20150504 brandnew presentation project a

16
6 MAY 2015 - PROJECT A VENTURE DAY THE WORLD’S LEADING INSTAGRAM MARKETING PLATFORM

Transcript of 20150504 brandnew presentation project a

Page 1: 20150504 brandnew presentation project a

6 MAY 2015 - PROJECT A VENTURE DAY

THE WORLD’S LEADINGINSTAGRAM MARKETING PLATFORM

Page 2: 20150504 brandnew presentation project a

THE FUTURE OF MARKETING IS CREATING GREAT CONTENT.

300M ActiveUsers

70M Photos/

Day

x50Higher Brand Engagement

is an ideal portal for branded content

Break through the noise Create great content.

Page 3: 20150504 brandnew presentation project a

HOW TO ORGANISE YOUR INSTAGRAM ACCOUNT

Include a trackable link

Use your brand’s logo as you profile pic

Use the bio field to explain who you are and what you do

Choose a name, ideally your business name

Choose images that represent your brand to get

your account started

Page 4: 20150504 brandnew presentation project a

• post images that will catch a consumer’s attention• use high quality images• pick a style and stick to it• post on a regular basis• write clear, concise captions• use the location feature when relevant• use only relevant hashtags

Do

POSTING DO’S & DON’TS

• overuse hashtags in your captions - no more than three is a good rule of thumb (use the comment section for more)

Don’t

Page 5: 20150504 brandnew presentation project a

WHAT ARE THE CAMPAIGNS LIKE

Influencers are provided with branded materials / products which they will display in their posts.

PRODUCT PLACEMENT

Influencers post themed images and encourage further organic content creation and contest participation.

PHOTO CONTESTInfluencers share a series of visual narratives which involve the use of a brand product or attending a branded event

STORYTELLING

3 campaign types

Campaign types are not necessarily exclusive and may be combined, e.g. a photo contest can be promoted through product placement.

PLEASE NOTE*

Page 6: 20150504 brandnew presentation project a

WHAT TO DO DURING A CAMPAIGN

Respond to interactions Observe your brand Repost content

• Respond to comments on your posts

• Like and comment on influencer posts for your brand

• Search for content associated with your brand using hashtags and like and comment where appropriate

• Post influencer campaign content on your account with an @mention

Continue this behaviour after the campaign if you wish to grow your brand Instagram account. Dedicating just 10mins a day to Instagram can help build your brand image

Page 7: 20150504 brandnew presentation project a

CONNECTING BRANDS & INFLUENCERS TO DELIVER THE RIGHT CONTENT TO THE RIGHT PEOPLE

Brandnew PlatformIdentify Relevant Influencers

Manage & Track Campaigns

Instagram Analytics

1270+ Influential Creators

60+ Countries

All Relevant Verticals

Influencer Network

Page 8: 20150504 brandnew presentation project a

Instagram is a platform used by all age groups, with a majority of Millennials users, also known as Generation Y.

Based on popular keywords and passion points we are able to target campaigns using specific verticals, resulting in brands being exposed up to a highly relevant audience.

SPORTS53M+

PHOTOGRAPHY106M+

FASHION188M+

LIFESTYLE101M+

COSMETICS107M+

TRAVEL76M+

AUTOMOTIVE23M+

FOOD40M+

TARGET ACROSS DIVERSE VERTICALS

ENTERTAINMENT81M+

Page 9: 20150504 brandnew presentation project a

Brand’s NewFollowers1,168

InfluencerPosts

Contest Submissions565

12

#teatox_contest

Page 10: 20150504 brandnew presentation project a

@smart_worldwide gained 3,551 followers during both Christmas campaign and ebike Design Tours.

New

Fol

low

ers

per D

ay

-5

40

85

130

175

220

Cologne ebike tour

Vienna ebike tour

Christmas campaign

Barcelona ebike tour

• Ebike Design Tours: 8 Influencers & 25 Instagramers participated. 165 photos were posted.

• Christmas Campaign: 5 Influencers created and shared 54 Photos and reached around 19,754,486 people.

Page 11: 20150504 brandnew presentation project a
Page 12: 20150504 brandnew presentation project a

Thank you!Daniela Rosca

Advertiser Relations [email protected]+49 3057704147www.brandnew.io

Page 13: 20150504 brandnew presentation project a

MORE CASES

Page 14: 20150504 brandnew presentation project a

Brand Follower Growth13%

InfluencerPosts

CampaignReach1M

18

#dillysocks

Page 15: 20150504 brandnew presentation project a

Brand Follower Growth378%

InfluencerPosts

Contest Submissions5540

83

#DiscoverYourSmile

Page 16: 20150504 brandnew presentation project a

316KOlivia, FRMichael, DE Chris, SE Eelco, NL Oliver, ES

406K 943K 432K 352K

14 Influencers

10 Countries

7,000+ Submissions