2016 - 2017 - platformOS

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F AMILY D AY C ARE A USTRALIA Annual Report 2016 - 2017

Transcript of 2016 - 2017 - platformOS

Family Day Care australia Annual Report

2016 - 2017

Content Overview1.0 Executive Reports

1.1 ChiefExecutiveOfficerReport 41.2 BoardChairReport 61.3 Director’sReport 8

2.0 Strategy and Mission 103.0 Leadership 12

3.1 Advocacy 123.2 ChildCareAssistancePackage 133.3 SectorProfileReport 133.4 MediaManagementandPublicRelationsStrategy 14

4.0 Organisation 154.1 OrganisationalCapacityandAgility 154.2 InsuranceServices 154.3 InformationandTechnology 16

5.0 Membership 175.1 2018NationalConference 175.2 2016ExcellenceinFamilyDayCareAwards 175.3 2017NationalFamilyDayCareWeek 185.4 FDCAWebsite 185.5 MemberCommunications 185.6 FamilyDayCareAdvertisingCampaign 195.7 NationalPregnancy,BabiesandChildren’sExpoRoadshow 19

6.0 Children 206.1 FamilyDayCareLiteratureReview 206.2 VisionsforQuality:ReflectingonPractice 206.3 EveryoneBenefitsCampaign 21

7.0 Services 227.1 FDCANationalEngagementProgram 227.2 FDCAExcellenceFund 227.3 PerspectivesonQualityinAustralianFamilyDayCare 23

8.0 Financial Reports 24

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HavinghadtheprivilegeoftakingontheroleofChiefExecutiveOfficermidwaythroughthe2015-16financialyear,2016-17representedanexcitingopportunityfortheteamatFamilyDayCareAustralia(FDCA)todevelopand‘own’ourfirstfullfinancialyearbudgetand deliverables,andIamdelightedbyallthathasbeenachieved!

Followingthesignificantoperationaldeficitof2015-16,theimmediatechallengewasto returntheorganisationtosurpluswhileensuringtheeffectiveandefficientdeliveryofour Mission.Iamespeciallyproudofthefactthatinanuncertainenvironment,wehave deliveredunprecedentedreinvestmentintopromoting,supportingandrepresentingthemembershipwhiledeliveringanextremelystrongbottomlinepositionatyearend. Withearlychildhoodeducationandcareentrenchedinpoliticalandpolicydebate,FDCAhasremainedactiveandengagedinrepresentingtheinterestsoftheservices,educators,familiesandchildreninfamilydaycare.ThroughtheintroductionoftheChildCare AssistancePackagelegislationintoparliamentandinensuringfairandproportionate

1.0 Executive Reports

1.1 Chief Executive Officer Report

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regulatorymechanismsundertheFamilyAssistanceLawDeterminations,ourcommitmentandcapacitytodevelopanddeliverinformedandbroadlyrepresentativepolicypositionshasensuredthatFDCAhasbeenbothvisibleandhighlyeffectiveinouradvocacyfunction.

Throughout2016-17wehaveembracedourroleinpromotingandmanagingtheimageandprofileoffamilydaycareandinpositioningthesectorasan‘optionofchoice’inearlychildhoodeducationandcare.Throughstrategicmediaengagementandrelationshipswehavebeensuccessfulinshowcasingthemanyanduniquebenefitsofqualityfamilydaycaredespiteattimesbeinginthecontextofotherwisechallengingcircumstances. Furthermoreourpublicrelationsstrategyremainshighlyeffectiveinpromotingand positioningthesector.Engagementin,andexposurethroughtheExcellenceinFamilyDayCareAwardsandNationalFamilyDayCareWeekcontinuestogrowandprovidethe platformbywhichwesharethestoriesthatmakefamilydaycaresuchavitalandvaluedcontributortothelivesandearlychildhoodeducationandcareofchildren,familiesandcommunitiesacrossAustralia.

Ultimately,itisthequalityoftheearlychildhoodeducationandcareoutcomesthatare deliveredinfamilydaycarethatunderpinsthereputationandgrowthofthesector.The professionalism,dedicationandsustainedcommitmentofsomany,isthefoundationuponwhichacollectiveandcollaborativeapproachtoongoingimprovementwillensureastrongandviablefutureforfamilydaycare.FDCA’sinvestmentintoresearch,resourcesand professionallearningopportunitiesthroughout2016-17hasbeenanimportantandrewardingcontributiontothisoutcome. Formepersonally,thelaunchoftheNationalEngagementProgram(NEP)hasbeenoneofFDCA’smostexcitingandrewardinginitiativesof2016-17.Theopportunityto‘takeFDCAtoitsmembers’,toconnect,consultandsupport,andtoengagedirectlywithourmembersisarguablyoneofourmostrelevantinvestmentsintothedeliveryofourMission.Having attendedalmostallofthe11memberforumsthroughouttheyearandhavingconnectedpersonallyandprofessionallywithourmembersacrossAustraliahasbeenawonderful privilegeandanimportantcontributortostrongerlinkagesbetweenFDCA,ourmembersandsectorstakeholders.IlookforwardtodeliveringthesecondroundoftheNEPin2017-18,tonewcontent,andtobuildingonthesignificantmomentumalreadycreated. GuidedbyourMission,andthroughtheeffortsofahighlyskilledandextremelydedicatedteam,2016-17hasbeenawonderfullysuccessfulyearforthenationalpeak;my managementteamandstaffarecentraltotheoutcomesoftheorganisation. IambothsincerelygratefulforthecontributionofourBoardofDirectors,andwellsupportedbythehighlyfunctionalBoard/Executiveculturethathasbeenbuilt. IwouldalsoliketoexpressmysincereappreciationfortheongoingsupportofourmembersandforyourimmeasurablecontributiontothehundredsandthousandsofchildreninfamilydaycareacrossAustralia.FDCAlooksforwardtocontinuingtosupport,promoteand representyouthroughout2017-18.

Andrew PatersonChief Executive Officer

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1.2 Board Chair Report

TheintroductionoftheJobsforFamiliesChildCareAssistancePackageandthesubsequentfederalelectionhaveseenavibrantpoliticalandpolicyenvironmentforearlychildhood educationandcareandoneinwhichFDCAhasbeenbothhighlyengagedandhighly effectiveasthenationalpeakforfamilydaycare. 2016-17seesFDCAwellandtrulybackontrackfinanciallyandingreatshapeindeliveringonitsMissionasthenationalpeakbodyforfamilydaycare.

AsaDirectorofFDCAforsixyears,myappointmenttotheroleofBoardChairinOctober2016wasawonderfulopportunityandagreatprivilege;comingamidstaperiodofsignificantchangeandopportunityforFDCA.

Inmyexperience,theorganisation’sstrategicdirectionisclearerinitsintentandmoreevidentinitsdeliverythaneverbefore.FromagovernanceperspectivewearealsoenjoyinganunprecedentedevolutioninDirectorengagementandBoard/Executivecollaboration.

ThereestablishmentofdedicatedcommitteesoftheBoardfollowingthe2016Annual

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GeneralMeetinghasseenDirectorsengagedacrossthekeygovernancestructuresandframeworksoftheorganisation,leveraginguniqueskillsetsandaffordingourChiefExecutiveOfficerregular,functionalconnectionswithallDirectors.

Similarly,thedevelopmentandlaunchoftheonline‘DirectorDashboard’hasprovidedanewlevelofaccessibility,transparencyandaccountabilityinBoardmeetingpapers,Directoractionsandresolutions,financialreports,andstrategicinitiativedeliverables.

2016-17welcomedtwonewDirectors,andwiththem,newskillsandfreshperspectivetotheBoardofFDCA.SolIbrahimisanexperiencedDirectorandlargeserviceproviderfromNorthernNSW.TamzinLeeisaBoardappointedDirectorandNorthernTerritorybasedBarristerwhoseexperienceincludesworkingwithchildrenandfamilies,includingindigenouscommunities.

MyspecialthankstoTrishaAlstonandJenniferBroadbentwhostepdownfromtheBoardafterclosetoadecadeofservicetoFDCA.

Withstrongfoundationsacrossthegovernance,strategic,financialandoperationalfunctionsoftheorganisation,FDCAisextremelywellplacedtopromote,supportandrepresentthemembershipaswemoveforwardinto2017-18.

IwouldliketocommendAndrewandhisteamfortheleadershipanddedicationtheyhaveprovidedandforallthattheyhaveachievedforFDCAanditsmembersthroughout2016-17.

Pamela Johns Director & Chair Family Day Care Australia

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1.3 Directors Report DIRECTORS–ASAT30JUNE2017 Meetings of Directors

Numberofteleconferencesheldduringfinancialyear–5Numberofface-to-facemeetingsheldduringfinancialyear–4 14August2016 26November2016 28January2017 28April2017

Pamela Lorraine JohnsDirector & Chair

Qualifications: Diploma Community Services Welfare, Advanced Diploma Community Services Management, Certificate III Children’s Services

Board Meetings: Possible: 9 Attendances: 9Appointed: 27 November 2011

Phillip Gordon NaylorDirector & Deputy Chair

Qualifications: Bachelor of Commerce, Graduate of Australian Institute of Company Directors

Board Meetings: Possible: 9 Attendances: 9Appointed: 3 May 2016

Patricia Ann AlstonDirector & Deputy Chair (stood down as Deputy Chair as of 14 October 2016)

Qualifications: Advanced Diploma Community Sector Management,Advanced Diploma Children’s Services, Diploma Children’s Services, Diploma Business Management, Certificate IV Training & Assessment

Board Meetings: Possible: 9 Attendances: 7Appointed: 29 July 2010

Jennifer Kathleen BroadbentDirector

Qualifications: Diploma Children’s Services (Early Education and Care), Certificate III Children’s Services, Commonwealth Marriage Celebrant, Victorian Justice of the Peace

Board Meetings: Possible: 9 Attendances: 8Appointed:

13 September 2008

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Merrilyn HannfordDirector

Qualifications: Diploma Children’s ServicesBoard Meetings: Possible: 2 Attendances: 2Appointed:Resigned:

9 September 200614 October 2016

Sol IbrahimDirector

Qualifications: Diploma of Early Teaching, Bachelor of Social Science,Certificate IV Training & Assessment, New South WalesJustice of the Peace

Board Meetings: Possible: 5 Attendances: 4Appointed: 26 November 2016

Tamzin LeeDirector

Qualifications: Bachelor of Laws Bacelor of International Business

Board Meetings: Possible: 5 Attendances: 3Appointed: 25 November 2016

Lynette Maree MoranDirector & Chair

Qualifications: Certificate IV Business Administration. Diploma Community Services Management

Board Meetings: Possible: 2 Attendances: 2Appointed:Resigned:

18 December 200614 October 2016

Priscilla Christine SchwanzDirector

Qualifications: Diploma Children’s Services

Board Meetings: Possible: 9 Attendances: 7

Appointed: 27 November 2011

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2.0 STRATEGY AND MISSION

Mission Toprovidenationalleadershipand fosterexcellenceinearlychildhood educationandcare,throughstrong advocacy,research,collaborative networksandsectorinnovation.

Values

• Equity• Professionalism• Excellence• Collaboration

Strategic Directions

LeadershipDemonstratingnationalleadershipintheearlychildhoodeducationandcaresector

OrganisationEnhancingorganisationalcapacityandagility

MembershipPromotingandsupportingmembers

ChildrenFosteringstronglearninganddevelopmentaloutcomesforchildren

ServicesDrivingserviceinnovation,prosperity andprofessionalism

IMAGE

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3.0 LeadershipFDCAdemonstratesnationalleadershipandfostersexcellenceinearlychildhoodeducationandcare,throughstrongadvocacy,research,collaborativenetworksandsectorinnovation.Asthenotforprofitnationalpeakbodyforfamilydaycare,weareheretosupport,promoteandrepresentthesectorindeliveringqualityoutcomesforchildren.

Fromlobbyinggovernmentandpartneringwithleadingacademicsongroundbreakingresearchprojectstopromotingandpositioningfamilydaycareasthe‘optionofchoice’inearlychildhoodeducationandcare,tosourcinganddeliveringessentialmemberservices,andinconnectingandengagingthesectorinsharedleadership,FDCAisworkingtowardsastrongerfutureforfamilydaycare.

Recognisednationallybygovernmentsectorstakeholdersandmediaasakeyopinionleaderforearlychildhoodeducationandcareandtheauthoritativevoiceonbehalfofthefamilydaycaresector,FDCAdevelopstheframeworksandstructurestoengageand connectthesectortofacilitatecollaborationandastrongunitedvoice.

Wearecommittedtosupportingandinvestinginthemembership;FDCAinitiatesanddrivesthenationalagendaonhome-basedcaremodels.

StrategicDeliverables:• Recognisednationallybygovernment,sectorstakeholdersandmediaasakey

opinionleaderforearlychildhoodeducationandcareandthekeyopinionleaderforfamilydaycare.

• Developmentofframeworksandstructurestoengageandconnectthesectortofacilitatecollaborationandastrongunitedvoice.

• Initiatinganddrivingthenationalagendaonhome-basedcaremodels.

Acrossthe2016-17financialyear,FDCAhasprioritisedconsistentandwell-informed advocacyatanationallevelonbehalfofourmembers,whichhasbeenbolsteredbybothtargetedandnationalconsultationmechanisms.Sector-wideconsultationthroughsurveys,directengagementthroughtheNationalEngagementProgramandongoingliaisonwithFDCA’sReferenceGroupillustratesourresolutecommitmenttorepresentingtheinterestsoftheFDCAmembership.FDCAengagesregularlywiththeAustralianGovernment,StateandTerritoryGovernmentsandtheAustralianChildren’sEducationandCareQualityAuthority(ACECQA)inordertopromotethefamilydaycaresector’sinterestsandguaranteethatourpolicypositionsaretakenintoaccountregardingallmajorpolicyandprogramdecisionsaffectingthefamilydaycaresector.

KeyOutcomes:• Throughongoingconsultationwiththefamilydaycaresector,FDCAprovideda

submissiontotheSenateInquiryontheJobsforFamiliesChildCarePackageBillandwasinvitedtorepresentthesectorattheSenateInquiryPublicHearing.

• FDCAsuccessfullyadvocatedforfairandproportionateregulatorymechanismsundertheFamilyAssistanceLawDeterminationsthroughongoingnegotiationandengagementwiththeAustralianGovernment.

3.1 Advocacy

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TheChildCareAssistancePackagelegislationwaspassedthroughtheHouseof RepresentativesandamendmentsweresubsequentlyproposedintheSenate.OnThursday23March2017,theSenatepassedtheFamilyAssistanceLegislationAmendment(JobsforFamiliesChildCarePackage)Bill2016(‘theBill’).Throughoutthisprocess,FDCAcontinuedtoactivelyengagewithmembers,theAustralianGovernmentandkeystakeholdersthroughanumberofmeans(includingaformalsubmissiontotheSenateInquiryanddirect engagementwiththeMinisterforEducationandTraining,SimonBirmingham),inordertoensurethatFDCA’skeypositionswereacknowledged.FDCAexpressedconcernsinrelationtotheimplementationoftheBillasitcurrentlystands,namelythat:

• Theactivitytestmayleadtodisengagementwiththeearlychildhoodeducationandcaresystemwhichwillimpactmostonvulnerablechildrenand,assuch,wecontinuetorecommendthattherebeminimumhoursofaccesstoearlychildhoodeducationandcarefeeassistancethatisnotsubjecttoanactivitytest;and,

• WhileFDCAsupportstheoverarchingintentoftheintroductionoftheChildCareSubsidy(CCS),wemaintainthatthecurrentcapcalculationisinequitableandwilldisproportionallyaffectthefamilydaycaresector.

KeyOutcomes:• Representedonmultiplereferencegroupsrelatingtotheconsultationand

implementationoftheActandtherelevanttransitionalarrangementsrequired.• SubmissionandappearancebeforetheEducationandEmploymentLegislation

CommitteeSenateInquiryintotheBill.

InDecember2016,FDCAdevelopedtheinauguralFamilyDayCareSectorProfilereportfortheDecember2016quarter.Thereportprovidesinformationandanalysisrelatingtothe generalprofileofthefamilydaycaresector,thelocationofeducatorsandservicesby remotenessareaandsocio-economicdisadvantage,educators’age,andservices’ NationalQualityStandardqualityratings.

Thereporthighlightsthecrucialrolethatfamilydaycareplaysintheearlychildhood educationandcaresector,particularlyforAustralianfamiliesinareasofdisadvantage.TheJune2017editionofthequarterlyreportindicatesthatdespiteadecreaseinbothserviceandeducatornumbersoverthequarter,familydaycarecontinuestoretainstrong representationinregionalandremoteareas,with20.3%ofeducatorsand18.6%ofservicesoperatinginregionalandremoteAustralia.Additionally,theproportionofeducators providingcareininnerregionalAustraliaincreasedto14.1%thisquarter.FamilydaycarealsocontinuestoprovidemuchneededearlychildhoodeducationandcareforAustralian familiesinareasofhighdisadvantage;19.1%ofeducatorsprovidefamilydaycareinthehighestdecileontheSEIFAindex(representingareasofhighestsocio-economic

• FDCAparticipatedintheDepartmentofEducationandTraining’sconsultationontheimplementationandtransitionprocessesplannedfortheJobsforFamiliesChildCarePackage.FDCAcontinuedtoprovideongoingrepresentationontheMinisterialAdvisoryCouncilforEarlyChildhoodEducationandCare.

3.3 Sector Profile Report

3.2 Child Care Assistance Package

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Throughprofessionalandstrategicmediaandpublicrelationsmanagement,FDCA continuestoestablishitselfastheleadingvoiceforthefamilydaycaresectorandasakeyopinionleaderfortheearlychildhoodeducationandcaresectormorebroadly.FDCA’s mediaandpublicrelationsstrategyentailsproactiveandreactivemediamanagement, advocacycampaignsupport,nationalpublicrelationscampaignmanagementand grassrootsmediasupport.

During2016-17FDCAundertookinitiativessuchastheExcellenceinFamilyDayCareAwardsandNationalFamilyDayCareWeek,aswellasprovidedmembermediaassistance.Theseinitiatives,combinedwithcontributionsfromthefamilydaycaresector,generatepositivemediacoverageacrossthecountry.

Fortheperiodof1July2016–30June2017,thenumberofpositivestoriesdirectlyrelatingtofamilydaycarewas417withacombinedaudienceofover4.5millionandtotalvalueofclosetoA$1million.

disadvantage)andoverhalfofeducators(58.9%)arelocatedinareasrankedinthefirstfivedecilesoftheSEIFAindex.

KeyOutcomes:• Theincreasedknowledgeofthedemographicprofileofthefamilydaycaresector

tokeystakeholdersacrossAustralia,includingtheAustralianGovernment,StateandTerritoryGovernments,keyearlychildhoodeducationandcaresectorstakeholdersandnotableearlychildhoodeducationandcareacademics.

• Threereportspublishedin2016-17(December2016,March2017andJune2017).• ProvidesFDCAwithstrongevidencebaseddatafororganisationalfunctionsand

strategy.

3.4 Media Management and Public Relations Strategy

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4.0 OrganisationToensureFDCAmeetsitsobjectivesasnationalpeakbodyofthefamilydaycaresector,FDCAstrivestoenhanceorganisationalcapacityandagility.

StrategicDeliverables:• Development,implementationandpromotionofaneworganisationalstructure.• Developandmaintainastrongandeffectiveinfrastructure,systemsandprocesses.• Identify,developandmaintainnewincomestreamstosupportastrongfinancial

base.

Throughout2016-17FDCAhasimplementedanumberofstrategicdecisionstoensure organisationalcapacityandagilityremainedatanoptimumlevel.

KeyOutcomes:• Theimplementationofawholeoforganisationprojectmanagementsystem.• Scopingofanewhumanresourcesinformationsystem.• Continualreviewoforganisationalstructuretoensureefficientallocationofresources

acrossthefunctionalareasoftheorganisation.• Theorganisation’saccountingandfinancialsystemswereupgradedtoensurethat

bestpracticewasbeingundertakenacrossFDCA’sfinancialsystems.

FDCAcontinuestobethemarketleaderforfamilydaycareinsuranceproductsforboth educatorsandservices.Therestillremainsanumberofothercompetitorsinthemarket, howeverFDCAcontinuestobesuperiorinsupportingandmaintainingtheneedsofits members.

KeyOutcomes:• InceaseincoveronthePublicLiabilitypolicyfromA$10milliontoA$20millionatno

additionalcosttothemember.• NewonlinepaymentportaltoallowmemberstopurchaseinsuranceviatheFDCA

website.• Customerservicereviewandimplementationofserviceimprovementplan.

4.1 Organisational Capacity and Agility

4.2 Insurance Services

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FDCAcontinuestoreviewitstechnologyneedstoensuresystemsandprocessesremain efficient,meetmemberneedsandprovidethenecessarystatisticalreportingthe organisationrequires.

KeyOutcomes:• NewsystemdevelopedfortheInsuranceServicesDivisionhascreatedimproved

customerserviceexperiencebyprovidinginstantreceiptofdocumentationbyemail.• Pre-launchdevelopmentofnewFDCAwebsiteandmemberrelationship

managementsoftware.• Developmentofonlineinsurancerenewalsystemforeducatormembers.• Engagementofcloudbasedcallcentresoftware.

4.3 Innovation and Technology

RADIO - FM Volume 5 Audience8,800 ASR$3,373

PRINT Volume 39 Audience857,641 ASR$30,003

ONLINE Volume 60 Audience5,561 ASR$69,936

TV Volume 1 Audience21,000 ASR$499

TOTAL Volume106 Audience893,002 ASR$104,827

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In2016FDCAformedtheConferenceStrategyWorkingGroupfortheFDCA2018NationalConference.Thisgroupwasformedtoprovidestrategicdirectionandplanningsupportfortheconference.

KeyOutcomes:• FormationofConferenceStrategyWorkingGroup.• DelegationofresponsibilitiesforFDCA2018NationalConference.

5.0 MembershipOurmembersarecentraltoallthedecisionsthatwemake.Asthenotforprofitnationalpeakbodyforfamilydaycare,weareheretosupport,promoteandrepresentour membersindeliveringqualityoutcomesforchildren. StrategicDeliverables:

• Developanintegratedandconsolidatednationalmembershipframework.• Establishamembershipbenefitsmodel.• Developingandpromotinganintegratedreciprocalengagementstrategy.

In2016theExcellenceinFamilyDayCareAwardsagainhighlightedthewonderfulworkdonebyfamilydaycareservicesandeducatorsacrossAustralia,whilealsogenerating positivemediacoverageforthesector.

KeyOutcomes:• Nationalmediacoverageacrossarangeofplatforms.• Celebrationofeducatorandserviceexcellenceacrossthesector.• Promotionoftheuniquebenefitsoffamilydaycare.

5.2 2016 Excellence in Family Day Care Awards

5.1 FDCA 2018 National Conference

RADIO - AM Volume 3 Audience- ASR$313

RADIO - FM Volume 2 Audience - ASR$254

PRINT Volume 21 Audience266,542 ASR$17,256

ONLINE Volume 21 Audience - ASR$5,344

TV Volume 6 Audience59,000 ASR$16,541

TOTAL Volume53 Audience325,542 ASR$39,708

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The2017editionofNationalFamilyDayCareWeekwascelebratedfromMay1stthroughtoMay7thandsaweducators,servicesandotherfamilydaycaresectorstakeholderscele-bratefamilydaycarewithavarietyofactivitiesandevents.ThiseditionofNationalFamilyDayCareWeekalsowelcomedthefirst“NationalFamilyDayCareWeekPicnicinthePark”,heldatKambahintheACT.

KeyOutcomes:• Nationalmediacoverageacrossarangeofplatforms.• Promotionoftheuniquebenefitsoffamilydaycare.• Aninclusiveeventthatencouragededucators,services,familiesandother

stakeholderstouniteincelebrationofthesector.• Establishmentofthe“NationalFamilyDayCareWeekPicnicinthePark”.

DevelopmentofthenewFDCAwebsitewasongoingthroughout2016-17.Dueforreleaseinlate2016,thesitefacedavarietyofchallengesduetothenatureofFDCA’smembershipandinsurancesystems.

Thewebsiteisslatedforreleaseinthefirsthalfof2017-18.

Asamemberdrivenorganisation,itiskeythatFDCAcontinuestokeepourmembersin-formedinregardstokeysectorinformationaswellasmemberinitiatives.

KeyOutcomes:• FoureditionsofJiGSAWsenttoallmembersin2016-17.• Weeklycommunicationstomembersviaoure-newsletterFamilyDayCareMatters.• Continuedpenetrationthroughsocialmediawithanincreaseof24%inourFacebook

following.

5.4 FDCA Website

5.3 2017 National Family Day Care Week

5.5 Member Communications

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In2016-17workcommencedonthedevelopmentoftheFamilyDayCareMarketingRe-sourcesHubwhichwasdevelopedinorderforFDCAmemberstohaveaccesstoarangeofmarketingresources.Aspartofthedevelopmentofthehub,arangeofmarketingmaterialwasdevelopedinconsultationwithsectorstakeholdersfromacrossAustralia.TheFamilyDayCareMarketingResourcesHubwilllaunchaspartofthenewFDCAwebsite.DemonstrationsoftheFamilyDayCareMarketingResourcesHubweregivenat2016-17FDCANationalEn-gagementProgramforums.

KeyOutcomes:• Allresourcesdevelopedforlaunchwithnewwebsite.• Supportingmembersbyprovidinghighqualitymarketingresources.• Developmentofstrongandconsistentmessaginghighlightingtheuniquebenefitsof

familydaycare.• Providememberswithadditionalmemberbenefitsatnoincreasetomembership

cost.

Throughout2016-17FDCAshowcasedfamilydaycarebyexhibitingatfivemajorPregnancy,BabiesandChildren’sExpos.Ourpresenceattheexposcontinuestoraisetheawarenessofthefamilydaycaresectorwithaspecifictargetmarketofnewandexpectantparents.

KeyOutcomes:• Targetaudiencereachofover71,000acrossAustralia.• Continuedincreaseofawarenessacrossthetargetmarket.• Opportunitiesprovidedforlocalservicestoengagewithnewandexpectantparents

inaface-to-faceenvironment.

5.7 National Pregnancy, Babies and Children’s Expo Roadshow

5.6 Family Day Care Marketing Resources Hub

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6.0 ChildrenAsthenationalpeakbodyforfamilydaycare,fosteringstronglearninganddevelopmentoutcomesforchildrenisattheheartofeverythingFDCAdoes.StrategicDeliverables:

• Initiatingandcontributingtopolicydevelopmentrelatingtochildren.• Initiatingandsupportingresearchinfamilydaycaretoestablishastrong

evidencebase.• Promotingandsupportinghighqualityapprovedserviceandeducatorpractice.

InMarch2017theFDCAVisionsforQuality–ReflectingonPracticewasofficiallylaunched.TheresourcefocusesonhighqualityeducationandcarespecificallywithinfamilydaycaresettingsandsupportsservicesandeducatorstoreflectonpracticeandtocomplywiththeNationalQualityFramework. KeyOutcomes:

• Thedisseminationofauniqueandfamilydaycarespecifictool,availabletoall members,whichhighlightsthediversityofgoodpracticeandraiseeducators’ awarenessofthedifferentwaysthattheycanprovidegoodqualityexperiencesforallchildren.

• Ongoingpromotionofthestrengthsoffamilydaycarewhichcontributetohigh qualitypracticeandreinforcementoftheimportanceofcriticalreflection.

• Theprovisionofacatalystforimprovementinpedagogicalandorganisational practice.

FDCAengagedtheUniversityofNewSouthWales’SocialPolicyResearchCentreto undertakeaninternationalcomparativepolicyreviewonfamilydaycarepolicyand regulationsinAustralia,NewZealandandtheUK,titled‘ComparativePerspectivesonFamilyDayCare:Structure,RegulationandResearchGaps’.Thisresearchwasdesignedtoassistinidentifyingresearchand/orpolicygapsinAustralianfamilydaycareandfeedintoFDCA’slongtermresearchplanningandobjectivesbyexploringpotentialimplicationsforAustralianfamilydaycare,particularlyinrelationtoaccessibility,affordabilityandflexibility.

KeyOutcomes:• Ongoingleadershipinacademicresearchintothefamilydaycaresector.• DevelopmentoftheFDCAResearchPlan2017-19.

6.2 Visions for Quality: Reflecting on Practice

6.1 International Family Day Care Literature Review

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6.3 Everyone Benefits Campaign

FDCAcontinuestobeanorganisationalpartnerintheEarlyChildhoodAustralia(ECA) directed“EarlyLearning:EveryoneBenefits”Campaign.Thecampaignfocuseson advocatingforadequateinvestmentinandaccesstoqualityearlychildhoodeducationandcareprogramsforAustralia’schildrenandaimstodeliverbroadscaleincreasesinawarenessofthesignificantbenefitsofqualityearlychildhoodprograms.

KeyOutcomes:• TheongoingpromotionoftheimportanceofearlylearningacrossAustralia,including

theimportantroleoffamilydaycare.• ThedevelopmentoftheStateofEarlyLearninginAustraliareportwhichprovidesa

high-levelsnapshotofquality,participationandaffordabilityofearlychildhood educationandcareinAustralia,andhighlightsareasofimprovementby State/TerritoryGovernmentsandCommonwealthandshowsthatthestateofearlylearninginAustraliamustimprovetobuildAustralia’sfutureprosperity.

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7.0 ServicesFDCAstrivestodriveserviceinnovation,prosperityandprofessionalism.

StrategicDeliverables:• Professionalism:DevelopmentofanFDCAprogramofexcellence.• Innovation:Identifyandbuildrelationshipstolocateandpromoteinnovative

thinkingandpractice.• Prosperity:Toassistservicestodevelopsustainablebusinessmodels.

TheNationalEngagementProgramwasdevelopedbyFDCAtoconnect,consultand supportthesector.Theprogramdeliveredface-to-faceserviceandeducatorforumsineverystateandterritoryacrossthecountry,includingseveralregionalhubs.EachforumwasdeliveredbyFDCAalongwithavarietyofsectorspecialists.

FreetoattendforFDCAmembers,theforumsprovidedaconduitbetweenthegrassrootsofthesectorandthenationalpeakandofferedmemberstheopportunitytoinformtheworkanddirectionsofFDCA;providingaloudervoiceatthelocallevel.

KeyOutcomes:• Provisionof21forumsforFDCAmembersacrossAustraliain2016-17.• ProvidedanopportunityforFDCAserviceandeducatormemberstoreceivefree

professionaldevelopmentfrominternalandexternalstakeholders.• IncreasedengagementbetweenFDCAandthemembership.

TheFDCAExcellenceFundwaslaunchedinOctober2016toprovidesmallgrantstoFDCAserviceandeducatormembers.ThefundrepresentsFDCA’songoingcommitmenttobothreinvestingdirectlybackintoourmembersandthesector,andfosteringexcellent organisationalandpedagogicalpractice.TheExcellenceFundsupportsthedevelopment,deliveryanddisseminationofsectorleadingprogramscreatedbyfamilydaycare,forfamilydaycare.

Applicationswerereceivedfromawiderangeofserviceandeducatormembers,whichrepresentedauniquemixofinnovativeprogramsandresourcesregardingculturaldiversity,flexibilityandinnovationsinservicedelivery.Threegrantswereawardedtobothserviceandeducatormembers,whichincluded:

• BlueMountainsFamilyDayCareutilisedtheExcellenceFundgranttoenablethedeliveryoftheirinnovativeprogram,‘TherapeuticandInclusivePlaySpacesinFamilyDayCare’.Throughthisprogram,BlueMountainsFamilyDayCarepartneredwith localNationalDisabilityInsuranceScheme(NDIS)providerstoprovidetrainingfor educatorsinsettingupearlylearningenvironmentsinamannerthatwillsupport childrenwithadditionalneedsfromatherapist’sperspective.

• DeidreKnight,havingbeenawardedFirstClassHonoursin2015forherresearchoneducationforsustainabilityinSouthAustralianprimaryschools,hassubsequently

7.1 FDCA National Engagement Program

7.2 FDCA Excellence Fund

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focussedonfosteringsustainablepracticesinafamilydaycareenvironment.Deidredeliveredaseriesofworkshopsforeducators,childrenandcoordinatorsto encouragea‘heartcentred’approachtoenvironmentalsustainabilityinanearlychildhoodeducationenvironment.

• KentishLifelongLearningandCaredeliveredaCulturalHeritageProfessional DevelopmentSeminaratYarrawongaintheNorthernTerritory.Theseminarwasintendedtoaddressthelackofearlyyears-basedheritageandculturaleducationprogramsinthesector,andassistthesectortoexpandtheirknowledgeand resourcesregardingculturalheritageprogramming.

KeyOutcomes:• Fosteringinnovativeorganisationaland/orpedagogicalpractice,andhencebetter

learninganddevelopmentaloutcomesforAustralianchildren.• ReinvestmentofFDCAmember-derivedrevenuedirectlyinthefamilydaycare

sector.

InJuly2016,FDCAengagedECAinrelationtothedevelopmentofaresourcedesignedtoexplorethefindingsoftheresearchundertakenbytheUniversityofNewSouthWales’SocialPolicyResearchCentrewhichexploredthedistinctivenatureofqualityinfamilydaycare.Thefinalreport,titled‘PerspectivesonQualityinAustralianFamilyDayCare’presentednumerouspracticesthatdemonstratedqualityservicedeliverywithinfamilydaycare.TheresourcefocussedonkeythemesoutlinedinthereportsuchasProfessionalPractice, Flexibility,Autonomy,Relationships,DiversityandSocialSupport.

TheresourcerepresentsafurthercommitmenttoreinvestingintheFDCAmembershipandbridgingthepreviousgapinFDCAresourcedevelopment,andthepromotionofhighqualityfamilydaycarepractice.

KeyOutcomes:• Promotionofinnovativeorganisationaland/orpedagogicalpractice,whichfosters

positivedevelopmentaloutcomesforAustralianchildren.• Anaccessiblemeansforderivingpracticalapplicationforthesignificantfindings

outlinedinthePerspectivesonQualityinAustralianFamilyDayCarereport.• ContinuationofFDCA’snationalleadershipinthefieldoffamilydaycarerelated

academicresearch.

7.3 Perspectives on Quality in Australian Family Day Care

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8.0 Financial ReportsPleasebeadvisedthatthefollowingfinancialinformationhasbeenextractedfromthefullAuditedFinancialReportofFDCA.ThisinformationdoesnotrepresentaFinancialReportpursuanttotheCorporationsAct2001.

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