2016 Sponsorship Opportunities

Can Do Multiple Sclerosis is an innovative provider of lifestyle empowerment programs for people with MS and their support partners. Founded in 1984 by Olympic-medalist in alpine skiing, Jimmie Heuga, our programs empower people to move beyond their

MS by giving them the knowledge, skills, tools and confidence to adopt healthy lifestyle behaviors, actively co-manage their disease and live their best lives.

Vertical Express for Can Do MS has raised over $4.1 million dollars in the last ten years at 88 events across the United States. This nationwide event series features on-mountain activities for snow sports enthusiasts of all ages and abilities, raising money for Can Do MS’s lifestyle empowerment programs. This widely supported event highlights our mission and allows us to help more than 10,000 people with MS each year.

Adaptive Ski ExperiencesVertical Express for Can Do MS is not only a day of fundraising, it is also an opportunity for supporters to see firsthand where their money is going and for people with MS and their support partners to learn how to ski with adaptive instructors and equipment, at no cost to participants. Through our adaptive ski experiences, we build self-esteem and confidence, improve fitness levels, and create new friendships on and off the slopes.

The Future of Vertical Express

ABOUT US—

2016 is going to be a great year for Vertical Express. Our goal is to raise $250,000 and with your help, we can get there. Don’t miss an opportunity to be part of this nationwide celebration!

2016 DATESLoon Mountain, NH....................Feb. 6Norway Mountain, MI............... Feb. 13Hunter Mountain, NY................ Feb. 20Crystal Mountain, WA............... Feb. 26 -27

Squaw Valley, CA......................... Feb. 27Vail Mountain, CO....................... Feb. 27Schweitzer Mountain, ID......... March 5

Vertical Express has raised$4.1 million dollars for people

and families living with MS.

9,834 is the numberof webpage views.

50 is the number ofwebsites that promoted Vertical

Express, totaling over40,000,000 impresssions.

17,887 is the number ofpeople reached throughVertical Express emails.

88 is the numberof events held.

VERTICAL EXPRESS BY THE NUMBERSSince 2005

MARKETING BY THE NUMBERS From Vertical Express 2015

10,544 is the numberof donors andparticipants.

4.1 88 10.5

9.8 17.8 50

“ Life with MS is hard. I’d love to give it back. But now that I know I can ski again, it’s really opening my eyes to all the different activities I can try. Through programs like Vertical Express, Can Do MS helps people see what they still can do with their lives.”

- Arwen S. 2015 Adaptive Ski Participant

2015 DEMOGRAPHICS—

Annual Income Range Number of Ski Days/Season

Age BreakdownAverage Age: 42 years

Participants

Reasons for Participating

Male

18 -24

5-10

45 -54

Below $49K

35- 44

10-20

25-34

55-64

$50K-$99K

0-5

Under 18

$100K-$199K

20-30

$200K+30+

65+Female

5%

23%

21%16%

54%46%7%8%

20%

33%

29%

20%

18%

33%

20%19%

13%

15%

I know someone with MS

53%

I support the cause in general

38%I have MS

8%Other

1%

Presenting Sponsor (Exclusive)

Adaptive Sponsor

Gold Sponsor Silver Sponsor Bronze Sponsor

OnlineRecognition

In-PrintRecognition

On-AirRecognition

On-SiteRecognition

HospitalityBenefits

$50,000 $30,000

$20,000 $10,000 $5,000

SPONSORSHIP LEVELS—

BENEFITS—

Don’t see a sponsorship level that fits your needs? Please contact Morgan Landers, Development Manager | 970-926-1271 | mlanders@mscando.org

Presenting Sponsor(Exclusive)

Online Recognition• Company logo and link as Presenting Sponsor on:

• Can Do MS website (event homepage and sponsors page)• All event fundraising pages (Fundly, etc.)• All email communications (local and national)• Social media cover images (Facebook, Twitter, and Google+)

• Company listed in email signature of Can Do MS staff emails (3 months)• Company mentioned in social media posts, where applicable (Facebook, Twitter,

Instagram, Google+, Pinterest) • Company recognized as Presenting Sponsor on external online calendar listings, where applicable• Company mentioned on Can Do MS blog

In-Print Recognition • Company listed as Presenting Sponsor in press releases • Company logo featured as Presenting Sponsor on all promotional/marketing initiatives:

• Featured on top fundraising level apparel prizes• Premiere placement on event posters and postcards• Local print ads where applicable• Featured on Vertical Express banner and other event signage• Premiere placement on event credential card provided to all participants• Company logo featured on event lanyard• Featured on event bibs• Featured on swag bags

On-Air Recognition • Company recognized as Presenting Sponsor on TV and in radio interviews, as applicable

On-Site Recognition              • Company logo featured as Presenting Sponsor on two (2) sponsor banners at all

mountains—banners to be provided by sponsor• On-site booth at registration • Opportunity to include promotional items in swag bags at all mountains (i.e.

water bottles, chapstick, sunscreen)

Hospitality Benefits • Four (4) complimentary VIP passes at each event

(includes one day ski pass for each person)• Registration fees waived for company employees (ski

pass not included)

FOR MORE INFORMATION, PLEASE CONTACT:Morgan Landers, Development Manager970-926-1271 | mlanders@mscando.org

www.mscando.org/verticalexpress

$50,000

Online Recognition• Company logo and link as Adaptive Sponsor on:

• Can Do MS website (event homepage and sponsors page)• All event fundraising pages (Fundly, etc.)• All email communications (local and national) to supporters

• Company mentioned in social media posts, where applicable (Facebook, Twitter, Instagram, Google+, Pinterest)

In-Print Recognition • Company logo on select promotional/marketing initiatives:

• Event posters and postcards• Local print ads, where applicable• Event credential card for all mountains (provided to all participants)• Swag bags

• Company listed as Adaptive Sponsor in press releases

On-Air Recognition • Company recognized as Adaptive Sponsor on TV and in radio interviews, as applicable

On-Site Recognition              • Company logo featured on one (1) sponsor banner at all

mountains—banner to be provided by sponsor• On-site booth at registration • Opportunity to include promotional items in swag bags at all

mountains (i.e. water bottles, chapstick, sunscreen)

Hospitality Benefits • Four (4) complimentary VIP passes at each event (one day ski pass included)• Registration fees waived for company employees (ski pass not included)

FOR MORE INFORMATION, PLEASE CONTACT:Morgan Landers, Development Manager970-926-1271 | mlanders@mscando.org

Adaptive Sponsorwww.mscando.org/verticalexpress

$30,000

Become an adaptive sponsor and join us in raising awareness of adaptive skiing opportunities within the MS community, and help people with MS build self-esteem and confidence, improve

fitness levels, and create new friendships on and off the slopes.

Online Recognition• Company logo and link as Gold Sponsor on:

• Can Do MS website (event homepage and sponsors page)• All event fundraising pages (Fundly, etc.)• All email communications (local and national) to supporters

• Company mentioned in social media posts, where applicable (Facebook and Twitter)

In-Print Recognition • Company logo on select promotional/marketing initiatives:

• Event posters and postcards • Event credential card for all mountains (provided to all participants)• Local print ads, where applicable• Swag bags

• Company listed in press releases        

On-Air Recognition • Company recognized in TV and radio interviews, where applicable

On-Site Recognition              • Company featured on one (1) sponsor banner at all mountains—banner to be

provided by sponsor• On-site booth at registration• Opportunity to include promotional items in swag bags at all mountains (i.e.

water bottles, chapstick, sunscreen)

Hospitality Benefits • Two (2) VIP passes to each event (one day ski pass included)• Registration fees waived for company employees (ski pass not included)

FOR MORE INFORMATION, PLEASE CONTACT:Morgan Landers, Development Manager970-926-1271 | mlanders@mscando.org

Gold Sponsorwww.mscando.org/verticalexpress

$20,000

Online Recognition• Company listed as Silver Sponsor on:

• Can Do MS website (event homepage and sponsors page)• All event fundraising pages (Fundly, etc.)• All email communications (local and national) to supporters

• Company mentioned in social media posts, where applicable (Facebook and Twitter)

In-Print Recognition • Company logo on select promotional/marketing initiatives:

• Event posters and postcards• Event credential card for all mountains (provided to all participants)

• Company listed in press releases    

On-Air Recognition • Company recognized on TV and radio interviews, where applicable

 On-Site Recognition              • Company featured on one (1) sponsor banner at all mountains—banner to

be provided by sponsor• On-site booth at registration• Opportunity to include promotional items in swag bags at all mountains (i.e.

water bottles, chapstick, sunscreen)

Hospitality Benefits • Two (2) VIP passes to each event (one day ski pass included)• Registration fees waived for company employees (ski pass not included)

FOR MORE INFORMATION, PLEASE CONTACT:Morgan Landers, Development Manager970-926-1271 | mlanders@mscando.org

Silver Sponsorwww.mscando.org/verticalexpress

$10,000

Online Recognition• Company listed as Bronze Sponsor on:

• Can Do MS website (Event page and Sponsors page)• All event fundraising pages (Fundly, etc.) • All email communications (local and national) to supporters

• Company mentioned in social media posts, where applicable (Facebook and Twitter)

In-Print Recognition • Company listed on select promotional/marketing initiatives:

• Event posters and postcards• Event credential card for local mountain (provided to all participants)

• Company listed in press releases  

 On-Site Recognition              • Company featured on one (1) sponsor banner at all mountains—

banner to be provided by sponsor • Opportunity to include promotional items in swag bags at all

mountains (i.e. water bottles, chapstick, sunscreen)

Hospitality Benefits • Two (2) VIP passes to each event (one day ski pass included)• Registration fees waived for four (4) company employees (ski pass not included)

Community-Focused OptionSponsors may elect to be featured locally. This option features the following upgrades:• Recognized as a sponsor of the on-mountain amateur race, including banner

placement at race course• Recognized as a sponsor of the après party

FOR MORE INFORMATION, PLEASE CONTACT:Morgan Landers, Development Manager970-926-1271 | mlanders@mscando.org

Bronze Sponsorwww.mscando.org/verticalexpress

$5,000

Online Recognition• Company listing and link on:

• Can Do MS website (event homepage and sponsors page)• All email communications (local and national)

• Company mentioned in social media posts, where applicable (Facebook and Twitter)

 On-Site Recognition  • Opportunity to include promotional items in swag bags (i.e. water bottles, chapstick, sunscreen)• On-site sponsor recognition during remarks at awards ceremony

 Hospitality Benefits              • Registration fees waived for four (4) representatives (ski pass not included)

FOR MORE INFORMATION, PLEASE CONTACT:Morgan Landers, Development Manager970-926-1271 | mlanders@mscando.org

www.mscando.org/verticalexpress

Local Sponsors$1,000

Online Recognition• Select local email communications featuring raffle, auction, or other donation highlights• Company mentioned on Facebook event page, where applicable

 On-Site Recognition  • Opportunity to include promotional items in swag bags (i.e. water bottles, chapstick, sunscreen)• On-site sponsor recognition during remarks at awards ceremony• On-site sponsor visibility on raffle/auction displays

 Hospitality Benefits              • Registration fees waived for one (1) representative (ski pass not included)

FOR MORE INFORMATION, PLEASE CONTACT:Morgan Landers, Development Manager970-926-1271 | mlanders@mscando.org

www.mscando.org/verticalexpress

In-Kind Donations