Digital Technology at MiaDouglas HegleyDirector of Media and Technology

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Thomas Struth “Audience 1 (Galleria Dell Accademia), Florenz”, 2010.51.2, Minneapolis Institute of Art

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artsmia.org

Douglas Hegley

Director of Media and Technology

Minneapolis Institute of Art

@dhegley

http://www.slideshare.net/dhegley

Image Soure: http://static.comicvine.com/uploads/original/11113/111131358/3367143-road-runner3.jpg

Psychology? This digital strategy needs some serious

analysis.

Museums People

Technology Leadership

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ThingsSafe

StudiedShared

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Wonder&

Awe

“ … experiences of awe redefine the self …”

ConnectionEmpathyCooperationSharingGiving

From “Why do We Experience Awe?” New York Times, May 22, 2015

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What about Digital?

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Digital Storytelling

Image Source: http://wheatoncollege.edu/digital-storytelling/files/2012/04/2012-04-03_Digital-Storytelling_no-text-1024x528.png

Using digital technology to do a deeply human act: tell a good story

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Effective Storytelling Deepens Engagement

“… storytelling is a powerful way to connect with visitors. When we tell the story of a work of art, it creates personal, emotional and memorable pathways to meaning.”

- Kris Wetterlund, from “If You Can't See It Don't Say It: A New Approach to Interpretive Writing”Image Source: https://aobpv2dqiek1gwxxe3svfwlr-wpengine.netdna-ssl.com/wp-content/uploads/2016/03/Shiseido_MuseumHack_Jan14-48.jpg

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Language processing

Language comprehension

Smells

Emotions

Emotional reactions

Memories

Motor cortex Visual Images

Your Brain on Facts Your Brain on Stories

Human beings prefer narrative - No one speaks “database”

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People

The majority of our audiences do not come to us with deep prior knowledge. In order to engage as many of them as we can, it is our responsibility to deliver content that meets multiple and varied needs.

Scuba diving

GENERAL PUBLIC

THE ENGAGED, CURIOUS

NICHE

Wading

Surface swimming

Snorkeling

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CONTEXTIntroductionWhat is this?

Why does it matter?

CONTENTNarratives & stories

From surface to complexTell me more …

EXPERTISEDeep, rich

Scholarly researchThe foundation of details & facts

Invite, welcome

Inspire, delight

Inform

CONTENT: Layers of Information

This is not, and never will be, “dumbing things down”. Instead, this is opening as many doors as possible, and meeting our audiences where they are, with respect and enthusiasm.

GENERAL PUBLIC

THE ENGAGED, CURIOUS

NICHE

Snorkeling

Scuba diving

Surface swimming

Wading

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CONTEXTIntroductionWhat is this?

Why does it matter?

CONTENTNarratives & stories

From surface to complexTell me more …

EXPERTISEDeep, rich

Scholarly researchThe foundation of details & facts

Invite, welcome

Inspire, delight

Inform

CONTENT: Layers of Information

GENERAL PUBLIC

THE ENGAGED, CURIOUS

NICHE

Snorkeling

Scuba diving

Surface swimming

Wading

People and Digital areboth really good at this!

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Digital+Personal+Portable

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Digital EngagementWhat we’ve been up to

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Storytelling, with ArtStoriesartstories.artsmia.org

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ArtStories: 100 published digitally(and more are on the way)

http://www.artstories.artsmia.org

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TDX Japan: Phase 2

The reinstallation of the Japanese and Korean galleries this spring brings the next phase of TDX Japan, with additional ArtStories exploring themes in the permanent collection and new approaches to immersive, layered content delivery.

New ArtStories and Digital Interactives

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The new Mia Collections site http://collections.artsmia.org/ features:

• Enhanced search capabilities, with suggestions and filters• High-resolution zoomable images (check out the brushstrokes on

Olive Trees)• New object details, featuring Mia Stories, audio clips, and ArtStories • Browse Museum Highlights, New to Mia, and Explore expanded content • Search by objects currently on view• Browse objects gallery by gallery (for example, Gallery 321)• And more to come

Recent Digital Deliverables

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Mia Journeys

Mia Journeys is a new iOS application for visitors to:

• Search the collection • Create custom journeys• Follow journeys on a digital museum map

Journeys could be used by visitors, docents, tour guides and others to:

• Plan a visit• Create a custom tour – and share it• Collect a set of artworks for later reference• Keep track of your favorite objects in Mia’s collection

Self-guided tour meets wayfinding

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Mia Journeys

FREE download

Uses Mia’s wifi network

Mia lends free devices if needed

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Winner 2015 3M Art and Technology

Award

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Coming Soon

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Personalization

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39Image Source: http://i.huffpost.com/gen/1792946/images/o-GROUP-HAPPY-PEOPLE-facebook.jpg

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Adapted from Funk & James (2001), The Psychological Continuum Model: A Conceptual Framework for Understanding an Individual’s Psychological Connection to Sport, Sports Management Review, vol. 4, 119-150.

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My Mia

• Personal profile page• Update your own information (gasp!)• Giving history• Impact• Activity log• Points & rewards• Content tailored to interests

Personalized for web pages

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IMLS Digital Maps

Interactive maps for telling stories based in geography

Coming in 2017(working prototype by January, public launch fall 2017)

Making global connections across the collection

Evaluation: Does Digital Engagement Actually Work?

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Results: Formal Evaluation

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People use technology in the galleries.

They spend time with it.

They read aloud and discuss with each other.

Technology was used by individuals and groups.

They smile and laugh!

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Use of technology does not detract from focus on the art.

After departing, descriptions of their visit were almost exclusively about the art.

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People who used the technology

spent more time in the exhibit than those who did not use the technology

even after subtracting the time spent using the technology

You can help!

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We work in iterations

Please help us by trying out new digital interfaces and telling us what you think!

Thank you!

Questions?

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