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2016 RED CARPET EVENTS SPONSORSHIP OPPORTUNITY

Your opportunity - Digital

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Own 100% Share Of Voice across the world’s biggest award shows Own 3+ million impressions on the day of the event and the day after!

2-day HPTOs on relevant Globe Alliance sites • 12 sites in total* • Standard Ad Units – 728x90 & 300x250

Note: The events air on Sundays * Based on available inventory

1-day site take-over on Globe Arts section • Runs the day after the event • Standard Ad Units - 728x90 & 300x250

Golden Globes: airs January 10 Grammys: airs February 15 Oscars: airs February 28 Emmys – airs September 18

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Own the Front Page Banner on Globe Life & Arts section, on the Monday after each event.

Your opportunity - Print

Index 132

Index 144

Index 140

Globe readers are AVID Red Carpet event fans!

Index 158

Get noticed following the highest profile Red Carpet events:

• Golden Globes – January 11

• Grammys – February 16

• Oscars – February 29

• Emmys – September 19

Source: Vividata Q2 2015 A18+ National, weekday and Saturday readers Banner Ad

Investment – Digital & Print

OPTION #1 – OWN ALL 4 EVENTS

Digital Globe Alliance 2-day HPTOs Globe Arts Section 1-day take-overs Globe Mobile

Print Front page banner on Globe Life & Arts x 4

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OPTION #2 – OWN 1 EVENT

Digital Globe Alliance 2-day HPTOs Globe Arts Section 1-day take-over Globe Mobile

Print Front page banner on Globe Life & Arts x 1

For investment inquiries, please contact your Globe Account Manager today!

APPENDIX

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Globe Alliance audience highlights

6 Source: comScore Multi-platform Key Measures & Audience Duplication, September 2015 3-month average and Globe Estimates

September 2015 3-mo avg

Total Multi-Platform Unique Visitors

Desktop Composition Desktop Composition Index UVs

A25-54 100K+ W25-54 100K+ M25-54 100K+ A18-34 75K+ M / F Avg Age Avg HHI

526,000 38 / 62 36 $80,762 87 113 66 196

443,000 24 / 76 38 $85,211 100 139 69 185

237,000 30 / 70 42 $73,639 62 92 39 74

178,000 27 / 73 40 $83,454 150 250 70 195

171,000 62 / 38 41 $89,002 125 141 113 167

163,000 21 / 79 30 $81,328 79 154 19 145

92,000 20 / 80 34 $76,589 101 201 22 203

77,000 28 / 72 44 $84,944 101 165 50 124

1,414,000 51/49 45 $79,351 99 110 90 96

1,631,000 42/58 35 $83,236 106 126 89 225

1,859,000 33/67 43 $83,831 115 173 69 130

1,168,000 61/39 41 $81,915 113 47 166 157

Hearst audience insights

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In the last year, readers of:

spent:

• $1.5B+ on apparel

• $400M+ on beauty and health

• $300M+ on jewelry

• $300M+ on footwear

Source: 2015 comScore//GfK MRI Media + MMx Fusion (04-15/F14)

Readers of use second screen companions during major award shows:

• +21% UVs • +87% PVs • +83% Facebook Likes of US Content • +221% Twitter Faves of US content

Source: MRI Spring 2015; Traffic: Google Analytics vs. same day prior week

Globe Alliance - high impact ad units

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Hero Banner + Wallpaper (available on Hearst sites) Hero is a 1000 x 250 ad unit placed above the featured stories It is responsive and optimized to work across all screens

300 x 600 (available across Alliance sites)

Interstitial (available on Hearst sites)