2016 Media Kit v042216 - WordPress.com...central Centennial Citizen, Englewood Herald, Littleton...

2-15-16

303-566-4100

Me aKitColoradoCommunityMedia.com

Includes South Platte Edition

ColoradoCommunityMedia.com | 303-566-4100 2-15-16 | 2

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Highlands Ranch | Corporate Offi ce9137 Ridgeline Blvd., Ste. 210Highlands Ranch, CO 80129

Centennial7315 S. Revere Pkwy., Ste. 603Centennial, CO 80112

Golden722 Washington Ave., Unit 210Golden, CO 80401

Westminster8753 Yates Dr., Ste. 200Westminster, CO 80031

Jerry HealeyOwner/Publisher

[email protected]

Welcome to Colorado Community Media

You’re local. We’re local...really local.

In fact, we publish 16 local newspapers in the metro Denver suburbs. To us, local is big.

At Colorado Community Media, we believe that city news, high school sports, public events, history and culture all contribute to the identity of a community. Local newspapers are still the single best source for bringingthat all together.

We also believe that healthy businesses, like yours, are the pulse of a community, so we want to provide you with valuable, local advertising options.

We can help you cast your advertising net as large or small as you need. We off er print options, digital options, counsel on how to create a successful campaign and free ad design services.

We love to help businesses, like yours, grow and become a successful part of a local community.

Because to us, local is big.

Start your campaign today withColorado Community Media.

Call us at 303-566-4100.

Ann HealeyExecutive Editor

[email protected]

Erin AddenbrookeAdvertising/Major Accounts/Classifi ed Manager

[email protected]

Chris RotarSouth Metro Editor

[email protected]

Glenn WallaceNorth/West Metro Editor

[email protected]

Scott AndrewsProduction/Marketing Manager

[email protected]

Audrey BrooksBusiness Manager

[email protected]

Shari MartinezCirculation Manager

[email protected]

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ColoradoCommunityMedia.com | 303-566-4100 2-15-16 | 3market

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ColoradoSprings

ColoradoSprings

DenverDenver

Monument

Castle Rock

Roxborough Park

Castle Pines

Elizabeth

ParkerHighlands Ranch

Lone Tree

Centennial

Lakewood

Westminster

Golden Wheat Ridge

EnglewoodLittleton

Northglenn

Thornton

Brighton

Monument

Castle Rock

Roxborough Park

Castle Pines

Elizabeth


Lone Tree

Centennial

Lakewood

ArvadaArvada

AuroraAurora

BoulderBoulder

FranktownFranktown

LarkspurLarkspur

KiowaKiowa

ElbertElbert

Commerce CityCommerce City

Westminster

Golden Wheat Ridge

EnglewoodLittleton

Northglenn

Thornton

Brighton

470

225

25

24

25

36

76

86

285

70

70

DenverInternational

Airport

Reaching more than 152,000 Colorado households

43%of readers keep their

newspaper for 10+ days

69%of readers believe the paper

provides valuable local advertising

84%of readers look forward to

reading the local newspaper

92%of readers fi nd their local

newspaper to be informative

48%of readers do not have a home

subscription to a daily newspaper

2012 survey conducted by theNational Newspaper Association

We have theaudience you’re

looking for.

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ColoradoCommunityMedia.com | 303-566-4100 2-15-16 | 4market

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Arvada $65,942

Household IncomemedianCommunity

EducationMasters + | Bachelors | Associates / Some College Primary Ages

11.67% | 22.47% | 34.98%35–44: 13.37%45–54: 16.37%55–64: 13.42%

GrowthOver past 5-10 years

4.19%

Castle Rock $85,461 11.44% | 33.15% | 33.50%25–34: 13.96%35–44: 19.00%45–54: 14.14%

138.48%

Centennial $87,007 19.82% | 34.45% | 27.89%35–44: 13.60%45–54: 17.83%55–64: 14.71%

1.82%

Elbert County $78,958 9.59% | 19.64% | 35.66%35–44: 14.06%45–54: 22.01%55–64: 16.20%

16.17%

Englewood $42,416 9.21% | 20.59% | 27.24%25–34: 18.78%35–44: 13.83%45–54: 15.61%

4.64%

Golden $53,896 21.00% | 30.08% | 29.67%25–34: 13.79%35–44: 13.63%45–54: 13.89%

9.95%

Highlands Ranch $100,593 21.86% | 38.83% | 26.41%25–34: 11.07%35–44: 19.30%45–54: 16.86%

36.35%

Lakewood $52,960 11.39% | 24.21% | 28.54%25–34: 14.28%35–44: 12.77%45–54: 15.28%

0.80%

Littleton $54,512 14.75% | 27.31% | 31.31%35–44: 12.90%45–54: 16.22%55–64: 13.02%

3.46%

Lone Tree $108,190 21.11% | 37.86% | 27.81%35–44: 15.59%45–54: 18.48%55–64: 13.74%

109.69%

Northglenn $52,093 4.46% | 11.69% | 32.14%25–34: 16.61%35–44: 13.20%45–54: 13.41%

13.35%

Parker $88,644 13.02% | 35.12% | 34.60%25–34: 13.68%35–44: 20.33%45–54: 14.55%

92.28%

Thornton $65,578 7.63% | 18.83% | 30.72%25–34: 16.55%35–44: 16.09%45–54: 13.13%

44.17%

Westminster $61,936 11.80% | 21.28% | 29.94%25–34: 16.18%35–44: 14.24%45–54: 15.35%

5.13%

Wheat Ridge $47,014 9.39% | 18.05% | 29.95%35–44: 12.23%45–54: 16.11%55–64: 13.64%

-8.35%

demographics

Source: U.S. Census, 2012

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ColoradoCommunityMedia.com | 303-566-4100 2-15-16 | 5print

design

Fully customized format to fi t your needs

Directly target your promotion to one or all of our communities

Print, insert and distribution assistance

Free Design service

16 Community NewspapersReaching suburbs across Colorado’s Front Range

Zoned packages to target your audience Receive online exposure for just $10

Special Sections and Events Inserts, Impact Notes and Direct Mail

More than 20 opportunities annually

Reach event and topic-specifi c audiences

Topics range from events to education to special interest

Medical & Wellness DirectoryFebruary 2016

Golden GuideMarch 2016

Spring Home & GardenApril 2016

Best of the BestJune 2016

Local Community FestivalsJuly-September 2015

Local Professionals GuideSeptember 2015

Breast Cancer AwarenessOctober 2015

Hometown HolidaysNovember 2015

School Quarterly SectionsAdams 12 Five Star JournalJeff co Schools Quarterly

Ask your marketing consultant for a complete list of special section and event advertising opportunities.

A suite of full color print options

Full color always included

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A Special Supplement of

ColoradoCommunityMedia.com

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ColoradoCommunityMedia.comColoradoCommunityMedia.com

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A supplement of

Colorado Comm

unity Media

and Direct Mail

per week - see details on page 11

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HouseholdsNorth Zone – Price Group 1 Zip Codes Delivery Publication Day

distribution

* Denotes Legal Publications

Arvada Press 35,400 80002, 80003, 80004, 80005, 80007 ThursdayFree

FridayCentennial Citizen 12,500 80112, 80122 Free

Castle Rock / Pines News-Press 18,400 80104, 80108, 80109 ThursdayFree

Douglas County News-Press * 1,100 80104, 80108, 80109, 80116, 80118, 80135 ThursdayMailed

Elbert County News * 585 80107, 80117 ThursdayMailed

Englewood Herald * 500 80110, 80113 FridayMailed

3,000 80401, 80403 ThursdayMailed

Highlands Ranch Herald 27,800 80126, 80129, 80130 ThursdayFree

Lakewood Sentinel 15,000 80226, 80228 ThursdayFree

Lone Tree Voice 5,450 80124 ThursdayFree

Northglenn-Thornton Sentinel * 2,600 80221, 80229, 80233, 80241, 80260 ThursdayMailed

Parker Chronicle 21,050 80134, 80138 FridayFree

Thursday

Westminster Window * ThursdayMailed80021, 80030, 80031, 80221, 80234, 802602,200

80033, 80034Wheat Ridge Transcript * ThursdayMailed1,700

Golden Transcript *

Mailed

Free By Mail

80120, 80121, 80123, 80128

80123

2,500

2,500

Littleton Independent *

South Platte Independent

HouseholdsCentral Zone – Price Group 2 Zip Codes Delivery Publication Day

HouseholdsSouth Zone – Price Group 2 Zip Codes Delivery Publication Day

HouseholdsEast Zone – Price Group 3 Zip Codes Delivery Publication Day

HouseholdsWest Zone – Price Group 3 Zip Codes Delivery Publication Day

HouseholdsNorthwest Zone – Price Group 4 Zip Codes Delivery Publication Day

HouseholdsSouth Central Zone – Price Group 4 Zip Codes Delivery Publication Day

Thursday

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distribution area

DenverDenver

Castle Rock

Roxborough Park

Castle Pines

Elizabeth


Lone Tree

Centennial

Lakewood

Westminster

Golden Wheat Ridge

EnglewoodLittleton

Northglenn

Thornton

Brighton

Castle Rock

Roxborough Park

Castle Pines

Elizabeth


Lone Tree

Centennial

Lakewood

ArvadaArvada

AuroraAurora

BoulderBoulder

FranktownFranktown

LarkspurLarkspur

KiowaKiowa

ElbertElbert

Commerce CityCommerce City

Westminster

Golden Wheat Ridge

EnglewoodLittleton

Northglenn

Thornton

Brighton

470

225

25

25

36

76

86

285

70

70

DenverInternational

Airport

north

central

southeast

westnorthwest

south central

AdvertisingZones

See page 8 for Zone details

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design

let your true colors shine full color included with every print ad purchase

advertising zones

central Centennial Citizen, Englewood Herald, Littleton Independent (includes South Platte Edition) south Castle Pines News-Press, Castle Rock News-Press, Douglas County News-Press2PriceGroup

north Northglenn-Thornton Sentinel, Westminster Window1PriceGroup

northwest Arvada Press south central Highlands Ranch Herald, Lone Tree Voice4PriceGroup

east Elbert County News, Parker Chronicle west Golden Transcript, Lakewood Sentinel, Wheat Ridge Transcript3PriceGroup

See page 7 for Zone Map

print ratesPrice Group Ad Size Open Rate 6 Weeks 13 Weeks(consecutive)

13 Weeks(non consecutive) 26 Weeks 52 Weeks

90 Day Agreements Annual AgreementsAll rates are per zone, per week

118

189

307

504

144

231

378

621

164

265

434

715

265

434

715

1,184

825

1,414

2,430

4,197

154

249

408

671

188

306

502

828

215

351

577

954

351

577

954

1,582

1,246

2,066

3,435

5,717

168

272

445

734

205

334

549

906

235

383

631

1,044

383

631

1,044

1,732

1,362

2,264

3,764

6,265

119

196

329

558

144

239

404

688

164

274

464

792

266

449

766

1,312

935

1,600

2,752

4,737

187

304

498

822

229

373

614

1,015

262

429

707

1,170

429

707

1,170

1,941

1,526

2,536

4,219

7,023

290

475

783

1,297

356

585

967

1,603

409

673

1,114

1,848

673

1,114

1,848

3,072

2,415

4,016

6,687

11,135

1/8 Page

1/4 Page

1/2 Page

Full Page

1/8 Page

1/4 Page

1/2 Page

Full Page

1/8 Page

1/4 Page

1/2 Page

Full Page

1/8 Page

1/4 Page

1/2 Page

Full Page

1/8 Page

1/4 Page

1/2 Page

Full Page

$

$

$

$

$

$

$

$

$

$

$

$

$

$

$

$

$

$

$

$

save 59%

ALLZONES

All discounts from thesingle zone rate

Multi-ZoneDiscounts!

Buy 2 to 3 zonessave 11%

Buy 4 to 7 zonessave 22%

Includes Online Exposure

1PriceGroup

2PriceGroup

4PriceGroup

3PriceGroup

Buy Douglas Combo(South, East & South Central)

save 30%

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1 column: 1.57" | 2 columns: 3.31" | 3 columns: 5.04" | 4 columns: 6.78" | 5 columns: 8.51" | 6 columns: 10.25"

Colorado Community Media (CCM) cannot be held responsible for the quality of reproduction if these specifi cations are not followed. Ads received after deadline may not publish in the desired issue. CCM will not be held responsible for changes the CCM creative department has to make to get fi les ready for press.

Half Page V3 col (5.04”) x 16.5”

Half Page H6 col (10.25”) x 8”

Quarter Page V3 col (5.04”) x 8”

Quarter Page H6 col (10.25”) x 4”

Eighth Page V3 col (5.04”) x 4”

Eighth Page H6 col (10.25”) x 2”

V

HV

HV

H

Media & File SubmissionCCM can accept your ads via the following methods and formats: Email (max. size 20 MB) USB Flash Drive CD, DVD

print specifi cations

Send Word, Publisher, Excel, Powerpoint, JPEG, TIFF, Flash, GIF, BMP, Corel Draw or Freehand fi les as press-ready ad fi les

Use RGB, Index or Spot images for your color graphics Use images pulled off the Internet Use rich-black for black text Use less than 10 point font size for color or reverse type Send your PDF fi le with bleeds, crop or registration marks

do not Submit a PDF fi le created with the PDF/X-1a:2001 preset Use CMYK images for your color graphics Use images that are 300 ppi Create your fi le to the exact size of your ad Use vector-based art Use 100% black for black text

do

Full Page6 col (10.25”) x 16.5”

Design your advertising campaign to beas colorful as you are!All Colorado Community Media print publications include full color at no additional charge to you! Any supplied spot colors are processed in a CMYK workfl ow.

Need design assistance? Our award-winning on site agency is here to help!See page 13 for details.

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P&D, Preprint, Impact Notes and Direct Mail

ordering and deliveryInserts must be ordered a minimum of 14 days prior to publication date; exact insert dimensions and page count are needed at time of order. Inserts to be designed and/or produced by CCM must be ordered a minimum of 21 calendar days prior to publication. Impact notes must be ordered a minimum of 21 days prior to publication date. All inserts must be delivered no later than 10 calendar days prior to publication date; no inserts should be delivered earlier than 3 weeks prior to publication date; early deliveries require advanced approval and are subject to storage fees. Deliveries can be made Monday through Friday, 7:00 a.m. to 4:00 p.m.; no weekend deliveries accepted. All inserts must be boxed or in pallets and must be labeled with publication name, date and quantity shipped; all shipments require a bill of lading to include publication name, date and quantity shipped. Delivery Address: Colorado Community Media c/o Signature Off set, 224 Commerce St., Broomfi eld, CO 80020. Directions are available by calling 303-777-1036.

print and deliver rates We print and insert. All prices per thousand piecesProduct Size 10,000 25,000 100,000 150,000

29.00

40.00

54.00

30.00

42.00

55.00

35.00

45.00

57.00

40.00

55.00

59.00

45.00

65.00

69.00

65.00

75.00

100.00

5.5 x 8.5

8.5 x 11

10 x 10

$

$

$

50,000 75,000

Halfsheet

Standard

Oversize

Halfsheet and Standard are printed on 60# gloss; Oversize is printed on 50# gloss. All prices include 4 color on both sides.Advertisers can take advantage of lower prices by printing a larger quantity and inserting over multiple dates in partial increments.

impact note ratesProduct 10,000 20,000 50,000 150,000

40.0043.5047.0050.5054.0057.50$

75,000 100,000

3x3 coated

Other custom solutions including die cuts at custom prices.

preprint rates You print. We insert. direct mailTab Pages Open Rate

45.00

50.50

56.50

65.00

74.75

86.00

99.00

113.75

7.50

Single Sheet

4 pages

8 pages

12 to 16 pages

20 to 24 pages

28 to 32 pages

36 to 40 pages

44 to 48 pages

Each addl. 4 pages add:

$

$

$

$

$

$

$

$

$

Quantity Discounts: 50,000 = 2.5% | 100,000 = 5.0% | 150,000 = 7.5%

Postcards

Plastic Postcards

Magazines

Brochures

Tabloid Sections

Broadsheet Sections

Call to start receiving our

triple benefi ts today!Erin Addenbrooke | 303-5

66-4074 | [email protected]

Print & Onlineincluded with Each Ad

Every ad placed in one or all of

our 23 community papers is also

placed online and on

ShopLocalColorado.com.

That’s three placements all in

one price.

Micro-Local Targeting

along the Front Range

Our papers offer up to three times

the readership in suburban Denver

communities than that of the daily

paper and allow you to pinpoint the

exact neighborhoods of your target

audience.

Triple Benefi t when Placing Ads with

You read that correctly!

Find our media kit at

Ads placed by agencies on behalf of their clients e

njoy a 15% commission.

15% Commission

PRSRT STDUS Postage

PAIDDenver, COPermit 573

Call to start receiving our

triple benefi ts today!Erin Addenbrooke | 303-5

66-4074 | [email protected]

Print & Onlineincluded with Each Ad

Every ad placed in one or all of

our 23 community papers is also

placed online and on

ShopLocalColorado.com.

That’s three placements all in

one price.

Micro-Local Targeting

along the Front Range

Our papers offer up to three times

the readership in suburban Denver

communities than that of the daily

paper and allow you to pinpoint the

exact neighborhoods of your target

audience.

You read that correctly!

Find our media kit at

Ads placed by agencies on behalf of their clients e

njoy a 15% commission.

15% Commission

Micro-LocalAdvertisingThe New Big Bang for Your Buck

Print and Online: We Build Brands at the Zip Code Level

Multiple sizes available per product. Ask your marketing consultant for a custom direct mail quote.

Samples Product

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ColoradoCommunityMedia.com | 303-566-4100 2-15-16 | 11digital

Expand your reach with digital

ArvadaPress.com | CastlePinesNewsPress.net | CastleRockNewsPress.net | CentennialCitizen.net | DouglasCountyNewsPress.net

ElbertCountyNews.net | EnglewoodHerald.net | GoldenTranscript.net | HighlandsRanchHerald.net | LakewoodSentinel.com

LittletonIndependent.net | LoneTreeVoice.net | Northglenn-ThorntonSentinel.com | ParkerChronicle.net

SouthPlatteIndependent.net | WestminsterWindow.com | WheatRidgeTranscript.com

Every Print Ad Is Now Digitally Supercharged. When you advertise in any of our newspapers, your ad also appears on our websites in digital form. Currently, over 100,000 visitors come to our websites every month seeing about 250,000 of our pages. Your ad is now seen on those pages on a rotating basis.

With ShopLocalColorado…

ColoradoCommunityMedia.com

ShopLocalColorado.com Additional DigitalOpportunities

Banner ads

Custom email campaigns

Mobile Phone Visibility

Search & Site Retargeting

Google AdWords

Sponsored News Story and Professional News StoryWriting Assistance

Reputation Managementand Visibility

Follow Local (social media boosting)

17 CommunityWebsites

Working for you 24/7/365

Reach highly engaged visitors

Innovative and eff ective advertising options

Viewers will see your ad, company description, contact info, map,and social media links.

Your ad links back to your website, increasing your company’s organic search results.

Your business will be in a directory searchable by company name, industry keywords and more.

Your ad keywords are maximized for SEO to be found by all major search engines.

Your ad can be uploaded to Facebook with just one click of a button. Increase the power of your advertisement by sharing it with your followers.

Consumers can download your coupon to their smart phones and/or go to them via our website.

Includes a monthly statistics report complete with metrics and analytics to show you how your online ad is performing.

only$10 /wk

with your printad purchase

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ColoradoCommunityMedia.com | 303-566-4100 2-15-16 | 12digital

Product Rates

digital ratesDigital

Discounts!$10/week

$90/month

ShopLocalColorado.comWhen you advertise in any of our newspapers, your ad also appears on our websites in digital form (on a rotaing basis) currently reaching over 100,000 monthly visitors.

$159/month

Reputation Management & VisibilityFind out which search engines, local review sites and web directories have listings for your business, as well as which ones are missing and/or wrong. See how your business’ search results compare to your competitors and all reviews of your business.

Mobile Phone Visibility45% of all searches are made from a mobile device. Make it easy for potential customers to connect with you with a mobile friendly site that matches the look/feel of your existing site.

$149/time

$99/month12x contract

Sponsored News Story / Press ReleaseNews stories will appear on our community websites and on ColoradoNewsLink.com and is guaranteed to be seen by our newsroom. News stories are keyword maximized and can be professionally written for an additional fee.

Custom Email CampaignsQuickly reach your target markets with an interactive message! Through effi cient use of email marketing, you can retain current clients while also targeting new markets.

Banner AdsAdvertise your business or service on any of our 17 community news sites and link directly to your website. Choose from: Home Page Pop-up, Leaderboard, Medium Rectangle, or Square.

$150/monthper website

$1,100$1,900$38 cpm$37 cpm$36 cpm$35 cpm

0 - 25k 25,001 - 50k 50,001 - 400k 400,001 - 500k 500,001 - 750k 750,001 +

Rates varyAsk for details

Search & Site RetargetingReach out to untapped markets by using visitor’s search history to predict his or her interests. Eff ortlessly reach customers that have previously searched for similar product or service keywords.

Buy 4 or moredigital products

Buy any digital product with

purchase of print

or

save 10%

Buy 2 to 3digital products

save 5%

All discounts from thesingle product rate

Rates varyAsk for details

Google AdWordsBe seen by customers searching on Google for the things you off er, and only pay when they click to visit your website or call.

Home Page Pop-up550 x 480 px

Square250 x 250 px

Medium Rectangle300 x 250 px

Medium Rectangle

Leaderboard728 x 90 px

Leaderboard

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ColoradoCommunityMedia.com | 303-566-4100 2-15-16 | 13design

Build a Powerful Campaign5 tips on how to deliver your message eff ectively and concisely.

1 2 3 4 5

When you look at a well-designed ad, there is usually one dominant feature to catch your eye. It could be the headline or the picture. And while it might be tempting to throw in a little starburst, be careful how you use it. When you emphasize everything, you emphasize nothing.

Your computer may come with hundreds of fonts, but that doesn’t mean you have to use them all. The best ad designs stick with one, maybe two fonts. Equally important is the design of text blocks. Avoid small and condensed type and keep your message concise. If readers can’t easily read it, they won’t.

Don’t feel compelled to fi ll every inch of space with copy, images, logos, or specials off ers. A dense blob of type and pictures can look unattractive and turn readers away. An open and airy design is inviting and friendly.

The purpose of images is to help draw attention to your message. That’s not to say that a plumber has to show faucets or that a dentist has to show teeth. Be creative! That plumber could, for instance, show Niagara Falls and that dentist could focus on smiles.

You have aroused the readers’ interest, now you have to let them know whom to buy it from and how. Don’t confuse call-to-action with an oversized name, address and phone number. Give the reader clear instructions on how they can take advantage of your product or service.

Use a dominate headline or image

Limit fonts and make your text easy-to-read

Remember to leave white space

Use relevant illustrations and images

Don’t forget your logo and acall-to-action

free designservices

Build a Powerful Campaign5 tips on how to deliver your message eff ectively and concisely.

free designservices

Design done rightOur award-winning on site agency allows us to create all of your advertising in one step at no additional cost to you. From ad design and speciality print jobs to online marketing and everything in between, we’ve got you covered.

No need to spend additional marking dollars with an outside agency, we are your one stop shop for all of your local advertising and marketing needs.

Schedule a marketing session with one of our designers today and see how we can help your business grow.Advertising

Award Winner

2016 Media Kit v042216 - WordPress.com...central Centennial Citizen, Englewood Herald, Littleton...

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