2016Media KitAdvertising Guidelines and Sponsorship Opportunities

We are the PhillyDMA(Philadelphia Direct Marketing Association)Your personal connection to everything that’s happening in direct marketing in the Greater Philadelphia area and beyond. Our region is a hotbed of direct response creativity and innovation and home to thousands of the nation’s best-known direct marketers, agencies, creative talents, and suppliers.

We provide many opportunities for organizations to advertise in our monthly publications (digital), our printed quarterly Direct Views Magazine and on our social sites. We have special sponsorship opportunities during monthly educational and networking events as well as prime sponsorship opportunities at Premier events such as The Benjamin Franklin Awards, Holiday Gathering and Annual Golf Classic.

Ready to Get Exposure For Your Business?

Jeff Timinski – jtiminski@duplionline.com John Caliendo – JohnC@bradleygraphics.net

info@phillydma.org • 484-388-4393

Advertising Opportunities – Print

Direct Views (printed 4 x per year)

Position Specs 1 Time 2 Times 10% off

3 Times 15% off

4 Times 20% off

Back Cover 7 1/2 " x 9 1/2" $800 $1,440 $2,040 $2,560

Inside Front 7 1/2 " x 9 1/2" $780 $1,404 $1,989 $2,496

Full Page 7 1/2 " x 9 1/2" $640 $1,152 $1,632 $2,048

2/3 Page 4 7/8" x 9 1/2" $480 $864 $1,224 $1,536

1/2 Page 7 1/2" x 5" $500 $900 $1,275 $1,600

1/3 Page Horizontal 4 7/8" x 5" $280 $504 $714 $896

Vertical 2 5/16” x 9 1/2” $280 $504 $714 $896

1/6 Page Horizontal 4 7/8" x 2 1/2"" $200 $360 $510 $640

Vertical 2 5/16” x 5” $200 $360 $510 $640

Business Card 2” x 3 ½” $75 $135 $191 $240

Insert Size and format determines price TBD TBD TBD TBD

Benny Awards Winners Booklet

Position Specs Rates

Back Inside Cover 5” x 8” $575

Full Page 5” x 8” $500

1/2 Page 5” x 4” $375

1/4 Page 2 ½ “ x 4” $200

Business Card 2” x 3 ½” $50

Advertising Opportunities – Digital

Philadelphia Express (Digital Quarterly Newsletter)

Type Specs 1 Time 2 Times 10% off

3 Times 15% off

4 Times 20% off

Masthead Sponsor

690 x 250 pxAbove content $210 378 $536 $672

Full-Width Ad 690 x 250 pxBelow content $175 $315 $446 $560

Half-Width Ad 345 x 250 pxBelow content $95 $171 $242 $304

Member Connections Your branded content with clickable links in our pre-formatted email template

Specs Cost

• Email copy (suggested 300 words max)• Two email subject lines for use in two email blasts• Company logo (jpg or png)• Links to website or other content

$400

Discounts

applied for

multi-placement

phillyDMA.org Site

Position Specs 3 Month 6 Month 12 Month

Rotating banner ad on home page, clickable

Horizontal banner 980 x 245 px $300 $540 $850

Rotating side column ad or logo on all pages, clickable

Left side-bar box below menu 210 x 210 px $350 $590 $950

phillyDMA EXPRESS E-Newsletter The phillyDMA EXPRESS is the association’s monthly e-newsletter, delivered via email to over 1,200 recipients. It has an above industry average open rate of 20% and click through rate of 3%

phillyDMA EXPRESS issues contain:

• Links to articles on marketing trends • Industry news • Recent event recaps • Upcoming events • Member-centric content • Opportunities for sponsor-provided

content

Advertising Opportunities

• Masthead Sponsor • Full-width Ad (690px x 250px) • Half-width Ad (345px x 250px)

• Sponsor-provided article / content

Member Connections Emails

• Your branded content (with clickable links) in our pre-formatted email template

• Will reblast with updated subject line for no added cost

• Content also published on Member Connections page of www.phillydma.org with links to your website/content

• Post-campaign report of email open and click-through rates

Direct Views

Direct Views is the only publication of its kind in the tri-state Greater Philadelphia region (Eastern PA, Southern New Jersey and Northern Delaware). There are four publications per calendar year. Editorial & advertising deadline is 30 days prior to publication.

• A phillyDMA publication — annual circulation of 3,000• Produced in print and mailed to members• Published on phillydma.org and can be downloaded to share • Issues cover industry news, trends, regional activities, industry events • Columns by industry leaders and cutting-edge innovators • Corporate, media, agency, and production profiles • Coordinates with www.phillydma.org

The Benjamin Franklin Awards for Marketing Excellence – known also as “The Bennys” are the PhillyDMA’s premier event. For one night in the Spring we celebrate the previous year’s most creative, most responsive, most ingenious and most excellent marketing efforts. The Benny Winners Booklet is a multipage nicely produced full-color keepsake that showcases all the Winners work as well as honorable mentions. It is distributed to all Benny Award attendees and many participants take several copies back with them for “bragging” rights and posterity. Additional copies are distributed at member events following the award ceremony. These booklets definitely have a very good extended shelf life.

Benny Awards Winners Booklet

This is a great opportunity to have your business, agency or services highlighted along with this prestigious event. There are several Benny sponsorship opportunities which are announced closer to the event that include advertising in the Benny Winners Book as well as standalone ad options as well.

phillyDMA.org

Our phillyDMA member website. The hub of activity for all that is happening.

• Covers industry news, trends, regional activities, and event calendar • Corporate, media, agency, and production profiles • Coordinates with Direct Views Magazine • Prominent placement on home page

Rotating Homepage Website Banner: Dimensions: 980 x 245 Rotating Side Column Ad or Logo: Dimensions 210 x 210

Sponsorship Opportunities

Event/Networking Program Sponsorships Sponsor one of our educational programs or a networking event (e.g. happy hours, fundraisers) • Your name and logo in all pre-event and on-site marketing • Visibility on phillydma.org and event registration page • Mention of your company and a thank you during opening and

closing remarks • Sponsor provided signage at event • Facebook and LinkedIn post

Additional branding opportunities available; contact us for more details

Event Sponorship Opportunities

Networking / Educational Events 1 Event 2 Events

Exclusive Program Sponsor $800 $1280

Single Program Sponsor $375 $600

Sponsorship Opportunities

phillyDMA Corporate Sponsor – $2,800 • Rotating banner in PhillyDMA website (12 Months) • Logo in PhillyDMA email “sponsor” footer (12 Months) • Half page ad in Direct Views (3 issues minimum) • Special Member Connections email (with clickable links to your site) x2 • Post on PhillyDMA FB and LinkedIn acknowledging sponsorship • Opportunity to do a promoted webinar on a specific topic – not overt sales • 1 Free Pass to Holiday Party and the Benny’s • Additional 10% off sponsorship packages for Benny Awards sponsorship

phillyDMA Elite Sponsor – $6,000 • Rotating banner in PhillyDMA website (12 Months) • Logo in PhillyDMA email “sponsor” footer (12 Months) • Full page ad in Direct Views (4 issues minimum) • Special Member Connections email (with clickable links to your site) x2 • 2 Posts on PhillyDMA FB and LinkedIn acknowledging sponsorship –

additional sponsor developed content posted on our FB and LinkedIn • Opportunity to do a promoted webinar on a specific topic – not overt sales • Two Free Passes to Holiday Party and the Benny’s • One free golfer and a Hole Sponsorship at the PhillyDMA outing • Additional 20% off sponsorship packages for Benny Awards sponsorship