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2016 CAPIO Conference Agenda

Resort at Squaw Creek, Olympic Valley, CA  April 11 – 14, 2016 Conference Attire: Business Casual / Awards Dinner: Semi-Formal Recommended

(Agenda as of 4/7/16)

Monday, April 11, 2016

Grand Sierra C/D Room Sponsor: CivicLive

TIME SESSION/EVENT Location 11:00 AM – 5:00 PM Conference Registration/Information Desk

Alpine Registration

1:00 PM – 5:00 PM Pre-conference Workshop DSLR PHOTOGRAPHY 101 (PIO Institute Credit- satisfies 4a(vi) Photography) Lael Wageneck, public engagement coordinator, Santa Barbara County

Grand Sierra C/D

Do you want to learn how to take photos without leaving your DSLR on the automatic button? This session will get you on your way to understanding the various components and modes on your camera and expand your creativity. This session will cover different types of lenses and their uses, shutter speed and motion blur, film speed/ISO and shooting in low light, aperture and depth of field, exposure, composition, and working with external lights.

5:00 PM – 6:00 PM MEET & GREET Sponsored in part by FlashVote Join your fellow PIOs for this mixer after our pre-conference workshop or after traveling

in to North Lake Tahoe. A great chance to re-connect with colleagues and meet new

friends as the week gets started.

Cascades

6:15 PM – 9:00 PM Explore Olympic Village / Evening on your Own The Resort at Squaw Creek offers a complimentary shuttle to the Olympic Village where you’ll find some great restaurants and a beautiful view of the famous Squaw Valley ski slopes.

6:15 PM – 9:00 PM Pre-conference Board Meeting & Dinner

Tuesday, April 12, 2016 Room Sponsors

Grand Sierra A/B: Granicus Grand Sierra C: GovDelivery Grand Sierra D: ETA Agency 7:00 AM – 5:00 PM Conference Registration/Information Desk

Alpine Registration

7:30 AM – 9:00 AM Continental Breakfast/Exhibits/Networking Come visit our exhibitors/sponsors while you enjoy breakfast!

Sierra Prefunction

Pre-scheduled Appointments

ON CAMERA TRAINING Pre-scheduled Individual Training Sessions for CAPIO members

Monument Peak A

Offered by Scott Summerfield, principal, SAE Communications

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Conducted by SAE Communications, individual sessions include a discussion of one of your agency's

pressing issues, development of key messages, and two rounds of mock interviews. You'll be able to

review your “on camera” experience after the training and will have a huge jump on your communications

strategy for your upcoming issue. Camera/recording services provided by Placer County.

(All timeslots are currently filled. Email info@capio.org for more information.)

8:00 AM – 8:30 AM NEW ATTENDEE ORIENTATION

CL Lopez, communications officer, Human Services, County of San Bernardino and CAPIO president Bring your breakfast and meet CAPIO’s President while she provides new attendees with insights about how to make the most of your time at the conference.

Grand Sierra D

9:00 AM –1:00 PM PROFESSIONAL PORTRAITS Provided complimentary by Phoebus Biron www.bironconcepts.com

No pre-set appointments. Photos will be emailed to you by Phoebus within two weeks

of the event. Participant photos may be utilized on his website pending approval.

Sierra Prefunction

9:00 AM – 10:15 AM OPENING KEYNOTE – THE CRITICAL ROLE OF THE PIO IN SHAPING GOVERNMENT COMMUNICATIONS

Welcome from CAPIO Christine Brainerd, communications manager, City of Folsom and CAPIO President- Elect CL Lopez, communications officer, County of San Bernardino and CAPIO President

Sponsor Spotlights: Granicus, Comcast Placer County Welcome Jennifer Montgomery, Placer County Supervisor, District 5

KEYNOTE SPEAKER Kelly Huston, deputy director, Governor’s Office of Emergency Services

Grand Sierra A/B

Sometimes the daily tasks of your role as a PIO keep you from stepping back and seeing the bigger picture of why you do what you do, or where you fit in the overall organization. For over 20 years Kelly Huston has had a window into the small and large crises that communities across the state of California have encountered. What are you as a PIO training for? How do your daily “workouts” help you prepare for the moment when your community needs you the most? What is the difference between writing a press release and crafting a message to reach your audience? There is a critical difference – and being a trained PIO matters.

10:15 AM – 10:45 AM Coffee Break, Sponsor Exhibits and Networking

Sierra Prefunction

10:45 AM – 11:45 AM Concurrent Breakout Session II PLANNING HIGH PROFILE EVENTS AND PRESS BRIEFINGS Brad Alexander, chief of media relations and public information, California Office of Emergency Services Shawn Boyd, public information officer, California Office of Emergency Services Jonathan Gudel, public information officer, California Office of Emergency Services John Larimore, videographer, California Office of Emergency Services Robb Mayberry, public information officer, California Office of Emergency Services Lisa Ruiz, graphic designer, California Office of Emergency Services Monica Vargas, public information officer, California Office of Emergency Services

Grand Sierra A/B

http://www.bironconcepts.com/

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Gain insight into how the CA OES team manages and prepares for high profile events including town hall meetings with leaders like the Governor, site tours and media briefings for critical events and issues or , government to government stakeholder meetings. The team will share examples from recent events including the Los Angeles press briefing on the Aliso Canyon gas leak and the statewide virtual JIC operating since November. How do you consider all of the moving parts? What do you need to consider during the advance planning stage and site visit? How do you brief your leaders?

Concurrent Breakout Session II DIGITAL SACRAMENTO: HOW DIGITAL COMMUNICATION HELPED SACRAMENTO IMPROVE ONLINE CUSTOMER EXPERIENCES Natalie Fedie, vp of customer success, market development strategist, GovDelivery Carlos Eliason, creative design specialist, City of Sacramento

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The City of Sacramento relaunched its website and blog in 2014, in response to rising citizen expectations

for seamless, online services. Sacramento recognized that its website was only going to be valuable if

people used it, so they mapped out a plan to overhaul their communication strategy to drive traffic and

usage of the new site and new services. The City of Sacramento ramped up its use of the email, text

messaging, and social media to help drive traffic to new online properties and get citizens more engaged

with the city's programs. The city uses email messages as the backbone of its communications, which

range from marina updates, to messages on economic development initiatives, to alerts on water

conservation efforts. Sacramento increased its focus on outbound communication as the primary driver of

stakeholder engagement. This session will cover the top ways Sacramento has used digital communication

channels to drive its audience to action from compelling subject lines to subscription overlays and more.

Concurrent Breakout Session III INFOGRAPHICS IN FLASH: FREE, EASY TOOLS TO MAKE YOUR DATA POP Chris Gray-Garcia, deputy director of communications & public affairs, Placer County Scott Sandow, public information assistant, Placer County Mirinda Glick, graphic designer, Placer County

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Love the look and shareability of a great infographic but don't have the staff or resources to make them?

You're in luck. Learn about the easy, free (and nearly-free) resources anyone can use right now to

transform complicated or even drab information into simple, beautiful and impactful infographics and why

they're a critical tool for grabbing attention in the oversaturated social media world. 11:45 AM – 12:15 PM Meet Your Chapter:

Northern California Meet & Greet President-Elect: Christine Brainerd City of Folsom, communications manager

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Central California Meet & Greet Director-at-Large: Lael Wageneck County of Santa Barbara, public engagement coordinator, CEO’s Office

Sierra Prefunction

Southern California Meet & Greet Director-at-Large: Jose Arballo, Jr. Riverside County Department of Public Health, senior public information specialist

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12:15 PM – 1:30 PM Luncheon and Keynote Presentation Sponsored by Digital Deployment and ETA Agency Sponsor Spotlights: Digital Deployment, ETA Agency, CivicLive LUNCHEON KEYNOTE - HOW TO STAY POSITIVE AND FOCUSED IN UNCERTAIN TIMES Sarita Maybin, international speaker, communication expert and author

Grand Sierra A/B

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The ability to stay positive and productive in the face of change, challenges and uncertainty is essential for

career success. In this interactive presentation Sarita will share how you can stay motivated, respond to

workplace challenges and rekindle passion for your career. You’ll learn how to cope wi