2016 UNL Student Communications Report
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2016 UNL Student Communications Report Communication Tools, Preferences and Behaviors
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Transcript of 2016 UNL Student Communications Report
2016 UNL Student Communications Report
Communication Tools, Preferences
and Behaviors
2
Which social network is used by the most students?
OtherLinkedIn
TumblrYik Yak
VineGoogle+
PinterestTwitter
InstagramSnapchatYouTube
0 10 20 30 40 50 60 70 80 90 100
3
Which social network is used by the most students?
Vine
Google+
Snapchat
YouTube
0 10 20 30 40 50 60 70 80 90 100
201420152016
4
How often do students use Facebook?
< once a month
once a month
once a week
a few times a week
once a day
> once a day
0 10 20 30 40 50 60 70
20152016
5
Most frequent Facebook activity
Posting content to timeline
Doing something else
Engaging in groups
Reading to keep up with family
Liking and/or commenting on others' posts
Reading to keep up with friends
0 10 20 30 40 50 60
20152016
6
Facebook usage in the past 12 months
Increased dramatically
Increased some
Same
Decreased some
Decreased dramatically
0 5 10 15 20 25 30 35 40 45
20152016
7
How often students use Twitter
< Once a month
Once a month
Once a week
A few times a week
Once a day
> Once a day
0 10 20 30 40 50 60 70
20152016
8
Twitter usage in the last 12 months
Increased dramatically
Increased some
Same
Decreased some
Decreased dramatically
0 5 10 15 20 25 30 35 40 45 50
20152016
9
How often students use Instagram
< Once a month
Once a month
Once a week
A few times a week
About once a day
> Once a day
0 10 20 30 40 50 60 70
20152016
10
Instagram usage in the past 12 months
Increased dramatically
Increased some
Same
Decreased some
Decreased dramatically
0 10 20 30 40 50 60
20152016
11
How often students use Snapchat
< Once a month
Once a month
Once a week
A few times a week
About once a day
> Once a day
0 10 20 30 40 50 60 70 80 90
2016
12
Snapchat usage in the past 12 months
Increased dramatically
Increased some
Same
Decreased some
Decreased dramatically
0 5 10 15 20 25 30 35
2016
13
Which UNL social channel has the most student engagement?
Vine
Google+
YouTube
Snapchat
0 10 20 30 40 50 60
201420152016
14
How far in advance do you plan to attend free on-campus events?
A few weeks
>1 week
1 week
A few days
That day
0 5 10 15 20 25 30 35 40 45 50
20152016
15
What prompted students to go to a recent (non-athletic) campus event?
Professor recommendation
Poster/Sign
Social media post
Friend's invite
0 10 20 30 40 50 60
201420152016
16
What type of content are students most likely to share w/friends?
GIF
Upcoming event
Meme
News
Video
Photo
0 10 20 30 40 50 60 70
17
What type of content are students most likely to share w/friends?
Upcoming Event
Video
News
Photo
0 10 20 30 40 50 60 70 80
201420152016
18
What is students’ primary source of info about UNL?
On-Campus Postings & Bulletin Boards
Next@Nebraska
Email from UNL Senior Admin
Word-of-mouth
UNL Social Media
0 5 10 15 20 25
201420152016
19
How do students use free time during class?
Studying
Texting
Social Media
Checking Email
0 10 20 30 40 50 60 70
20
How do students use free time during class?
Studying
Texting
Social Media
Checking Email
0 10 20 30 40 50 60 70 80
201420152016
21
I do not contact college
In-Person
Phone
0 10 20 30 40 50 60 70 80
20152016
Preferred method of contacting staff at academic colleges
22
How soon students expect a reply when using preferred method
>3 days
Immediately
2-3 days
4-6 hours
1-3 hours
Same day
Next day
0 5 10 15 20 25 30 35
20152016
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A new question for this year…
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What are some reasons you use the UNL website?
Other
Learn about faculty, programs
Directory
Events
Bulletin
Maps (find buildings, track buses)
0 10 20 30 40 50 60 70
25
Takeaways• Listen to students, not hype.
• Focus on your message, then the tools.
• To you, they’re your audience. To them, you are an interruption.
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Prepared: April 2016
• Thanks to: Bureau of Sociological Research Department of Sociology University of Nebraska–Lincoln
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Thank you, too.
@aschad
#UNLTT - Think Tank
