / will your MAM or digital repository handle rights information?

YesNo, not yet, but there's a plan to include rights in-formationNo, and there are no plans to include rights information

n = 26

someCONCLUSIONS

Everywhere, a little later in Latin America Huge market potential, take care of rights metadata High hopes, take profit from the delay! Effects of MAM are as positive in LATAM as everywhere else. Most positive: file traffic control, metadata management,

improved searching and storage Challenging: file formats, new workflows, metadata & system

performance Unsolved or unsatisfactory: automatic cataloging & metadata

migration MAMs are much more than a digital silo!

THANK YOU!FIAT/IFTA MMC Members

Elena Brodie-Kusa (EBK)Brecht Declercq (VIAA)

For translations & practical helpCarlos Hernandez-Esteban

Marcia de Simoni (GloboSAT)