2016 TABS Conference[1]
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Transcript of 2016 TABS Conference[1]
DISPELLING MYTHS ABOUT STUDENTS ON SOCIAL MEDIA
WE CAN’T POSSIBLY TRUST THEM
ofdaystudents intheUpperSchoolarefrommorethan30townsinthePioneerValley 665%
➜ largeandsmalldorms➜aprofessionaltheater➜ studentcampuscenter➜athleticcomplex➜2syntheticgrassfields(1withlightsandstadiumseating)➜enclosedicerink➜ 12tenniscourts➜artsstudiosandartgallery
530STUDENTS FROM 25 STATES & 27 COUNTRIES
BOARDING STUDENTS IN THE UPPER SCHOOL
(GRADES 9–12/PG)
studentsin10yearspublishedinThe Concord Review
WHO WE ARE
450 UpperSchoolstudents80 MiddleSchoolstudents19% internationalstudents
35%
250 FEMALE STUDENTS; 280 MALE STUDENTS
125-ACRE CAMPUS
A QUICK POLL
OUR OLD WEBSITE
STUDENT PERSPECTIVE?
MISSINGstudent
bloggers studentsonsocial
media
studentcommunication
STUDENTS LEARNED ABOUT SOCIAL MEDIA, OF COURSE, BUT MOSTLY WHAT NOT TO DO.Theyheardtheyhadtoberesponsible,butnothowtodothat.
the{TINIEST}
ofexperiments
WE FOUND OUR STAR STUDENT.
You know the kind, on student government, an editor of theschool newspaper, active across campus, and Yale-, Harvard-,orStanford-bound.
MEET BRENDAN
ANDOURSTUDENTBLOG
WE COULD GO
BIG
BY STARTING
SMALL
WelaunchedthefirstoftwonewwebsitesinMAY2012.
20142012
INTRODUCING
WILLY PRIDE SOCIAL MEDIA STREET TEAM
internship
club
6-8 STUDENTS CAMPAIGNS
TWITTERFACEBOOK
VINEINSTAGRAM1X
MONTH
TO APPLY, studentshadtosubmittheirname,year,anysocialmediahandlestheyused,andanideaforacampaign.
WILLY PRIDEFIVE CORE THINGS
about the club
IT WAS ABOUT CONNECTIONI want to help create a greater buzz in the social
media aspects of our Williston identity, to get
students, teachers, parents, and prospective
students more interested in the school and excited
to participate in our Williston family.”
1. “
THE RESUMÉ POTENTIAL
I would like to be a member of Willy Pride because
I have always been interested in Marketing/PR/
Communications, and I would like to pursue any one
of those fields later on in life.”
2. “
HONING EXISTING SKILLS
I had been looking for an extracurricular to do but
none of them were really speaking to me, until
assembly when Ms. Hanley spoke about this new club.
It immediately caught my attention because I love
using Instagram and Twitter and love to know all the
new things going on at Williston.”
3. “
THE ADMISSION POTENTIAL
When students are applying or deciding to go to
Williston or not, I think that it always helps to be able
to look at Williston in different perspectives, and what
better way to do that than social media. Programs
like Instagram and Vine are able to capture Williston’s
true social environment.”
4. “
SENSE OF SCHOOL PRIDE
I would love to give back to the school, and Willy
Pride seems like such a fantastic way to help out! Not
to mention to spread how awesome Williston is to
others and go create some more school pride! (If that
is even possible!)”
5. “
CONNECTION RESUMÉ BUILDING
SKILL DEVELOPMENT RECRUITMENT
SCHOOL PRIDE.
OURSTUDENTSGOTIT.
TOMAKETHISWORK,WEHADTOMAKESUREOFTHREE THINGS.
ITHADTOBE
MANAGEABLE.FORUSAND
THEM.
WENEEDEDCONTENT
TOGOOUTINATIMELY
WAY.
ITHADTOBE
AUTHENTIC.
A leap of faith. Butofcourse,thisisterrifying,right?
VETTINGteam members
READ CLOSELY through social media profiles.
DIG DEEPLY into their histories.
ASK about reputations
FIND OUT how they really felt about the school.
NEXT
I reviewed your ONLINE PORTFOLIOandIhavetosaythatacoupleofyourpostsmademepause.I’veattachedafewoftheonesIfoundconcerning.Unfortunately,theyalsodisqualifiedyouasamemberthisyear.
9 candidatesaccepted
Onthewebsite,therewereanoverwhelmingnumberofpages(1,900tobeexact),hiddenmenus,outdatedcontent:itwaslikeatimecapsuleofoutdatedstuff.
WILLY PRIDE
Onthewebsite,therewereanoverwhelmingnumberofpages(1,900tobeexact),hiddenmenus,outdatedcontent:itwaslikeatimecapsuleofoutdatedstuff.
iWILLISTON
Ourfirstteam.
iWillistonnow on facebook, twitter, instagram, vine
Theinitialshavealsobecomeabitofagamearoundcampus.Otherstudentstrytoguesswho’spostingwhat.
Thisisanexperiment.Itonlyexistsbecause
youmakeitwork.
Itcanalsofailatanytimebecauseofyou.
Becausetheyfeelsoconnectedtoit,anytimetheydoanythingwrong,theycometous.
Onegirlsaidshe’dratherquitcancauseanyproblemsfortheteam.
LIVE POLL ASSEMBLIES WHICH KIDS LOVE BECAUSE THEY GET TO PULL OUT THEIR PHONES
CALL FOR SUBMISSIONS
#WillistonCostume
SO,HOW ARE WE
DOING?
STUDENTSTODAY
POSTS PER WEEK
5MEETINGS PER WEEK
1
WHATWEMEETABOUT
strategies
upcoming events
visitors
BY THE NUMBERS
followers
411FACEBOOK
likes
319INSTAGRAM
followers
378
AND RECENTLY...
SNAPCHAT
snaps
64 +adds
2
how to create
ASTUDENTSOCIALMEDIAGROUP
Vet, vet, vet.
Give them ownership.
Establish expectations.
Reward good work.
Hold them accountable.
Create a showcase. Makesureeveryoneseeswhat’shappeningandwantstobeapartofit.
TRACI WOLFEDirectorofConstituentRelations&[email protected]
RACHAEL [email protected]@rachaelhanley
CONTACT US
Thankyou