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2016
Table of Contents
About SJSU 2
Demographics 3
About The Spartan Daily 4
Distribution 5
Spartan Daily Advertising 6
Classified 7Print Advertising 8
Print Dates 9
Digital Ads 10
Mobile App 11
Social Media 12
Access Magazine 13
Shift Magazine 14
Advertising Policies 15
Introduction
About SJSUSan Jose State University is the oldest publicInstitution of higher education on the WestCoast. As the founding campus of the California State University system, it enrolls 31,000 students annually. The 19-block campus o!ers over 130 bachelor’s and master’s degree programs, has one of the most ethnically diverse student bases in the United States, and is the nation’s leader in graduating minority students. San Jose State provides Silicon Valley firms
with more engineering, computer science and business graduates than any other school in the area. Most graduates of SJSU live and work in the surrounding environment, creating a network of professionals who come from the school. It also boasts one of the highest levels of philanthropic support of the CSU system.
SJSU is well known for its undergraduateprograms in business, engineering, visual andperforming arts, nursing, psychology, justicestudies, biology, kinesiology, journalism andcomputer science. Popular fields of study forgraduate students at SJSU are engineering,library and information science, education and social work.
DemographicsSJSU Statistics
Did You Know?
24% | 19 or younger57% | 20 - 24 years old8% | 25 - 29 years old
11% | 30 or older
9% Freshmen11% Sophomores
23% Juniors32% Seniors
23% Graduates3% 2nd Bachelors/Post bac.
30% Asian4% African-American8% Foreign National
17% Hispanic29% White12% Other
66% of a college student’s time isspent on campus.
83% of students have tried a product or store after seeing it advertised.
Students spend $24.6 billionannually on food and drinks alone.
57% of students say they spend the most on personal care services.
Classification
About Spartan Daily
Highlighting Facts
Spartan Daily was established at SJSU in 1934
With 45 di!erent locations of distribution around
campus
The Daily is read by over 25,000 students and
faculty
Spartan Daily is a distinguished asset in the
school’s prestigious Journalism and Mass
Communications program. It strives to uphold
traditional print journalism as well as merge into
the rising popularity of electronic media.
Established at SJSU in 1934 and has become a legacy of excellence in strong journalism.
1st Place | Printed Rate Card Media Kit | March 31, 2012 | Media Kit Fall 2011 1st Place | Best Display Ad | Color | April 2, 2011 | CNBAM 20111st Place | Best Newspaper Promo Ad | Black/White| April 2, 2011 | CNBAM 20112nd Place| Ad Campaign | October 29, 2011 | Associated Collegiate Press 2011
Recent Awards & Recognition
4.
Distribution
Spartan DailyNewspaper Stands
Spartan DailyHeadquarters
5.
Front Page Banner ads stand out and are the first print ads readers see when they pick up our paper.
Spartan Daily AdvertisingTake Your Target Market by Storm!
Front Page Advertising
Sticky Notes ads o!er prime exposureare great for coupons because they canbe easily removed.
By advertising in Spartan Daily, you willreach over 25,000 students and faculty.
College students are away from theshelter of the home and family, providing prime opportunity for hundreds of first time, independent buying decisions.
Highly influences their preferences and purchasing habits for decades to come.
According to ReFuel Media + Marketing, 96% of college students read their college newspaper on a regular basis, making it the most e!ective way to reach the college student market.
6.
Classified Advertising
About Spartan Daily ClassifiedWith over 4,500 impressions a day, your ad can link through to your website or microsite. Spartan Daily Classified ad orders may be placed online or in person, and will appear in print and online.
Dwight Bentel Hall 209i Mon-Thurs, 1:30PM to 4:00PM
Classifications
Announcements Roommate WantedOpportunities For RentFor Sale EventsWanted VolunteersEmployment Services
For online classifieds:http://spartandaily.campusave.com
Deadline: Classified ads must be submitted by 10:00 A.M., two weekdays prior to the publication date.
7.
Oct 15th
Complete the grid so that every row, column
and 3x3 box contains every digit from 1 to 9
inclusively.
Crossword PuzzleSudoku Puzzle
Previous solutions
Local Ads
SJSU International
House
Close to campus
U.S. & international students
Safe. Friendly. Homelike.
Intercultural experience.
Wireless Internet access.
Computer lab. Study room.
Well-equipped kitchen.
Pianos and game room.
Assigned parking (fee).
One semester contract.
Apply now!
http://www.sjsu.edu/ihouse/
360 S. 11th St., 408-924-6570
Classifieds
EWS
Check us out!
A&E
SPORTS
OPINION
NEWSVIDEOS
Place Your Ad
Place your Ads Online at
www.SpartanDaily.com/Adver-
tising
You can also place classiieds through the Spartan Daily Ad
ofice.Call us at 408.924.3270 or
visit us in DBH 209
Ofice Hours: 1:30 - 4:15 P.M. spartandailyads@sjsumedia.
com
ACROSS
1Winged 5Miner’s
exit 9Brass
instrument13Com-
pany’s identifier
14Large African animal, for short
15Anytime now, of yore
16Like some winds
19Some fraternity members
20 Solar dark patch
21Functions23 “East” on
a grandfa-ther clock
24Trait of kind peo-ple
32Eggs, to a scientist
33551, in Roman numerals
34Our planet35Secure, as
a door37Conk out,
as a car40 “Mighty
Aphrodite” co-star Sorvino
41 Imitation
spreads43___ Bo
(exercise system)
44Coffee holder
45Glass compo-nent
50Stuff for the road
51Computer input
52Hung-jury result
56Placed in a recess
60 Interven-tionist capitalism
62Former German chancellor
63Spritelike64Dublin’s
country65Golden
calf, infa-mously
66Like many on a fixed income (Abbr.)
67Speak like a drunk person
DOWN
1Additional-ly
2Weaver’s apparatus
3Chills, fever and sweating
4Cheap liquor
5 “I’ve found it!”
6 Treat rude-ly, in slang
7Have a hunch about
8Nonuniver-sity type
9 Field cover, for short
10Edit menu choice
11Nut attach-ment
12This, that or the other
14Deals with a patchy lawn
17Dish that’s “slung”
18Set ___ (save)
22 Icy road appli-cation, perhaps
24Performs a cadenza, e.g.
25Quar-ter-round molding
26Confront-ed
27Cowboy’s lasso
28 “Platoon” war, briefly
29 “Fear of Flying”
author Jong
30Emulate a peacock
31Triangle or square
36Popular pond fish
38Cook’s canful
39Neighbor of Syria
42Kama ___ (Hindu love man-ual)
46Handy postal container
47Baby’s bed
48Ear-related49Mother-
of-pearl sources
52Chancel cross
53Audio effect
54Place to stack money
55Like many turns
57 “____, Caesar!”
58Beige relative
59Henna applier
60Do the slopes
61Prefix for “night”
Print AdvertisingDisplay RatesOpen Rate (net) $10.25/column inchPre-Paid (net) $9.25/column inchCampus Rate $9.00/column inchNational Rate $8.72/column inch
Bulk Rates (per contract)
100-200 inches $9.64/column inch201-300 inches $9.10/column inch301 inches and up $8.61/column inch
Single RunFull page (123”) $1185.72Half page (60”) $615.00Quarter Page (30”) $307.50Eighth page (15.375”) $153.75
Front Page Banners (6 columns x 1.5 in.)
Full Color $600Black and White $300
Campus Depts./Orgs. receive $50 discount on front page banners.
Pick-up O!erAdvertisements purchased at full pricemay run again within 7 calendar days forhalf-price. (O!er limited to 3+ column inchads.)
Inserts (per 1,000)1-4 pages $786-8 pages $8810-12 pages $10414-24 pages $126
Client is responsible for producing and printing inserts. Inserts must be pre-approved and shipped two weeks in advance of publication.
Maximum size is 11” x 17”. Publication run is 5,000 on print days.
Sticky Note ProgramSpot Color (single) $600 full runProcess Color (4-color) $750 full run
Sticky Notes are printed on white or yellow stock only, sized 3”x3”. Artwork is due 10 business days prior to publication. Minimum order is 10,000.
Color RatesSpot Color (single) $200Process Color (4-color) $400
Mechanical Measurements1 column 1.528”2 columns 3.222”3 columns 4.916”4 columns 6.611”5 columns 8.306”6 columns 10.000”
Full Page6 col x 20.5”
Half Page
6 col x 10”
Quarter
Page3 col x
10”Eighth
Page
3 col x
5.”
Front Page Contact us:
Sticky Note
3” x 3”
Banner Ad
6 col x 1.5”
8.
408-924-3270(t)408-924-3282(f)
Dwight Bentel HallSan Jose State Uni-
versitySan Jose, CA95192-0149
spartandaily.com
25
Creative Services Spring 2016 Print Dates
Spartan Daily’s Advertising departmento!ers clients creative layouts for new ads,graphic art services and clip art, free of charge.Please contact Spartan Daily for additionalinformation.
Spartan Daily will gladly convert anypre-printed insert into a Run-of-Paper (ROP)ad. Charges are at the earned column inch rateplus any color charges.
Deadlines
Ad materials are due by 2:00 p.m., two businessdays prior to the publication date, unlessotherwise noted. For advertisements that areto be created by our creative sta!, all logos,copy and/or art to be included in the ad must bereceived by 2:00 p.m., four business days prior topublication date.
Formatting
All materials and advertisements should beprovided in PDF format (unless otherwise noted) and must be (200+)dpi and emailed to: [email protected]
SPRING 2016PRINT DATES
January
Febuary
March
April
May
Dates i Deadlines
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February
Advertise Online (unit of measure pixels)
Skyscraper(Front Page - 160x600) $130
Skyscraper(Second Page - 160x600) $110
Banner (728x90) $130
Small Banner (468x60) $75
Small Rectangle (200x90) $75
Button (120x90) $60
Headline Banner (960x30) $35
*The Spartan Daily’s website receives over 4,500 impressions per day.
*Each ad receives over 3,000 impressions per day.
Why Online?
Web advertising is vibrant, colorful, and visually stimulating - interactive ads entice engagementAds run 24 hours a day, 7 days a week.E!ectiveness of ads can be measured and calculatedHighly targeted - viewers provide information in exchange for interaction
Digital Ads
10.
Button
Banner
Banner
SmallRectangle
SmallRectangle
FrontPage
Skyscraper
Headline Banner
FrontPage
Skyscraper
SecondPage
Skyscraper
Button
Button
Small Banner
Mobile AppMobile Rates
(measure by tiles = pixels)1 tile $1002 tiles $200 3 tiles $300
424x404 pixels
424x404 pixels
424x404 pixels
(all three tiles combined = 1272x404 pixles)
11.
Social Media
Facebook & Twitter
The answer for your advertising
needs might not always be found
in print and online ads. For this, we
have created various social media
packages to strategically promote
your brand and/or services on our
social media platforms.
Using the Spartan Daily’s Twitter
(@spartandaily) and Facebook
(Spartan Daily page) accounts,
you will be broadcasted to those
Spartans who do not read the Daily
in print or online.
For best results, ask a sales
executive about preparing a Spartan
Daily advertising bundle for you and
incorporate all of our platforms for
your benefit.
Rates: *(mix ‘n match both Facebook and Twitter)
4 posts (Facebook/Twitter): $150
6 posts (Facebook/Twitter): $200
8 posts (Facebook/Twitter): $250
10 posts (Facebook/Twitter): $300
12 posts (Facebook/Twitter): $350
14 posts (Facebook/Twitter): $400
12.
Special DiscountsAdvertise with SHIFT two times andreceive 15% o! .
Advertise in all three issues and receive a 30% discount o! the total price of your order.
Access MAGAZINEAbout AccessAccess Magazine is San Jose State University’s student-run magazine released to the student body once a month during the Fall semester. These magazines are put into each Spartan Daily on the day that they are released and continue to circulate around campus for the remainder of that month.
*PRINTS ONLY IN SPRING SEMESTER!
Rates1/4 Page $1551/2 Page $310Full Page $615
Full Page11.5” x 10.25”
1/4 Page5.75” x 5.125”
1/4 Page5.75” x 5.125”
1/2 Page11.5” x 5.125”
Shift MAGAZINE
Rates1/4 Page $1551/2 Page $310Full Page $615
About SHIFT MagazineSHiFT is an energetic, innovative mix of in-depth editorials, topical interviews, rich info graphics and stunning photography focused on innovating for the common good. Our mission is to inspire people to contribute time, energy and resources to overcome the challenges that our communities face. Expect to find themes that range from environmental stewardship to corporate philanthropy, from health care to education.
SHiFT explores the two faces of social innovation – those who need help and those who help in innovative ways. The comprehensive articles and compelling photojournalism help connect the paths of the actors to advance sustainable change.
*PRINTS ONCE A SEMESTER!
Full Page11.5” x 10.25”
1/4 Page5.75” x 5.125”
1/4 Page5.75” x 5.125”
1/2 Page11.5” x 5.125”
The magazine is archived by the Journalism and Mass Communications Department, so you will be in a piece of history, if you advertise in SHiFT!
For best results, ask a sales executive about preparing a Spartan Daily advertising bundle for you and incorporate all of our platforms for your benefit.
14.
RatesRates apply to advertising space sold to the business operated by the Advertiser. The space contracted shall not be sublet to others, nor used for purposes other than herein named. Publisher reserves the right to revise rates and terms upon 30 days written notice to the current advertiser. Rates are subject to change.
ContentPublisher reserves the right to edit, alteror omit an advertisement submitted forpublication. Publisher reserves the rightto insert the word “Advertisement” atAdvertiser’s expense. Publisher reservesthe right to reset body type in advertising because of resemblance to type face used in news stories.
PaymentsPayment may be required in full for anyoutstanding balance before accepting copy for publication or require cash payment with copy or both. Some retail advertisers may be temporarily extended a courtesy credit limit of up to $500 providing a completed credit application has been submitted. Spartan Daily reserves the right to restrict the use of this temporary extension.
All accounts are due and payable 15 days from billing date.
PositioningAll advertising positions are the option ofthe Publisher. In no event will adjustments, re-runs or refunds be made because of position. Advertising orders directing insertions of advertising to a special position of designated page “or omit” will not be accepted.
DisputesCredit for errors shall not exceed the cost of the space occupied by such error. Onmultiple insertions, credit for errors will not be given after the first insertion. Claims for adjustments must be made within seven days of publication. Publisher assumes no financial responsibility for typographicalerrors or for omission of copy. If there aredisputes or discrepancies with publishedadvertising, the customer may deductonly the amount in question from thecharge and pay the balance.
LiabilityAdvertiser and/or advertising agency oragent, assumes all liability foradvertisements published (includingillustrations, text, claims, etc.) and agrees to assume any and all responsibility.Advertiser agrees that the placement andpublication of advertising is governedby the laws of the State of California.Advertiser agrees that the City of SanJose and the County of Santa Clara, inwhich the Spartan Daily is located, shallbe the forum for any legal action relating to advertising placed or published.
Advertising Policies
15.
Media Kit Designed by: Alicia Simpson, Creative Director 2014
For Sales Inquiries: [email protected]
(408) 924-3270
www.spartandaily.comDBH 209i
One Washington Square San Jose, CA 95192-0149
For Artwork: [email protected]
Business Manager: Deborah Briese
Advertising Adviser: Tim Hendrick
Spartan Daily Advertising
