2016 Mobile Benchmark Report
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Transcript of 2016 Mobile Benchmark Report
Table of Contents ADOIIE
DIGITAL
INSIGHTS
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1. Smartphone visit growth offsets losses seen on desktop and tablet2. Mobile will overtake desktop in Ql 20183. iOS maintains steady traffic lead over Android4. iOS drives majority of revenue5. iOS drives majority of app usage6. In today
1s world of apps, you have to be the best to win7. Consumers less likely to install new apps8. Millennials install more apps than other age groups9. Over half of apps are used less than 10 times10. Apps must be useful, usable
1 and best-in-class to succeed11. Mobile payment methods haven't taken hold
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2 I Mobile will overtake desktop in Q1 2018 ADOIIE
DIGITAL
INSIGHTS
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60%
40%
20%
0%
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MOBILE TO OVERTAKE
DESKTOP IN Ql 2018
••••••••••••,_ DESKTOP•••••••
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..:...:..:.,.;;.,-;...;.....,.; ............... ...-�-��':""':'-:-:*······· ••••••••• • ••••• MOBILE
Ql 2015 Ql 2016 Ql 2017
��:,_ SHARE OF TRAFFIC BY DEVICE (US) ,�s,'."'n
SOURCE: ADOBE ANALYTICS
*AVERAGE OF FINANCE, M&E, TRAVEL, SHOPPING, AND AUTOMOTIVE
Ql 2018
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App Launch Growth by Industry and Device ADOIIE
DIGITAL
INSIGHTS
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02 2015
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Q3 04 012016
AVERAGE SMARTPHONE APP LAUNCH GROWTH (US) SOURCE: AD03E ANALYTICS
40%
Q2 10%
Q2 2015 Q3
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G4 Ql 2016
AVERAGE TABLET APP LAUNCH GROWTH (US) SOURCE: ADOBE A\JALYTICS
Q2
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Share of Traffic by Industry ADOIIE
DIGITAL
INSIGHTS
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43%
38%
33%
28% 27% 25%
31%
17% 19%
Q2 2015 Q2 2016
77% 75%
64% 60%
Q2 2015 Q22016
M[DIA &. AUTOMOTI\/[ TRAV[L SI IOPPl��G tlNAl'JC[ SI IOPPli'JC AUTOMOTIV[ TRAV[L M[[)IA Ix
ENTERTAl�JME\JT EI\JTERT /\IN MENT
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SfV1ARTPHONE SHARE OF TRAFFIC BY INDUSTRY (US) SOURCE: ADOBE ANALYTICS
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U(l!IU
._,., DESKTOP SHARE OF TRAFFIC BY INDUSTRY (US) SOURC[ ADOO[ AI\ALYTICS
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