2016 Collegiate DECA ICDC Program

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INTERNATIONAL CAREER DEVELOPMENT CONFERENCE 2016 APRIL 16-19, 2016 WASHINGTON, D.C. #DECAinDC

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Transcript of 2016 Collegiate DECA ICDC Program

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INTERNATIONAL CAREER DEVELOPMENT CONFERENCE

2016

APRIL 16-19, 2016

WASHINGTON, D.C. #DECAinDC

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AGENDA 8:00 AM Check In + Continental Breakfast Sponsored by

8:30 AM Welcome + DECA Inc. Update + Education Update Warm greetings will launch the program, followed by need-to-know 2016-17 DECA Inc. updates and new trends in Higher Education.

COLLEGIATE DECA ADVISOR EDUCATION FORUM

SUNDAY, APRIL 17, 2016Renaissance Downtown, Washington, DC Mount Vernon Square

9:15 AM iEXCHANGE Engage in informative roundtable sessions on themes such as new advisor empowerment, using competitive events as curriculum tools, utilizing the DECA network to build partnerships, gather voluntary contributions and peer research to advance Collegiate DECA.

10:20 AM Closing Remarks + Acknowledgements Final comments to empower Collegiate DECA towards excellence.

The Collegiate DECA Advisor Education Forum is a unique professional learning event designed for new and emerging chapter and chartered association advisors. The Forum is a morning packed with critical post-secondary and DECA Inc. updates, roundtables on the latest strategies to enhance your chapter or association and a space to network with fellow leaders. Professional learning documentation will be provided for all event participants.

Energize with light refreshments while networking with peers.

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TABLE OF CONTENTS4

WELCOME

6 GREETINGS

9 BOARD OF DIRECTORS

11 CONFERENCE COORDINATORS

12 CHAIRMAN’S AWARD

16 KEYNOTE SPEAKER

18 NATIONAL ADVISORY BOARD

20 NAB YEARS OF SERVICE

22 CONFERENCE OVERVIEW

26 BUSINESS MANAGEMENT +

ADMINISTRATION ACADEMY

30 ENTREPRENEURSHIP ACADEMY

34 FINANCE + ACCOUNTING

ACADEMY

38 HOSPITALITY + TOURISM

ACADEMY

42 MARKETING +

COMMUNICATIONS ACADEMY

46 EMERGING LEADER SERIES

48 ENTREPRENEURSHIP

CHALLENGE

50 INTERNATIONAL SALES

CHALLENGE

52 CULINARY MANAGEMENT

INSTITUTE

54 NATIONAL MANAGEMENT

INSTITUTE

56 CAREER FAIR + EXHIBITS

59 AWARD RECIPIENTS

62 HOTEL MAP

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PAUL A. WARDINSKIEXECUTIVE DIRECTOR, DECA INC.

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WELCOMEFROM YOUR EXECUTIVE DIRECTOR

@DECAPaw

This year was such a success – Leadership Passport participation was up, social media impressions broke records, membership grew, more businesses and colleges continued to join our National Advisory Board, and attendance was up at conferences! It was, in a word, truly epic!

We challenged you to continue your success and Be Epic; once again you took Collegiate DECA to new heights. Membership continued to grow, participation at the Collegiate Leadership Academy (CLA) broke a record, and #beDECAepic trended throughout the year.

We are excited to welcome nearly 1,500 epic DECA members here to the nation’s capital, Washington, D.C., for Collegiate DECA’s 55th International Career Development Conference. Washington is the perfect location for our conference because it values hospitality, entrepreneurship, finance and marketing as much as DECA does. Like DECA’s own growth over the past years, Washington continues to grow as one of the premiere destination cities in the world. There is so much to do, and most of it is free and within walking distance or a quick cab ride.

The DECA staff works hard to continually improve our programs and opportunities for all DECA Members. This year Collegiate DECA launched its first Virtual Business Challenge, focused on Hotel Management, as well as the new Stock Market Game, making competition available to all students as part of their membership. DECA’s partnership with Disney also expanded by connecting students to Disney Professional Internships.

DECA adjusts its competitions to be sure students are using the current terminology and formats in business. You saw changes in the entrepreneurship events with the LEAN business model canvas. If our advisors feel something is getting dated, we revise, just as you did with your projects. DECA strives to be at the forefront of industry trends as we wish to continue to provide our members real-world opportunities and authentic assessment.

Powerful people make important decisions in this city every day – you can, too, by making the decision to get the most out of your conference.

Learn as much as you can at the professional development academy sessions; network all you can; work hard for your competition. You can say it all started in Washington at the 55th annual Collegiate DECA ICDC! Congratulations on your path to get here and good luck!

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COLLEGIATE DECA2015-16 EXECUTIVE OFFICERS

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JAIMIE THIMMESH RACHIEPRESIDENT

@jaimie_tr

SAVANNAH BICEEXECUTIVE VICE PRESIDENT

@decavpsavannah

ALURA CARBREYEXECUTIVE VICE PRESIDENT

@decavpalura

MATT WEINGARDEXECUTIVE VICE PRESIDENT

@mweingard

Welcome to Washington, D.C., for the 55th Collegiate DECA International

Career Development Conference! We are so pleased that you are here

for an exciting, challenging and EPIC conference. Collegiate DECA’s

ICDC is created to provide you the opportunity to put your competition

skills to the test, allow you to network with fantastic industry leaders and

professionals, and peers from around the world, as well as strengthen

your professional development and portfolio.

At this conference, you will have the chance to grow as leaders and

business professionals through your competitive events, institutes,

challenges and professional development academies. We encourage

you to take full advantage of this EPIC opportunity and connect with

your fellow Collegiate DECA members during the conference, as well

as online, using the #DECAinDC hashtag on social media. You will gain

countless memories, skills and experiences from this conference,

and expanding your network during this time will truly make this

conference complete!

The Executive Officers and DECA Staff have worked hard to create an

EPIC conference that allows you to grow as professionals and leaders

while in our nation’s capital. We wish you the best of luck as you begin

your journey of the 2016 Collegiate DECA ICDC, and get ready for an

EPIC few days!

GREETINGSFROM YOUR EXECUTIVE OFFICERS

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DECA INC.BOARD OF DIRECTORSJACKIE SCHILLERPRESIDENT

KEVIN REISENAUERPRESIDENT-ELECT

SHANNA LAMARTREASURER

PAMELA O’BRIENSECRETARY

MARSHA BOCKMARY PERESRYAN WITZIGEV VAUGHANMEMBERS

KEN DISAIA NAB CHAIR

TAMMIE BREWERWAYNE KUTZER PAUL A. WARDINSKIEX-OFFICIO MEMBERS

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ANNE FARRELLFlorida

PALLETS FOR THE PLANETRavil BiktaguirovJerman CarreraZachary Falk

Arizona State University, Arizona

COLLEGIATE CATEGORY GLOBAL WINNER

OUTSTANDING SERVICE AWARD

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CONFERENCE COORDINATORSCOMPETITIVE EVENTSKAREN MEUWISSENMinnesota

ERICK PEREZFlorida

JOSH SHANKLETexas

CULINARY MANAGEMENT INSTITUTEBILL PRIANTERhode Island

ELECTION AND BUSINESS SESSIONSKEVIN REISENAUERNorth Dakota

ENTREPRENEURSHIP CHALLENGEPATRICK SNYDERUnited States Association for Small Business and Entrepreneurship

INTERNATIONAL SALES CHALLENGEVEL CASLERUtah

LEADERSHIP AND SPECIAL EVENTSCARA NICOLE GOOCHCollegiate DECA Alumni

NATIONAL MANAGEMENT INSTITUTEBRYON GEDDESUtah

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KENNETH F. DISAIARHODE ISLAND

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Ken DiSaia’s connection to DECA includes that of student, chapter advisor, chartered association advisor, DECA Inc. board member and National Advisory Board (NAB) member and NAB Executive Committee. He began his relationship with DECA Inc. as a student, highlighted by his 1985-86 service as the North Atlantic Region Vice President for Delta Epsilon Chi and continued his association by serving as the chapter advisor at Johnson & Wales University in Providence, Rhode Island. While in the role of chapter advisor, Ken was appointed to Delta Epsilon Chi’s Postsecondary Program Advisory Council where he served for two years, including one year as chair. Working tirelessly on behalf of the DECA organization and its many students, his efforts include recruiting over 5,000 students for membership in JWU’s Collegiate DECA chapters.

In his current position as Rhode Island’s Collegiate DECA chartered association advisor, Ken provides mentoring and guidance for students not only from JWU, but from six colleges and universities in the state. In addition, Ken has recruited many faculty and staff members to serve as mentors, advisors and coaches for student competitions. DiSaia is a 2009 recipient of the Honorary Life Membership Award, DECA’s highest award.

As an accomplished executive, Kenneth DiSaia embodies the attributes and values that DECA is founded upon. In his role as NAB chair, Ken guided the NAB through transformational and operational changes to its leadership and engagement model implementing a plan of work that supported DECA’s strategic goals. His leadership conveyed competence, innovation by strategically approaching decision making and planning with creativity and forward thinking and teamwork. DECA commends Ken DiSaia for his service as NAB chair.

Congratulations to Kenneth DiSaia on this much deserved recognition as recipient of the Chairman’s Award.

CHAIRMAN’S AWARD

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COLLEGIATELEADERSHIP ACADEMYFUTURE COLLEGIATE LEADERSHIP ACADEMY DATES:NOV. 3–5, 2016NOV. 9–11, 2017NOV. 8–10, 2018

MARK YOUR CALENDARS! ARE YOU READY TO NETWORK IN THE BIG APPLE? The Collegiate Leadership Academy gives you the opportunity to differentiate yourself in the global job market by networking with business professionals in your career field and gaining experience in teamwork and leadership! Located in the heart of the city at the Wyndham New Yorker, experience the big apple in a professional way. #D

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EDDIE WELLERENTREPRENEUR AND MOTIVATIONAL SPEAKER

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Dr. Eddie Weller has always had the desire to add to people’s lives by giving them hope, regardless of their situation.

Dr. Weller began his entrepreneurial ventures in his teens when he started a DJ company and a boat-detailing business. He completed his education by attaining a Doctor of Chiropractic (D.C.) degree.

Dr. Weller currently facilitates business masterminds and hosts weekly speaking engagements. He has been a guest on several TV and radio shows, in addition to hosting his own commercials, infomercials, talk radio and YouTube shows. He even owns a video studio where he creates all of his own educational and motivational videos!

As a former BNI president and Entrepreneur Organization member, he has personally owned over five companies and is currently owner and CEO of Getting Weller. Thousands of students and doctors have heard his message of hope and what it means to be an entrepreneur, as well as Dr. Weller’s belief that we all have the inborn potential to live in abundance on all levels.

Dr. Weller is an energetic and inspired entrepreneur. His presentations are both educational and motivational, and are meant to inspire attendees to become a better version of themselves. He is truly driven to give people hope and to live a life full of possibilities and purpose.

KEYNOTESPEAKER

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The National Advisory Board (NAB) is composed of companies, colleges/universities, foundations and associations that contribute financial support and guidance to DECA. These organizations provide scholarships for student members and advisors, sponsor and judge competitive events and advise the organization.

NATIONAL ADVISORY BOARD

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AMCM-Association Motor Club MarketingAmerican Hotel & Lodging Educational Institute American Institute of CPAsAnnie’s Frozen YogurtThe Art InstitutesARYZTA (Otis Spunkmeyer, Inc.)Aspire BeveragesAT&T ASPIREBabson CollegeBelmont University Jack C. Massey College of BusinessBerkeley CollegeBoston University School of Hospitality AdministrationBowling Green State UniversityCheggChipotle Mexican GrillCollege Works PaintingCornell University Schools of Hotel Administration and Industrial & Labor RelationsCustom Resources, LLCDorm CoEwing Marion Kauffman Foundation FIDM/Fashion Institute of Design & MerchandisingFinish Line, Inc.FIU Chaplin School of Hospitality & Tourism ManagementGear for SportsGoodheart-Willcox PublisherGordmansH&R BlockHerff Jones, Inc. Hilton WorldwideHofstra UniversityHult International Business SchoolInternational Franchise Association Educational Foundation, Inc.Isenberg School of Management – UMass AmherstJohns Hopkins Carey Business SchoolJohnson & Wales UniversityJostens, Inc.JourneysJunior ToursKeiser UniversityKnowledge MattersKrispy Kreme Doughnut CorporationLIFE UniversityLong Island University

EXECUTIVE COMMITTEEARZYTA (OTIS SPUNKMEYER, INC.) Dean Johnson

FIDM/FASHION INSTITUTE OF DESIGN & MERCHANDISING Lisa Morabito, Sharon Ryan

GORDMANS Roger Glenn

JOHNSON & WALES UNIVERSITY Ken DiSaia

MARRIOTT INTERNATIONAL, INC Andy Chaves

MEN’S WEARHOUSE Andy Platko, Matthew Sadler, Mike Sins

MUSCULAR DYSTROPHY ASSOCIATION Tracey Gianelli

NORTHWOOD UNIVERSITY Brian Sandusky

NRF FOUNDATION Ellen Davis

PDC PRODUCTIONS Patrick Boylan

PIPER JAFFRAY & CO Stephanie Wissink

STEIN MART, INC. Jennifer Wellington

WALGREENS CO. Dana Cawthorne

NATIONAL ADVISORY BOARD MEMBERS

M.E./D.E. Supply CompanyM&M Productions USAMarriott International, Inc.Men’s WearhouseMercy CollegeMuscular Dystrophy AssociationNational Apartment Association Education InstituteNational Automotive Parts AssociationNational Society of High School ScholarsNational Student Leadership ConferenceNextTier EducationNFIB Young Entrepreneur Foundation Niagara University College of Hospitality & Tourism ManagementNorthwood UniversityNRF Foundation Our Campus Market (OCM)Ozark Delight CandyPDC ProductionsPepsiCo Chilled DSDPiper Jaffray & Co.PlanetHSPostNet World HeadquartersPrint FundraisingPublix Super Markets, Inc.Rochester Institute of Technology, Saunders College of BusinessSales and Marketing Executives International, Inc.Schoold, Inc.Selective Service SystemSIFMA FoundationSparkling ICEStein Mart, Inc. Stingray Worldwide/Spirit Box Temple University School of Tourism and Hospitality ManagementTexas Tech University College of Human Sciences Universal Orlando Resort University of Evansville – Schroeder School of Business AdministrationVector Marketing CorporationWalgreens Co. Wear-a-KnitWesleyan CollegeWilliam Peace UniversityW.P. Carey School of Business Arizona State University

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Founded in 1901, Walgreens is one of the world’s most enduring and iconic brands. Their success is rooted in their commitment to building stronger communities by putting their long-standing values to work in the places that they do business and where their employees live. Their partnership with DECA is a reflection of that commitment. Since 1966, Walgreens has supported DECA’s programming that provides members with realistic insight into industry and promotes meaningful, relevant learning. Every year, Walgreens associates and executives support classroom instruction, provide employment and internship opportunities and support DECA’s competitive events programs.

THANK YOU FOR YOUR YEARS OF SERVICE50 YEARS

Johnson & Wales University (JWU) is ranked as one of the United States’ Best Colleges and Universities. Its unique model integrates arts and sciences and industry-focused education with work experience and leadership opportunities, inspiring students to achieve professional success and lifelong personal growth. Their partnership with DECA is a reflection of that unique model. Since 1981, JWU has supported DECA’s programming that prepares our members to become high-achieving leaders equipped to conquer the challenges of their aspirations. Every year, JWU faculty and staff support classroom instruction, support DECA’s competitive events programs, provide college entrance guidance and student scholarships.

35 YEARS

Marriott International, Inc., is the world’s largest hotel company. Their success is rooted in their commitment to their five core values: put people first, pursue excellence, embrace change, act with integrity and serve our world. Their partnership with DECA is a reflection of that commitment. Since 1981, Marriott has supported DECA’s programming that provides members with realistic insight into industry and promotes meaningful, relevant learning. Every year, Marriott associates and executives support classroom instruction, provide employment and internship opportunities and support DECA’s competitive events programs.

Muscular Dystrophy Association (MDA) is one of the country’s most impactful non-profit organizations. Their unwavering commitment to ending the devastating effects of muscular dystrophy, ALS and related life-threatening diseases has helped countless individuals live longer and grow stronger. Their partnership with DECA is a reflection of that commitment. Since 1981, MDA has supported DECA’s programming that empowers members to impact and improve their local and broader communities. Every year, MDA staff and families support classroom instruction, support DECA’s competitive events program and champion our ICDC community service activity.

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DC5 YEARS

25 YEARS

10 YEARS

20 YEARS

15 YEARS

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CONFERENCE OVERVIEWWelcome to Washington, D.C., for the 55th annual Collegiate DECA International Career Development Conference! All events will be held at the Renaissance Downtown, Washington, D.C., unless otherwise noted. The Opening Session will be held in the historic Warner Theatre.

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FRIDAY 4.151:00 PM – 5:00 PM CONFERENCE REGISTRATION

(Option 1) RENAISSANCE BALLROOM

1:00 PM – 5:00 PM CONFERENCE HEADQUARTERS RENAISSANCE BALLROOM

1:00 PM – 5:00 PM SHOP DECA IMAGES RENAISSANCE BALLROOM

BY APPOINTMENT EVENT DIRECTOR’S/ASSISTANT DIRECTOR’S BRIEFINGS

VARIES BY GROUP ASSOCIATION MEETINGS

SATURDAY 4.16BY APPOINTMENT EVENT DIRECTOR’S/ASSISTANT DIRECTOR’S BRIEFINGS

VARIES BY GROUP ASSOCIATION MEETINGS

8:00 AM – 1:00 PM CONFERENCE REGISTRATION

(Option 2) RENAISSANCE BALLROOM

8:00 AM – 8:00 PM CONFERENCE HEADQUARTERS RENAISSANCE BALLROOM

8:00 AM – 8:00 PM SHOP DECA IMAGES RENAISSANCE BALLROOM

8:00 AM – 1:00 PM STUDENT LEADERSHIP TRAINING (ticket required) MEETING ROOM 12

8:30 AM – 9:00 AM INDEPENDENT CHAPTER AND MEMBER ORIENTATION (Option 1) MEETING ROOM 5

9:00 AM – NOON OFFICER CANDIDATE TESTING & INTERVIEWS MEETING ROOM 2

9:00 AM – NOON NOMINATING COMMITTEE BRIEFING & INTERVIEWS MEETING ROOM 1

4:00 PM – 4:30 PM INDEPENDENT CHAPTER AND MEMBER ORIENTATION (Option 2) MEETING ROOM 5

4:30 PM – 5:30 PM ADVISOR DISCUSSION SESSION WITH COLLEGIATE ADVISORY COUNCIL

MOUNT VERNON SQUARE

8:00 PM – 10:00 PM GRAND OPENING SESSIONParade of FlagsScholarship PresentationsAdvisor RecognitionStudent RecognitionChapter RecognitionKeynote SpeakerConference Orientation WARNER THEATRE

513 13TH STREET, NWWASHINGTON, D.C.

SUNDAY 4.176:00 AM – 9:00 AM EXHIBITOR SET-UP

RENAISSANCE BALLROOM

6:00 AM – 9:00 AM OFFICER CANDIDATE CAMPAIGN BOOTH SET-UP RENAISSANCE BALLROOM

7:30 AM – 4:00 PM CONFERENCE HEADQUARTERS RENAISSANCE BALLROOM

7:30 AM – 4:00 PM SHOP DECA IMAGES RENAISSANCE BALLROOM

7:45 AM – 2:50 PM STUDENT PROFESSIONAL DEVELOPMENT ACADEMIES Academies include speakers, business & industry networking, competitive event and institute briefings, and testing (if your event includes a test).Business Management & Administration See pages 26-27 for details Entrepreneurship See pages 30-31 for detailsFinance & Accounting See pages 34-35 for detailsHospitality & Tourism See pages 38-39 for detailsMarketing & Communications See pages 42-43 for details

8:00 AM ENTREPRENEURSHIP CHALLENGE ORIENTATION See pages 48-49 for details

8:00 AM INTERNATIONAL SALES CHALLENGE ORIENTATIONSee pages 50-51 for details

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8:00 AM - 9:15 AMDRESS FOR SUCCESSPresented by The Men’s Wearhouse GRAND BALLROOM NORTH

8:00 AM – 4:00 PM CULINARY MANAGEMENT INSTITUTE

MEETING ROOM 2

8:00 AM – 4:00 PM NATIONAL MANAGEMENT INSTITUTESponsored by Piper Jaffray & Co. MEETING ROOM 5

8:30 AM – 10:30 AM ADVISOR EDUCATION FORUM (Advisors Only) MOUNT VERNON SQUARE

9:30 AM – 2:30 PM CAREER FAIR RENAISSANCE BALLROOM

9:30 AM – 2:30 PM OFFICER CANDIDATE CAMPAIGN BOOTHS RENAISSANCE BALLROOM

3:00 PM – 4:00 PM ELECTION/VOTINGDELEGATE SESSIONSVoting Delegate Orientation, Candidate Introductions and Speeches, Officer Candidate Q&A

MOUNT VERNON SQUARE

MONDAY 4.187:00 AM – 5:00 PM SHOP DECA IMAGES RENAISSANCE BALLROOM

7:00 AM – 5:00 PM CONFERENCE HEADQUARTERS RENAISSANCE BALLROOM

7:30 AM ASSISTANT EVENT DIRECTORS’/SECTION MANAGERS BRIEFINGS See pages 26-45 for details

7:30 AM – 9:00 AM ENTREPRENEURSHIP CHALLENGE MANDATORY TEAM SIGN-UP MEETING ROOM 3

7:30 AM – 9:00 AM INTERNATIONAL SALES CHALLENGE MANDATORY TEAM SIGN-UP MEETING ROOM 10

7:30 AM – NOON CAREER FAIR RENAISSANCE BALLROOM

7:30 AM – 5:00 PM OFFICER CANDIDATE CAMPAIGN BOOTHS RENAISSANCE BALLROOM

8:00 AM – 9:00 AM JUDGE RECEPTION & ORIENTATION MOUNT VERNON SQUARE

8:00 AM – 5:00 PM PRELIMINARY EVENT COMPETITION See pages 26-45 for details

8:00 AM – 5:00 PM CULINARY MANAGEMENT INSTITUTE

PENN QUARTER

8:00 AM – 5:00 PM NATIONAL MANAGEMENT INSTITUTE Sponsored by Piper Jaffray & Co. MEETING ROOM 5

9:00 AM – 2:00 PM ENTREPRENEURSHIP CHALLENGE SEMINARS (open to all attendees) MEETING ROOM 3

9:00 AM – 2:00 PM INTERNATIONAL SALES CHALLENGE SEMINARS (open to all attendees) MEETING ROOM 10

11:30 AM – 1:30 PM JUDGE LUNCHEON MOUNT VERNON SQUARE

NOON EXHIBITOR DISMANTLING RENAISSANCE BALLROOM 3:30 PM – 5:30 PM ENTREPRENEURSHIP CHALLENGE PRESENTATIONS & JUDGINGSponsored by the International Franchise Association Educational Foundation, Inc. and Hilton Worldwide MOUNT VERNON SQUARE

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8:15 AM PRELIMINARY AWARDS SESSION

GRAND BALLROOM

9:00 AM – 10:00 AM JUDGE RECEPTION & ORIENTATION

MOUNT VERNON SQUARE

9:00 AM – 6:00 PM FINALS EVENT COMPETITIONSee pages 26-45 for details

9:30 AM – COMPLETION CULINARY MANAGEMENT INSTITUTE PRESENTATIONS

MEETING ROOM 3

9:30 AM – COMPLETION NATIONAL MANAGEMENT INSTITUTE PRESENTATIONSSponsored by Piper Jaffray & Co. MEETING ROOM 5

10:00 AM – 2:00 PM ENTREPRENEURSHIP CHALLENGE FINALS Sponsored by the International Franchise Association Educational Foundation, Inc. and Hilton Worldwide MEETING ROOM 11

3:30 PM – 5:30 PM INTERNATIONAL SALES CHALLENGE PRESENTATIONS & JUDGING

Sponsored by the Alan E. Hall Center for Sales Excellence MEETING ROOM 10

5:00 PM – 7:00 PM OFFICER CANDIDATE CAMPAIGN BOOTH DISMANTLING RENAISSANCE BALLROOM

2:00 PM LEARN FROM THE PROS

TUESDAY 4.197:30 AM ASSISTANT EVENT DIRECTORS’/SECTION MANAGERS BRIEFINGS See pages 26-45 for details

7:30 AM – 5:00 PM CONFERENCE HEADQUARTERS RENAISSANCE BALLROOM

7:30 AM – 5:00 PM SHOP DECA IMAGES (Including Finalist T-shirts) RENAISSANCE BALLROOM

10:00 AM – 2:00 PM INTERNATIONAL SALES CHALLENGE FINALS Sponsored by the Alan E. Hall Center for Sales Excellence MEETING ROOM 10

10:30 AM – 11:45 AM NEW CHAPTER WORKSHOP

(students and advisors welcome) RENAISSANCE BALLROOM EAST

10:30 AM – 12 NOON ELECTION/BUSINESS SESSION MOUNT VERNON SQUARE

11:30 AM – 1:30 PM JUDGE LUNCHEON MEETING ROOM 16

8:00 PM – 9:30 PM GRAND AWARDS SESSION GRAND BALLROOM

WEDNESDAY 4.209:00 AM – 2:30 PM NEW COLLEGIATE DECA EXECUTIVE OFFICER ORIENTATION MEETING ROOM 16

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Business EthicsBusiness ResearchHuman Resource ManagementRetail Management sponsored by

Sales Management Meeting

BUSINESS MANAGEMENT + ADMINISTRATION

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SUNDAY 4.17PROFESSIONAL DEVELOPMENT ACADEMY

ACADEMY KICK-OFF AND REGISTRATION 9:45 AM – 10:15 AM Facilitator: Johnnie Hubbard III, Collegiate DECA Alumni Network with Collegiate DECA members who share similar career interests, receive an overview of your academy day and get additional information to help you get the most out of your conference experience.

GRAND BALLROOM CENTRAL

COLLEGE TO CAREER10:15 AM – 11:10 AM Presented by Michael Lawrence, NAPAAddress the foundations of career development and discover why getting started is so difficult. Walk away with industry information and personal development tips to help you navigate the workplace.

GRAND BALLROOM CENTRAL

TURNING YOUR PASSION INTO A CAREER12:55 PM – 1:50 PM Presented by Jennifer Baker, ASAE Association CareerHQWhether you want to specialize in one area, gain experience in a range of positions, or get more involved in your industry, the association sector has an opportunity for you. Learn about this dynamic sector from a panel of association professionals.

GRAND BALLROOM CENTRAL

COMPETITIVE EVENTS7:45 AM – 9:15 AMTESTINGRETAIL MANAGEMENT CONGRESSIONAL HALL B

2:05 PM – 2:50 PMEVENT BRIEFINGS + SCHEDULINGBUSINESS ETHICS GRAND BALLROOM NORTH

BUSINESS RESEARCH MEETING ROOM 2

HUMAN RESOURCE MANAGEMENT GRAND BALLROOM SOUTH

RETAIL MANAGEMENT GRAND BALLROOM CENTRAL

SALES MANAGEMENT MEETING GRAND BALLROOM SOUTH

CAREER FAIR12:25 PM – 12:55 PMVisit our valued exhibitors to discuss career and professional opportunities.

RENAISSANCE BALLROOM

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MONDAY 4.18COMPETITIVE EVENTS7:30 AM – 8:30 AMASSISTANT EVENT DIRECTORS’ AND SECTION MANAGERS’ BRIEFINGBUSINESS ETHICS GRAND BALLROOM NORTH

BUSINESS RESEARCH CONGRESSIONAL HALL FOYER

HUMAN RESOURCE MANAGEMENT GRAND BALLROOM NORTH

RETAIL MANAGEMENT GRAND BALLROOM NORTH

SALES MANAGEMENT MEETING MEETING ROOM 2

8:00 AM – 5:00 PMCOMPETITION PRELIMINARIESBUSINESS ETHICS GRAND BALLROOM NORTH

8:30 AM – 5:00 PMCOMPETITION PRELIMINARIESHUMAN RESOURCE MANAGEMENT RENAISSANCE BALLROOM

RETAIL MANAGEMENT RENAISSANCE BALLROOM

SALES MANAGEMENT MEETING MEETING ROOM 2

9:00 AM – 5:00 PMCOMPETITION PRELIMINARIESBUSINESS RESEARCH CONGRESSIONAL HALL FOYER

2:00 PMLEARN FROM THE PROSBUSINESS ETHICS GRAND BALLROOM NORTH

BUSINESS RESEARCH CONGRESSIONAL HALL FOYER

HUMAN RESOURCE MANAGEMENT RENAISSANCE BALLROOM

RETAIL MANAGEMENT RENAISSANCE BALLROOM

SALES MANAGEMENT MEETING MEETING ROOM 2

Retail Management sponsored by: Be sure to follow @CollegiateDECA and @DECAInc during #DECAinDC for the latest updates and announcements!

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TUESDAY 4.19COMPETITIVE EVENTS7:30 AM – 8:00 AMASSISTANT EVENT DIRECTORS’ AND SECTION MANAGERS’ BRIEFINGBUSINESS ETHICS CONGRESSIONAL HALL A

BUSINESS RESEARCH MEETING ROOM 14

HUMAN RESOURCE MANAGEMENT CONGRESSIONAL HALL A

RETAIL MANAGEMENT CONGRESSIONAL HALL A

SALES MANAGEMENT MEETING MEETING ROOM 2

9:00 AM – 6:00 PMCOMPETITION FINALSBUSINESS ETHICS CONGRESSIONAL HALL A

9:30 AM – 6:00 PMCOMPETITION FINALSHUMAN RESOURCE MANAGEMENT CONGRESSIONAL HALL A

RETAIL MANAGEMENT CONGRESSIONAL HALL A

SALES MANAGEMENT MEETING MEETING ROOM 2

10:00 AM – 6:00 PMCOMPETITION FINALSBUSINESS RESEARCH MEETING ROOM 14

DOWNLOAD THE OFFICIAL DECA APP

■ http://bit.ly/cdecaapp16

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Entrepreneurship | Growing Your BusinessEntrepreneurship | Starting a Business sponsored by

Entrepreneurship Challenge sponsored by &

ENTREPRENEURSHIP

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ENTREPRENEURSHIP IS AMAZING10:15 AM – 11:10 AM Presented by Patrick Snyder, USASBEDo you have the skills to turn your idea into a million-dollar business? Learn key processes and marketing pivots that have taken companies from average performers to through-the-roof successes.

CONGRESSIONAL HALL B

COMPETITIVE EVENTS2:05 PM – 2:50 PMEVENT BRIEFINGS + SCHEDULINGENTREPRENEURSHIP GROWING YOUR BUSINESS CONGRESSIONAL HALL B

ENTREPRENEURSHIP STARTING A BUSINESS CONGRESSIONAL HALL B

ACADEMY KICK-OFF AND REGISTRATION9:45 AM – 10:15 AM Facilitator: Jaimie Thimmesh Rachie, Collegiate DECA President Network with Collegiate DECA members who share similar career interests, receive an overview of your academy day and get additional information to help you get the most out of your conference experience.

CONGRESSIONAL HALL B

SUNDAY 4.17PROFESSIONAL DEVELOPMENT ACADEMY

FRANCHISING12:55 PM – 1:50 PM Presented by the International Franchise Association Educational Foundation, Inc.The franchising business model is on track to outperform the U.S. economy for the fifth consecutive year – increasing to over $520 billion. Learn the secrets to succeeding in franchise entrepreneurship from leaders within the industry.

CONGRESSIONAL HALL B

CAREER FAIR11:10 AM – 11:40 AM Visit our valued exhibitors to discuss career and professional opportunities.

RENAISSANCE BALLROOM

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MONDAY 4.18COMPETITIVE EVENTS7:30 AM – 8:30 AMASSISTANT EVENT DIRECTORS’ AND SECTION MANAGERS’ BRIEFINGENTREPRENEURSHIP GROWING YOUR BUSINESS CARNEGIE ROOM

ENTREPRENEURSHIP STARTING A BUSINESS MEETING ROOM 9

9:00 AM – 5:00 PMCOMPETITION PRELIMINARIESENTREPRENEURSHIP GROWING YOUR BUSINESS CARNEGIE ROOM

ENTREPRENEURSHIP STARTING A BUSINESS MEETING ROOM 9

2:00 PMLEARN FROM THE PROSENTREPRENEURSHIP GROWING YOUR BUSINESS CARNEGIE ROOM

ENTREPRENEURSHIP STARTING A BUSINESS MEETING ROOM 9

TUESDAY 4.19COMPETITIVE EVENTS7:30 AM – 8:00 AMASSISTANT EVENT DIRECTORS’ AND SECTION MANAGERS’ BRIEFINGENTREPRENEURSHIP GROWING YOUR BUSINESS MEETING ROOM 8

ENTREPRENEURSHIP STARTING A BUSINESS MEETING ROOM 9

10:00 AM – 6:00 PMCOMPETITION FINALSENTREPRENEURSHIP GROWING YOUR BUSINESS MEETING ROOM 8

ENTREPRENEURSHIP STARTING A BUSINESS MEETING ROOM 9

Entrepreneurship-Starting a Business sponsored by:

Share your best Washington, D.C., photos on Instagram using #DECAinDC and be sure to follow @decainc!

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FINANCE + ACCOUNTING

AccountingBanking Financial ServicesCorporate FinanceFinancial Statement Analysis

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SUNDAY 4.17PROFESSIONAL DEVELOPMENT ACADEMY

ACADEMY KICK-OFF AND REGISTRATION9:45 AM – 10:15 AM Facilitator: Savannah Bice, Collegiate DECA Vice PresidentNetwork with Collegiate DECA members who share similar career interests, receive an overview of your academy day and get additional information to help you get the most out of your conference experience.

CONGRESSIONAL HALL A

FROM DECA TO WALL STREET12:55 PM – 1:50 PM Presented by Samuel P. Boyd, Capital Asset Management Group, Inc. So you’ve learned about finance, competed in DECA and think you want to make it on Wall Street. Now, how do you get there? As a former DECA member, Sam Boyd is uniquely qualified to share with you what it takes to turn DECA and your degree into a finance career.

CONGRESSIONAL HALL A

COMPETITIVE EVENTS7:45 AM – 9:15 AMTESTINGACCOUNTING CONGRESSIONAL HALL A

BANKING FINANCIAL SERVICES CONGRESSIONAL HALL A

CORPORATE FINANCE CONGRESSIONAL HALL A

2:05 PM – 2:50 PMEVENT BRIEFINGS + SCHEDULINGACCOUNTING GRAND BALLROOM CENTRAL

BANKING FINANCIAL SERVICES GRAND BALLROOM CENTRAL

CORPORATE FINANCE GRAND BALLROOM CENTRAL

FINANCIAL STATEMENT ANALYSIS GRAND BALLROOM NORTH

10:15 AM – 11:10 AM Presented by Jeff Wilson II, American Institute of CPAsSo you’re interested in finance? Have you considered becoming a CPA? The career paths open to CPAs are limitless—public accounting, corporate, government, non-profit, legal, IT, entrepreneurship—you name it! Gain valuable insight into the many pathways available through this industry.

CONGRESSIONAL HALL A

CAREER PATHWAYS IN ACCOUNTING AND FINANCE

CAREER FAIR12:25 PM – 12:55 PMVisit our valued exhibitors to discuss career and professional opportunities.

RENAISSANCE BALLROOM

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7:30 AM – 8:00 AMASSISTANT EVENT DIRECTORS’ AND SECTION MANAGERS’ BRIEFINGACCOUNTING CONGRESSIONAL HALL A

BANKING FINANCIAL SERVICES CONGRESSIONAL HALL A

CORPORATE FINANCE CONGRESSIONAL HALL A

FINANCIAL STATEMENT ANALYSIS CONGRESSIONAL HALL A

9:00 AM – 6:00 PMCOMPETITION FINALSFINANCIAL STATEMENT ANALYSIS CONGRESSIONAL HALL A

9:30 AM – 6:00 PMCOMPETITION FINALSACCOUNTING CONGRESSIONAL HALL A

BANKING FINANCIAL SERVICES CONGRESSIONAL HALL A

CORPORATE FINANCE CONGRESSIONAL HALL A

MONDAY 4.18COMPETITIVE EVENTS7:30 AM – 8:30 AMASSISTANT EVENT DIRECTORS’ AND SECTION MANAGERS’ BRIEFINGACCOUNTING GRAND BALLROOM NORTH

BANKING FINANCIAL SERVICES GRAND BALLROOM NORTH

CORPORATE FINANCE GRAND BALLROOM NORTH

FINANCIAL STATEMENT ANALYSIS GRAND BALLROOM NORTH

8:00 AM – 5:00 PMCOMPETITION PRELIMINARIESFINANCIAL STATEMENT ANALYSIS RENAISSANCE BALLROOM

8:30 AM – 5:00 PMCOMPETITION PRELIMINARIESACCOUNTING RENAISSANCE BALLROOM

BANKING FINANCIAL SERVICES RENAISSANCE BALLROOM

CORPORATE FINANCE RENAISSANCE BALLROOM

2:00 PMLEARN FROM THE PROSACCOUNTING RENAISSANCE BALLROOM

BANKING FINANCIAL SERVICES RENAISSANCE BALLROOM

CORPORATE FINANCE RENAISSANCE BALLROOM

FINANCIAL STATEMENT ANALYSIS RENAISSANCE BALLROOM

TUESDAY 4.19COMPETITIVE EVENTS

Do you love Collegiate DECA? Then be sure to ‘like’ the Collegiate DECA’s Facebook page! Go to facebook.com/collegiatedeca to get updates, announcements and important news all year long.

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WANTS YOUR OPINIONwww.piperjaffray.com

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HOSPITALITY + TOURISM

Event Planning Hotel and LodgingRestaurant and Food Service ManagementTravel and Tourism

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COMPETITIVE EVENTS7:45 AM – 9:15 AMTESTINGHOTEL AND LODGING GRAND BALLROOM SOUTH

RESTAURANT AND FOOD SERVICE MANAGEMENT GRAND BALLROOM SOUTH

TRAVEL AND TOURISM GRAND BALLROOM SOUTH

2:05 PM – 2:50 PMEVENT BRIEFINGS + SCHEDULINGEVENT PLANNING GRAND BALLROOM NORTH

HOTEL AND LODGING GRAND BALLROOM NORTH

RESTAURANT AND FOOD SERVICE MANAGEMENT GRAND BALLROOM CENTRAL

TRAVEL AND TOURISM GRAND BALLROOM CENTRAL

ACADEMY KICK-OFF AND REGISTRATION9:45 AM – 10:15 AM Facilitator: Matt Weingard, Collegiate DECA Vice President Network with Collegiate DECA members who share similar career interests, receive an overview of your academy day and get additional information to help you get the most out of your conference experience.

GRAND BALLROOM SOUTH

SUNDAY 4.17PROFESSIONAL DEVELOPMENT ACADEMY

CHIPOTLE IS CHANGING THE WAY…10:15 AM – 11:10 AM Presented by the Chipotle TeamWant to be part of a company that’s making great things happen? Chipotle is changing the way people eat and the way people work. No matter what your degree, come and see where a career at Chipotle can take you.

GRAND BALLROOM SOUTH

12:55 PM – 1:50 PM Presented by Sarah Levine, National Apartment Association Education InstituteWhile homeownership continues to struggle, the apartment industry is reporting record breaking occupancy levels. Washington, D.C., is a market that keeps getting bigger, better and more competitive. Discover how the hospitality approach helps members stay a step ahead of their competition.

GRAND BALLROOM SOUTH

HOW “HOSPITALITY” IS CHANGING AN INDUSTRY

CAREER FAIR12:25 PM – 12:55 PMVisit our valued exhibitors to discuss career and professional opportunities.

RENAISSANCE BALLROOM

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MONDAY 4.18COMPETITIVE EVENTS7:30 AM – 8:30 AMASSISTANT EVENT DIRECTORS’ AND SECTION MANAGERS’ BRIEFINGEVENT PLANNING GRAND BALLROOM NORTH

HOTEL AND LODGING GRAND BALLROOM NORTH

RESTAURANT AND FOOD SERVICE MANAGEMENT GRAND BALLROOM NORTH

TRAVEL AND TOURISM GRAND BALLROOM NORTH

8:30 AM – 5:00 PMCOMPETITION PRELIMINARIESHOTEL AND LODGING RENAISSANCE BALLROOM

RESTAURANT AND FOOD SERVICE MANAGEMENT RENAISSANCE BALLROOM

TRAVEL AND TOURISM RENAISSANCE BALLROOM

2:00 PMLEARN FROM THE PROSEVENT PLANNING RENAISSANCE BALLROOM

HOTEL AND LODGING RENAISSANCE BALLROOM

RESTAURANT AND FOOD SERVICE MANAGEMENT RENAISSANCE BALLROOM

TRAVEL AND TOURISM RENAISSANCE BALLROOM

TUESDAY 4.19COMPETITIVE EVENTS7:30 AM – 8:00 AMASSISTANT EVENT DIRECTORS’ AND SECTION MANAGERS’ BRIEFINGEVENT PLANNING CONGRESSIONAL HALL A

HOTEL AND LODGING CONGRESSIONAL HALL A

RESTAURANT AND FOOD SERVICE MANAGEMENT CONGRESSIONAL HALL A

TRAVEL AND TOURISM CONGRESSIONAL HALL A

9:00 AM – 6:00 PMCOMPETITION FINALSEVENT PLANNING CONGRESSIONAL HALL A

Join DECA’s LinkedIn group! You can connect with alumni and engage with business professionals. Join now at http://bit.ly/decalinkedingroup.

9:30 AM – 6:00 PMCOMPETITION FINALSHOTEL AND LODGING CONGRESSIONAL HALL A

RESTAURANT AND FOOD SERVICE MANAGEMENT CONGRESSIONAL HALL A

TRAVEL AND TOURISM CONGRESSIONAL HALL A

8:00 AM – 5:00 PMCOMPETITION PRELIMINARIESEVENT PLANNING RENAISSANCE BALLROOM

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STOP GETTING DOWN TO BUSINESS.

The Johns Hopkins Carey Business School is inspiring a new generation of leaders to redefine business’ role in society. Work alongside experts and peers from the university’s top-ranked schools—including Medicine, Nursing, and Engineering—to develop creative solutions to the challenges facing our world. Welcome to New Business.

Merit-based scholarships are available.

START LOOKING UP TO IT.

carey.jhu.edu/deca

MS Programs Include:

• MS in Finance• MS in Health Care Management• MS in Marketing • MS in Information Systems• MS in Enterprise Risk Management

• MS in Real Estate and Infrastructure

CONFERENCE ITEM SPONSORSA special thank you to these organizations that have sponsored

specific items for the conference.

BAGS

LANYARDS

PENCILS

NOTEBOOKS

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MARKETING +COMMUNICATIONS

Advertising CampaignBusiness-to-Business MarketingEmerging Technology Marketing StrategiesFashion Merchandising and MarketingInternational MarketingMarketing Management sponsored by

Professional SalesSports and Entertainment Marketing

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ACADEMY KICK-OFF AND REGISTRATION9:45 AM – 10:15 AM Facilitator: Alura Carbrey, Collegiate DECA Vice President Network with Collegiate DECA members who share similar career interests, receive an overview of your academy day and get additional information to help you get the most out of your conference experience.

GRAND BALLROOM NORTH

SUNDAY 4.17PROFESSIONAL DEVELOPMENT ACADEMY

CAREER FAIR11:10 AM – 11:40 AM Visit our valued exhibitors to discuss career and professional opportunities.

RENAISSANCE BALLROOM

COMPETITIVE EVENTS7:45 AM – 9:15 AMTESTINGFASHION MERCHANDISING AND MARKETING CONGRESSIONAL HALL B

2:05 PM – 2:50 PMEVENT BRIEFINGS + SCHEDULINGADVERTISING CAMPAIGN MEETING ROOM 16

BUSINESS-TO-BUSINESS MARKETING GRAND BALLROOM NORTH

EMERGING TECHNOLOGY MARKETING STRATEGIES MEETING ROOM 12

FASHION MERCHANDISING AND MARKETING GRAND BALLROOM CENTRAL

INTERNATIONAL MARKETING GRAND BALLROOM NORTH

MARKETING MANAGEMENT GRAND BALLROOM SOUTH

PROFESSIONAL SALES CONGRESSIONAL HALL A

SPORTS AND ENTERTAINMENT MARKETING GRAND BALLROOM NORTH

12:55 PM – 1:50 PM Presented by Adam Grant, Campus CommandosFor all brands, the college audience is incredibly important, but difficult to reach. A former stand-up comedian, Adam helps companies like Coca Cola, HP and Men’s Wearhouse reach college students. Learn how Adam is making mobile marketing the way to engage this key audience.

GRAND BALLROOM NORTH

HOW COMPANIES ARE MARKETING TO YOU

10:15 AM – 11:10 AM Presented by Mike Sins, The Men’s WearhouseLive the Golden Rule, practice teamwork, have respect, be trustworthy, and keep an open mind and heart. Sound like a great place to work? We think so. Learn about the dynamic internship and career opportunities available with The Men’s Wearhouse.

GRAND BALLROOM NORTH

LIVING AND WORKING BY THE GOLDEN RULE

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MONDAY 4.18COMPETITIVE EVENTS7:30 AM – 8:30 AMASSISTANT EVENT DIRECTORS’ AND SECTION MANAGERS’ BRIEFINGADVERTISING CAMPAIGN MEETING ROOM 12

BUSINESS-TO-BUSINESS MARKETING GRAND BALLROOM NORTH

EMERGING TECHNOLOGY MARKETING STRATEGIES CONGRESSIONAL HALL FOYER

FASHION MERCHANDISING AND MARKETING GRAND BALLROOM NORTH

INTERNATIONAL MARKETING GRAND BALLROOM NORTH

MARKETING MANAGEMENT GRAND BALLROOM NORTH

PROFESSIONAL SALES MEETING ROOM 6

SPORTS AND ENTERTAINMENT MARKETING GRAND BALLROOM NORTH

8:00 AM – 5:00 PMCOMPETITION PRELIMINARIESBUSINESS-TO-BUSINESS MARKETING RENAISSANCE BALLROOM

INTERNATIONAL MARKETING RENAISSANCE BALLROOM

SPORTS AND ENTERTAINMENT MARKETING GRAND BALLROOM NORTH

8:30 AM – 5:00 PMCOMPETITION PRELIMINARIESFASHION MERCHANDISING AND MARKETING RENAISSANCE BALLROOM

MARKETING MANAGEMENT RENAISSANCE BALLROOM

9:00 AM – 5:00 PMCOMPETITION PRELIMINARIESADVERTISING CAMPAIGN MEETING ROOM 12

EMERGING TECHNOLOGY MARKETING STRATEGIES CONGRESSIONAL HALL FOYER

PROFESSIONAL SALES MEETING ROOM 6

2:00 PMLEARN FROM THE PROSADVERTISING CAMPAIGN MEETING ROOM 12

BUSINESS-TO-BUSINESS MARKETING RENAISSANCE BALLROOM

EMERGING TECHNOLOGY MARKETING STRATEGIES CONGRESSIONAL HALL FOYER

FASHION MERCHANDISING AND MARKETING RENAISSANCE BALLROOM

INTERNATIONAL MARKETING RENAISSANCE BALLROOM

MARKETING MANAGEMENT RENAISSANCE BALLROOM

PROFESSIONAL SALES MEETING ROOM 6

SPORTS AND ENTERTAINMENT MARKETING GRAND BALLROOM NORTH

Marketing Management sponsored by:

DECA’s Pinterest has great resume, interview and career tips! See more at pinterest.com/decainc.

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TUESDAY 4.19COMPETITIVE EVENTS7:30 AM – 8:30 AMASSISTANT EVENT DIRECTORS’ AND SECTION MANAGERS’ BRIEFINGADVERTISING CAMPAIGN MEETING ROOM 12

BUSINESS-TO-BUSINESS MARKETING CONGRESSIONAL HALL A

EMERGING TECHNOLOGY MARKETING STRATEGIES MEETING ROOM 7

FASHION MERCHANDISING AND MARKETING CONGRESSIONAL HALL A

INTERNATIONAL MARKETING CONGRESSIONAL HALL A

MARKETING MANAGEMENT CONGRESSIONAL HALL A

PROFESSIONAL SALES MEETING ROOM 6

SPORTS AND ENTERTAINMENT MARKETING CONGRESSIONAL HALL A

9:00 AM – 6:00 PMCOMPETITION FINALSBUSINESS-TO-BUSINESS MARKETING CONGRESSIONAL HALL A

INTERNATIONAL MARKETING CONGRESSIONAL HALL A

SPORTS AND ENTERTAINMENT MARKETING CONGRESSIONAL HALL A

9:30 AM – 6:00 PMCOMPETITION FINALSFASHION MERCHANDISING AND MARKETING CONGRESSIONAL HALL A

MARKETING MANAGEMENT CONGRESSIONAL HALL A

10:00 AM – 6:00 PMCOMPETITION FINALSADVERTISING CAMPAIGN MEETING ROOM 12

EMERGING TECHNOLOGY MARKETING STRATEGIES MEETING ROOM 7

PROFESSIONAL SALES MEETING ROOM 6

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SATURDAY 4.16STUDENT LEADERSHIP TRAINING ($10 fee)Presented by: YPCNetwork

8:00 AM – 1:00 PM This workshop will educate student leaders in the areas of team building, networking, communicating and overall leadership concepts, and is appropriate for all members. This will be a valuable resource to those who wish to enhance their leadership capabilities.

MEETING ROOM 12

TUESDAY 4.19NEW CHAPTER WORKSHOP

SATURDAY 4.16COLLEGIATE ADVISORY COUNCIL DISCUSSION

10:30 AM – 11:45 AMAre you part of a new or reactivated chapter? Learn the “ins and outs” of recruiting new members, establishing a strong presence on campus and working with the international organization.

RENAISSANCE BALLROOM EAST

4:30 PM – 5:30 PMJoin members of DECA’s Collegiate Program Advisory Council as they share program changes for 2016-17 and lead discussions on what the Collegiate DECA Program should look like in 2022.

MOUNT VERNON SQUARE

NEW PIC REQUESTED

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ENTREPRENEURSHIPCHALLENGE

Additional support and assistance has been provided by the Belmont University College of Business Administration and the United States Association for Small Business and Entrepreneurship (USASBE).

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SUNDAY 4.17ORIENTATION SESSIONS8:00 AM - 8:30 AM (Option 1)

MEETING ROOM 11

11:40 AM - 12:10 PM (Option 2)

MEETING ROOM 11

12:20 PM - 12:50 PM (Option 3)

MEETING ROOM 11

3:00 PM - 3:45 PM (Option 4)

MEETING ROOM 11

ENTREPRENEURSHIP IS AMAZING10:15 AM - 11:10 AM CONGRESSIONAL HALL B

FRANCHISING12:55 PM - 1:50 PM CONGRESSIONAL HALL B

MONDAY 4.18CHALLENGE SIGN-UP (Mandatory)

7:30 AM - 9:15 AM MEETING ROOM 3

PLANNING AND CONSULTING7:30 AM - 9:15 AM MEETING ROOM 3

PRODUCT POSITIONINGDr. Lora Harding, Belmont University

9:45 AM - 10:30 AM MEETING ROOM 3

DEVELOPING YOUR VALUE PROPOSITIONDr. Mark Schenkel, Belmont University

10:45 AM - 11:30 AM MEETING ROOM 3

BUSINESS MODELING AND BOOTSTRAP FINANCINGDr. Jeff Cornwall, Belmont University

11:45 AM - 12:30 PM MEETING ROOM 3

PRELIMINARY COMPETITION3:30 PM - 5:30 PM MOUNT VERNON SQUARE

TUESDAY 4.19PRESENTATIONS BY FINALISTS10:00 AM - 12:00 PM MEETING ROOM 11

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INTERNATIONALSALESCHALLENGE

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Sponsored by the Alan E. Hall Center for Sales Excellence

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SUNDAY 4.17ORIENTATION SESSIONS8:00 AM - 8:30 AM (Option 1)

MEETING ROOM 8

11:40 AM - 12:10 PM (Option 2)

MEETING ROOM 8

12:20 PM - 12:50 PM (Option 3)

MEETING ROOM 8

3:00 PM - 3:45 PM (Option 4)

MEETING ROOM 8

MONDAY 4.18CHALLENGE SIGN-UP (Mandatory)

7:30 AM - 9:00 AM MEETING ROOM 10

SUCCESSFUL SELLING Presented by the Alan E. Hall Center for Sales Excellence at Weber State University

9:00 AM - 10:00 AM (Option 1)

MEETING ROOM 10

SUCCESSFUL SELLING11:00 AM - 12:00 PM (Option 2)

MEETING ROOM 10

SUCCESSFUL SELLING1:00 PM - 2:00 PM (Option 3)

MEETING ROOM 10

PRELIMINARY COMPETITION3:30 PM - 5:30 PM MEETING ROOM 10

TUESDAY 4.19PRESENTATIONS BY FINALISTS10:00 AM - 2:00 PM MEETING ROOM 10

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CULINARYMANAGEMENTINSTITUTE

The presentations are closed to general observers; however, some presentations may be viewed by guests or other individuals who have received special permission to attend from conference management. Presentations and/or partner organizations may also be videotaped. All project work and presentations will become the property of DECA Inc. and may be used for promotional, research or other purposes.

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SUNDAY 4.17ORIENTATION AND PROJECT BRIEFING8:00 AM - 4:00 PM MEETING ROOM 3

MONDAY 4.18ALL DAY ACTIVITIES8:00 AM - 5:00 PM PENN QUARTER

TUESDAY 4.19ALL DAY ACTIVITIES9:30 AM - COMPLETION MEETING ROOM 3

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NATIONALMANAGEMENTINSTITUTE

The presentations are closed to general observers; however, some presentations may be viewed by guests or other individuals who have received special permission to attend from conference management. Presentations and/or partner organizations may also be videotaped. All project work and/or presentations will become the property of DECA Inc. and Piper Jaffray & Co. and may be used for promotional, research or other purposes.

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SUNDAY 4.17ORIENTATION AND PROJECT BRIEFING8:00 AM - 4:00 PM MEETING ROOM 5

MONDAY 4.18ALL DAY ACTIVITIES8:00 AM - 5:00 PM MEETING ROOM 5

TUESDAY 4.19ALL DAY ACTIVITIES9:30 AM - COMPLETION MEETING ROOM 5

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9:30 AM - 2:30 PM RENAISSANCE BALLROOM

MONDAY 4.187:30 AM - 12:00 PM RENAISSANCE BALLROOM

CAREER FAIR + EXHIBITS

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www.menswearhouse.com www.rpmcareers.org

www.usasbe.org

jobs.chipotle.com

www.shopdeca.org

www.marriott.com

www.genpt.com www.business.nova.edu

www.asaecenter.org

www.walgreens.jobs

www.acteonline.org

www.sthm.temple.edu/grad

carey.jhu.edu

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$250–$499 DECA’S CHARTERED ASSOCIATION CIRCLEMike Brown

David and Brenda ClarkJeff Collins*

Kenneth DiSaia*Morgan Finch

Ginger and Heather HillSusan Lewin

Hilda and Terri Martin

Pam McKenneyAlexander Mellott

Michael MountStephanie Sandstrom*

Taryn Tewksbury*Ryan Underwood

Jeffrey VictorRyan Witzig

THANK YOUBUSINESS LEADERSThank you to the more than 300 business leaders who will serve as judges, workshop presenters and corporate representatives. This conference would not be possible without your assistance.

DECA LEGACY OF LEADERSHIPTyler Altrup*

Geoffrey Basye*Jeffrey Cartee*

Carter Christensen*Aaron Crotty*

Angela Dayton*Trevor Dickerson*

Jessie Evans*Thomas Fitzpatrick IV*

Cara Gooch*Barbara HennJamie Hillen*

Johnnie Hubbard III*Brittany Keating*Nathan Keeney*

Christopher Lamb*

Alexander Louden*Andrew Monarch*Darryll Morgan*

Mike Pham*Jason Quehl*Robert Redd*

Nicholas Rezny*Fidelmar Rivera*Josh Sanderson*

Lee Seto*Joshua Shankle*David Shelton*Matthew Smith*Tracey Smith*

Jessica Tormey*Brycen Woodley*

*Denotes Former Executive Officer

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$500–$999 DECA’S ICDC CIRCLEDavid and Marsha Bock

Marie Burbach Nick Edwards

Wilson Enriquez*John Fistolera*Michael Garrett

$1,000 + DECA’S DIAMOND SOCIETYJ.D. Gidley

Pamela O’BrienJack J. Rose

Paul WardinskiThe Oshay Family Foundation

Join these alumni and friends of DECA and Connect Where You Are today!

Visit www.deca.org/connect and continue your connection! Together, we will continue DECA’s tradition of excellence.

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ACADEMIC HONOR AWARDCollegiate DECA’s Academic Honor Award recognizes members for their academic excellence, leadership and involvement in Collegiate DECA. Recipients receive gold award ribbons.

ASSOCIATION LEADERSHIP AWARDThe Association Leadership Award recognizes Collegiate DECA members for their leadership at the association level. Each association may nominate up to two individuals. Recipients receive silver award ribbons.

AWARD RECIPIENTSCHAPTER LEADERSHIP AWARDThe Chapter Leadership Award recognizes Collegiate DECA members for their leadership at the chapter level. Each chapter may nominate up to two members of their local chapter for this award. Recipients receive green award ribbons.

PASSPORT LEADERSHIP PROGRAMThe Passport Leadership Program recognizes chapters and members who participated in events that enhanced the Collegiate DECA experience at the local, association and international levels. Members and chapters achieving this recognition are congratulated for their consistent efforts in building personal and professional skill sets.

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FRIDAY 4.151:00 PM – 5:00 PM

SATURDAY 4.168:00 AM – 8:00 PM

SUNDAY 4.177:30 AM – 4:00 PM

MONDAY 4.187:00 AM – 5:00 PM

TUESDAY 4.19*7:30 AM – 5:00 PM*Finalist Tees Available

SHOPTHE DECA SUPERSTORE

RENAISSANCE BALLROOM

WWW.SHOPDECA.ORG

#DECAIMAGES

DECAIMAGES

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INTERNATIONAL CAREER DEVELOPMENT CONFERENCE

2017 APRIL 19-22, 2017

ANAHEIMCALIFORNIA

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RENAISSANCE DOWNTOWN WASHINGTON, D.C.

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Fantastic Futures Start Here.NAPA OFFERS: Scholarships Internships Employment

NAPA is proud to partner with DECA to help students across the country advance their marketing and service skills. Together with DECA, NAPA is a resource for scholarships, competitive events, employment opportunities and local connections.

For more information on career opportunities in our 6,000 stores, 59 Distribution Centers and 15,000 NAPA AutoCare Centers,

go to NAPAonline.com or www.napaautojobs.com or [email protected].

© 2016 Hendrick Motorsports, LLC. The name, likeness and signature of Chase Elliott and the likeness of the No. 24 Chevrolet SS are used with permission of Hendrick Motorsports, LLC.

CHASE ELLIOTT

DECA-NAPA16-8x8 Ad.indd 1 3/2/16 3:09 PM

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