2016 central brand guide

Branding and Visual Guidelines 2016

BRANDING GUIDELINES

3 | Branding Guidelines

Branding and Visual Guidelines

2016

Your Partner in Success. Over the past 30 years, Central Turf & Irrigation Supply has established itself as one of the leading distributors in the green industry. We have gained experience and recognition for our ability to provide our customers with products and services they can depend on. This is reflected in our consistently in customer service excellence.

Given our strong, market-leading position, it is important for us to maintain a consistent and distinctive identity among all of our employees. We must ensure that the representation of our brand and the basic elements of our identity are always used coherently and correctly. This guidelines document outlines a number of fundamental areas of importance to ensure that the look and feel of your communications complements the main brand values. By adhering to these guidelines we will ensure that our identity stays strong and we promote a consistent image to our audiences across all of our communications.

BRANDING GUIDELINES


LogoThe Central Turf & Irrigation Supply logo should be displayed as seen, or knocked out in white or all black. Nothing should intersect the logo at any time. The logo should have enough space around it to breathe on any marketing piece. The logo should never be displayed in a color other the allotted palette with in the brand, nor given any other treatment other than what the brand has already established. The logo will never be displayed with strange patterns, colors or gradients.

TypographyBody Text and Head line copy should be placed in the following families: Roboto, Roboto Slab & Open Sans.

These, light, airy typefaces compliment each other well, and offer the kind of white space and modernism the Central Brand will now present.

Roboto Family

Roboto thinRoboto thin italicRoboto lightRoboto boldRoboto bold italiacRoboto regularRoboto medium italicRobot condensed lightRobot condensed light italicRoboto condensedRoboto condensed italicRoboto bold condensed italicRoboto Slab ThinRoboto Slab LightRoboto Slab RegularRoboto Slab Bold

Open Sans Family

Open Sans lightOpen Sans light italicOpen Sans regularOpen Sans italicOpen Sans semiboldOpen Sans semibold italicOpen Sans boldOpen Sans bold italicOpen Sans extraboldOpen Sans extrabold italicOpen Sans Condensed Light Open Sans Condensed Light ItalicOpen Sans Condensed Bold

Typefaces

Tele-MariNe

abcdefghijklm noopqrstuvwxyz

ABCDEFGHIJKLMNO PQRSTUVWXYZ

1234567890

USUZI

ABCDEFGHIJKLM OPQRST VWXYZ

abcdefghijklm opqrstvwxyz

1234567890

The Central Turf & Irrigation Supply logo is set in Telemarine & Usuzi. These typefaces are never to be used in any body copy, and only shown for display of the logo itself.

Color PaletteColor palette for Central ITS should be used as shown below. Pantone™ colors should be used in all instances with the exception of web use. Web use swatches will matched accordingly. CMYK values will translate as well.

Utilizing the full range of the palette will create a well rounded design sensibility and a more accessible sales based design in general. Tints and gradients are allowed within the palette and should be used in conjunction of the established palette.

PMS 347 PMS 300

PMS 433

PMS 425

PMS 5405

PMS 5405 50% tint

PMS 603

PMS 601

PMS 124

PMS 165

PMS BLACK 6

PMS 546

PMS 202

PMS 193

PMS 3272

PMS 325

PMS 549

PMS 551

PMS 349

PMS 347

PMS 348

PMS 368

PMS 308

PMS 301

PMS 300

PMS 306

Main colors

Additional Pallet

Main tones throughout printed documents will be mono-chromatric within the blue and green pallet as established throughout Central’s documents. All text should be presented in PMS 433 or 425.

The bright, cheerful PMS 368/306 will be used as highlight tones.

BRANDING GUIDELINES


PMS 347 PMS 300C

Color Palette RGB & CMYK ValuesDespite Pantone™ colors, digital values will translate within the web platforms. As with most things, the right file for the right application: PMS for Offset, CMYK for digital and RGB for web.

All three sets of colors are the same value system and can be interchanged at will, however the basic CMYK values are the most utilized for print and therefore utilized for most documents.

PMS 347PMS 300

C 96 M 10Y100K 1

C 100M 43Y 1K 0

R 0G 153B 68

R 0G 122B 184

PMS 347PMS 300

PMS 347PMS 300

Canadian LogoThe Central Irrigation Supply of Canada Inc logo should be displayed as seen, or knocked out in white or all black. Nothing should intersect the logo at any time. The logo should have enough space around it to breathe on any marketing piece. The logo should never be displayed in a color other the allotted palette with in the brand, nor given any other treatment other than what the brand has already established. The logo will never be displayed with strange patterns, colors or gradients.

PMS 300 Black

The same standards apply to the Canadian logo as do the American logo. It should never be shown in anything other than displayed. It is presented is an Rich Black, and 300C PMS color palette.

BRANDING GUIDELINES


Color Palette for Individual Product Categories

ProductsUnder the umbrella of Central TIS are different products which should be treated as within the established brand identity but have their own individual color pallets to separate them.

Color pallets are derived from a primary, secondary and tertiary color tone hierarchy, however complementarity tones may be used to highlight or call out specific information.

IRRIGATION TURF LIGHTING EQUIPMENT ICE MELT

PMS 300C PMS 347C PMS 124C PMS 195C PMS 195C

PMS 301C PMS 349C PMS 603C PMS 202C PMS 3272C

PMS 299 C PMS 368 C PMS 142 C PMS 7546 C PMS 549 C

PMS 300CVC

Additional Color Palette

Secondary Uses and Highlight TonesSecondary colors may be used for highlights, or drawing attention to information within a paragraph, sentence or number.

GREY HIGHLIGHTS

PMS 433C PMS 165C

PMS 546C PMS 430C

PMS 425 C PMS 551 C

While PMS 300C is the main blue in the logo, it can be over powering due to its intensity. Therefore 300CVC is a softer tone of this color family, and allows a document to have a stronger palette.

Primary

Secondary

Hightlight/Tertiary

BRANDING GUIDELINES


Product Icons

Central has four main product categories, which we represent in the acronym L I T E . Lighting, Irrigation, Turf and Equipment. Each of these categories is a division of the company as a whole. The Central icons allow for easy representation of each product category and maintain their communication of each product. There are also secondary product categories; Golf, Erosion and Ice Melt. While these essentially fall under the Turf product category, they are of themselves separate categories, and therefore treated as such.

Secondary products are used sparingly, usually in catalogs and small representations.

PMS 425When in Greyscale, Icons are represented in PMS 425, used on the CTIS Website to represent product categories within each location and branch.

Each product category is represented by its own main color, for easy identification of that particular product family.

Lighting Irrigation Turf EquipmentPMS 124 PMS 300 PMS 368 PMS 193

Erosion Golf Ice MeltPMS 463 PMS 300/347 PMS 368

BRANDING GUIDELINES


Slogans & Phrases TreatmentsCentral prides itself on our core values: Service, Solutions and Stock.

BRANDING GUIDELINES


Design Elements

Patterns For a fun alternative to a high resolution image, patterns may be utilized. These patterns will be simple, yet elegant and reflect the Central TIS brand, and color palette, referencing the product color schemes. Patterns should be simple in nature, as to not distract from their purpose. They are to be used sparingly as a design element.

Simple patterns or textures are favored for bands for headers in documents, when an image may either not be present or a generic design element alternative.

Banners and Call-outsIn most cases, banners, call outs and showcased information is treated in a clever, modern and clean design. Alternative typefaces can be used in some instances for variation.

This includes:

• Monthly Specials

• Newsletters

• Moving Announcements

• New Locations

• New Products

• Highlighted or showcased information

U N I Q U E L I G H T I N G

S A L E

$5 OFF

Banners, ribbons, shapes and similar design elements are usually preferred, and can be found in the marketing department’s vector art library.

Call out Can be used vertically or horizontally

“This is a pull quote.”

Line Element is used to separate information easily.

Image ChoicesAll imagery and graphics should be within the brand and guidelines. Image choices should not be obvious or cliché. Images should be 300 dpi high resolution when printing and 72dpi for web.

Imagery should be thought of in a sales based mentality. Inviting, and professional imagery should be used, and should be engaging to the eye.

Images should be chosen based on content and whenever possible, give reference to what the piece is selling or describing.

Cliché, obvious or over-ly used imagery will not be utilized. While stock photography is acceptable, imagery should be professional and well shot with use of light.

High resolution, clever or images pertaining to the document’s con-tent are more preferred choices.

Images can be representative in nature, or abstract when viewed.

Casual business people in everyday situations is preferred, over corporate looking people in business suits. Consider the industry that the piece is directed towards.

Imagery where type can be placed over it as a header is preferred.

Practical images of products in use, or on a white clen background is preffered.

BRANDING GUIDELINES


Monthly SpecialsCentral Turf & Irrigation Supply promotes their products/services every month. These sales can range from amounts and product categories. Each month a new custom Special should be created while maintaining our established branding guidelines and styles. They can be presented cleverly, and utilize outside typefaces and imagery, but should be recognizable through the Central Brand style.

June SpecialsIN THISTHIIS ISSSUSSUSSUUUEUEUHIS ISSUEDiscounts & Deals for your Summer Season

• Water Efficient IrrigationProducts

• Hot Turf Product Deals

570Z Sprinkler HeadsP/N: TS570Z12PSPECIALP/N: TS570Z12LPSPECIALP/N: TS570Z6PSPECIALP/N: TS570Z6LPSPECIALP/N: TS570Z4PSPECIALP/N: TS570Z4LPSPECIAL

570Z 6”570Z 12” 570Z 4”12” 6” 4”

INSTANT REBATE

$10/CASEON SELECT MODELS

4” & 6” 570 Z Models 4” 6” 50 UNITS/CASE 12” 25 UNITS/CASE

Pro C ControllerP/N: HCPC400PROMOP/N: HCPC400IPROMOThe Pro-C has proven to be the most reliable and robust controller in the industry, with the flexibility to expand on demand due to its modular design.

Irrigation

Buy a Pro C Controller,

get a FREE 3 Zone

MODULE!

Buy a Case of Pro Spray and get 25 Nozzles FREE!

4”, 6” & 12” Models4” 6” 50 UNITS/CASE 12” 25 UNITS/CASE

PGP Ultra • 5 Year Warranty• Blue Nozzle

$.50 OFF

*Case Quantity Only

P/N: HSPRO4PROMOP/N: HSPRO6PROMOP/N: HSPRO12PROMO

P/N HSPGPADJ2.5UP/N HSPGPADJ4U

PGV Valve 1”• Captive bonnet bolts provide hassle-free

valve maintenance• Encapsulated 24 VAC solenoid with captive

plunger for hassle-free service• 2 Year Warranty

$.50 OFF

P/N: HVPGV100GP/N: HVPGV100MBP/N: HVPGV100GS

*Case Quantity Only

*Case Quantity Only

*Case Quantity Only

SAMPLE TEXTLorem ipsum dolor sit amet, consecte-tur adipiscing elit. Fusce dignissim pre-

tium consectetur. Curabitur tempor

SAMPLE TEXTLorem ipsum dolor sit amet, consecte-tur adipiscing elit. Fusce dignissim pre-

tium consectetur. Curabitur tempor August 1 – August 31August Specials

21” Hydro AeratorP/N: DI23515

$3,699.00

Tree & Turf BackPack SprayerP/N: CH61900

• 4 Stage ltration system (with in-tank removable/cleanable lter)

• Cushion grip shut-off with pressuregauge

• Padded shoulder straps with lumbarsupport

• 3 pc nozzle pack (fan, cone andadjustable brass)

$88.75

Central SpreaderPowder Coated FrameP/N: SPREADERF80PD

$205.00

Professional Frame also Available!

Ask your Central Sales Expert for Info!

Sprayer & Spreaders

Equipment76CFMAir CompressorP/N: VRK220S

$6,950.00

185CFMAir CompressorP/N: MDVN52

$13,900.00

Available to Rent, with option to Buy!

Reserve your Air Compressor Rental for Winterization today! Contact your local Central Branch Professional for details!

30” Stand-on AeratorP/N: DI23518

$9,195.00

Sale prices should be very visible and eye catching.

Designs can be created based on themes for example, holidays or seasons pertaining to that month.

Product Numbers Product numbers are alpha numeric numbers used to identify a product or particular sale on a product. They should be provided by the management and will always be easy to find underneath the product available for sale.

Most monthly specials are based on region, and therefore reflect sales only going on in that region, or location. Some areas showcase different products than others. Prices also vary.

Central carries a wide range of outdoor lighting products and accessories. Contact your local Central Turf & Irrigation professional for details!

October 1st – 31stOctober Specials | North East

Lighting

Lancer 6 Path Light• Handsome solid brass design• Coordinates with every landscape• Professional-grade constructionP/N:ULLANCER6WB-NL

$62.99

g

LaPa• Ha• Co• ProP/N:U

$6

IntrepidUp Light

P/N: ULINTREPIDWB-NL

$44.99

Valor Uplight with 3’ LeadBulb Not Included• Precision formed from brass • Design provides enclosed, water resistant wireway to protect wires P/N: ULVALOR-NOLEAD

ONLY $29.99

NovaDesigned to provide in-ground lighting solutions, the Nova is ideal for up-lighting a variety of elements, from trees and shrubs to pillars and other vertical structures.P/N: ULNOVAWB-NL

$73.99

Nucleus® Up LightsLED Bulb IncludedDesigned to illuminate shrubs, trees, signage, architectural facades and more!

• Marine grade A360 alloy construction• 15’ hub-ready wire lead available• 12” FLEX Auxiliary Lead available• Composite stake with molded brass

threaded insertP/N: ULNUCLEUSBK-NL

$51.00 W/ LED BULB

ODYSSEY SERIES

300 WattTransformerP/N: UL300SSSL15

$124.99

BRASS KNIGHTS SERIES

ELEMENTS SERIES

$62.

VBu• P• DP/N

O

BEST VALUE!

Max 3Watt Bulb

The Central logo is large and bold standing out, but also displayed is the product vendor logo.

The Central logo is always in the lower right hand corner.

Paragraph styles will be implemented in all documents, and must be adhered to in order to maintain a cohesive and organized brand. Consistency will be maintained within and throughout the entire brand, and therefore cannot be deviated from for any reason, without express written consent of design and marketing.

centraltis.com2016 TruAudio_Nanuet-AB

8:30am to 1:00pm Lunch Provided

Luxury Outdoor AudioPresented by Matt Emett TruAudio Sales Manager

TruAudio speakers are constructed with materials proven to perform. This informative class will provide valuable tools on how to present, and install one of the best quality luxury outdoor products available on the market today.

Featuring Matt Emett

TruAudioPresentation & Installation Class Friday, February 12CENTRAL TURF & IRRIGATION SUPPLY 351 W. Route 59 Nanuet, NY 10954

Company: ��

Name(s): ��

Phone: ��Cell: ��

Class Name(s): ��Email: ��

Register online at centraltis.com/eventsor email [email protected] with the information below.

For more information, call 914-347-5656.

The information you provide is confidential and will be used only to process your registration.

Line elements separate information

Call out is treated with a highlight tone reflecting the product category

Vendor logos are high resolution and up to date.

Document Description is easy to find and understand for easy file locating within company.

Document CreationAll documents no matter what the kind, will be created and designed within the brand guidelines with NO exception. All typefaces, colors, image choices, and layouts should be approved by the design dept before creation. A clean, modern approach to page layout will be utilized and a strong use of white space is preferred.

The Central Logo is always placed in the lower left hand corner.

Forms are interactive and exported for multiple uses. Hyper links should all behave correctly and should be easy to find. Documents will be uploaded as per management requirement.

Transparency is 60-75% PMS 301 and overlaid on top on image banner left justified.

Paragraph StylesIn order to maintain consistency within documents, paragraph styles will be utilized in both body copy and table layouts. Styles may be mixed and matched as per document needs. Wherever possible, templates will be created to allow for easy work flow in both Indesign, Word and Powerpoint documents, to allow employees to access, and maintain the brand we are establishing. Paragraph and Character Styles should be in every document created.

Body Copy

Product TitleSpecails Product Detail

Body Copy Large

• Small Bullet with forced indent - iis aruptumqui corecum que in cuptas mil mil is et maximusam sendem explign isquid quost, offici ulpa niet

Call OutCOST 28ST $19.00

Document Headline

T I T L E E X T E N D E D

SUBHEAD SMALL• Body Bullet with forced line indent

Headline Medium

Head 18 pt

Small Call Out GreenSpecails GreenSmall Call Out Blue

Contrast Highlight

The

HeadNormal Basic

Pull Quote

C A T E G O R YEXTENDED

E X T E N D E D E X T R A B O L DAlt Paragraph Head Bold 433 18

All paragraph styles are applied throughout Central Turf and Irrigation Supply’s entire brand. All treatments of typefaces, spacing, color and additional design elements are agreed upon by the marketing manager and designer, but may vary depending on the product category or specific document.

BRANDING GUIDELINES


Scroll Pages & Interactive PiecesIn order to maintain consistency within documents, paragraph styles will be utilized in both body copy and table layouts. Styles may be mixed and matched as per document needs. Wherever possible, templates will be created to allow for easy work flow in both Indesign, Word and Powerpoint documents, to allow employees to access, and maintain the brand we are establishing. Paragraph and Character Styles should be in every document created.

Stationery & Marketing MaterialsAll documents no matter what they are used for will be treated in the same consistent high designed layouts established in the brand. This includes business cards, letterhead, envelopes, posters and other materials. Very little deviation will be allowed, and must be approved by the design and marketing team before doing so.

High quality printing options will be made by the designer in the best interest of the company for presentational use.

8 Williams Street Elmsford, NY 10523 T (914) 347 5656 F (914) 347-9174

centraltis.com

8 Williams Street Elmsford, NY 10523

BRANDING GUIDELINES


InfographicsDepiction of information should be represented quickly and easily, and are subject their own color schemes and treatments. Info-graphics should be representative in nature but informative in design. They should reflect not only the established brand, but give a clear, consistent demonstration of text and information together while not being too busy or over whelming.

PresentationsFor a well designed presentation, a template has been created for use throughout the company. This template maintains the brand standards that the company has established as well as implements the kind of high quality design that Central Turf, Irrigation & Supply stands for. This template can be for used in Power-point and Keynote, as well as Prezi depending on user needs. Animations, interactivity and transitions will be placed upon needs of user, and approved by the design manager. High resolution photography and images can be found by requesting images form the design manager.

The theme for each presentation remains throughout the entire document.

Tables, charts & graphs are all presented clearly and simply. Slides should not have too much information on them.

BRANDING GUIDELINES


Trade Show BoothTrade booth materials should be consistent, with bright bold colors, imagery and a strong message. Every event should present the materials as clean as possible.

The booth itself is 10x10.5 and stands upright. It folds easily, however does require care when cleaning or transporting. An 8’ table cloth accompanies each booth in various locations for trade shows in either blue or black.

BRANDING GUIDELINES


Central Website

Website Styles Central prides itself on our core values: Service, Solutions and Stock. Orerrovit offici dolor acearuptio quam faccum exceptatiur?Bero eniendi gnimolorro quodist officilibus essenim deriam ut minihictus escipsu ntotatus molor aut vendit vera sam

Navigation Dolor acearuptio quam faccum exceptatiur?Bero eniendi gnimolorro quodist officilibus essenim deriam ut minihictus escipsu ntotatus molor aut vendit vera sam endelitio. Ceprem hitia voluptatur aut volorpora earitat isciist et laciis num qui dolum, sitas unture natquis magnis nonsed qui ut et occulloreris cum eos aut alitas estem quidundunt.

Web Site and Online MaterialsThe Central Turf & Irrigation website should maintain a consistent brand across all of its pages. Utilizing the same brand standards and practices for all of our other materials, the website shall be clean, modern and easy to use. Functionality and interactivity will create a more dynamic user experience. Use of icons and links will formalized and maintained. The website, should be displayed and designed as per current technology and allow for responsive layout for mobile devices and tables.

The website will consist of the most up to date information possible and provide details for all manner of questions for customers, and will be updated accordingly.

The Central website will be laid out in a organized grid based structure, as determined by the heads of staff to give a fresh modernized and user friendly experience.

BRANDING GUIDELINES


Tables & ChartsAll tables of information will be displayed and presented in the same clean, modern way as the rest of Central Turf & Irrigation Supply’s materials. A .5 stroke between rows will be applied as well as a well designed use of white space. All tables will be created in either Indesign, or Excel depending on need.

Header Rows with be displayed with specified Paragraph and Table Styles as per the established brand.

PART# DESCRIPTION HEAD HANDLE GRIPA WOLFL100 #2 Round Point #2 Round Point 47” Fiberglass Handle Comfort

B WOLFL200 #2 Square Point #2 Square Point 47” Fiberglass Handle Comfort

C WOLFL300 Garden Spade #2 Spade 47” Fiberglass Handle Comfort

D WOLFL400 16” Drain Spade 16” Drain Spade 47” Fiberglass Handle Comfort

Solo Sprayers

ASO425 Solo Piston Style Backpack

$90.75

BSO475B Solo Diaphragm Style Backpack

$90.75

CSO456 Solo Tank Style

$43.50

Solo Sprayers

ASO425 Solo Piston Style Backpack

$90.75

BSO475B Solo Diaphragm Style Backpack

$90.75

CSO456 Solo Tank Style

$43.50

Strokes between cells will be utilized as per the established paragraph and table styling within the style guidelines of the design dept.

For precise alignment, whenever possible, table are used within text boxes to maintain consistency for each document.

=A white stroke between columns or rows can separte information

Table styles should be consistent throughout all documents in a simple format, and allow for easy-to-follow information.

2016 Premium Private Label ProductsAll packaging should be presented in a clean, minimalist setting, with use of white space and not cluttered up with imagery. This will create a consistent, and modern feel for Central products and set our company apart from a lot of competitors in the industry.

PMS 347 PMS 349

Other Central private label products are provided by outside sources and may be outside the set branding guidelines as determined by the owner of the company.

Central Locations MapIn order to effectively display all the locations within the Central Turf & Irrigation regions, a map is presented as below. When used in an interactive setting, the individual areas highlight and zoom in and out of their prospective locations.

Each region is color coded for easy to navigate information. All parts of the map unused by Central will be shown in a light gray, while regions are displayed in bright inviting tones consistent with the color palette of the brand.

As locations continue to increase, the Central location map will be provide an easy-to-follow exploration of each location without being to specific. Each dot represents a single location, and states can be individualized needed. A ‘Callout’ to that state is treated as shown.

M I N N E S O T ACoon Rapids 286 Coon Rapids Blvd. Coon Rapids, MN 55433 T. (763) 795-8353 F. (763) 795-8328 [email protected]

Eagan2797 Eagandale Blvd. Eagan, MN 55121 T. (651) 681-9133 F. (651) [email protected]

BRANDING GUIDELINES


Sales BookThe Central Sales Book is an annual catalog of products showcased in the annual sales meeting, used for our sales staff. It contains information about products and services Central offers and is used for sales purposes.

SERVICE. SOLUTIONS. FULLY STOCKED.

centraltis.com

2016 Partners for Success

The sales book represents the theme for the company — Partners for Success. Its general layout, design and presentation are all utilized throughout the documents within the entire company.

Word Docs and Internal DocumentsLike the rest of the brand, all word docs will adhere to company styles when presented. All word docs will be typeset in the Open Sans Family and if thats not available, Arial.

All documents will maintain a set template for consistency through out as well we placement of type, image and components for each document.

Logo will be placed exactly in the same place in template style for consistent documents.

Headers will always be in blue, type in dark gray as per the word doc color palette.

BRANDING GUIDELINES


BrochuresUniform in design and layout, brochures within similar product categories should reflect each other. Full catalogs should have a full splash page for the cover with ideally a large bold image of the product for an eye catching look and feel.

2015

Golf Supplies Catalog Turf & Irrigation Products

Equipment Brochure

www.centraltis.com

2015 – 2016

Professional Tool Catalog

www.centraltis.com

Turf & Landscape Professional Products

centraltis.com

Partners for Success.

G E O R G I AThe covers of catalogs when re-designed, should reflect the theme of the company for 2016.

ArticlesSet up similarly to internal word docs, Central TIS articles will be set in Word whenever possible to ensure small file size. All sources should be sited or referenced. Imagery should as high resolution as possible, and be able to be viewed Online as well as in print. These articles will be researched, and approved by Central Turf & Irrigation Supply marketing team. At the end of every month these articles will be provided for download in Centrals monthly newsletter.

Choosing the Right Air Compressor

There are two types of air compressors: the rotary screw air compressor and the reciprocating piston air compressor. It’s very important to choose the correct type for your situation. We recommend a rotary screw compressor for professional contracting irrigation projects.

Air Pressure & Capacity • Pressure and capacity are the two main specifications to look for when buying an air compressor.• Pressure is expressed in bar or PSI (pounds per square inch).• Capacity is expressed in CFM (cubic feet per minute), liters per second or cubic meters per hour.

Remember: Pressure is ‘how strong’, capacity is ‘how much’.

• Most compressors for sale are between 125 and 175 psi ( 8.5 – 12 bar) pressure. But their capacity is the bigdifference.

• The pressure you need is dictated by the kind of tools / equipment you use (‘this nailer needs 100 psi’, or ‘themachine operates at 125 psi’).

• The needed capacity of your air compressor is dictated by the air consumption of all your tools and machinestogether (if they are typically used all at the same time).

Pressure Most compressed air equipment is designed to operate at around 90 – 100 psi (6 – 7 bar). For this reason, most people only need a compressor with a maximum pressure of 7 bar. For some applications, a higher pressure is needed, like 15 or 30 bar. Sometimes even up to 200 – 300 bar. Look at the tools or machines you use, it should state the required minimum pressure.

If not, 100 psi (7 bar) is safe to assume for hand tools. Most machinery also operates at 100 psi, but to be sure check the specs or ask the manufacturer.

If it is a replacement compressor, you can buy a compressor with the same pressure rating as the previous one.

What size/capacity (CFM) do I need? Capacity is the amount of air that the compressor can pump out. It is expressed in CFM (cubic feet per minute). What’s the difference between a very small and a very large compressor? It’s not the pressure, it’s the capacity.

Articles should be concise and organized. Easy to follow information will be provided so as to not loose the viewers attention.

Use of bullet points is preferred over long paragraphs.

All articles should be available online when needed and all sources should be clearly indicated and sited. A archive system will be provided for older articles which will be available to those who want to read more.

FormsForms should be designed by the marketing team, and maintain all branding standards. Ideally they should be all interactive and provide information clearly and simply.

Forms should all be interactive via PDF and able to edit therein, when needed.

Sometimes forms are created by outside entities and therefore outside the Central internal brand and style guidelines, however whenever possible - forms should be deisgned by the marketing dept.

Central Branches

Store External Signage External signs are designed for outdoor use. They are primarily printed on a weather-resistant vinyl and large in size for visibility. A template file is created for consistency.

96”

48”

While sizes will vary from branch to branch a basic layout will be assumed, utilizing a horizontal template.

Logo, phone & website are very large and visable from a great distance.

Store PresentationWhile each branch within the Central Turf & Irrigation company is its own individual location, there are some standards that should be adhered to for constancy within the brand.

Slat board walls

Sales professional is well groomed, friendly and helpful.

Branches should maintain a consistent layout across the entire company. Products should be well stocked, faced and organized.

Products are displayed professionaly

2016 central brand guide

Documents

Transcript of 2016 central brand guide