2016 inclusive design workshop 100116a

© 2016 IBM Corporation

Hello!Inclusive Design Thinking | IBM Accessibility

Moe Kraft | Erich ManserOctober 1, 2016

© 2016 IBM Corporation 2

Empathy Icebreaker

Alarm Clock


Empathy Icebreaker instructions:

Take 2 minutes and design an Alarm Clock.

Let’s share our designs.


Empathy Icebreaker – new constraint

Now, Take 2 minutes and design an alarm clock for a person who is deaf.

Let’s share our designs.


IBM Design Thinking


What is design?


Design is intent

Design is the intent behind an outcome.


Outcomes that help people

Human-centered outcomes require empathy for the people you serve.


Empathy Icebreaker #2

Low Vision Goggles


Empathy Exercise #2 - Instructions

• Break into groups of 2 or 3• Take a pair of the low-vision

goggles• Use your phone or borrow a

phone• Assistance by anyone in your

group is fine & encouraged.


Building Empathy / The Challenge

1. Take a photograph of something in the room.

2. Share that photograph on social media. Feel free to tag us on Twitter!

#a11ydesign | @moekraft | @ibmaccess- OR- @erichmanser


Phone may have been difficult to view



What is an inclusive persona?


Persona example

Has color blindness


What is an Empathy Map?


An empathy map identifies what a user says, thinks, does & feels

QuotesWhat do they say or need to say to others? How do they likely express themselves?

Expectations & ReactionsWhat do they think about the situation? What is their worldview?

ActionsWhat do they do to get their job done?

ValuesHow does this person feel about their job?


Empathy Map

• Please break into groups of 2 or 3 people.

• Draw a persona• Give that persona a disability• Identify what your persona

says, thinks, does and feels


Empathy Map

Think back to the goggle exercise and remember what you thought, said, felt, and did. Put these down on your empathy maps.


Empathy Map Ground Rules

1. Write before you talk.

2. There are no bad ideas.

3. Stay focused on your users.

4. Everyone participates.

5. Stay engaged.

2016 inclusive design workshop 100116a

Design

Transcript of 2016 inclusive design workshop 100116a