2016 April SABC Radio Rate...

1

RADIO RATES

APRIL 2016

2

Dear Business Partner

Once again thank you for being great business partners of the SABC. Doing business with you is always a pleasure and your support for the SABC is always appreciated.

This letter serves as notice of our rate increase effective 01 April 2016. The average increase is 8%. We are confident that you will still find SABC Radio a cost effective buy given our extensive reach. Despite these increases, SABC Radio remains committed to continue its proud heritage of pricing responsibly and delivering value for money to our business partners.

Please note that after an in depth analysis and consultation with our business partners, a decision has been taken to discontinue all Ad Splits on all SABC radio stations with effect from the 01 April 2016.

The electronic versin of the rate card is attached, and the printed version will be delivered by your account executive soon. If you have any questions regarding this increase, or any matter you wish to raise with us, please feel free to give us a call or drop us an email. We always appreciate the opportunity to serve you.

Your support during 2015 was nothing short of amazing, and we look forward to working closely with you in 2016.

Regards

Eugene ZwaneGeneral Manager

3

Konka Bokamoso

9 Provinces, 18 Radio Stations, 11 Offi cial languages, Reach 77.3% of the Adult population with

29,5 million listeners.

SABC’S PORTFOLIO - 18 RADIO STATIONS

Source: AMPS 2015 Six Months (Jan 2015 - Jun 2015)

4

CONTENTS

Coverage of MG5 Stations 6 METRO FM 7-89 Good Hope FM 10-12 5FM 13-15 Coverage of ALS Stations 17 Ikwekwezi FM 18-20 Lesedi FM 21-23 Ligwalagwala FM 24-26 Motsweding FM 27-29 Munghana Lonene FM 30-32 Phalaphala FM 33-35 Thobela FM 36-38 TruFM 39-41 Ukhozi FM 42-44 Umhlobo Wenene FM 45-47 XK-FM 48-50

Coverage of Fortune 4 Stations 52 Radio 2000 53-55 Lotus FM 56-58 RSG 59-61 SAfm 62-64

Rap Studio 65

Combos and Packages 68 All Client Weekend 69 Packages April 2016: Drive Time 70 Packages April 2016: Lunch Time 71 Mpumalanga Combo 72 Rates: April 2016 73 Limpopo Combo 74 Rates: April 2016 75 Radio Sponsorship 76-78

Terms and Conditions 79 General Terms and Conditions 79 Cancellation Period 79 Advertising Material Deadlines 79 Recorded Advertising and Live Read Policy 80-81 Packages: Terms and Conditions 81

Contacts 82

5

THE POWER BEHIND MG5

The MG5 group consists of METRO FM and 5FM, amongst the list of South Africa’s most successful commercial radio stations, as well as Good Hope FM; one of Cape Town’s biggest local stations. This powerhouse of stations offers access to a tightly defined target audience that can leverage the individuality of each station in order to create the ideal vehicle to reach a lucrative target sector.

The MG5 group is for the upwardly mobile 16 to 34 year-old trendsetters, the youthful and the chic. They are the pulse of pop culture and this places all three stations very much at the top of their game. This means that these stations can guide you, the advertiser, on how best to speak to your target market, who is the core of this group’s target audience – anything from generic 30 second sound bytes, on-air promotions with creatively unique and entertaining content, some of the most innovative and interactive outside broadcasts, to nationwide integrated media opportunities - we simply have the young at heart, by the ear.

6

COVERAGE OF MG5 STATIONS

MG

5

P7D Listenership 9 350 00024.4% reach of Adult population

Existing Coverage

NORTH BLOCK Gauteng, Mpumalanga, North West, Limpopo & Free State

East Block KwaZulu-Natal

SOUTH BLOCK Western Cape, Northern Cape & Eastern Cape

MG5 National Coverage METRO FM 5FM GOOD HOPE FM

Source: AMPS 2015 Six Months (Jan 2015 - June 2015)

7

South Africa’s largest urban commercial station refl ects the style and attitude of its more than 6 million multicultural listeners. METRO FM is a music station that delivers credible and unbiased news reporting to keep listeners involved and informed. Through its English broadcasting, the station is the ideal vehicle to deliver a global and local perspective that inspires its audiences, as well as being a cost-effective medium for advertisers to reach a quality audience that just continuallykeeps growing.

METRO FM

8

METRO FM P7D - 7 056 000

GENDER % LSM %

PROVINCE %

47

10

30

35

91

7

11

25

53

LSM 10

6,6

LSM 9

13,1

LSM 8

15,4

LSM 7

20,8

LSM 6

27,7

LSM 5

10,9

LSM 4

4,3

LSM 3

1,1

LSM 2

0,3

LSM 1

WESTERN CAPE

MEN

WOMEN

15-24

25-34

35-49

50+

BLACK

COLOURED

INDIAN

WHITE

EASTERN CAPE LIMPOPO

NORTHERN CAPE KWAZULU-NATAL GAUTENG

FREE STATE MPUMALANGA NORTH-WEST

0,0

10,5

AGE %

RACE %


0

5

10

15

20

25

30

3,8 6,8 13,3 7,2 4,4 4,152

9

APRIL 2016

SATURDAY00:00-03:0003:00-06:0006:00-09:0009:00-12:0012:00-15:0015:00-18:0018:00-22:0022:00-24:00

SUNDAY00:00-04:0004:00-06:0006:00-09:0009:00-12:0012:00-15:0015:00-18:0018:00-21:0021:00-24:00

8403 450

20 580

21 60019 56010 56011 01015 96016 68019 56018 120

6 8101 890

780 1 410 8 310

12 360 11 010

5 910 2 490 2 010

960 1 050 4 710 6 510 7 860 5 910 2 730 1 410

MON-FRI00:00-05:00 05:00-06:0006:00-07:0007:00-08:0008:00-09:0009:00-12:0012:00-15:0015:00-16:0016:00-17:0017:00-18:0018:00-19:3019:30-21:0021:00-24:00

GAUTENG MPUMALANGA LIMPOPO FREE STATE NORTH WEST

9 660 5 910 5 310

11 910 4 170

900

6 510 8 760 7 110 4 170 2 010 1 530

3 450 5 910 6 210 5 010 1 650

900

MON-FRI07:1010:1014:1017:1020:1022:10SATURDAY07:1010:1014:1017:1020:1022:10SUNDAY07:1010:1014:1017:1020:1022:10

W-CAPE E-CAPE

5 910 3 450 3 210 7 860 1 770

660

2 250 5 910 2 970 1 770 1 050

840

1 290 3 690 2 730 2 130

780 720

5 910 2 490 2 970 5 910 1 410

840

2 490 3 930 2 490 1 770

900 720

600 1 290 2 250 2 490 2 010

840

RA

TES

AD

-SPLI

TS R

ATE

S

*No discount allowed on adsplits

TIMES 30’’ RATES

TIMES KWAZULU-NATAL

10

Good Hope FM not only personifi es the energy and vibe of Cape Town but it also entertains and informs Capetonians through music, lifestyle events and news. The station connects its wide range of Cape audiences from areas including Cape Town Metropole, the West coast, Boland and Overberg, to what is hot and happening around them. This unique station offers advertisers powerful regional access to existing buying power and an upwardly mobile target audience of the laid back Mother City.

GOOD HOPE FM

11

0

5

10

15

20

25

GOOD HOPE FM P7D - 937 000


GENDER % LSM %

PROVINCE %

48

9

34

15

31

72

12

1

26

52

LSM 10

14,1

LSM 9

23

LSM 8

19,8

LSM 7

23,3

LSM 6

16,7

LSM 5

1,8

LSM 4

1,2

LSM 3

0,1

LSM 2

0,0

LSM 1

WESTERN CAPE

MEN

WOMEN

15-24

25-34

35-49

50+

BLACK

COLOURED

INDIAN

WHITE




0,0

0,70,71,5

AGE %

RACE %

97

12

APRIL 2016

SATURDAY00:00-06:0006:00-09:0009:00-12:0012:00-15:0015:00-18:0018:00-22:0022:00-24:00

SUNDAY00:00-06:0006:00-09:0009:00-12:0012:00-15:0015:00-18:0018:00-22:0022:00-24:00

300 420

3 210 3 450 2 730 2 490 1 050

270

300 960

2 490 1 170

420 420 330

300 540

1 170 840 540 330 330

MON-FRI01:00-04:0004:00-06:0006:00-09:0009:00-12:0012:00-15:0015:00-18:0018:00-22:0022:00-01:00



13

5FM’s purpose is to bring together young at heart South Africans through the power of music. As an entertainment powerhouse offering the best in local and international music, 5FM is a Top 40 contemporary hit radio station and multi-media content platform featuring some of the most well-known media personalities and music DJs in South Africa. The station has won numerous awards, including seven consecutive Generation Next awards for Coolest Radio Station, 2012 Commercial Station of the Year at the MTN Radio Awards and has been nominated for Most Infl uential International Station at the Worldwide Radio Summit in Los Angeles. 5FM aims to be on the pulse of local and global music trends offering its 1.7 Million-strong nationwide audience an opportunity to co-create, engage and participate in the energy and dynamism of a fast changing youthful community. 5FM lives loud!

5FM

14

0

5

10

15

20

25

5FM P7D - 2 611 000


GENDER % LSM %

PROVINCE %

40

10

30

35

50

27

15

8

25

60

LSM 10

20,8

LSM 9

21,5

LSM 8

14,2

LSM 7

20,8

LSM 6

13,7

LSM 5

5,4

LSM 4

3,1

LSM 3

0,4

LSM 2

0,1

LSM 1

WESTERN CAPE

MEN

WOMEN

15-24

25-34

35-49

50+

BLACK

COLOURED

INDIAN

WHITE




0,0

2,1 2,2 1,5

AGE %

RACE %

17,2 9,7 8,9 13,3 6,4 38,6

15

720 900

7 860 13 800 17 400 12 360 10 560

5 010 9 210

10 560 3 690

900

MON-FRI01:00-03:0003:00-05:0005:00-06:0006:00-07:0007:00-08:0008:00-09:0009:00-10:0010:00-13:0013:00-16:0016:00-19:0019:00-22:0022:00-01:00

GAUTENG MPUMALANGA LIMPOPO FREE STATE NORTH WEST

2 010 2 010 1 890

480

1 890 3 210 1 050

840 1 170

390

1 050 1 650

900 540 480 540

MON-FRI10:1014:1020:1022:10SATURDAY07:1010:1014:1017:1020:1022:10SUNDAY07:1010:1014:1017:1020:1022:10

W-CAPE E-CAPE

1 410 1 530 1 410

480 -

1 410 2 010

840 780 660 360

660 1 170

720 480 360 390

1 410 1 530 1 410

480

1 410 2 010

840 780 660 360

660 1 170

720 480 360 390

RA

TES

AD

-SPLI

TS R

ATE

S

*No discount allowed on adsplits

SATURDAY01:00-04:0004:00-07:0007:00-10:0010:00-14:0014:00-17:0017:00-19:0019:00-22:0022:00-01:00

660 1 170 3 930 6 510 2 250 2 010 2 250

720

SUNDAY01:00-04:0004:00-07:0007:00-10:0010:00-14:0014:00-17:0017:00-19:0019:00-22:0022:00-01:00

600 900

2 250 4 170 2 010 1 530 1 530

840


TIMES KWAZULU-NATAL

APRIL 2016

16

THE POWER BEHIND ALS

SABC ALS (African Language Services) Radio has been mandated to provide informative and interesting edutainment. Over the years and through the portfolio’s growth, the stations have taken the mandate to heart. ALS Radio no longer looks at its role as a mandate but sees developing and supporting the growth and maintenance of culture and language as the core of their business. Through this they are able to touch on and focus on the development of all South Africans from all walks of life.

Insights to the ALS listeners show us that they are highly motivated and are looking to improve their lives and reach a stage of self-actualisation. They are ambitious and aspire for a brighter future while they are caught between their dreams and reality.

ALS Radio enriches the lives of their audiences by inspiring a strong sense of belonging. With the knowledge and understanding of their cultures and backgrounds, our listeners get a strong connection to their roots within the context of a modern environment.

Konka Bokamoso

17

COVERAGE OF ALS STATIONS

ALS


ALS National Coverage Ukhozi FM Ikwekwezi FM Phalaphala FM Lesedi FM Motsweding FM Munghana Lonene FM Ligwalagwala FM Umhlobo Wenene FM TruFM Thobela FM XK-FM


18

Ikwekwezi FM is the only station in South Africa to broadcast exclusively to the Ndebele community. It keeps its listeners in touch with current issues while playing the music that appeals to them. This is the perfect balance for a station that wants to inform their listeners in an entertaining way.

IKWEKWEZI FM

19

0

5

10

15

20

25

30

35

IKWEKWEZI P7D - 1 993 000

GENDER % LSM %

PROVINCE %

45

24 21

24

100

31

55

LSM 10

0,6

LSM 9

4,2

LSM 8

2,9

LSM 7

19

LSM 6

32,7

LSM 5

27,2

LSM 4

10,6

LSM 3

4,8

LSM 2

3,4

LSM 1

WESTERN CAPE

MEN

WOMEN

15-24

25-34

35-49

50+

BLACK

COLOURED

INDIAN

WHITE




0,6

0,40,3

AGE %

RACE %


47,3 9,8 4,937,1

20

SATURDAY00:00-03:0003:00-06:0006:00-09:0009:00-12:0012:00-15:0015:00-18:0018:00-21:0021:00-24:00

SUNDAY00:00-03:0003:00-06:0006:00-09:0009:00-12:0012:00-15:0015:00-18:0018:00-21:0021:00-24:00

300480

12901050780840600330

300480960840900720420360

360660

22501410129017701290540

MON-FRI00:00-03:0003:00-06:0006:00-09:0009:00-12:0012:00-15:0015:00-18:0018:00-21:0021:00-24:00

TIMES


30’’ RATES

APRIL 2016

21

Based in Bloemfontein, Lesedi FM broadcasts to the Sesotho speaking and understanding communities in South Africa. As a participatory radio station, Lesedi FM provides regular programming covering matters that have a direct bearing on the development of its listeners in South Africa and spilling all the way into Lesotho. The station brings its audiences programming that supports the growth and empowerment of listeners while keeping traditional values relevant in a contemporary environment.

LESEDI FM

22

0

5

10

15

20

25

30

35

LESEDI FM P7D - 4 235 000


GENDER % LSM %

PROVINCE %

51

2920

22

99

1

29

49

LSM 10

1,6

LSM 9

5,6

LSM 8

9,2

LSM 7

17

LSM 6

32,8

LSM 5

18,6

LSM 4

7,7

LSM 3

4,8

LSM 2

1,7

LSM 1

WESTERN CAPE

MEN

WOMEN

15-24

25-34

35-49

50+

BLACK

COLOURED

INDIAN

WHITE




1

1,90,5

1,9 0,9

AGE %

RACE %

34,7 4,3 9,346,5

23

APRIL 2016

SATURDAY00:00-03:0003:00-06:0006:00-09:0009:00-12:0012:00-15:0015:00-18:0018:00-21:0021:00-24:00

SUNDAY00:00-04:0004:00-06:0006:00-09:0009:00-12:0012:00-15:0015:00-18:0018:00-21:0021:00-24:00

660 2 010 5 010 4 410 2 490 2 490 1 890

600

480 1 770 5 010 6 510 2 490 2 010 1 290

540

540 3 450

11 910 7 860 5 010 6 210 3 210

960

MON-FRI00:00-03:0003:00-06:0006:00-09:0009:00-12:0012:00-15:0015:00-18:0018:00-21:0021:00-24:00



24

This is the station for the young, motivated, upwardly mobile siSwati-speaking and understanding listeners who are progressive and brand conscious. The goal of Ligwalagwala FM is to be a friend, a teacher, entertainer and a nation builder that enriches the daily lives of its audience with the latest news, music, current affairs, talk shows, education, sport, weather and traffi c in a highly interactive environment.

LIGWALAGWALA FM

25

0

5

10

15

20

25

30

LIGWALAGWALA FM P7D - 1 275 000


GENDER % LSM %

PROVINCE %

48

2128

27

100

24

52

LSM 10

1,3

LSM 9

6

LSM 8

4,9

LSM 7

10,6

LSM 6

28,5

LSM 5

21,3

LSM 4

10,9

LSM 3

4,6

LSM 2

8,4

LSM 1

WESTERN CAPE

MEN

WOMEN

15-24

25-34

35-49

50+

BLACK

COLOURED

INDIAN

WHITE




3,5

2

AGE %

RACE %

0

5

10

15

20

25

30

6,5 9,281,7

26

APRIL 2016

SATURDAY00:00-03:0003:00-06:0006:00-09:0009:00-12:0012:00-15:0015:00-18:0018:00-21:0021:00-24:00

SUNDAY00:00-03:0003:00-06:0006:00-09:0009:00-12:0012:00-15:0015:00-18:0018:00-21:0021:00-24:00

390540

14101290960

1170720360

330540

15301050720960660330

360 1 170 2 730 2 010 1 170 2 130 1 530

600

MON-FRI00:00-03:0003:00-06:0006:00-09:0009:00-12:0012:00-15:0015:00-18:0018:00-21:0021:00-24:00



27

Motsweding FM is the largest Setswana radio station in the country, with a strong listenership in Botswana as well. This Mmabatho-based station is all about creating positive values focused on the future. Its aim is to be the voice of the Setswana community whilst encouraging personal empowerment.

MOTSWEDING FM

Konka Bokamoso

28

0

5

10

15

20

25

30

MOTSWEDING FM P7D - 3 395 000


GENDER % LSM %

PROVINCE %

49

2918

22

98

2

31

51

LSM 10

1,2

LSM 9

3,5

LSM 8

6,9

LSM 7

14,3

LSM 6

27

LSM 5

23,3

LSM 4

14,3

LSM 3

7,1

LSM 2

2

LSM 1

WESTERN CAPE

MEN

WOMEN

15-24

25-34

35-49

50+

BLACK

COLOURED

INDIAN

WHITE




0,5

0,91,2

AGE %

RACE %

9,8 4,6 51,432

29

APRIL 2016

SATURDAY00:00-03:0003:00-06:0006:00-09:0009:00-12:0012:00-15:0015:00-18:0018:00-21:0021:00-24:00

SUNDAY00:00-04:0004:00-06:0006:00-09:0009:00-12:0012:00-15:0015:00-18:0018:00-21:0021:00-24:00

780 840

3 210 2 970 2 490 2 490 1 530

720

720 840

2 490 2 730 2 250 1 890 1 290

390

480 1 890 7 110 5 610 4 710 5 010 2 730 1 170

MON-FRI00:00-03:0003:00-06:0006:00-09:0009:00-12:0012:00-15:0015:00-18:0018:00-21:0021:00-24:00



30

Munghana Lonene FM provides diverse and credible programming in Xitsonga to listeners from Limpopo to Gauteng, Mpumalanga and the North West. With a vibrant mix of education, information and entertainment, the station has found appeal with a large cross-section of the population.

MUNGHANA LONENE FM

31

05

10152025303540

MUNGHANA LONENE FM P7D - 1 229 000


GENDER % LSM %

PROVINCE %

47

2918

22

100

31

53

LSM 10

0,2

LSM 9

3,4

LSM 8

4,2

LSM 7

5,1

LSM 6

15,4

LSM 5

29,9

LSM 4

36,5

LSM 3

3,4

LSM 2

2

LSM 1

WESTERN CAPE

MEN

WOMEN

15-24

25-34

35-49

50+

BLACK

COLOURED

INDIAN

WHITE




0,0

AGE %

RACE %

23,8 49,1 3,923,1

32

APRIL 2016

SATURDAY00:00-04:0004:00-06:0006:00-09:0009:00-12:0012:00-15:0015:00-18:0018:00-21:0021:00-24:00

SUNDAY00:00-04:0004:00-06:0006:00-09:0009:00-12:0012:00-15:0015:00-18:0018:00-21:0021:00-24:00

330 720

1 530 1 410 1 290 1 650 1 050

300

330 540

1 290 1 170 1 170 1 170

600 270

330 720

2 130 1 410 1 170 1 770 1 410

330

MON-FRI00:00-04:0004:00-06:0006:00-09:0009:00-12:0012:00-15:0015:00-18:0018:00-21:0021:00-24:00



33

Born from the integration of Radio Venda and Radio Thohoyandou, Phalaphala FM is on air 24 hours a day, seven days a week, interacting with its 900 000-strong audience across Limpopo, parts of Gauteng, North West and Mpumalanga. Phalaphala FM broadcasts in Tshivenda and is based in Polokwane.

PHALAPHALA FM

34

20

40

PHALAPHALA FM P7D - 910 000


GENDER % LSM %

PROVINCE %

49

25 22

22

100

31

51

LSM 10

1,2

LSM 9

4,4

LSM 8

1,4

LSM 7

7,6

LSM 6

16

LSM 5

28,3

LSM 4

35,3

LSM 3

4,4

LSM 2

1,4

LSM 1

WESTERN CAPE

MEN

WOMEN

15-24

25-34

35-49

50+

BLACK

COLOURED

INDIAN

WHITE




0,0

0,5 0,5

AGE %

RACE %

0

4,152

05

1015

253035

35

APRIL 2016

SATURDAY00:00-04:0004:00-06:0006:00-09:0009:00-12:0012:00-15:0015:00-18:0018:00-21:0021:00-24:00

SUNDAY00:00-04:0004:00-06:0006:00-09:0009:00-12:0012:00-15:0015:00-18:0018:00-21:0021:00-24:00

330 600

1 170 840 780

1 170 480 330

330 480 900 660 840 900 420 300

330 840

2 010 1 050 1 170 1 410

900 480

MON-FRI00:00-04:0004:00-06:0006:00-09:0009:00-12:0012:00-15:0015:00-18:0018:00-21:0021:00-24:00



36

Thobela FM is the proud modern home of Northern Sotho speaking and understanding listeners and the biggest radio station in Limpopo with more than 3 million listeners. The station has a spillover audience in Gauteng, Mpumalanga, North West and Botswana. Being the contemporary voice of Northern Sotho-speaking sePedi South Africans, Thobela FM crafts its programming towards promoting the growth of their listeners, the modernisation of culture and enhancing their individual economic development.

THOBELA FM

37

0

5

10

15

20

25

30

35

THOBELA FM P7D - 3 353 000


GENDER % LSM %

PROVINCE %

52

28 24

25

100

23

48

LSM 10

0,4

LSM 9

3,1

LSM 8

3,5

LSM 7

6,8

LSM 6

17,6

LSM 5

32,9

LSM 4

25,9

LSM 3

7,2

LSM 2

1,7

LSM 1

WESTERN CAPE

MEN

WOMEN

15-24

25-34

35-49

50+

BLACK

COLOURED

INDIAN

WHITE




0,8

0,3

AGE %

RACE %

58,410,8 24,3 6,1

38

APRIL 2016

SATURDAY00:00-04:0004:00-06:0006:00-09:0009:00-12:0012:00-15:0015:00-18:0018:00-21:0021:00-24:00

SUNDAY00:00-04:0004:00-06:0006:00-09:0009:00-12:0012:00-15:0015:00-18:0018:00-21:0021:00-24:00

390 1 410 3 210 2 970 1 770 1 770 1 290

540

540 1 170 3 210 2 970 1 770 1 890 1 530

660

360 2 490 6 510 3 930 3 210 4 410 3 210 1 170

MON-FRI00:00-04:0004:00-06:0006:00-09:0009:00-12:0012:00-15:0015:00-18:0018:00-21:0021:00-24:00



39

Speaking to the Eastern Cape’s current youth and leaders of the future, TruFM is focused on providing its modernised, ambitious, confi dent and vibrant listener with the tools for self-development through a mix of information and entertainment. Broadcasting in English (60%) and IsiXhosa (40%), TruFM not only offers programming that crosses language boundaries but also acts as the link between the past, present and the future.

TRUFM

40

05

10152025303540

TRUFM P7D - 136 000


GENDER % LSM %

PROVINCE %

64

8

49

28

100

15

36

LSM 10

0,9

LSM 9

4,9

LSM 8

12,4

LSM 7

11,3

LSM 6

38,9

LSM 5

11,2

LSM 4

16,7

LSM 3

3,7

LSM 2

0,0

LSM 1

WESTERN CAPE

MEN

WOMEN

15-24

25-34

35-49

50+

BLACK

COLOURED

INDIAN

WHITE




0,0

AGE %

RACE %

100

41

APRIL 2016

SATURDAY00:00-03:0003:00-06:0006:00-09:0009:00-12:0012:00-15:0015:00-18:0018:00-21:0021:00-24:00

SUNDAY00:00-03:0003:00-06:0006:00-09:0009:00-12:0012:00-15:0015:00-18:0018:00-21:0021:00-24:00

330 480 660 960

1 050 540 480 240

330 540 660 720 780 660

1 170 420

240 600

1 290 900 960

1 050 840 420

MON-FRI00:00-03:0003:00-06:0006:00-09:0009:00-12:0012:00-15:0015:00-18:0018:00-21:0021:00-24:00



42

Ukhozi FM is the country’s leading radio station with a 7 million plus audience. Based in Durban and broadcasting in isiZulu, it is one of the biggest stations in Africa with the priority of keeping its vibrant audience connected to their cultural identity in a modern world, in an inspirational and original way. Ukhozi FM is focused on edutainment and infotainment that will provide a source of upliftment, power, comfort, escapism and culture to its listeners.

UKHOZI FM

43

0

5

10

15

20

25

UKHOZI FM P7D - 7 751 000


GENDER % LSM %

PROVINCE %

53

24 25

26

100

25

47

LSM 10

2,1

LSM 9

4,6

LSM 8

4,8

LSM 7

9,4

LSM 6

22,9

LSM 5

19,2

LSM 4

19,7

LSM 3

8,6

LSM 2

7,4

LSM 1

WESTERN CAPE

MEN

WOMEN

15-24

25-34

35-49

50+

BLACK

COLOURED

INDIAN

WHITE




1,4

0,92,9 0,3 0,6

AGE %

RACE %

63,3 7,4 24,3

44

APRIL 2016

SATURDAY00:00-04:00 04:00-06:00 06:00-09:00 09:00-13:00 13:00-15:00 15:00-18:00 18:00-22:00 22:00-24:00

SUNDAY00:00-04:0004:00-06:00 06:00-08:00 08:00-11:0011:00-14:00 14:00-18:00 18:00-21:00 21:00-24:00

840 3 930 8 760 9 210 5 610 5 310 2 730 1 290

840 2 010 5 910 6 210 3 930 4 710 2 730

720

900 6 810

15 960 10 110 8 310

13 080 7 860 7 410 1 170

MON-FRI00:00-04:00 04:00-06:00 06:00-09:00 09:00-12:00 12:00-15:00 15:00-18:00 18:00-19:00 19:00-21:00 21:00-24:00



45

Umhlobo Wenene FM enjoys a massive and loyal listenership among all people who understand and speak isiXhosa. Broadcasting from Port Elizabeth, it is the only African language station reaching eight provinces, including all of South Africa’s major metropolises.

The station serves its listeners with honour, integrity and modern education whilst rooted in the Xhosa culture, customs and traditions. Umhlobo Wenene FM is geared towards engendering a culture of personal growth and development whilst continuously providing global entertainment.

UMHLOBO WENENE FM

46

0

5

10

15

20

25

UMHLOBO WENENE FM P7D - 4 939 000


GENDER % LSM %

PROVINCE %

51

24

25

24

99

1

27

49

LSM 10

1,2

LSM 9

3,7

LSM 8

5,8

LSM 7

13,1

LSM 6

24

LSM 5

15,4

LSM 4

17,9

LSM 3

11,3

LSM 2

4,5

LSM 1

WESTERN CAPE

MEN

WOMEN

15-24

25-34

35-49

50+

BLACK

COLOURED

INDIAN

WHITE




3,1

0,92,5 0,6 1,5

AGE %

RACE %

18,3 10,64,161,4

47

APRIL 2016

SATURDAY01:00-04:0004:00-06:0006:00-09:0009:00-12:0012:00-15:0015:00-18:0018:00-21:0021:00-01:00

SUNDAY01:00-05:0005:00-09:0009:00-12:0012:00-15:0015:00-18:0018:00-21:0021:00-01:00

720 2 130 5 010 5 310 4 410 2 970 1 530

900

480 4 410 3 210 2 490 3 210 1 290

480

540 3 690 9 660 5 610 4 710 6 510 4 410

780

MON-FRI01:00-04:0004:00-06:0006:00-09:0009:00-12:0012:00-15:0015:00-18:0018:00-22:0022:00-01:00



48

X-K FM speaks to the San people of Platfontein in the Northern Cape. The station looks to preserve the !Xu and Khwe cultures and to uplift, develop and inform the communities.Whilst Afrikaans serves as the station’sbridging language, the station broadcasts in !Xun, Khwe as well as English to bring the listeners relevant cultural matters, touching their everyday lives. Programming consists of talk and music, with a strong focus on the San culture.

X-K FM

49

X-K FM REACHES THE BROADER

COMMUNITY OF !XU AND KHWE.

50

APRIL 2016

SATURDAY00:00-05:0005:00-09:0009:00-12:0012:00-15:0015:00-19:0019:00-21:0021:00-24:00

SUNDAY00:00-05:0005:00-09:0009:00-12:0012:00-15:0015:00-19:0019:00-21:0021:00-24:00

360 360 360 360 360 360 360

360 360 360 360 360 360 360

360 360 360 360 360 360 360 360

MON-FRI00:00-05:0005:00-06:0006:00-09:0009:00-12:0012:00-15:0015:00-19:0019:00-21:0021:00-24:00



51

THE POWER BEHIND FORTUNE 4

Offering news and information, lifestyle, drama, sport and an entertainment platform, Fortune 4 stations have a resonance within the South African business community. We are speaking to a mature, responsible and affl uent audience with a positive perspective on life.

The four stations are unique in their heritage and are a part of a broader South African identity whose ambition is to inspire the spirit of South Africans and their experiences with inclusive radio that captivates listeners with its inquiring and stimulating nature.

It’s consistent with the SABC’s vision of broadcasting for total citizen empowerment and this includes effecting positive change and transformation in South Africa.

52

FORTU

NE 4

COVERAGE OF FORTUNE 4 STATIONS


FORTUNE 4 National Coverage RSG SAfm Lotus FM Radio 2000


53

Radio 2000 refl ects and unites South Africa’s diverse cultures. It is a facility service station in the Public Broadcasting Stations’ portfolio with the intent of strengthening democracy and nation building through key offerings of adult contemporary music from the 60s, 70s, 80s, 90s and current hits, lifestyle programming, sport and events of national importance. Radio 2000 provides content that is high quality and engages audiences in healthy discussions and/or debates on a wide range of subjects, empowering and uplifting to the citizens of South Africa.

RADIO 2000

54

0

5

10

15

20

25

30

GENDER % LSM %

PROVINCE %

34

18 17

34

78

9

2

11

31

66

LSM 10

10,2

LSM 9

15,4

LSM 8

11

LSM 7

20,1

LSM 6

27,2

LSM 5

8,9

LSM 4

4,4

LSM 3

2,2

LSM 2

0,7

LSM 1

WESTERN CAPE

MEN

WOMEN

15-24

25-34

35-49

50+

BLACK

COLOURED

INDIAN

WHITE




0,0

1,6 3,1

AGE %

RACE %


0

10

15

20

25

30

14,5 11,511,314,1 7,5 4,332,2

RADIO 2000 P7D - 1 054 000

55

APRIL 2016

SATURDAY00:00-03:0003:00-06:0006:00-09:0009:00-12:0012:00-15:0015:00-18:0018:00-21:0021:00-24:00

SUNDAY00:00-03:0003:00-06:0006:00-09:0009:00-12:0012:00-15:0015:00-18:0018:00-21:0021:00-24:00

360 1 050 1 530 1 650 1 170 1 770

840 480

480 600

1 530 1 410 1 410 1 530

900 600

600 600

2 250 1 770 1 890 2 130 1 650

900

MON-FRI00:00-03:0003:00-06:0006:00-09:0009:00-12:0012:00-15:0015:00-18:0018:00-21:0021:00-24:00



56

Lotus FM fulfi ls family values, cultural aspects, information and the entertainment needs of the South African Indian population from three religious groups and provides programming in six languages. The station has an increased appetite for quality talk, the latest news and the best in Eastern and Western music.

LOTUS FM

57

0

5

10

15

20

25

30

35

LOTUS FM P7D - 408 000


GENDER % LSM %

PROVINCE %

51

39

13

17

90

23

5

31

49

LSM 10

30,7

LSM 9

25

LSM 8

21,5

LSM 7

16,7

LSM 6

5

LSM 5

1,1

LSM 4

0,0

LSM 3

0,0

LSM 2

0,0

LSM 1

WESTERN CAPE

MEN

WOMEN

15-24

25-34

35-49

50+

BLACK

COLOURED

INDIAN

WHITE




0,0

1,8

AGE %

RACE %

11,2 27,259,6

58

APRIL 2016

240 1 170 2 730 2 130 1 650 1 770

660 240

MON-FRI00:00-04:0004:00-06:0006:00-09:0009:00-12:0012:00-15:0015:00-18:0018:00-21:0021:00-24:00


SATURDAY00:00-04:0004:00-06:0006:00-09:0009:00-12:0012:00-15:0015:00-18:0018:00-21:0021:00-24:00

SUNDAY00:00-04:0004:00-06:0006:00-09:0009:00-12:0012:00-15:0015:00-18:0018:00-21:0021:00-24:00

240 600

1 770 1 410

780 780 360 240

300 780 900

1 050 780 780 270 240

Rates exclude VAT and include Accredited Agency Commission.Rates are based on preferred rates.SABC General Terms & Conditions, Cancellation Period and Deadlines apply.Rates effective April 2016.

07:403 0713 2764 0954 7095 3246 1436 7577 3718 190

DURATION5 - 15 sec20 sec30 sec35 sec40 sec45 sec50 sec55 sec60 sec

MONEYWEB BUSINESS SHOWSWEEKDAYS, MONDAY - FRIDAY

11:051 5861 6922 1152 4322 7503 1733 4903 8074 230

14:051 8561 9802 4752 8463 2183 7134 0844 4554 950

16:351 991,252 1242 6553 053,253 451,53 982,54 380,754 7795 310

17:351 991,252 1242 6553 053,253 451,53 982,54 380,754 7795 310

SPO

NSO

RSH

IP R

ATE

S

2 7304 0954 914

4 0954 7786 825

07:35Generic AdLive ReadFeature Sponsorship

Preferred SpotPreferred Live Read Spot3 - 5 Minutes Daily Featutures





AD TYPE SABCRATES

MONEYWEB RATES

NOTES

1 4102 1152 538

2 1152 4683 525


1 6502 4752 970

2 4752 8884 125

14:05 Generic AdLive ReadFeature Sponsorship

1 7702 6553 186

2 6553 097,54 425


1 7702 6553 186

2 6553 097,54 425


SPO

NSO

RSH

IP R

ATE

S

Generic Ad: Preferred Spot.

Live Read: Preferred Live Read Spot.

Future Sponsorship: 3-5 Minutes Tuesday Features.

59

RSG is the all-in-one preferred Afrikaans radio station with dynamic full spectrum, relevant and current programming for everyone who speaks and understands Afrikaans. Being the biggest station in the country which broadcasts in authentic Afrikaans, the station appeals to a forward thinking audience who have a sense of belonging in the new South Africa. RSG has a loyal listener base throughout the country and attracts a wide and diverse audience.

RSG

60

0

5

10

15

20

25

GENDER % LSM %

PROVINCE %

52

49

11

12

7

3756

28

48

LSM 10

16

LSM 9

24,3

LSM 8

14,1

LSM 7

18,1

LSM 6

15,8

LSM 5

5

LSM 4

3,4

LSM 3

1,8

LSM 2

1,3

LSM 1

WESTERN CAPE

MEN

WOMEN

15-24

25-34

35-49

50+

BLACK

COLOURED

INDIAN

WHITE




0,1

3,9 3,1

AGE %

RACE %

14,931,3 6,2 4,921,1410,7

RSG P7D - 1 908 000


61

APRIL 2016

SATURDAY05:00-06:0006:00-07:0007:00-10:0010:00-13:0013:00-18:0018:00-21:0021:00-24:00

2 010 5 310 5 910 5 610 3 690

960 480

960 4 170 2 490 1 770

540 420

- 4 710

13 800 7 110 7 410

10 110 6 210 2 010

600

MON-FRI00:00-04:0004:00-06:0006:00-09:0009:00-12:0012:00-15:0015:00-18:0018:00-19:0019:00-21:0021:00-24:00


SUNDAY05:00-07:0007:00-10:0010:00-13:0013:00-18:0018:00-21:0021:00-24:00

62109315

11178

9 31510 86815 525

18:30 - 19:00Generic AdLive ReadFeature Sponsorship

AD TYPEMON - FRI

SABCRATES

MONEYWEB RATES

18:306 9867 4529 315

10 71212 11013 97315 37016 76718 630



SPO

NSO

RSH

IP R

ATE

S SPO

NSO

RSH

IP R

ATE

S






NOTES

62

SAfm is the one platform of expression where South Africans can challenge and redefi ne the status quo. The station serves infl uential South Africans by honouring the freedom to question, debate and reveal the social reality. SAfm delivers progressive news and information, whilst remaining true to the listener’s lifestyle and entertainment needs. As a thought leader, SAfm is continually striving to enrich the lives of South Africans.

SAfm

63

0

5

10

15

20

25

30

GENDER % LSM %

PROVINCE %

28

2612

23

716

4

13

39

72

LSM 10

27,1

LSM 9

19

LSM 8

20,1

LSM 7

11,3

LSM 6

15,7

LSM 5

5,2

LSM 4

0,6

LSM 3

0,9

LSM 2

0,0

LSM 1

WESTERN CAPE

MEN

WOMEN

15-24

25-34

35-49

50+

BLACK

COLOURED

INDIAN

WHITE




0,0

1,8 2,7

AGE %

RACE %


11,6 8,9 17,5 14,5 4,238,7

SAFM P7D - 601 000

64

APRIL 2016

SATURDAY00:00-06:0006:00-09:0009:00-12:0012:00-15:0015:00-19:0019:00-21:0021:00-24:00

SUNDAY00:00-06:0006:00-09:0009:00-12:0012:00-16:0016:00-19:0019:00-21:0021:00-24:00

480 1 530

900 780 720 360 270

330 720 720 720 600 480 270

360 480

5 310 2 130 1 890 3 450

540 390

MON-FRI00:00-04:0004:00-06:0006:00-09:0009:00-12:0012:00-16:0016:00-19:0019:00-21:0021:00-24:00


3 4505 1756 210

5 1756 0388 625

18:00 - 18:30Generic AdLive ReadFeature Sponsorship

AD TYPEMON - FRI

SABCRATES

MONEYWEB RATES

18:00 3 881 4 140 5 175 5 951 6 727,5 7 762,5 8 539 9 31510 350



SPO

NSO

RSH

IP R

ATE

S SPO

NSO

RSH

IP R

ATE

S






NOTES

65

Radio Active Production is where radio advertisements are produced for commercial use. We produce radio commercials, do translations and scriptwriting, compose jingles and music recordings. We also have experts in vernacular languages and we produce and direct voice-overs.

Tel: 011 714 4932Fax: 011 714 3539

RAP STUDIO

66

RAP

STUD

IOS

RAP STUDIOS RATESEffective 1 February 2016 - 31 March 2017: Business Development, Agencies and Government.

GAUTENG, KZN, CAPE TOWN AND ALL BD REGIONSCopywriting – per copy 1 200Translation per copy per language 700Studio time per hour (incl. sound engineer) 11000Station Master each 100Dubbing non SABC stations 100CD each 100Sound Effects usage fee per spot 100

MOOD MUSIC PER TRACKUp to 45” 2 200Up to 60” 3 200Up to 90” 4 100Add 50% for each additional language, cut down or ‘tag-line’ change.

VOICE RATES PER VOICEUp to 2 months usage 2 115 Up to 6 months usage 2 445 Up to 12 months usage 3 080

Pilot/Cancellation/Re-record/Rejection 900

Admin Fee 450 per spot

ALL RATES EXCLUDE VATProduce Radio Commercials, Translations, Compose Jingles, Experts in Vernacular Languages, Music Recordings, Produce and direct voice-overs, script writing.

67

RAP STUDIOS RATESEffective From 1 February 2016 - 31 March 2017

Voice Overs - Commercials(special packages for 6 - 12 months)

Special package deals - minimum of R1000 per voice over per commercial/session and a maximum of R6000 per voice over per spot.

Voice Overs - Programmes(special packages for 6 - 12 months)

Special package deals - minimum of R3000 per voice over per programme and a maximum of R10 000 per voice over per programme

Voice Overs - Pilot Ads R900 per spot

Translations - Commercials Minimum of R700 per language per script and a maximum of R1900 per language per scipt

Translations - Programmes Documents R650 - R1700 per page

Copywriting - Commercials Min R800 Max R1 200 per script

Copywriting - Programmes Minimum of R3 500 and a maximum of R6 000

Copywriting - Pilot Ads R1 200 per spot

Copywriting - Sound Presentations R5 000 to R20 000 depending on duration (3 - 15 mins)

Producer’s Fee R400 per hour of R2 700 per day

CD’s for internal clients Minimum R100 each or maximum R150

Jingles

Mood Music

Composing and recording minimum R10 000 and maximum R40 000.Up to 45” R2 200Up to 60” R32 000Up to 90” R4 100

IVR or telephone on hold South-African Commercial voice over rates

Mini drama’s / interviews MIN 2980 - Maximum 3875

Admin Fee Minimum R450 - Maximum R750

Bulk CD dubbing R20 - R40 per CD

68

We offer these combos and packages to give clients the opportunity to reach bigger and wider audiences at competitive rates. Clients can choose the stations and time slots according to their specific objectives.

COMBOS & PACKAGES

69

CO

MB

OS &

PA

CK

AG

ES

ALL CLIENT WEEKEND

APRIL - SEPTEMBER 2016STATION

Offer the Advertisers opportunity to ‘own’ a weekend, thereby becoming the most prominent advertiser of that weekend thus creating top of mind awareness for the brand/product/service.

The campaign will begin @07:00 on Sat morning with an introductory live-read from the DJ; and will conclude @ 20:00 on Sunday with a rounding-off live read. (Excluding RSG and SAfm current affairs)

The 37 hours between the opening & closing live reads will feature ONE 30 second generic adverts per hour.

MG5 5FMMETRO FMGood Hope FMTotal

FORTUNE 4 SAfmRSGRadio 2000Lotus FMTotal

ALS Ukhozi FM

Umhlobo Wenene FM

Thobela FM

Lesedi FM

Motsweding FM

Ligwalagwala FM

Phalaphala FM

Munghana Lonene FM

Ikwekwezi FM

TruFM

Total

VALUE INVESTMENT

104 745 68 084220 170 143 11130 165

355 08019 607

230 802

26 775 17 40498 835 64 24347 115 30 625

31 140203 865

20 241132 512

186 165 121 007

114 600 74 490

75 630 49 160

112 500 73 125

79 800 51 870

36 135 23 488

28 545 18 554

41 355 26 881

29 385 19 100

27 285 17 735

731 400 475 410

OBJECTIVES

CONCEPT

70

*Rates are applicable to a feature i.e. news or traffic or sport or economic or weather etc. Each feature includes (OBB/CBB & 30 “recorded generic).

Commercial content per station per broadcast and terms and conditions (on page 95)

STANDARD SPONSORSHIP PACKAGES APRIL 2016: DRIVE TIME

STATION PACKAGE (CHOOSE ONE OF THE FEA-TURES BELOW)

TIME SLOT 30’ RATE INSERTIONS PER WEEK

VALUE SAVINGS INVESTMENT

MG5

Good Hope FMMETRO FM5FM

News SpotTrafficWeatherEconomics

06:00 - 09:00AND 15:00 - 18:00

5 70041 16027 960

10 10 10

51 300370 440251 640

20 520148 176100 656

30 780222 264150 984

Fortune 4 RSG SAfm Lotus FM*Radio 2000** No Economics

News Spot 06:00 - 09:00 23 910 10 215 190 86 07631 53616 20015 768

129 114 47 304 24 300 23 652

Traffic AND 8 760 10 78 840Weather 15:00 - 18:00 4 500 10 40 500Economics 4 380 10 15 768

ALS Ikwekwezi FMLigwalagwala FMTruFM

News Spot 06:00 - 09:00 4 020 10 36 180 14 472 17 4968 424

21 708 26 244 12 636

Traffic AND 4 860 10 43 740WeatherEconomics

15:00 - 18:00 2 340 10 21 060

Lesedi FMMotsweding FMMunghana Lonene FM

News Spot 06:00 - 09:00 18 120 10 163 080 65 23243 63214 040

97 848 65 448 21 060

Traffic AND 12 120 10 109 080WeatherEconomics

15:00 - 18:00 3 900 10 35 100

Ukhozi FM Thobela FM Phalaphala FM Umhlobo Wenene FM

News Spot 06:00 - 09:00 29 040 10 261 360 104 54439 312 12 31258 212

156 816 58 968 18 468 87 318

Traffic AND 10 920 10 98 28015:00 - 18:00 3 420

16 1701010

30 780145 530

Ukhozi FM Munghana Lonene FM Motsweding FM Umhlobo Wenene FM

Weather 06:00 - 09:00 15 960 5 143 640 57 4567 66825 59634 776

86 184 11 502 38 394 52 164

2 130 5 19 1707 110 5 63 9909 660 5 86 940

Lesedi FM Weather 15:00 - 18:00 6 210 5 55 890 22 356 33 534Thobela FM Economics 06:00 - 09:00 6 510 5 58 590 23 436 35 154

Phalaphala FM Economics 15:00 - 18:00 2 010 5 18 090 7 236 10 854

71

*Rates are applicable to a feature i.e. news or traffic or sport or economic or weather etc. Each feature includes (OBB/CBB & 30 “recorded generic).

Commercial content per station per broadcast and terms and conditions (on page 95)

STATION @13:00 Mon-Fri

*30" RATE INSERTIONS PER WEEK

VALUE SAVINGS INVESTMENT

MG5 5FM 9 210 5 82 890 33 156 49 734Good Hope FM 2 730 5 24 570 9 828 14 742METRO FM 11 010 5 99 090 39 636 59 454

FORTUNE 4 RSG 6 810 5 61 290 24 516 36 774SAfm 1 770 5 15 930 6 372 9 558Lotus FM 1530 5 13 770 5 508 8 262Radio 2000 1 770 5 15 930 6 372 9 558

ALS Thobela FM 3 210 5 28 890 11 556 17 334Phalaphala FM 1 170 5 10 530 4 212 6 318Munghana Lonene FM 1 170 5 10 530 4 212 6 318

Ikwekwezi FM 1 290 5 11 610 4 644 6 966Ligwalagwala FM 1 170 5 10 530 4 212 6 318

Lesedi FM 5 010 5 45 090 18 036 27 054Motsweding FM 4 710 5 42 390 19 956 25 434

Umhlobo Wenene FM 4 710 5 42 390 16 956 25 434TruFM 960 5 8 640 3 456 5 184Ukhozi FM 8 310 5 74 790 29 916 44 874

STANDARD PACKAGES APRIL 2016: LUNCHTIME

72

The Mpumalanga Combo is a grouping of Ikwekwezi FM (isiNdebele) and Ligwalagwala FM (isiSwati) in the Mpumalanga Province. Broadcasting from Nelspruit and Pretoria, the two stations cover the entire province, giving clients access to audiences in excess of 1.4 million at cost-effective rates. Almost 90% of listeners are in the sought-after LSM 4-8 segment in the region.

MPUMALANGA COMBO

73

APRIL 2016 6001 6504 4103 2102 1303 6902 4901 050

600 9602 490

MON-FRI00:00-03:0003:00-06:0006:00-09:0009:00-12:0012:00-15:0015:00-18:0018:00-21:0021:00-24:00

SATURDAY00:00-03:0003:00-06:0006:00-09:0009:00-12:0012:00-15:0015:00-18:0018:00-21:0021:00-24:00

2 1301 5301 7701 290 600

SUNDAY00:00-03:0003:00-06:0006:00-09:0009:00-12:0012:00-15:0015:00-18:0018:00-21:0021:00-24:00

600 9602 2501 7701 4101 530 960 600

RA

TES: A

PR

IL 2

016 TIMES 30’’ RATES

74

The Limpopo Combo group consists of Thobela FM (Sepedi), Munghana Lonene FM (Xitsonga) and Phalaphala FM (Tshivenda), all based in the Limpopo Province. Broadcasting from Polokwane, the three radio stations’ footprint covers the entire province, giving clients access to audiences in excess of 4 million at cost-effective rates with almost 70% of listeners belonging in LSM 5-8.

LIMPOPO COMBO

75

SUNDAY00:00-04:0004:00-06:0006:00-09:0009:00-12:0012:00-15:0015:00-18:0018:00-21:0021:00-24:00

1 0502 0104 7104 4103 2103 4502 2501 050

APRIL 2016900

3 6909 6605 6105 0106 8105 0101 770

MON-FRI00:00-04:0004:00-06:0006:00-09:0009:00-12:0012:00-15:0015:00-18:0018:00-21:0021:00-24:00

RA

TES: A

PR

IL 2

016 TIMES 30’’ RATES

SATURDAY00:00-04:0004:00-06:0006:00-09:0009:00-12:0012:00-15:0015:00-18:0018:00-21:0021:00-24:00

9002 4905 3104 7103 4504 1702 4901 050

76

RADIO SPONSORSHIP

APR’ 2016 GOSPEL

STATION BROADCASTTIME

DURATION DAY COMMERCIAL CONTENT*

COSTBROADCAST

VALUE13 WEEKS

INVESTMENT LESS 45%

Ukhozi FM 08:30-11:30 3hrs Sun 6x30” & 6x10” 83 835 1 089 855 599 420Umhlobo Wenene FM 05:00-09:00 4hrs Sun 8x30” & 8x10” 79 380 1 031 940 567 567Umhlobo Wenene FM 09:00-11:00 2hrs Sun 4x30" & 4x10" 28 890 375 570 206 564Lesedi FM 11:00-12:00 1hr Sun 2x30" & 2x10" 29 295 380 835 209 459Thobela FM 08:00-11:00 3hrs Sun 6x30" & 6x10" 43 335 563 355 309 845Motsweding FM 03:00-06:00 3hrs Sun 6x30" & 6x10" 11 340 147 420 81 081Motsweding FM 07:00-10:00 3hrs Sun 6x30" & 6x10" 33 615 436 995 240 347Ikwekwezi FM 19:00-21:00 2hrs Sun 4x30" & 4x10" 3 780 49 140 27 027Ligwalagwala FM 07:00-09:00 2hrs Sun 4x30" & 4x10" 13 770 179 010 98 456Munghana Lonene FM 06:30-09:00 2.5hrs Sun 6x30" & 6x10" 17 415 226 395 124 517Phalaphala FM 06:00-10:00 4hrs Sun 8x30" & 8x10" 16 200 210 600 115 830TruFM 06:00-09:00 3hrs Sun 6x30" & 6x10" 8 910 115 830 63 707METRO FM 06:00-09:00 3hrs Sun 6x30" & 6x10" 63 585 826 605 454 633RSG 08:10-09:00 50 Min Sun 2x30" & 2x10" 18 765 243 945 134 170Lotus FM 19:00-20:00 1hr Sun 2x30" & 2x10" 1 215 15 795 8 687SAfm 18:00-20:00 2hrs Sun 4x30" & 4x10" 5 400 70 200 38 610

APR’ 2016 JAZZ

STATION BROADCAST TIME


COSTBROADCAST

VALUE13 WEEKS

INVESTMENT LESS 45%

Ukhozi FM 18:00-20:00 2hrs Sun 4x30" & 4x10" 24 570 319 410 175 676Umhlobo Wenene FM 22:00-24:00 2hrs Sun 4x30" & 4x10" 4 320 56 160 30 888Lesedi FM 12:00-15:00 3hr Sun 6x30" & 6x10" 33 615 436 995 240 347Thobela FM 13:00-15:00 2hrs Sun 4x30" & 4x10" 15 930 207 090 113 900Motsweding FM 19:00-21:00 2hrs Sun 4x30" & 4x10" 11 610 150 930 83 012Munghana Lonene FM 19:30-20:00 1hr Sun 2x30" & 2x10" 2 700 35 100 19 305Phalaphala FM 13:00-14:30 1.5hr Sun 3x30" & 2x10" 7 560 98 280 54 054METRO FM 20:00-22:00 2hrs Sun 4x30" & 4x10" 24 570 319 410 175 676SAfm 22:00-24:00 2hr Fri 4x30" & 4x10" 3 510 45 630 25 097SAfm 21:00-24:00 3hrs Sat 6x30" & 6x10" 3 645 47 385 26 062Radio 2000 21:00-24:00 3hrs Sun 6x30” & 6x10” 8 100 100 300 57 915

*All sponsorships include OBB and CBB. To qualify for the 45% discount, buy a minimum of 13 weeks sponsorship.

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RADIO SPONSORSHIP

APR’ 2016 CHORAL



COSTBROADCAST

VALUE13 WEEKS

INVESTMENT LESS 45%

Ukhozi FM 21:30-22:30 1hr Sun 2x30” & 2x10” 3 240 42 120 23 166Umhlobo Wenene FM 13:00-15:00 2hrs Sun 4x30” & 4x10” 22 410 291 330 160 232Lesedi FM 18:00-20:00 2hr Sun 4x30" & 4x10" 11 610 150 930 83 012Thobela FM 19:00-20:00 1hrs Sun 2x30" & 2x10" 6 885 89 505 49 228Motsweding FM 06:00-07:00 1hrs Sun 2x30" & 2x10" 11 205 145 665 80 116Motsweding FM 14:00-15:00 1hrs Sun 2x30" & 2x10" 10 125 131 625 72 394Ikwekwezi FM 21:00-22:00 1hrs Sun 2x30" & 2x10" 1 620 21 060 11 583Ligwalagwala FM 19:00-20:00 1hrs Sun 2x30" & 2x10" 2 970 38 610 21 236Phalaphala FM 21:00-22:00 1hrs Sun 2x30" & 2x10" 1 350 17 550 9 653SAfm 12:00-13:00 1hrs Sun 2x30" & 2x10" 3 312 43 056 23 681

APR’ 2016 CHART SHOWS



COSTBROADCAST

VALUE13 WEEKS

INVESTMENT LESS 45%

Ukhozi FM 12:30-15:00 3hrs Sat 6x30" & 6x10" 75 735 984 555 541 505Umhlobo Wenene FM 13:00-15:00 2hrs Sat 2x30" & 2x10" 39 690 515 970 283 784Lesedi FM 09:00-12:00 3hrs Sat 6x30" & 6x10" 59 535 773 955 425 675Thobela FM 09:00-11:00 1.5hr Sat 2x30" & 2x10" 26 730 347 490 191 120Motsweding FM 10:00-13:00 3hrs Sat 6x30" & 6x10" 40 095 521 235 286 679Ikwekwezi FM 10:00-11:00 1hr Sat 4x30" & 4x10" 4 725 61 425 33 784Ligwalagwala FM 12:00-14:30 2.5hrs Sat 4x30" & 4x10" 12 960 168 480 92 664Munghana Lonene FM 07:00-08:00 1hr Sat 6x30" & 6x10" 6 885 89 505 49 228Phalaphala FM 07:00-09:00 2hrs Sat 4x30" & 4x10" 10 530 136 890 75 290TruFM 10:00-13:00 3hrs Sat 6x30" & 6x10" 12 960 168 480 92 664METRO FM 09:00-12:00 3hrs Sat 6x30" & 6x10" 166 860 2 169 180 1 193 049Good Hope FM 09:00-12:00 3hrs Sat 6x30” & 6x10” 33 615 436 995 240 3475FM 10:00-14:00 4hrs Sat 8x30" & 8x10" 117 180 1 523 340 837 8375FM 10:00-14:00 4hrs Sun 8x30” & 8x10” 75 060 975 780 536 679Radio 2000 12:00-15:00 3hrs Sat 6x30" & 6x10" 15 795 205 335 112 934Lotus FM 14:00-17:00 3hrs Sat 6x30" & 6x10" 10 530 136 890 75 290


7878

APR’ 2016 FUNERAL



COSTBROADCAST

COST 5 DAYBROADCAST

VALUE13 WEEKS

INVESTMENT LESS 45%

Ukhozi FM 22:10-22:30 20 Min Tue-Thu 1x30” & 2x10” 3 744 11 232 146 016 80 309Umhlobo Wenene FM 21:00-21:40 10 Min Mon-Thu 1x30” 7 056 28 224 366 912 201 802Thobela FM 21:00-21:30 30 Min Mon-Fri 1x30" & 2x10" 3 744 18 720 243 360 133 848Motsweding FM 05:35-05:45 10 Min Mon-Thu 1x30" 3 024 12 096 157 248 86 486Motsweding FM 11:50-12:00 10 Min Mon-Thu 1x30" 8 976 35 904 466 752 256 714Motsweding FM 20:10-20:20 10 Min Mon-Thu 1x30” 4 368 17 472 227 136 124 925Ikwekwezi FM 20:05-20:10 05 Min Mon-Fri 1x30” 2 064 10 320 134 160 73 788Ligwalagwala FM 19:30-19:40 10 Min Mon-Fri 1x30” 2 448 12 240 159 120 87 516Munghana Lonene FM 20:30-21:00 30 Min Mon-Fri 1x30” & 2x10” 4 512 22 560 293 280 161 304Phalaphala FM 21:00-21:45 45 Min Mon-Fri 2x30" & 2x10" 2 304 11 520 149 760 82 368Lesedi FM 20:00-20:15 15 Min Mon-Fri 1x30” 5 136 25 680 333 840 183 612


RADIO SPONSORSHIP

APR’ 2016 DRAMA



COSTBROADCAST

COST 5BROADCAST

VALUE13 WEEKS

INVESTMENT LESS 45%

Ukhozi FM 19:40-20:00 20 Min Mon-Thu 1x30" & 2x10" 22 230 88 920 1 155 960 635 778Umhlobo Wenene FM 21:40-21:55 15 Min Mon-Fri 1x30” 6 615 33 075 429 975 236 486Lesedi FM 14:45-15:00 15 Min Mon-Fri 1x30” 7 515 37 575 488 475 268 661Thobela FM 19:45-20:00 15 Min Mon-Fri 1x30” 4 815 24 075 312 975 172 136Motsweding FM 05:25-05:35 10 Min Mon-Fri 1x30” 2 835 14 175 184 275 101 351Motsweding FM 16:40-16:50 10 Min Mon-Fri 1x30” 7 515 37 575 488 475 268 661Ikwekwezi FM 19:30-19:40 10 Min Mon-Fri 1x30” 1 935 9 675 125 775 69 176Ligwalagwala FM 19:05-19:20 15 Min Mon-Fri 1x30” 2 295 11 475 149 175 82 046Munghana Lonene FM 20:05-20:15 10 Min Mon-Fri 1x30” 2 115 10 575 137 475 75 611Phalaphala FM 20:05-20:20 15 Min Mon-Fri 1x30” 1 350 6 750 87 750 48 263SAfm 15:45-16:00 15 Min Mon-Fri 1x30” 2 835 14 175 184 275 101 351Lotus FM 09:45-10:00 15 Min Mon-Fri 1x30” 3 195 15 975 207 675 114 221

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GENERAL TERMS AND CONDITIONS

1. All confirmations of orders are subject to the Broadcasting Act No. 4 of 1999 and the current Advertising Code and Regulations of SABC. Copies are obtainable from any SABC Radio Airtime Sales office.

2. Commissions due on net time costs are included in the rates quoted.

3. Commissions are not payable on rebated time costs.4. No additional levy is payable to the MIT.5. These rates exclude Value Added Tax (VAT) (as amended by the

Taxation Laws Amendment Act 5 of 2001). VAT shall be added and collected by agencies on behalf of their clients and by SABC Radio Airtime Sales on behalf of their advertisers.

6. This rate card is issued for the information of advertising agencies and clients and does not constitute any offer by SABC Radio Airtime Sales.

7. In the event of SABC omitting for any reason whatsoever to broadcast a spot announcement, whether in part or in full, then any claim by THE APPLICANT shall be limited to a rebate as prescribed by the current Advertising Code and Regulations. Any such rebate claim must be lodged by THE APPLICANT within TWENTY days of date of the dispatch of the applicable invoice. Failure by THE APPLICANT to lodge the rebate claim within the prescribed period will render any such claim null and void.

8. Commitment Contracts must be completed in writing and signed by both SABC and THE APPLICANT. No orders or amended orders will be executed without a signed acknowledgement by both parties that they are in agreement with rates and / or adjustments. This arrangement applies to ALL contracts and agreements signed off with the SABC.

9 SABC will not accept responsibility for incorrect flightings of material if flighting codes are revised after finalisation of logs, or if flighting codes are received after deadlines for submission of material. This will also apply to late additions and cancellations on finalised logs.

10. Programming on radio stations was correct at time of going to print. Radio Station programming, however, is subject to change without notice.

11. Each radio station’s programme manager reserves the right to alter any aspect of the programming at their own discretion.

12. All rates, terms and conditions are issued subject to change without notice.

13. Agency commission will be granted, where applicable, if payment terms are adhered to.

14. The SABC reserves the right to review its agency commission policy at any time during the term of this rate card, to this end, the SABC is in the process of reviewing the policy in regard to the granting of agency commission and the agency commission included in the rate card is only applicable up until 31 March 2016.

Cancellation Period1. There is a 15 working day cancellation period prior to

broadcast.2. There will be no compensation to clients who submit

booking applications withing 2 working days deadline, when advertisements are subsequently not flighted.

2. All cancellations must be sent to SABC Radio Sales – in writing.

3. Should this cancellation period not be met, a 100% cancellation fee will be levied.

Minimum Prize ValueThe minimum prize value for each competition moment is R5,000 across all SABC radio stations.

Advertising Material Deadlines1. The deadline for final material is 2 working days prior to

broadcast date.2. There will be no compensation to clients who submit

material after the 2 working day deadline has passed, when advertisments are subsequently not flighted.

3. In exceptional cases and by prior arrangement with the Internal Sales Manager, material may be submitted within this deadline.

4. Material may be submitted in any one of the following formats: CD (wave or audio) or email (mp2) .

Costing• All rates quoted are based on a standard 30” recorded

commercial• The conversion table will apply for rates of a different

duration

Conversion Table

Duration: 5” 10” 15” 20“ 25” 30” 35” 40” 45” 50“ 55” 60”Multiply Rate 0.75 0.75 0.75 0.80 0.80 1.00 1.15 1.30 1.50 1.65 1.80 2.00

80

RECORDED ADVERTISING AND LIVE READ POLICY

Generic Ads• 60” is the maximum permissible duration for all generic

advertisements. Any commercial longer than sixty (60) seconds must be cleared by the Programme Manager, or the duly appointed nominee, before booking

• Generic ads containing abusive or offensive language will not be accepted

• A minimum of 80% of the language in the generic ad must be the broadcast language of the station and other languages contained in the ad will be accepted only if evident from the context and easily understood.

• Both English and Afrikaans ads are accepted on GOOD HOPE FM.

• Afrikaans, Khoi and San ads accepted on X-K FM.• Both English and IsiXhosa ads are accepted on Tru FM.• All ads containing other languages must be approved by the

relevant Programme Manager.

Loading

Type Detailed Description Surcharge Calculated as follows/basis

Live ReadAn advertisement read live by the on-air presenter

50% Rate card rate + 50%

Special Break Po-sition (SBP) and/or Preferred Spot

Ad placed in a specific break and not specific position


Specific Position In Break (SPIB)

Ad placed in Specific Position in Break but break not specified


Specific Ad Position within a Specified Ad Break (SAPSAB)

Ad placed in Specific Position and in Speci-fied Break


Exclusivity in break and/or Solus break

1 Break 1 Advertiser 1 Ad 100% Rate card rate +

100%

Live Reads• SABC Radio Sales’ basic approach to live reads is that they

must offer benefit to the listener, through interesting or important information that is relevant to their lives, and through a holistic campaign that offers variety and, where possible entertainment.

• Presenters are not to offer personal endorsement of products/ services and therefore all copy that may create the impression of personal endorsement will not be accepted.

• Live reads are still bound by SABC Radio Sales’ general advertising acceptance guidelines.

• Live reads are permitted once per spot break.• Scripts must contain something of interest to the listener,

and be written for radio in a professional and conversational manner. Generally, each sentence should contain only one “thought” or message.

• They must always be written in the third person (use of “I’, “we”, “us” etc. will not be permitted).

• In the case of “price and product” reads, a maximum of three products should be included to maximise the effectiveness of the read.

• Live reads will be accepted in the broadcast language of the station only.

• Live reads should be booked legitimately through the scheduling system, and normal cut-off times must be observed.

• Live read scripts will not be read on air without the signature of the Programme Manager or the duly appointed nominee.

• The Programme Manager reserves the right to adjust or amend copy to make for better on-air presentation, provided that specific client messages are not omitted without prior approval from the client. If a substantial re-write is required, the live read may be referred back to the client or to a professional copywriter, and the cost will be borne by the client.

• Live reads will not be accepted in current affairs shows.• Live Reads attract a loading of 50% of the normal time

channel rate.

Sponsorship of programmes and featuresSponsorship of features can either be for standard or created features.Contact your SABC radio sales representative for costing of standard features and created features

Client created features• All client created features must be no longer than 5 minutes

in duration, due to the fact that client message may influence programming content.

• Created features will be charged at a premium.• Bulk volume discounts do not apply on sponsorship of features

and proprietary shows.

Power Spots• A power spot is a 60” live endorsment by the presenter.

Contact your SABC Radio Sales representative for costings and t’s and c’s of Power Spots.

Paid for Interviews 06:00 – 21:00• Interviews are treated as created features and are costed as

such. Stringent qualification criteria are used to determine the suitability of the interview and to ensure that listeners receive adequate benefit from them. All interviews are subject to the approval of the programme manager or his duly appointed nominee.

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• METRO FM and GOOD HOPE FM, being music format stations; allow a limited amount of interviews on air.

• All SABC Radio Stations do not accept requests for paid interviews within current affairs shows in order to protect their editorial independence, objectivity, credibility and integrity.

• On SAfm and RSG some interviews may be granted, where there’s a fit between client message and programme content, at the sole discretion of the Programme Manager or the duly appointed nominee.

• All paid for interviews will get two presenter mentions prior to the interview happening

Costing InterviewsContact your SABC radio sales representative for costing of interviews.

Disclaimer and indemnity THE APPLICANT hereby indemnifies and holds SABC and its employees harmless against any claims for damages to property or personal injuries, infringement of copyright, defamation, losses, consequential losses, legal costs or claims otherwise howsoever arising out of, in respect of or as a result of the broadcasting of advertisements or any other broadcasts covered by this agreement, or of the use of THE APPLICANT’S facilities provided by SABC. Should any such claim be made against SABC, it shall be entirely at SABC’s discretion as to whether it admits or denies any such claim, and SABC reserves the right to defend any such claim brought against it and to proceed to the final end and determination thereof and to lodge any appeal or appeals to any court of courts - to which it has the right to do so - and in addition shall have the right to compromise, abandon or settle any claim made against it and to nominate legal representatives and to brief counsel in connection therewith. THE APPLICANT shall be liable for and shall pay all costs, charges and expenses necessary and reasonably incurred by SABC in connection therewith, or otherwise in addition to all sums of money whether for damages, costs, charges, expenses or otherwise which SABC may be ordered to pay to the said plaintiff in the said actions on the advice of its legal representatives and counsel. THE APPLICANT shall further not be entitled to cede any of it rights in terms of this agreement to any third parties.

Proof of Claims A certificate signed by a manager or any director of SABC reflecting the amount owing by THE APPLICANT to SABC, in

respect of the credit facilities granted to THE APPLICANT relating to THE APPLICANT’S dealings with SABC, and of the fact that such amount is due, owing and unpaid shall be prima facie (face value) proof of the effects therein stated for the purpose of any action (whether by way of provisional sentence or otherwise), proof of debtor insolvency or for any purpose whatsoever where the amount of such claims is required to be established, and it shall rest with THE APPLICANT to prove that such amount is not owing and/or due and unpaid.

Consent to JurisdictionNotwithstanding the amount which may at any time be owing by THE APPLICANT to SABC, the parties do hereby consent, in terms of Section 45 of the Magistrates Court Act (No 32 of 1944 as amended), to the Jurisdiction of the Magistrate’s Court for the determination of any action or proceeding which may be brought by SABC against THE APPLICANT arising out of any transaction between the parties. SABC shall be entitled, but not obliged, to bring any action or proceeding in the said court, notwithstanding that the value of the claimable amount exceeds the jurisdiction of the Court.

• Bulk Volume Discount does not apply.• Station Management reserves the right to alter the

programme and DJ line up.• The offer is subject to availability at the time of

booking.• All elements of the campaign are subject to station

management approval.• All costs based on 30-second generic commercial rates –

April to September 2016.• All costs quoted are exclusive of VAT, and inclusive of

Agency Commission.

PACKAGES: TERMS AND CONDITIONS

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CONTACTS

www.sabcgroupsales.co.za

Gauteng011 714 7000

Western Cape021 430 9600

KwaZulu-Natal031 362 5121

North West

018 389 7444

Free State051 503 3219

Limpopo

015 290 0273

Tshwane012 431 5319

Eastern Cape041 391 1257

Mpumalanga

013 759 6627/8

RAP Studios011 714 4932

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SOCIAL MEDIA

Twitter@SABCGroupSales

FacebookSABC Group Sales

Youtubehttps://www.youtube.com/user/SABCgsm

Instagram@sabcgroupsales

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