2016 Social PR Secrets, Trends and Faves
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#SocialPRSecret BYU 2016 cc: crowderb - https://www.flickr.com/photos/19539651@N00
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Transcript of 2016 Social PR Secrets, Trends and Faves
#SocialPRSecretsBYU 2016
cc: crowderb - https://www.flickr.com/photos/19539651@N00
What's Hot
cc: C. Vizzone - https://www.flickr.com/photos/16256746@N00
Agenda• What's Hot• Social Network Trends• #SocialPRSecrets• #LisaFaves
cc: srgpicker - https://www.flickr.com/photos/91485322@N00
Mobile
cc: Xraijs_ - https://www.flickr.com/photos/35707686@N06
Mobile isn't killing desktop.It's killing our free time.
~@randfish~
cc: Ed Yourdon - https://www.flickr.com/photos/72098626@N00
Video
cc: launceston_lad - https://www.flickr.com/photos/61364433@N00
Moments
Experiences
Experiences help define your social identities
cc: Scooter Lowrimore - https://www.flickr.com/photos/60356356@N00
Social PR Channels
cc: kdonovangaddy - https://www.flickr.com/photos/36801167@N02
cc: escapedtowisconsin - https://www.flickr.com/photos/69805768@N00
Facebook• Largest 1.5+ B Users• Targeting• Search• Customer Service• Paid vs. Organic
cc: niallkennedy - https://www.flickr.com/photos/35034351734@N01
cc: JAMoutinho - https://www.flickr.com/photos/18200773@N02
Instagram• Owned by Facebook• Ads via FB Ad Manager• Tip: Hashtags and Tagging• Organic still works
cc: See-ming Lee 李思明 SML - https://www.flickr.com/photos/48973657@N00
cc: Tom Raftery - https://www.flickr.com/photos/67945918@N00
Twitter• Real-time network• 2-3 hashtags max• #RIPTwitter• Media Relations
cc: Rosaura Ochoa - https://www.flickr.com/photos/32931740@N06
cc: clasesdeperiodismo - https://www.flickr.com/photos/24614969@N04
LinkedIn• Professional network• Why is it important?• Publishing• Profile optimization
cc: A Name Like Shields Can Make You Defensive - https://www.flickr.com/photos/91156503@N00
Google+cc: Carlos Luna - https://www.flickr.com/photos/31991771@N00
Google+• Not really a social network• Collections• Communities• Search influence
cc: Stuck in Customs - https://www.flickr.com/photos/95572727@N00
Snapchat
cc: Travis Estell - https://www.flickr.com/photos/35807342@N00
Snapchat• Brands are waking up• More monthly active users than
any other social media platform• Discover
cc: yukop - https://www.flickr.com/photos/22322135@N00
Snapchat Trends• Brand Takeovers• POVs• Behind the Scenes• Tips• Add me LisaBuyer• Social PR Secrets
Live Stream Apps
cc: Robert S. Donovan - https://www.flickr.com/photos/10687935@N04
cc: ShardsOfBlue - https://www.flickr.com/photos/9350569@N08
Pinterest• Buzzfeed's #2 Traffic Source• Optimization• Time stamp never dies• Tip: Create boards for blogs
cc: mkhmarketing - https://www.flickr.com/photos/93212162@N08
#SocialPRSecrets2016
FirstWhenever possible
cc: Leo Reynolds - https://www.flickr.com/photos/49968232@N00
PresentThe only place to be
cc: -Reji - https://www.flickr.com/photos/27365066@N02
#FailIt's Ok and Good
cc: Curtis Gregory Perry - https://www.flickr.com/photos/33124677@N00
TimeIt's Precious
cc: zamboni.andrea - https://www.flickr.com/photos/13506918@N00
MultitaskingForget it
cc: Artur Chalyj - https://www.flickr.com/photos/112829563@N02
20/80 Rule
cc: Alan Cleaver - https://www.flickr.com/photos/11121568@N06
FocusOne - Two Priorities
cc: @Doug88888 - https://www.flickr.com/photos/29468339@N02
My Faves
cc: rosiemrogers - https://www.flickr.com/photos/54426622@N08
Canva
cc: Dushan and Miae - https://www.flickr.com/photos/97304820@N00
BufferApp
@lisabuyer
cc: clasesdeperiodismo - https://www.flickr.com/photos/24614969@N04
