Welcome to the First One Ever!

February 23, 2016W New York – Times Square

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Today’s Agenda

Time Topic

2:00 PM Welcome

2:15 PM The Content Conundrum

3:00 PM Reach Niche Audiences at Scale

3:45 PM Networking Break

4:00 PM Selecting the Right Marketing Technology

4:30 PM Curating Leads to Smartly Drive Business

5:00 PM Happy Hour

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Led by a team of marketing & industry leaders with over 50 years combined experience.

We Scale Your Trade Marketing

Adam GellesPartner, NY

Our Experience

Tony WindersPartner, LA

About Us

We help clients connect with brands.Marketing 2 Marketers is a tech-powered marketing consultancy focused solely on supporting media and ad technology sales organizations with smart marketing. We connect our clients with CMOs, brand marketers and agency leaders by employing innovative marketing programs leveraging the power of technology

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Welcome

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Scale

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Market

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The Content ConundrumHave you ever wondered about how to build and disseminate your thought leadership at scale. In this session we will focus on the best practices to develop and distribute your thought leadership to key business decision makers at brands and agencies.

Deanna ZammitChief Content OfficerDigiday

Eric HadleyChief Marketing OfficerOutbrain

Jordan TeicherSenior EditorContently

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Reach Niche Audiences at ScaleHow do I reach the brand manager at a specific brand to move the revenue needle? And how do I do this across thousands of brands across multiple industries? In this session we will explore the possibilities of targeting the niche key marketing and advertising decision makers.

Marc SternbergCo-FounderBrand Innovators

Paul KontonisChief Marketing OfficerDigiday

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Break

Time Topic

3:45 PM Networking Break

4:00 PM Selecting the Right Marketing Technology

4:30 PM Curating Leads to Smartly Drive Business

5:00 PM Happy Hour

Please Return at 4PM Sharp

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Selecting the Right Marketing TechThere are a myriad of tools that enable marketing across advertising social, content, email, landing page creation, analytics, etc. How do I choose what is right for my firm?

Bill LedererBill Lederer, CEO, MRP AdvisersFormer Board Member, WPP

Bill Lederer has led pioneering, high impact U.S. and global programmatic trading and Advanced TV / Video data / analytical teams and investments in programmatic technologies since 2008. He has served as a divisional CEO and/or C-level executive with Kantar/WPP, TNS, and Getty Images.

He founded and was CEO of both e-tailer Art.com and independent programmatic media trader MediaCrossing. He has been a board member for public and private companies including WPP Digital, Kantar Digital, Rewards Network, and non-profits. As CEO, MRP Advisers, Bill currently leads strategic and operational media and marketing consulting teams embedded at some of the world’s most important and best known organizations like Univision and P&G/Duracell and is engaged on behalf of leading global investment and data/technology firms. 

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Curating Leads to Smartly Drive Business

There are lots of ways to curate prospective customers,but is marketing automation the only way? Let's explore automated and non-automated ways to best curate your prospects to drive business.

Paul BorselliChief Client OfficerDigiday

Sanjoy GangulySVP, Product ManagementMadison Logic

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Closing & Cocktails A

Welcome Scale Market