2016 Public Relations Campaign FINAL Book
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Transcript of 2016 Public Relations Campaign FINAL Book
PROFESSIONAL ADVISOR: DR. KAYE SWEETSER
GROUP MEMBERS
Melanie Arzouman Mallory Graber
Michael Liu Kiana Majad Megan Miller Tori Pepperell
Josephine Villalta
The
Campaign Was Made Possible By:
TABLE OF CONTENTS
INTRODUCTION 05 Executive Summary RESEARCH 08 Pre-Campaign Survey 11 Pre-Campaign Analysis 13 Situation Analysis 13 History 14 Competition 16 Primary Needs 17 Problem Statement 18 Target Audience 19 SWOT Analysis
PLANNING 22 Goals & Objectives 24 Key Messaging 26 Media Strategy 27 Response Query 29 Budget
IMPLEMENTATION 31 Engagement 33 Website Changes 34 Publicity 36 Flash-mob 38 Homecoming Pop-Up Event 40 Greenfest Concert
EVALUATION 42 Post-Content Analysis 43 Post-Campaign Survey 46 Recommendations 49 References
TABLE OF CONTENTS
APPENDIX
A RESEARCH 51 Pre-Campaign Survey 55 Interview Transcripts
B PLANNING 117 Meeting Notes 130 Contact List 131 Billable Hours 138 Social Media 144 Flyers
D Evaluation 156 Sign-in Sheet
C IMPLEMENTATION 147 Flash-mob 151 Homecoming Pop-Up Event 152 Greenfest Concert
INTRODUCTION EXECUTIVE SUMMARY Arts Alive SDSU was created with the informational, behavioral and attitudinal
impact objectives to inform their target audience of the arts opportunities
available to them, to increase attendance at SDSU arts events, and to become
part of a transformational experience by integrating the arts with student
curriculums. In order for Arts Alive SDSU to accomplish these objectives, they
must first raise awareness of the Arts Alive SDSU program and generate
excitement regarding the arts opportunities on campus.
Arts Alive SDSU promotes three categories of
events: signature events, supported events,
and pop-up events. Signature events are
comprised of the highest quality events that
SDSU has to offer, whereas pop-up events are
designed to help raise awareness of the
various arts programs on campus.
In order to help achieve their goals, Arts Alive SDSU has taken upon a public
relations team employed by the SDSU school of Journalism and Media Studies to
stimulate awareness and excitement regarding their various events.
The team conducted extensive primary and secondary research to discover the
underlying motivation for student attendance, so that the public relations team
might effectively implement awareness strategies tailored towards their
objectives and goals. In building their agenda, the team created publicity
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“Arts Alive SDSU provides opportunities for students, faculty, and staff to engage in transformational arts interactions as part of an arts-rich, robust educational community on the campus of San Diego State University.”
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INTRODUCTION EXECUTIVE SUMMARY
campaigns and campus wide events targeting the latent and aware publics of
SDSU.
The Arts Alive SDSU campaigned is aimed at expressing the unique and
beneficial nature of the arts in everyday scenarios, as well as academic
curriculums, and is expected to be extremely successful in its implementation.
08
RESEARCH PRE-CAPMAIGN SURVEY Our team executed a quantitative survey as our pre-campaign research
method. With this survey, we gained insights on knowledge, attitude and
behavior regarding Arts Alive SDSU. This quantitative research allowed the team
to become knowledgeable about the program and how to raise awareness
about the issue through utilizing our target audience. This survey guided our
public relations plan, and aided us in taking the correct direction in our
endeavors regarding Arts Alive SDSU.
The team began by administering oral surveys using
convenience sampling around the SDSU campus. Our
target audience was identified through these oral
surveys, and each individual was administered the
same survey to ensure accuracy, validity and
reliability. 52 percent were female (n=267) and 46
percent were male (n=237). Respondents were from a
range of colleges on campus. Four percent were from
Education (n =22), 28 percent from Business (n = 145), 14 percent from Arts &
Letters (n = 73), 13 percent from Engineering (n = 69), six percent from Health &
Human Services (n = 31), 11 percent from Sciences (n = 56), and 18 percent from
Professional Studies & Fine Arts (n = 91). The remaining respondents were in other
colleges or did not indicate a college. These quantitative surveys acted as a
base line to measure student’s knowledge, attitude and behavior.
505 RESPONDENTS
52 PERCENT
FEMALE
46 PERCENT MALE
RESEARCH PRE-CAPMAIGN SURVEY
The survey was conducted on a total of 505 people. The team used a five-item,
five-point Linkert Scale to measure knowledge. 54 percent (n=276) of
respondents had heard of Arts Alive SDSU. The overall combined knowledge
average was 2.39 out of five. Individual knowledge items ranged from 2.26 to
2.61 out of five. The team found that PSFA students have 0.07 out of five points
greater knowledge of Arts Alive SDSU than Business students, and 0.08 out of five
points greater knowledge than both Health & Human Services, as well as
Sciences students. Arts & Letters students have 0.03 out of five points greater
knowledge than Engineering students.
The team used two ways to measure attitude: the attitude of SDSU students
toward art itself and their attitude toward Arts Alive SDSU. Questions about
attitude were asked in two specific ways because it was important to
understand the attitudes of our target audience about art in general and Arts
Alive SDSU. Attitude toward art was low at 2.80 out of five points, while attitude
toward Arts Alive SDSU was neutral at 3.67 out of five points. PSFA students have
0.05 out five points greater attitude toward art than Engineering students, and
0.06 out of five points greater than Health & Human Services students. Attitude
toward Arts Alive SDSU was 0.04 out of five points greater among Arts & Letters
students than Business students, and 0.05 greater than Engineering students.
PSFA was 0.06 greater than Business students, and 0.07 greater than Engineering
students. The team used a regression equation to find that the knowledge of
Arts Alive SDSU, along with a positive attitude toward the organization, could be
associated with attitude toward art in general.
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RESEARCH PRE-CAPMAIGN SURVEY
To measure behavior, the team asked a series of questions
on the Linkert scale to see which aspects of Arts Alive SDSU
students used, and to what degree. We found that 77
percent of students had used the student-decorated
benches, 45 percent of students have seen the Love Library
mural, 36 percent of students went to jewelry making at the
Farmer's Market, 17 percent attended a pop-up concert,
and ten percent have been to the downtown art gallery. We found that
students in PSFA interacted with art six times more in the past week than students
in Business, and four times more than Engineering students.
These convenience survey results aided greatly in our endeavors to move the
needle, and develop tactics that would increase knowledge, attitude and
behavior among the campaign’s target audiences about Arts Alive SDSU.
77 PERCENT
USED STUDENT-
DECORATED BECNHES
RESEARCH PRE-CAMPAIGN ANALYSIS Along with a quantitative survey, the team also conducted a pre-campaign
qualitative content analysis in order to get a more in depth look at our target
audience. This content analysis aided in informing the campaign about
perceptions of art and Arts Alive SDSU.
A series of questions were asked to one Engineering student at SDSU via
webcam. The questions were designed in order to measure knowledge,
behavior and awareness of art and Arts Alive SDSU. In comparison to our overall
findings from the quantitative survey, the Engineering student knew little about
Arts Alive SDSU and their contributions on campus. The student did admit that he
has used the Arts Alive SDSU benches on campus, and understands that a
knowledge of art will aid him in his future career.
In order to analyze our existing findings about our target audience in relation to
Arts Alive SDSU, it was integral to simultaneously conduct a content analysis to
provide variety and reliability within our research. The team wanted to create
the most impact in our findings by conducting the content analysis on a student
that was generally low in terms of knowledge, attitude and behavior within our
survey.
In relation to overall attitude about art and Arts Alive SDSU, the Engineering
student expressed positive attitudes about art, and expressed interest in Arts
Alive SDSU, even with a lack of knowledge. This is an integral piece of research
because it shows both potential and desire to learn more about the Arts Alive
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RESEARCH PRE-CAMPAIGN ANALYSIS
SDSU program. A more in-depth analysis of a single SDSU student allowed the
team to continue their plan of creating more awareness and generating more
excitement around Arts Alive SDSU. This in depth analysis also aided the team by
becoming better-informed about our strategy and tactics, and what needs to
be done in order to attain them.
RESEARCH SITUATION ANALYSIS
HISTORY
Arts Alive SDSU was formally launched in Fall of 2014 as part of an, “arts-rich,
robust educational community on the campus of San Diego State University”
(“About Arts Alive,” 2014). Since its creation, knowledge of the Arts Alive
program, as well as attendance of signature, supported and pop-up events has
not met the desired goals or impact objectives of Arts Alive SDSU.
In the past, Arts Alive SDSU has promoted the arts
events that are already occurring on campus through
three categories of events: signature, supported and
pop-up events. Signature events target aware publics
offering the highest quality arts SDSU has to offer,
supported events are curriculum based, targeting both
latent and aware publics, and lastly, pop-up events are
designed to promote awareness of the Arts Alive SDSU organization to latent
publics.
Despite these efforts, attendance of Arts Alive SDSU promoted events is below
ideal, with a high number of students constituting as apathetic publics who are
inattentive and inactive. It is in Arts Alive SDSU’s agenda to effectively implement
informational, attitudinal and behavioral impact objectives, as to increase
attendance, promote awareness and generate excitement.
PROMOTED
EVENTS ALREADY
OCCURING ON CAMPUS
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RESEARCH SITUATION ANALYSIS
COMPETITION
Arizona State University: Arizona State University (ASU) implements Herberger
Institute for Design and the Arts. This institute is responsible for planning and
implementing all arts related events on campus.
According to their website, the Herberger Institute presents more than 700
events each academic year (“Events This Week,” 2016). In addition to these
evets, the institute also hosts over six exhibitions per year. In comparison to Arts
Alive SDSU, Arizona State University’s art program is much more active in
presenting events for students to attend.
Herzberger Institute primarily targets active publics in their program, but also
targets aware publics with events that students could attend, should they desire.
While Arts Alive SDSU is focused on created a transformational experience for
their target audience, students, faculty and staff of SDSU, Herberger Institute is
primarily focused on positioning their target audience, students within the
program, in the center of the public as to, “prepare them to use their creative
capacities to advance culture, build community and imaginatively address the
challenges of today” (“Our Mission,” 2016).
Herberger Institute appears to be more successful in their promotion of the arts,
due to a more arts integrated community, which they take advantage of.
RESEARCH SITUATION ANALYSIS
COMPETITION
University of California: San Diego: The University of California, San Diego
(UCSD) implements the Department of Visual Arts. Unlike the Arts Alive SDSU
program, UCSD’s department of art offers various undergraduate degrees.
According to their website, they offer featured events that anyone could attend
(“Department of Visual Arts,” 2016). These events range from film show cases to
galleries, and even exhibits. Every event, however, is the result of students within
the program’s work.
UCSD advertises and promotes their events through use of news coverage and
press releases, primarily targeting active publics within their program. Once
again, while Arts Alive SDSU focuses on providing a transformational experience
to any and all students at San Diego State University, the Department of Visual
Arts is more oriented towards the students in their program to increase
attendance.
UCSD appears to be very successful in their promotion of the arts centered
events with over 20 instances of notable news coverage (“Notable Coverage,”
2014). In addition, many students attend these events in support of their
classmates, who will in turn promote these events through personal social media
platforms. This method not only increases participation of events, but also
awareness.
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RESEARCH SITUATION ANALYSIS
PRIMARY NEEDS
PRIMARY NEEDS
The primary needs of Arts Alive SDSU are to increase informational, attitudinal
and behavioral impact objects through various use of strategies and tactics.
They wish to inform students of the arts opportunities available to them on
campus, increase attendance to SDSU events, and encourage SDSU students to
take part in transformational experiences, which they achieve through frequent
exposure.
Arts Alive SDSU called upon a public relations team, employed by the SDSU
School of Journalism and Media Studies, to help achieve these goals in a
reasonable and timely manner. Arts Alive SDSU gave the public relations team a
budget of $4,000 - $7,000 to utilize when implementing the strategies and tactics
designed by the students to achieve the client’s primary needs.
RESEARCH SITUATION ANALYSIS
PROBLEM STATEMENT
Arts Alive SDSU is an organization that promotes the arts
as a transformational experience throughout San Diego
State University. Research conducted by the students of
the Introduction to Public Relations class in Spring of
2016, employed by Arts Alive SDSU, resulted in 46
percent of 505 respondents having not heard of Arts
Alive SDSU, suggesting a significant lack of awareness.
Since its creation, Arts Alive SDSU has experienced a
decrease in attendance of signature, supported and
pop-up events, resulting in the failure of Arts Alive SDSU to fully achieve its
mission of getting students, faculty and staff alike to engage in transformational
arts interactions.
46 PERCENT OF 505
RESPONDENTS
UNAWARE
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RESEARCH SITUATION ANALYSIS
TARGET AUDIENCE
The increase in knowledge, attitude and behavior in San Diego State students,
faculty and staff is integral to making Arts Alive SDSU a more positive success.
They aim to target all members of the San Diego State University campus in an
attempt to express the importance of art. Thus, our campaign is focused on
reaching students, faculty and staff currently on campus at San Diego State
University, to help Arts Alive SDSU increase awareness to the maximum amount
of people on San Diego State University’s campus as feasible.
SDSU STUDENTS… Arts Alive SDSU aims at targeting both aware and latent publics in the student
community. This is Arts Alive SDSU’s main target audience in the three audiences
identified. The students are not only Arts Alive SDSU’s main target audience, but
also the largest in size.
SDSU FACULTY… Arts Alive SDSU is focused on exposing not only students, but also the faculty to
the transformational experience provided by Arts Alive SDSU, and is aimed at
both latent and aware publics. Obtaining faculty to share the transformational
experience with students will increase the student faculty bond on the basis of
art providing common ground.
RESEARCH SITUATION ANALYSIS
SWOT ANALYSIS STRENGTHS: Arts Alive SDSU has many
strengths that they can and should take
advantage of. Their foundation is
supported by the School of Theatre,
Television, and Film, the School of Art and
Design, and the School of Music and
Dance. In addition, many of Arts Alive
SDSU’s events are free or of minimal cost to
the attendee, making it easy for students, faculty and staff to engage in the
transformational experience.
WEAKNESSES: Unfortunately, there are a
few weaknesses that Arts Alive SDSU
experiences. First, they rely on SDSU to
provide their budget, which can prevent
them from achieving their desired goals, due
to lack of resource money. In addition, there
is a substantial lack of awareness regarding
Arts Alive SDSU. Lastly, Arts Alive SDSU,
despite their efforts, lacks student engagement and interest due to negative
attitudes towards art and Arts Alive SDSU.
WEAKNESSES
Ø Rely on SDSU for
budget Ø Substantial lack of
awareness
STRENGTHS
Ø Support of three
school on campus
Ø Events are free
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RESEARCH SITUATION ANALYSIS
SWOT ANALYSIS
OPPORTUNITIES: Arts Alive SDSU has
the opportunity to partner with the
School of Journalism and Media
Studies. The school would assist in their
mission of expanding student
awareness and participation by having
them help in Arts Alive SDSU’s effort to
reach students through media and
public relations. In addition, Arts Alive
SDSU could collaborate with other
organization on campus, such as Associated Students, who can assist in
implementing events.
THREATS: Due to Arts Alive SDSU relying
on the school for their budget, in the
case of a budget crises, Arts Alive SDSU
would be subjective to budget cuts, as
would other art programs. In addition,
students at SDSU do not have excess
time due to heavy work load, resulting in
OPPORTUNITIES
Ø Partner with School of Journalism and Media Studies
Ø Partner with other
known organizations on campus
THREATS
Ø Budget cuts could occur
resulting in art program losing their budget
Ø Students extremely busy
with school work
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PLANNING GOALS & OBJECTIVES
INFORMATIONAL OBJECTIVE Arts Alive SDSU is a university organization that wants to increase knowledge of
art particularly within the SDSU community while also reaching out to the local
San Diego area. GOAL: To educate SDSU students and greater San Diego Area about art,
Arts Alive SDSU, and how art can play an important part in their lives.
STRATEGY: By getting students to create dialogue within the community
and within one another to increase the knowledge about this
organization.
ATTITUDINAL OBJECTIVE Arts Alive SDSU is a university organization that wants to increase its overall
presence on the campus later reaching out to the greater San Diego area. GOAL: To raise the organization’s reputation as a fine arts program within
the campus by reaching out to local students then, later branching out
into the local San Diego community.
STRATEGY: Promote awareness of current SDSU student population
knowledge level of Arts Alive SDSU.
PLANNING GOALS & OBJECTIVES
BEHAVIORAL OBJECTIVE Arts Alive SDSU is an organization that wants to change the SDSU student’s
perception on art and how it impacts everyday life on campus.
GOAL: To raise attendance to Arts Alive SDSU events by thirty percent
within the SDSU campus, later reaching out to the local San Diego
community.
STRATEGY: Raise the overall campus attendance to Arts Alive SDSU events
by positively encouraging them to participate.
INFORMAATIONAL ATTITUDINAL BEHAVIORAL
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PLANNING KEY MESSAGING
The team will create many key messages that showcase the purposes of Arts
Alive SDSU with the needs of the SDSU audiences. Crafting these specific
messages will show the client and target audiences the importance of all
aspects of the plan.
Media Training
The team will ensure that the key messages are communicated effectively with
each team member, and that the messages will be used to increase awareness
about Arts Alive SDSU events promoting positive attitudes.
Key Messaging Points…
Arts Alive SDSU creates opportunities for students to participate in a
transformational experience.
Ø Arts Alive SDSU offers signature, supported and pop-up events.
Ø Arts Alive SDSU contributes to every-day exposure of art to students,
faculty and staff through use of murals, sculptures and painted benches.
PLANNING
KEY MESSAGING
Arts Alive SDSU supports educational experiences and demonstrate student
commitment.
Ø Arts Alive SDSU is integrating with student curriculums.
Ø Arts Alive SDSU provides education regarding art for all major and non-
major students, faculty and staff through various art-based events.
Arts Alive SDSU can bring together student-faculty bonds through art and art-
oriented events.
Ø Arts Alive SDSU events offer the opportunity for students, faculty and staff
to converse in conversation.
Ø Arts Alive SDSU gives students, faculty and staff a relatable experience
through the common ground that art provides.
Arts Alive SDSU offers opportunities for students, who are and are not an art
major, to get involved in the arts on campus.
Ø Arts Alive SDSU will provide non-major students, faculty and staff with the
skills necessary to create arts at their pop-up events.
Ø Arts Alive SDSU opens up all of their events to students, faculty and staff
alike, regardless of their major.
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PLANNING MEDIA STRATEGY
The Daily Aztec The team will gain more awareness through the
daily Aztec gaining the attention of their target
audience. With the Daily Aztec, Arts Alive SDSU will
increase the reach of their target audiences, informing them about their social
events.
Social Media With the knowledge of our team, we will use social media to post a variety of
information. We will use multiple social media outlets, such as Facebook, Twitter,
and Instagram, so that many students are able to like, see, and share posts. This
will spread word about the organization in addition to their events that are
occurring on campus.
Campus Events Our team will investigate new events that the SDSU
campus has to offer, such as the Farmer’s Market
every Thursday, to increase awareness of Arts Alive
SDSU. Our team decided that this would be an ideal
time to engage students, staff and faculty in the
transformational experience that Arts Alive SDSU offers. Specifically, we plan on
hosting a surprise flash mob to increase enthusiasm about Arts Alive SDSU.
PLANNING RESPONSE QUERY
Our team investigated many questions that students could ask the organization
on how to get more involved, in addition to the steps required to attend
different Arts Alive SDSU events.
Questions…
Are these events free?
Answer: Most events offered by Arts Alive SDSU are of no cost to the attendee,
however; our signature events, which offer the highest quality arts events that
SDSU has to offer, do require a minimal fee, generally costing around $10-$15.
How can we know when events will be?
Answer: There will be fliers on campus. In addition, the organization will be
posting on social media platforms when upcoming events are. There is also an
events calendar on our official website: artsalivesdsu.org.
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PLANNING RESPONSE QUERY
Is there a Facebook, Twitter, or Instagram for this group?
Answer: Yes, this organization has accounts for all of these social media outlets.
Feel free to go online and check out our accounts. They also have important
information about upcoming events.
How can we help be a part of the events?
Answer: When signing up for the events, there are options to volunteer and get
more involved with the students who actually put on these events.
IMPLEMENTATION ENGAGEMENT
PREMISE
Engaging SDSU students and faculty through Arts Alive SDSU will create a closer
community and relationship through art. Implementing opportunities for
professors, in the field of the art, to offer incentives to encourage students to
take part in events, which Arts Alive SDSU offers throughout the year, will create
a connection between the community and the art within it. This connection
defines the success Arts Alive SDSU has accomplished within the students,
faculty and staff. Through emails and presentations with professors, Arts Alive
SDSU can incorporate events into the curriculum, which will increase knowledge
and awareness to students, faculty and staff.
THEORY
The reinforcement theory of behavior attracts people to take part in an event
based on the incentives that come along with it (“Reinforcement Theory of
Behavior,” 2016). According to this theory, Arts Alive SDSU will gain many
students. When the professors from various colleges offer extra credit or other
incentives, students will take this positively and attend the event. Through this,
students will be exposed to the many great and truly unique things Arts Alive
SDSU offers.
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IMPLEMENTATION ENGAGEMENT
RESULTS
By allowing students to gain extra credit or other incentives through their
professors, the amount of students attending Arts Alive SDSU events will increase.
Focusing on the art programs on campus will also persuade more students to
take art courses, further expanding the knowledge of Arts Alive SDSU.
IMPLEMENTATION WEBSITE CHANGES
PREMISE Updating the Arts Alive website will create an aesthetically appealing place to
find out more about what Arts Alive offers. The new website will give plenty of
photos and videos of past events, as well as teaser videos, for upcoming events.
The new lay out will also make it accessible to connect with all of Arts Alive
SDSU’s social media outlets, allowing the publics to quickly get to all of the
information they need.
THEORY
Uses and gratification theory is reflected in the aesthetically updated Arts Alive
SDSU’s website, which will allow publics to seek new media and gain a new
perspective (“Uses and Gratifications Theory,” 2016). This is a main informational
impact objective we are trying to achieve with our audience.
RESULTS
Through the updated version of the Arts Alive SDSU website, students will
become aware of everything offered by Arts Alive SDSU, and events that are up
and coming. When students are given easier access to information, they will be
more will be inclined to visit the website and social media platforms. Student
awareness will raise by ten percent, Arts Alive SDSU will gain new followers, and
Arts Alive SDSU’s activities will experience an increase in student participation.
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IMPLEMENTATION PUBLICITY PREMISE
One of our main objectives of the campaign is to increase the overall
awareness of Arts Alive SDSU to students, faculty and staff. The team’s strategies
to achieve this objective involve press releases, media pitches and utilizing Arts
Alive SDSU’s personal contacts to attain coverage of the campaign’s signature
events.
NEWSCENTER
The team will compose a press release for all the upcoming events that will take
place during the campaign. The press release will be sent to SDSU News Center
to help further broadcast the events, and engage students, faculty and staff.
DAILY AZTEC
The team will compose a press release for the upcoming events during the
school year, and send them to the Daily Aztec, SDSU’s on-campus student
newspaper. It will highlight the implications of the campaign to give readers, as
well as anyone interested, information on upcoming events.
IMPLEMENTATION PUBLICITY
VOICE OF SAN DIEGO
The team will compose a press release about the Arts Alive SDSU program to the
non-profit, local news organization, the Voice of San Diego. Through this local
organization, the release will inform interested donors, either Alumni of SDSU or
art enthusiasts, of opportunities to support Arts Alive SDSU’s cause.
THEORY Through multiple news platforms, we can ensure salience of the organizations by
using the agenda setting theory, as to ensure we reach our target audience
(“Communications Theories and Contexts,” p. 173). This will also contribute to the
organization’s journalistic value. RESULTS
We hope to have a ten percent increase in knowledge level through the use of
multiple news platforms. In addition, we believe this increase in publicity will also
increase student participation.
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IMPLEMENTATION FLASH-MOB
PREMISE
We plan to orchestrate a flash-mob during the weekly Farmer’s Market, with
fellow students on campus who have been affiliated with Arts Alive SDSU or are
actively a part of the organization. The main initiative for this event is to bring
together individuals who share the same admiration for art in everyday life, and
expand Arts Alive SDSU’s exposure to more students on campus. Brining more
students together throughout Arts Alive SDSU will expand their awareness of the
organization itself and recruit more students to joining the cause.
THEORY
Using the power of social media, we plan on posting hints and announcements
leading up to the event (“External Media and Media Relations,” p. 225). This
strategy is used through agenda setting theory. If we entice individuals through
social media to attend the Farmer’s Market due to hinting at a surprise, then
they will gain interest and form conversations about Arts Alive SDSU.
IMPLEMENTATION FLASH-MOB
RESULTS
After the flash-mob, we expect to
raise awareness of Arts Alive by 25
percent. Based on the research
conducted by fellow students, Arts
Alive SDSU had 36 percent of
students attend the jewelry making
pop up event at the Farmer’s Market,
which shows that a larger turn out will
be produced through the use of
social media. This event will also begin conversation of Arts Alive SDSU through
social media, to expand outreach of students and a chain reaction of interest
among social media users.
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IMPLEMENTATION HOMECOMING POP-UP EVENT PREMISE
One main goal of the campaign is to get students to have more engagement
with Arts Alive SDSU. What better way to do that then to already pair up with
other school organizations such as Associated students of SDSU? Arts Alive SDSU
and Associate Students will be teaming up together during the Student Team
Competition, where students in organizations compete against each other to
win first place in the tournament. Through the Homecoming pop-up event,
students will decorate pennants in order to get awarded points. This will help the
campaign’s target audience become familiarized with the organization.
THEORY
This strategy will help further outreach to our target audience by grouping up
with a highly recognized student organizations. Using Associated Student’s
popularity, we can draw student leaders that are already involved on campus
to help promote the cause of Arts Alive SDSU, as well as the future events
planned in the campaign. Having student leaders promote Arts Alive SDSU
events also acts as a two-step flow, using the leader’s experience and
reputation to boost the organizations mission statement (“Management Process
p. 302).
IMPLEMENTATION HOMECOMING POP-UP EVENT
RESULTS
By the end of this campaign, we want to have a five percent knowledge
increase from the previous 54 percent knowledge level. The team hopes to
establish a strong relationship with the student leaders of each committee, as to
continually work together in the future.
54 Percent knowledge
level
59 Percent knowledge
level increase
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IMPLEMENTATION GREENFEST CONCERT
PREMISE Greenfest is an annual celebration that teaches sustainability across campus by
holding small interactive events all week long. The signature event of the week is
a concert that students may buy tickets to attend. By teaming up with the
Greenlove Committee and Greenfest Committee, which are a part of
Associated Students, Arts Alive SDSU can gain a notable amount of publicity to
the target audience by having members of the organization open to the
headliners.
THEORY
The uses and gratification theory will allow individuals to use media outlets as a
way to express what they will do with the information given (“Uses and
Gratifications Theory,” 2016). If students attend the Greenfest concert, then they
will be exposed to Arts Alive SDSU and what they have to offer. This outlet can
then lead to discussion within the students and community.
RESULTS
After the Greenfest concert, we will have a new awareness of Arts Alive SDSU
through students and staff. We will have a ten percent knowledge increase of
Arts Alive SDSU and their premise of joining the community together through the
everyday art.
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EVALUATION POST-CONTENT ANALYSIS We expect a high level of success of our public relations campaign for Arts Alive
SDSU. After implementing a consistent social media campaign and conducting
several events on the campus of San Diego State University, we expect that we
will raise student awareness and spark interest in the Arts Alive SDSU program.
Social media success will be measured by counting and recording the current
student engagement on various social media platforms, and
then comparing those numbers with the social media engagement after the
events and social media strategies are executed.
Currently, the Arts Alive SDSU Facebook page has 913 likes and 13 people
talking about this. The Arts Alive SDSU Twitter account currently has 884 followers
and the Instagram account is followed by 855 users.
Our plan is to rev up the engines on social media by posting consistently,
engaging with students online, covering every Arts Alive SDSU event, and being
a bold, relevant social media presence. We expect this will increase social
media engagement by at least 75 percent over the next three months.
This means that the Arts Alive SDSU Facebook page will have about 1,598
likes and 23 people talking about it. The amount of Twitter followers will increase
to 1,547, and the Arts Alive SDSU Instagram will have a total of 1,496 followers.
EVALUATION POST-CAMPAIGN SURVEY
The results of the events hosted during this Arts Alive SDSU public relations
campaign will be measured by a post campaign survey and a pre-campaign
survey that will be compared to clearly portray the expansion of Arts Alive SDSU
awareness on campus. For the pre-campaign survey, our target audience was
asked a number of questions regarding their involvement and knowledge of the
Arts Alive SDSU program.
According to the pre-campaign survey, 77 percent of students have used Arts
Alive SDSU student painted benches, 45 percent have seen the Love Library
mural, 36 percent have gone to jewelry making at the Farmer’s Market, 17
percent have attended a pop-up concert, and only ten percent have been to
the art gallery downtown. Most significantly, only 54 percent of San Diego State
University Students had even heard of Arts Alive SDSU. For the post-campaign
survey, we expect a ten percent increase in these categories, and at least a 20
percent increase in the students who have heard of Arts Alive SDSU.
We expect the flash-mob event to be particularly impactful in affecting
attitude portrayed in the post campaign survey. A group of people
unexpectedly breaking into organized dance is one of the last things a student
would expect to see on campus, therefore making it one of the
most impactful and memorable events in this campaign. We expect the current
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EVALUATION POST-CAMPAIGN SURVEY
neutral attitude (3.67 out of five) towards Arts
Alive SDSU to increase up to 4.25 out of five after
the flash-mob. This will help students, faculty and
staff to see the lighter, more humorous side of Arts
Alive SDSU at their University. We expect this event
to also have a significant word-of-mouth impact,
which will begin immediately as the event
transpires, and transfer onto social media
throughout the week. This will contribute to an increase in likes and page views.
EVALUATION POST-CAMPAIGN SURVEY Updating the Arts Alive SDSU website will increase knowledge of Arts Alive SDSU
due to the fact that it will be more informational and easier to navigate than it
was prior to the update. It is important to have a modern, eye-catching website
because, this day in age, the first thing people do whenever they want more
information is to go straight to the website. Updating the website will increase
website traffic's unique users by 20 percent over the next three months.
Thanks to the behavioral construct of reinforcement theory, teachers providing
extra credit opportunities for students who attend Arts Alive SDSU events will
greatly increase awareness of Arts Alive SDSU for both teachers and students, as
well as increase event attendance (“Reinforcement Theory of Behavior,” 2016).
Getting the students to their first Arts Alive SDSU event is the biggest challenge
for event attendance, which is why providing extra credit will have long-lasting,
positive effects. Once students and faculty check out their first event, they will
be more likely to go to a second one if they have a pleasant experience. We
expect extra credit opportunities to increase event attendance by 20 percent,
and we will measure this increase by providing sign-in sheets at the door.
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EVALUATION RECOMMENDATIONS
For future public relations campaigns, we recommend a variety
of ways to achieve successful results and make the largest
impact possible. In the pre-campaign survey, we found out that
Arts and Letters students, as well as PSFA students, have an
overall greater attitude towards art than Business, Science,
Engineering and Health and Human Services students. In response to these
findings, we recommend that Arts Alive SDSU seizes every reasonable
opportunity to partner with these divisions of education in order to spread
awareness to students who are exposed to Arts Alive SDSU the least. For
example, Arts Alive SDSU could make an appearance at the next science-
related convention to show every student that art can be implemented into all
fields of study.
Promotion and coverage of events is also extremely important in
terms of reaching students of all interests. Taking pictures at
events with other clubs and organizations is always a smart
move so that those clubs and organizations will tag Arts Alive
SDSU, and vice versa. Building a strong network of SDSU leaders and students will
help increase awareness.
EVALUATION RECOMMENDATIONS
Allowing art to be integrated into student’s lives more directly
is another way to gain long lasting exposure on social media
after an event. For example, the presences of an artistic
Photo Booth or a wildly creative Snapchat filter (with an Arts
Alive SDSU logo) will have students taking and sharing
pictures enthusiastically on their own. Meanwhile, the friends who are not
present will see these posts and their undeniable F.O.M.O. (fear of missing out)
will have them looking forward to the next Arts Alive SDSU event opportunity.
We also recommend that Arts Alive SDSU continues to have a
mixture of students and experts who participate in the
implementation of a public relations campaign. Students know
what interests their peers, while the experts can help put the
plans into action. Using the knowledge of students to keep up with the latest
trends is another way to keep Arts Alive SDSU fresh and interesting on campus.
For example, the bohemian- hippie style trend of “festival season” could be
integrated into the pop-up booths at the SDSU Farmer’s Market. Perhaps
students could make their own tie-dye head bands, socks or tank tops, and
actually wear them in everyday life.
Of course, fundraising is incredibly important as no beautifully
crafted PR campaign wants to be limited by lack of funds. Arts
Alive SDSU should go a step beyond the typical merchandise,
and sell clothing and items that will not look as bland and as a
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EVALUATION RECOMMENDATIONS
typical as a club t-shirt. Examples of this are sunglasses, water bottles, hair
scrunchies, labeled chap-stick or even halter tops for the ladies.
Our final recommendation for future public relations
campaigns is to keep a detailed record of each and every
step made throughout the campaign process, from
beginning to end. When in doubt, write it down! Every time.
Having the details of the effort put forth in a public relations
campaign is beneficial for a number of reasons. First of all,
keeping track of activity will ensure that any mistakes made
the first time around will not happen again during future campaigns. Also,
having past information recorded makes it possible to view the campaign's
progress over a specific time period. Additionally, this will ensure that multiple
people working on the same campaign will not accidentally conflict with each
other's plans and strategies. It is always better to be safe than sorry, which is why
keeping a consistent, detailed record of Arts Alive SDSU’s campaign is an
absolute must.
REFERENCES WORKS CITED About Arts Alive - Arts Alive SDSU. (n.d.). Retrieved April 13, 2016, from
http://artsalivesdsu.org/about-arts-alive/
Arts Alive SDSU. (n.d.). Retrieved March 15, 2016, from
https://www.facebook.com/artsaliveSDSU
Broom, G. M., & Sha, B. (2009). Cutlip & Center's Effective Public Relations (11th
ed.). Upper Saddle River, NJ: Pearson Prentice Hall.
MSG Management Study Guide. (n.d.). Retrieved April 20, 2016, from
http://www.managementstudyguide.com/reinforcement-theory-motivation.htm
Scholarships and Fellowships. (n.d.). Retrieved March 19, 2016, from
http://visarts.ucsd.edu/scholarships-and-fellowships
School of Art | Herberger Institute for Design and the Arts. (n.d.). Retrieved April
12, 2016, from http://art.asu.edu/
Uses and gratification theory. (n.d.). Retrieved April 11, 2016, from
http://communicationtheory.org/uses-and-gratification-theory/
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APPENDIX A PRE-CAMPAIGN SURVEY
JMS 480 Arts Alive SDSU Client Pre-Campaign Oral Survey
Would you please participate in a quick survey for my SDSU class? I will
not ask for your name, or any identifying information about you, and your
responses will be completely anonymous.
This should take about 3 minutes.
Gender (Do not ask- this is observed), circle: MALE or FEMALE
Today we’re going to talk about art in your everyday life.
I’d like you to tell me how strongly feel about the following statements. If
you tell me “1,” your answer is “very little” as a response to the statement.
If you tell me “5,” your response is “very much.” We will use this 1-5 scale
for all the questions.
! How important is knowledge of art to your quality of your social life?
! ... your present job or career?
! ... your future job or career?
! How interested are you in art?
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APPENDIX A PRE-CAMPAIGN SURVEY ! How frequently do you find yourself thinking about art?
Now, please use “1” for strongly disagree and “5” for strongly agree.
! I feel quite knowledgeable about the arts opportunities on campus.
! Among my circle of friends, I am most knowledgeable about the arts
opportunities on campus.
! I do not feel very knowledgeable about the arts opportunities on
campus.
! When it comes to the arts opportunities on campus, I really don't know a
lot.
! Recently, I have heard a lot of new information about the arts
opportunities on campus.
There is a campus-based program called Arts Alive SDSU. They work to put
the art in everyday life. They painted the benches on campus, a mural in
the library and host jewelry making at Farmer’s Market.
Please rate your agreement on these items using that same scale from 1
to 5.
APPENDIX A PRE-CAMPAIGN SURVEY ! The money used for Arts Alive SDSU goes for a good cause.
! Much of the money used for Arts Alive SDSU is wasted.
! My image of Arts Alive SDSU is positive.
! Arts Alive SDSU has been quite successful in putting art in everyday life.
! Arts Alive SDSU performs a useful function for society.
YES or NO
YES or NO
YES or NO
YES or NO
YES or NO
YES or NO
___________________________ What year were you born?
___________________________ How many times would you say you
interacted with art this week? Which college are you in? (circle one)
Have you heard of Arts Alive SDSU before today?
Have you used the painted benches on campus?
Have you seen the new mural painted at Love Library?
Have you attended the Thursday Farmer’s Market free jewelry making
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APPENDIX A PRE-CAMPAIGN SURVEY ‘pop-up? Have you attended one of the quick pop-up concerts near the
library?
Have you gone to SDSU’s downtown art gallery?
(1) College of EDUCATION
(2) College of BUSINESS
(3) College of ARTS & LETTERS
(4) College of ENGINEERING
(5) College of HEALTH & HUMAN SERVICES
(6) College of SCIENCES
(7) College of PROFESSIONAL STUDIES & FINE ARTS (8) College of EXTENDED
STUDIES
(9) NONE OF THE ABOVE
(10) I DON’T KNOW
//END SURVEY//
________________________ YOUR LAST NAME (JMS 480 student who
administered the survey)
________________________ YOUR FIRST NAME (JMS 480 student who
administered the survey)
APPENDIX A INTERVIEW TRANSCRIPTS TRANSCRIPT ONE
College of Arts and Letters
Interview Date: 18 March, 2016
Name of Interviewer: Ryan Beal
Name of Transcriber: David Hitzhusen, Dylan Grise
Group:
David Hitzhusen
Cidnee M. Walker
Patric Kreidler
Ryan Beal
Whitney Whitehall
Patricia Rivera
Dylan Grise
Length of Interview: 14 Minutes
https://www.youtube.com/watch?v=BEqy_x9brQk
I: Ready?
P1: Yeah, I got it.
I: Awesome. So, thank you for connecting with me today. I hope you can
see me and hear me okay.
P1: (Long pause) Sure, can.
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(technology ringing sound in background)
I: Alright, maybe I’ll go in the other room. Momentarily.
(Interviewer moves locations) (P1 laughs) Okay, sorry for the change. Alright, so, my name is =Ryan Beal= and I’m
working with a program at San Diego State focusing on art in
everyday life, umm, so I appreciate you talking with me and
doing this interview. I kinda wanted to share the things that, umm,
that you tell me with my team, so is it okay if I record this conversation?
P1: Absolutely.
I: Okay, great. Uh, okay so we’ll start recording in a second. Okay, are you
ready? P1: (smiles and gives thumbs up) I: Good? P1: Good. I: Okay (clears throat)
[Inaudible segment] it’s broadcasting because it says… it’s broadcasting. Okay, so, can you tell me a little bit about your major?
P1: Uhhh, my major is international business with an emphasis in Asia Pacific,
specifically Chinese.
APPENDIX A INTERVIEW TRANSCRIPTS I: Okay, and what kind of job are you looking to have after that? The
Chinese minor as well as business major?
P1: It’s not technically a minor. It’s incorporated into the business,
international business. Uhh, collective. But, ummm... basically after I
graduate I’m… planning on technically trying to have a job, just
essentially, where I’m flexible. I can move between Europe and Asia
because I know Spanish a little bit too. It’s just anything business related
and probably I want to get into media. That would probably be like my
niche.
I: Maybe like, PR for example.
P1: Possibly.
I: Cool. You should take Sweetser’s class if you do PR. She’s a professor here
at, uh, San Diego State actually.
P1: Excited to hear it.
I: (laughs) Okay so switching gears a little bit. Um, what type of events,
places or experiences on campus, uh, do you consider art?
P1: Do I consider art?
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I: Yeah. So, it can be informal art beyond, like, you know, the traditional art
gallery, go inside a museum and see something. It can be like a mural, a
flier, painted benches, a painting.
P1: I definitely would think of the love library. The mural that they have in
there. Umm, as well as a lot of the, ummm, I remember like in the bottom
part, not in the 24 hour area, but in the library where they have the, uh,
photographs with different, umm, black authors. Like the kind of circle
around the bathroom area. I thought that was a really, umm, they were
really umm, they were really well taken photos. Umm...I just think the way
the campus is setup itself is kind of artistic. It’s kind of… umm…very natural.
I know when I think of the campus I think a lot of the koi pond and
how…it’s just so aesthetically pleasing to just be around that area. Which
is why people hang out there so often. Ummm…and just the general
layout of the campus in general I think is very aesthetic. Umm...kind of
artistic in that manner.
I: Are there any other locations on campus that you consider kind of
aesthetically pleasing, specifically, other than koi pond where you feel like
you can kind of relax or get some type of, like, healing from?
P1: Uhh, I would say the koi pond is definitely one but then there’s...uhh...not, I
think it’s west commons. Uhh...where it’s kind of that overlook, ummm,
over, it kind of just overlooks, really the, the freeway, but it’s still just a very
aesthetically pleasing view. Just sit there have a coffee and uhhh. Yeah,
APPENDIX A INTERVIEW TRANSCRIPTS
kind of do that.
I: Definitely. Umm, yeah another place that actually has that if you didn’t
know, ummm, was the art and design department. It can kind of, it
overlooks the 8 freeway as well as like the mountains and also, ummm,
down into mission valley, which is actually pretty peaceful as well. I
discovered it maybe I think a year ago. But actually went back there
last week, and I just kind of was…taken aback and it had like a nice
bench and you can sit there and it kind of made me think I should come
back here as well just in terms of like the aesthetically pleasing part. I feel
like it’s, like, one of those hidden parts of campus that nobody really
frequents too much.
P1: Yeah, I actually uhh, I had the opp- that’s actually where my Chinese
class is and it uhh [cross talk]
I: Oh, perfect.
P1: (continues) overlooks that way. We’re in that art building. So yeah, I, I
know what your talking about there too.
I: So you’re trying to keep that one a secret you didn’t bring that one up.
P1: (laughs and shakes head) But no, it’s just uhh, I didn’t really think of it at
first.
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I: Alright. So, what interactions have you had with art on campus. Like, what
inspires you to interact with art or what are some barriers that you think,
um, limit your art interaction?
P1: Ummm, I personally, like I said, I do media myself. So, umm, I’ve gotten
involved with the campus film festival when it came… ummm…I think it
was last semester. So um, that’s one way that I interacted with art and
just, really seeing a lot of the same kind of art that I’m interested in, and
umm, being part of some people’s projects and then having people just
hop on and be part of our projects were, was a really cool collaborative
experience. Apart from that, I don’t, I don’t know that I see… art as out
and ready and present as some other things. I mean it’s in the benches,
it’s in certain wall, you know, things. But I don’t, I don’t see people out and
doing it as, as much as I think I would like to see it interacted with. I did see
a couple of students sketching the other day, in from of the koi pond.
Umm, but, I think that’s, that’s about the extent. As students you just see
them doing it but you don’t get to interact with that kind of art, umm, per
se.
I: Definitely, definitely. Umm… so, going back to your major. Umm, how
does art relate to your future career? You talked about the film festival so
I’m kind of wondering, in terms of art, how does that relate to your future
plans?
P1: Well I chose Chinese because, umm, America has kind of a glass ceiling,
APPENDIX A
INTERVIEW TRANSCRIPTS
umm, uhh, how far, how big you can develop as a studio and film and
that kind of thing. So China is such a large market and Chinese in general
in the fact that, umm, Chinese is not just spoken in China. It’s spoken in
Singapore, Malaysia, Taiwan. Umm, all these other countries that kind of,
almost, really, compose all of Asia. So I think that being able to market
your media to that large demographic can put you in the position to be a
large studio umm, and then really bring that expansion back to the U.S. if
you so choose. So that’s kind of why I chose it. Umm, media and, you
know, the union of media and international business together, because,
um, I feel like it’s just where it needs to go in order to, to get as big as I
want it to get. I: Definitely. So, building on that can you think of any way art can be
worked into your classroom?
P1: How it can be worked into classroom...hmm, I think that if the students, I
mean I don’t know how the the administration would feel about this, but I
think if the students had the liberty to kind of, uh, do small pieces within
the classroom or you know kind of create something aesthetically
pleasing within the hallways, or something along those lines, it might uh,
kind of give the campus its own unique vibe. Um, just from my personal
experience I’ve, I’ve stayed in a lot of hostels and, and one of the ratings
that they give a hostel is on its, um, its character, its personal own uh, kind
of characteristics that make it unique and a lot of that has to do with the
aesthetics and the art that’s involved and I think that, um, having San
Diego state be both a highly um, scholarly campus and and very
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artistically and aesthetically pleasing is something that will draw a lot of
people in, you know? Like I’m looking at you right now and you have the
the light above your head and...um...the lamp thing, and I just think that,
you know, this is cool but that’s not everywhere, that’s just where you’re at
right now and that…
I: That’s my halo that’s above me. I’m just kidding. I’m just kidding.
P1: True. Why is it held up by Devil horns? Anyway. Um, (both laughing
together) anyway, it looks good on you.
I: That was good. That was good. Um, but in terms of the art, like, how could
it be integrated into your classes, like a field trip, an assignment something
that goes into the curriculum of what you’re studying a little bit?
P1: Uh, I mean that’s hard to say as a business major, I mean you kind of have
those two separations of right brain left brain to where you kind of don’t
think that those two go together. So it’s hard for me to say that art would
go into a business curriculum, it would go into um, ya know finance or
accounting you know those are very kind of uh left brain types of, types of
things, so, I guess it’s kind of a hard [for] me to to to kind of reiterate or to,
to speak on what could make that more artistic, uh, I just wouldn’t, I really
wouldn’t know where to begin.
I: Okay. So Arts Alive SDSU works on campus to ensure that there is art in
everyday life. Um, they painted the benches on campus and there is also
APPENDIX A
INTERVIEW TRANSCRIPTS
jewelry making on Thursdays at farmer’s market as well, um, so knowing
that what appeals to you about Arts Alive SDSU? Is it the connection with
art in a non-stuffier exactly like formal kind of manner, or is it the creative
things they do with the benches, uh, film festival for example. So um what
kinds of things appeal to you about Arts Alive [SDSU]?
P1: Um, I think that what appeals to me about Arts Alive [SDSU] is that, you
know, like I said, business related you don’t get that element of creativity
all the time and it’s nice to… be on campus and to walk by it and it’s kind
of like a breath of fresh air, you know, um, cause even though I’m business
oriented I’m I’m still into art in a sense with the media and um I just feel like
giving you that creative breath of fresh air to go and look at somebody
create something from a totally abstract idea and seeing that first hand is
really refreshing and, and to have it on campus is something that uh… I
think is really important and valuable um, to the students.
I: Definitely. So is there anything that keeps you from participating in Arts
Alive SDSU events? Like, or enjoying the art that they share?
P1: I mean I’ve heard about it but I feel like I’ve heard about it in whispers as
far as Arts Alive [SDSU] goes. Like, I mean I never really know what’s going
on, not just, not, I don’t want to specifically categorize it to Arts Alive
[SDSU] but really with a lot of different programs um but Arts Alive [SDSU]
more particularly because I, I think when I first got here I tried to sign up for
Arts Alive [SDSU] and I didn’t really hear anything about what they were
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trying to do so it would be nice to just get an email like this is what we
have updated for what we’re gonna do, we need people for this and
that. And I think it would be cool to you make those kind of connections in
the art department. Um… yeah but, like I feel like anytime Arts Alive [SDSU]
is doing something, like I think they just did a cooking thing if I’m not
mistaken… in the middle of the union and I don’t think anybody knew
about it till it actually happened. So, um, just kind of getting it out there
would be a lot better.
I: So what could someone say or show you to convince you go to an event
or enjoy the arts shared?
P1: I mean it would just have to be something I’m interested in. Like I’d love to
go sit at like like the cooking thing I just mentioned, I’d, I’d really
thoroughly enjoy just sitting there watching people cook and getting to
taste the food and yeah it was just an awesome experience and… you
know I’m not going to be interested in every single piece of… art
artistic thing they have coming out um...but I definitely would be more
inclined to go if I knew what they had going on. Um, yeah, I definitely be
more down to be like, yeah this is awesome, let me go do this on a Friday
afternoon after a long day of classes.
I: So is there anything else you’d like to add about Arts Alive [SDSU] or art in
general at SDSU?
APPENDIX A
INTERVIEW TRANSCRIPTS
P1: I’d like to see some of what, uh, the students create. I feel like… uh
sometimes I don’t feel like, I mean I know we have a lot of arts students
but I never really get to see where their art is displayed at or if I have I
haven’t noticed. Um...so I’d like to, you know, see them more at the
forefront. I mean I walk through the art, like I said I’m in the art building for
a class and… even in that building I don’t think I see that much of the
students’ art or their work being displayed. So just having it on display I
think would be a cool, uh, cool thing.
I: Okay. Well I really appreciate you taking the time to talk to me P1, uhh, I
seriously really do. Um, so I'll definitely take your suggestions and
consideration and share it with Arts Alive SDSU. Umm, I appreciate your
time, thank you, and umm, Happy St. Patrick’s Day. I hope you have a
good weekend. [Inaudible segment] Alright, thank you man.
P1: Alright. Did that record?
###END OF INTERVIEW###
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APPENDIX A INTERVIEW TRANSCRIPTS TRANSCRIPT TWO
College of Sciences
Interview Date: 22 March 2016
Name of Interviewer: Nicole Schneider
Name of Transcriber: Naseem Kasraee
Group: Carolina Martinez, Cesar Padilla, Jaclyn Murray, Kayla Williams, Ken
Priest, Naseem Kasraee, Nicole Schneider
Length of Interview: 4.49 minutes (attached to email)
I. So tell me a little about your major.
P1. Umm, I am in the psych major…I basically just learn about umm about the
mind and people’s behaviors. Ummmm I’m taking, right now, two psych
courses, psychology of personality and psych in infant child development.
And I want to be an occupational therapist, but in order to that I have to
take other classes like anatomy and physiology.
1. Okay great. What types of events, places, or experiences on campus do
you consider art?
P1. Umm… I think like the paintings in the library. There’s definitely a lot of
paintings on the walls and also…around school like the benches…are
painted. So that’s pretty artsy.
APPENDIX A
INTERVIEW TRANSCRIPTS
P1. That’s about it, yeah.
1. What interactions have you had with that art on campus?
P1. What’s that art?
1. With that art on campus.
P1. Ummmmm…not really much interaction I would say, just more like
observing and looking. Not much umm with the…art.
1. Okay. Are there any barriers?
P1. Ummmm I wouldn’t say barriers I would just say I don’t take the time to go
and just like appreciate it when it’s there just I’m so busy and stuff.
1. Going back to your major, how does art relate to your future career?
P1. I feel like you need to be creative in my career like you need to have
different creative ideas, especially with working with children and just like
a lot of arts and crafts and just be really artsy. So that’s how it relates to
like my future career.
1. Building on that, can you think of any ways art can be built into any of
your classes?
P1. Ummmm hmmmm…trying to think. Maybe more, I don’t how they would
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do that, but maybe more like creative like writing instead of just like
science papers all the time or just like ummm lets see like…my psychology
of children class we can talk about…like ummm… how it can be
incorporated with art and how it has to do with psychology but we never
really do anything with art.
1. Arts Alive SDSU works on campus to ensure that there is art in everyday life.
They paint benches on campus and there’s jewelry making at the farmers
market. What appeals to you most about Arts Alive?
P1. Ummmm…I think the people who are always…are they the people that stand in the middle of the school and like….do whatever they do...I haven’t like really watched them…I’ll admit I don’t really know how that art…I haven’t taken the time to actually like see what they’re doing and why that’s considered art. It’s just I don’t really know what they’re doing. 1. Okay. What keeping you from participating in Arts Alive SDSU or enjoying
the art they share?
P1. I feel like I’m always busy and stuff. I don’t really make time…so I’m like always in class always in a rush to get somewhere so just like I haven’t had any time but maybe if it was required for a class or something like that I would make time.
1. So if it was required, do du think that would convince you to go to an
event or enjoy the event?
2. P1. Yeah. Yeah definitely.
APPENDIX A INTERVIEW TRANSCRIPTS
1. Okay. And is there anything you would like to add about art or Arts Alive
SDSU?
P1. Ummm no. I just think that I need to be more educated on it. I just think
more people need to be educated on it. I definitely look forward to
learning more about it.
1. Okay. Thank you for your time!
P1. Yeah, no problem!
###END OF INTERVIEW###
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APPENDIX A INTERVIEW TRANSCRIPTS TRANSCRIPT THREE Kiana Majd
Megan Miller
Michael Liu
Josephine Villalta
Mallory Graber
Tori Pepperell
Melanie Arzouman
College of Engineering Interview
College from which student is enrolled: San Diego State University.
Date of interview: March 22, 2016.
Number of Attendees (if focus group): One.
Name of Interviewer: Melanie Arouzman.
Name of Transcriber(s): Kiana Majd, Josie Villata, Mallory Graber, Melanie
Arouzman, Megan Miller, and Michael Liu.
Length (Time) of Interview: 5:15.
Link to Interview on Google Hangout:
https://www.youtube.com/watch?v=c56O8mEixv0.
APPENDIX A INTERVIEW TRANSCRIPTS I: Hello! How are you?
P1: I’m Good! How are you?
I: I’m great [cross talk], so can you tell me a little bit about your major?
P1: Well, I’m a mechanical engineering major and essentially uh mechanical
engineers work on the design uhm the design of products and as well as
the design of processes and they deal with the testing of uhm products
and processing, so like manufacturing processes over like…you know uhm
products that you buy and you have (lips smack).
I: So, switching gears, what type of events, places, or experiences on
campus do you consider art?
P1: Uhmm…well I guess uhm we see (eee) every everyday you see the uhm
(lips smack) the benches on campus, with the art sign that said the uh or
with the art on it that says I you know I heart, I love you, or whatever or
they have the uhm different (lips smack), they have the different uhm
paintings on it, which I consider art, I guess uhm…you also see the, the
murals and there’s like a mural just going up in the library which…uhm I
would consider that art as well.
I: Have you had any interactions with this art on campus?
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P1: Uhmm, not directly, I mean I’ve I’ve seen people uhh do like
performances outside…and I’ve seen people painting and they had like
uhh shows for when the mural was done in the library but I haven’t really
had, you know direct contact or umm yeah a direct contact with art.
I: (Lips smack) so, going back to your major, does art relate to your future
career at all?
P1: Yah, actually art uh relates pretty directly to my career, I guess a career
path could take …uhm it’s it’s not art and design I aren’t that critical and
uhm majoring in mechanical engineering but once you get out in the
actual industry a lot of your…uhh a lot of your jobs can be in consumer
products and, in consumer products every, like, uhm, a lot of it is about
design and if you become a product designer, which a mechanical engineer could uhm…then it’s your whole job essentially.
I: So could you say that it could be beneficial if art would be worked into
your classes [inaudible segment]?
P1: Yah, no it definitely could because, uhm as of now a mechanical
engineering student here is basically just taught how to make something
and how to make something not fail…uhmso if you were taught ehh if you
had a design class that wasn’t based on building something it, it was
more based on designing what something looks like that would be really
APPENDIX A INTERVIEW TRANSCRIPTS
beneficial and be kinda [/kind of/] open doors for a product design
career rather than a straight, a straight mechanical engineering career.
I: So Arts Alive was the organization that painted the benches on campus
and had a jewelry making event at the farmer’s market, is there anything
about Arts Alive that appeals to you at SDSU (microphone rubbing)?
P1: Um, yeah I guess…I like seeing those things when I walk around so it
definitely appeals to me it kinda [/kind of/] gives life to the campus. I
mean, it would be boring if…there wasn't ya know people doing stuff out-
outside making art and uhm…and those type of things, I’m I guess I
haven’t been directly involved, uh, with it but it is like nice to see.
I: Is there anything that keeps you from participating in Arts Alive SDSU
events?
P1: (Lips smack) uhm, I guess (short pause), I guess, maybe, most importantly
is, uh, I'm kinda just I - I feel like out of the loop. I might get emails but I
might n-, just completely ignore them cause it seems like something that,
ya know, wouldn’t apply to me at all, but, uhm…but, yeah I guess its more
just you know the difference between uhm art and you know mechanical
engineering, my major, just it’s kinda so different where um committing to
something like that, uh an event like that might, you know, to me at least
seem like its uhm not a waste of time but just something completely
different than uhh what I’m normally focused on.
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I: (Lips smack) uhm so do you think anyone could say or show you (ss)
anything to convince you to go to an event or enjoy the art that was
shared?
P1: Yea (lips smack) I guess uhm if there were more events that were directed
at uhm product design or maybe like simplistic art maybe art basics rather
than you know maybe going to see an art show mmm or rr tee eh and
you know teaching someone the basics of what looks ?(gooder)?
together that might be important, uhm for me and might make me want
to go um maybe if I got emails through my department rather than just
the school wide email, emails because if it was from the M.E department it
might seem you know a little more applicable to me, maybe something
more worth while.
I: Great well thank you so much for your time Aaron.
P1: Yeah, no problem.
### END OF INTERVIEW ###
APPENDIX A INTERVIEW TRANSCRIPTS TRANSCRIPT FOUR College from which the student was enrolled: College of Education
Date of interview: March 18, 2016
Name of Interviewer: Delaney Heil
Name of Transcribers: Hilda Chang, Katherine Gilman, Wyatt Guina, Delaney
Heil, Stephen Keck, Ivan Zora
Length of Interview: 10 minutes, 11 seconds
Link to Interview on Google Hangout: http://youtu.be/pJbg_Rgr4NI
I: Yeah! Okay, awesome. So, um…
P1: Okay.
I: Thank you so much for meeting with me. Uh, my name is Delaney, uh, and
I’m working with a program at San Diego State, uh, focusing on art in
everyday life.
P1: (nods) Okay.
I: So, um, thank you for taking the time to talk with me, aha, um, I wanna
share some things with you, uh, sorry, excuse me, I want to share the things
you tell me about, uh, with the class that I’m in. Is-is that alright?
P1: Yes.
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I: Awesome. Um… so tell me a little bit about your major.
P1: Um, my major is, um, Child and Family Development, and I’m working on
getting a teaching credential.
I: Awesome.
P1: And what I like about my major is that we get a lot of hands-on
experience… and, um, [inaudible segment] with the opportunity to go
internships for work, and I really like it.
I: Cool! Uh, what are you, um, what kind of classes do you take?
P1: Umm, most of them are about just learning about theories of children…
umm… from zero months all the way to adolescence and, um… it
depends if you want to learn about older people; um, my focus is on the
child so… we do a lot of… um… volunteer work in the Children’s Center
here at State. And… um, we implement curriculum, and stuff like that’s
very… fun.
I: Very cool.
P1: And we learn lots of ideas.
APPENDIX A INTERVIEW TRANSCRIPTS
I: Awesome. That sounds really good; that sounds really, really cool. Um…
what, uh—
P1: And the opportunity to work with infants, which I had never done before
so it’s interesting.
I: You got to work with infants?
P1: Yes. I did Children’s Center here at State. (soft giggle)
I: Wow. That’s cool! That’s awesome. What, um, forgive me, what year are
you in?
P1: Uh, this is, next year is my last year, so technic— [inaudible segment] senior
next year.
I: [inaudible segment] Awesome. Congratulations; that’s going to be fun.
P1: Thank you.
I: Um… cool! So, uh, switching gears a little bit, what types of events, places
or experiences on campus do you consider art? And it could be—
P1: Art?
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I: Like, informal art beyond, uh, beyond the traditional sense of, like,
paintings in a gallery… um… just something that you consider art, um…
P1: I just feel like bringing in different people from different cultures. And that’s
something that SDSU does a lot; it has a lot of events with various… um…
parties or just get-together’s or reunions. I feel like that’s art, because you
learn from other people - other cultures.
I: Mhm.
P1: Um, also, um, we have like food fairs every other Thursday or something
like that—
I: Mhm.
P1: And I feel like, in a way, we get to learn from other people and I feel like
that’s art.
I: Yeah, yeah!
P1: And — And then we see it around on the benches, they also have them,
like, um, painted and with a message. And, I mean, it’s something that
everybody can look at in their spare time.
I: Yeah, oh yeah! The benches are great! Um...
APPENDIX A INTERVIEW TRANSCRIPTS
P1: Yeah…
I: Yeah, the murals are everywhere, there’s flyers, painted benches, those
are all really great… Um, so now, what kind of interactions have you had
with art on campus, would you say?
P1: With art, okay…?
I: Like, what-what inspires you to interact with art and are there any barriers,
by chance?
P1: I feel like... I mean, just people out there engaging you and telling you like,
“Oh, come over here”, “You wanna look at this?”, “You wanna try
something new?” Um, especially when we come back and we have that
welcome week... um... thing, they have a lot of events where we can
participate in, then they’re very inviting… So I feel like [inaudible segment]
are some of the things that we... we can, um, get ourselves involved in.
I: Mhm. Do you ever feel like there’s any barriers, um, to interacting with art?
Or do you think it’s pretty open?
P1: Here in school? Um, I feel like it’s very opened. Just because it’s very
diverse, so… I don’t see, like, any barriers.
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I: Mhm, yeah, cool! So, um, so now going back to your major, um, how —
how does art relate to your future career by chance? Like, thinking of art
in a tradi— in a non-traditional sense?
P1: I feel like art is just another way to say “creativity” and when you’re
working with children you have to be very creative, just because...
different learning styles. And you have to get creative with the way you
teach them and also to keep things fun and out-of-the-normal. And just
create an environment where they… don’t get bored. And just have to
be very creative.
I: Mhm, yeah! Oh, absolutely, I agree. Um... so, building on that, uh, can you
think of any way that art could be worked into your classes by chance?
Or, um, maybe as an assignment or a field trip? Like — like what do you
think?
P1: Uh, in terms of classrooms I feel like many times we... read stories, but I
think that it’s important also to bring those stories to life. Um, for example
we were learning about Ros-I-I- work at Rosa Parks Elementary.
I: Mhm.
P1: And we read, um, about her story, but we took it one step further and
they had… um... uh, art teacher come in and actually teach them some
APPENDIX A INTERVIEW TRANSCRIPTS
drama a-and acting skills and had them (indistinct noise in background)
act and-and, like, create a play of Rosa Park’s life so, that was very fun
and they really enjoyed it.
I: That’s awesome.
P1: And it’s different… yeah.
I: Cool! Cool, yeah… um... that’s really, really cool. That’s awesome. Um…
so Arts Alive SDSU, um, works on campus to ensure that art is in everyday
life. They painted the benches actually on campus and they have a, uh,
jewelry-making popup at-at the farmer’s market, um... So like what do you
think, um, what do you think appeals to you, uh, about Arts Alive SDSU?
(long pause) As far as like...
P1: What appeals to me?
I: Yeah, like, like a connection with art in a non-stuffy, like, formal manner, or
like, creating things, how, how does it appeal to you, personally?
P1: I just feel like when you’re having a bad day or something; for example,
the other day I was work, I was sitting on the bench and then it had a little
message on top of it, and it just made you think and analyze and, I don’t
know it just brightened, brightened up my day actually. Reading what
that art meant for them and how we interpret it, so. It, it...
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I: Yeah.
P1: I like, um, that art is very expressed here at, at SDSU.
I: Mhm. Now like, what keeps you from in, in some cases, what keeps you
from participating in Arts Alive events or enjoying the art they share? Like,
is it sometimes that you don’t, you don’t know about it, or you don’t see it,
maybe you don’t like it, like, what are, what are some things?
P1: I feel a lot of the times we don’t know about it, um... because we have
busy lives, and sometimes they’re handing out fliers and you don’t even
have time to pick up a flier. So I feel like, um, yeah it needs to be
promoted a little bit more like in multimedia because that’s where
everybody is. Um, so yes, I feel like one of the problems is that I don’t know
about it or I don’t hear about it (brief giggle) because I’m busy or
something.
I: Yeah. So what could someone say or show you to convince you, uh, to go
to an event or enjoy the art shared?
P1: Um... maybe just create, like, an event where you can bring, like, family
and friends and just... I don’t know, like a community event?
I: Mhm.
APPENDIX A INTERVIEW TRANSCRIPTS
P1: I think it’d be interesting; I mean, when I was a freshman I... I think there
was an event where they had, like, a-a fair and they create--they, they
provided us with, like, different materials and we got to create stuff and it
was really interesting and it was a family event, like, I bought [/brought/]
my family and they enjoyed it so...
I: Mhm.
P1: I think j-just opening it a little bit more for the community.
I: Yeah, that’d be cool. Now, like, if-if for example, like, let’s say that
somebody... uh, like, l-let’s say that there was a play going on, um, in the
theater…
P1: Mhm.
I: And... you know someone who’s trying to get your attention about it, like,
what would you literally have them say to convince you to go, even if it,
you know, might not be of interest to you; like, what-what could think, um,
they could say in order to, like, convince you, um...to do it.
P1: Umm... it’s free—no, I’m just kidding.
I: (Laughs)
P1: (Laughs)
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I: Yeah, that would be a pretty good convincing point. [cross talk]
P1: I'm kidding. Uh, I think... I -- I just feel like... maybe just creating, like,
something that would catch your attention, like, instead of just passing out
flyers, like, put up, uh, like, a small play or give us, like, a little...sneak peak
of what’s going--what’s it going to be; and that way it capture
[/captures/] our attention.
I: Mmm.
P1: ‘Cause a lot of times we’re just walking by and we don’t even notice
people passing out flyers or stuff like that.
I: Yeah… That’s a good idea.
P1: And it’ll be like a little sneak peek. (Giggles) (Inaudible)
I: Yeah! Very cool, very good. So... cool, is there anything else you’d like to
add about art or Arts Alive SDSU? Anything that’s impacted you
personally? Anything that you would like to share?
P1: Uh, I just feel like SDSU does a good job at promoting art. And-in-in any
way, just the way it’s set up with the pond and the trees; I think that’s a
way of art as well. And... like I told you about the benches? Eh, eh,
they’re, they’re really nice; I really like that. And, yeah that’s it. I feel like...
APPENDIX A INTERVIEW TRANSCRIPTS
um... I’ll look, I’ll pay more attention too (chuckles), now, when I see
people passing out flyers or stuff like that.
I: Mhm.
P1: Um, to be a little bit more involved
I: Awesome. Well, you’re all done! Thank you so much for your time. [cross
talk] I, I, really appreciate you talking with me. And I-I’m so glad that you
took out the time to talk with me. I really appreciate it.
P1: Ok thank you!
I: [inaudible segment] So much.
P1: [inaudible segment] Thank you! Have a [inaudible segment]
I: [inaudible segment] ok? Bye-bye, thank you.
### END OF INTERVIEW ###
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APPENDIX A INTERVIEW TRANSCRIPTS TRANSCRIPT FIVE College of Business
March 23, 2016
1 Attendee (Mario)
Interviewer: Megan Hyatt
Transcriber: Tatiana Rizo
6 minutes, 25 seconds
https://www.youtube.com/watch?v=_pj1bmulbVg
I: Alright, Mario, go ahead and tell me a little bit about your major. Like
what are you studying?
P1: Well currently, I’m a human resource major. Um. the classes that I’m
taking right now are organizational behavior, marketing, and um,
segment management. So basically those are, you know, the very first
upper division classes that I have to do. Um, you know, for my major
hopefully when I get out I want to either work in, um, you know, work as a
recruiter, you know, how the companies recruit people, or you know,
equal employment opportunities or maybe compensation packages. I
know there’s a lot, you know, to the major, and there’s a lot of different
areas that I could go into, but um, those are just kind of a primary roles
that I want to work in.
APPENDIX A INTERVIEW TRANSCRIPTS
I: Okay, awesome. Um. So your major, what types of events, places, or
experiences on campus, do you consider art?
P1: Um, well, aside from your traditional, kind of like, you know, art work on
paper, or maybe, you know, some of the art I do see on campus, might
be, you know, maybe murals. I walked around and seen a few sculptures.
But, besides that, um, I also consider music to be art. So, um, yeah I know
in the Student Union they’ll have people who are, you know, sometimes
playing out there, and it’s just always nice to go into the Student Union,
and you know, have a seat and listen to the music.
I: Yeah, definitely. I can agree with that. Uh, okay, okay. So kind of going
back to major. How do you think art relates to your future career, if it does
at all?
P1: Um, so, how does art relate to my major, was the question?
I: Yeah.
P1: Oh, um, well, you know, being a human resource, you know, major, I think,
you know, a way that something can be incorporated, um, you can look
at a, just at the very basic business function. So say, you know, maybe we
go to maybe an art gallery, um. Maybe, just, you know, take a field trip.
This is bad, can we redo this?
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I: It’s okay. That’s awesome.
P1: Um, yeah, it’s just because I have a lag. Like, there’s a lag, like, so where,
like, I don’t know what you’re saying, so I don’t know what you’re asking.
I: Okay, so, sorry about that. If you could think of any artwork being
incorporated in your future career. What do you think it could be, like,
how could it relate to human resources?
P1: Um, I think art can be incorporated into human resources you know
maybe as a, um, you know, maybe through recruitment events if you, or
say, like, in an art gallery or something like that or you could try to recruit
people just to maybe bring that art along. You know, kind of show them
what you guys are trying to do or you know, you’re at an art gallery,
you’re trying to sell other people’s art. You know, maybe you could bring
that art along. I think that’s a way you could attract new people or you
know maybe you could have a recruitment event, where you maybe
perhaps have a concert, and you know, try to draw people in.
I: Definitely. So Arts Alive SDSU works on campus to put art in everyday life.
They painted the benches on campus, there’s jewelry making at the
farmer’s market, so based on anything, would you know what Arts Alive
[inaudible segment]
P1: Could you repeat that?
APPENDIX A INTERVIEW TRANSCRIPTS
I: What appeals to you about Arts Alive SDSU events?
P1: What really appeals to me is, you know, to be able to kind of take a break
from school. I’m usually, you know, we’re students, we have jobs, we work
a lot, we have to focus on school. And I think what Arts Alive at SDSU offers
is, um, you know, um, just being able to take a break from you know our
busy lives. Uh, since it is at San Diego State where we all attend, um, it’s
always nice to be able to, like, I said before go to the Student Union have
a seat, take a look around the gardens, take a look around, see what
kind of artwork um you know San Diego State has to offer.
I: Yeah. So, what keeps you from participating in Arts Alive SDSU events, or
the art that they share?
P1: You know I just think some of it is not having enough time, because of my
busy work schedule and maybe different people maybe have the same
problem. Along with that maybe not hearing about the events you know
when they happen. I know sometimes there are like flyers or posters out
there but, um, you know, I think maybe if there was more of an emphasis
through like social media or something like that it would be easier to you
know, know when something is going on.
I: Oh definitely. That kind of I guess leads into my next question of what
could someone say or show you to convince you to go to an event? I
mean you kind of touched the concept, but I mean, if someone told you
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to come with them, would you go? Or what would it take for you to go to
a show or a concert?
P1: Um, I think that if a friend came up to me, and told me, you know hey you
should come check out this event it looks really cool looks like a lot of fun,
I’d be more inclined to go, um you know, just hearing about their
experiences and maybe you know if they had a good time why wouldn’t
you know why wouldn’t you want to go.
I: Yeah, I agree. So for my last question, Is there anything else that you would like to add about Arts Alive SDSU? P1: Uh, no, that’s all. I: Okay cool. That’s the end of the interview.
### END OF INTERVIEW ###
APPENDIX A INTERVIEW TRANSCRIPTS TRANSCRIPT SIX College of Health and Sciences
Interview Date: 17 March, 2016
Name of Interviewer: Natalia Xibille
Name of Transcriber: Elizabeth Bradford, Nikki Nguyen, David Chi, Arvin Yazdan,
Baylee Akins, Kaitlyn Renison and Arianna Rybkowksi
Group:
Elizabeth Bradford
Nikki Nguyen
David Chi
Arvin Yazdan
Baylee Akins
Natalia Xibille
Kaitlyn Renison
Arianna Rybkowski
Length of Interview: 8 Minutes and 34 Seconds
https://www.youtube.com/watch?v=h2zH-yRk7Q4
START INTERVIEW
I: Alright, so we are live, so just to start off the interview, um, I wanted to know, if
you could give me, uh, just a little bit about your major, what you’re studying.
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P1: Umm, I’m a nursing major, so basically I’m part of the school of nursing so I
(long pause) learn everything about nursing right now, like I’m going to hospitals
and stuff.
I: Okay, what kind of classes are you taking?
P1: Uuuuuumm, Fundamentals of Nursing, Physical Assessment, there’s also (long
pause) as well as some GE’s like history right now.
I: Well, very cool. So, switching gears...what type of events, places or
experiences on campus do you consider to be art?
P1: Wait, I’m sorry - what? Say that again? I: What types of events, places or experiences on campus do you consider to be
art?
P1: [Cross talk] ummmm…
I: [Cross talk] so it could…
P1: Oh yeah, go ahead.
I: It could be informal art such as, umm, you know, aside from the traditional art
gallery. It could be anything from like painted benches, to flyers, anything along
those lines that you would consider art?
APPENDIX A INTERVIEW TRANSCRIPTS
P1: Okay. Um definitely like the big concerts we hold … even like the open mics.
Um I’ve definitely, I’ve seen lots of cultural performances, such as like dancing
and stuff. Um and like the the, the uh benches like you said that was a good
example. Um I’ve seen (long pause) a picture of a mural somewhere, I haven’t
seen it actually on campus, but I know it’s somewhere. But yeah, stuff like that.
I: And (long pause) what interactions have you had with these forms of art? …
That you just explained … that you just [inaudible segment].
P1: Um, I’ve seen them around campus, I’ve attended a couple of things. Um I
haven’t partaken nor promoted per say, but I’ve gone and enjoyed them.
I: Which ones have you attended?
P1: Um I went to a jazz concert. I’ve been to a couple open mics … and then,
I’ve heard some of the concerts from outside the open air theater.
I: Okay so definitely, um, you know, art in motion seems to be the kind of …
P1: Yeah [cross talk] yeah definitely.
I: Alright, and um, so (long pause) what inspires you, or what, what motivated
you to partake in those, um, experiences and forms of art?
P1: Um, it just sort of matched with stuff I was interested in. Like I’m, I like music
so, a lot of stuff I go to is music oriented.
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I: Okay … and, what are some barriers you would say that you have when
participating in these events or that prevent you from par-participating in all the
events?
P1: Uhhh prevent me from participating in all the events… I guess if I’m not
familiar with some of the stuff that’s going on then, I’m not as inclined to uh be
interested.
I: Okay. Soo, going back to your major. How does art relate to your future
career? Um it could, once again in a nontraditional way, it could be, um, if
you’re making things with your hands or looking at a s-, like diagram or a
design? How, how would you relate it to your future career?
P1: Art and nursing… ummm.
I: *freezes on interviewer smiling*
P1: Well there definitely (long pause) as a therapy, I suppose? Like I know it’s
common for music therapy to be, um, implemented and I s-, maybe even like,
drawn, like art pfff art, like paintings and stuff? Possibly? Other than that I’m not
too sure.
I: Okay..Alright that’s perfect. Um.. so building on that...can you think of any way
that art could be worked into the classes you’re currently taking for your major?
APPENDIX A INTERVIEW TRANSCRIPTS
P1: Maybe uh like building off the, uh, music therapy, maybe a class that
discussed the benefits and just went into more detail about that kind of stuff.
I: Okay, so more theory based?
P1: Yeah.
I: Okay. Um, what about thing like assignments or field trips. Do you have any
other ideas?
P1: To um, to uh?
I: To incorporate art in. (video static)
P1: Ummm (long pause) maybe like a uh nursing, to a nursing museum maybe
there would be some interesting exhibits or something.
I: Okay. And so Arts Alive SDS... um, have you heard of Arts Alive SDSU?
P1: I have not, no.
I: Alright well, basically it's a program on campus that works to ensure that
there’s art in everyday life. So as I mentioned before you know, the murals, um,
the different pop-up events like jewelry making, things like that.
P1: Mhm (head shaking up and down)
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I: So, based on that broad concept…of the program, what about it appeals to
you?
P1: Uh, just the opportunity to get the people on campus involved, I suppose,
that’s kind of cool.
I: Okay. Alright, so, what keeps you from participating in Arts Alive SDSU events,
or enjoying the art they share?
P1: Not knowing about it, really.
I: Okay, so just… alright, lack of knowledge. Okay, um, but do you see these
events? Have you seen any events–
P1: I’ve seen, like, you know, snapchat stories…uh, but I haven’t necessarily seen
in person. Like, oh, that’s an Arts Alive event.
I: Mhm. Okay, so, knowledge, not, um, no visibility. But you have seen it in social
media, you mentioned?
P1: Yeah, yeah.
I: What forms of social media aside from snapchat?
P1: Mainly just snapchat, I’d say.
APPENDIX A INTERVIEW TRANSCRIPTS
I: Okay. And what kind of events have you seen on snapchat from Arts Alive
SDSU?
P1: Um…(sigh), “mmmif”… I know I’ve seen them, let me think.
I: Mhm.
P1: They host, they’re the ones who host some of the, uh, performances and stuff
in the, uh, theatre too right? Like, the Montezuma Hall...or no?
I: Um… I believe they do host some of those. They do a lot of events at the
farmers market, they... stuff like that.
P1: Oh, okay.
I: They did um, a giant puppet that was walking through there. They do a lot of
hands-on activity. Have you seen any of those on social media?
P1: Ummm, I guess I haven’t um, no.
I: Oh, okay. Alright. Perfect. So what could you say, what, what could someone
say or show you to convince you to go to an event, an event for Arts Alive SDSU.
P1: Uh, just let me know what (pause) kind of event it would be? And then yeah
if I’m interested I could definitely would go check it out.
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I: What kind of events would you be interested in attending?
P1: Uhmmm … That’s a good question. I’m usually kind of interested, I’m usually
pretty interested in a lot of art, stuff, so (long pause) maybe like a (long pause) a
(long pause) painting thing, or like... How do I explain this? Like you just show up,
you paint maybe part of like a larger mural everyone’s doing? Or... Uhhh maybe
impromptu like dance lessons for a quick flash mob or something? I don’t know.
I: Okay so hands on things?
P1: Yeah.
I: Alright … Okay well I think that’s it unless there’s anything else you’d like to
add?
P1: Uhh no!
I: [Inaudible segment] ...or for Arts Alive? No? Nothing else?
P1: Nope!
I: Alright well thank you so much for your time and I hope you have a nice day! It
was nice meeting you!
P1: Alright, thank you!
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APPENDIX A INTERVIEW TRANSCRIPTS TRANSCRIPT SEVEN
College from which student is enrolled: College of Business Administration
Date of interview: 3/18/16
Number of Attendees (if focus group): 1
Name of Interviewer: Mikaela Mikova
Name of Transcriber(s): Mikaela Mikova (00:00-06:13), Leo Sue Jane (06:14-11:19)
Length (Time) of Interview: 11:19
Link to Interview on Google Hangout:
https://www.youtube.com/watch?v=IZT6kJ-7-VI
I: Alright, hi!
P: Hi-
I: Okay S- (laughter)
P: (Laughter)
I: Alright, so tell me a little bit about your major.
P: Uhh, I'm in the business, uh, school of business. Um, my major is, uh, Business
Administration with an emphasis in management. Um... I don't know what
else to... It's about business (short laugh). Which includes accounting, uh,
APPENDIX A INTERVIEW TRANSCRIPTS
there's marketing… I think hospitality is another one, management, that
kind of thing.
I: Okay, so those are the different areas. Um, what kind of like specific classes
do you take?
P: Um, it's pretty w-… There's a wide range they give you… There's some
finance, um math is, is included in there too, um like sta- statistics and
things like that. There's marketing and then as you get in the higher
levels its like, uh, like right now I'm in an international business class.
There's a
lot of, uh, cultural and international classes to kind of get you to
understand that, you know, business is a global thing, which is kinda
[/kind of/] interesting. Um, there's some HR stuff you gotta learn, um... Uh,
I'm trying to think what else… Th- that's pretty much it. It's like all, all aspects.
I: Okay-
P: -Operations management too. That was… fun (laughter).
I: And uh, with all those different, uh, aspects, what kind of job or career does
that field… um, that major, lead into? P: Um, for me or in general? I: In general… [cross talk] or what you're in interested in.
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P: Well so, management is… you know, management of any business. It's kind
of why I choose it. It's uh... wide range of choices cause [/because/]
everything is a business, so you have that and then management;
everything needs some kind of management aspect. Um… So, that’s
kinda [/kind of/] why I choose it cause I'm still a little… umm…
undecided on what I wanna [/want to/] do so I figured it was a good
way to go. Which is true, it kinda [/kind of/] teaches you the ins and outs
of… of business and everything, you know. Everything needs management,
from budgeting… to, you know, marketing, all that stuff. So it's, it's pretty,
um… it's leaving a lot of options open which is cool.
I: Okay, cool. So, um, switching gears a little bit… Um, what types of events,
places or experiences on campus do you consider art?
P: Art, um, I would say... obviously anything in the arts department but also
probably music, um… dance, uh, theatre. Any sort of like singing, theatrical
performances, um… Even like design or like interior design… Um, I could see
architecture as being some k- form of art even though its a little bit more
engineering. Um, but any, any kind of design or... Uh, entertainment,
theatre, drawing, that kind of thing.
I: So, so all those that you mentioned and anything that would go beyond
the traditional type like, uh… a gallery experience or something like that.
You would count all those different things as art?
APPENDIX A INTERVIEW TRANSCRIPTS
P: Yeah, I see that as art. Yeah.
I: Okay… So um, what interactions have you had with, uh, art on campus?
P: Umm… I've been to… um, you know Darrel, so I've been to some his music,
um, when he was doing the performances they have like, uh, this all day
sort of electro- acoustic performance thing where everybody comes in and
just does something that’s related to, to their, um… their focus. And that,
that was pretty cool. Um… uhh, I haven't been to any like theatre
performances here. Um, I don't do a lot of stuff, you know, on campus. I
kind of go to school and go home to be honest, but um… yeah, I think
that was basically it. It was just the music stuff.
I: So you said that you just go to school and go home.
P: Mhm.
I: Um, what are the barriers that keep you from attending more events?
P: I don't have time. Work full-time and then, you know, after… after work I go
to class at night, and then after that it’s like I'm- it's nighttime. I just want to
go home and eat dinner and like go to bed.
I: (Laughter)
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P: So I really don't have time. I don't know how anyone has time (laughter).
But um, yeah then on the weekends, I don't- I don't really, I'm not super
involved with any of the um... um... art stuff, so I don't know what going on
here on the weekends… but…
I: Okay… Th- that's understandable… Um, so going back to your major, how
does art relate to your future career? And you can think of this in, in the
non-traditional way like making things with your hands or looking at the
design of something…
P: That's interesting. Um… hm… So I would say… uh- you know I'm not really
sure what my future career is, but I can see that management definitely
connects to… uh, the art field because every- like I said, everything is a
business. Everything needs some sort of management, so if you're, you
need to be able to manage, you know… your… the way you market
yourself, um supplies for your art, you know… um, where you're doing your
performances or showing your art. All that stuff is, is technically a business
and you can learn a lot of ways to manage it and ways to budget, um, in,
in the art classes- or in the, uh, business classes that, that they provide. So
yeah, I mean… I guess I could, you know, you could relate it to art in that
way, I guess.
I: And uh… For you, would you want to have like an artistic aspect of your
career in management?
APPENDIX A INTERVIEW TRANSCRIPTS
P: Um yeah. I mean that would be kinda... That would be interesting, I guess. I
really haven't, I haven't thought about what I wanna do really. But like I
could see owning like a little gallery here would be pretty cool. Um… um...
even, even like a coffee shop that, you know has little events like, you
know, musical performances or a gallery in the back and stuff like that. I
could see that, yeah. That would be fun-
I: That would- (noise interference)
P: -in this area.
I: -that would be very cool.
P: Yeah.
I: Alright, so building on that, can you think of any way that art could be
worked into your classes as an assignment or a project…
P: Um… Actually, I’m, uh, doing- So one of my… Um… It’s the upper, upper
division general ed requirements. It’s- it’s a women’s studies class. So, not
necessarily business but, but they, they tie in art, um, in this class cause we
have to do an interview with, uh, female relative then we have to write a
history like a short story of the relative mixed in with the history of the time
period. So it’s uh, I think- I see… Writing as art as well, so that’s kind of- if, if
we did more… Maybe…creative writing… Um, creative writing projects
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would be some kind of artistic expression. Um… tsk, I’m trying to think…
Business is not artsy, at all. You know, it’s kinda [/kind of/] dry, so… Uh, and
one of my classes we’re actually making a, a film. We have to make a
movie about, you know, some uh- using a creative concept and then
mixing in a different, um, country’s business values. So that’s kind of an
artistic expression right there, is doing a, a video. I don’t know how to
we’re gonna [/going to/] do it but, you know… we’ll find out (short
laugh)(pause).
I: Ok, so Arts Alive SDSU works on campus to ensure that there’s art in
everyday life. Umm, they painted the benches that are on, uh… on the
walk between Hepner Hall and Hardy Tower. And they also host a jewelry-
making booth at the farmers market on Thursday.
P: Nice.
I: Um, what appeals to you about Arts Alive SDSU?
P: I like that jewelry making idea. I had no idea. That’s, that’s cool. Umm…
tsk, it sounds fun. It sounds like um… if, you know, if I had like extra time,
that’d be something that I would definitely want to look into. It sounds
nice- Like, I think it’s important to, sort of, you know, the beautification of
the campus… It’s- it's important um… so it’s nice that they’re contributing
to that, um (long pause). Yeah, that’s exciting. I had no idea, I think they
APPENDIX A INTERVIEW TRANSCRIPTS
need to maybe widen their- their scope. I didn’t, I didn’t know anything
about it.
I: Heh heh, that’s funny. That- that was actually my next question that I was
gonna [/going to/] ask: what keeps you from participating in Arts Alive
SDSU events or enjoying the arts they share, and it’s because you don’t
see it-
P: (Laughter)
I: -and you don’t know enough about it.
P: No, I didn’t know about it. Maybe, I… I don’t know. Do they send emails
or something like that? I haven’t, I haven’t seen any emails… Umm… I
don’t really know about it. It’s interesting. Also the business, I feel like the
College of Business is kind of on the other side of campus from like, you
know… the arts stuff too, so we’re kind of far removed… in a sense.
I: Yeah, you guys are a bit… off (short laugh), off to the side- [crosstalk]
P: Way off… Ahah yeah.
I: So, so do you think if they did more things around the business area on
campus, would, would you take notice?
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P: Yeah, definitely… and, and it’s different because, you know… You have a
group of, you know… artistic people in the arts program and business
people aren’t necessarily gonna [/going to/] be the same people who
are gonna [/going to/] uh, you know, participate in that kind of stuff. But I
think it’s worthwhile to make it um… known, you know, and there’s a lot of
entrepreneur- cause the business program also has entrepreneur, um…
classes. So you have a lot of entrepreneurs that might be interested in, in
the arts aspect too. That’s a good idea. Make it known. Get it out
there.
I: Definitely. So what could someone say or show you to convince you to go
to an art event or enjoy the art shared?
P: Hmm… Um, I would say… it would have to be within the time frame that I
can go. It, you know… A lot of us would who work full-time. So it’s like,
Monday through Friday I’m not usually, um, available. U- unless it’s at night
when I’m taking classes, you know. So maybe if it was something going on
the weekends maybe, then I’d actually be able to go. But, a lot of times if
it conflicts with class then I’m probably not gonna [/going to/] go. You
know…
I: What’s interesting is, uh, Arts Alive actually has a gallery in Downtown… P: Oh.
APPENDIX A INTERVIEW TRANSCRIPTS
I: And a lot of students don’t know about that. But, I believe it’s in, in Balboa
Park. So…
P: Oh, that’s cool!
I: Would you consider attending that on the weekends or something?
P: Yeah, definitely… [noise interference] [inaudible segment]
I: Ok… (short laugh from both) [inaudible segment]
I: Um… So, is there anything, uh, you’d like to add about art or [noise
interference] Arts Alive, in general? [noise interference]
P: Mmm… no. I mean well, I’ll look it up now (laughter). Now that I know
about it, I didn’t know anything about it. So, um… yeah, it sounds
interesting.
I: Ok, well… um, thank you! I, I appreciate you participating in this interview
and, um, I guess we’re done!
P: Alright, thank you! See you later. I: Mhm, Bye! ### END OF INTERVIEW ###
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APPENDIX A INTERVIEW TRANSCRIPTS TRANSCRIPT EIGHT College of Engineering
March 24, 2016
Number of attendees: One
Interviewer: Jordan Wilkinson
Name of transcribers: Michele Chapman and Vanessa Berentsen
Length of interview: Eight minutes and forty-four seconds (0:8:38)
Link to interview: http://youtu.be/LdNuksszb5Q
Group: -
Alexis Evans-Bendel
Chandler Berke
Vanessa Berentsen
Anja Riedel
Michele Chapman
Jordan Wilkinson
Graciella Regua
I: All right so can you tell me a little bit about your major please?
PI: Uh yes I’m a mechanical engineer major. (Long pause)
I: K and uh what are you studying and what kinda [/kind of/] you know
what kinda [/kind of/] classes do you take? (short sniffle)
PI: So just a lot of math classes right now so like the calculus’s, calc
[/calculus/] 2, calc [/calculus/] 3 (claps once) uh [cross talk].
APPENDIX A INTERVIEW TRANSCRIPTS
I: Physics classes?
PI: Uh yeah uh physics uh 195 and 196 and there’s also some programming
classes like uh uh yeah just general programming.
I: OK. Uh what job or career field does this major lead to? (Long pause)
PI: Uh something dealing with (stomping noise) robotics. Hopefully maybe like
building robots of some sort. That’d be pretty cool.
I: That does sound really cool. OK so switching gears a little bit. What type of
events, places or experiences on SDSU campus do you consider art?
(Long pause)
PI: Like wha-where is art in SDSU is [cross talk]?
I: Yeah.
PI: OK uh [cross talk].
I: Anything formal. Anything you’ve noticed.
PI: Uh there’s always the, the benches. I see a bunch of benches with
different art on it. It’s like really random stuff like sometimes it’s just kind
of…like, I don’t know…abstract but then sometimes there’s a theme. Like
uh before… uh one of my classes last semester I’d always sit at like the
same Mario-themed bench. (Long Pause)
I: Hm.
PI: And then there’s, I’ve also seen, there’s a, there’s like a gallery down by
Arts and Letters that I’ve walked through. (Long pause)
I: That’s cool. Any uh, paintings or uh murals that you see? Flyers? Or…
PI: Um…no there’s just one occasion where there’s just a bunch of big
canvases on display. That’s-uh-I-just-uh looked through those but…I don’t
remember any murals. (Long pause)
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I: OK. So uh, what interactions have you had with that art on campus? You
know what, what inspired you to interact with it or to look at it [cross talk]?
Stuff like that.
PI: Uh well the art is just everywhere. Like on the benches so like you can’t
really ignore it. So…that’s all-like I’m always trying to be observant too so I
always just try to see…see what each bench has. (Long pause) [Cross
talk]
I: What kind of…yeah uh what kind of barriers might happen? Uh or what
things could block you from…you know experiencing art?
PI: What could block me from experiencing art? (Interviewer quietly says
“yeah”) (long pause) Uh…I don’t know I guess if there’s like a lack of art
then I can’t experience it or…or maybe if I don’t know where it is. Like I
don’t know I was told…I haven’t seen any murals and you’re asking about
those so…I don’t really know where to find the art I guess so that’d be the
barrier for…not being able to enjoy it.
I: OK so going back to your major, how does art relate to your future
career? (Long pause)
PI: Hm so I guess art is really anything anyone can create so…going to
mechanical engineering like that’s all about creating like robots or just
anything mechanical. So if you’re creating something then that’s just art in
its own sense. So whether it’s a robot or just anything you make that’s-
that’s your art.
I: OK.
PI: It doesn’t just have to be a painting or something. (Long pause)
APPENDIX A INTERVIEW TRANSCRIPTS
I: So building on that, can you think of any way that art could be worked
into some of your classes? You know physics, mathematics and uh
computer programming? Those kind of things?
PI: Hm yeah well generally those classes are pretty uh number-based and
they get a little stale that way. So it would be pretty cool to see maybe
like in a computer programming class if you have to program like a bunch
of numbers or something like that to…to correspond to make a big…art
piece or like a dr-uh…a drawing of some sort other than just like doing
algorithms and equations with numbers in the programs…That’d be a
pretty cool way to incorporate art. I: That would be really cool. Are there any field trips that you could
possibly take that would uh…help inspire art?
PI: Hm…I guess anywhere that just…maybe like where robots are even
being made cuz [/because/]…that’s just an art form in itself. Just the
building of something. And maybe like the assembly…of a robot [cross
talk] would be cool.
I: OK…yeah. Um so Arts Alive SDSU works on campus to ensure there is art in
everyday life. They painted those benches on campus and they also have
a jewelry making at the farmers market. So what kind of appeals to you
about Arts Alive SDSU?
PI: Hm. I guess what appeals is that they’re trying to it seems like show people
more art. Cause I think everyone has some sort of artistic-ness in them,
whether it's a little or a lot. And uh maybe they’re just trying ta [/to/] help
everyone find their own little art sense. (Long pause)
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I: Is there anything uh that you could create possibly that uh or any ideas of
things you could create that uh you know would appeal to that, to Arts
Alive SDSU?
PI: Anything that you could create?
I: Yeah.
PI: Uh. Nothing really comes to mind. Like uh.
I: That’s alright. [inaudible segment]. All right, we can move on to uh the
next question. Uh [background mumble] what keeps you from
participating in Arts Alive SDSU events or enjoying the art they share?
What things can prevent you from participating?
PI: Well I haven’t really even heard too much about Arts Alive. I didn't even
know that was a thing until just now in this interview. I didn't know where
the benches were painted from. I thought they were just random students.
So maybe like some sort of exposure, passing out flyers or something.
Maybe, maybe even a better way than passing out flyers, like maybe a
sign somewhere because I know when I get flyers handed to me I usually
just avoid those people. So maybe putting a sign somewhere would,
cause uh I generally read signs but I’m not really going to pick up every
flyer, so.
I: OK.
PI: So definitely [cross talk] just to be exposed more to Arts Alive would be a
cool, would be a cool thing. But I never even knew they existed.
I: So you kind of already led into the next question, which would be
PI: Oh.
APPENDIX A INTERVIEW TRANSCRIPTS
I: What could someone say or show you to convince you to go to an event
or enjoy the arts shared. So I know you said uh some sort of uh poster or
flyer type thing.
PI: Yeah.
I: Is there anything specific? [Cross talk]
PI: But on that poster like there has to be some pretty cool art on it itself.
Cause maybe I would, I would want like a little sneak peak of what I’m
gonna see like, so definitely not a plain poster or anything. I need to see
some art there.
I: So [cross talk] you need to see some art to convince you?
PI: Yeah. And maybe like, like, what kind of art it is too. Cause like art can
be in so many different forms and they’d have to grab me with that
too.
I: So is there anything you’d like to add about Arts Alive SDSU now that
you know a little bit about it that you've experienced it in a few ways even
though you didn't know what it was.
PI: Uh it must be a pretty cool program because I’ve really enjoyed the
benches that that have all those different kinds of designs and I feel like
they've changed too so like it seems like there’s always something new
going on there. But yeah, I think it would be cool to just see some other
events that they have going. Cause you even said something about like a
jewelry making, uh I haven’t, I haven’t even seen that on campus so. I
don't know, maybe I’m not looking in the right places or uh maybe I’m not
getting enough exposure, but it sounds like a cool program.
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I: Awesome, awesome. Well thank you for your input and thank you for your
time. And I hope you have a great day.
PI: Thanks, you too.
### END OF INTERVIEW ###
APPENDIX B MEETING NOTES
Meeting Date: 2/11/16
Meeting Start Time: 2 p.m.
Meeting End Time: 3 p.m.
Team Members Present: Kiana M., Michael L., Megan M., Josie V., Mallory
G., Melanie A.
Team Members Absent: Tori P.
Meeting Mode: face-to-face
Meeting Purpose: focus on RPIE and creating the problem statement
New Tasks, Who is Responsible, Deadlines: -PR Plan objectives, everyone brings ideas to the table
-Problem statement due on the 16th!
_____________________________________
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APPENDIX B MEETING NOTES
Meeting Date: 2/17/16
Meeting Start Time: 12 p.m.
Meeting End Time: 1:30 p.m.
Team Members Present: Kiana M., Michael L., Megan M., Josie V., Mallory
G., Melanie A.,
Team Members Partially Present:
Team Members Absent: Tori P.
Meeting Mode: face-to-face
Updates Since Last Meeting: Planning the PR plan objectives - at least two
people working on each objective
New Tasks, Who is Responsible, Deadlines: PR Plan objectives due on the
23rd
_____________________________________
APPENDIX B MEETING NOTES
Meeting Date: 2/24/16
Meeting Start Time: 1 p.m.
Meeting End Time: 2:30 p.m.
Team Members Present: Kiana M., Michael L., Megan M., Josie V., Mallory G.
Team Members Partially Present: Melanie A
Team Members Absent: Tori P.
Meeting Mode: face-to-face
Updates Since Last Meeting: need to fix up our PR objectives
New Tasks, Who is Responsible, Deadlines: start thinking about research
proposal
_____________________________________
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APPENDIX B MEETING NOTES
Meeting Date: 3/2/16
Meeting Start Time: 12 p.m.
Meeting End Time: 1:30 p.m.
Team Members Present: Kiana M., Michael L., Megan M., Josie V.., Melanie
A., Tori P.
Team Members Partially Present: Mallory G.
Team Members Absent:
Meeting Mode: face-to-face
Updates Since Last Meeting: need to wrap up the research proposal
New Tasks, Who is Responsible, Deadlines: research proposal due March
8!
_____________________________________
APPENDIX B MEETING NOTES
Meeting Date: 3/8/16
Meeting Start Time: 1 p.m.
Meeting End Time: 1:30 p.m.
Team Members Present: Kiana M., Michael L., Megan M., Mallory G.,
Melanie A., Tori P.
Team Members Partially Present:
Team Members Absent: Josie V.
Meeting Mode: face-to-face
Updates Since Last Meeting: we need to start focusing on the PR Plan
strategy and Tactics Proposal
New Tasks, Who is Responsible, Deadlines: PR Plan Strategy and Tactics in
about two weeks
-brainstorm events
_____________________________________
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APPENDIX B MEETING NOTES
Meeting Date: 3/16/16
Meeting Start Time: 1 p.m.
Meeting End Time: 2:30 p.m.
Team Members Present: Kiana M., Michael L., Megan M., Josie V., Mallory
G., Melanie A.
Team Members Partially Present:
Team Members Absent: Tori P.
Meeting Mode: face-to-face
Updates Since Last Meeting: we need to fix the research proposal
New Tasks, Who is Responsible, Deadlines: together craft a calendar of
events
_____________________________________
APPENDIX B MEETING NOTES
Meeting Date: 3/23/16
Meeting Start Time: 1 p.m.
Meeting End Time: 3 p.m.
Team Members Present: Kiana M., Michael L., Megan M., Josie V., Mallory
G., Melanie A.
Team Members Partially Present:
Team Members Absent: Tori P.
Meeting Mode: face-to-face
Updates Since Last Meeting: we interviewed an engineer student, Melanie
knew him and was the interviewer
New Tasks, Who is Responsible, Deadlines: everyone helps out listening to
the interview recording and typing out the transcript _____________________________________
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APPENDIX B MEETING NOTES
Meeting Date: 3/25/16
Meeting Start Time: 4 p.m.
Meeting End Time: 5 p.m.
Team Members Present: Michael L., Megan M.
Team Members Partially Present:
Team Members Absent: Josie V., Mallory G., Melanie A., Kiana M., Tori P.
Meeting Mode: face-to-face
Updates Since Last Meeting: we did not follow the exact transcript for the
interview assignment
New Tasks, Who is Responsible, Deadlines: Michael and Megan team up
to fix the format of the interview assignment
_____________________________________
APPENDIX B MEETING NOTES
Meeting Date: 4/6/16
Meeting Start Time: 1 p.m.
Meeting End Time: 2:30 p.m.
Team Members Present: Kiana M., Michael L., Megan M., Josie V., Mallory
G., Melanie A., Tori P.
Team Members Partially Present:
Team Members Absent:
Meeting Mode: face-to-face
Updates Since Last Meeting: discussion of the pre-survey
campaign results
New Tasks, Who is Responsibly, Deadlines: Split up sections of the book
and assign someone to each section
Mallory: Evaluation and recommendations
Michael and Josie: implementation, strategies and tactics, budget
Melanie: formative research
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APPENDIX B MEETING NOTES Megan: overall book format and editing, cover page, situational analysis
Kiana and Tori: intro and planning
Everyone: Appendix
_____________________________________
Meeting Date: 4/13/16
Meeting Start Time: 1:30pm
Meeting End Time: 2:30pm
Team Members Present: Kiana M., Michael L., Megan M., Josie V., Mallory
G., Melanie A., Tori P.
Team Members Partially Present:
Team Members Absent:
Meeting Mode: face-to-face
Updates Since Last Meeting:
APPENDIX B MEETING NOTES
New Tasks, Who is Responsibly, Deadlines: everyone is still working on
their section of the book and proof-reading other sections
_____________________________________
Meeting Date: 4/19/16
Meeting Start Time: 1 p.m.
Meeting End Time: 2 p.m.
Team Members Present: Kiana M., Michael L., Megan M., Josie V., Mallory
G., Melanie A., Tori P.
Team Members Partially Present:
Team Members Absent:
Meeting Mode: face-to-face
Updates Since Last Meeting:
New Tasks, Who is Responsible, Deadlines: everyone discusses and looks
through the examples of other books in the past - make sure we are following
the correct format and have all the necessary parts
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APPENDIX B MEETING NOTES
Meeting Date: 4/25/16
Meeting Start Time: 1:30 p.m.
Meeting End Time: 2:30 p.m.
Team Members Present: Kiana M., Michael L., Megan M., Josie V., Mallory
G., Melanie A.,
Team Members Partially Present:
Team Members Absent: Tori P.
Meeting Mode: face-to-face
New Tasks, Who is Responsibly, Deadlines: final touches on book -
organizing - everyone helps!! Book is due MAY 3!
_____________________________________
Meeting Date: 4/28/16
Meeting Start Time: 1pm
APPENDIX B MEETING NOTES
Meeting End Time: 2pm
Team Members Present: Kiana M., Michael L., Megan M., Josie V., Mallory
G., Melanie A., Tori P.
Team Members Partially Present:
Team Members Absent:
Meeting Mode: face-to-face
Updates Since Last Meeting:
New Tasks, Who is Responsible, Deadlines: putting all finishing touches on
the book, making sure everything is correct, proofreading each other’s work
_____________________________________
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APPENDIX B FLYERS
Arts Alive SDSU Homecoming Pop-Up Event
Co
me and have some competitive art fun and compete in a tournament!
When: Saturday, November 12th 2016
Where: Student Union
Time: 8:30 a.m. – 12 p.m.
APPENDIX B FLYERS
Arts Alive SDSU Special Surprise
Come to the farmer’s market for
a special surprise!
When: Thursday, March 9th 2017
Where: Farmer’s Market
Time: 12 p.m.
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APPENDIX B FLYERS
Arts Alive SDSU GREENFEST OPENER
COME and enjoy Greenfest
and see a special art surprise before the event starts!
When: Thursday, April 27th 2017
Where: Cal Coast Credit Union Open Air Theater
Time: 6:30 p.m. - 8:00 p.m.
APPENDIX C FLASH-MOB
Directions for Flash-Mob Event
SHIFT: Monday, March 9
DURATION: Monday, 12:00 p.m. to 1 p.m.
WHERE: Campanile Walkway, near Farmer’s Market
MATERIALS:
• T-Shirts
• Dancer
• Music
• Art’s Alive SDSU flags
DESCRIPTION: This impromptu flash-mob event is designed to draw the
attention of students to Arts Alive SDSU. Dancer’s, that we will obtain from the
School of Dance on campus, will pop-out from behind various objects and
corners in surprise dance. Our goal is to get students excited about the event
transpiring, so that they may Snapchat and post the flash-mob to their various
social media platforms in an attempt to maximize the awareness created.
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APPENDIX C FLASH-MOB
The Arts Program at SDSU is in for a Surprise
Media contact:
Lizbeth Persons Price, Public Affairs Specialist for the Arts
College of Professional Studies and Fine Arts
619-594-1175
News release
HOLD FOR RELEASE UNTIL [March 9, 2017] SAN DIEGO – What looked like a normal school day was met with a surprise
when the Arts Alive SDSU campaign launched a flash mob that nearly used the
whole campus as the stage for the performance.
“It took a lot of planning but we managed to pull it off,” said said Christianne
Penunuri, the communications manager for Arts Alive SDSU. “This took months of
planning, our students wanted to do something big so we thought of this and it
worked.”
MORE
APPENDIX C FLASH-MOB
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The students working on these planed months in advanced to surprise their
student community to show the power of what art can do. The goal of the flash
mob was to get Arts Alive SDSU more attention from the students.
The campaign hopes to create more buzz so the community can engage in Arts
Alive SDSU’s future events.
###
About Arts Alive SDSU
Arts Alive SDSU was launched in the fall of 2014 as an initiative to raise
awareness of the art programs at San Diego State University. Arts Alive SDSU’s
main goals are to broaden awareness of arts events and opportunities at
SDSU, increase attendance at SDSU arts events, expand academically
informed art-making opportunities, and integrate art events and art practices
into SDSU’s curriculum. Arts Alive SDSU is comprised of the School of Theatre,
Television and Film, School of Art and Design, School of Music and Dance, and
Creative Writing.
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APPENDIX C HOMECOMING POP-UP EVENT
Directions for Homecoming Pop-Up Event
SHIFT: Saturday, November 12
DURATION: Saturday, 8:30 a.m. to 12 p.m.
WHERE: Student union, top of the North stairs in the courtyard
MATERIALS:
• Assorted Felt Packs
• Puffy Paint
• Scissors
• Art’s Alive SDSU flags
DESCRIPTION: This event will overlap with the Homecoming 3k run so that there
will already be a good amount of traffic near the union. Volunteers that are
part of the Art’s Alive SDSU team will talk with the homecoming committee
that is already there helping to set up the run. The homecoming committee will
be there with tables and tablecloths that are available to us for use. Remember
that the pennant making is part of the student team challenge, when each
team is done making a pennant make sure that they are awarded the points for
the challenge. Once the event is over or when supplies run out please tear
down the booth and return all necessary materials to where they belong. Make
sure to get adequate photos to be able to post on social media.
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APPENDIX C GREENFEST CONCERT
Directions for Greenfest Concert Opening Event
SHIFT: Thursday, April 27, 2017
DURATION: Thursday, 6:30 p.m. to 8 p.m.
WHERE: Cal Coast Credit Union
MATERIALS:
• Any props the dancers may need
• Proper costumes for the performers
DESCRIPTION: As the opener for the concert, doors open at 7 for students to take
their seats. Everyone must meet back stage, please do not forget that the
performers must have their passes or else they will not be allowed in. Performers
should be ready on the stage for a run down at 6:30 before the guests are let
through the gate at 7. The show will promptly start at 7:15 and end at 8. After,
the performers may choose to stay or leave, if they choose to stay they must be
in the general audience section.
APPENDIX C GREENFEST CONCERT
SDSU Reinvents Art Experience Throughout its Campus
Media contact:
Lizbeth Persons Price, Public Affairs Specialist for the Arts
College of Professional Studies and Fine Arts
619-‐594-‐1175
News Release
HOLD FOR RELEASE UNTIL [August 22, 2016] SAN DIEGO – This upcoming school year, Arts Alive SDSU, a campaign aimed at providing
opportunities for students, faculty, and staff to engage in transformational arts interactions as
part of an arts-‐rich, robust educational experience, is back again with even more events that
will captivate their audiences in awe.
“We’re really excited that we get to have this campaign continue on from last year because it
was a huge success,” said Christianne Penunuri, the communications manager for Arts Alive
SDSU. “This year we will have new events that will be just as or even better than the ones we’ve
had in the previous year.”
MORE
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APPENDIX C GREENFEST CONCERT
222
This year the campaign is focusing its sight towards the students by teaming up
with Associated Students to further their art education by having the help of
student leaders.
With the help of Associated Students various committees such as the Greenlove
and Homecoming Commission, the events will get even more coverage by
having student leaders and their committee members advertise to their fellow
classmates.
A signature event that will be held is in collaboration with Greenfest, a weeklong
experience that teaches students about sustainability and how to be more
ecofriendly. Most notably the event will be during the concert portion of that
week.
The Arts Alive SDSU team hopes to expand academically informed art-making
opportunities at SDSU as well as broaden awareness of arts events and
opportunities at SDSU.
###
About Arts Alive SDSU
Arts Alive SDSU was launched in the fall of 2014 as an initiative to raise awareness
of the art programs at San Diego State University. Arts Alive SDSU’s main goals
are to broaden awareness of arts events and opportunities at SDSU, increase
APPENDIX C GREENFEST CONCERT
attendance at SDSU arts events, expand academically informed art-making
opportunities, and integrate art events and art practices into SDSU’s curriculum.
Arts Alive SDSU is comprised of the School of Theatre, Television and Film, School
of Art and Design, School of Music and Dance, and Creative Writing.
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