2016 ADELAIDE FRINGE FESTIVAL

The Adelaide Fringe is the largest annual arts festival in the Southern Hemisphere. Held mid-February to mid-March, it offers an eclectic array of cabaret, comedy, circus, puppetry, dance, film, theatre, music, visual art and design, attracting hit shows, new artists and world premieres. Over 900 events are staged throughout the City and in pop-up venues in surrounding parklands, with more than 4,000 local, interstate and international artists surprising and delighting event goers. With so many talented acts to take in, this is one of Adelaide’s key events on the “Mad March” calendar. In support of our local and visiting artists, the media industry of South Australia will be assisting them with hints, tips and advice on how to best market their performance to attract target audiences. Businesses aligning their brand and messages in relevant News Corp publications and sections that promote the Festival find themselves in the perfect environments to attract audiences looking for inspiration, ideas and information to help plan their Fringe diary. We can cater for a range of budgets to suit any campaign!

Adelaide Fringe

Source: *Adelaide City Council, 2014. ^CAB Mar-15. ^^Retail & home delivery copies only. ^Print run. #Publishers claim based on current CAB and emma data.

Recently rejuvenated, The City is Messenger’s award-winning publication offering a contemporary read for people who live, work and play in the CBD. This publication appeals to a youthful audience focussed on entertainment, fashion and lifestyle news and information. The City caters to the 122,700 employees, 5,055 businesses, 22,690 residents and more than 64,000 students in the city area*. In addition to its regular distribution, a total of 5 permanent newspaper stands are located in Rundle Mall, and Uni SA campuses, each yielding about 500 copies per week. ^Distribution: 24,208 copies into the Adelaide CBD and North Adelaide ^^Extended distribution: 26,650 copies inserted into The Advertiser on Thursday and delivered to key city fringe suburbs. AWARD WINNING PUBLICATION: The City was recently awarded Non Daily Newspaper of 2015 - Community Category by The Pacific Area Newspaper Publishers' Association. The judges comments described the publication: "Extremely attractive and fresh delivery that reinterprets local news for a young urban readership- great work",

The City

The City Extended distribution footprint

CBD Home and business delivery

Inserted into The Advertiser on Thursdays

High foot traffic distribution points

Source: *Adelaide City Council, 2014. ^CAB Mar-15. ^^Retail & home delivery copies only. ^Print run. #Publishers claim based on current CAB and emma data.

As the name suggests, this section provides readers with all the information they need to plan their week’s entertainment. It provides a daily calendar of key attractions, arts events and activities to help busy readers organise their downtime and make the most out of what’s on in their local area or around town.

What’s on

Source: emmaTM conducted by IPSOS Media CT, Sep- 2015.

Hit Published in The Advertiser every Thursday, Hit offers comprehensive coverage on the latest offerings from the world of movies and music. This go-to section features information on the latest box office releases, the best national reviews and interviews, the biggest touring bands and performers, in depth coverage on break out new talent and chart topping acts. Hit is a highly engaging gig-guide offering businesses a direct connection to readers searching for experiences to fill their leisure time. A favourite with white collar workers and households with above average incomes, Hit is targeted at consumers 18-34 who are making decisions about how to best spend their entertainment dollars. Hit reaches 101,000 South Australians each week. In the lead up to, and during The Fringe, Hit will provide businesses the perfect opportunity to reach audiences planning their festival activities.

Hitlist News Corp SA offers readers the ultimate guide to help plan entertainment choices during the busy festival season in Adelaide. Published in February and distributed through The Advertiser, Hitlist showcases everything from the Fringe to Future Music. With valuable advice from our team of expert journalists on what to see and do throughout events like WOMAD, Clipsal 500, Soundwave and the Adelaide Cup, readers can be confident when planning their calendar, choosing the best places to eat or where to party after the show. Hitlist will be published as a full run newspaper inserted magazine on Thursday February 4th, 2016. The Advertiser on Thursday enjoys a readership of 428,000.

Source: emmaTM conducted by IPSOS Media CT, Sep- 2015.

Notes

For more information, advertising rates or to confirm

your bookings, please contact Milly Elton on:

Phone: 0422 508 136

Email: milly.elton@news.com.au