2016 Volvo Cars Open

2016 Volvo Cars OpenSPONSORSHIP OVERVIEW

T H E L A R G E S T F E M A L E A U D I E N C EA C R O S S E V E R Y L I F E S T A G E A N D P L A T F O R M

100 Million Women

63% of Millennial Women2 out of 3 Hispanic Women

ABOUT MEREDITH CORPORATION

Young Women New Nesters Young Families Established Families Women of Worth

Source: Magazines-MRI Spring 2014, SIM Publisher’s Estimate; Allrecipes Magazine-MRI Spring 2014 Publisher’s Estimate; Digital-Omniture Oct-Dec 2014;

comScore Multiplatform, Oct-Dec 2013; MRI comScore Fusion, Oct-Dec 2013/S13; U.S. Census 2010 (15.7 million women 18+), MRI Doublebase 2014, Parents Latina prototype, Espera and Bebe prototype;

estimate: Based on comScore MultiPlatform & Plan Metrix Oct-Dec 2014; Meredith Consumer Database, January, 2015

Atlanta

Las Vegas

Flint-Saginaw

Mobile-Pensacola

Greenville-Asheville

Nashville

Hartford-New Haven

Phoenix

Kansas City

Portland

St. Louis

Springfield-Holyoke

Fostering Growth Through Innovation

N A T I O N A L M E D I A B R A N D S

L O C A L M E D I A B R A N D S

L O C A L M E D I A B R A N D S

Multi-Platform Brands Digital Only Brands

Meredith Xcelerated Marketing

Digital Innovation & SEO

Retail Activation & Experiential

Social Mobile

CRM

Analytics

Global Customer Engagement

Leading Capabilities

Creative & Print Services

Experiental Marketing

Hispanic Marketing

Research & Consumer Insights

Retail Promotions

Video Production & Distribution

ABOUT MEREDITH CORPORATION

D A T E S A N D L O C A T I O NApril 2 - April 10, 2016

Charleston, South Carolina

P A S T C H A M P I O N SSerena Williams, Venus Williams, Steffi Graf,

Monica Seles, Chris Evert, and Martina Navratilova.

S P E C T A T O R D E M O G R A P H I C SAverage 90,000+ spectators

57% female / 43% male

58% ages 45–64

39% Masters, Doctorate, or Professional Degree

57% HHI greater than $100,000

S O C I A L M E D I A R E A C HTotal social media reach of 86 million people.

T E L E V I S I O N C O V E R A G EOver 7 hours of live match coverage on ESPN2, over

70 hours of online match coverage on ESPN3, and over

3,000 hours of watched international coverage.

W E B S I T E R E A C HOver 819,964 total page views and 311,400 total visitors.

About Volvo Cars Open

B R O A D C A S TThe Volvo Cars Open has a significant domestic and international

broadcast footprint.

8.5 hours of live broadcast coverage on ESPN2

reaching 850,000 households

70+ hours of live broadcast coverage on ESPN3 & Watch ESPN

I N T E R N A T I O N A L R E A C H2,575 dedicated TV broadcast hours

1,357 live broadcast hours

225 high-definition coverage hours

11.94 million viewers (up 21% from 2014)

D I G I T A L A U D I E N C E1.65 million viewers (up 48% from 2014)

165 (up 5.8% from 2014) broadcast markets

Significant audience growth in the United Kingdom, Spain, Turkey,

Serbia, France, Romania, Russia, Italy and Denmark.

I N T E R N A T I O N A L T V N E W S1.7 billion household reach

2:51:01 TV news broadcast hours

289 news broadcasts

Media Coverage2015 RESULTS

O N L I N E P R E S SStories told in 38 international markets

2,208 articles written on the event

258 million+ total readership

S O C I A L M E D I A V I D E O M E T R I C S240 social media videos

89,381 viewers

8:45:31 hours

Media Coverage

H O S P I T A L I T YEntertain clients and staff with exclusive suite

tickets, box seating, or a VIP weekend package.

I N - S T A D I U M S I G N A G EGarner national and international television

exposure with back wall, side wall, or Terrace

level signage.

B R O A D C A S T E X P O S U R EExtend your reach with television commercial

spots on ESPN2 during broadcast.

L O G O I N C L U S I O N Let us include your logo in all marketing

collateral (more than 60 million impressions).

C U S T O M I Z E D F A N E N G A G E M E N T

Make your brand relevant to our fans with on-site

and online promotions.

O N - S I T E P R E S E N C EConnect with our fans with an exhibit booth for

meaningful interaction with fans.

Sponsor Benefits

F A M I L Y W E E K E N DSaturday and Sunday, April 2nd - 3rd

During qualifying weekend, families from all over

come to enjoy a weekend of endless fun. Activities

include jump castles, balloon artists, magicians, arts

and crafts stations, cookie decorating, and more!

L A D I E S ’ D AYTuesday, April 5th

Empower and connect with women via Ladies

Day! Women of all ages gather to celebrate

women’s tennis while being pampered with a

red carpet entrance, live music, special food and

beverage, gifts, special pricing and discounts,

health and beauty demonstrations, and more.

K O M E N N I G H TWednesday, April 6th

Join the fight against breast cancer during Komen

Night! Wear pink to show your support and to

help the Volvo Cars Open and the MUSC Hollings

Cancer Center donate to the Susan G. Komen Race

for the Cure Lowcountry.

M I L I T A R Y A P P R E C I A T I O N N I G H TThursday, April 7th

Support our troops! Active military, veterans, and

military families receive a ticket discount and a

night of recognition, presented by Prudential.

Event SponsorshipOppurtunities

P R E S E N T I N G S P O N S O R

P R E M I E R S P O N S O R

C O R P O R A T E S P O N S O R

C H A R L E S T O N I A N S P O N S O R

Sponsorship Levels

P R E S E N T I N G S P O N S O R

Trademark rights

Category exclusivity

Sponsor logo in all event literature and merchandise

Inclusion in tournament logo lock-up

Event marketing inclusion -TV, radio, national and regional print

National TV commercial time and opening and closing billboards

Customized :30 vignette

On-site exhibit space

VIP entertainment - all-inclusive trips to Charleston

Tournament tickets

Logo exposure on tournament website

Signage on-court, on-site and off-site

Advertisements and editorial spread

Interactive on-court promotions

PA announcements & JumboTron commercials

Customized on- and off-site promotions

Social media inclusion

P R E M I E R S P O N S O R

Trademark rights

Category exclusivity

Sponsor logo in all event literature

National TV commercial time


VIP entertainment - all-inclusive trips to Charleston

Tournament tickets


Signage on-court and on-site

Advertisements


PA announcements & JumboTron commercials

Customized on- and off-site promotions


C O R P O R A T E S P O N S O R


Tournament tickets


Signage in-Stadium and on-site

Advertisements


PA announcement & JumboTron commercials

Customized on-site promotions


C H A R L E S T O N I A N S P O N S O R

Charlestonian level sponsorships are highly customized

and often include exhibit space, signage, tickets and

other promotions based on the company’s goals.

F A N E N G A G E M E N T

Fan poll

Text-to-win

Pic-to-screen

Tweet your seat

Commercial spots

Activation Opportunities

O N - C O U R T F A N E N G A G E M E N T

Team relay race

Serve challenge

Ball toss challenge

Other on-court games

E X H I B I T S P A C EProduct sampling

Giveaways

Player appearances

to learn more about sponsoring the Volvo Cars Open:

Bob MoranTournament Director

[email protected]

Contact Us

2016 Volvo Cars Open

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