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CANVAS AUCTION

CONGRATULATIONS!!You are now the successful Advertiser of a Chuckwagon Team and Driver and have purchased the right to advertise on a Chuckwagon

canvas at the 2016 Calgary Stampede GMC Rangeland Derby!

To understand your purchase, perks and paperwork, please review this document in its entirety. We have organized the process into

an easy to follow timeline format.

We encourage you to submit all required forms as far in advance as possible so that we can focus on making your Stampede

experience as memorable as possible.

PRESENTED BY

2016 ADVERTISER BUYERS GUIDE

FREQUENTLY ASKED QUESTIONS

PAYMENT – When is payment for the tarp due?

Payment for the full purchase price of the tarp is due April 22, 2016. Please see page 2.

SUB-ADVERTISING – Can I share the cost of the tarp by selling nights to other companies?

Absolutely! Please see page 3.

TARPS – How do get a tarp made for our driver’s Chuckwagon?

We have supplied you with some companies. Please see page 4.

FORMS – Do I need to fill out any forms before Stampede?

We require information to help ensure your Stampede experience is a great one! For a list of required

forms and due dates, please see page 2.

PASSES – How many passes will I receive for each night?

If your tarp purchase price was over $100,000, you will receive 20 VIP passes and 25 Barn passes for each

night of Stampede.

If your tarp purchase price was under $100,000, you will receive 15 VIP passes and 25 Barn passes for each

night of Stampede. Please see page 5.

VIP AND BARN PASSES – How are they different?

VIP passes allow the holder entry into the park at any gate, access to the hosting area by the Barns and

Grandstand Tarmac or Infield seating access to watch the races.

Barn Access passes only give the holder access to the hosting area by the Barns so these guests must pay to

enter the park and pay to watch the races. Please see page 5

BARN DELIVERY PASS – What is it and how does it work?

This is a delivery pass only and allows ONE vehicle to enter the hosting area through the Nat Christie Gate

to drop off supplies/food etc. during very specific times during the day. Everyone in the vehicle must have a

VIP pass to enter the park through this gate. Please see page 8.

CANOPIES – Where do I get a canopy/tent to protect my guests from inclement weather and how big can it be?

Stampede will provide one of two canopies at no cost to you: a 10’ x 15’ if you would like to have a BBQ at

your space or a 10’ x 20’ if you will not be using a BBQ. Please see page 7.

FOOD SERVICE – What options do we have for serving dinner?

Stampede Catering is an excellent choice, but you are able to use any caterer licensed by Alberta Health

Services. You may also choose to bring in your own BBQ and cook for your guests. Please see page 9.

BAR SERVICE – How does the bar service work and what is the cost?

Private bartenders and bar service must be arranged through the Calgary Stampede. Please see page 10 for

pricing and selection options.

MAP – How do my guests get to and from the barn?

Please see the map on page 13.

TABLE OF CONTENTS

Access Passes 5

Advertiser Code of Conduct 15

Advertiser Coordinator 1

Alberta Health Services (AHS) 10

Bales (straw or hay) 16

Bar Service 11

Barbecues 9

Barn Delivery 8

Barn Hosting 7

Barn Passes 5

Barn Rules 12

Canvas Payment 2

Canvas Design Rules 4

Canopies 7

Catering Passes 5

Chuckwagon Committee 1

Co-Hosting 3

Daily Hosting Itinerary 12

Deadlines 2

Food Service and Catering 9

Golf Carts 7

Grandstand Tickets 5

Guest Management 12

Hot Zone 12

Infield Seating 5

Liaisons 1

Map 13

Marketing Opportunities 14

( Fluor Rope Square, Décor, On-Park Promotion)

Move In and Set-up of Hosting Space 8

Parking 6

Premium Venues 17

Shuttle Service 7

Sub-Advertising 3

VIP Passes 5

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YOUR CANVAS PURCHASE

As a successful 2016 GMC Rangeland Derby Advertiser, you are entitled to the following perks:

• Advertising rights on a Chuckwagon canvas for each of the ten days of racing at the Calgary Stampede.

• The opportunity to participate in exclusive corporate hosting adjacent to the Chuckwagon Barns.

• An exclusive Advertiser belt buckle presented to you by the Chuckwagon Committee.

• Exclusive VIP passes and Barn passes for you and your guests.

• The opportunity to participate in a number of marketing opportunities to promote your brand.

• A complimentary parking pass

CALGARY STAMPEDE CHUCKWAGON COMMITTEEThe Calgary Stampede Chuckwagon Committee (the “Committee”) is a dedicated group of over fifty

volunteers who commit thousands of hours of volunteer service throughout the year to ensure that

each of the drivers, fans, and you, our valued Advertisers and Sub-Advertisers, get the maximum

enjoyment and return from the Calgary Stampede GMC Rangeland Derby.

CHUCKWAGON COMMITTEE ADVERTISER LIAISONSIn the days immediately following the 2016 Canvas Auction, each new Advertiser will be assigned a

volunteer liaison from the Committee. These volunteers are a dedicated resource for Advertisers and

Sub-Advertisers as you prepare for the Stampede.

Please note that most of our liaisons work full-time so their ability to conduct volunteer duties during

business hours will vary. The Committee highly recommends a face-to-face meeting, as soon as possible

following the 2016 Auction, between the Advertiser and liaison to develop a rapport and discuss this

guide. If a face-to-face meeting is not possible, please ensure that you establish the best method in

which to exchange and/or discuss information. If Advertisers and liaisons can communicate absences

and respective busy times, it will also benefit this working relationship.

THE CALGARY STAMPEDE RODEO AND CHUCKWAGON OFFICE AND ADVERTISER COORDINATORStaff members in the Rodeo and Chuckwagon Office are happy to provide information and answer

questions regarding this Advertisers manual and all associated forms. Cathy Hendersen is the Advertiser

Coordinator, a Calgary Stampede employee dedicated to assisting you.

403-261-0534 or chenderson@calgarystampede.com

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ADVERTISER DEADLINES

CANVAS PAYMENTAn invoice for the amount of your successful bid plus GST will be sent to you following the auction.

100% payment (by cheque) on each canvas purchased is required on or before April 22, 2016.

Mailing Address:

Calgary Stampede

Attn: Rodeo and Chuckwagon Office

Box 1060, Station M

Calgary, Alberta, T2P 2K8

All cheques should be made payable to the Calgary Stampede.

ADVERTISER INFORMATIONAL FORMS

FORM NAME DUE

Contact Information Form

Hosting Space Request Form

Hosting Responsibilities

Sub-Advertiser Agreement (if necessary)

Canvas Design Form

Advertiser VIP Pass Request Form

Liquor Service Request Form

Day Names and One-Liner Form

Preferred Parking

Alberta Health Services Sent to you by Advertiser

Coordinator in mid-May

If you require assistance or clarification, please contact your Liaison or the Advertiser Coordinator. It is

imperative that the deadlines be strictly adhered to.

Street Address:

Calgary Stampede

Rodeo and Chuckwagon Office

1800 Stampede Trail SE

Calgary, Alberta, T2G 2W1

April 22, 2016

May 31, 2016

Contact Information Form

April 22, 2016

Sub-Advertiser Agreement (if necessary)

Hosting Space Request Form

Advertiser VIP Pass Request Form

Canvas Design Form

Day Names and One-Liner Form

Liquor Service Request Form

May 31, 2016

Preferred Parking

Alberta Health Services

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SUB-ADVERTISING OR CO-HOSTING

There are two different options and requirements if you are not going to be the sole

advertiser for the 10 days:

SUB-ADVERTISER

• You can sell off a night or nights (up to nine) to other companies or organizations by signing

and submitting the Sub-Advertiser Agreement form

• The Sub-Advertiser is then responsible for the production and cost of the canvas and all

related hosting costs for their night(s)

• The Sub-Advertiser must submit all pertinent forms to the Chuckwagon office

CO-HOST

• You can share the hosting space with another company or organization under your umbrella.

• You will remain responsible for the hosting space and submission of all forms and payments

and the drivers canvas.

• You will receive all of the VIP and Barn passes and will be responsible for distributing them to

your Co-Hosts as necessary.

CLICK HERE TO ACCESS THE SUB-ADVERTISER FORM.

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CANVAS DESIGN RULES

We know you want to have the coolest canvas on the track, but we do have a few

rules to follow:

1. Canvas designs must be in good taste and will be subject to approval by Stampede officials, acting

in their sole and unfettered discretion. A photograph or electronic file of each canvas must be

submitted to the Rodeo and Chuckwagon Office for approval by absolutely no later than May 31,

2016.

2. The driver’s name must appear on BOTH sides of the lower FRONT corner of each canvas.

3. Advertisers will be responsible for the cost of:

a. All canvas design, sign work and production of the canvas; and

b. Any special paint scheme on the wagon - with permission of the driver.

4. Signage is restricted to the wagon canvas - no corporate signage or messaging is permitted on the

wagon box, running gear or equipment.

5. If choosing to attach any interchangeable Advertiser message on a common canvas, it must be no

bigger than 1’ x 3’ feet and is required to be attached by Velcro along the entire perimeter.

6. There will be two 2016 GMC sponsorship decals placed on the wagon box - one on each side near the

back. These will be supplied by the Calgary Stampede and affixed to the wagon box by a member of

the Calgary Stampede Chuckwagon Committee.

7. All tarps must be delivered to the drivers by no later than 12:00 noon, July 7, 2016. and canvas.

Common canvas dimensions are 80” x 80”.

8. A letter (approximately 2’ x 1.5’) will be attached by the driver to the top front portion of the canvas

Please take this into consideration when designing your canvas.

Please contact the driver to get exact dimensions of their wagon and canvas. Common canvas

dimensions are 80” x 80”.

CLICK HERE TO ACCESS THE CANVAS DESIGN FORM.

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ACCESS PASSES

During the third week of June, the Advertiser Package (applicable passes, etc.) will be ready to pick up

from the Chuckwagon Office. Your parking pass will be included in your advertiser package.

VIP Access passes allow the holder entry into any Stampede Park gate entrance, the Grandstand tarmac and rush infield seating, as well as the hosting area back at the Barns. Rush infield seating is limited to the top three rows but you are welcome to sit anywhere in the infield. The top three rows will be held until 8:30 pm nightly at which time, unused seats will be released to the general public. The pass also allows for standing room on the Grandstand tarmac.

The Barn Access passes allow the holder entry into the hosting area back at the Barns via Stable Gate prior to the races, the Fourth Furlong gate or the Infield tunnel gate after the races. You must enter the park at one of the three main gates and pay admission before making your way to the Barns.

If your canvas purchase price was over $100,000, you will receive 20 VIP passes and 25 Barn Access passes for a total of 45 maximum passes per night. If your canvas purchase price was under $100,000, you will receive 15 VIP passes and 25 Barn Access passes for a total of 40 maximum passes per night. Each Advertiser will also receive 2 additional VIP passes for your caterers. If you are not using caterers, you may use them for additional guests.

You may upgrade any number of your 25 Barn Access passes for VIP Access Passes at a cost of $35/ pass/day. Barn Passes DO NOT provide any Gate or Grandstand admission.

CLICK HERE TO ACCESS THE ADVERTISER VIP PASS REQUEST FORM

The Parking pass is for a designated lot in close proximity to the hosting area. You will also have the opportunity to purchase two additional passes in a separate lot.

GRANDSTAND TICKETS

For guests receiving the no-cost Chuckwagon Barn Access passes, standing room evening show tickets can be purchased daily from the Grandstand Ticket Office inside the park. Standing room is on the tarmac in front of the Grandstand - a great place for watching the Chuckwagon races!

Grandstand and Clubhouse, seating is reserved. This a perfect compliment to your Barn Access Passes as these tickets will provide your guests with gate admission and great seats to watch the races and evening show. To purchase, contact the Calgary Stampede Ticket Office at 403.269.9822

Pass Type No. Seats Provided? Access Included

VIP Access Pass 15 or 20/day Yes - top three rows ofinfield rush seating

Gate, EveningGrandstand, Barn

Barn Access Pass 25/day None Barn only

Catering Pass(VIP Pass)

2/day Yes - top three rows ofinfield rush seating

Gate, EveningGrandstand, Barn

Barn Delivery Pass 1/day None Barn only

Parking 1/day None None

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2016 CHUCKWAGON CANVAS BUYER’S PREFERRED PARKING

We are pleased to offer successful Chuckwagon Canvas Buyer’s theopportunity to purchase

additional preferred parking on site, inventory is limited.

Please note, as a Canvas Buyer you will receive one (1) complimentary parking permit for a

satellite Stampede lot with your package.

CONVENIENT LOCATIONThe Preferred Parking Lot is conveniently located inside Stampede Park. Since the parking is located

inside the entrance gates, every person in the vehicle will be required to have proper gate accreditation

(i.e. tickets/passes).

VALID FOR ALL 10 DAYSOption 1:

Purchase an all-inclusive 10 day permit.

Option 2:

Purchase a bundle of 10 individual day permits.

Stalls are limited to a maximum of two (2) Preferred Parking permits per day per wagon, valid

throughout the entire 2016 Stampede.

CHUCKWAGON BARN ACCESSThe Canvas Buyer’s will have vehicle access privileges to the Chuckwagon Barn area between 8:00

a.m. to 10:30 am and 2:00 pm to 4:30 pm each day to drop off supplies, etc. for their wagon outfit.

Accreditation is required.

HOW TO ORDERIf you are interested in taking advantage of the Preferred Parking Lot offer, please complete the attached

form and forward along with full payment to the Calgary Stampede Parking Department.

The deadline for ordering your parking permit(s) is May 31, 2016.

ALTERNATE OPTIONSFor Stampede 2016 there will be alternate parking options available to you for purchase.

Please contact the Parking Office or the Rodeo Office for more information.

QUESTIONS?Should you have any questions regarding the Preferred Parking Lot permit offer, please feel

free to contact the Parking Office at 403-261-0153

(Between the hours of 9:00 am to 5:00 pm – Mon-Friday)

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BARN HOSTING

As an Advertiser, you have the option to participate in corporate Hosting adjacent to the Chuckwagon

Barn.

You will be assigned a hosting space in the Barn Hosting area where you where you can entertain

guests, clients, co-workers and family and treat them to a tour of the barns where they can meet your

driver and his equine athletes.

Hosting spaces are situated to allow for traffic flow and to accommodate a required fire lane.

Each hosting space will be bordered by a chain link fence and an immovable safety barricade.

Your Advertiser Committee Liaison would be happy to organize a tour of the hosting area prior to

Stampede so you can familiarized yourself with the area.

Please note that your hosting space is for you and your sub-advertisers only and is non transferable.

This area is governed by a number of City, Provincial and Federal regulators. It is the individual

advertiser’s responsibility to comply with all regulations and requirements. Your liaison and the

advertiser coordinator can assist you in ensuring compliance.

In an effort to maximize your hosting experience and to reduce the increasing risk to people and

horses in the Chuckwagon Barn area, the Stampede will:

• Erect a canopy over your hosting space to provide shade and protection from inclement weather.

The size of canopy will be dependent upon your food service choice.

• Supply signage so your guests can easily find your hosting space.

• Provide a shuttle service for guests requiring assistance into the infield.

• Supply garbage and recycling barrels at each hosting space

• If you wish to bring in a golf cart, it must be approved for permit. The permit will be affixed to the

cart upon arrival. Access is restricted to between Lot 25 and the Stable Gate (No Infield access).

• Supply access to a 3-prong, 110 watt power service and potable water nearby. We ask that you keep

power requirements to a minimum to avoid tripping breakers. Please bring your own power cords

and individual security needs such as a BBQ lock.

CLICK HERE TO ACCESS THE HOSTING SPACE REQUEST FORM

CLICK HERE TO ACCESS THE HOSTING RESPONSIBILITIES FORM

CLICK HERE TO ACCESS THE GOLF CART REQUEST FORM

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MOVE-IN AND SET-UP

Thirty-eight Chuckwagon drivers will be moving equipment, wagons, feed, horses, etc. into the

Chuckwagon barn area prior to Stampede. For your benefit and the benefit of the drivers, a move-in

schedule has been pre-arranged to lessen traffic congestion.

Advertiser move-in: Monday, July 4, 2016, noon to 6pm

Your canopy will already be set-up upon your arrival. You can use this time to drop off tables and

chairs, put up some signage and décor and familiarize yourself with the area.

Final set-up of your hosting space can be completed and food deliveries can be made on Friday, July

8th.

BARN DELIVERYEach Advertiser will be given one (1) Barn Delivery pass for the 10-days of Stampede which is to be

used for daily food delivery and supplies to the barn hosting area. You must have this pass to access

the hosting area at the Nat Christie gate. Each person in the vehicle must also have a VIP Access pass.

If you are using an outside Caterer, they will require the Barn Delivery pass as well as VIP Access

passes for each day. Please note that this is a delivery pass only, parking is not included.

Vehicle access is strictly enforced to the following times:

July 4 Noon to 6:00 pm Move-in

July 8 - 17 8:00 am to 10:30 am

2:00 pm to 4:00 pm

Midnight to 12:30 am

July 18 1 pm to 6 pm Move-out

Vehicles left in the Barn area outside of these hours will be towed at owner’s expense.

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FOOD SERVICE AND CATERING OPTIONS

The Stampede is strictly governed by Alberta Health Services (AHS) regulations and the Calgary Fire

Department. If you plan to feed your guests there are three (3) options to choose from:

1. We encourage you to use Stampede Catering services. They are an easy and convenient option

as they are located on park and are licensed by Alberta Health Services. Space is limited so act

quickly. For further information, contact them at 403.261.9370.

2. You can use any outside Caterer licensed by Alberta Health Services.

3. You can bring in a standard size barbecue and do your own cooking. Tow behind or oversized

units must be approved by the Chuckwagon office.

If you choose option 2 or 3 on the Hosting Space Request form, you will be sent an Alberta Health

Services Vendor Notification form. Portions of the form will already be filled out for you. It must be

completed and returned to the Chuckwagon office by May 31, 2016.

Inspections by AHS and the Fire Department will be conducted both before and during the

Stampede. These inspections will assess compliance with the following regulations:

• Barbecues must be one (1) meter away from all canopies.

• Barbecues must be located along the fence line.

• You must supply a fire extinguisher with a minimum rating of 2A-10BC

• Food items and dirty dishes cannot be left in the hosting space over night

• Dish washing sink units must be kept clean.

• You must include a temporary hand wash station in your hosting space that includes warm

water, soap and paper towel

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ALBERTA HEALTH SERVICES (AHS)

The Calgary Stampede is licensed by AHS for the overall hosting venue of H-Barn. The AHS

monitors and regulates washrooms, water service, hand wash stations and dish washingbfacilities.

Each Advertiser and Sub-Advertiser must submit the Environmental Public Health Temporary Food

Establishment (Vendor) Notification form if serving any food in their hosting spot. The form will

be tailored to the uniqueness of the H Barn hosting area and portions of it will be completed by the

Calgary Stampede to be consistent amongst all advertisers. It will be forwarded to you once you

have submitted the Hosting Space Request form. The completed form must be submitted to the

Chuckwagon office by May 31, 2016. The Stampede will submit all of the advertisers’ forms to the

AHS together.

The Stampede will provide sink units with hot and cold running water for dish and utensil washing.

They will be set-up amongst the hosting spaces. Please scrap dishes off before washing them as to

not clog the sinks. Inspections by AHS and the Calgary Fire Department will be conducted both

before and during the Stampede. These inspections will assess compliance with the regulations

outlined here. Feedback is provided to the Chuckwagon office and a date for rectification is

provided. On-the-spot enforcement may be imposed by regulators if they deem necessary.

• AHS requires that all cooking/catering staff have the appropriate Food Safety Course

certification. http://albertahealthservices.ca/eph.asp

• If using a barbecue, it must be one (1) meter away from all canopies

• If using any type of cooking device, you must supply at least one fire extinguisher with a

minimum rating of 2A-10BC

• Food items and dirty dished cannot be left

in the hosting space overnight

• Dish washing sink units must be kept

clean.

• All hosting spaces must include a

temporary hand wash station supplied

by the advertiser. It must be cleaned and

properly maintained throughout the 10

days.

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BAR SERVICE

Barn hosting access is exclusive and guarantees an experience of a lifetime for your guests! If you wish to

offer alcoholic beverages in your hosting space, there are two option to choose from.

Each of these options includes: bar set up, beverage refrigeration and a trained

bartender exclusive to your hosting space for the hours of 4:30 to 7pm and from

9:15 to 11:00pm nightly. The AGLC has stipulated that all alcoholic beverages

must be supplied and served by the Calgary Stampede.

*Please note that the Calgary Stampede will compensate all liquor service and support staff working in the H-Barn hosting area. Advertisers or their guests do not need to additionally tip their bartenders.

CLICK HERE TO ACCESS THE LIQUOR SERVICE FORM

BAR SERVICE OPTION 1A selection of beer, wine, ready to drink beverages

Cost: $225 (+ GST) per night plus consumption

Menu Beer (Budweiser, Bud Lite and Corona) 3.50Feature Wine 3.50Ready to Drink (Mott’s Caesar, Jack Daniels and Cola, Palm Bay Cooler) 3.50Soft drinks and bottled water 1.75* All beverages prices include GST but are subject to a 10% service charge.

BAR SERVICE OPTION 2A selection of beer, wine, ready to drink beverages and Hi-Balls

Cost: $300 (+ GST) per night plus consumption

Specialty items can be pre-arranged and added to Bar Service Option #2 but extra fees associated with restocking/return will apply. Be advised that the Stampede has exclusive official sponsors and some requests may not be possible.

Menu Smirnoff Vodka, Crown Royal, Bombay Gin and Captain Morgan Spiced Rum 4.00Beer (Budweiser, Bud Lite and Corona) 3.50Feature Wine 3.50Ready to Drink (Mott's Caesar, Jack Daniels and Cola, Palm Bay Cooler) 3.50Soft drinks and bottled water 1.75* All beverages prices include GST but are subject to a 10% service charge.

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DAILY HOSTING ITINERARY

The Chuckwagon barn is the living and training quarters for the Chuckwagon families, their horses

and staff. This area is busy and potentially dangerous, particularly before and after the races. It is the

responsibility of the Advertiser to ensure that their guests adhere to the following itinerary and Barn Rules.

2:00 - 4:00 pm Set-up of your hosting area

4:30 – 6:30 pm Feed your guests, tour the barn area

6:30 pm Turn off your barbecue, bar service concluded

6:30 – 7:00 pm Vacate the barn area to allow drivers and outriders time to prepare for

the races

Post races Return to your hosting area thirty minutes after the last heat

10:30 pm Last call

11:00 pm Conclusion of bar service

Midnight The Barn area must be cleared for the night

BARN RULES

For the safety and comfort of guests, driver and horses please adhere to the following rules:

• No amplified music

• Smoking in designated areas only

• Obey all instructions from Calgary Stampede staff, Chuckwagon committee members and riders

at all times

• Do not touch or disturb any of the equipment or horses in this area

• Respect your neighbors and their hosting space

GUEST MANAGEMENT

The map on the next page shows the three (3) Park Entrances as well as the location of the Chuckwagon

Advertiser Hosting Area. Prior to the races, your guests must make their way to the barns via the Stable Gate.

When heading to the races, they can take the people tunnel into the Infield seating area or the 4th Furlong

Gate around to the Grandstand and Tarmac area. Post races, you can make your way back to the hosting area

the same way.

Guests departing the hosting area after 10:00pm will not be able to leave through the Stable gate due to the

nightly fireworks. The Calgary Fire Department designates a “HOT ZONE” which is highlighted on the map.

Guests must exit through the 4th furlong gate and the Grandstand.

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5 ST

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14 AVEHEADQUARTERS BUILDING

PARK

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STAMPEDESCHOOL

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VICTORIA PARK

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HANDICAP STALLS LOCATED IN LOTS 1, 3, 4, 5, 10, 13, 20

LEGEND

PARK ENTRANCE

MEDICAL CENTRE

LOST & FOUNDSECURITY( UPPER LEVEL

LRT STATIONS

Map is not drawn to scale.

AGRICULTURE TRAIL

For more information on the Calgary Stampede please visit:calgarystampede.com

FINDING YOUR WAY THROUGH STAMPEDE PARK

4TH FURLONG

CHUC

KWAG

ONHO

STIN

G TE

NT

GATE

H BARN

WALKING ROUTETO H BARN

WALKING ROUTEOUT OF H BARN W/HOT ZONE IN EFFECT

HOT ZONE(In effect post race)

CHUCKWAGON

HOSTINGAREA

ADVERTISER

BUILDINGAGRICULTURE

WESTERN EVENTCENTER

AGRIUM

LOT25

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MARKETING OPPORTUNITIES

We want you to get the most out of your investment, and this includes maximizing your marketing efforts during

the ten days. Below are some tried and true ideas, and information on how to promote your brand at the Calgary

Stampede.

DÉCORAdvertisers have the option of adding decor to their driver’s barn and stall space to market your brand. Decor

may include;

* Flags or draping * Signage at the end of your driver’s shed row

* Incorporation of an Advertiser’s colours * Name plates for the horses

If you are interested in advertising your company in your driver’s barn, please keep in mind that some drivers

have stall decor of their own, so it is essential that you consult with your driver before proceeding with any plans

for marketing in these areas. Think of the shed row area as an extension of a driver’s personal home. Safety for

the equine athletes is paramount, therefore, all decor must be prearranged with the driver. All decor must be

removable to eliminate any permanent damage. No stickers please.

ON-PARK PROMOTIONMany Advertisers like to promote their products while on Stampede Park. All promotions on Stampede Park

beyond the Chuckwagon barns must be submitted in writing to the Calgary Stampede by May 31, 2016. These

requests must be emailed or faxed to the Rodeo and Chuckwagon Office and must include the following details:

* Date(s) of execution for the concept; * Mechanism of employment; and

* Item, signage, etc. that will be utilized to promote the Advertiser.

Please note that the Calgary Stampede has existing sponsorship contracts, and that certain sponsors have

exclusive rights that may limit promotion by some Chuckwagon Advertisers beyond the Chuckwagon H Barn

area. Advertiser requests will be reviewed and approved within 5 business days.

FLUOR ROPE SQUAREAdvertisers can apply to have their company promoted during a free pancake breakfast held at Rope Square in

Olympic Plaza. This event is off-park and held over seven mornings during the Stampede. Supplies and pancake

batter are provided, the Calgary Stampede Downtown Attractions Committee facilitates your involvement, and

the event is free to guests, visitors and business people in the downtown core.

If you wish to partake in this event, it is critical that it be planned in conjunction with your driver. Rope Square

is a perfect opportunity for corporate team building and interacting with the public. Likewise, your driver can

meet fans and educate people about the sport. Official race wagons can not be transported from the park

Other than coordinating with the driver, the Advertiser must simply supply volunteers (cooks!). More

information about the Rope Square Breakfast will be made available at a later date. In the meantime, please visit

this link:

http://www.stampede-downtownattractions.com/chuck_brkfst.htm

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ADVERTISER CODE OF CONDUCT

The Calgary Stampede, the GMC Rangeland Derby and the sport of chuckwagon racing are high

profile, public events built upon a foundation of community support and integrity. In order to

maintain this support, all participants, including chuckwagon Advertisers and Sub-advertisers, are

expected to consistently demonstrate good behaviour and a spirit of sportsmanship, leadership and

ethical conduct, to maximize the advertiser experience, and that of our guests, competitors and the

fans of the GMC Rangeland Derby, through:

a. Consistent demonstration of a spirit of sportsmanship, leadership

and ethical conduct, all in the best interest of the safety of

all participants and animals, and the integrity of the sport of

chuckwagon racing, the GMC Rangeland Derby (the “Derby”) and

the Calgary Stampede;

b. Ensure their participation, and the participation of any and

all individuals associated with their chuckwagon canvas

advertisement in the GMC Rangeland Derby, is conducted in

accordance with this Advertiser Code of Conduct;

c. Support and promote behaviours – before, during and after

the nightly races – that ensures the safety of all participants,

competitors, guests, animals, organizers, or any other persons

present in the Chuckwagon barns, Chuckwagon hosting area, the

Grandstand tarmac or Grandstand Infield seating area;

d. Treat all other Advertisers and Sub-Advertisers, Chuckwagon

Participants, Stampede Officials, staff and volunteers with respect

and dignity; and

e. Exhibit standards of professional behavior which will maintain

public confidence and trust in the integrity of the GMC Rangeland

Derby, the sport of chuckwagon racing and the Calgary Stampede.

16

FIRE BULLETIN

Re: Straw Bales used for display in public places.

The Calgary Fire Department is issuing this guideline to all users and suppliers of display straw bales within the

City of Calgary.

1) Bales used indoors, outdoors within 3 metres of any permanent or temporary structure, on any patio or near

any heat source shall be treated and prepared as outlined in sentence (2) before being allowed into any public

venue.

2) The owner, in accordance with AFC Division C Article 2.2.1.2., shall maintain a written record of tests and

flame proofing treatment carried out. Treatment shall be as follows:

• Straw or Hay Bales used for indoor or outdoor public displays shall be treated with a Fire Retardant that

complies with CAN/ULC - S109-03 “Flame Tests of Flame-Resistant Fabrics and Films”.

• All bales shall be compressed by ten (10) to twelve (12) inches and bound with steel wire or ½ inch steel

banding.

• Each bale shall be dried by evaporation.

• Each bale shall be tagged with a non-combustible tag stating the date treated, the ULC approved fire

retardant product used and the name of the company doing the treatment.

• If bales should become wet, they shall be immediately removed to the exterior of the building, dried by

• evaporation and retreated before being used again.

• Bales cannot be broken apart to enhance the display.

3) A Fire Department Inspector may ask to test any display bale at their discretion and the bale shall pass the

flame test as described in point (4). If any of the bales tested at this display fail the flame test, all bales

shall be removed from the venue and be retreated prior to reuse.

4) Fire Department Inspectors will test bales to be displayed in the following manner:

• Bale will be removed from the public for testing.

• Ignition source will be an open flame as produced from a butane lighter. Flame will be applied for 10

seconds.

• Bale is allowed to ignite, but upon removal of the flame source the bale cannot sustain combustion on

• its own for more than 3 seconds. Flame must self extinguish and cannot continue to smoulder for more

than 30 seconds.

• Multiple surfaces on each bale will be tested and must pass the above detailed test.

5) In large open area venues where bales fall outside of the parameters of sentence (1) untreated bales will be

permitted to be used under the following conditions:

• Must be a large open area venue

• Must be a minimum of 3 metres away from any permanent or temporary structure

• Must be a minimum of 3 metres away from any heat source

• Must be a minimum of 3 metres away from any entrance or exit to the venue

• Must be a maximum of 5 untreated bales per group

• Must be a minimum of 3 metres spatial separation between bale groups.

• Any bales that become broken apart must be removed from the venue, this includes the loose straw.

6) Upon inspection, if guidelines for untreated bales are not strictly adhered to all untreated bales shall

SCOB06 – 003

17

PREMIUM VENUES

The 2016 GMC Rangeland Derby isn’t just something you watch, it’s something you experience. As a

chuckwagon advertiser you can take advantage of priority access to hosting at the Calgary Stampede.

The Frontier Pavilion is western hospitality with a kick. Live western music and authentic western cuisine

prepared by our executive chef are just the beginning. Your guests will also get prime lower level tickets for

the GMC Rangeland Derby and a collector’s edition souvenir program to commemorate the event.

The Rangeland Tent gives your guests a taste of good old-fashioned western hospitality with the Rangeland

Package. The night starts out with a BBQ and live western music and finishes off with prime balcony tickets

during the GMC Rangeland Derby.

The Paddock Balcony is sure to impress your guests on our exclusive rooftop patio where they will be treated

to authentic western cuisine. This package includes prime lower level tickets in the Grandstand.

Private Infield Suites- The theme is “up close” for proximity to the action. You can

hear the shouts of drivers and feel the wind as the wagons head around the barrels. If

you’re lucky you may even get a bit of dirt in your teeth. Don’t be fooled - this is high-

style hosting with private in-suite attendants and personalized service.

Our most elegant venue, ranahans is located on the third level of the Grandstand and houses

three exclusive private dining areas. When the action starts outside, guests move to covered

seats within the Grandstand with personalized beverage service in the seats.

The Lazy S provides premium dining, lounge and event seating on the fourth level of the Grandstand.

From private indoor Executive Suites to covered outdoor Loge Seating with a served gourmet dinner,

The Lazy S is designed for great views of the GMC Rangeland Derby and the Evening Stage Show.

Located on the main level of the Grandstand, 30X Saloon can be booked as a semi-private or

private hosting venue. When your guests finish dinner, you move to great seats in the Grandstand

with the rest of the Stampede fans, with personalized service.

For hosting information or to book your tickets call403.269.9822 or email tickets@calgarystampede.com

For more information please call 403.261.9341premiumseating.calgarystampede.com

18

CONTACT INFORMATION FORM

DRIVER:

ADVERTISER (Company):

Address:

Contact: Phone:

Email: Cell:

Please supply a contact to be used by the advertiser coordinator and your liaison regarding the submission of future forms.

Administrative Contact: Phone:

Email: Cell:

Comments:

Due: April 22, 2016Email to: chenderson@calgarystampede.comFax to: 403.261.0208

19

HOSTING SPACE REQUEST FORM

DRIVER:

ADVERTISER:

If you are planning to host your guests back at the Barn, please submit this form so that we can assign you a hosting space.

Please assign me a hosting space

Special request:

If you plan to feed your guests, please choose one of the options below so wemay assist you with Alberta Health Services forms, menus and other requirements.

I will be using Stampede Catering

I will be using an outside Catering company

I will be cooking myself

The canopy size directly relates to whether you or your Sub-Advertisers will be using a barbecue in your hosting space. Please indicate the size of canopy you require. Please note that your choice of canopy

will be for the whole 10 days and will impact your sub-advertiser(s)

There WILL be a barbecue in my spot - 10 ‘ x 15’ canopy

There WILL NOT be a barbecue in my spot - 10’ x 20’ canopy

Advertiser Signature

Date

Due: April 22, 2016Email to: chenderson@calgarystampede.comFax to: 403.261.0208

20

HOSTING RESPONSIBILITES

DRIVER:

ADVERTISER:

The following is a list of responsibilities that you, your guests and your catering staff must be aware of

in order to host in the barn area. These rules and regulations are for the security and safety of the driv-

ers, equine athletes, advertisers, guests and general public.

o I will abide by the fire saftey regulations of Alberta Health Services & the Calgary Fire Department

My BBQ must be located along the fence line at the back of the hosting space

Cooking under a canopy is strictly prohibited

My BBQ will be turned off at 6:30 p.m. so my guests may vacate the area by 7 p.m.

No food or unwashed dishes can be left in the hosting area overnight

o I will abide by the liquor service regulations of the AGLC

I will not serve alcohol to anyone under the age of 18 years.

I will not serve alcohol to anyone showing signs of intoxication

I understand that all alcoholic beverage must be purchased from the Stampede

I understand that alcohol is not permitted to leave the hosting area

I understand that alcohol is not permitted in the Drivers barn area

o I will ensure my tables and chairs are moved in under the canopy prior to leaving for the races and

prior to leaving for the night.

o I understand that the Barn Hosting area must be cleared by midnight.

o I will respect my neighbours and their space.

I accept responsibility for myself, my guests, catering and serving staff and their actions. I will insure

that all posted rules and regulations are followed. I am aware that failure to do so may result in the loss

of access privileges and/or the ability to further host guests in the Chuckwagon Barn and Hosting area.

Advertiser Signature

Date

Due: April 22, 2016Email to: chenderson@calgarystampede.comFax to: 403.261.0208

21

SUB-ADVERTISER FORM

DRIVER:

ADVERTISER:

SUB-ADVERTISER:

Address:

Contact: Phone:

Email: Cell:

Fri, July 8th, 2016 Wed July 13th, 2016

Sat July 9th, 2016 Thurs July 14th, 2016

Sun July 10th, 2016 Fri, July 15th, 2016

Mon July 11th, 2016 Sat July 16th, 2016

Tues July 12th, 2016 Sun July 17th, 2016

Signature of Sub-Advertiser

I hereby assume responsibility of the hosting space on the above noted night(s) and will abide by the Hosting Responsibilities set forth by the Calgary Stampede.

I hereby relinquish my hosting space to the Sub-

Advertiser on the above noted night(s).

Signature of Main Advertiser

Due: May 31, 2016 Email to: chenderson@calgarystampede.comFax to: 403.261.0208

22

CHUCKWAGON CANVAS

You are responsible for the cost, production and delivery of your driver’s canvas.

Please submit an electronic proof of your canvas design to the chuckwagon office for approval before

you have it produced.

Your driver’s name must appear on both sides on the bottom front of the canvas.

A 12” x 18” letter will be affixed to the top, front of the canvas by your Driver so please take this into

consideration when designing your canvas.

Here are some canvas producers you could contact:

Flag Works: 403.265.5595

Riley’s Reproduction: 403.297.1111

Calgary Tent & Awning: 403.273.8368

Auto Graphics: 403.255.5988

Due: May 31, 2016 Email to: chenderson@calgarystampede.comFax to: 403.261.0208

DRIVER

DRIVER

A

23

BAR SERVICE REQUEST FORM

DRIVER:

ADVERTISER: HOSTING SPOT:

CONTACT:

Email: Cell:

Please choose only one Option for your hosting spot. This choice will be applied to your sub-advertiser(s) as well.

Option 1: Cost $225 (+ GST) per night plus consumption Beer: Budweiser, Bud Lite and Corona $3.50

Feature Wine $3.50

Ready-to-Drink Mott’s Caesar, Jack Daniels and Cola, Palm Bay Cooler $3.50

Soft drinks and bottled water $1.75

All beverage prices include GST but are subject to a 10% service charge

Option 2: Cost $300 (+ GST) per night plus consumption Smirnoff Vodka, Crown Royal, Bombay Gin and Captain Morgan Spiced Rum $4.00

“Select specialty beverage items can also be pre-arranged but extra fees associated with restocking/returns will be an additional cost”

Beer: Budweiser, Bud Lite and Corona $3.50

Feature Wine $3.50

Ready-to-Drink Mott’s Caesar, Jack Daniels and Cola, Palm Bay Cooler $3.50

Soft drinks and bottled water $1.75

All beverage prices include GST but are subject to a 10% service charge

Fri Sat Sun Mon Tues Wed Thur Fri Sat Sun

Please select the day(s) you require bar service

Card Number

Visa Expiry Date 3 Digit CCV

Master Card Name on Card

Amex Signature

All charges will be processed to this card post Stampede.

Due: May 31, 2016 Email to: chenderson@calgarystampede.comFax to: 403.261.0208

24

DAY NAME AND ONE-LINER FORM

DRIVER:

COMPANY NAME:

This form is to ensure you are introduced correctly at the start of your race. If you would like different daily announcements, please submit seperate forms.

Please indicate which day(s) this announcement pertains to.

Friday, Day 1 Wednesday, Day 6

Saturday, Day 2 Thursday, Day 7

Sunday, Day 3 Friday, Day 8

Monday, Day 4 Saturday, Day 9

Tuesday, Day 5 Sunday, Day 10

Announcement

This is a One-Line announcement only.

It can be no longer than 125 characters

due to the time constraints of the announcer.

Due: May 31, 2016 Email to: chenderson@calgarystampede.comFax to: 403.261.0208

25

ADVERTISER VIP PASS REQUEST FORM

DRIVER:

ADVERTISER:

In addition to your allotted VIP passes, you will receive 25 Barn passes. The Barn pass does not include Gate or Grandstand admission. You may upgrade any or all 25 of

your Barn passes to VIP passes at a cost of $35.00/pass.

Total VIP passes requested: X $35.00/pass = $

Due: May 31, 2016 Email to: chenderson@calgarystampede.comFax to: 403.261.0208

Day 1 Fri

Day 2 Sat

Day 3 Sun

Day 4 Mon

Day 5 Tue

Day 6 Wed

Day 7 Thur

Day 8 Fri

Day 9 Sat

Day 10 Sun

VIP passes Requested

Card Number

Visa Expiry Date 3 Digit CCV

Master Card Name on Card

Amex Signature

All charges will be processed to this card post Stampede.

26

GOLF CART PERMIT REQUEST

Due to Stampede expansion, the number of golf carts allowed on Park has been significanty reduced. Access has been restricted to the area between Lot 25 and the Stable Gate. Golf carts are not permitted through the tunnel into the infield or beyond the 4th Furlong Gate.

ADVERTISER: HOSTING SPOT:

OPERATOR NAME: CELL #:

Type of Unit:

Vehicle Number:

Seating Capacity:

By signing below, I agree to the following terms: The permit will be affixed by a Stampede official, to the vehicle and must be displayed at all times. Vehicles not displaying a valid permit will not be allowed on Park.

All persons on the vehicle must have proper accreditation to enter the Park through the Nat Christie Gate.

Seating capacity of the vehicle must be complied with.

The vehicle must be secured in your hosting space at the end of the night.

Use of the vehicle can be forfeited at the discretion of Stampede officials if not being operated in a safe and curtious manner.

Operator Signature Date

Due: May 31, 2016 Email to: chenderson@calgarystampede.comFax to: 403.261.0208

2016 Preferred Parking Lot Permit Order Form

Company Name: ____________________________________________

Contact Name: ____________________________________________

Address: ____________________________________________

____________________________________________

Company Phone: ____________________________________________

Company Fax: ____________________________________________

Number of Passes ordered: 1 2

Type of Pass ordered: 10 Day inclusive

(select one)

10 Days individual

**Note: Please do not include the one (1) complimentary parking permit on this order

form. This permit will be included in your Canvas Buyer Package.

ORDERS MUST BE RECEIVED BY MAY 29, 2016 Purchase 1 all-inclusive 10 Day Parking Permit for a total price

including GST of $650.00. Purchase 1 - 10 day pack of individual permits (one for each day) for a

total price including GST of $650.00.

Maximum number of Parking Permits – 2/day/wagon. As parking stalls are in high demand, orders will be filled on a first

come first serviced basis as received by the Calgary Stampede ParkingDepartment. Other reserved parking options will be available for

2015. Please contact the Parking Office or the Rodeo Office for moreinformation.

Payment must be included with your order. Please make Cheques payable to the Calgary Stampede.

Mailing Address: Courier Address:

Calgary Stampede Calgary Stampede Parking Department Parking Department

Box 1060, Station “M” 1410 Olympic Way S.E. Calgary, AB T2P 2K8 Calgary, AB T2G 2W1