2015VTIC_AARP VT
Transcript of 2015VTIC_AARP VT
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Aha, You Know This… They’re Everywhere
Hot Trends in Travel | Boomers, Brews and LGBT 2015 Vermont Travel Industry Conference
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Partnership. Think About It …
• 61% of golfers are 50+
• 47% of private aviators are 46+ and average net worth is $1.4million
• More money is spent by birders than by NASCAR fans
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On the road again …
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First, the numbers … 1. Boomers say they will be taking trips
4 – 5 times in 2015
2. Leading edge GenXers (those age 45 – 49) also plan to take 4 – 5 trips in 2015
3. Boomers spend $120billion on leisure travel
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What Are We Missing? Gregg Marston, president of VBT Bicycling and Walking Vacations says the company's average traveler is 64 years old, and nearly a third of travelers in 2014 signed up for the tour unaccompanied, many of them looking for a group dynamic and a safe way to travel. "This is popular with seniors whose spouses have passed on and want to continue traveling the world and making new friends," Marston said.
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Top motivators for travel are 1. 57% to get away from everyday
normal life
2. 55% to be with family & friends
3. 54% to relax and rejuvenate
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Did you know that Boomers & GenXers alike do not like to travel in the winter?
The majority of 2015 travel is planned for Spring, Summer, or Fall.
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Top 3 Trips
1. MulH-‐generaHonal (Spring/Summer) 2. Summer VacaHon
3. Weekender (Spring/Fall)
Did you know Newport is a halfway stopping point for travelers from Boston going to Quebec City?
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Next Steps 1. Advertise in Pilot Magazine… our
airports are close to skiing, boating, golfing… and the Canadian border
2. Partner with Vermont Fish & Wildlife for cross-promotions about fishing & birding & hunting
3. Refresh promotional images to include multiple generations of people in various forms of the family as well as singles
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Patricia M Sears | AARP Vermont State President [email protected] | 802-258-0872