20160109 todays exercise

Today’s Exercise: Defining the MVP to test.2016.01.09

Product Service System Design Studio 2015-2016 | Tongji UniversityAndrea Carlon, Francesco Petronelli

Defining the MVP

to test

Product Service System Design Studio 2015-2016 | Tongji UniversityDefining the MVP | 2016.01.09

Today’s Excercise

CHOOSING WHAT TO PROTOTYPEToday you presented your new service. But how do you know if it really solves people’s problems in real life?

You test it.

Today we learn how to identify the most critical part of the project and how to test it in few days.

Defining the MVP

to test


Today’s Excercise

STEP 1Imagine installing a dvd player, write down the steps.

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Validation Canvas

Track Pivots

1st Pivot 2nd Pivot 3rd Pivot 4th PivotStart

RiskiestAssumption

MethodCore AssumptionsAssumptions that, if invalidated, will break the business

Core assumption with highest level of uncertainty

3 methods of customer validation:exploration, pitch, conciergeDo them in order.

Prediction that if unmet would lead to invalidation.

MinimumSuccessCriterion

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Project Name: Team Leader Name:

Customer Hypothesis

Problem Hypothesis

Solution Hypothesis

Design Experiments

Track Pivots

Your hypothesis should be summarized in just 3 words. Write in ALL CAPS on a sticky note. For two-sided markets, focus on the riskiest customer type and its problem until validated.

Clear all post-its from this area after the experiment is completed. Move your Riskiest Assumption, Method, & Minimum Success Criterion stickies into either invalidated or validated depending on the result. Stack them with the Riskiest Assumption on top.

Invalidated ValidatedResults

GETOUT

OF THEBLDG

Defining the MVP

to test


Today’s Excercise

STEP 1

Write this 3 point down on a post it.Your hypothesis should be summarized in just 3 words. Write in ALL CAPS on a sticky note.

Customer Hypothesis - These are your personas. These are set now and can’t be changed currently.Problem Hypothesis - This is the painpoint or problem you decided to fix. This will likely not change, but you might chose to solve another painpoint if your experiment fails.Solution Hypothesisvv - These is how you imagined to solve the problems of people. This is the part that you have to test.

Defining the MVP

to test

Product Service System Design Studio 2015-2016 | Tongji UniversityDVD Player Journey | 2015.12.12

Today’s Excercise

STEP 1Imagine installing a dvd player, write down the steps.


Validation Canvas

Track Pivots


RiskiestAssumption






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5

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4

6

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Customer Hypothesis

Problem Hypothesis

Solution Hypothesis

Design Experiments

Track Pivots




GETOUT

OF THEBLDG

Defining the MVP

to test


Today’s Excercise

STEP 2

Write your core assumptions.

Which assumptions did you make while designing your new service?Is the user interested in the new service?Will the user perform a certain action?Will the user be more engaged?Will the user pay for it?

Defining the MVP

to test


Today’s Excercise


Validation Canvas

Track Pivots


RiskiestAssumption






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3

5

2

4

6

1

3

5

2

4

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Customer Hypothesis

Problem Hypothesis

Solution Hypothesis

Design Experiments

Track Pivots




GETOUT

OF THEBLDG

Defining the MVP

to test


Today’s Excercise

STEP 3

A. Chose the Riskiest AssumptionOne of the the Core Assumptions with the highest level of uncertainty that if invalidated breaks the service.

B. Decide how to test your assumptionsWhat is the MVP needed to validate your assumption? Concierge, Wizard of Oz, or a more simple Pitch with a landing page to collect emails or “pre-orders”

C. Decide what is Minimum Success CriterionA prediction that if unmet would lead to invalidation.

Defining the MVP

to test


Today’s Excercise

STEP 4

Conduct the test with current users of the service

And remember to document it.

Defining the MVP

to test


Today’s Excercise

STEP 5

Get the results: is your assumption validated or invalidated?

Repeat the process as needed.

Defining the MVP

to test


Today’s Excercise


Validation Canvas

Track Pivots


RiskiestAssumption






1

3

5

2

4

6

1

3

5

2

4

6


Customer Hypothesis

Problem Hypothesis

Solution Hypothesis

Design Experiments

Track Pivots




GETOUT

OF THEBLDG

[email protected]

[email protected]

Contacts

Product Service System Design Studio 2015-2016 | Tongji UniversityAndrea Carlon, Francesco Petronelli

20160109 todays exercise

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