2016 SPONSORSHIP OPPORTUNITIESgocms.hanleywoodexhibitions.com/GAL/Shows/JLC_NE/...High Profile...

NEW ENGLAND 2016Exhibit Hall: March 18–19Conference: March 17–19Rhode Island Convention CenterProvidence, RI USA

2016 SPONSORSHIP OPPORTUNITIES

JLC LIVE NEW ENGLAND 2016Providence

BROCHURE CONTENTS

Building Clinics & Demonstrations ................................3 High Profile Sponsorships .............................................4Digital Sponsorships .....................................................5On-site Sponsorships ....................................................7Print Advertising Sponsorships ......................................8Sponsorship Contract ....................................................9

GENERAL EVENT INFORMATION

Exhibitor Move-In*Wednesday, March 16 ................. 8:00 a.m. – 5:00 p.m.Thursday, March 17 .................... 8:00 a.m. – 6:00 p.m.

2016 Event Dates & TimesLower (Main) Level Friday, March 18 .................... 9:00 a.m. – 5:00 p.m. Saturday, March 19................ 9:00 a.m. – 3:00 p.m.

Upper Level (5th Floor) Friday, March 18 .................... 8:30 a.m. – 5:00 p.m. Saturday, March 19................ 8:30 a.m. – 3:00 p.m.

Exhibitor Move-Out*Saturday, March 19..................... 3:01 p.m. – 10:00 p.m.Sunday, March 20 ....................... 8:00 a.m. – 12:00 p.m. * Times subject to change

Beau WagenerBooth Sales

[email protected]

Tami SvarfvarBusiness Development

[email protected]

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Sponsorships help drive traffic to your booth, build brand awareness, and help your company stand out above your competition. Within this sponsorship brochure you will find the standard sponsorship opportunities that are exclusively available to our exhibitors, but we can also create a custom sponsorship package to help you maximize your sponsorship dollars and achieve your company’s specific goals.

Sponsorship OpportunitiesProvidence

Please contact Tami Svarfvar at 802-476-8584 or [email protected] for more information regarding availability and custom package options

BUILDING CLINICS & DEMONSTRATIONS

JLC LIVE is the originator and the definitive leader in developing innovative live-action presentations for brand integration in on-site educational training. Our unique concept in contractor education gives exhibitors a marketing opportunity like no other show. Working together, we’ll design an education and training program to help meet your objectives and support your initiatives. There is no better way to build a stronger brand connection with the end user than dovetailing product and content in a live real world setting.

EXHIBITOR DEMONSTRATIONSThis program is designed to assist and promote companies that wish to lead their own live “infomercial” on our exhibit hall floor. Similar to a clinic, exhibitor demonstrations are conducted both days of the show, with demo times at your discretion. Presentations are performed by your company representatives.

Investment: $21,000

LEAD SPONSORWith this sponsorship, your brand is the prime focus of the clinic while we incorporate non-competing products into the demonstration to enhance the educational value for our attendees. All content is written to achieve maximum exposure and display of your building product. Set design, presentations, and visibility are planned to create a major impact throughout the show. Your brand is showcased in seven, one-hour demonstrations as the primary focus of the clinic.

Investment: $18,500

SUPPORTING SPONSORAs the supporting sponsor, your brand and product will be integrated into the demonstrations in a way that is designed specifically to maximize, highlight, and feature your building product in the presentation. Your brand will be seen in three one-hour demonstrations hosted by a leading industry expert during the two days the show is open.

Investment: $8,500CONTRIBUTING SPONSORAs a contributing sponsor, your building product will be embedded into the content and featured support product of the live action demonstration. Your brand will be seen in one, one-hour demonstration hosted by a leading industry expert each day.

Investment: $4,500

DECK WORKSHOPYour product will be highlighted during one of our deck building presentations. Your product will be used in the most effective and appropriate way by a leading industryexpert during the demonstration.

Investment: $3,000



HIGH PROFILE

High Profile sponsorship options have been created to give you the most bang for your buck. These sponsorship opportunities bring your brand to the forefront of the event and are designed to increase your leads and provide high ROI. In addition to the exposure you will receive with your sponsorship, you will also receive sponsor recognition on the website, in the direct mail campaigns to prospective attendees, and within the Program and Event Guide that will be distributed at the show.

WELCOME PARTYThis is THE event of the show for our attendees. As the sponsor, you will gain recognition via pre-show marketing, on-site marketing and signage, with an opportunity to work with show management to personalize the event.

Investment: Call for pricing

CONFERENCE SPONSORProvide conference attendees with services and amenities to make their experience at JLC not only educational, but enjoyable. As the exclusive sponsor, your company or brand is splashed on all conference signage and session handouts. You will have the opportunity to gather leads, display marketing materials, and mingle with business owners as they stop in for morning coffee in their VIP Lounge, where they will also pick up their bags full of necessities to capture the information from their sessions. The end-of-day conference happy hour offers another opportunity to network with this exclusive and influential group.

Investment: $5,000 | Exclusive

REGISTRATION TICKET GIVEAWAYPlanning on holding a raffle or giveaway at your booth? If so, you can sponsor a registration ticket which is prepopulated with contact information and included with every attendee badge. This ticket will drive attendees to your booth and offer them an easy way to enter your drawing/raffle.

• MUST be secured no later than November 18, 2015


BADGE SPONSORKeep your brand front-of-mind by placing your logo on the badges which every attendee needs to gain access into conference classes, the exhibit hall floor, and networking events.


SHOW BAGPlace your company’s brand on the official show bag that will be available to every attendee. With attendees carrying your bag throughout the event and after, your brand is guaranteed constant exposure.

• Please note that you must provide the bags and a minimum of 7,000 must be made available


LANYARD SPONSORMaximize your exposure by putting your brand around every attendee’s neck.

• Please note that you must provide the lanyards and a minimum of 7,000 must be made available


SHOW T-SHIRTAttendees love giveaways, so make sure your brand goes home with each in the form of a T-shirt! As the exclusive T-shirt sponsor, your logo will be included in show management’s productions of the official show T-shirt, distributed from your booth as well as from other key locations during the event.




DIGITAL

Your clients and our attendees complete business, book travel, register for events, get their news, make purchases, and so much more on their smartphones, tablets, laptops, and computers. If at least some of your advertising budget isn’t set aside for digital promotion, you are missing out. We offer several digital sponsorship opportunities to fit every budget. Contact your Digital Account Executive to create a custom digital sponsorship package that meets your needs!

TARGETED E-MAIL BLASTReach highly targeted registered attendees before, during, and after the show with a targeted e-mail blast. Exhibitors can provide their own HTML or choose one of our two predesigned templates. JLC LIVE targeted e-mail blasts have an average open rate of 39%. Custom performance metrics will be provided.

Investment: $2,750

MOBILE APP GOLD SPONSORSHIPThe Gold Mobile App Sponsorship makes you the primary sponsor of the mobile app. This includes everything in the silver package PLUS the following: watermark logo located on schedule section of mobile app, company branding on all mobile app promotions, and exclusive online floor plan sponsorship.


MOBILE APP SILVER SPONSORSHIPThis mobile app sponsorship includes everything in the multimedia package PLUS: company logo on interactive floor plan (unless gold sponsorship has been sold), highlighted listing within the online exhibitor search, and company logo within the exhibitor mobile profile.


MOBILE APP MULTIMEDIA PACKAGEThis mobile app sponsorship includes: rotating banner ad, full-screen landing page, option to include a video within the exhibitor mobile profile, upgraded exhibitor listing within the mobile app, and upgraded online booth profile.

Investment: $1,500

MOBILE APP CUSTOM PUSH ALERTDrive on-site booth traffic and let attendees know about promotions being offered at your booth through the show’s mobile app.

Investment: $500

SHARED PRODUCT E-MAIL BLASTShared product e-mails are the budget-friendly way to reach the registered attendee e-mail database. Ten spots are available on each shared product e-mail. This product e-mail blast has an average open rate of 38%. Exhibitors are listed in alphabetical order unless premium placement is chosen. Your company logo, booth number, website, and customized announcement are included.

Investment: $800 | Non-Exclusive (Top Placement)

$500 | Non-Exclusive (Standard Placement)

SEARCH ENGINE SPONSORReceive prime logo recognition by the search bar on every page of the show’s website. Our Search engine sponsor is the most viewed and used part of the JLC LIVE New England website. A Search Engine Sponsorship includes: logo in header of all web pages of the show site and a URL Link to your company’s booth or online booth profile with this excellent branding opportunity.


PREMIUM WEB ADPlace your linking web ad on the most prominent page of the show website where attendees will be sure to see it. Performance metrics will be provided upon campaign completion.

Investment: $1,500 | Non-Exclusive (3 spots available)

Please contact JT Benton at 972-536-6312 or [email protected] for more information regarding digital sponsorship availability and custom package options



DIGITAL (cont’d)

ONLINE REGISTRATION SPONSORSHIPPlace your brand prominently on everything that our attendees touch including the online registration system, registration confirmations, and hotel confirmations. Your company’s brand will be included on everything attendees are required to bring to the show in order to pick up their badge and check into their hotel including the confirmation email sent to 100% of JLC LIVE attendees.

Investment: $4,000 | Exclusive $1,500 | Non-Exclusive (6 spots available)

ONLINE WEB AD RETARGETINGRemind prospective attendees about your company and products even when they aren’t on the show website with retargeting ads. These ads will display on other sites our attendees visit like CNN, Wall Street Journal, etc.Investment: $3,000 100,000 impressions | Non-Exclusive $1,500 50,000 impressions | Non-Exclusive

UPGRADED ONLINE BOOTH PROFILEMake your company stand out among the other exhibitors. Upgraded online profiles include: company logo, online floor plan logo, highlighted exhibitor listing within the mobile app, and the ability to add product videos, product previews, press releases, and show specials.

Investment: $500

DIGITIAL PROMO PACKDeliver discounts and giveaways to all registered attendees. Invitations to the digital promo pack are emailed before the show. Attendees print or save offers to redeem during the show or receive special coupon codes or discounts. Offers include company logo, image, offer description, website and social media information.

Investment: $750

Please contact JT Benton at 972-536-6312 or [email protected] for more information regarding digital sponsorship availability and custom package options



ON-SITE

On-site sponsorship opportunities were developed to give your brand maximum exposure while attendees are registering, walking the exhibit hall floor, taking education sessions, and networking at the convention center. We’ll help create the perfect custom package, unique to your branding needs that will meet your goals while staying within your budget.

REGISTRATION AREAEvery attendee, whether they registered online or on-site, will have to go to registration to pick up their badge and lanyard. Make sure your brand is the first one they see when they arrive on-site. Your brand will be placed within the registration area and on the on-site registration signage.


AISLE SIGNS Aisle signs are a simple and cost-effective way to broaden your company’s exposure across the exhibit halls. Your logo guides attendees as they navigate their way through the halls.

Investment: Starting at $1,500**Price will vary based on quantity

ON-SITE BANNERSDrive attendees to your booth with a hanging banner. Hanging banner locations are limited, so contact your account executive today to review placement and banner specifications.

Investment: Starting at $2,000**Price will vary based on size and location

COAT & TOOL CHECKInterested in being the first and last brand attendees see at the show? Sponsor the coat and tool check located in the main lobby.


BEVERAGE CART (COFFEE OR BEER)Product discounts and giveaways drive traffic to your booth, but free coffee or free beer, on one show day, drives even more traffic to your booth. Sponsor a beverage cart and watch the attendees flock to your area for a free drink!

Investment: $1,750 per day

FLOOR LOGOWant to really grab attention with your brand? Sponsor a floor logo and lead attendees to your booth either highlighting your location or directing traffic from the entrance.

Investment: Starting at $750**Price will vary based on size and location

LIGHTED ADVERTISING KIOSKSStand out among the other exhibitors with a lighted billboard-style advertisement located in the lobby. The show floors are packed and with multiple exhibit locations, your promotion will guide attendees directly to your booth.

Investment: $2,000

WINDOW CLINGSPut your brand front-and-center with highly-visible window clings located on the front doors to the registration area or on the floor to ceiling windows throughout the lobby.

Investment: Call for Pricing

JLC LIVE HALL CRAWL—Attendee Traffic DriverThe Hall Crawl is a scavenger hunt through the exhibit hall designed to push attendees to participating exhibitor booths, offering them an opportunity to drop their stamped card for prizes. Participation is limited to 10 companies, and these spots go fast.

Investment: $2,000

VIDEO PRODUCTION Showcase your product, company or best practice tips in a fully produced and edited one to two minute professional video. This turn-key program provides you full rights to use and promote the video as you wish and includes distribution through the show’s online marketing programs and channels. Investment: Starting at $3,200*

WELCOME PARTY GIVEAWAYProduct giveaways are the main highlight of the Welcome Party at the JLC LIVE New England event. Participation includes a listing on the Welcome Party page of www.JLCLIVE.com, logo on the overhead banner, logo in Show Program and Event Guide Welcome Party Ad, inclusion in email marketing campaigns and a display area with on-site signage at the event.

• Deadline of February 12, 2016 to gain exposure

Investment: $500



PRINT

Our attendees rely on key printed pieces to help them plan and customize their trade show experience. Advertising in these important brochures will ensure that our attendees experience what you have to offer even before they walk the exhibit hall floor. Don’t miss this opportunity to advertise in one or both brochures, but reserve your space today because advertisements are limited!

COMPREHENSIVE BROCHURE ADVERTISINGReach the entire attendee database by advertising within the Comprehensive Brochure, which attendees look forward to receiving in order to plan their trip to the show.

Distribution Quantity: Up to 60,000Reservation Deadline: December 15, 2015Ad Materials Due: January 6, 2016

Premier Comprehensive Brochure Sponsor Includes “Post-It note” ad on cover and full-page, 4/C ad on back cover


Full-page, 4/C AdvertisementAd placement determined by show management

Investment: $1,250

Half-page, 4/C AdvertisementAd placement determined by show management

Investment: $750

ATTENDEE MAILING LIST RENTALInterested in promoting your presence at the show to our past attendees or pre-registered attendees, or maybe you have a special giveaway or show-only deal you would like to promote to our database of attendees? Rent either the past attendee list or the pre-registered 2016 attendee mailing list to send your own print piece to potential clients you may not otherwise have access to with this one-time direct mailing.

• List is provided directly to bonded third party mail house• List DOES NOT include e-mail addresses• List includes up to 5,000 US-addresses

Investment: $1,500

PROGRAM & EVENT GUIDE ADVERTISINGDrive traffic to your booth with an ad in the on-site Program & Event Guide. Attendees refer to the Program & Event Guide throughout the show for full event schedules, detailed descriptions, exhibiting companies, and special events taking place at the show. This piece is distributed on-site in registration and in the exhibit hall.

Distribution Quantity: Up to 7,000Reservation Deadline: February 8, 2016Ad Materials Due: February 17, 2016

“Post-It” Note Ad on Cover


Full-page, 4/C Advertisement—Inside Front Cover


Full-page, 4/C Advertisement—Back Cover


Full-page, 4/C Advertisement—Inside Back Cover


Full-page, 4/C AdvertisementAd placement determined by show management

Investment: $1,250

Half-page, 4/C AdvertisementAd placement determined by show management

Investment: $1,500

Quarter-page, 4/C AdvertisementAd placement determined by show management

Investment: $1,275

UPGRADED PRINTED EXHIBITOR LISTINGYour profile will be highlighted in a different color and will include your company’s logo next to your name

Investment: $350

2016 SPONSORSHIP OPPORTUNITIESgocms.hanleywoodexhibitions.com/GAL/Shows/JLC_NE/...High Profile...

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