2016 MEDIA KIT - The Oregon Wine Experience ... The 2016 Oregon Wine Experience will take place from

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Transcript of 2016 MEDIA KIT - The Oregon Wine Experience ... The 2016 Oregon Wine Experience will take place from

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    2 0 1 6 M E D I A K I T

    Introduct ion- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -1

    Event Calendar- - - - - - - - - - - - - - - - - - - - - - - - - - -2 -3

    Judges- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -4

    Media Exposure- - - - - - - - - - - - - - - - - - - - - - - - - -5

    Stats & Media- - - - - - - - - - - - - - - - - - - - - - - - - - - - -6

    The Cause - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -7

    Things to Do- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -8

    Contacts - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -9

    Join the Par ty - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -10

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    www.theoregonwineexperience.com

    2600 Siskiyou Blvd., Suite 100 Medford, OR 97504 541-789-5025 foundationinfo@asante.org

    Chloe - Children’s Miracle Network Champion

    You won’t want to miss this party!

    Each August, thousands of people gather for one of the biggest celebrations in Oregon. Oregon Wine Experience® is a week-long destination event full of great wine, delicious food, entertainment, and above all – fun!

    We’re happy to announce more than 50 wineries will participate in this year’s Oregon Wine Experience®, providing the perfect opportunity for guests to experience the vastness of our region’s excellent wines.

    Southern Oregon wineries continue to produce great wines. Our wineries are garnering national and international attention; see the February 2016 Wine Enthusiast “10 Best Wine Travel Destinations.” For those familiar with the region, this comes as no surprise. A diversity of micro-climates and variance in soil type gives growers the opportunity to have variety and quality. Long hours of sun, cool nights and warm days, moderate annual precipitation, and well-draining soil ensures superior fruit for producing complex wines of over 70 varietals.

    As you explore this exciting area you will discover some of the captivating perks of Southern Oregon. Known for its incredible scenic beauty Southern Oregon also attracts guests for the nationally acclaimed Oregon Shakespeare Center and the Britt Music Festival. Crater Lake National Park, the world renowned Rogue and Umpqua Rivers, the Oregon Caves, fertile valleys and forested hillsides provide the backdrop to 120 vineyards and wineries. The pleasant and peaceful tasting rooms, breathtaking views, and friendly staff create an atmosphere that is one-of-a-kind!

    In 2015, Oregon Wine Experience® raised over half a million dollars and 100% of those proceeds went to Asante Foundation’s Children’s Miracle Network and other Asante healthcare programs.

    2016 Oregon Wine Experience® – Calendar of Events Highlights of this year’s event include the following:

    • Oregon Wine Competition®, August 6th & 7th, with two judging panels composed of noted wine professionals and wine writers.

    • Oregon Wine University, August 12th to August 26th, several classes for our guests to choose from including the “Riedel Wine Glass Seminar” and “New World versus Old World”, wine and food pairings and some new concepts.

    • Medal Celebration, Wednesday, August 24th, announcing and honoring the medal winning wines and wineries.

    • Ultimate Vintner Dinners, Thursday August 25th and Friday August 26th, participating wineries and restaurants host small groups of our guests for the ultimate wine and culinary experience. Our guests are still telling their friends the Ultimate Vintner Dinner they attended was the best.

    • Barrel Auction, Friday, August 26th, a select group of wineries will be offering guests wine tastings directly from the barrel, and later they will have the chance to bid on a variety of custom crush and wine futures.

    • Miracle Auction and Salmon Bake, Saturday, August 27th, featuring the medal winning wines, a salmon bake dinner, silent and live auctions, plus live music and dancing!

    • Grand Tasting, Sunday, August 28th, a chance for the public to sample all the amazing wines from Southern Oregon, and enjoy great food and music.

    join the party

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    The 2016 Oregon Wine Experience will take place from Saturday, August 6th - through Sunday, August 28th, with the main events focused the week of August 22-28th. The event includes the Oregon Wine Competition, Medal Celebration, the Miracle Auction & Salmon Bake, Barrel Auction, Grand Tasting and Oregon Wine University (OWU) Discover Series Sensory Classes. Additional OWU classes will be held at various locations around the valley in the weeks prior to the main events. Please note that 100% of the proceeds from the event go to benefit Asante Foundation and Children’s Miracle Network. Unless otherwise notes, all of this year’s events will be held on the grounds of Bigham Knoll Campus in Jacksonville.

    Saturday, August 6, 2016 Oregon Wine University: Why You Like the Wines You Like Time: 6:30 pm Location: Southern Oregon University Main Campus

    Sunday, August 7, 2016 Oregon Wine University: Food & Wine w/Chef Mario Chavez Time: 4:00 pm Location: Onyx Restaurant at The Nunan Estate

    Saturday & Sunday, August 6-7, 2016 Oregon Wine Competition this year’s wine competition will be held a few weeks before the main events. Time: 9:00 am – 4:00 pm Location: Bigham Knoll classrooms Private function, no public

    Friday, August 12, 2016 Oregon Wine University 25 Things You Thought You Knew About Wine Time: 5:30 pm Location: Josephine Community Library

    Saturday, August 13, 2016 Oregon Wine University Brush Strokes in the Vines Time: 11:00 am Location: Serra Vineyards

    Sunday, August 14, 2016 Oregon Wine University Pairing Wine & Cheese to Please Time: 11:00 am Location: EdenVale Winery

    Saturday, August 20, 2016 Oregon Wine University Hospitality Class Time: 11:00 am Location: Southern Oregon University Main Campus

    Sunday, August 21, 2016 Oregon Wine University The Power of Cabernet Sauvignon: An Exploration of Oregon & Washington Terroir Time: 11:00 am Location: Kriselle Cellars

    Sunday, August 21, 2016 Oregon Wine University: Southern Oregon vs The Old World Time: 6:00 pm Location: Tent at Bigham Knoll

    Tuesday, August 23, 2016 Oregon Wine University: Wine 101 Time: 6:00 pm Location: Tent at Bigham Knoll Estimated Attendance: 75-100

    Wednesday, August 24, 2015 Medal Celebration Time: 6:00 pm – 9:00 pm Location: Tent at Bigham Knoll Estimated Attendance: 300-400 Description: Upscale event to announce medal winners, 99 Pieces of Art on the Wall, and will include moderate to heavy appetizers paired with wine.

    Thursday, August 25, 2016 Oregon Wine University: Riedel Glass Seminar Time: 6:00 pm Location: Tent at Bigham Knoll Estimated Attendance: 75-100

    Ultimate Vintner Dinners Time: 6:00 pm Location: Various wineries around the region Estimated Attendance: 10-40 per location Description: Intimate, one-of-a-kind dinners with vintners as they open their homes, wineries, vineyards and cellars to dinner guests.

    Friday, August 26, 2016 Founders’ Barrel Auction Time: 12:00 pm - 5:00 pm Location: Tent at Bigham Knoll Description: This event provides guests the opportunity to taste extraordinary wines directly from the barrel and bid on those wine futures. The event alos includes an upscale lunch, live music & entertainment. Estimated Attendance: 150-200

    Ultimate Vintner Dinners Time: 6:00 pm Location: Various wineries around the region Estimated Attendance: 10-40 per location Description: Intimate, one-of-a-kind dinners with vintners as they open their homes, wineries, vineyards and cellars to dinner guests.

    Saturday, August 27, 2016 Miracle Auction and Salmon Bake Time: 4:30 pm – 10:30 pm Location: Tent and Ballroom at Bigham Knoll Estimated Attendance: 400-500 Description: Event will include an auction preview, wine tasting, elaborate salmon bake and dinner, silent auction, live auction, music and dancing.

    Sunday, August 28, 2016 Grand Tasting Time: 2:00 pm – 5:00 pm Location: Tent at Bigham Knoll Estimated Attendance: 500-600 Description: Event features wine tasting provided by 60+ wineries, various food items, and musical entertainment.

    event calendar

  • T H E O R E G O N W I N E E X P E R I E N C E SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY

    AUGUST 2016

    1 2 3 4 5 JUDGES JET BOAT TRIP

    6 OREGON WINE COMPETITION Time: 9:00 am – 4:00 pm Location: Bigham Knoll classrooms Private function, no public

    OREGON WINE UNIVERSITY Why You Like the Wines You Like Time: 6:30 pm Location: Southern Oregon University Main Campus

    7 OREGON WINE COMPETITION Time: 9:00 am – 4:00 pm Location: Bigham Knoll classrooms Private function, no public

    OREGON WINE UNIVERSITY Food & Wine w/Chef Mario Chavez Time: 4:00 pm Location: Onyx Restaurant at The Nunan Estate

    JUDGES FORUM

    8 9 10 11 12

    OREGON WINE UNIVERSITY 25 Things You Thought You Knew About Wine Time: 5:30 pm Location: Josephine Community Library

    13 OREGON WINE UNIVERSITY Brush Strokes in the Vines Time: 11:00 am Location: Serra Vineyards

    14 OREGON WINE UNIVERSITY Pairing Wine & Cheese to Please Time: 11:00 am Location: EdenVale Winery

    15 16 17 18 19 20 OREGON WINE UNIVERSITY Hospitality Class Time: 11:00 am Location: Southern Oregon University Main