2016-09-21 Velocity NY Connecting Analytics to Actions
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Transcript of 2016-09-21 Velocity NY Connecting Analytics to Actions
CONFIDENTIAL – Not for Distribution | ©2016 SOASTA, All rights reserved.
Connecting Analytics to Actions2016-09-21 Velocity New York
CONFIDENTIAL – Not for Distribution | ©2016 SOASTA, All rights reserved.
1. Gather all your dashboards and control panels in one place
2. Don’t optimize too early
3. Start with a goal in mind
4. Map out your front-end infrastructure
5. Operationalize key pages
6. Get third party tags under control
7. Monitor your campaigns and have a backup plan
8. Don’t forget about mobile devices
9. Know what “normal” looks like
CONFIDENTIAL – Not for Distribution | ©2016 SOASTA, All rights reserved.
1. Gather all your dashboards and control panels in one place
2. Don’t optimize too early
3. Start with a goal in mind
4. Map out your front-end infrastructure
5. Operationalize key pages
6. Get third party tags under control
7. Monitor your campaigns and have a backup plan
8. Don’t forget about mobile devices
9. Know what “normal” looks like
Situational AwarenessContingency Planning
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1. Gather all your dashboards and control
panels in one place.
CONFIDENTIAL – Not for Distribution | ©2016 SOASTA, All rights reserved.
2. Don’t optimize too early.
CONFIDENTIAL – Not for Distribution | ©2016 SOASTA, All rights reserved.
3. Start with a goal in mind.
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Corollary: Derive incident severity thresholds
from revenue impact.
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Baseline 3.42 sec Normal
-$25K/hr 4.15 sec Sev 3
-$50K/hr 6.30 sec Sev 2
-$100K/hr 9.15 sec Sev 1
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4. Map out your front-end infrastructure.
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Corollary: Figure out which knobs you can turn
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5. Operationalize key pages.
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Tag managers
Front-end Optimizers
CDNs
Custom run-time configurations (# search results etc)
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6. Get third party tags under control.
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http://digiday.com/publishers/new-york-magazine-penalizes-advertisers-data-hogging-ads/
In a study of the top 25 news web sites, ads:• Take up only 9 percent of web pages graphically• Use 55 percent of the bandwidth• Account for 54 percent of the load time.
Third party content has tremendous impact on user experience
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7. Monitor your campaigns and have a backup
plan.
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8. Don’t forget about mobile devices.
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Source: https://blogs.adobe.com/conversations/2015/12/cyber-monday-2015-largest-online-sales-day-ever.html
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9. Know what “normal” looks like.
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Monthly trends
Daily trends
Hourly trends
CONFIDENTIAL – Not for Distribution | ©2016 SOASTA, All rights reserved.
1. Gather all your dashboards and control panels in one place
2. Don’t optimize too early
3. Start with a goal in mind
4. Map out your front-end infrastructure
5. Operationalize key pages
6. Get third party tags under control
7. Monitor your campaigns and have a backup plan
8. Don’t forget about mobile devices
9. Know what “normal” looks like